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HomeMy WebLinkAbout0463.095• .. • TO:. DATE, SUBJECT: REmfESI . . -." City of Palo Alto City Manager's Report HONORABLE CITV COUNCIL CITY MANAGER DEPARTMENT, City Manager November 16.199S CMR:463,9S Midto",. Revitalization Update 1be City Council approved "pubfic-privge partnership approach 10 r .... italize the Midtown Sh<lpping Center on June 12, 199:5 (CMR,2SS:95), including a Budget Amendment OnfWBDC" 00 September 26, 1995 (CM.R:41 5:95), to provide the funding ro., consultant assi>1arnoe. RECOMMENDATION This is an informational staff report. No Council rerommendatioo is sought at this time. EXECUTIVE SUMMARY 1be property owners in the «ore area have ~ontracted with St~"er &. NOI'Ihway Archit~ts to cooduct the site planning. Corn;eptual master p1an(s) will be prepared ro., the area. showing the general building locatioos and square IOoIage of ancl!O< tenants, small sbops, and parking. Conceptual master p1an{s) would ultimately be subjected \0. pubEc r",iew process that could invoo;e an initial pre-screening appflC3tioo and a mnaJ approval process fashioned after the Citj's Site and Design Review .... ;Ih Architectural Review Board (ARB) and Planning C<>mmissioo (PC) input, and final City Council (CC) approval. Cootingent upon the property owners' decision 10 fund and undertake the cocc • .-ptual master planning process, Council approved tile City retaining the services of. traftk engm.,ering coosultant, • rewl finaocial CO<b"Ultant 10 prepare a pro ro.:ma analysis and • facilitator in order 10 provide stal.:eholder input 10 til..., planning efforts. ':;;::--_._-- "".-. . . o Three proposals were reteived in response 10 the Request for Proposal (RfP) issued for the traffic study and were revi<r",ed by an in-house consultant selection committee, comprised of staff memben from the Transportation Division, Public Works Engineering and Operatioos Divisions and the E<:ooomic Resources Planning program. .... n the potentia! candidates were interviewed and the subcommittee selected the finn of PattetSO!l Associates to conduct the a"alysis. Patterson Associates satisfied the selection criteria. such as previous experience and ability 10 wo<k constructively with diverse groups, and also demonstrated expertise in provWiJlg practical traffic solutions v.tJere residential and commercial areas interface. The finn Keyser Marston Associates Inc.(KMA) is being retained 10 perlixm the pro forma ona!ysis. Tun Keny ofKMA w111 be able 10 provide both the retail link 10 the private sector site plonning effilrts and the element of continuity from his earlier work conducting L'le Midlown Market Analysis. four facilitators submitted their pr"P""3ls for consideration. Sin<:e this individual "'ill be playing an important role in developing COIl5eIlSUS within the Midtown Committee, commercW property owners, tenants, and residents, along with a mediation ta.k force member and Economic Resources Planning staff conducted the interviews and selec!ed Nancy Yeeod of Appropriate Dispute Resolution Appreciation Inc. (AORA). Ms. Yeeod bas vast experience in both real estate and mediation fields, and her "can do-attitude impressed eveJ)'ooe. The Midtown C<Xnmittee process is intendf!llo be concise. timely, and productive. There are anticipaled 10 be no mere !han Ii,'e meetings of the larger committee, 10 be comprised of representatives of the commercial property ""ners, residents, commercial tenants, and the Chamber of C<xnmcrce; and liaison members Ii'om the Planning Commission, Architectural Review Board and the City Council (see AlUchmenl A lOr names of members). There will be two subgroups within the larger committee: voting members [mcluomg the ov.ner, m=hanl, resident and OJamber representatives); and noo-voting members comprised of the Architectural Review Board, Plmning Commission and City CoonciI committee members. In ordt:r 10 provide continuity from ooe meeting 10 another, these same representativ,," Wl11 be encouraged 10 participate in an meetings.. Further, the Chamber ofC<>mmerce', Economic Vitality Tast. Fon:e will participate in the committee process, by prOViding a lOcum for commer<ial property owners \0 <fISCUS. individual investment strategies key !o the success of this project. Knowledgeable deveJos><n, includIng Jack Bariteau, Tig Tarl!on, Ed Storm. and Warr"" Thoits, all ofwbom bave developed retail commercial projects around the Bay Area, bave volunteered their time and expertise 10 participate in this lOcum. CMIl:463:9S ----"". • ..' • r."meteD (or MidCoWJI CttmmlU« DjguUioQs 011 Thursd&y, November 9, 1995, staff met ",itb Mid,o"", facilitator Nancy Y..,nd, azehitect John Northway. Iraffic =u!tant Larry Patterson, and inve>lmODl consultant Tun K<Uy, 10 discus. future steps iII th. Midtown committee proceSS. One goal of Ibi, meetbg .. ~ 10 establish opc:ating parmneIerS 10 provide a fOcus lOr the group's disc"ssions and 10 Iimlt deb1>erations 10 feasible and pr>C1kal pl"" al\csnatives. These crium. are 1"",1y dictated by existing condilions (mcludins wning designations, right-of-way "'id~'ls, property o",nership, et<.) in Midto",n. which are unlikely 10 change in tbe beseeoble future. Those parametczs were considered as ronows: • Fcc both orchitcctural """ traffk p_s. an structures are assumed 10 be ODC and/or two stories. Uses will be retail, office and "",.k< nsc. which are neighborhood/commonity oriented. All plans bave to be economicany feasible, ie. the comrncn:ial property O"1!eIS' incentive 10 make cllanges must be present roc • plan 10 be coosidered. • No plans can result in increased' traffic in the residential neighbodlood. • All building rehabilitation scenarios will require fun code upgrades, incluaUlg seismic, electrlcal, fire, etc_ • The City will provide .om, mechanlsm roc floor area ratio (FAR) transferability between propertjes. • The City may anow the CiIy-<>wn<d parking lot to be osed as a pool of land roc change in use and/or cireulation pe.\Ierns etc. mOTller It> resolve parkingfdcvelcpmcnl issues in the cen\el_ The concentration of the su'bccmminee efforts "ill be on the core area. with I tic-in k> adjacent MidtoVo,'D commercial areas. TIme constraints must be recognized by an involved parties. Intervals betwetn committee meetings should DOl be mor. than three weeks, in order 10 keep the group focused The first meeting is scheduled for Tuesday, November 28, I99S. . -;-, --. ,- ..... ' ~:-:,.,..:<: -.::~ -~ . o FISCAl. IMrACf None. The CoIJlk-illJ'lll'oved. BAO lOr $37,500 lOr consultants to perform the !asks of conducting a1raffic anaJ-jSis, a pro lOnna study, and lOr a facililalor 10 constructively involve aD stakeholders in the site plan process. ENyIRQNMENTAL ASSESSMENT ATIACftMENTS At!a<:hmcnt A: Lis! of subcommittee participants Attachment B: Letter/Fax from Annette Ashtoo and response from City Staff PREPARED BY: Carol Jansen, Manager, Economic Resources Planning CITY MANAGER APPROVAL: i!v.M nu!1.t ~ BERNARD M. STROJNY, . Assistant City Manager ~: < ATTACHMENT A The fO!luwing m the representatives from differen! bodies .. ithin the Cily and the brooder communily t!w will be participating in the subcommittee process: ea. mcrcjal Pro.paty OwneD Duane Bay (Coop) Mit. Cobb Tom Foy (Midtown Realty) Dan Hanley (Midtown Market) Tom Truden (Bergman',) MeUh'lfs VOTING MEMBERS Rnkftgb Annett. Ashtoo Debbie Mytels David Squires Ron Wolf Chamber o(Commercc Steve Player Evelyll Alpert (Brancb Manager. Home federal Savings and Loan Association) Wilson 1{lCbols (OwnerlManager. 8asldn Robbins and Midtown Video stores) PlaDDinr Commissjon PIoylis Cassel Sandy Eakins CiCyeopncD Roo Andernen Larue Wheeler NON-YOTING MEMBERS Arcb it"" ra] Reykw Board David Ross CogsgltagCs Tun Kelly. Keyser Marstoo Associates, Inc. John Northway. Stoe<:ker 4< Northway Larry Patterson, Pan"""" Associates Nancy Y.",,<I.. Appropriate Dispute Resolution Appreciation Inc. (ADRA) -, (. ,"" r,fl· "Tf, , ." '11·,' , ,.~\.).; " ~"» " ,~. TO! Palo Alto CIty Co\Irn:1 EYlIIyJI Al.,.rt Duane 8.,- Jun ,.J!tc, Carol Jan .. n WIIIOII H~o" Jolin MOrth~ I.lIrry P~n Nalley YHf'l1 ~omlMlltII: FAX D~: Novamb.rf.1ts6 "," to follOw: .. fAX: 41& »1-1280 VolCa: 4111 32'-1280 Attached III1d tilt Mldto_ &ttatlng a_m .... tb<'>W8htll on $vllt_ltd S~ for the Midtown R.Yblfz~n Tnk I'o",e. I II • .". Included. summary of ollr goalt I'or tht Shopplnll Centllr for )'our Inl'onnltlon. W. ""'II I'orwtard to _ltillg Wftb ttle tII'lI forw to ,..y\'tall%* Midtownl • . ~ : . " ~, " -~-~ ':'''.-- ",< SlqI J: Step 2: Step ); Step ,,: Step s: Step 6; Step 7: SIcp 8: Step 10: SIcp II; SIcp 12: c , ." '- " o 1inmtsf S!rqs fpr Mid".' RtyffIJigligP Ty. hm ~ partiQpenls for Tel< Fom: Midtow. Reoidc:Dls' AS>OriBtioo (MRA) values b millllimion (atIa<:hed) distributed 10 WI!: force paniclpanu, I!'affie eoul1Jlrut, IIIId 101m NordrT<.,. F"1tJf mcctiIIj: of Mldtowa RevllBlizatiol! TISk Fem: Ellablilh Goals, Ccmmoo Vllllle&, COIlJeIISUI Ouidelfnes, Tlmd.ii!es NIIIC)I Yecnd 10 creIIIe II!d dlsIn'bub:: • delaJ1ed plan far !Uk force ~Iodlng miIestoneJ. Iimclilles IIIId cleliverablea CoIIeI11n1f1!c l18Iiillica; aaalyze D<rW dar. as weD as pm;ous lI1IdIes (c:oIIoct .rats !tom week cIa)'$ as weD as weekends) Resalts of Eramc stulfy be diS!ribulcd • 10 !Uk lOree, 10 Jolin Norttn..,. etc. JoIm Northway I: Nilit)' Yeend to meet wiIh all sIlIkeholders leipdI1IIeI)' . ~c stakeholders 011 fiuancial kasibilily of poIenti!ll approochcs by dltmber of COIIIMet« liaison groap (ioin/ meeting of llatdlolden) Fim Draft of Itchileclura! drawings • submitted 10 ~al propaty ownen. merchanlJ. and MRA at Ieut two .. eek. l>orore lUI:: tbrce IIJeetin& 10 disaJ5$ these plans. l'ac:iJitaIQr. N~ Y-.l to meet with aIlllatcholdcn~, iDcludiDg MIlA, 10 4"IIClIS. an:hitectunII sceoarioe. traffic report. IIIId bear viewpoints Sccoad meetiuS of Task Force McetiDg 10 discus uchilecnnl Iccnarios ETC , • L«tI ~~ of I>PII~_ • man J~ willi JDOdn<: bm14ing Jr-, locally owned. 'inns of kqI ~Ie Pedetlriln I'1icI!dlineA -traffic S4fely, pbylicll atlraetivCDeU Rc:ta1I Vlricty UId CoImuI«lO: • ~ diet meat lhe nee4s of area ~ pnMdiDg aemaI q>timr for eecb buic: ~ ie. 1IOt ~ goe rellSXont lIot juIt (lIlC dey cleaner DOt jIIsl ooe pflw;a place Coo:!.mum1y Spirit -Public SpKe IQc pthc:rinp {plaza green) til" toe ccmmllft~on (shmcd _l!IIify ~ sreafcoofen:n,c '0001) . ' ... - ~-... ---... o l Pe<ksil'ftm ,..l'kNIII".. ... • ~"",n..tll .. ".rt • wNe .... 11' ., Ift'lllUf ...., ..... , I J I,ll. f'rfa.". ... ncaa _ ....... t _ IlI11J __ .b .. '" _ • ....te.ad ....etnctIYe .... phli -. /1. Ltx;Qf s.:ak: • lAcaI _ .... arwt 0( .... ~ IiAo lid I1pe 0("" ... WaliDloullidc kilc&np of local ocale. <me _ -. OIUI <!ft'_ mile< Nn lmi!ormily .... d _lrtIioa. 0... .... divisiool at JIPPO&'I!l"O ""'" ... Front of IUdt boIldiAp .. ory I SolS fool ....... RodIer _ .......",.,roo 011 DIIO 1IIIIiIl1II!!rIn". baildiop of local ..... ~ ",uhipl .. nrie<I ,.,inb of _ .. and exit BII11<I'o .. ore ... a-lle 1I\!n -. -nO<! boial>t W1ooIevor tho _ lOa <>f. builcr;"" it com!OI .,"" iFest _ 1C.Il. of ,;.p _ ... ""'" .... _IS exceed 20,000 sqUl10 ~ ill sizo. Of equal inIportaDu, Iho bwldiDs" desil!" _ pn>",," lp9fOpriote spooo ~ Dl""JI -ideally. ""'" -leA .... iIt lie Isoo.2SOO sq..-""" roo ... or C\'CD omaIIer. • Leal ..... Ie tile __ .r ........... -. ......... \''''7 ...... diacxMJm Roc ... _ ._ .... very !1I1iC .-1 dOj>l1lrnCIII ""' ... ...t ""'''' nsioaa! .... ppin8 _ ~ oro fuDdam .. r.ny dri_ by busiDOSS model. i. wbidl ...,.,.,..i .. at scaI • ... tho care ..... If exiliIina 1* .... io th. Ml_ SIIappina C_ .... OOfIsofidaled,. tho pmihilitios at odlieviq ec:onomies of ...r.l>qpn 10 pmoatlhemJol_ W. on UDOq1iV9Clllly oppoM6 to DY &.volopm .... moinIy dti_ by til opproadL • ..-..... IaIpIIos .. ..., _.r ...... aall1 -• --' _-u.. ~ "bdI ........ __ For _pTA! ........ thll proforoatlllll)' hireI soI~. from ... D<i~ is qlliD ...... 1iaIIy of local ocale. Gro....s Il00<'-aaclloc:aI -..ices n --"y _ .. bene!IcW II> tile oo .... onlly _ hnb, noaI -.. and prn("';ooa! ofIi .... 10 tile _ tbaI llI.r ......... aff0r4 muck higher ....... w. &to '"" ....... Ie mixia& .-1 aad .fIi« _Is ill Midlown; OlD' ptimor)' lOa! is .. b8ve 0IIQU8h ,_1 variety Ie "'!'PO" Mi_ ~ need&. r. _" buflclinp. otfl .. II*< l><1oaas 011'" .......tlloor. -'. ~ . ... ~ -. J., ,.(.-",,-. • .. : . ", , " '. " : ). . -~ L -"""-. - MIdfmva RcsIcIeat'1 Mat .. '"k_to .. 41 COR V.1ues (!Jd,rIt1..N I'JOlII I)avid (itoc::lc"'s ktlet ICI city Ceunci1l1llJ9jl lofI<IIov.ol ,_IS' """"""" ODd cIos!,.. ro< lb. Sheppin. C .. ter -.,]ye ItO<lIld COd Ibca! I..- (I) Y-V _ C<HtYmi,,,.. "I,./all ""'ppi., .......... <Sol;' • ., m ... fie mojorily of elll dol", and wotkly oItoppi'J 1114 oervico "...so ""Chi. \be C_. wi!b • very _oS ""'"'"""-lr.rmift.a: ... "ter. Soe&l'b -owned shops. Ind • -davril-hom,-or ·smaI1~IDW1l· uisf>bad>ooil ___ . III odc!ition. 10 ..n1liDs .... .anu. .. typet or _ti",,,,,,, mOil cftea lIWltionod ~ • dnIe P4 ,ariel)< ""~ boc>bIor. md/or cotfo<hcuoe, family 011_ , iii'" one! _ially _ .." .... (~} I'IIyrTcaJ " __ ,, '" stnetJ. ,"""o,u rmJ hlhlilll" The upie<p ad oW •• ..,..,.., 0( oidowaIks ...., ~ loll in .. d ...,,.,d !be ... " .. is I loco! embonamnenl; ""' .. ill aIoo mud!. 1<10111 for imv-o-;., bolt. cclti-..rt aDd londoc:apio, --eopeciaI1y Ut 11-.. • ozy <>!Me .. inou!l!cicDcy of ..... (3) 1'MJIit: """""rmJlt!f<l7. M03I "'pd' ..... ~..., .. '""""" opeedins OIl Middlefiold Jt..oad Mlhaut _leuin, Jhroushpul (md. 1bas increUiq nff'K: oa lIMtby resident\Bl _~ A1 pr-.t, """"'ali ... and __ to .hops ..... _ choo~ .. and plllhs for p<desIrims 1M bioyclisto .... ilIdooipl>erllbt .. Clulclr .. and "';ors 111"" be obt. to wall< ..rol, ~ 1ft. C ...... area _ fiov of ..... (4) DewfopfnB " 87M'" wue '" """' .... it». Tho C ........ reuiI and c!.k vitaliI)' ""u1d I>oIh be.". ;teed b)I Ch. proviJioo or 19~ 4e4K:alc4 to pabfie latherina and commuftkation. Some ...... plc:s are OUIdDor .". IlU!, • 'pi ... and 11' .... willl -. aDd ~ and •• o"'Dlimily ~ ora lr!dIor con"""" room MIld JIliJl>! be oIwed wiIIt loco! .. { ... (I) p, , ... ~ combines VL"liC ..rely '-"';1\, stq.p;'J ccov .. i~co aDd phylicaJ Mtnc:tivcncu (2) '-I1IISk iD_ . desiro for ANI! ""ops, 10<01 OWD • ..ruP. lh. hirin& of locoI people, tI10ppiDs coaveoi ...... IOd .-. phyJicol _ willi • pealer ...... of OOIlllllIllli1y • ---' • November 1 $, 1 S9S AMelle Ashton 2747 Blyanl Street Palo Mo, CA 1>4306 OearAmette, " . '-) ,~~:". <. , ~-', .'..-- -.: . Cttyo~oAlto Offia, c!tr"City Mil "8'" I hilve received you< fax regardlng suggested steps in M"lCl'Iown 10 facilitate revitanzalion etro<ts" There were a ro<Jmber off1oogl1!iXovoking suggestions made by you that ( wanted 10 lake the cpportunily 10 COOV11enllJjX>lL In particular, (lhink I important Chat an of us in lI1is process understand \he various roles !hat each represented constituency plays in such elfo<ls as \hese, and where our oppo!1<Jf1 ilies a nd nm~ations for i1put may exist The con-.mitlee members for \he IJflO'lowr process have been chosen by eaen participating group. We a.ked \ha Residents' Associafion, \he commercia! property owners, and !he M"1O'lown tenants groups 10 provi<1e names of indhliduals inlerested in participa~ng in !he convnittee meetings. AI of Ihe individuals ·designated" 10 participate were p.-ovi<1ed by Iheir constituenI groups, and were not chosen directly by staff or any other inlerested party. For example, !he commercial Pfoperty owners d"KI not suggest residents, and !he tenants group did not suggest commercial :>wners who \hey len should participate. In some cases, more names were provi<1ed Ih an \he commillee process coold ae<:ommodale, and staff named members based on past partic~ation in M"ldlown efforts, lime ava~ab<lity, etc. In adc:frtlon 10 \ha cons~luenl groups, fle Chamber of Commerce Economic Vitality Task Force Chair will be participaling, a. will a number of Board, Commission and Council iaison members. last Thursday staff met with an of !he involved conSIJltants in \he M'KIlown process 10 discuss procedures, various roles !he consu~an!s wo<,1d play, meeting schedules, etc" Nancy Yeend, V1e group's facmlator, fe~ ilirnpo<!an! 10 spe~ ouI some of the fundamental B$$I.I!tlp!ionS undertyIng \he committee process" Since many of!hese assumptions \ouch upon)'CM and other residents' recommendations, we fett iI important IIlat they be vvi<1efy communicated, and have lherefore included these assumplions in Ihe infOfT11ational staff reporllo !he C~ Council (enclosed). They are as follows: For bo!h arcMec!uraI and lIaffic pu<poses, an slnuclures are aSSIJmed 10 be one anclfor two stories. Uses will be relaIT, office aNJ service \Jses which are ne;ghbolflood!communil'y oriented. AI plans have 10 be economica1l)l feasible. ie., the commercial property owners' incentive 10 make cl1anges muslbe presenl for a plan 10 be considered. ',.,", L ,.; ~ • . -' \, I'D, Box.lill."iIt P<tl'..:IAI\J-I,(A 9-tYll 4l:i 129,25n) 4i5. 3.2A.3631 F.n :: --:-------~--.-- Annette Ash!"" November IS, 1995 Page Two legal property boundaries IT1IJst be recognized. o No plans can reslJft in increased traffic in !he residenijal neighOOmood. " "~ .. 0.", -' . . . ..;-, AI b;;,kfll19 rehabtTrtafun scenarios wilf require full code upg<a:les, incIu<fmg seismic, electrical. fire, ele. The City wili pro.ide some mechanism for floor area ratio (FAR) !ransferabilily between properties. The City may ar.ow 1I1e Cily-<>wr.ed pa rl<ing 101: 10 be used as a pool of land lor change in use andfor circulalioo patterns, etc. in order 10 resolve parl<inglde\le1op­ menf issues M1111e center. The concentration o(!he subcQmmittee efforts wil be 00 !he <xxe area, with a tie-in 10 adjacent M'tdIown commerci"l areas. Tone cons!rainls must be recognized by aD involved parties. In!eNals between committee mee~ngs should not be more tha n wee weeks, in ORSer 10 keep the g<OUp focused. The firs! meefing is sched<Jled for Tuesday, November 28. '995. There are some areas noted in you< Tetter !hat merit adOrtional discussion, specificaltf !hose comments related 10 locally owned businesses, local hiring practiCes, and size of slore operations. WhIle we feel slrO'19ly !hoI one of !he major advan1ages of having neighbo<hood COOY11erclal centers is !he de faclo nafure o(!he businesses as Ioca IIy owned and operated, lhete are no regutafions governing ownership or hiring practices for ar.y busil1esses in Palo Mo, and we do no( anfieipate !hat !here will be in !he lime period cIuring which M'Kllown wil be considered for r.v~aTIzation or redevelopment. Moreover, I certainly would no! advocate any such reslriclions based on both legal considerations and undue matl<et place interference. I think hls!o<y and common sense teD us, howev.', thaI neighborhood commercial businesses have a high proportion of local owners and operators, and M'tdIown is no exception 10 these trends. The store size cap in !he neighborhood commercial ZOO"19 cflSlrict does no! fimit aB stores 10 20,000 square fee~ as yOU( Telle, impfJes, but it does require a use permit for g'ocery slores over 20,000 square feet in size. ThaI is no( an outright prohibition but a SL'11ple use permit requirement. presu.-.,ably 10 address other related issues, such as building scale, parldng requirements, ele. Unfortunately, this LISe permit provision has taken on a rife of • • Annette Ashton HOI/embed 5, 1995 Page Three , its oWn. wilh some in !he grocery community viewing it .s an ao.achrooistic zoning COI1Slrainl, while others in !he neighborhood view t as pro!ectJon against developmenl 0( "superstores," Neither is !he case, but staff has =!s!endy stated 10 !he C~y Counci1Iha! Ihe physlcaJ and size relationship of anchor tenants 10 satenije shops is fundarnenlallo !he eenfer's rev~rlZation efforts, and i is our expectation \hat !he Midtown process wi!! resu~ in one Of more s~e plans !hat u!timately balanee various inveslor and neigh/Jolflood scale issues, Finally, !he Midtown Committee process has been ",ailed 10 be highly interactive, Consequendy, "nailing down" certain parameters may be difficuft in !he very begimlng of Ills process, We also need 10 keep in mind lI1al whITe !he committee was crared 10 be a represen!ative sample of interests in Midtown. u!timatefJ lI1ere are many others who will prO'oIide input as !he proposal(s) proceed Ihrough lI1e public review process and final City Couoci adoption. 1 look forward 10 wDf1<i<lg with you 0<1 J,fJdlown! Sincerely, Ca~ Manager, Economic ReSOUfces Ptaming Enclosure cc June fleming