HomeMy WebLinkAbout0448.095TO,
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DATE:
SUBJECT:
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City of Palo Alto
City ~tanager's Report
HONOR.u!LE CITY COUNCIL
CITY MA!'l4GER
October Il. 1995
DEPARTMENT: Plumag lnd
Community E.viroament
CMR!448:9S
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MsociatiOIl of Bay Area Governments (ABA G) Proposed
Employment and Household Forecasts
RECOMMENDATIONS
This is an infonnational staff report transmitting ABAG employment and household
fore<:asts. This infOGDaOOn will be used in !he Comprebem;ive Plan Update process.
BACKGROUND
Every other year. ABAG issues • major update of forecasted socioeconomic <!ala,
including household and employment projections. The attached September 28, 1995
memorandum from Paul Passinger, ABAG's Research Director, contains projections for
!he Palo AItoIStanford area. These proje..--tions will be reviewed by the ABAG Board on
0c10ber 19. 1995.
POLICY IMlUCATIONS
ABAG's emPloyment and household forecasts are an impor1ant input into County (and
especiaIly Congestion Managetn<:nt Agency) and Joca! land use planning. The forecasts
are • reflection of both locaJ planning policies and macroeconomic analysi.. of Bay Area,
state and national groI>1h facIo!->. The implications of these forecasts are that Palo Alto,
including !he Stanford University campus, will experience, over the nenlS \0 20 years,
moderate honsehold growth and • slow recovery in empJoyment 10 the level of 1990.
Major increases in housing and empJoyment are DOt foreseen for both Joca! and
macroecooomic reasons..
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AB. .... G, woding with local jurisdlctions, periodically updates employment. housebold and
IX!!er socioeconomk forecasts, Major updat .. are published every <>Il,er year, with the next
publication due in early 1996 (Projections '96). Projections '% data ",;11 be reviewed by the
ABAG Beard on October 19,1995.
In past years, ABAG ~ have demonstrated • good umkrstan<fmg of local and
macroecoooml<: fac10fS and have thus been as accurate as any furecasts reviewed by City
staff. ABAG foreeasts are important data fur the Metropolitan Transportation Commis.<ioo's
(MTC) regionallravel fureeasting model State law requires that Congestion Management
Agency (CMA) and IocaItransportatioo models be ronsistent, at the County level with the
MfC mode: and thus consistent with ABAG data. Cit), staff wori<s closely with Santa Clara
County, CMA and ABAG staff in developing data and reviewing and rommenting on
preliminazy fureeasts.
ABAG staffs proposed hooseboId and employment rore<:asts fur Palo AIlo plus the Stanford
Campus area:
Households 28,973 29,216 29,826 30,386 30,866 31,356
Employment 94,129 9<l,00Q 91.200 91,900 94,700 94,100
Regarding the Household projections, ABAG is required by the Stale 10 incorporate the 1m
Federal <=SUS results. City and Santa Clara County staff(i.e, the Coonty Center fur lJ.-ban
AruIl)'sis) believe that the 1990 federal census household IOta!s fur Palo AholStanf<>rd are
about 2,000 units 100 high. This occurred because of inaccurate census furms generated
primarily ftom Stanford Campus residents. If the Stanford West housing proje<:ts are
approved and COO$tructed, the increase in housing units between 1995 and 2005 woold be
greater than the ABAG fOrecast. Because of the 199<l overcooot, staffhas not recommended
10 ABAG that the 2000, 2005, 2010 and 20 15 boosebold projections be increased. City staff
are wodting ,.ith the Santa C1ara County Center fur Urban Aoalysis and Stanford Uoiven;ity
st3ff1o resolve Ihe overcounl issue. Staff"'ill atfjust the household coont infOO:nation as part
of ... odt on the Comprebens.ive Plan and coo<amate will> ABAG staff reganfmg future
atfjustments 10 Iheir projections.
Regarding the employment projections, staff concur> wilh the ABAG projection t!Jat
employment, which decreased between 1m and 1995, will increase very slowly o,'erthe
next ten 10 twenty years. The reasoning behind this conclusion is outlined in 1110 attllChed
September IS, 1995 letter from City staff 10 Frank Lockreld. Director of the Santa Clara
County Center fur Urban Analysis. The fmal employmenl projections prepared by ABAG
CMJt;448:9S Page 2 of ..
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staff are in Atta<;hment B2 to the September 28, 1995 memo from ABAG staff to Cit)'
Planning 0itecI0rs, and cootains II'Jooc adjustments 10 Ibe preliminary projections attached
10 !he September 15 letter. The projections are based, in pan, OIl existing City land use
polic:res. City staff has net identified any Comprehensive Plan Advisory Comrnitt..-e
recommeOOations tbs1 would modI .. ,), the projections. In rniewing Attachment B2, •
significant part of the in""""", in employment between 19SO and 1990 relates 10
modifications in the unsus and other ",ays of determining Iota! employment ralber than an
actuaJ increase in rmployment.
AI.1JJlNATIVES
This report transmits infonnatioo. developed by ABAG. If the city wishes 10 cballenge the
projectioru;, research could be conducted 10 WSI ABAG's work.
FISCAL IMPACT
To the extent !hat increased employment is regarded as baving fiscal po6idves (e.g., more
sales laX, greater property renovation) and negatives (e.,., increased infrasIrocture costs),
the relatively sable employment levels may h2ve some primaJily indu'ect fiscal impacts:
IDcreased bousing generates increased revenues (e.g., property laX, sales tax, property
transfer tax and utility users tax) and increased municipal service costs that may or =y
rot offset the increased revenues. POIentiaI costs associated with the Stanford West
boosing will be analyzed during review of the project.
ENYIRONMENTAJ( AssFMMfNT
Al~AG·. household and employment projections will be incc<ponted into the
Comprehensive Plan Update Em and other relevant environmental documents. ABAG's
preparation of socioeconomi<: projO\.'tX>ns is not subject 10 lbe California Environmental
QuaJityAct.
STEps FQJU1WING APPROVAL
Stafhiill use the ABAG projections as appropriate in City planning work and COIltinue 10
work with ABAG, the County Center for Urban Analysis and !he County COIlgestion
Management Ageocy in monitoring and refining the projectioas.
ATIACHMENTS
9128/95 Memo from Paul Fassinger. ABAG staff
9!J Sl95 Letter 10 Frank Lockfeld, "ill! attachments
Pagd of 4
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CC: Planning Commissioo
Comprehensive PIau Advisory Committee
Paul Fassinger. ABAG
Frank Lock1eld, Contcr for Ulban Analysis
Michael Evanhoe, Santa CIani County Transpor.atioo Agency
Chamber ofComm=
Citizens for Affirmative Planning (Enuly Renzel)
Stacl"e<d University (Andy Cae, D&vld Neuman)
Stanford W.anagemenl Company (Curtis Feeny)
_ PP.E.PARED BY: Kenneth R. Schreiber, DirecIor
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DEPARTMENT HFADRE\1EW: ;f&ou:zLtf.Liu4;.,
. KENNETH R. SCHREIBER
Directcc of Planning and
Community Envirorunen1
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ASSOCIATION OF BA" AREA GOVER/'o:ME/'o:TS
To: City PbmninS ou..ctors in Santa Clan County
from: Paul Fassin&<r, Research Directoc
Date: September 2i, 1 m
Re: a.ans .. 10 Draft Projections 96
W. bave1Dlllk subs1antial cbang.,10 the Proj«tioos '96 nmnben for Sanu Clara
County. These cIwlges wve made ill response to comments b) individual cities, and a
mot. eemprebcnsive ... of comments we ~ved from the Santa Clara TJlIllSjXl<".ation
"Ceney. TypicaIly,1he commeuts we receive em",e'" city le ... 1 projections for
households, popaIatioa, or employment. However, the Tmnsportatioo Ageocy also made
substantial comments concerning the aD.oc.aticn 0{ Cens'.1S tracts ~'een c.ities+
W. make our f=oasts 81 the =sus IracI level and then aggregate 10 lhe
subregional study area or city splJere of inlIuenc. leveL In so:ne cases, census Inlets
cross city boundaries and IS • result. 1he numbeD fur • particular census tract must be
split betw_ cities. The Transportaticn Agency has CKplained its melhod and ,.~ believe
that its aDOC8!ioDs are more appropr'.ate fur !he Iracls it has identified. Tbe",fore, ..... !lavc
clIanged !he allocation of some split census 1ractS 10 particular cities.
We balie attached two set> oftal>les: (Attachments AI and A2) Iable. sh<;"ing
changes for city Iev<l comments; and (Attachments BI and B2) t.bI .. shol>iing the lOla!
of cily level comments and changes 10 1he allOCBlion of splil censc.s tracts. The second
se-.s oftabl .. Ieflect !he fmal assignment of housebol<ls, populatioo and employment to
individual cities.
W. would like 10 !hank all of you fur !he substantial help you have provided in refining
0<11' forecasts. If you have any questions about tht: change, that we have made, please
coolaCl me aI (5 I()} 464·7928.
ce: Michael EV8IIboe, Dir<cIor CMP, SCTA
Frank Locl:fcld, eUA
III 001
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CAMPBEU.-
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GIlROY-
t.OS.·.LTOS-
lOS ALTOS HlLLS-
lOSG"TOS-
Jo.IIU'lT...s-
MONTE SERENO""
MORGAN HILL -
MOl!NTACi VIEW""
PALO ALTO-
SAHJOSE~
SANTA ClARA-
SAP .... TOGA-
SUNNYVALE-
RBMlNDER
SANTA CLARA
DRAFT PROJECTIONS 96
Changes to Growth Forecasts
14,D\3 ~1!.D30 \6,260 16,920
IS,ne 17,992 17,840 n,5611
8;46 10,743 11,160 n,15O
10,5311 11,067 '1,.'0 11,450
2,790 2.7" 2,820 ',BOO
11,802 12.475 12,840 11,9110
lU7S 14.172 1-6,G80 17,130
1,423 1,303 1.320 1,330
6,591 1,230 10,620 11.280
21,9SO 30,564 31,1~ 32.120
24,983 28.917 20,180 29,m
231,425 264,919 219,110 200,900
34,21i 36,545 37,ll9O 38.580
1,547 lD,_ 10,64D 10,710
43,7« 48,531 SO,4OO 52,680
4,02' 4,951 5,150 5.400
UI,5iS 521.1S1 53t,52C1 564.'1'
'CfTY '"CITY SPl£RE OF INFlUENCe -"URS6.N SERVICE AREA
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17,540 17,940 n,lI2O •
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18,950 19,130 11,340
lS,I8() 17,400 1'._
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11,500 B,Sse 11,580
2,_ 3.000 !,O4O
n,_ 13.110 13.290 >-..
11,920 18.180 18,_ ,.
" 1,3<10 1,380 1.360
12,_ 14.3110 15,970
33,180 34,020 34._
30,330 30.110 31,300
301.850 320,910 329.4l1li
41.200 43,730 45,1120
10,940 11,870 l1,fl'
55,030 5e,780 59,110
S,S?D 5,740 S.aso-~
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Changes to Reflect City Specific Comments
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CMFSal-20,_ 2~,619 11,000 U,500 •
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CUPERTINO"' a7,239 17,992 35,900 :11,700 ~1,800 ~3,900 45,400 • GIlROY"" ',163 18,159 17.500 20.100 24,700 29,_ 32,aoo
lOS"UOS-',605 lD,493 10,100 16,335 10,500 10,400 10,800
lOSAl.TOS Hl.LS-2,11:\8 2,281 2,_ 2,500 2,600 2 .. 700 2,700
t.OS~TOS-IUD!! 16,809 16,000 11,400 18,100 IS,_ 19,800 .... .. >-" r.am ,o.s-' 16,g59 as,753 :OS,aoo 42.800 48.aoo 53,_ ~300
MONTE SERENO"' ~68 717 500 800 500 800 600
MOIIGAH HIlL -5,572 9,455 9,400 H,OOO 13,600 18,800 20.100
MCX.ffi'AiN V1EW"" 59.279 61,640 60,100 83,700 87,100 11.200 74.100
PAlO AI. TO"" 73,757 94.161 90,000 111.200 91,900 904,700 Sl4.100
SAN.IOSE-231,131 ~15,9&l 314.600 ~3,300 371,&00 ~92,400 409,801)
SANTA QJ.,RA-99,901 102.700 99,900 106,500 112,_ 115._ 12l,aoo
SARATOGA-5,711 6,751 6,600 a,aoo 8,600 7,000 7.200
S\JNNYV.t-.LE-116.2Sl 111),522 1.02.800 106,200 l1G,_ 117,000 119,600
REWJNOER 3,468 3,654 2,900 3,100 2,900 3,000 3,000
SI'JfiA a.AIIA 7t!,9U IU.041 121,100 192,&35 m,HII '.*,100 1 .. M3.201
"CITY -aTY SPtERE OF H'LUENCE -uRBAN SERVICE AReA -'''OTHER SUIlREGIONAL AREA
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.' • , • DRAFT PROJECTIONS 96
Revisions to 1990 Base PLUS Revisions to the Growth Forecasts
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" • • (:AMP9ELld I',Oll \6,509 16,1~ n~''99 la.l19 18,519 18,599
• .. CUPERTINO'" 15,111 17.992 II,M6 19,066 1',450 19,8311 19,848
e • • .. GII.ROY"" 8,245 I~,165 1',182 13,172 15,202 17,422 19,962
lOS,l.l.TOS" 10,5J8 -';0,982 II ,:lOS n,MS l1,~!lS 11,445 11.475
lOS AI. roo HlllS-2.190 2,£62 2,101 2,111 2,B4' 2,BlI 2.821
lose.nos-11,602 12,883 '3.228 13.358 13,4611 U,598 13,1"
M'U'lTAS-11,315 H,IM 16,009 11,'" >-., 1"7,909 la,us lU69
>-" MONTE SERENO"" 1,421 1,338 -:,353 1.363 1,373 1,393 U93
MORGAN HrU. H 8,597 9,880 10.610 11.9:10 13,33Cl 15,030 15,820
MCUlTAIII VIEW-27._ 3D,4S!. 31,~1 12,'11 33,951 33,911 M.511
PALO AUO"" 24,913 28,9ll "',216 29,126 30,3811 3D,eee 31.35e
SAHJOSE-211,425 2&3,335 274.586 289,318 306,268 319,326 127.1118
smTAClAAA-34,279 36,340 36,885 18,4~ 40,995 43.525 45.&15
-SARATOGA-g,SO 10,346 19,540 10,670 10.MO 10,979 , 1,.1)10 ::r:,.
~AlE" 43,144 4a.e38 50.501 52,181 55.131 58.881 59,211
REWJNOeR 4,018 4.843 5,052 5,292 5,462 5.&32 5.142
SANTA CLAl!A 4511,5" 520,flO 53',520 561.111 1!IS.no '11.198 "',211
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'CITY ""CITY SPHEI'E Of N'lUENCe -.JRI!AN SERVW::E AREA --onER SU8REGIONAlI>miA
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• NoI" that ItIe Center fO( l...IfWn An<if)'SiS ronJeSf-s !he household' (;eRSl,IS cou,.. ror Pafo Ano. CUA esllmafes iIrle cenSus counl is
abOut 2 ... 000 I'touselw'ds'oo hig1t ABAG [leeds 10 adhere 10 Ole offICial Cf':nsus counls for !tie coUn1y. r
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DRAFT PROJECTIONS 96
Changes to Reflect City level Comments and Changed to Tract Allocations
CAMPBELL-20,390 2<1.412 22,800 24,~ 2(,400 25,000 25._
CUPERTlNO"" 37,239 17.992 35.800 38 ,BOO 41.700 43,800 45.400
GflROy-_.163 17.737 11,100 20,300 24,300 29,200 31.900
LOSAl.TOS-•• 505 9,94. 1.500 ,,"00 lQ.OOO 9.900 10.000
lOS AI. TOS HIllS"" Z,036 2,342 2.500 2.600 2.700 2.800 Z,_
lOS GATOS· 13,309 17,063 16.300 17.600 18,400 19.200 UI.!90
UilPITAS"" 16,05. 35,;?SQ 33,900 41,100 41>,800 51.1IOQ 52.800
MONTE seREOO-468 Tn 500 600 500 800 800
MORGAN HIll-5.512 1D~6ge 10,700 14,300 15,000 20,000 21.900
IoI(lIJITAIN VIEW"" 59,219 61,219 59.800 63,300 68.700 10.600 73,800
PAlO AlTO" 73,757 94,129 90,000 91,2OD 11,900 94.700 ",'00
SAHJQSE-231,131 313._ 312,000 340.100 369,200 389,_ 407,2CO
SANTA ct..ARA .. 119,901 102.941 100,100 108.100 11Z.100 1\8.100 123.500
SARATOGA-5.711 6,751 1,600 6._ 6,600 7,000 7,2CO
SVNNYVAlE-116,253 115,_ 107.600 111,~OO 115,300 121,800 12(,400
RE.lllMiDEF;l 3.468 2.!i'!4 2,2OD 2,300 2,200 2,200 Z.3OO
SANTA ct.ARA 1I2.'2Z 152,"1 '21.400 192,7D1 MI."" i~GO(.1OC 1.043'-
"CITY ~TY $PHERE OF INFLUENCE -u<BAN SER"JICE AREA --Qn£R SUBREGIONAl ~
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September IS, 1995
Mr. Frank Locl;:feld. Direc\Of
Santa Clara Coun~' Center for Urban Analysis
'0 West Hedding Strecl, J 1m Floor
San Jose, CA 95 J 10
Dear Frank:
This letter is an effort (0 explain our conclusion that it is reasonable that Palo
Aho', employment (i.e_ employmenl within the City and on the uniocoq><>rated
Stanford campus) could be lower in 2000 and 20 I 0 than ;n 1990. The Jetter
101]0"" up on the re<erniener (attached) you prepared for Mike Evanhoe Io,.,nd
'" Pau! Fassinger at ABAG regarding Preliminary Projections '96. The letter notes
!hal, -We believe the job estimates for 20lCl are low regarding CampberL
Cupertino. Mountain y..,,,. Palo Alto and San Jose. The Cam~en and Palo Alto
20 I 0 job estimates are !he same and lower. respectively, as their 1990 levels. In
neither case is this a reasonable assumption, .It.~ougb Palo Aho believes your
~s 10 be appropriate. The Mountain YIeW and San Jose increments of job
gro\Vth from 1990 t<> 2010 are m<>ch lower t.'1.n are reason.ble given gro ... th that
has already ocC".J1Ted and is likely to continue."
The numbers that ABAG pro\ ided in the Preliminary Projections '96 report h.,e
employ"",nl in Palo Alto and the Stanford campus at 94,! 61 in 1990.90.500 in
200(), and 93.300 in 201 CO. It is estimated thal el11jlloyment has dropped to .bout
90,000.
A number of inter-related fac>ors have led me '" agree with ABAG staffth.t hiD
.Aho's employment. incluatng the unincoq>Orated Stanford Unlverstty campus,
might!lOl return 10 the 1990 1e"eJ feu signifkant period oftirne.
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Mr, Frank Lockfeld
September 15, 1995
Pagel
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• From I variety of sources, it seems clear thaI Palo Alto's employment b.,
droppe<J DOtic<:ably since I m. These sources include discussions with
Stanford Research park employers, information 0" campus and Medical
Center employment provided b)' Sta:uord, and our monitoring oflraftk
volumes at t.ey Palo Alto intersections, It is especial1y interesting that
afternoon peak three-boor traIT..: is lower in 1994 than in 1 m at five of
devon key employment-impa<:ted intersections, with four oftlt. five baving
/ower peak traffic in 19941l'.an ;:t 198~, Two omer intersections showed
only .. very sli!Jhl inere ... from 19&5 to 1994.
• Pal<> Alto, as ",im any other area, has a commute shed. As with lOOSt arellS,
• blgh percentage of Palo Mo employees live within. 25-to 3O-minute.
one·",ay commute and relatively small pertent.ges of employees willli"e
more than 45 minutes from the;'-jobs (see attacbed Stanford Research Park
Commute Study). Paio Alto's commute sbed expanded in to'>e late
197Os1ear!y 1981ls with the opening Qf the new and greattl capacky
Durnbarton Bridge. Sinee commute time. ~pecian}' beyond 25 \() 3iJ
minutes, is a critical raclor for m<lSt employees, Palo Alto's commute .hed
isn't iikely to ex:pand, except for • possible sman chan ge relate610 the 1994
opening of High .... Y 85.
• Within Palo Alto's prim;uy comIT.ut. shed (Le. south San Mateo Coun/y
and northern Santa Clara C oun!!o). residential construction :>ctlv;!:, is
projected 10 continue at the Jow and very-law rates \Ve bave experienced in
the 19&05. Alameda Coonty Ooesn't~r mu(b hope for incre",es ro the
Palo Alto labor supply. in large part because !be Dumbanon commute is
dlfficult and there is ve~ Iinle capacitY 10 gel more workers from A!amed;;
County 10 Palo-Alto.
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Mr. Frank LocHeld
September IS, 1995
Page 3
• There -wears to be general agreement that average wockers pe' household
in Palo Aho and Palo Alto's commute shed has peaked and probal>ly "ill
drop slightly in the next decades.
• Crues within Palo Alto's corronute shed. and especiaUy Mountain Y>e'" and
East Bay cities. cootinue to add non-residential floor area. Thus there wHl
he more cmploymelll opportunities lOr wockers living in Palo Alto's
commute sheds which may especially impact Lie ,,'ock Io<:ati<>o dedsions
of people living in the outer portions of the commute shed (i.e.,
opportunities lOr a 10-15-2{) mLoute commute rather than 2 30-40 minute
commute). Decreasing longer distance and time commutes would he
consistent with ABAG and MTC commute pattern projections for the Bay
Area in 2000 and 20 I O.
• Palo Alto's employment areas are essentially fuDy developed. WMe there
are some opportunities lOr expansion. it is unlikely that Palo Alto's oon
reskiential fJoor area will increase by any subs1....2.~ia! percentage.
• "''bile ""f ban~' experieoced and will continue to ba\'e some prh ate
redevelopment of existing non-residential sites, the trend has been for some
of the larger new uses to generally have lower employment densities tban
older uses. This is especiafiy true in the Stanford Research Park. where new
biotech uses are the major new use trend, and these uses are having"" e
employee lOr 400. 500 0< more square fen
• A notable drop in employment has occurred at the Stanford Memoa! Center.
and health care employment trends would seem \0 mean mainten:m<:< "f
current \rends 0< even ~.lf'.her drops in employment rather than increases.
In summary. Palo Alto', employment has dropped; we will experience \'e') limited
increases in non-resktentiaI floor area~ new uses coming into Palo Aha tend \0 hil\~
lower employment densities; the labor sUPl'ly in Palo Alto's commute shed "ill
.experience smOot! increases during. the next deca.des~ and competing employment
Mt. Frank LocHdd
$¢plelltbe!' IS, 19f<5
Page 4
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opportunities will L'lCreOSe b the workers living within a reasonable commtrle
from Palo Aho. Ba:;.-d on this tOOll>inati<:tl of faclOrS and ,the drop t~ employmem
that bas occurred between 1990 znd 1995, I find it reasooable 10 conclude thill Palo
A1,,,'s employment wm remain relatively .tahle over Ille 0.>:1 IS )'ears. Thus,
v:,eJ) the drop t."at has ",,<urred, we might Wly weO h.ve less employment 1n
2()()(} and 20 I 0 Ihen we had in 1990,
lCyoo wish 10 discuss this, please call me (41 >1319-23S4~
Sincerely_
l<£NNETI1 It SCHREIBER
DireclOr of PtanrciM and
Community EnVirOnment
KRS:jm
i;){5; H,g'1uI~!>t ... p<I
Anachments
ce: Mike hanh""
Paul f",singer. ABAG
Gill)' Binger, ASAG
Nancy Lytk
Jim Gilliland
Marvin Overway
. FA 1ronsporlOriof}.geocy
~c.....~ .... t.J-W.~-~ ,
Paul Fassinger, Resean:h Di=1Oc
Association G! say Area Governments
P.O. 8<>. 2050 .
Oaklond" CA 94604·2050
Dear Paul:
" + .:" •
s.,p<ember J, J m
Thank you for the oppu.-tunity 10 comment On Preliminary Projections '96.
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The comments below are summarized from the CM? Technical Advisor} Committe< I..a.~d {Joe
SubCommittee"s review of the Prcr:uninary data. Previous estimates for 20 1 D~ dev~loped from
Projections 92 and Projections 94, "'ere compar.d ",ith the Prelimin!lI)' P' 96 projections. Cily
estimates for 20 1 S have DO( been developed, hewev .. the (o"..ments regarding 20 1 0 should be
lntt:tpreled .. applying 10 the 2() 15 year as wen.
We DOle that projected countywide employment has decreased by "I'prow.atcly 35,000 from P'
94 estimates for 2()10, ""d that households, intctprCled as hoI;s1~ ucits, has dropped by mon:
than 10 .. 000. The boUsing unit decrease is consistent ",im the contInued low level of r~sidt!ntia1
construction. And we respect your estimates of coUD!J"'ide employm,ru lever of approximately
1,005,000 m2()lO.
w. believe the job estimates for 20 I 0 are low regarding Carupbe1l, Cupertino, Moun""" \-"''''.
Palo Alto, and San Jose. The Compben and Palo Alto 20 I 0 pb estimales are the sam<: ~
lower, respectively, IS their J 990 levels. In neither case is this I reaso"~~r~p<ig~
. altllougl! Palo Alto beli.Yell yoUI<,~tes 10 be 2ppropdat.",-The Mountain V 1<'" an~ San Jose
inc:mnents of jOb groWili TromT990 Ia 2010 are much 10"", than are reasonable given gTO,,1ll
dial bas a1Deady occurred and is likely 10 continue.
w. believe the 2010 estimates ofhetbjobs and households for Gilroy .. 0100 high. We do no<
believe that sooth cOUnly willexpciencc Ibe level ofbusiness sew", .. growth th'" ddves gI",,,,1ll
in north county. Th. hoUS(h.old estimate for Morgan Hill is 100 hiSh, The estim.t.s for bolb
Morgan Hill ~ Gilroy require COnstru<:tiOD levels that .. ocld txtcod annual Emits imposed by
bolb c,ties. WhIle Gilroy's limit goes to 2003. Morgan Hill'slimi'2ocs to 2()lO.
-"_. ~,';::--. -, ---"""----" "-~.--~--:----<---. ---;--"""",-
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Hooscbold ~ are too 10.,. in San los< and too high in S'Wlyvale. The San So,. estimate
oOl4K bousebolds is 15K lower Illan p' 941<vets, which wocld mean IlW the P' 9£ to P' 9~
decrease in San los< housing starts is greater than the cO'.Jll!y"~ide declme. The San So", G<cline
does not appear reasonable. The p' 96 esrimale fo< Sunnyvale bousing units is 3K higber tllan
the p' 94 cstmwe. W. an. DOl lWOI1: of lI!1J circumstance that would kad '" such. large
increaSe, especially with • lowered estimate of countywide housing starts.
Some of the discrepancies between ABAO', city estimates and CMP d!)' estimates may be due
10 percentage allocations at cities within tracts in the correspan~ence tabk. Atta<;hed are a series
of recl)~ modifications to ~ tract &!iDeations. The C~fP allocations to cities are ba.s.ed
on zone a1locatioos, wbere ZODes are subdivisions of tracts. Your tract allocations have
difficulties with employment estimates whore the tract includes several cities. The most
.~ tract is !'046.98, which includes Milpitas, So., los< and Sunnyvale. Tracts that split
Moon!ain V>cw and Palo Alto, SunnY''lIIe and'o< Santa Oara and Cupertino, and Sa, Sose v.i-.h
l1eighboring Campben and Sanla Clar.! are alsc prob'ems.
"
A review of the number of employed resid<nts, i.e. worl<ers. per household over tlle projectio!:
period show; curious patterns. For example, 20!0 is o low poIne 1507, between 2005 and 2015.
where the W<>rl<enIbh ON 1.535 and 1.530 respectivel). Worker per bousehold "'"OS are 10",.,
than Ihey ~ in"i990 .. when it was 1562. The worker per bOllSCbold estimates in 2010 are
lower than they were in 1990 exc.pt for Cupenino, Gilroy,L05 AII<;<, L05 Altos Hills. Monte
Sereno and RJ:maindes. San Jose, for e=pr", which had 1.61 .. orkers per ba=~old in 199:'
declines 10 1.53 in 2010 and rises 10 only I.S{; in 2O!5. The Ie""'ns for til ... changes arc no<
apparent allbis~. lov.'er employed resident estimates df,,, topics Sllch as job-worker ",60s
and !he estimate ofJaboc 10 be imported from outside the count} '" fin Santa 0= CoUnly jok.
The 2010 year appears different than~thc.r2005 and 201S .. itll respect 10 lIIe differ"""es
betweea job growth and srowth in employed r.sicknts. from 1990 10 2005, for eX3mple. joh
srowby about 101,500..tWe employed resicknts increase by ~6.000; this is. difference of only
about 5,000. However, from 200S 10 20J 0 jobs increase by alm~ 58,000 ""rule employed
residents increase less than 20,000; the difference new increas<S by 38,000. The 20 I 0 ""d 20i 5
proje<:tion period bas. job increase onl,. .belll 5400 greater lh3n the increase in resident
workers. 11 may be appropriate ~ fe"iew 'L'lC5e osci1Iations in fJ.!'tber derail. at leas: to help 0 ur
undemanding of these changes.
For your infonnalion, Ibe fable below reports the CMF Adjusted P' 94 esti""tes of jobs .oc
household for 2010 as compared \0 Prelimin"" P' %.
2
" .
@ 2011 ®
~ .... c:
P'9.( ; P'o.!
lobo . b. rh
26411 -2 M
~ 44898
26321 + 3701 O.
lOW l360 ~
EM. 2430 069 3100
r"" c IofM 19:n: II 18900 113210
~ ... . S12i' 52400 11&160
=='"S; .3: !no
non Is.! 1+
74504 . 341>:
~ ·3()81
·3.4])0
n 11500<: ;43130
10~ ?Q()() ~. 115295 IIQCOO
2295 16052 ~ !TOTAIS 6:>9545 .9G
jobs
+
Thank you for !he opportunity 10 cortUmnt on Preliminary Projections '96. As ~ou know. we are
in the process 0( improving: the countywide land use data'b~ ~ Inc transyor~r;oll zone Ie. cot
We look forv.-ard 10 <he opportunity 10 share: existing ~d future avallabr. fund 1.!.'< "itll AB. ... G 10
assist and improve the Projections process.---
.Michael P. EV:lMoe. Director
Congestiuo Mar.agemenl Pmgr.lrn
-,·r
"-
"c~~4~ ~~~t1~C 'tt1-tr~ Allcc~tt~ns e
<:en&o' Pof1;.l_t.i,cll ~c~t
~-~t7 l,ga tUO U90 :Ollt
504E01 IN 99 to " ,.
v
'OC6al rA I I 21 .,
~")l >U • e 1 ,
"'198 SJ 100 100 J 1
50Ini 50 • ~ J( 90
_ 50noo KV u " JS 95
501'00 sa 11 31 S 5
SOS~l se " )Q " " 505.201 $!I I " 1< If
SOS~ll' $C SO 50 ;0 ~Q
505203 .", 50 50 50 5.
5058<;0 &J lOO 100 90 t.
"58~ $C 0 • ,. 10
SOS90a s .. 5 5 '0 5
5OS900 SO 95 " 10 95
Si1h02 CA '0 CG '0 40
50460l s.1 •• 60 ,. 60
5.650l "" 30 30 30 30
S¢i50! $J 10 '0 '. 10
SOU01 0-11 12 1> U
5Oi'Ol SJ .. ea It 88
50"0.1 CA " .. ,. 26 SO," 3 SJ ,. H " " SOUO( Cl< 12 12 20 2'
5QUc' SJ S{ I( ao 80
SO"O' S>-• • I •
50660. CA 15 15 1> 15 50".5 SJ 8S 15 as tS
506606 CA !lO •• .0 •• 50660' • J l. , . 10 10
50(70] CA 50 '0 • • SOO103 &J so so .. ..
50'900 u; IS IS '5 .,
saUoe SJ 15 15 5 5
bQ12G2 loG " se 1 •• 100
507102 lOS • , • •
5C12n u 11 10 2, 2.
50720S LG to ~~ t. 10
50120' !WI • • • • 50720' lIS " 9& Ii ,£
& @
~ tlod1t'i.cal;1.Qns to Citr-rZ';.ct ~QC4t.1ctl~
e...... Popul.aUon """'01'Z1'0'>~ ~.". .cit,. 1$10 :Ol~ lUD 2010
IU100 S>1 1" 100 10. 100
5l2'-2,. -loa 100 100 lOO
sn,ol ~ II 15 11 ~e nHOO ... U " S, 5, $124~ -5' S4 " %<
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CPAC Briefing Report
STANFORD RESEARCH PARK
EMPLOYEE RESIDENTIAL
LOCATION AND COMMUTE
PATTERN ANALYSIS
FfN additional i1iformatio. about "" COnIenll of this papa.
pletJu conlact the following lead author:
K.nnn~ Schrei?>er. Director of Planning and Co".".,.,ury EnvironJr""'1
329-2354
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"' ,;;'; '~ '''':;' .:f ~. '-; ", .. ,<
STANfORO RESEARCH PARK t~LOYEE RESIDENTIAL
LOCATION AND COMMUTE PATTERN ANAlVSIS
The f.llo';ng .n.lysls comp.re. 1962 and 1991 surveys of St.nford Research
P.rk employees. Bot~ ,"rveJ' coot.ined dati from .~proxfm.tel, 2S percent of
the P.rt', ""ployees (2,SOC of approxim.tel, IO,Soo f. 1962 and 7,422 of
.pprDxi~.t.ll 23,000 i. 1991). Tbe 1991 employe. ,urvey foe.sed on the four
P,rk employers with 1,000 Dr more employees i. the Park. The 1962 survey wa;
from I broader .. ployer ba,e. The extent t. which the 1991 res,lts wODld be
differeot if lOst Dr .11 Park employers were included Is not directl, known.
However. comparjs~n ~f )ournel-to-wDr~ data from the 1991 survey ~th Santa
Clara and San Mateo Count} 1990 federal census data iDdicites reasonable
compatibility.
The analys~5 iocludes bac\ground iBformatfon on t~e data sources ar~ analysis
Qf employee residential locations. means of travel to and from w~rk, and
trivel tfme. The inalysis also contains a conclusfons and implementation
sectl0i'l4
fortlons of the 1962 survey and resldentla' location by city and county for
the 1991 survey responde~ts are ittac~ed.
Special t~anks are extended to ColleeR ",Carthy and Jerry Ruddy of tne Santa
(lara Count} tommuter Net~ork for their ~11ingness tD generate and S~ire
~apped and tabulated data from tne 1991 survey.
Background
I. 1962, the Stanford rnaustrlal P.rk had approximate1, IQ,SOO employees.
Twenty-two park fi~ss representing approximatel} 9,500 employees,
particfpated 11 I transportation survey~ Z,.gg employees submitted completed
questionnaires. The survey ~ork was ~Do~f~ated by Jack Beckett. then
PreSident Qf Palo Alto Engineering Company. The ~ort was undertike~ with t~e
u5lstafl(;.e Clf Stanford Un.iversity's (,,,i1 En'9'lneer'iog Oepartme.fl,t, Yith. the
5urvey resalts tabulited by ciYil engineering student, Brad inman. T~e 1962
survey report is attached.
I. 1990 t (i.lifof,h. voters ip~rGved traT'ospo.rtaHoo-related ~'DpDsitions tfla\
included the requlremect for ~ount1 Congestion "anagement Ager.cles (CHAs). I.
Santa Clara (ountJ. tne local CMA emerged from t~~ Golden Triangle Task force,
~ ~ulti-jurisdictjDn transpDrtatio~ and land use oriented ,lanning effort.
Tbe l~s\ force bad devel~ped a model tranSpDrtat,on demand management
crdf~ance that was adopted by five cities and Santa Clari County_ To
facilitate implementation ~f the ordinance, the Task force established, funded
and staffed the Santa Clara Countl Commuter Net~ork (eN). I. 1990, the eN
became a •• leme.t of the County (MA. The ~or' of the CN included working wit~
Jarge employers oc their transportatfon needs, i~cludin9 admiaistration of an
employer survey. II 1991, transportatfon survey resu1ts were available ror
7,422 of the approxim.t,l, 23,000 employees located f. tne Stanford Researc~
Park. The surveyed em~'oyees ~rk for one ~f the four companies with more
,~-. " ",
." f
~/, ... : -:;~~.
i
tha" 1,000 employees ;ft the P.estlrch P~rk (H@lli1ett-h.d .. ard, S},ntex t Yuh:!".,
Vatkl.s-Johnso,'.
Neither the 1961 nor the 1991 sur,ey res.lted ; •• random .ample cross .ectlon
of the Park's t.t., employment. I, 1961. 19 of 22 fino. i. the Park
partfctpated, but responses rro~ the ffrm~ as I percent of thefT employment
.aTled (onslderobl,. Tbe 1991 survey, by Its lloitatlo. to firms ~ith over
],000 employees, does nQt reprtsent newer firms fl the Park, and perhaps
contl.1Rs employees with lo'lge'T aver.age 'IIort. tern.rrt. The 1991 survey was a1so
not a rlndo. sample survey of t~e four partlcipat{~g fi~s. E~en .;th these
constTiir.ts, analysis of t~e survey res~lts yields i~formation that is
consistent ~it" Fr~ftssional research reparted in ,iannfng and other
professlonal publications. Key <onclus¥ons lcclude~
The .ast •• jorit, of employees live withi' 15 mIles of t~e place of
wort;
-A very small per(entage of emplo~ees live fart~er than 30 miles from
t~elr work slte;
Average one·~aJ commute times are nat sigclficantil longer 11 l~~l than
11 1962; ind
The number cf employees who commute i. single-occupant automobiles ~as
increased over the past decades.
EmPlQyee's Residential locatioD
Tbe 1961 survey idectified I ·regional area-extending on t~e PeniAsul, from
t~e tit1 .f San <arlos thro"gh the (it, of San Jose. 2,320 (92.8%) of the
Z.499 employees responding to the surve~ lived ~t.il this area. f~r these
21 320 employees. the iT residential locations vere identified is:
North of Pal. Alt.
{Le., lIe.l~ Park thro"gh San Carlos}
llenl. hrt 6.~";
Redwood (ity 6.0lI
Pal. Alto
South of P.l. Alto
(i.e.r ~unt'iR View
thTOug~ Sa. Jose}
Hi •• lie •• Los Altos
SunnY'Jile • (:upertino
Santa t\ ara
los Gatos I Saratog.
San Jose
21. 0lI
14.8%
1.2'1'0
9.0lI
4.5%
20.8%*
20.9%:1-
56.5\*
t for an Une)pl1ined reason. the totals i~ th~ 1962 study
equal 98.2% rather than 100%.
2
"'.
-The residential location identified by the 1,422 respondents t. 1991 .ur,eys
Ir. identified by city '0 Attachment I. By county, the re.ult., including all
cit'.' with 100 or .or. eoploy ••• , i.clud.:
A 1 allied. Cou n ty
fremnot 380
Contra Cost. County
I!ari~ Count!
Rapa tounty
Sin franc Ise.
San Kate. County
1Ie,1. Park 134
Redwood Cit! 294
San Carlos lOS
San Milteo 132
Santa Clar. County
Clllpbell 105
Cupertino l.S
los Altos 302
IIi l,1lt,s lOS
lito. riow n9
Pal. Alta 633
San ,Jos. 1,3\5
Santa (lin 303
Sunnyvale JS3
So lin. C .un ty
Sonoma County
OUtside of the Bay Area
Total
134
40
5
a
ZIO
1,363
4,898
1
S
1M
7,422
3
(Z_SS)
(I8.U)
{66.O%J-
{U~}
'.'
•
An offort t. ~omp.re the two ,.rveJ' ,sfng the geogr.p~ic.l breokdowns f. the
1962 survey yfelds the following:
• ~tslde of t~e ·Tegional ire,-
(I .•.• San Carlos through San Jose) 1.2\
(II! of 2,499)
24.5\
(I,B21 of 1,422)
• Otstribut;oQ af e~loyees lfvlng ;~ the 1951 ·regfonal irea-of San
Carl.s through San Jose:
lill 1m
• "orth or f.l. Alto 20.8lI." 13.11
(Le:, llenl. Port thrQug~
Sa. Carlos)
• Pol. Alto 20.91;" 11.11
• So"t~ of fol. Alt. SE.5'· 7.s~8%'"
[i.e., Mountlia 'few
through San Jose}
• As noted prev}ously. the 1962 percentages total iB.2X rat~er t~aD 100%.
** InclQ~es C~~bel1 and MiT,itiS fl 1991; dDes not ioclude San ~artlRs Morgan
8111, and Gilroy.
• Df.tribut;oe of employees 11,lng iD <itte. i. the 1962 regional ar.a (0.
• percent of tot.l employ ••• li.ing i. the 1952 regional areo},
lill Wl
1Ie,1. Park 6.5\ 4.1\
~_ocl City 6.Of. 5.2:1
fal. Alt. 20.gs, 11.11
Nount.t. VIew I lo, Alto. Z I. Of. 11.8lI.
Sunnyvale • Cu~ertlno 14.8lI. 19.6\
Santa (larl 7.2'1: 5.3"
lo'S Gato'S • Saratoga 9.Of. 3.1%
San Jose 4. Sl 23.ll
• The 1962 s~rvey prc~lded percentages based on the tDtll employees Ji'i~g
.nthi. the 'regfo.,l 'reo.' Rec.Jewlating the 1962 and 1991 surve,
percentages to reflect totll employment and translltiog t~e 1962
,:\shire'\~,,,,, 4
.. '
"'-" .
percent.ges ioto "".bers of emp10yees yields the following figures.
Not. that the 196! .urvey accounted for .bout lS~ of t.ta1 Park
employment ,od the }991 survey iccounted for aboot 33~ of tot.l Fark
emp 1 oyme.t.
llll un
" OUtside of the 'regional
arei·, from San Clrlcs
7.~ (179) 24,SlI (I,B22) through San Jose
North of f.1. Alt. (I .•.•
from Me.l. fart through
19.7:4 (494) 9.911 (73!) San Carl.s)
•
• Palo Alto Ii.n (48S) 8.5\ (633)
• Santi Clara Count11 from
Kount,'. 'lew through San
Jose 53.77. 11.341l 57.11 14.215)"
TOT/,L 100.0\ (Z.499) 100.0\ (I,422)
• Doe, not include the 10 empl.yees from San ~rtl •• Morg.n Rill and &i1roy
that are outslde Df the J96t ·regi~nal area.-
Percentage of tot.l employment and number of employees by city yields:
Mea" fark
Redwood C HJ
Pal. Alto
""untail 'ie~ • los Altos
Sunnyvale' Cupertino
Santa Claro
los 'atos • Saratoga
San Jose
Iranspo~tlt\OQ tB and fr~ ~Q~k
illZ.
6.0\ (lSI)
5.6\ (39)
19.4:1; (t85)
19.5\ (487)
i4.BlI. (34l)
7.~ (157)
9.0\ (209}
4.SlI. {1M}
1lil
1. ~ (Z34)
t.O\ (294)
8.S' (633)
13.911 (I.Oll)
15.11 {I. liB}
t. U. (103)
Z.CI'. (179)
11.71; (1,311)
II 1961, 66.4\ of .mplo~.es dro,. alone to work, ~ic" the 196! report noted
was -more than the Ba, ATel iverige Df 601.-II ]991, 73.11 drove .lone to
york. T~e 1962 ,.rvey 'ndiclt.s that 28.4\ of employ.es shared, ride t.
~" ~tl. the combined carpool .nd .a.poo1 percent.ge il 1991 wa, 14.6%.
Alternatives te the Cir were Ilmost nonexistent il 1961, .nth 1.7i ~lt;Dg Dr
bl,yclfng and Il~ost no ~se of bus Dr rill trans;t. I. 1991~ S.~ ised public
5
· ~.'
.'-.<. '
bu.es, 2.4i rod. bicyc~es and 1.4' .sed CIltr.i.. The 1991 mode distribution
for 7,420 employ ••• is:
1991 Stanford Research Part Coamute Mode
~ HlJfbe[ gr E!!Illg:/l:~~ P!1!:~en:tA9!:
Drive Alone 5,428 73.11
Corpool 1,'74 14.5"
hnpool U 0.81
Public ~5 434 S.8I
Private Bus 6 o .J"
lletorcyc 1. 43 0.6"
Bicyc" 1112 2.5"
V.n. 34 0.5"
tolt .. i. 107 ].4\
ot~er --.ll ...Q..11!
7,422 1 O{). 0\
The f.llowing table compares t~e Researc~ ,arl'. 1991 commute modes wit. Santi
tliro and San "ateo County commut. modes IS identified I. the 1990 federol
c-ensus~
Drive Alone
Carpool
Transit
Vall
other
Tn. vel Time
SRP'1991
73. "
14.5
1.3
$.5
4.6
(ornnute PIodes
Santa C10r. County
1980 1990
12.S!; 17.7%
15.6 12.3
3.1 3.0
Z.E t.l
5.3 4.'
San "ateo County
1980 lll!Q
68.81 12.5"
IE .5 13.0
J.9 7.4
Z.6 2.6
4.! 4.S
Tbe }962 suney report Included travel time. and the estimates that "the
ayeri~e comm~te time for employees in t~E Stanford Industria\ Par\ ;$ 20 to 2S
mfnutes {one-wa, trip}.-
6
.'. -
I .
;'
'. ~". .,:-i'
The 199] surveJ did not ast for Iv!rage trivtl tfme. but i variety of ~ther
data wo.ld In~;cit. that the iverage trivel time is comparable t. 1962,
Census dati indicates that for P.lo Alto residents. the iWtTage travel timE to
vorl Increased sli~~llJ f~ IS.! .i"utes i. 1980 t. Ig linute. i. 1990. for
Santa (lara (OUntl. average trivel time increased frorn 22.S linutes ift 1980 t.
23.1 Iinutes i> 1990. Cens", ind other d.t. {odicite that .. erage co,,"ute
tf .. I, f. th. 20· to 25-.I •• t. range for every lirge America. urba. are.
I!:Xcept fer somewhat .fg'her times iI urbai'\ areas IIflU: lIajor COfii1HJter rail
facilities (I .•.• New Tort. Chicago ond Pblladelpbli).
CeRsus data for Pal' A't~ 11so indicates slight deCr!iSeS in resident workers
lrit\ commutes less than 19 mlnutes and Dver 45 minutes and increases for
commuter triwe1ing between 20 and 44 .inute5~ ~owever, 71 percent of resident
workers ~ave travel tfmes of less t~an 30 minutes. for Santi Clara and San
~ateo Counties, the trends are compirable to Palo Alta c~tes; except )1 San
~ateo Count't t~ere ~s i slight decrease in t~e percentage ef residents
t •• ve1ing betwe •• 2Q and 29 .inutes. T~os. _ith travel time les. t~in 30
.inutes tot.t1 64.7' of San Mateo County resident lIiork:ers ind 61.2% gf Santi
Clara Count, resfdent worLers.
Another way of eViltiating travel time is the distance workers li~e from the
ResearCH Park. Resldentfal location of t~! 7,422 .orlers 1ncluded 1a 1991
surveys has been ,latted by the Commuter NetwGrk in one-sq~are-.;Te grfds.
Results of t~e plottfDg indicate t~it:
~~'~D&!~rt Df~tance I of VOf'ters I: SiJ Vorb.rs
10 .il.s or l.ss 5,256 58.7~
II t. 20 mll os 2.821 )1."
21 to 30 miles 644 J. z-.
8eyond 30 1111 es 224 2.5%
When t~e resldentill locations are mapped~ it is <lelr t~at I s~bstantiil
.ojoril, of those living i. the 11-to ZO·mile ~,.t.nc. ire l"atod wit~i. 15
.iles from tbe Park.
Conclusions and Impljcltions
Conclus!ons and Implicit ions thit emerge from the 196~ and 1991 survey res.lts
illcl sae:-
• The 1991 cOMUte patterl extends (Iver i larger area thin the 1952
patterl~ but the residences ~f yorkers remalB primaril, -nthi. a IS-mile
radios Df the Research Park .
• The ~11ingness gf commuters t~ triwel long distances is not is great as
eften assumed ia casual reference t~ pe~ple commuting from ~odesto,
Tracy. an~ Gilroy (respecti.ell. 14. 15, and 9 people out of 1.411). If
1
" .. : .
o
.11 R.se.rc~ 'ark comm.t.rs who 11,. beyond 30 .il •• froo the Park (2.5\
of t~e survey) (~anged jobs to work close to thefr houses. the l~pact on
congestion woald be • mill •• , (and perhaps not even detettable)
l"1'ro • ....,.t.
• The commut! pattera ;s consistent with resear'~ $tudies that indicate
people tend to work withi •• re.sonabl. (defined by some as IS alle./30-
4G _inutes) distance from their residences. Studies .lso Indicat. t~.t
t~e average ur~an area commute time is ~ot getting s;9nificintl, longer.
fbe Metropolitan Transportltic~ CDmmiS$lon predicts that average commute
tImes I. the Bay Area will decr •• s. between 1990 and 2000 and 2010. The
decrease res~tts primarily from continuing dispersal of jobs resaltiDg
i. I greater mixing of employment and residential locations allowing
~ore peopie t~e option af wortfng ia clos~r proximity to their
res idl!nc.es.
• The increase 11 the percantag! of ~orker5 driYlng alone to work is
si~11lr to count} and regional tren~s. but the Res!arch Park's commute
patterD is somewhat closer ta San ~ateo County t~an Sar.ti Clara County
Fa.ttens.
• To t~e extent t~at I) most urban areas ;1 Sar. Mateo an~ Santi (lara
coun~;es that are ~th;. 15 miles of the Research Pirk are substantially
deyeloped~ and experiencing very moderate residential developmenti
2} potential resfdentfal growth areas il Alameda Countl are it or beyond
the Margie of I reasonable co~ute time; 3) under curre~t zoning, the
Res!arch fart ~iS relatl~ell Jimlt!d potential for Dew b~;ldin9 area;
and 4) new employment opport~ntttes contfnye to disperse t~roughout t~e
larger urban are., it is u"li~ell t~at t~e R.se.rc~ fark {and all of
Palo A1t~~ under current land Ise po1i'ies~ giwen the limlted potent~al
for eop10yment growt~ throughout the C.t,} will experience slgnificantl,
-increased numbers (If <-orrrnuters.
• TQ the exteut that SQccess i. inducing ~or\ers to not ~se thetT
automobile ~s Dften relat!d to those commuting long distances, tne 1991
dati t~at 58.11 of wariers live .nt~i. 10 miles of the fark or.d 9.1S
lfve beyond 20 .iles does not bode well for signific.ntl, decre.se1
automobile lise ..
• An implic,tion of the )991 commute patter.s {and tIme speot commuting)
is that volDntar~ polieies~ programs and iDfrastructure {e.g., carpo~l
lanes~ upgraded trall service} are unlikely t~ have an appreCiable
pos1tive eff!ct en lnducl0g a significant number Df people to oot use
their iutomob1les fo~ c~uting. ~asures that ~~ effectively
discourage auto use include ~anditory parting c~arges. rOid us~ fees and
Europea~ level 9a~oltne taxes. l~ere fs little, if any, likelibood t~it
~ny of the$e' measures ~~1 become ~cceptab1e pub1ic PQ~icy ~ithl' a
foreseeablE tfme period.
• The decreased percentage of Researcll Part 'Workers from San Mateo Count"
Palo Alto, ~untii~ View and Los Altos, Santa (lara and Los
Gatos/Saratoga refl!cts the greatl, increased employment options 1m 1991
e
, --
VtrS~1 1962 lna ImproY~4 acce.s to Southero Alamed. {ounty', .xpa~.a
bou,fog opportunlt! ••.
• The signlfltantly fll<:r.asl!6 per«nuge .f ",orhrs Ihing fa Sunn)",.I.
and Cupertln., ,od e,peclally I, .orth.~ San Jose, reflects the
•• b.tanti.l amount of bou""9 aev"oped I~ tho.e communit!e, OYer the
,lst 30 ye.,. and the Ttlltl •• ly more affordable housing fo t~os.
locations t~an fa ,,1. Alt. (.!though the diff.renc. j~ housi"9 price.
betwoeo Pal, Alto loa are.s t. the south appeared t. narrow during t~.
1980.) .
Att.c~meots, 1~91 toplcye. Survey -t;t, of Resldeoc.
'19~l Survey Report
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f) e
Attlthm~"t I
1991 St.nfor~ Research Park £~yloyee SljrV~1 • City of Re$fdeoce
Al~. (/)\jot, .IIarlll County
AI_d. 5 Belvedere 0
Albany 0 tofU ".dora 1
Ilerke1el J fairfu 0
llublil 8 larkspur 0
~rf\'l11. 0 ,Ull YoHey 2
fP'ell!Obt 38() lo~ata 0
H.ywt ... 59 ~s. 0
I.ivermore Il S~~ Anselmo 0
~r\ 111 S.~ Rarael 2
(!ak1a~d U S.Qnllt~ 0
1'1 e<IatJ;l \ e Tihurce .....J
tlus~~t •• 21
hn lu~c!r~ 12 ht.l S
Un!on tlty 83
Sunol .-...l
Toul 134
tont .. tosh County lIap. Count,
Mtfoc~ 3 Calhtog. 0 er •• twond 1 N~. 0
thyt~n I st. ""'0 •• 0
t.Il<'~n! ) YOUQtville __ 0
D.nyI11~ 1
(1 terrltt I lohl C
1li!)"(·,IO$ t
laf.,_Ue 8
M.\Ytl~el Q San f (iI!\<: I St. tlO
H<lrl~ •. Q
0r,D a 1
Pfl!ole 2 Sol ~M CO~"tJ
Pithhur 9 1
'l .. unt ~il1 3 Senlth 0
tlt"",,,n4 1 DiXon 0
$M I'_bl~ 0 rllrfleld 0
San All",,,. , Il.i~ list< 0
Yalnut Creet 4 S.h". CHy 1
Calley -1 Yae •• ill. 0
V.1Jej. .......i
r.tal 40
totd J
<i) (D
Sin Nat eo Cooot, Santa Clara Count!
Atherton l6 Campbell 105
Belmont 75 Cupertino 355
Brfsbane 4 'ilrol 9
8urling .... 21 los Altos 302
C~lma los Altos Hills 64
Daly City 31 los ,.tos 66
East Pal. Alt. 73 Milpitas lOS
Foster titl 60 Honte Sereno 5
Ralf Moon eay 43 MO!"gan Hill Il
Hill s borough 8 Mounhh Vfew 729
Jllenl. P.rk 234 'al. Alt. El3
Mil 1 bra. II S.n Jos. 1,317
'aciflca 33 santa (lan 303
Portola 'all., U Saratoga III
Red1ouod Clty 294 Sunnyvale 753
San Bruno 29 San "'artia 8
San Carlos 105 Stanford ---11
San ... teo 132
5.San rrancisc" 29 Total 4,898
'o'o04sI6. H
ta Rooda II
Pescadero 4
Sap. 6regor;o 2
JIIoDt ira 12
Ploss Seac. 1
l .... Jller I n iiranada -ll
Totol 1,363
Sonoma ecuDt]
Cloverdale 0
CctoH 0
Healdsburg 0
Petaluma 2
Rohnert 'ark I
Sanh Rosa I
Sebastopol g
$(IMma 0
'Windsor ...l
Totil 5
2
, ---"{ F -~-----'--_ .
. "--
,.:-
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outside or the 8ay Area
tllavtrls Count} 2
(I Dorado Count} 3
~ndocjDo Countl )
IIont.rel (ount1 IS
Sacr~nto CountJ 2
San Benito Countl
San Joaquilt e'Unt, 19
TrlCY IS
Other 4
Santi Crwz Count! 91
Boolder Creek 1.
Sanh er.z 23
Scot ts fa 11 el 10
San Lorenzo 7
Other 21
Stanlsllos County 25
PIodesto 14
Other II
STANl'CIm lIIOOSTI!IAl. OOUI: DIPUlIERS
ill coopenUcn wi'oh ~b.
Cnu. tIIIlIlIE!:RIXI Ill!PlRDIEII'I'. Sl:A1!F(IID I/lIIVEiiSM
PALO ALTO
CHAMBER OF COMMERCE
PALO ALTO, CALIFORNIA
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AC~N'l3
This .t~ 148 »&de posdbl. t.'>rougb the eoopenUon ot ho!. Cluk
0g1 •• 1>7 and hot. ViD¢ent I. R0&8eveen 01 the CiriJ. Er-oeiMt>rtnc Department
o! St&!1toM Il'ftiveroit7. The qu •• ti~ ..... prepared .l<>intl1 1>7 Pro!.
Roggenen, I. C. Beckett and Brad Inm&n. I'.r. Inman 1 •• eiYil enc1neorlni
,tudent .t StaDlord. He cO"l'loted tho tabnlaUOl> ot reruts and made the
eross retere:Deft ana.lyIils tor eV<iUaatJ. em.
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Twnt, two f1r1u eocperated 1>7 distrtbutil:c questionnaire. tG eo;>!o;yoe ••
I. C. Beckett, Pre.1,jent of lMCO, acted a. Chairman of tho El!t>lo;yors croup.
Li.t ot c;.,oporatil:c finIo • IlepreeentaUvo"
.ldm!.nl Corpora'-1on, 1.. E. lIuseh
.lUred nee\ron1c., .ll Jw
l!eclal...,lspu,co, Rollert CunnizlghaJo
CoiItl'Ol Data CorporaUon, I. J. l'erbor
~ X_, 'oi. A. BeUsle
a-~ nectric Co., B. II. Coulter
01zm It (0o .. W. I. ConliJl
B81dott-Paekard Co., .... 1th E.U.dge
tockheed X I: S C-o-., Ka.riOD L". Sellers
I!olah., J)oo I.. Smitb
Xi!ttronic., A.s.soeiates, IDeo .. W .. ,6.. Perk1ns
JrAtioDal. hees, Jollies eo. l'ut.e
Fret_d Line Produets Co., B. F. BoUat.
Palo .ll 1>6 EJ>c1z>oerillg Coq>alv', I. C. Beclrett
Rad1&t1ao at StaDlord, 1)8"n1o [. Wilson
Sboc:ltl.q 'frana1.a-tor. lobn SeloVAr'
V. -I. SWeeT, Inc .... if .. L. !utler
s,ntu IJostltute, Charl •• Bmth
J.". 30, 1962
Vt.ah C-aDstruct1on & M1.n1ng CO'J! Y • .1 .. Seedorfl. Jr.
v_ I.s.oc1ate., Donald .l. R>rtle<I&e
Vid;ra, Inc., Georss rue,r.
WatJdno-JoIlruoQlI~, S. G. Whitt,l...,.
Ilm\alOCnllll
!'be tollow1ni project __ W>dertaken iA response to ." '~r increuil:c
de_ to loam t.he travel hab1 ta and de.ire" ~.t tbe people wrki.a& in the
StaDlord lndn.trial hr'I: and ~ atten;>t to re"","",nd " ""tun plan tor the
reU.f <>t traffic congeoUon. n is noeogniled that Pal<>.1.1~ 10 a tocal
pOint tor """'7 cOlllllUtero in tho IIl.d-peninsul& area end that StaDl.rd Ind
ustr1&l Park -te now a major employment. cen.ter ..
J.ccording t.o the Sta:,tord II'ni.., .. 1t;r bw!~e •• ortice the rr.m.trial
Parle is .-. ~S~ de"'lope~. Present .""loroent _r. about 10,$00 people;
tbus there 11111 bo .~tnall7" 20,000 t? 22,00\) people destined Cor the Park
area each ""rk1ng 407. This 1, ""'re tha..'\ tho existing end pl&m;ed roads
can b.a.Ddle wi tlIout. causinc severe tratfie congest.1.on.
EDpl0'7UO in the Industrial !'uk recognize the 1>¥>ortanee or pre.ervinl:
800dvill with the 5U!Toundi"l! ,.uid""t.iol e......"lU •• "7 diroetU!8 \n!rtc
awoy troz> local .treet. and ontG ap;><"Opri&te .. oj. and bigh1O&YJi de.1ped
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r~ the cOlIIII1ter t.nrf'1e. this report presents :5Urfty Nsult.s on present
c~t.e patterns and desires of mopl."l"E!if!S 1a the U'e8.
S4I'lt.a Cl!lra Cevrty has grew tremendously in the paat. fifteen :year!!.
The tralfic p~lell ie-&C1lte everywhE'rB in the C¢UfltJ'" and is not. limited
to !.he lIIid-i""'1nsula. '!'be ~tat.e Dividon of !!j6bWI\Y' ~<t_te. th.t the
htgh~ denorenOT .t Sant& Clara Count)" b7 1970 11111 be $800,000,000.
,"0.\ or this 11111 ~ lor 100&1 higbwsl'" and count)" roed.. no .t.ate high-
1IQ' DI!I ed IlI'OW'lt S to .)2S2 J 100 .,0C'l0 • l'h t 5 requirement. \:.&n be e.xpected. to:! be
P.et trom , .. soline taDs but the COWlty de!1clenq it beyond! present. .means
or £1zw1c1llc. !)" the 100l' lY80 !.he total hlgJN0.7 ~t1e1.l1CT 1lI the countl'
>111 o""oed 1.9 bUlion dollar ••
In 1961, the people of San" Clara Count.)" "I'P", .. d b7 ho-tllrd.
major1t;,-I $70,000,000 l!:xpre.~ !'ond Pr.gn.... l'be •• &no gez>eral obli~&ti."
toMs to be uet2 oYer a teo ;reu period t~r the e:onstNc.t1oD or »jor
expre'G~ to COIUl8Ct "sident1&1 and. Iq)].qnent center.. l'he progrQll h
~.!.gned t.r three ot&(e. ot conot""'Uoc tot&l1~ ~lO,OOO,OOO (no allov
ancil tor tnnat.1.on). The est1:llated ~ tu rate for rep4J"ment. of the
!trot .tap bondo h 2~'/~oo a.ss._ valuation.
!nIio El<preP8lll9' procraa 10 plaDned to supp1 .... nt .tote tr<>e~ &lid
b~. Three expre ......... 11111 dinctly ,ervo the StWcrd Indu.tri&1
Puk area .. the Foct'hlll !xpres8ll87, the Central. Expressw&7 ... and the Oregon
Avenue-Pag. 11111 Rood l!:xpr<>.~.
l'be State Div1s1® or lIiihWl\Y> bas pllU\B to lIOdeotl)" ilIIprove El Canino
Real .. a Mia. arf.o.'3:ry t.o the St.antord Indu.:!t.t'1&1 Park. fvc my treewaysl·
Jurdpero Serra .. one aile .!outhwest ot t.he FoothUl bpreS8Yl.7, and 'WU.lov
I!oad, 21lllil •• northw.t of Poe-I!Ul R.ad w1l1 not dinetl)" 08 .... the
Indltstri&1 Park but. VU1 han 00'" 1n!lu.ne. on future trattte pat.teMl$.
t1DI! object of thi. repori 11 t. obtain prel1ainar7 1n! ....... Uon on tho
po •• ibl ..... of ..... truri t to redIlce !.he _ ..... of IUtonobu" tnffic an<!
storqe. n should be oboe~ thet 0_17 lira 1D tho Indust.ri&1 Park 10
required to prc~ adequate ctt-otreet par1dJ1c tor ill ell>lOTO". and
Virltore. thi ....... Dl. ..... ta.tor he. the .tr.ct of ~ .... or
prlYato autol!lob1l.. ... the sol. _ana .f tzuspcl'tatton. Pre sen. space
devoted to Iut.OIIIObUe par1dJ1c 10 60 ae .... &nd 11111 imro1Te at lean 140
ae.... .r the Stante"," land re ..... d r"" re •• &r<:h and liP' 1ndustl'y.
The lleed for a Solution
Involved 111 the probleM or tr&!f'ic ctmgest10n is t.he exees" 't.i.ms :re
quired tor CORaltillg P.nd the incomoenionco both to the c ...... ter h1=el! and
to local re:s!dent.s who feel the effect.. of he&'7,1 traffic and congestion.
10 .... ba.. full)" evUuat..>d the c •• t or COllllll1t.illg b7 pri-.ate autoDobU. in
~eTence t.o a lPOI"8 eftic.ll."tIt q.stem:" but the cost. 1 s even gz'9&\.er mlder
comiU_ ot congesUc::. &nd probable del""",.
Unlo .. meb !IIOl'<I 10IIII 10 ~votad ~ lligllway. and parking space, there
1s no possible solution to the e~Dt trenc! oC rrowth ill tJU.s a.rea. Con
sl&tr1ng the eost ot land and the limited UlDWlt ava.w.able :tor development,
.." &1t.ernate .. l"UCl1 is desirable to haruUe future 10&40.
PIIbUc tranaportot1on botb b7 ~. &n4 by tr&1ll, are potent1&ll7 IIOre
e.tt1c1ent tor ::JOo'1'1.ng cotr.mlters. Tho prot-le!'l. or gt't.ti..nj: people to use
publ1. transpcl'tat1o. bao been priJ>aril)" one of .tanda.rds of service and
ba.bU. n.e ~ns1ty DC ~be Pal. Alto """& is not. 10'0 gr •• t enough to suppori
& S)'"Stem haVing standard,=, ot service equal to c-r better than the automobUe,
but "be U ... 10 not far distant -..hen this VU1 be t.he C&~. It is not too
earl;,-to plan tor the oo""leta ".eve1opment .r the StWord Indc.rlr1&1 Park
and tt.e lQe&nS tor reach:l.ne it.
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AUied with Wo pl-=tnc it the growth ot the Palo Uto-Stantot"d &Ma
.s a .l~ lnchld.i.nc the COl:IIP.Jte t~ other areas (rca local rendential
sec.\ions of the &1d-peninaul.. nanning tor tht!) ~t'\U"e 1. ~seent.1.&l. t.o the
preservation 01 business l."'lvestJrient i.n. the area and t.'1e enhancement. 01
ra s! IlanUal propert,. val" ...
'1"&10 INZ'ft1 deal. ~ with the people wl>c 1IO,k in the St.r.n!ot"d Industr!&l
Park. II •• ~~t 11&. beell .. ds to otlU\1 total trafUc or the 1DflllOll'"..e <>!
otaer e~a,r.ment center. oa routa &election ot Park ~la,yees.
:Jeftlop1¥ the Queatlonna1re
, qgestl<>M&ire type ~1 .... Judged to be tho oZll,-pr.ctlc&l "'ans
.,t developi.ne r&c:tual WOl"l!Stion suitable tot' arAlyai.s. Techniques o.t
'l""~I<>M&ire ..,th<>d. are ""U dsveloped and with the .dVice ot qualified
r.cult)-;ember-a. at Stantord • one-page questionnaire. w.a pt"epa.red t<;;r WI!!
:fOrOT!,. .
.1 trial. distrl-bution or 185 ~sttotmaires l'e'V'ealed. a fell vealmeSstl,
in the lnterpnotatiOll {J! parts Dt the form.. these -were corrected. betore
I_rill d.Utri~loll to all puUeipeting firms in the Indu,tri&l I'ul<.
QIlest.!<>M&ire. _" di.tributed t. eJ!W'lo,..e. during wrlc1ng hours 1>7 ouper
n.sors and Somen.. A. b1"1et ezplana.t1oll .. stat!.ng tb9 objective ot the
0U1'W1 "" civen or&ll:r to in_e coope""tion. Eql"l"'es were •• ked to
till out. the qaestlonna1res Oil t.beir e'Wll UN and to retUl""ll their answer.
vith1.n ODe to threa days. P.espoll!i8 vas judged: ucell.Ult sbowi.rlc a sincere
interest 1>7 the ""'Pl~. in p&rtieipoting in -,M •• tlU\1.
~ing "'" oat &\ 100;1 fo~ n,.,.. ~th 1 ... tllan 150 e.mpl."S".' and
25% C~ 1ttger group.. -' SIIIIlller sample '-""lJ.~ have proVided .eoeptal>le
,eau.tical In!" ...... tion but with .t..asnt .. help avall&ble for ~
restzlts, it vas pon1ble to use • larpr group: 2 J L.99 questionnaires were
proces •• d "",t <Of • po.rtble 9 ,SOC ~.,..e. ~f t.ho partieipot1.ng cODplli ...
RESiJU'S
~~~~R;i2; Locat.lou of el!ployee re.s"idences &s c!et.exw1De1! fJ'W.
;; plotted on • large ""'P obow1nc all st. ..... t. and loc&l
boU!ld&r"...ea.. f'acuttate anal.:rele, th1rt.r-one re.clden~1al. ar.!&s were:
aaleeted based. 0lJ appropr1&te neigbborbood economic c:onsidera t10:o. 'fbe."
are S1ll!IZIarized to sbov \!bere the p&Ople live in .r~latlon t.o the stantON
Indust.rial ParI: -Figure 1. TIle 50 )1 secUoDo are in _ Clara on:! San
Hatec Collrltie:a and tor Ccaveniencfl i.J1 tenrdnology a.re dea:cribed bare a15 the
"regl.o:Jal area' Cor .t~ .
.I ... jorit1 of ""Pl_eo are not 1» the iJIimodiate Polo Ute 1U'e<I, and
to ~b. tM. poizrt., ""t n! 2,&99 qoesticnna1re. t.allied, 119, or 1,.
were nsponBes of people ll"rt.nc: out.s1de of the established l'lregional &rea-.
(San Carlo. 011 the ""rtb and San Jose on the soutb). TIl ... people 11ft ..
tar away &! Santa Cn3, San Frenclsco ... Oakl&nd and Walnut. Creek.
Ott tbe 2'.320 tallies .l"elI'oaWnc within the Jl sec-tions selected tor
anal1.1o, ~ 21 p.rcent live in the Cit,. o~ Polo Uto. Another 21 percent.
li ... ill San II&teo C<luntl'. inclading 6.5'; from ReCvood Cit,. and aPi>l"O>dJMts17
6% from I!e:!l. Parl<. More t.hon S6~ live '3()uth o~ Palo Alto. TIle to. Utoo
Xountaia View •• etio"" account tor le.S% o.od the SUllll)"VOl.~rtino orea
about. U.S%. Sar£t.c.ga and Los Gato. are •• togotber acid another 9J and Santa
Clara. 7.2':. s .... Jose contribute. only ~.s~. '!'be dgnU'iean1. point here 10
tba\ 1IIO~ of to ... people li .. ill a st.r11' between the foothills and Baysl10re
i'ree""T. El C&IIdm lloal I:ighwa,-is the ... in thoroughfare through the middle
leng\h at this .l!!tri,.. ndS" h1g:'bway is the :JlOr\ direct route tor moat people
as judged bJ r8s1dent1u locat.ion. Saratoga. 13 tbe rIl1c-leus or .. seccM area
and is served priaari17 ~. Ilig!;""l' 9.
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~t Chu->eterlstl.c» Host of the employe •• &rtI ... n • 71$. N. pro b:fis , rede~tiOl1 of the type ot itl!~t.r"1 where a high proportion
tV"C eng1neers and 51c1lled t.echniei&na.. An evaluation 'W8:! l!II.doe to deuHl1ne
an;r ~1&nU1eazrt dU{erences iD the COml!llt~ b&b1 ts 01 'W'I.:)l!'en .s compared. with
..",. OeDeralq. the .... "AS """" oxcept that & olight1)< 1I1gher per<:ectage of
~;o pn.fer to dr1ve alene ..
'I'!le Iligber pe~ ot """'''' emplO)'M. c.... "'oa the Redwood Cl tT
Ilrea -4.3.5~. Other than this, it appears tba.t lIIOn 01" less teJales 1s
... nl:r co1n.cl_W. tpp&rellt1)< the h18l> 1:>0""" ..... 1<!entia} ...... u sueh
.1'.3 to!J Alto~ Bill!, Portals Valley .. etr.:. have jU..5t &!J ~ a repreeentatioll
!I.e: ot.1ters.
()-ror 61 percent ot hrIr emplO)'M' are Mrrted) h01lOVOr, the breakoo",,"
nri •• wi<!el;r. East lIonlo Park om Iortb Polo tlto han t.ho hiPst Z!'lIIIb<r
ot !1.argl.e emplo,-ees.. Kore the. OlJil! ... third of these residents are 81.ngle.
rbi, ldgb perceotage can be explained l>:r th. locatiOl1 of lIIIIQ' &p&rtII<!ot
~exo. aDd older _. with rented >"O<:IIU. Usc. ,.""..,.,.i«l peoplo &re
1nelill<ld to lift c10 .. r to l.he,1ol>. lOW1&' lIlUI'ied people seek .1nc1e faml:r
_. within their f8llil;r bodc-t; tor o"""'Pl-, 10 the CllpertiDo ar.>. o ... r
9SJ ~f tho Park emp1o;r&'l' ..... marrl.ed. n-.1. Cl"O"P is villlnc to "'''"''to •
considerable dirtanee in order to have • bore 1d. th1.a their _&:lIS ..
J.pproximato1:r "",,-third of 121. fudlie, have tl/O 1nc_ produoers -
this ..... t.:ue 10 all section.. excopt tha' Redwood Ci t:r 08~ and Su.~
o.)%) had tho highest level o~ husband om wit. wotidDs team.. Inc_ levels
wre distributed obou~ a ....... vould predi~. Lown t8llil;r 1ncoIIe. wre 10
the Son Carlos-BelDont ..... a and in East Polo tlto. bQt.It. 1D SaIl llateo COImt1.
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Bigben inc ..... lIO ...... parted in Pornll Vall.,., Los Alto, and Lo. tlto, IIllls.
'1'wo car t...ule. &r9 DOf. unusual. .I large 1.2.6$ reported t.., C&rS _
"'" adolitiODal 5~ rated J or lIOI'e ccrs. tAl •• than l~ ha ... DO car and ""st of
t.hoso live 1D the Palo Uto vo& where 2.8$ reported thq did I10t ride 10
a car to cot to work.
lIost 0IIpl.,.. ... 57% -paok t.boir luncb. III ths larce Cirms where
C&tetorl.a .. moe 15 prov1d«l oolT )0$ pack their lllDOh. J.ppro!d.IIate1:r 6.5%
eat. 1_ at. nearb7 restaurant. and S.7% go be ... tor lllZlCh.
~ti"'" 10 and From Work: ApproxiIIeto1:r twc-thirdo.66.~. dri ... &lone
:t'itis Is 110" trE1Ji the Bq Area nwace 'Of 60... ftds difi'enmce can
probabl:r be attribu.ted t.o the ruaranteed par1riDg &pace tor eq>lo;ro... 111
~. of people vor1riDg tar the ..... ~. b&TiDB the .... wr1r1nc hour.
and 11 oing 010.. to ODe another ehOWB a hiP pereent.ace dri 'f'1nc &lo ....
Onl;r. re·, take __ r., S.7$, om 1l.8~ ride vit.lt. ..... _ we.
rue IOIg!Pst. that lWl3' who \like paI_ero take lOre than one. Car poel. are 1101'0 IDImOrous &\ a di.tance trca tbe Parlr. Tbougb the totl1 ear pool.
wre only ll$. tha use of car pools (taJdr.g t.arno drivin8) """ Cair1:r b1Bh-
10 the Cllpert100 ar .. -22.6$, tho Saratoga ..... 0·27.):&, and in Los Gatos-J3.'.
lev people use lEans .o::ther than the auteZl!Obile _ (little ether .mea%UI
ia cfi'ered).. Jl1.ne men 'WSlk to vork ... .tour 'U5e the S,P. train, aDd a use
bic;rcle. -a total ot 1.6~. It ehould be ,b •• rvod that "'""7 companies do
Dot enccur~ lIalJdng or pIlbl1c tr~rtot1on. For e"""'Pl-, Hewlett.
Packard ha. DO ... ans for pedestrians to 1J&lJr Cr"", pIlbl1c sidewalks to the
e:>trance. of their plant. J.pp&reoCo:r it t. 0.0\llIIed that. all people will
arrive b7 BatoJfDbUe 01" priftte JrJOtor vehiele.
There lIU ver;r Uttle ditterence in response to th6 quest100 concerning:
lIIrOde of travel "tl"Ollll york in distinction !rOill lit!)" woZ'"k. Variat.ions wre
not.ed tNt.these were occa51onal.
-& -
•
. >-
.""
.'
"
A lup perc9"tage illdicatod that -7 ~.,-ded _11' car. ~~:C!~;.:=:: .. ~ (29.1) reported. need ior their e.,.. dur~ the day.
jl'J. atte.pt ,.., _de to learD bCIY 1'IAJ1;T could 'Q:c;e c~V cars tor bus:tn.e!s
001" were %!Ov'Using cOlllpan7 01G'.llec! car.. nul! question nee.u addi,tioW.
explanatio;l. <kl the 8Ul'tace tbe.re doeS!'J,lt. appeu to be an:! reason vtrr SoO
_ DO~ their oars c!ur1J>{ the 01.1\7.
it vq surprl siD« to loarn trom. this """"7 thet ;;r.=~:;;~~' the Parle fro .. the "".t (south"".t) side. _ed
on res1dsne4 11 CIIIII1no !leal obould hn. the hiPest percentage 0:
use for Park employeee.. SeT&re Coagest10D on U Cudno torce~ coanuters
W f.a!<e the FremoDt """te u th4 le •• er evil. West J'reJI¥)Dt into ,)unj.pero
Serra Blw accOWlt. lor 27.8$ ot all tr"Uic de.ti.Ded tor the lDduotrUl
Parle. 'I'h1a 10 the h1Pest of 0D7 siDgle route to the Par". Thi. tact
appeen to oun>or\ the ~st ravorinll ths u..tIIll.tl.on o£ 8i&n&l 1.1gbt.
at tlle OOnlel" o£ Page 11111 load and Junipero Serra Bl vel.
lb. foothill bpre.SlOlQ" 10 ldea1l7 loea~d to barAl. thi. now of
trotflc. It. would appeal" thai the pr<>pOoed .Toni!>"ro SO""". r~ 18 too tor
Veat to be of _ ru-to Park toral:ne • ;lust as iayohore ~ 10 too
tar East. te •• thBD 11. ot tha Parle empl.,. •• use Bayshore. !loC.t. of t.be ..
ve from the north ~, East ~ and San Jose. 1n .lnal:isl.. of tile
.mpl.,.. .. UviD( in sante ClA. .. showed t.bet 33.8$ use FreJIIOOt Aveme in
J>!"'ferenoe to 11 CUdIIo. On"", J, .......... account. !~ 1'.9% of the regtonal
tra!nc 01 vh1ch about 7t has 1t. orl(i.n in Palo Alto. file OniOn AnDUe
1Inderpo. •• ae_. Cor ~.6% ot the ·""gtoMl' auto_U ... entuiug the
Park. El CU1no Ileal !l'OiIl th. south aM! 21.2$.
: hoplo vU1 _ & sub,tent1B1 part of tile 4&)1 to 11... in .ne
""'"" in another. J, lov dri .... It h01ll'1 each ""7-(5-.. Crus).
!lenero.ll7, it t&It.s longe' to cot homo tIwl to EO to ,.,..le. StAggered ,.,..k.
iIlg hoIIr. hat holped rello'n tile ""mine peak but hu DOt had as IIlCh beDefi t
in the late &IterDOcD. 'li,t of the ,cho:t.lo4 vorldng bours of the portio-
1pat1nc CirIu 1. included in tile oppend1.x.
I'eople c .... tiDg f1"OOl t.be north pen1MUl& average hotter speed thBD
tho... f!"OIIl 121. -u.. This is attrlbllted in part t. tha ...... r •• now
characteri otiC8 in relation to San Fr8JlC1""o b<>und tra!£1c. Cc-.to tIM
10 &11. a tlmctiOD of _ houri &n4 ~cal locat1M ill the Parle.
~ Avenue hu a"" ... prCDCUnCed peak nov thaD El COlIIiDo; hon<:e it
~ b& tut tor SQIIS but slow tor others. n _. people Unng in South Palo Alto Irell S to 12 ziDute. to &et
to vork &n4 lr<ma 10 to 20 III1m>te. to get _. Otl the otller hand it _.
c.,..,.,ters lr<ma Saratop )0 to .S l!dnut.es to cot to work and abaut the .....
to cet hoIIo.
I. _Jorlt7 de Dot favor use 01 pubUc
to t.be Pa.-lI:. A high percentage, )OJ,
said tha7 needed tlle1r car. o!ur1nc the 4a:y. a_nr, a sutC1eieDt :>WIlber
iDdieated an intore" in publio tr""sit to warrant. at.tention.
App.-oxiIIIate17 /jot 09.6) ... 1d that tho)1 voUld u.. a bIa it eorvico WN
provided. ]!oat of those ""re in the LoB 11t •• foothill. area. (S1. 7~, the
CupertiDc~. ""'. (!aJ%), IlDd Saratoga (58%). .llJoost SO$ 0.9.»
eoq>ns09d l&_r to_ rapid transU (\.r&in3 in J>!"'lorence to blae.);
hovner, • lore_ DUl!lber, 12.6% thought the qu .. tion on train. too UIpl'obabl.
to answer.
Quest1Dru1 on bU.sses and trains a9~d that. delivery wuld. be ins1de
the l>lduat.rhl Pule. 1'bese people were willing to wJ.k as \IIl1ch ... , bloclcs
bet_ he ... and tr&Ils1t .t.ation and would ... 1t •• ","ch .. 15 minute. lor
. s -
--....... ~ ---------~----:.
//
•
"
.-,' ~'. -
,
I
, "
. '.
tile !lOrt bws (:Ie~ "PO" tr ... l distanco rl'Olll lIOrk). Over 77$ thonght
t ...... ~t aMu' bl per lII1le ... ro re.""""ble t.h""", people over lS mile,
c!1Btazice C&$t a. heavier II'no-vote el) the ~est101l.. (:ror tranl .ore tM.a
lS 1II1l •• , :u pe. lIdle t. obtUnable.)
People 1.> _la 'olle,. aZId to<> U~o. nUb bad DO tnterest tn publie
t.ranrlt. U is ~ as wll, beca"", the" lov ,Sen.U,. residential are ••
could ZlO~ be oel'V'!4 ecoocr.1eall7. 1lap1o:rees lA !'al • .u to _d li~tl.
W .... rest. As 10", as tho,.. 18 <J'II>lo park1l!c q>ace n 10 lIIOnI convenient
(liUle 10.' c! \w) to ct."iv~ &lODe to 1'OI'k tor t!>ose li'rine 010 •• tn.
It. .... tnterest!nc to <'b?l'ft \hat lB$ (0 reloU"l;r M&h t~)
would ame to • d.1tt.reut ... a if gO'>d public trar.sportaUoo ""re avail,,1>10.
110,-\ .t tbe .. >;Ere ill Eut !'ale eto, c<ntral Pal. lito and San Jose. (n
t.a.1res la,s till! to C't'JaJtIllte Ira San Jose rta 8a7Jbore tlla.!l to COZ'II'IIUte tr-om
Suoi~).
10 .OIIIe peo;>l~ .-.-.to t1><o 10 " 4eter>ibJing t.,tor ill cboortng either
job 0:" home l.oea\ionl bowver, to .,E"\ it appears to be seeo~. the
nerage COMUW tiDe ter e~o;rees iA the ::;tan.,"ord Industrlai Part is 20
to 2S .Id.nute&. rn1.:!! is .rea.sOllable~ but u tho area cont.inufl;J toe. grOl." IU'ld
traffic beoomes .DOl"e congested ... travel t.iM ~Ul in:.:rease
Ofticial. ot tbe ~. 1. 1'0,:; Area Rapid fran"U Di.triet. ectillRt. that
\be preoeut empl_nt d",,"it7 of tha Stanford Imust.ri&l Park 18 DOt
oultio1ent to ,1uBtUy cle'ignlnjj: • \."""U qa"''' v.lt.h • maJo< &t.\iol1 1a
tI>e Indnstri&l Park. !to"",..., lIben O>I'lOJ'l"ll"t poe .... 15,000 this vcul<1
be ent1.rel;r te&sibll!l!. .c'ln:::!.ik~ "ther DtP.Qa iD the area, public t:ruwit
~ sboald start nov tn !Ultieipat1on ,f .he dq whoD 1\ w1U be 0
transportation neces.-1 t7.
·6 -
-.
SAN MAnO
C<lt.M"¥
20.8%
WHERE THEY
I SUWMARV I
PALO ALTO
20.9%
.lUMlptRO-5e.RflA BLVO
®
LIVE
I
I r--ss.s
I
/
MOUNTAJN VIE
8 LOS ALTC
/ 21.0%
SUNNYVALE
/ CUPE~TINO
/
I
SAN JOSE
4.5%
LOS GATOS
8
SARATOGA
9.0%
., ~ --~ .--
EMPLOYMENT CHARACTERISTICS
7U are men
331 of those living In north Palo Alto and
east Menlo Park are single whereas only 5%
are single In the Sunnyvale-Cupertino area
331 reported more than one full time wage
earner per family (about 42% In Sunnyvale)
42.61 own two autos -
5.0% own more than two
2.8% reported no car and most of these
live In Palo Alto
Portola Valley and los Altos Hills have
greatest number of two car families -70J
UrlvinQ pools are popular In the Sunnyvale
Cupertino area -22.61, and Saratoga-21.3J
,'. " ~ ",
EMPLOYEE RIDING HABITS
66.4% drive alone
5.6% take passenger
11.8S ride wIth someone·
11.0% car pool (rotate)·
3.2% chauffeured
1.7l walk, bIke (home to work)
1.4 employees per auto (approximately)
Orlverls license -97.6%
none -2.4%
·Drlver may not necessarily be destined
for Stanford Industrial Park, and a few walk part way.
., "
r'._ . ,.
:-."
" . . " . .. . -'.
PUBLIC TRANSPORTATION
SUMMARY
favor bus -39.5%
Must use car at work
O'ppose bus serv ice
29.1%
_g~:.H.
-.
Total against 59.5% (actual count
59.5%)
Favor trains -49.5%
Must use car at work
Oppose train service
Total against
29.7%
_!Q:.U
50.5%·(actual count
38.9%)
·Clncludes 12.6% who thought the question
on trains too Improbable to answer.)
Would like bus service but not trains 8.85S
. Would like train service but not bus 22.6%
~reatest interest in public transit is from
a distance through congested areas
Los Altos lower foothills area
Cupertino -Sunnyvale
Saratoga -Los Gatos
No interest from Portola Valley and Los
Altos Hills
Little Interest from Palo Alto
VQ<1Ii(l BOOlIS
caaur iUm • ~tIlUSS 10. OF 00l.0!DS Bam;
I.&d.rel Co.,.,...UCD 2"2 8,00 • ~:)O srn Caliton>1& 1_
lltr.<! ilectfOll1cI )<)5 60 7.1.5 • 1.:15
;176 lwter Dri .. I.S 8.JO • 5:00
Le~o .10 11$ 7oJO •• :00
l.1l1 Calitonda 1._ 2SO 8.00 -.:.5
Coo<d'<>l !lata Corporation 60 8:00 • 5.00
3)~ IIW.!ev A_ 8.)0 • 5.30
IIastmon Kodak boo 6:00 • 1 .. )0
925 Pap IIUl Rood 7:00 • 3:)0 (Prod.)
.:leDorol Iloctn. ~ .. )Xl 200 -1:)0 -.,15 601 CaUtom1& 1._ 100 • 7.~S -•• 30
G1lm " ColIpazv 29 6 -8:00 ••• bS 25'>0 ~r Street 23 -e,liS ••• )0
lIevlott-Pacbrd ~ • 2,300 1.30 ••• 15 1>01 hce Hill 11084 1.1lS -•• )0
!.ocIr!Ieed 1!111S1le. " Space Co •• 2,(J$ ~ • 7.00 • ).)0
l2S'l Jfe= DUX strn1r 15 • 7.)0 ••• 1S
290 • 1'45 • ,".)0
II!WIS 200 7.)0 ••• 00 (shcp)
3300 iUlrtlV I._ e.)O • $:00 (oI£1ce)
!let.rca1C8 1.00001_., Iz>e.
320l Port..r Dr! YO
20 8.)0 • 5.)0
Palo Uto ~ Co. 220 110 • 7.)0 ••• 00
620 Pare 1!1l1 IIoa4 >0 -7.)0 -.:~
1're!0!'I1IId L1ne I'ro4IIcta Co. 51 1,0 • 7.00 • ).)0
600 HrmoenWq Z • 1.)0 •• :00
!1 • 8.00 • $.00
lIa41aUcn at Stword 100 $ -8:00 ••• )0 3180 Bmoftr Street 65 -8:30 • 5.00
Sbccklq fran.!.tor 132 67 • 8:00 ••• )0 (pro4.~ 1601 Poco IIUl llood 6S • 8.00 ••• 45 (ollgl'.
10. cr i:'l'IJlIEES __ =='--_____ _
S7!1tu In.UtuW 25 9:00 -S:OO
322l Porte. Drl ...
:;tab CoastNetio" ~ .41JwIg
~r.oo IIanoTor Street
1> 1> -8:lS -S,OO
Yar1&Ii Issoeute. • ',100 ~ -e,oo -hlO
611-..Vq ~ -8:1$ -".1lS
\'1~. IDe. 7S B,oo -s,oo
2626 lIaDOwr st,....\
Va_-Jc!mo"" CCIOpOZQ' 180 20 -7:00 -.}.)O
JJJJ R1llrtev.l._ 11S -801$ -S:oo kS -8,)0 -S,lS
-" ';,''< -.:~~ .-~ : ' -~ '.<~
~'.-:-c _-;;.
/<
,,'
,
EAnI~In '1'llIl CQ!PA.IIUS
lNII ~stl~1 Issued lI.e!.ura • !
1 iNiral eorro~.~iOb 150 )1.j
)oekaD 150 61.)
=trol llate CorponUoe 60 88.)
z.:..-.. loc!at 150 50.6
Genonl ne~. 12$ 87.0
Oimt.~ 31 100.0
lI.wl.tt-l'IIc~ 600 ~.O
LockhH4 XIoS SSO 61.S
1101&1>. 12~ 78.~ _rom .. :10 60.0
J&tiOllll rr. .. 60 .-" .re'Wn18
1'1110 lito E1IciDeez1.Dc Co. 15S 92.0
I'rtI!onood u". ProdI>ct. 50 88.0
lI&dl.aU ... a\ Stanlord 100 ~.O
5lloelclq I'ran$l..-1)0 B1.~
I. Y. St.cq. l:ic. )0 5).)
S7Dta In5t1ta.te 2$ 10 ... turns
Vteh ,eo...t""'-laD " II1.mnc 70 70.0
,art ... '.ooeiate. 700 B1.8
1'1.d,Ja. IDe. 75 114.0
Wat.Jcine·JoIllIa"" ~ 150 72.0
1lU.VEl.'iIIIi!: .. (Que.Uon 112). $ ot respeetive total
'l'7P1eal reopoDOe'
~ct1"" 13: u... S' 10' lS' 20' 2$' )0' ))', 40' loS' SOs .SOt
fo vorl: 1) $).2 28.1 •• 2 O.~ ro_ 8.8 )2 •• )/;.1 lS.5 2.a 2.8
&leU"" 21<.
To vork 1.6 3.9 31.) lS.6 18.8 19.5 ).1 3.1
fo bOIll8 3.1 1$.6 3.6 16.~ )4.1, S.S 1.0
This questiOnnaIre IS an .artentpt: to discover the trallel parrErns pi Pari: employees ro derermine the t't:"asi
'I<Ulily and pub!.K: a<:::ct':ptan.:-e of. modere area-wide tra!lsport.atSOfl system. Your-cooperatiOn in returnins [},e
quesdonMire 'Win be greatly appreciated..
(l) Home address City '-----------------------Nearest cross street ______________ _
i 2) Do you hive Ii driver's license? Yes No __ _
{"!} Sa: me.!e __ fernai.e.__ {t} W.arrted.1 Yoes __ No __
(5) Number of family empicyed?__ {6} Number of cuI i'l famJ.ly' __
(.7) Annual fucome bracket: (8)
up to IS,DOC
OS,OOO -$7,000
'1,000 -110,000
What are )'our lundt habits?
pack lunc.h
go home for luncb
cafeteria at ""ort:
no luncll __ $10,1).)0 -$15,000
over $15,000 restaurant -nElm~, _________________ _
19} How do you usually cravel to and from .. ~1c? It yoo leave 'IIC'!i: at lunch, please checi: .hat column, too.
Arrive Lea: ... ·e Luncb
a} drive alace
b) take passengers
e} ride wit.b -a.oome'"C employee
d) alternate driving in car pooL No. iII pool 1 ________ _
e} chauffeured by member of the famny o ~er{.~uy) _____________ . _____ _
(1OJ Do ,au o,eed your caT durlDg tile day f~ use cxhEr than lunch and u".aveling ~ and fTom work? Yes __
(U) What route do you most often ta'ke "0. and. hom 'Wo-r\:'! {lldeI to rn.tl~ cn reverse side.}
1«> __ __
(i2) HOw long does your trip to ,,"ork takd _______ --"; to retuJ'1ll home 1' _________ _
(13} Would yOtl D6e all area-wide moderu OOS system with freql!etli: schedules and coo'Veni€n[ stops? Yes
(If an6"er fs "DO." disr~rCI No .. 14.1 No __ _
(J4) Please cbecl: under wbat condItiOns you 'WOwd be willL'g to use iii bus (0 aDd from wo-rk. (Delivers you .ithin
200 'yat"~s of wwk .. )
.} Maximum di&tanc:e of hus stOP from your bome-- ,
ISO yde. £1 block) __ 2 blocis __ S hlocks (fmile) __ 1 mile __
bl Maximum waiting tim~ 'betweell buses--S mm. __ 10 mtn. __ 15 n-o.in. ___ 3Q mfu. __ _
cl Cost oCtrip--4t per mDe (mInImum 2Ot) Yes No __
d} Additional time excee:ti:og preseru: travel time--5 rnirl. __ 10 min. __ 15 min. 3Omfn. __
(IS} Would you 'Uve in a differen[ location than you do no ..... :if public transportation was better? Yes__ No
(HiJ Would yoo tailor electric u-aIns On a private righr-cf'-way .... ith a snunJ.e bus service? Yes __ No
~~,.,--/:i:~--'"",_<------------------... C7 ..•. ~ ...
1)
Z}
3}
4}
5)
INDICATE APPROXIMATE ROUTE YOU 'RESINTLY
USE TO REACH YOUR PLACE OF EMPLOYMENT *
Oregon Avenue 6} Jur..ipero Serra from
Alma from the south San Mateo Co>.nty
£1 Camino from the south
1) El Camino from the no rth
eM rles ton Road
8) AIm.. from the north
9) Other
West Fremont from the south
.. SeC! other side
, .
'%;k~ ,"
"_-e .• > __ _
fotal ~donal' hilT r,.. AU the ?ark
10. of ~e~t1~re!'i ... 2 .. j20-
2) fES 97.6$ 10 2.1.$ !II. .1m
') l!UE 71.06$ l'ZIIla Ze.1$ !IA .22$
~) III.RRIE!I: tI!S 80.68$ 10 18.S~ 1Il .62$
$} BO. JMPt.OD:l), 1) $1.01$ t) 32.6~ )} 2.~3'; I,} 1.O!'~
orsER O-.2~ !IA·S.~ ( •• S,6,1,lt.t)· .3$
Q) 10. CIJIS 0) .86$ 1) >J.4h$ 2) 1,2.6% J) 5.1U O'IUII III ) •• 61 ~.S,6,l.1t,t)-1.oe~
7) • $),000
9)
>.000. 7.000
J l'.1:1:J ... 10,000
10,000 • 15,000
• 1>.000
10.1._
.IJ!I!Ift Il!lVi
66.102% 66.1U·
. S.S2 s. n.
U.16 U.8;
U U
).2) 3.2)
1.6b 1.$9 .. ) ... ,
12) ma: S' }C,
TO WORI:,
:ro Il00, =
8} Ill!l:E: PA~I
BQ!l;
CAnTEIW.
lIOIlE
RESTAl1RAi'I'
I.l.~ •
S7~ 5.n
2).}
2.28
6.sS
).84 .. 1.2$
LOlICII lO} NEED 01.&, tI!S ~.1%
10 67.1ild
IA .66$
1. 13.n
8.12$ .l -DRIVE ALOlIE
2.210 B -TAU 1'/1 SSEI«lEPS I.'" C -lUDB IIUIi CIlHER U) RaITlI,
•• 1S D -01.& POOL •
• 000B I -C!II.1JFFi!:URE!l
.31.6 , ~ orlIEI! (wall, \r&I.D, bu,
b1q'Ole. "U7)
III
1S' 20' 2$' )0'
2. 6.99
). 21.2
to. ".j!! S. 21.76
6. 1.9
1. 9.0)
8. 1.12
9. 3.68
III 2.84
1) FU<J1. IIQS, rES )9.6% 10 S9.SlI$' I/O !7e. \0 1lC) 28.1$ of tile III) an"""r ••
III .86$ •
110) COIiDmCIIS,
.I.. 1 l110ek 2O.1~ 2-1<1.88$ 5.-26.":& ll!ile ).28$ IA-1. ~
II. ....U: S·-1;.6% 10'-1,2.1$ IS'-32.9$ )0'-1I.3S II. ".OJ,J
C. Coot, US n: I/O 17.1,$ Jll S.hS.
II. Edra t'i:Ioo: S'-21. 7110'-"7.S~ lS'-21.)~ )0'-1.85: III 6.97$ 0-.545%
IS) ... oom 1W XCIYE. ns 16.22% BO 19.8$ 1Il 1.98-'
16) l.nOB l!:HW:S: (US TO Ill) US 210.5% 110 a. 8SS
(1ID:ro IJ.) us 22.6% I/O 21.08% l/O.l.liSWER 12.6$
(ODrel.ted) IES 2.37% NO 1.~:r lIA .)68$
9.0
\
@ TRAFFIC GATEWAfi)
TO THE
STANFORD INDUSTRIAL PAHK
t AS P[!itCEKtA&E:!)
( R£~\-omL 0 KLY )
BAYSkORE--.---y--FREEWAY ..
r
oJ
~
I
I
133
1.7 ~~.r, to --ALMA ST.
---_)--EL
STAMFORO
I"I>IJSTRIAL
PARK
T
22.6
I
CAM1~
+ ~2.8
I
Q
II:
.J ...
~
'" '" f
I
REAL --(~---21.2
OTHER :U -WALK-BIKE
2.8 R ~ .:! ,:>
40.1
I
.t
"-~O ( ~ ______ L~'--__ 11.6 ____ t9
I{i. FREIoIOfoiT
TRAFFJC
TO
GATEWA!I
THE
STANFORD INDUSTRIAL PARK
f &S _f.ltCEPoI'T'AIj[S 1
ISAY ARE. TOUL t
~
'" '" 0: o
I
I
~
'" lot
oJ
'" '" " 11.4 v
--------~----•• -------1.6 --:-..~~-6.7 -Al .... ST. .. t
•• I.lllfIIIIIIISP I ! f I f I I I I II ~ • ) I' I 1 ) I , I I J II I I I 1 I I II r I I H I
~ .
. ~
25.7
I ---"""",)--El CUl'NO REAL
t
20.3 -__.-1-S.S r
STANFORe
INDUSTRIAL
PARJ(
54.8
I
0
It:
.J
.J
i
'" <:>
if
39.0
OTHiR 3.5 --wAlk-BracE
2.7
1.6 ____ L __ "--
5
'4 --
22
-. 27
1I01ltE::>
~
d ,.o.
s .;..x:tton.s , 2 3
1 oSl : .86 .71 ! .10 2.~
2 .«. .<l4 .OS .SS .111
3 .1) .1) .86
" .1.7 2.$6 (~ .13 .~ 6.$0
S .35 .)5
6 .15 ! .15
7 .010 .~ .15 .07 I .35 B .11 .06 .Ci.. .06 1.116 .~B .60 ),()1
9 1.64 .aQ .12 , .)) 2.9)
10 1.32 .20 .16 . 1.68
1) 2.2$ .43 .1,7 .10 2.91 I 6.16 12 3.0& 1.12 .60 I .55 5.s>
~ •• 33 2.r.o 1.07 1.35 .05 5'.20
1.35 oS> 1 . .90
1S .85 .10 I .5'5 16 1.1:8 .38 1.96 .110. 3.98
17 .80 2.18 ).52 1.64 .05 a.19
18 l.n •• 02 .06 ; 6.00
19 .12 1.20 I .01 Il.))
20 1.16 .87 1.69 .6) .OS .09 10.52
21 2.515 6.11 .10 • 9.1~
22 .OS .71 I I .85
U .16 .0) 1.02 I 1.21 ~ .19 .02 5.20 .10 5oS1
~ .r.o .1,1 3.60 .~ 2.4$ .05 7.20
26 .36
.21 I 1.2$ .05 1.6/j
21 .21 1.6~ , 1.90
29 1.15 .56 .68 .21 I 2.93
{JO .17 .)1 .0) .~ I :~~ )l .26 .21 .~ .66 I .20 1. 2
1) • .90 1.02 21.16 5.00 27,80 7.81 6.97 1.1'0 6.&9
llegional Routes in lercent
edoe. not include East Ba.7 01' forth I'enL.,sulo)
.'
" .. "-
'.
•• 0-. ,.-"
STANDARD INDUSTRIAL SURVEY SUMMARY REPORT
0",11_" br rie S'~.",'4. ra4rtsf1'7at Den/c.p"' •• ' CommftfH
C.,ttfl.,1cr Stofe Cia ... ).,. 0' COllfmerH
PALO ALTO
SANTA CLARA COUNTY. CAUFORNIA
, .. irlSh4".6, fie ,.ro Alfo ClJam&er 0' Commerce.. SepfemH:"', I" r
~ . .. )-~:->"-;:
I. LOCI. TION!
2-
3.
"to Me 'fI4d. ~pur.e.tion 01 52,287" .Apri" 1960. IIccordi1l9 to Ike U.s. Censlo$, ~nci 2'5.475 g, Apo1. )950.
The FOputdfi~ of~. ,.'10 Mo r..omtr\I,lN!y iii Apnl l~bO, W/Oo 161,5bO, ~d of $an'. Clora Cor.mfy 641,3:15.
'010 Alto is 1Il"'loIeifea fA i'f,e San Fr"~·lKc:I ~y regrorl. 33 miles SO\ltn of ~11 func7scc. 385 miles-ncri1l of Los
Anc;IelH, .nd 6 rni'1es soufh of fY,. n~re$t leltporf ferminor lit .Redwood City.
CLIMATE:
... ..,.T ............ • Icda" H ... t.nty-11 .. _
'-W ..... w_ .. ~ ~""'l • .u.t "-...... fw'.ih. WI..,.
J.,. 37.h 465 55.1 3.<0 8~j) 69.1 n.1 0if"&Cfi0rt:; Narl1!west
"0><. <3.1 563 1M , .os 13.B 56.2 53.' ~I!'an Hourii' Spee4;
JoI,. SS.s U3 711) 0.00 825 61.1 i().6 t. mill'!S per JiOw-
O<:t. 46.' S9.3 7l~ .1r) 77.2 58.1 00.'
Yeor 46.5 513 e!J 15.52 80.' 62.1 60.'
·Aq.-..g. 1960-6T -S1~ 1'10 •• "3Y:z~~ ......... g. SC~1'O; C-t)' .n ".To .Altc
TlAHSPOaT ... TION:
....it: So~eMII "~.e.
Truc:l:: 45 l'eglttar1y sc..~u'Pd common camers. r.umerous: contr&O ce.r1'ier'S...
Air: $o~ Frencisco llltemefi~ar AJrpcri., 11 miles north: San Joso ~unjcipot Nrporf. IS mi1. SOIlflt; I.fo
A'to N~rf. 2" tru1as eeri.
Ius: GrtI~; Peariess: -Poeninsu1e Transit; !'arreFt Airparter+
Ov..rugM deivery '10: los Anq~Te:s.. Sari Frd:'ICisco, ond mo.d of C!lHomia ene Ntved'e:,
W.at.r:. &. rN'1es to Port of Recf.n:.od Cify. 32 lr':i1es fu Pol1 o{ Serl Fra:'\C~o.
Kgfr.tf.,.... U.S. lOT and 101 Mef'l'l.fe. Colifomre 107.
Aitpc.rfs: Pe:Q Ar1 o--SI!I rl M.feo Co(ll1.-1} tno sdedule-d let"\lic::el.
4.. DlDUSTtIAl. SitU,
A There era }~2 eeres in th. cay "mils Z!:IMd For IigM industry. !52% Is 'oIeC-4l"1t end .ltaila b!e irl par-cels rang
in9 it! $he wm Yl ecr"8 to 1 SoD Kret. Typ·fC.al s.e1e p~~ during nbC re'""'ged from 1)Q,OCO to $65.000 per
6Cn-. Thll!' terro'" is &eve1 fa gerlt1y rolfr;,.g. Drain:llge is good over md!d' of the a~4. Svbsoi'l is "",~1y .do'be
end' pitin; ir. l\o.* feql.l;red f:lr.tept in \Om$ tI~lilas r.~e.r ffle b6~ore. Sa of Wate: ~if'tS: i" to 30". Sin 0{ s.ww Unes: ." io 18 "-: 36-orl'f.1l. Si:e of Ges tr.es.: 3'" fa 2-4 .. H.P. c&pOcifi es. CopacHy of Electric t:1e5;
4 t:V .and 12 ~ 5Upp'Fy ~nr$. Ne/lreU R/lil 'lie: Sellfflern Pac:if~ r/lilr-o.d' "Pur trtICh Itv.i1/lb!e to some
~reM.. A t"mlfed' number of $1m for res.eord~ ar.d devefopmer'lf fec:iMiei ere sifuet&d m uni~~et.d
.~!IS immediltfery oc:ljecen-t to Palo Nfo.
8, Of !'foe 1052 tKrelI ref.n-er! fa obove, 704 0Cl"eji comprise th", "Stanf.or-d fnd~rl,ial ".rl: edLa.::enf to St/lrlford
Ufli ... ersity wher. )0 n.afiol'll!r!y hewn trIm .are pres.=-I1~IJl located in • rertricf,d cu~L.lr4l' l!'f)'<Iironmen.t for
!ferea .. fedrona. 1"fl~ltl1;lt end'developrnMt, ond pubnmi.ng ()perefions. OtMer ~.tioM~r J.r,own .I~
fronics ,1r.d r-e:surch +ltm'i are l.x.tfeci' in -the l'efo Mo fndurlriel Pert compri5ing epprolitI'L!lfef;tlSO &eres
r.eat ~e .JOu~earl c""ity tmt! "Oound'a.ries..
..... ; ,
>,,~.
"-::>~,~ ,
'c'"' ,
.. , .....
. .--, .-
o
S. INPUSTllOJ. WATER SUrrLT:
J._ ~m. of s...pp~.r: Ofy or f'.oto JJto.
I. Me:.tiJ'MI~ Pll1l'lf:ing C&poo1r~ ].I mi1\icn ge1/de'l. A .... n.~e 'C1-nsl.lmpfiol'. t l S m.'9Jd.
C. Cod per '.000 9<!1i1cms Irl quanfities of 100,000 9,r. per month fQ..JS8.
Cost per 1,000 galklns ill quarlfi¥ies 0' l,OOO,OOO ge!. J;8T JT>Cn~ ~0.320S,
I. GAS. lJ.ECTIJC AND TlUl'HONE UTIUTT SUYH:ES:
tcurrenf 5p6CJ;C rates end • .",j'/ability of services .,bt6in~br& tlpor. reqlje..<1 (rom wpp~~ J
A Gas: ~pplied ~'j hcifk Gos .. Ekcltic Ccl"lpM;y .r.d di-m"ibIJted by Oty c-f ~&Io ..... ~.
Cod pf 1r.d'l!SIriof G..u.:
Iltfef'npfibr. 5erYlc:.-. Fl. ... Sao,...tc.
\/I'c""-'irD........, -. ~.:-~ w; .. ...w,e.t.-, "'""i. "" .... P .. !\wi .... ".., .... ,.n. ....
500,000 4.0<' 44,.4\" SOO.O<Xl NA·· 536"
100,000 .... &4 , 51.02 • 100,000 NA·· 5.040 ,
50,:)00 4JIiI' SZ.57' SO,OOO .. 5.85 ,
25.000 4,92 , 5<.09' 25,000 s.e~ .,
S.OCO S.H' 56 ,SO ' 5,000 5.92 •
• I Tharm =: IOQ,DOG LU.I. U.O. c:c~f • .n-,.... ~bOt ~ 1100..
-s..~ fo • .,.01.b~.
_ ......... ;:.bl. fro.rn PSI E n. q~.~ .,-" 66,00(] th/lno..
.......... -~ "" .... Av.Cor1 \lc-"'iJ N.n.I,'G. ....... tl's.g. ItWH a~ .. '..-rwH ...... ""'" 8u:.1:I1I
5000 I(W t ,000,000. $12M7.aC '.21 " 2.000.000 $20<03.'0
25<lO KW 500.000 6660.30 Ul' '.000.000 10445.0'0
1000 rw 200.000 2942.40 L4H 4GO.OOO 4524.50
500 KW 100.000 1595./,0 1.60# 200.000 2527.iQ
300 I(W 1>0.000 98<./,0 1..65 .. 120.000 f.495.~
\5<) 'CW 30,000 53SJ'O D.· O().OOO 1)0.30
C. T efe~o rle; N.!Ime of SuppTier. P",ific l' &'ep},or.e wmpo.,y.
1. POPIILA TIOH GROWTH AND TI£ND5:
..... ...... ...... ,.., , ... ,-
PC¥lufafiOll in Collnfy r74,9.9 290,547 6042.315
PoPuta~o.l". to Cty lim~ H •• 7J.' 2:S.414j, SUe1
No. 0; Oc:GlJp. Owertin9 Units 5,:510 l47B 16,896
SdIooJ &ronmen:t-Grad8'.i .-6 2,974 7,eB]
No. of Wdter CoMed'ioru-'.754 9,66? IJ' .26'
No. of Eledr-k Mete~ 6.5?S 9,:56] 18,260
tlo of T elepllor'ol!!5 2 .... 'SO ... 75,000"·
Nc. of Gas Me'ers 5,893 I,M/i; r 7.568
~ So..~ ~.itl AI"" G .... -'WoJilt!'_s. ...... o.p~rtn..ttt uti",.',-
"·5'1 CI'w.r.pV-... d'4ng"'l C:<)VW '.r~ Nta.. 51.,.fort1 O"i><e .... ..,. ~.~ra ,..rl .. nJ A ..... r";l~.
~.:.~;
St,'9l. ,
5935 ,
64.2 • 643 •
65.0 ,
I. ... CC0'4 '.ICWH
t.o1 f
r.o< •
1J3 •
126 ,
125 •
13ll'
"'Ty
lnl
e9l,00Q
53.l00·
T 7,S96 f"Jt,
7.15~
11,+48
IS,S4/)
17,24)"·
16.095
-.+ ..
,-.'
. -~
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•• GOVUNMENT FACILITIES -TAX ANO INSURANCE UTES:
A 'The City of 'Illto Alto l!~ :~e Co'Jn.c;'1·M~r1dgeY" t(p'l of goverrun&nJ. '&..nefSf!d' \oallJ/IffOn 't~61~2 is $i 71..
09S,IIO:
I. Comb7rled tol-ar ,pro~rty f.a. r/lfes 19c 1~2 p.er i i 00 ene~ed value:
Acfuei' C.ityi.80. mulf~pfl~ b't tJ,~ ~ilrfO of.::ir'v a!ilI!'~!'Mnf to COIJr./y oIIuessment cf LtV IIqua!s. ",d'lus.t.d
Cq $.90ltIJI. County SL17tJ. School end o*'l!Ir $5.68), Adj. Tofa1 $7.455.
U"inco''POrat.,.d Area;
CCHmiy--O.lbidl!! ".fi2l. Schoo' $5.534. Otner 01.5.1, $.29". Totel $7]5".
hoperty is ~i.lOe!Sed at eppro::imete!l' 2Si' .. of mdn:ef .... ellJe.
C. Cel,ln~ 41'1d/01'" Of)! 541&5 T/lIII: !tate 1'X,.
O. porJC.e Deportment S,iK 104 men. fqlJipmerd' indvd,e,s 18 petrol a"", 4 mOforcyt:les. lI~d 2 fhree-~eeli11rs., an
with 'two-"'II), r5d'io equipme:tt.
f. nrfl Oepetfml!lInt hM 76 perlOl"ln'lllll~d" fun! equ;pped nenons, 6 engine c."mpenill$. ar1 aeriar '-odd.r. J
resOle frucl: end 9 ofher mj$Cene~ e~.r"9litq • .. ehic~ (14 ..... ith t""o-way ~:f"<o c.ommunTce:fio-r-J. aM II
Fire Pf'8'V6nfio" Burel!!u; mltfual~ic' agree-ment 'IO'itn "s",lTOlJod;r1.g ereas outside fN. (J1'y.
f. IMI,ll"artee CI~S5ific4fior;: CIty:. 3; Unde\ll!lopecf Fodl,itIA--N:9"_
G. ~ Syrle~ CapadJy: 2& IN1tOI1 gel./day. Peo:l~ flo .. : 14 m.g./d SeNice to fringe A..-eIH: Av;.i1,bre fOf
~siOOl to fr.nge lI,eoS-.
H. Jo.:IN' projed5 lIIuff,or~ for improvemenf of c::i'y serv;c6S; M:!O~*JJ.s P~ri rxrufion~r fa6l'ifie~ San hfon;o
~~~ PKiFtc: Rllifl"'Ood overp49, flew MI.""nicip-al Service C&rJte-r, a t.fth fi~ st":;'ort. e_pr&nwi!!'t' and 'Sheet
improvements.. ne\ll' afhfal'k canter, c;,y pCl~ 'improvemen's. il":"Iprolfemenf er.& flJIiP5r1sic~ of MlJI'ilcipa!
Yacht Herber. Coun~sored tmprolfemel"lf of Pollio AJ'to ..-..trporl and m",rs-mj~en..con/l.r nste hignwllY
corutrvdiOn prOgram..
t. IMI PAlO AlTO LAlOR MAUn AREA. JUlY, 1960:
A Area iI'Icludti: Palo Al1Jo, Ml!ln10 Part AfMorfon. los ~, t.0!! M05 Hirl1. Stadord. EMt Plllo .. ~'to, Mou~
foil1 .,iew, !a~n Po/!'*. Mel Wood.sio'e.
I. &+\mated' Cr..ifia.r.. 'Op\lJ/lf\c~ J.J.l;r, 1?60: "-rea: 214.00c. 'II~C ...... ~: 52,200. ~",duding Stanf::lrd U!'l.rva~'1y
~ents lind commuters employe-d' olJfli oje ff,e i!!reaJ
C. &timeted Crvitia., EmpioytMnf in Area. JuTy, J 9W: 71.000· •
l"!PI: Of-IMtUSTIY.
... ~ "'" , ... 1YPE OF INDUSTRy.. , ...
.. Agno.,rture, Foresfry &: fisheries 1.500 d. Tran:;portafion. Commur.kafioo & Vh1ifies 1.>00
b. Confr&d Consf.-vcfion. 1.<00 e. Rete~ I: 'Whole~lIle T rode 13.600 c. Manufodvrit1G' '<.400
Primor.; 'Pu tshin9 .00 ,. Rr\e.r.ce.. !nsu~N;. &. k"' &'I1t& 1."00
~n-etedricat Mec=hiJ'1~f')' <00 9· Seno,::e 23,900
8oc1Pco1 Mod>i""'Y lMilO h. Go"l!mmef'1t··· A.500 Otf-.er Me.ru.rf'acfuri"9 2)00
• .so...n;a: c.ri'f=t,t. 5!-.. ,. [)e,p ..... ",IfIM:J s,.,pk.ym.~"._
•• &oP!~1If fig,," iIoa"de .... !iI •• nd' SDt.='l' ",~,b"" .If .m"tc~oIoct .u~peid ""'i1J WQr-U"" ,,"d dcm,uf;a,.
_. fn-r.;f .. d" .. .n ci...m." _mJllC}-eJ 01 F.d",,~. ~i1I~ ,,~d '~i 'iI""~",,,.~ilI r.q_tdl.a err ~ lfldi ... ilx i" ... ~idi ~,~~ _ re
.... gegld.
, .. OTHER CHARACTERISTICS OF IME LAlOR fORCE:
&tertf C1 Un'foniz,efiort.: ConstrucfiOI1 ~n& so""e monuf"cturing ir,d,-,,>-t~;-es ar. unicl1Tzed. Govemmel)i ~;rp. ~. _.
c1aricat and domesfi.c. worl:ert a:re not Imlor'lizeC'.
Mosl fefai) ond wl-.olesaTe 9"'O'.1p5 are Mt ur'lJor\-sff,r:~ted. no"-&"11 rhe e!edronics and rt!:sea.rc" gt',;:p'~ ·"Jut!: to
ff1e lerge number of -t.c.t...nTcal. profeuio:lO'lar, .scientifIC., rese,,1'clI Ill"od te/Khing de:5.5!fi.:.t.lfioru.. .. _ .,
In file uni'm;zed 9'"='uPS, 'abor relafioru are e~ener.t d-.Je to a fe.l"O,-ebre cr.md~ f~ rll~ ,ptQdlldi~"1 ... ·i-tn •
~.~imurn 01 labor c!l"spute-_ A. sized ~ le segment comprises comm"ie'1 to San fr~n.::iKO and o""e:t. ~J .. ~a
C) le-L ~ ~'. ~
o
II. W"'G ..... TlS:
W,.ge raft: inf"rma(1011 ma)l b!, obb~lled from tr.e C'II~m'bl!r ~f Corr.merc. ol'ld f~m ~. Pakl Me oit.r;.e Df
~ S1'lIf, Oepartmel1' of Emplormenf.
for mc;.rmar",,, Ol'l. II;Inion. conh&d wIIge rates ~nd proli1oiol15 lind ror CJ.)Mtdi .... ~ bllf90~rJl19 I?ro'lolilierns. ~e
&QIJrc: ... !f,e Staf, ~rtm!!"f of Irldudrio!l Rel~ficns, C=v;~;on of lll~r Stafis.fia .rod Rese.t!lrch. +45 ~d'.n
~,.. A\/e.N.l., SOli. fra.t\Ci~-:o 2, C4tfOl~,ill_
II. HOUSING "'YAlLAlnlTY. ,lieu AND RENTAi.S:
RIlfI'a& ~r one-and fwo...~ed'l"O()m epol'tmerl'f$ liMa dl:p~exe:s rll~e befwMr: $ 125 lind $300 ~ moon,. Iter-fels
for two-and I'h~room Stouses f'e:r,ge betwH" it lS lind $300 per ITllOl'lth. Sales price!; of exTsfing h.omes
w.e from $20,000 fc:I 145.000 c:t.Jrin;l J9bO. Th,re .re 6 51.:burb.on r-!llsie/'erlfi..,f ere," "",ithin 5 mili.'!S of Plilo
M1:, otlari!'l9 "om8$ pricad frorll S I s,sao to $65.000. The"'t! ere 1 hote!!. wil'h 215 rooms and 23 moh-15 irl f!,e
lire, witJ. , .. S rooms.
11. CO"'MUKITY .... en.mES:
The Pa;Cl A1fo.-Stanfcrd ~s~1 CerTfer llAl a tofal' of b27 be&.. Th .. n .... U. S. V.tere,"" AdrnIr.!sfrafion Hos..
.PIta': hl!S ~,OOO be&... Ofher-tMd'ic.a1 (~ci!i+ies il"rCk-!. 2H~ p""yt.kie~, e"d lU~eaM, "7 d.~'fists.. ,,~d "'e ~eC'\.~
ford ConvaTe:sc:er'd H.:.rna end CN1d,...f\·s Health Cenfer. EducllfiOl'lor facititiei include 24 etemeniary sd:lc/s,
3 fJl'liQf" lligh Kf,co~ and 2' Iliglo. ~ls. ed\llt ed'iJCilfull".. :2 parochial IC~OOk. 3 pri ... e.t. scJ.oots, F001'J..iJ! Cof
fegll' and S"h::nford tJni".·ersoly. Thera ~re -41 chrc.J,es, 5 ti::a"lIi;es. 1 n~peper, eN! 11 bar.'b:. Rscrea:1i""nol
faal1fill!l$ g',duck 5 fne.efers. T 6 po!Ira, 13 pta)l';rcu~ds, 6 rw'tmming pel'J!s, 3 go~ co<J1"$es, numerous rio-n; rlebr~.
~t lIar"bcx-, blr-c1 sardui!lry. mU"lkif>4l I!irport. end a 1200-ec:rw M.l~fic fooi'nila pa:\. 'Neerby ere ~ltee stete:
redwood ~m. II varillty of Oo'"'"...ean hoed. r-!$vrfi; ... ;!h'n ':;Ir>e i.eur, and me/';y Sierrll ski resom withia threa hours.
klt5eara ~stm:frtH1S withln ihe area "iodo,Jot: S+"n~Qrd Reseercll\nsfi'hlte. Starr ford UnNtrJ'1I,i1y, 'o'to ~ Me-d"t
cal ftwseard FouM"a-f"Kln. Cenfef for f!1e Advanced' Shlay of f!,e 8e"aviore! Sciel'KlM. e.,a many fi~ fcc..!'e4
ic Stzlnford Irldtnmol P." lind P'ao Me lnd"iJrlriol PII,-l P~'1ned b-fufol..-e c..crlSfrucfior'l t!.l'1! resellrch fdt;es
of Ganll!lflil T etep1tGne lind Elecfro.'li~ le'boretories. be., Amtrrican fnsfi"h..-1e (0(" Itesearc'h. sr'd BroilaMica Cente-r.
I~ MANUF ... CTUIfNG:
The,.. are U11i91rl lno!lrn.rfecturifl4 pubn~fUn9 and' f'lHearO. flnns in the GOmtru.ini'"v. leeo"ing. groLip c:~es ot
prodvds are eTectronics insfNme::"<n 4r.d researc1l. PJC!o c(;mml.lnk,ofion .sysfems. medical L."'tffr\.Ime"1'h IIna re
$eara.. pnrling ar-c pubr~hu,g, pra~;cs, l,ert-eopler, aM:! fi'm processrng.
The 5 largest lI'\4fI!.lfeKfuring f'irrr:J m P/lfc Alto ate:
M.-ME Of QOMII.QrT
Venez" AssocIates
~..f'echrc! Ccmpa"),
Pbilco Carpel tefJOri
l!!)dJ~ed' M'i~1ef & SpKe Comf>lln~'
klmaro 'rnsfl'iJrmnh., 1t1c... Spjnco [)j\lis:Clr);
Eastman Kodd; P>"OC~....5irog ubmafory
Gene-rel E!eclr'ic Company
Trcverrng Wr,v. Tube Produch Secfion
ACrniraf Corp<:lrafiol'1
IS. NOH-MAIIU FACTUIING EMl'LOTMEIfT:
NAME OF COt.d'I\NY
s~rcrtQ U1'llvers"'"
.. ,Stan!~rd kesear.;J.lnrti1'ufe
PII10 A'tc MedicllT an.,
_ ~~~U~Shl1rord
3000
1100
2:/00
1500
418
400
)SO
212
-4b1b
1i#
406
<00
Eractro'lio
~rcni.::s.
Electronics
Ere.ctronrcs Resea.-cl
Medical trufn.m'lero Rl!!seerd,
Color Film Processing
Eled'T'O"lo Res.e4~cl..
E~n>cs
S:.wve'y 1Iy: F'sla A1to C},amber of Commerce iii cOClperllfi:.n with the Sf6fewide Jndu:stri~ Deve:icpmercf Comma ..
"'-:',., ~-,;,:fe"e. CaHomia S+4fe ~mber of Commerc:e..
ReYf,e-.ved ~,{~ Califpmia StaJe Chamber of Commetce,. September. 1961.
R&V.19bC.
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