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City of Palo Alto
City Manager's Report
HONORABLE CITY COUNCIL
POLICY AND SERVICES COMMfITEE
CITY MANAGER DEPARTMENT: Plaooing and
Community EDvironmeol
AGENDA DATE: November 1.,1995 CMR:482:95
SUBJECr: Appro".' of Draft Scope of Work for Dow"to"", Urb ... Inslgla
ImprovemeDts Proje<:l, PIIa.., I: Feasibility ODd Schematic
DeoIp (CIP 19608)
REOUf.ST
The po[ <y and Serv;';es Omunittce identified the Downtown Urban Design Improvements
Project as a project roc which it would hlle to review the draft scope ofwork, prioc 10 the start
of the consultant selection process.
Bt;rnMMENDATlQNS
Staffrecommends that the Committee approve tile attached scope ofwork (Attac~.!!lCIlll)
roc use in hiring a consultant to conduct the Do,,"toW1l u.tan Design Improvements Project,
Phase I: F ea51bility and Schematic Design.
POLICY IMfI.lCATlQNS
The DowntQWll Urban Design Improvements Project will implement needed streetscape
impF."o'eIDOtlts identified in the Downlown Urban Design Guide, that was adopted by City
Cooncil in \994, roc \he purpose ofkecping tile !)oo,I.ntown a vib<ant and desirable ~ for
pedestrians ODd relailerso These improvements are COn.9sten1 with the Urnan Design Element
of tile Comprehensive Plan, Policy 5. ~Encourage reb.>bilitation of aging retail areas to keep
them ecooomicall)' healthy 0"
EXEC!JTIVE SllMMARY
Project Description
The Downtown Urban Design Improvements Project will be divided into Phases I and Z,
with Phase 1 inclucfmg feasibility and schematic design and Phase 2 including construction
drawings and coos/ruction management This Scope of Work and cODSultanl contract is fur
Phase I only. although the consultant seJection process wl1J include an evaluation of the
Pa~lors
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too5UlUU>l tam', ability 10 provide ser.,ices for boIll Phases I and 2. If Council decides 10
fund consInictioo <>fsome or an <>f the improvements approved in the schematic design plan,
the coosul'.ant selecled for Phase I wiU be invited 10 negotiate for Phase 2, subject to the
discretion ol the City's project manager regararng the quality ol work and eootinued
suitability olthe selected tkm.
hi additioG 10 P!uoses I and 2 <>flhe Downtown Improvements Project, the coosuhant wiU also
have 1be option ol produdng, for an additional fee, an attractive and user friendly final
v.men olthe Urban Design Guide that the City can reproduce for a1Sln1>ution 10 tr .. general
public.
Steering Commitiu
A Steering Committee has been formed comprising three Do"ntoWD propct1)' owners, woo
volunteered 10 serve on the Com.mittee. and three bUSines3 ownerslmen::nants who were
se!ecied by the Chamber olC<>mmerce. Members olthe Steering Committee are:
Roxy Rapp, propct1)' owner 'lIIl Baer, ~ owoer
W men Tboits, property owners
Bryan Bradley, Z Gallery
Kathleen Haney, CarGmal Hotel
Tom Richman, Landscape Architect, Richman Associates
The Steering Commitla me! twice, 00 September 28 and October II, 1995, to review ",itb
staff the goals and general direction olthe project and 10 review the Scope ol Work, which
inr.orpo<ales responses 10 thek comments.
Scope of Work
This Scope of Work for Phase I is divided into three tasks:
I) Preparation of a Master Plan that will include scbematic designs for aU proposed
downtown improvements, construction and maintenance coots ol aU the
improvements, a Downtown ~et tree maintenance and protection plan, and I
recommended implementarioo scbeduIe olthe improvements over I tw<>-1O five-year
period. The Steering Committee recommends aUocation of 85-90 percent of project
budget to Task I.
·rask 1 also includes four differenl types of public meetings that bave been
incorporated into the project 10 pro,ide opportunities for public participation. The
meetings include a tw<>-day invitational cbarrette for designers, deve1ope~ and
property owners with experience in the Do"ntown; two one-day design worksbops
for the general public; sL" meetings "'ith the Steering C<>mmittee; and prn;entations
CMIC481:OS hee-2ors
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l>efore the Historic Resources Board (HRB), Architectural Review Board (ARB).
Public Arts Commission (pAC), VtI1ities Advisory Commission (UAC), Planning
Commission and City Council. (See Attachment 2, "Number and Type of M<:etings
Included in Conswtant's Scope :>f Werlc" table.)
PreparaIioo ofwoddng drawings and specifications lOr design and instaIJation of the
ney.-•. racles propo5e<l in the Master Plan. The Steering Committe. recommends
allocatioo of 5-10 pen;enl of project budget 10 Task 2.
3) Preparation of • feasibility study that identifies and' evaluates noous flnaruoing
mecllanisms, 10 implemenlthe proposed improvements and provide lOr the on-going
can: and maintensnoe of the public space. The study should consider the feasibility
of establishing l suitable privately funded program and also identiJ'y any City funds
Ihat could augment such I program. The Steering Committee recommends allocation
of awroximalely S percent ofproj<ct budget 10 Task 3.
The project schedule anticipates that the contract lOr the consultant willl>e approved by City
Council in late February 1995, with the project 10 be completed in nine 10 twelve months and
C<>unciI review of the final design in November 1995.
The project schedule caDs lOr the fino! design of the newstacles 10 I>e presented lOr awrovaJ
by HRB and ARB at the time these Boards are reviev.ing the preliminary Master Plan, in
June 1996, so that racks can be installed later that summer. The fino! approval of the design
of newsracks has been moved fOrward in the review process. Also, the construction
drawings lOr newsracks have been included in Phase 1 rather than in Phase II, l>eeause the
newsracks issue is a high priority lOr Downtown merchants and property owners, as well as
the design of the new newsracks needs 10 keep pace with the efforts underway in the City
A_y', Office 10 produce a nev.-stack of(fmanee.
SelectioD Advisory Committee
A Selection Advisory Committee 10 cooduct interviews and malee the final selection of the
COIlSUItant WIll be made up of three members of the Steering Committee, two staff members
from Planning. two staffmembers from Publlc Works, and ooe member oftl!e ARB or the
Plaoning Conunisoion.
Following ",,'kw and approval of the Scope of Work by the Policy and Services Committee,
staff will proceed with the Request lOr Proposals, evaluation of respondents, selection of a
coosultant and negotiation of. contract. The final agreement with the selected consultant
wl1l come befOre the fuD CouncillOr review and approval in February 1996.
CMR:481:9'5 PlIlC'lorS
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FJ.SCAI, IMPACT
Fund"mg lOr this project. in the amount of S I 00,000, is in<1uded in the 1995-96 Capital
Improvement P!ogram. FUnlfmg in the amount ol $20,000 is available lOr produ::tion ol,
final v~ion of1he lJd>an Design Guide; $16,600 was previously authorized by City Council
and is in 1he Planning Divisioo operating budget; and, an addif.onal $4,000 remains from 1he
originallkban Design budget.
If City Council approves tile improvement designs pruduced by this project and chooses 10
implement thoso improvement .. fuoomg lOr I'hase 2, "'hieh will include constru<:tion
documents, <:OIlS1tU<:tioo management and installation oltile improvements, may come from
several sources incluQlI'g:
1) S I 50,000 cummtly aVllll.ble from public benefIt improvements provided from !be
Cowper-Webster garage expansion project;
2) Other funds contributed 10 meet the public benefit requirement lOr Planned
Community zooe change projects;
3) Funds al10cated by City Council in 1he CIP budget over the nexllWo 10 five years;
and/or
<4) Other sour= 0( funding that may be identified by the fInancing feasibility study that
is part of this project. .
EN\'IRONMENIAL ASSESSMENT
Approval of. draft Scope of Work 10 retain • <:oos<lTtan! is not considered a project under
the California Environmental Quality Act; tiJerelOre, no environmental assessment is
required.
UrACHMENIS
Attachment 1: Scope ol Work
Attachment 2: Minimum Number and Type of Meetings Included in OxlsullanCs Scope
dWork Table
Prepared By: Vuginja Warbeit
Department Head Review: ~1a4{ ;G/Aru4
KENNETH R. SCHREIBER
Direct{)[" 0-( Planning and
Community Environment
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City Manager Approval: =P:RNtRo';~~W~'-----B OlNY
ce: Downtown \.ktan Design Improvements Steering Committee:
Kathleen Haney. 235 Harniltoo Avenue. Palo Alto. CA 9430 I
Tom Richman. 654 Gilman Street. Palo Alto. CA 94301
Bryan Bradley. 340 Univ=ity Avecue. Palo Alto. CA 9430 I
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Warren Thoits. Suite 1200, 525 University Avenue. Palo Alto, CA 94301
TlID Baer, 400 Harniltoo A,-enue. Palo At",. CA 9430 I
ReX)' Rapp, P.O. Boll 1672 Palo Alto, CA 94302
Pat Sharp, Downtown Park North Neighbodlood Associ.tion, 333 Waverley.
PaJo All" CA 94301
Tooy Badger Downtown Park North NeighborlJood Association, 3S1 Hawthorne.
Palo Alto CA 94301 .
101m Dutyea, University South NeighbodJood Group. 405 Lin<:oln.. Palo Alto CA
94301
Frank "Ned" Ganegher. University Park A<sociates, 440 Mehille Parl<,
Palo Alto CA 94301
Margaret Feuer, University &: Crescent Park Association, 1310 University Avenue,
Palo Alto CA 94301
Architectural Review Board
Historic Re<ources Board
Utility Advisory Cotrucission
Public Arts Commission
haeSorS
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Downtown Urban Desigu Improvements Project
-DRAFT"
SCOPE OF SERVICES
This ocope 0( services is for prepan!lion 0(. schematic design plan 10 implement Ihosc projects
identified in the JI"'Viously prepared Downtown Urban Design Guide 10 be undertaken as near
tern: projects (110 5 years). The project also includes preparation o(worung drawings for
newspajl<:I' nocks and • feaslo.nty study 0( oJtemativ< financing mech.misms. This proje<t is
identified in the Capilallmprovementl'rogram tCIP) for the fiscal year 1995-%, wilh
implementatiol! of the projects 10 occur during the JOlI<Jwing JOur years.
This RFP is <><ganized into two phases: Phase I includes the scbeIruttic design and feasloility
stage 0( the Master Plan and the e<>ostruction drawings for oewsracb, Phase n. if authorized by
the CiIy Council, will include final engineering design and spocifica!ioos 0( all other <",men!s of
the Master Pl<U1 and may he phased over several yean.. Phase II is not included in this scope but
may he U!l<krtaken by amendment 10 the coosullant agr<em<:nt, if additional funding becomes
available in ClP 1997-98, However, seleotion o(the consuI!ant .. ill be based on an ability 10
perform an wad: in both Phases I and lL The wad: in Phase II will include the preparation 0(
ccnstruction documents and ccnstructioo administration management: and preparation of the
engineers Report for the Assessment District, if an assessmcnl "!Strict is to be established While
the City will initially ccnttact for !'base ~ at the disc!etion 0( the City's Proj~ Manager the
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consu/l8DI .. 1«1ed for Phase [ sba.1J be invited Ie negotiate for • fee Ie include Phase n,
In addition 10 Phases [ and n of the Downtown Improvements Project, the consultant .. ill al30
have the option of producin8, for an additional fee, an attr.Jctive and user friendly finaI version
of the adopted Downtown Urban Design Guide that the City <an reprodu« for distributio., Ie the
general public,
BACKGROUND
The Palo Alto City C<luncil adopted the Downtown Urn." Design Guide in 199<\, afu:r exlensh'e
participation by downtown interests and the general pub~c This document is intended 10 guide
futun:: development and the provision of amenities in the Downtown cummerciaI core area in
order 10 "Ill'''''' that Iile downtown retains its appeal and attr.Jction and 10 improve the experience
of visitors and sboppen so that the downtown "ill remain a suc<:essfuJ retail area The
Downtown Uri>an Design Guide includes an implementation section (pages 76-78) that identifies
actions to be taken, both short-term and long-term, to impl<ment the goals of the Plan.
The Downtown business district has functioned historkaOy as • commerdal main street for
Palo Alto and • somewhat wider region, Sine<:he late 19SOs, the area bas become an eves more
atlracfr"e destination.. noted for its active night life, choice of restaurants and coffee houses., as
weD as for. wide "ariety ofretaiJ uses, competing with San Jose and San Francisco as.
destination for sbopping and eating, This increasing popularity has bee. 8C<ompanied by
additional we;;r-and-rear, with signs of overuse and the need for higher levels of maintenance
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becoming ~..m. II! addition 10 this higher intensily of use. the stIce! furniture. si_e. and
nsh receptacles wbicl! 1O'ere instBIled "'the early 1970'. &1e dated BOd nearing the end of ~"eir
_Mli!e.
Duo 10 the dated BOd worn ~ of die public area, !here is • ""rtain !evel of urgeoey
associated willl the needed improvements. The D:rwntowu Improvement Commit!ee of the
Chambei. of C<>mmcrce. with support from several city departments, bas embaIl:ed on I
Downtown Ilejuvenation Program foe Ibis ipring BOd summer including cleaning and repair of
street furniture. remcvaJ of the woodea trellises over !be side-ol<-aIIr. .... ling. replacement ofbike
racks, steamcleaning sidewalks and __ lrimming. More extensive changes. sucll as
selection and p!B<:emenI of new newspaper racks and other new street fwniture BOd • new
signilge program. are "'tended 10 be planned in • coordinated Cashion as part of the schem.atl<:
dcsi!!" plan for downtown improvemmts.
PIJRJ>()5F OF THf PROJECT
The Purpo!e of this project is three·fold:
I) To prepare I plan for the physical rejuvenation of the main public areas in !he Downtown
commCIcial core area centered around University Avenue.
The city is seeking • high qualily desi!!" scheme that reflects the urbane but friendly
character of the downto'Q,'D and the city. that makes the downtown an attractive, inviting.
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and. understandable pbce for visiting and shopping. that wi!! not become dated, and that
can be efficiently maintained in excellent conditio. eV<D under very beavy and constant
use over. long period oftirne. Tbc ~Ian should bwld on p;js;;jog cQ?diri9D$ proposInG
poly those ,banKes that Ill! reguired 10 achieve the desjttd results. ]n general. existing
2) To provide woOOng dra...mgs and design spe<:ilicatioru; for the newspaper racl,. that are
proposed in the ",bematic design plan-
3) To evaluate the feasibility ofvarious ways 10 ~ impJementatioo of the
improvements 3lld the OIl-going care and maintenance of the public space.
Downtow!) p.-operty 0 ... .".". and men:hants have expressed .... i1liogness to sbare the
cost of instaIling andloc maintalning dowt:town improvements through funding provided
by the private secto<. Possible financing mechanisms that have been identified for
generating privale funds are an assessment a!Strict, priva1e donations, andlor
cootnbutions mll<k 10 meet !be publlc benefit requirement for PI3I1llOd CommW'jty zone
change projects. This proje<:l would evaluate these and othez financing mecbanisrns and
would identify !be extent 10 wruck !be improvements cculd be implemented andlor
maintained using such funamg.
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There is • de.ire on the part of downtown interests and the general pubtk 10 insta!1 new
newsracks as 5OO!l 115 poo.ibl •• though fu!I implementation of the otllet improvements
may take place over several yean as funds are "v"n.ble. Cocsequently. the City is
inte=ted in this proj«t induamg construction drawing. and specifieations for the
IIeWSrl!CkJ so that their installation <an be dJectly carried out. The City Attorney',
Offi« is currently preparing a newsrack ocdirumce, and the CoosuItant will be
r •• ponsible for eoordinafing with the City Attorney's Offi« in developing the nWllber
and placement ofnewsracks in the schematic design plan
SEBYICf.S TO BE PRQVII!ED
The 5Copeof~ will include the foUowing three major tasks. Task I is the iOcus of the
projccL Ii is anticipated that approximately 85-~'o of the resoun:es will be aUocated 10 Task I.
ar.d the ~ 10-15% wiD be allocated 10 Tasks 2 and 3.
Task I. Prepare • Master Plan that will :nclude schematic designs for aU proposed
OO'Wnto'WIl improvements, construc60n and maintenance costs of all the
improvements,. • OOwn!o .... 'U street t:ret' maintenance plan. and a
recOlI".mended implementation schedule oCtbe improvements over I two to
five-year period.
rask2. Prepare working drawings and specifications for design and instaI1ation of
the newsracks propooed in the M3S".er Plan. (Allocate 5-1 O'!' of project
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budget).
Task 3. Prepare I feasibility study tbat identities and evaluates various financ--lng
me<banisms to implement !be propooed improvements and provide for !be
on-going care and maintonance of !be public space. The study should
<X>IISidcr the feasibility of estabrtshlng I suitable priVlllely funded program
and also identify any city funds tbat could augment such • program.
(Allocato approximatoly 50/0 of project budget.)
Tak 1: Pn;pan; I Master PIBn tbat will lcc1wk &vbetpatic DesliJl$" Construction and
MajpWlAtK't CAm of AB lmproyemcgss' A Oo'MltolAIQ SQ3ttjt Tree MaiplfjMQCC Plap and an
(mpt;meotation Schedule
This task will comprise producing, .. i!h input from downtOWD property owners, merc1ants,
estimates for physk.ol improvements '" !be public spare; in !be DoMrtO"'ll commercial con:
area. SpecificaIly, !be project area in<ludes !be public rights-of-way ...ithin !be rectangle formed
by Lyttoo and Hamilton A venues, from Alma Street to Middlefu:1d Roael, and also in<1ud"mg side
streets betweeD Lyttoo and Hamiltoo Avenues, public padcing lots a!ong Lytton a.'ld Hamilton
Avenues, and Lytton Plaza located at the comer ofUnlversity Avenue and High Street. Design
schemes developed for the project area may extend beyond !be area boundary where appropriate.
(See attached map.)
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proctSlIlIlld indud.d in ;be Ma..<tcr Plan:
of the siFJIS is IC be d .. v.1oped in ~tion with !be Transportation Division and the
CiI)-A!tDmey's 0fIJce ro et:SUre tbaJ they do no( "",,!lie! with stale regul.tions.
• Improve in_or .. identified in the DlW!>town Url7an Design Guide as a<tlv;:y nndes
with in>provemenlS such os <flStinctive planting,<, ""vings and bonnets and other special
features. Canside1 repairing or rep/ocing exisIlng cross .. aJk ""'ins S'olIfatcs atllJese
intenections.
• Oc.ign and/or select oew street furniture incliliftng seating, bicycle parking, pzvod
sunaces.ligbling fumlres, tree ~ baSh container., "",yeUng bins, information
centen and newspoper racks. The {;'11)1 Attorney, IOgctbcr with an "jlpOin!ed woo.ing
oonsultaut will coordinate with the City Attorney in planning the Dum"'" and locaIion of
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a In coordination ",,:II the City Arborist, de>elop I downtown stre..~ tree main1enance plan,
10 address oni\oing care of existing trees, location and t)1>e of new = to be planted
along st=ts and in parking lots, design of _ gmtes, planting specifications, and
protection of1reeS during .onsIruction.
• Provide "" improvemen131o increase the aesthetics and US<: of Lytton Plaza. such as new
• Clarify and improve lransilions from surrounding residential areas inlo the downtown
commercial area..
• Consider p05siblelocatlons "" pubtic 1<lilets.
Task 11W1 include tlle foDou.ing sublash:
The consultant will meet I minimum of six times with the six-member no ....... "Dtovro.
ImproV'!ment3 S1eering Committee repn:scnting downloV.1l property owner. and merchants. The
coosuItaDI1WI also meet IIHmthly with city staff These staff meetings m")' be combined with
the Su:ering Committee m",tings at the discretion of oity staff
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NOTE: In addition. the coosultant will oooduct I. two-day invitational <barrette and 2. one-
day or evening design wod<sbops for the g<neral public. and will present plans for review
lit ~ maximum ,,£1hree meetings of Beards, Commlssioru; and the City Council, IS
described below. (See attached Table. "Number and Type of Meetings Included io
Consultant', Scope of Work".)
(I) The consultant will consult with 5Iaff and review cit"j uti1ity maps 10 identify existing
conditions and pllUlIled anp;'Ovements in order to coordinate coostruc'.ion schedules, minimize·
(2) Conduct field observaticn. of the project • .-ea both in the daytime and in Ill< evening. to
identify various use. groups. to assess bow they are us'.ng the public space, and to C<>!lSide. ways
in wbkh the project design could help make the downtown. safe, enjoyable and comfortable
(3) The ronsultanl will oooduct an invitationallwo-day chattette that will t.alr.e place in the
d01WtOwn and to which local design"" and develop"" with experience in Ill< doll.ntown ",,11 be
especiaily invited to participate. Tbe charrette will be advertised as a poblic meeting, and open
10 the g<neral rublic. Tbe jJW')X'Se or the c!Jarrette is twofollt 10 solicit input regarding issues,
coocems, constraints, and other considerations from members of the community with interest and
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experien<:e in the downlOwn. and 10 ><quaint the ronsultsnl with the special expertise and
experier>o< of local designer> and developer.; who have wod:ed 00 projects in the downlo .. "
fOr the tllanet1e and two subscquenl pubfu: des1gn wrn\shop>.. the consultant .. ill ~ lOr
and condoot the meeting. wilh assistance from tily sWf in arranging for a m .. ting place ""d
publicizing I!!e meeting. Meeting facilita!ion will be the consultant', responsibility_
The coosuIIanl will report 10 city sWf regarding Ih< melllods, results and oon.:lusioos of Ihest
three subtasks and \heir il1'.pli<:ations lOr proj,.:t des1gn.
Based on input from the Steering C<>mmlttee and city SIaff; the results of Ite invitatiooal
charmle. and O!ber base daIa, the roDSUltant will generate several alttrmtive des1gn solutions.
The altematives will include estimates of the cost of implementing and maintaining the
improvements. The various design altemafives sbould be selected 10 sbow • range of tosts lOr
implementation and maintenance as weD as 10 pro,ide stylistic options.
The ronsuItaDt will conduct ~ one-<lay or ev.rung design worlcshop (Workshop #1) lOr the
Steering C<>mmi!/ee, the general public, in_ groops and city sWf 10 present design
aItemalives. The purpose of this wor1<shop is '" present • range of solutions lOr .11 components
of the schematic des1gn plan and ID get feedbacll},at can !hen be used 10 generate. design
scbeme lOr whkh theIe .. ili be broad support.
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The coosullBDl willl""l'= • preruninary Master Plan that clearly illu.1rate. the design solutions
being propose.:! fur all ccmponent> of the plan. as weO as cost estllr.a!e> lO< implementing and
abo", !he location anJ type of aD improvement> that are being proposed. for ClOIlIlplC, it will
show detail dra"'ings oftypica! design elements such as new street furniture, signs, J"lving, tree
grates, de" ID some cases, a!imi!<ld number of alternatives may be presented, with the pros and
<:OI1S of each choke" The preliminary proposals of the downtown str<el tree mainterumce plan
will &Iso be proviclcd at this time.
The consultant ",ill conduct. _ one-<lay or evenIng public wodshop (Workshop ~2) fur
review cf!he pre6mioay plan and ,051 cstiJnat= The purpose of thi. worl<shop is to so1i<:i<
input on !he proposed Jcsign and 10 identify any outstanding issues oc problems that might
r<qUire changes 10 die JcsigIL
The consultant ()f cny sIBff will also present !he preliminary Master Plan to 1be .'uchllcctura!
RevieI> Board, 1be Historic Re-.omces Board and !be Public Arts Corrunission fur review and
cmnment, with 1be consultanl making • maximum of three presentations throogboul !be project
and !he remaining presenlations to be made by city stair At !be lime that Ibe Preliminary Master
Plan is being revicv.<d, the HRB and ARB will be requested 10 gi>"e final approval of!he
proposed design fur new DeW5r.lCKs, so that the instaI1ation of n.,."SrOCks can proceed. Fifty-five
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copies of the preruni'UU')' Master Plan and accompanying documents will be prwided by !he
consultant lOr di.stribuCon in the packets for !he reviewing Board. &lld CommIssions.
Taking into accounI responses from WoOOihop ~2 and tbe comments of the Steering O>mmittee.
1hc: ",view Boatds and Cn:; departments. \he ccnsuIum will p~ a final Ma."Il:t Plan
including impJemenlatio<! and maintenance costs for all proposed improvements. The Mast«
Plan will include lox!, graphics. drawings and pilot", as needed to clearly conv")' tbe design
cOnc<V_ It will aI50 include enough detail so t!w worung dra-..-ings can be prepared and
sp.,cified manufactured materials can be ordered. The doc1Jment sboold be attractive and usable
for !he general publi<;. The Mast", Plan will include an implementation scbedul. shov.-ing how
improvements shouJij be phased and prioritiud. and iI • in include. maintenance program !bat
wocld keep \he public improvemeots in good wodition. The Mast .. Plan will aI50 m.:!ude a
maintenance plan for public trees in !he dov.ntown and standards fOr installation of new street
trees and trees in public parking Jots. as weD as a prote<:tion plan fOr protecting existing street
trees during construction. The tree maintenance and protection plan mu;1 be prepared by •
certified arhorist in coordination with the Cn:; Arborist
The consultant '" Cn:; staff will ~nt the finaI M....". Plan fOr review by the Archrtect'm11
llr&w BoaId, the HistOO<: R<>Qun= Board, \he Pubnc Arts Comroissicn, the Utilities Advisory
Commission. the Planning Commission and the Cily Council. The coru .. ultant ",in provide 75
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<Xlpies of the M>ster Plan 'IIld oil a<:COO1panying docwr.entation for packets of the ... viewing
Boards and Commissioos and !be City Co'JIlCil, and an additional 50 <Xlpi .. of the final Master
Plan lOr dist."ibution \0 the "ubEe.
The coosuJtant will make revisioos 10 the Master Plan 10 compry with coeditions of City Council
approval and will provide tbe City with 50 copies of the adopted Master Plan and a reproducible
camera ready master copy.
fabricate, pun:hase and icstaIl the newspaper rncb proposed in the Master Plan.
Task 3: fn1uate FQS1bDity of Mechanisms foe J Ising Private fur.dipa-fix Tmpkmenwjon
andlorMainMWDCf of Improygmmts '" AU£IDent CitY FundS fro ... j&d '5 Pan of An Ongoing
Hw OP
Do .... ll1DWll property owners and m=bants ha .... exp=sed a WIllingness 10 sha. ... the rost
of installing and/or maintaicicg dcwctown improvements through funding provided by
the pciVR se,;Io<. Possible financing mecbanisms that have bcce. considered lOr
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icnerating private funds are an assessment district. private docatiotlS, and/or
<:ootnDut;oos made Ie meet the public benefit requirement fur PIrumed Community woe
cbange projects. This proje<.1 would evaluate feasibility of estab6shing I fund 0< using
some other mechanism 10 provide private funding to help cover implementation and/or
malntenance ~osts, and iI would identify wbelhcr an~ '" all of the improvements could be
implemented andfo< maintained ~siDg such fim<fmg. Due Ie 1hc legal and finance isS1leS
involved in funding prognuns, this task will need Ie be acoompIisbed in close
coord'mation...-ith the C"1I)I Attorney's office and...-ith the Administrative Services
Department. The con.sultanl'. team must "",lude expertise in cost e>timating and
financing for completion of this task.
Task 3 will include the fono...-ing sub!asb:
3A. Involve downklwn property 0...,.". and mezebanrs, the Downtown Improvement
C<lmmittee and the Chamber of Commerce in identiljri."8 .easonabl. and fiscally
vlable firumcing options.
3B. Identify and evaluate suitability of innovative firumcing meduumlIlS ~ by
other cities Ie use private funds for publi~ improvements. In evaluating an
assessment district as a possible funding rnecbanism, C<>!1SUlt...-ith the City'.
Public Works Depar1m<nt 10 consider the City's University A venue Parking
AssessmenI District as I model mechanism for assessing fees '" fund
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implementation and/or marntenanc.e of downtown improv~ments. Evaluation of
on ..... smenl distric! as I possible option Wl1J include detennlning the
preliminary cost of the annual assessment in order to demonstrate to the averr.ge
or typical property owner what hi. 0< her assessment is bl:ely to be.
3C. Provide !be c-lIy will!. I ... rl_ "'P"ft descn1>ing and evalUlIIi.ng !be legal and
financial feasibility and likely pob6c acceptability of!be variooJS private fund"lll8
optiocs tI!at ....... investigated. The consul ... a", ... ill provide city staff 20 copies of
!be report in -draft" fOrm for review and ccmment by the CiIy Attorney, other
City departments, and the Steering Committee. The consultant will provide the
City with SO copies .fthe fiDaJ repo<t for distriboOOn as weD os I camera ready
copy of the report.
B,nRf,NCE QQClJMENTS
I. Downtown Urban Design Guide
2. 1986 aeri.aI maps, III scale of 1"-100', oftbe cIowntown area
J. 1994 orthogmw, digital maps of Downtown (aVaIlable 10 selected consultant)
4. City Block Book maps (1"=10 ') consisting of Ut.lity and Pub6c Wods infrastructure
IS
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and meet 1OpOgzophy, 0< draft GIS maps of City Utilities in digital format (a"ailable '"
the selected consultant).
5. . Utllity and Public Wod<s CIP ~ Ma9S, 5 year plans.
6. SlN<:I r"", lnventa<)' fo< the project area showing 1ocatioo, species and condition
These cIocuments o<typica1 samples are currently avallabl. for inspection, and • comprebens.'ve
set of documents will lata be provid<d 10 the selected oonsWtanl
$E' tErn0N SCHEDULE
The an6cipat<d scOcdule for the sc1ectioc PfO«S5 is thai the Request For I'roposal will be sent
out thefirsl week ofDocember 1995, with. mandata<)' pre-application meeting 10 be beld the
lOIlowing weel<. Responses '" the RFP are due back 10 the City approximately Janwuy I, 19%.
lU least three, but 00 more thai so,.-"" applicants, responding 10 the RFP will be selected 10 be
int'7,.-iewed. Interviews with the Selectivn Advisoly Commitlee are tentatively scbeduled fo< the
week of January IS, 1996. At the conclusion of the interview process, the Selection Adviso<y
inteniew, and infonnation provided by references, the preferred candidate ",ill be selected by
the Selection Advisozy Committee '" enter into oegotiations for a contract with the City.
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PROJEcr SCHEprJ.E AND RESllIJRCES
The project is expe<:1ed 10 start in Marc. 1996 and 10 be compl<ted. including review of the Firud
Master Plan by the Ar<:hitectural Review Board and the Planning Commission and approval ~y
the City Council. by November 1996 ... ith final approval of the ne .. 'StaCk design accomplished
by June 1996. ~ installation tlUII s>nnmer. Proposols should clearly demonstrate bow the
required ~ can be provided wilhill t!lls fune frame. While the actual cost of periOrmlng the
required ~ is 10 be deIermliJed Ihrough the projX.'S81 selection and negotiation process, the
Io:aI amount of the contract is not .. pected 10 exce<d 585.000. h-the CODttact includes
production of the DownlOwn 1!rban Design Guide. an additional S2C.OOO will be prnvided ~
1hat SCIVi<e.
PRQPOSM GlJJDEf.1NES
A suggested formal ~ the coosuItan(s response 10 tlJs Request lOr Proposals is indica\ed below.
These guidefmes are int<nded to facilitate the Project Study Committ .. •• review of the consultant
.-..sponS<S. ConsuJta:rts are requested, but not required, to follow Illese guidelines.'
1. Pmjecl SlItemSlat. Prepare a'briet general statement indkating the consultants O\IeraI\
2. PmRQRd W pdt Prgm m. ldentify specific major tasks and related work cIemenlOiO to
accomplish the proposed sernce5. bclude ~ each work element
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(a) • _ ofOBJECTlVE indicating its purpose.
(b) a 5tat.menI of PROCEDURE fudicating bow the work will be accomplished,
(0). _ of OUTPUT indicoting wIlOl infonnation and products are 10 be
(o!) • _ of RESOURCES, pcr.;on-days and doDar costs, estimated to
1. M........ I'r<pare. wed schedule indicating Ictal time and staging Ii:Jc each wed
element.
~ Brepm SPpngry. Present a summary oftbe estimates of persorHhys and lotal dollar
5. SCI",,' identifY specific individuals proposed Ii:Jc 1his project, including:
(al their project responsibilities,
(b) their specific experience related to the responsibilities on this project,
(el _!!fed lewd of.fiOrt (petson-days), and
(d) personal n:swnes.
6. &rt.lU£D. Provide Ihree references (name, address, and phone) ofrecent, slnular
coDSU!ting work. If you have completed projccts ",thin the Bay Area, provide locations
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ty"" JLleDON OF rsproft"-S
The criteria 10 be used by the Sele<:tioo Advisory Committee 10 evaluate responses 10 the
Request fOr Pro"osaI and 10 select coosultanl5 fOr oral interviews, inc~Jdes:
I. C<>mple!eness of response 10 Request fOr Planner
2. Composition and expertise of the coosullanl leam, including specific individuals
who will perform the work. and the time 10 be spent by each.
3. Responsiveness Ie time requirements and demonstrated means 10 accomplish
necessary inter-",Iationship between consultant and City staff efforts.
4. Demoostrated recent experience with siIrular type and quality ofworli: expected in
this project, including the design and installation ofpaving and other furnishings in
public spaces, and • demoostrated abtlily \0 complete work within hodge! and
schedule.
5. Demonstraled experience and skill in respoo<fmg \0 community and special interest
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6. Estimate of required resources, inciuding ~ tee relative 10 tl!e services to be
provided. and projected Palo Alto stafflime in assisting coosulta.'lt(s). Selectioo of
• consultant is DOt based on lowest bid, but 00 best the qualified proposal, ,.,Min
the project budget.
7. Expertise in W"ban design. archllecture and landscape archl!~ and in the
Reloca!ion and maintenance ofutility infras1tu<:tute
Alternative financing mechanism
nperience in 1M care and protection of urban trees. or alrenwftvely,
the ciq may Q/ 1M;' discretion, con/rocl separately for these
services.
Cast Estimating
Civil Engineering
PuNic Signage
. " ..
Outdoor Ughting
8. The ability of1l!e coosultanllo perfonn Phase I oflhe project and a future Phase U
SllBMITTAL or PROfilMl,
Eleven (II) copies oflhe comple'.ed proposal an: 10 be delivered 10 Ibe Director of
Purcl!as;"g Ik. Contract Administration, 250 Hamilton Avenue, Palo Aho, California,
9430I.by January 9.19%. by 3:00 p.m.
Attachments: Map
Table
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I);YIo'ntown
Urban O:-sfgtl
Improvements
Projet' Area
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