HomeMy WebLinkAbout0415.095! .' •
TO:
FROM:
DATE:
SUBJECT:
BEQUEST
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City of Palo Alto
City Manager's Report
HONORABLE CITY COUNCIL
CITY MANAGER DEPARTMENT: City Manager
Sept.:mbtr 16, 1995 CMR: 41S:9S
Approvll or Budget Amendment Ordinance for tbe foUowing
contracts:
(I) MklloWJI Shopping Ceoler Traflic Analysis;
(2) Flcilitalor ror boilding ~ooseD'U' Imong stakeholders in the
M'odloWII Shopping Cenler .ite design pr""ess; In d
(J) Pre forma lnalpis for the property owners in the Midlo,.,. core
lrea,
The City CoIm<:i! approved • public-private pllltnerShip approach to revitalize the MidIOWl!
Shopping CeDrer on 1une 12,. 1m (CMR25S:95), Coolingent upon the property owners
~ with ... arcltitectw"al finn to conduct • sile p\"'ning process, the City had agteed
to assist them in their efforts.
RECOMMENDATION
Staff recommends that City Council approve the expenditure of S n,soo fer the Iraffic
analysis. 510,000 f<J< the facilitators' services and $10,000 for the pro fom;a analysis {or !he
Midtown Sboppping CenIer. A Budget Amendment Ordinance (BAO) for the Iota! amount
of $37,SOO (Attachment A) accompanies this staff report.
POucy IMPLICATIONS
The .. recommendations are consistent w:i!h previous City Council direction to provide
assistance to the Midtown private redeve~n1 efforts.
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EXECJj11YE SUMMARY
While it is =<>gnized that redevelopment of the Midtown Shopping Center is neeosslll)' for
iIs loog-lerm economic viaWity, private redevelopment entails a coo"fmatr.'e approach and
owner investment strategy tJ-.at may require .:ubstantial time 10 effectuale. There is • real
need fur Midtown Commercial Center property owners, porticularly within the core area, 10
determine wh.t their uliirnate plans are for commel1:ial re-investtnent and continued
~ in Midtown. These plar.s should reflec1the correct balance between the needs
of the ncighboring community and economic feasibility. Unlll the commercial property
own«> determine !heir role and desired investment strategy in Midtown. private sectO<
redevelOpment will nO( occur, The City proposed 10 assist in their efforts by playing a
'coovener' role in the form of site plan preparation. 10 be privately funded by the property
owners. with City facilita1i<ln in the plan preparation. This will enable property owners IG
coIleeiively inves;igale redevelopment scenarios which will address all properties Iocaied in
!be Midtown core area. A com:eplU4l master plan(s) will be prepared for the Midto'hl1 core
a. ..... showing the genera1llWlding locations and square footage of ancboc tenants and small
shops and parking. There could be several plans general«l, particularly if pbased
redevelopment Were anticipated 10 occur. The conceptual master plan would ultimately be
subjected 10 a pub~ review pro<:ess thaI could involve an initial pre-s.::reening application
and a formal Ippro,lII process fashioned after the Gll", Site and Design Review, with
An:hltec~.1I1II Re\iew Board (ARB) &r,d Planning Commission (PC) input, and final City
Council (CC) approval
The property owners in the co« "ea bave conlracled wi!h Stoeckel-&; Northway
ArchiIl:dS 10 condUC1 the site planning process (Memorandum of Agreement is presenkd
as AIIachmenI B). Contingent upon the property owners' decision to fund and undertake
the concep!ual master planning process, staff had recommended proceeding with the
following two steps:
i) The City rewn the servkes of • traffic engineering cor.sullant 10 (a) provide
IeCImicaI assistance 10 the cooceptual site planning process, and (b) to determine the
proper location of. signalized entry into the commercial center (should one be
necessary) and 10 also evaluate tile anlicipakd traffic impacts of. two-lane venus
bJr-lane Middlefii:ld Road configuration. Attachment C of this report is the scope
of work outlined in the Request fex Proposals issued 00 August 3 J, 1995.
it) The City retain the services of • qualified retail financial consultant 10 participate
is the conceptual planning ~fforts and 10 prepare a pro forma a.'\aIysis of the site
pla. alternatives, The pro form •• nalysis WIll provide tile commercial property
owners with. • financial posi60n examination based on each inaMdual owner',
condition(s) and desired coorse of action. In tile = of M"ldtowo, owners will be
able 10 assess the financial implications of building rehabilitation, privale property
CMR:41S:9S
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redevelopmenJ. or investment in MidlOWll cenler redevelopment eff<l<tS. The finn.
Keyser Marslon Associates Inc., has been successful in this role in several other
COIllIIIUl\itics and could pro",del>oth the retail link to the private sector .ite planning
dforIs and !he dement 01 continuity from the earlier won: of coodll<:ting the Midtown
Malket Analysis. A ohort fonn contract. as r.hown. in Attachment D. will be signed
after !he Conncillpproves the funding.
The Midtown commiUee process is intended I<J be concis<. timely, and produ<:tivc. There
are anticipated to be about five meetings of the larger committe., to be comprised of
representaIives old!.: COIIlIIleICiol ~ 0'>merS, residents, comrnerciallenants, 1Tri! some
BoanI, Commission, and City CollDciJ members. The Chamber of Commerce's Economic
Vt!aIity Task Foree will also participate in the committee process by providing I forum for
commercial property owners 10 discus. indi",dual investment strategy ley I<J the success of
Ibis project. Technical assistance will be pro>ided by the commercial property owners' retail
an:hfteCl, and the tnffi<: consultant and prQ fOlIn. analyst retained by the City.
AI the Council meeting in June, it was also suggested by some Counct1 Members !hat in
order 10 pro,.;de stakeholder input to these pJanr.ing efforts, the use of. facilitator would be
• positive oddition 10 this process. Staff has solicited pr~s from falD" facilitators,
suggested by MiCftOWB residents and property owners, 10 conduct the committee meetings.
Since this individual will play • very important role in developing COllStrlSUS within the
grDUp. key parties (owners, tenants, and residents) have bee .. asked to participate in d!.:
coamltanl selection iOr!he facilitalor role, after the City Council approves the expenditure.
In an 01 the staff's discus,-ions with interested facilitators, there have been some recurring
themes: restrictions on committee size (IS is generally viewed as rrwclmurn); defining
consensus with the group early on in d!.: process; and establishing clear goals and objectives
of what is 10 be accomplished.
fiSCAL IMPACf
The three tasks of performing a traffic analysis, conducting I pro forma study and
constructively involving an stakebolders in tile site plao process with assistance from •
facilitator. are estimated 10 cost 537,500.
None requmd.
QlR:ffl:9S
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AlTACJIMENTS
Attachment A Budget Amendment Ordin=
AttaChmcnl B Conlract roc seMce between Mldtown cornm<:rcial property owners and
Stoecker /I. Northway Archile<:lS
AttlIclnnent C ~ of Scrvkes far MldtoWll Traffic Analysis from Request roc
Proposal (RFP) issued on Augus! 31, 1995
AttlIclnnent D Short Fo<m Agreement for Keyser MarstoD Associate, 10 perform ~
pro farm_ analysis
PREPARED BY: Carol! anseR, Managa, Economic Resources Planning
REVIEWED BY: Bernard M. Strojny, Assistant City Manager
OTY MANAGER APPROVAL:
cc: MidtoWD Markel Analysis Subc;ommitt ••
Midtov.n Resi&nts Association
MidloWll commercial property ownersfagents
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ORDDWlCE NO.
ORDINANCE OF THE COUNCIL OF THE CITY OF PALO ALTO
A.v.ENDING THE BUDGET FOR THE FISCAL YEAR lSSS-S6
TO PROVIDE AN ADDITIONAL APPROPRIATION
FOR THE CITY MANAGER'S OFFICE
FOR PROFESSION/<!. OONSUL TING CONTRACTS
FOR TIlE MIDTOWN SSOPPING AREA REVITALIZATION PROJECT
WHEREAS .. pursuant to the prov1s1ons of Section 12 of Article
III of the Charter of the City of Palo Alto. the Coun~il cn June
19 .. 1995 did a~ a bJdget for fiscal ye3r 1995-96; and
WHER.EAS., the Midtown Shopping Area is in need of economic and
physical revitalization; and
WHEREAS I the property owners are funding a site plan~
contingent upon the City contracting for a traffic analysis and
proforma study of the area; and
WHEREAS.. the City Council recommended that a professional
facilitator be retained to seek input and recommendations f~ the
affected parties; and
WHEREAS .. staff has developed and issued requests for proposals
for a t.raffic study. an ecc,nomic site plan study .and ~aciljtat-cz
serviC'es; and
WHERE..~ .. the costa of these professional cons"':..11tant contracts
are estimated to be $17.500 for the traffic study and $lO~OOO each
for the economic study a~ f~cilitator services. for a total of
$37,500_
NOW ... THEREFORE" the'···Council of the City of Palo Alto does
O~N as follows:
SECTIOl\j 1. The sum of Thirty Seven Thousand Five Hu.rrlred
Dollars ($)1,SI),O} is hereby appropriated to non-salary expenses in
the City Managerrs Office. and th~ Budget Stabilization Reserve is
correspondingly redu~ed.
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SEcrION 2. This transaction will redl.:-:-e the
Stabilization Reserve from $12;2S~,E75 to $12,249,175.
Budget
SECTION 3, ~s specified in Section 2.2a.Oeofa~ of the Palo
Alto Municipal Code. a two-thirds vote of the City Council is
required to adopt this ordinance.
S§CTION ". The Council of the City of Palo Alto hereby
finds that the enactment of this ordinance i9 not a project under
the Califot~ia Environmental Quality Act ar~, therefore. no
environmental impact assessment is necessary~
SECTION s.,
Alto Municipal
adoption.
NOES,
ABSTEN7ION$,
ATTEST,
City Clerk
As provided in Section 2.04. )750 of the Palo
Code; this ordinance shall become effective upon
Mayor
Senior Asst. City Attorney
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APPROVED:
Ci ty )i'.anager
Peputy City Manager
~sistaat City Manager
T 1.1 • • I I I ~ '0
Standard Form of Agreement Between
Owner and Architect
for SptKfai Sen;icu
198e EDITION
11f1" [)(1Qf!,IF.NT HAJ lMf'Of1:TA,VT lli(iAL CONSEt;JfII:.'I(J~o;; WNSVLTATKiN 'Flnl
m ATlt IRNEY rs EN(X)IJRAGI!.D "/Til RliSpeCf 10 ITS OO'ofPl.F.TION OR MUUIHO'J10N_
mO<.le as of the F 1 r&" ""I ol September
NlnclCC:rt Ilundred 100 • .1. ... ,,)' rive
BETWEEN the O\IIncn Aidtown Co-Owner. Groui>
~-"~J c/o '!'oa FOy
Aicltown lIedt)'
a115 M1c141efleld ~ad
Palo Alto. ~~ 94306
100 til<' An:h1I<.'C1: Stoecker .<l,d Northway Architects Inc, (Lie, C-iOU)
/lOd~"""'_ U} Lytton Avonoe
Falo Alto. CA 94301
I\Jc the '''1Iaw1ng PIOj«t:
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--John C. IIort""'Y, Principal
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City Manager", Office
MIDTOWN TRAFFIC ANALYSIS -Palo Alto
REQUEST FOR PROPOSAL (RFPl
CITY at' PALO AlTO: RF. la/S&!
PART II
SCOPE of WORK or SERVlCES
PART I -SCOPE 0( WORK or SERVlC£S City of Palo Mo
CITY OF PAtO ALTO
SCOPE Of SERVICES
TRAffiC ANALYSIS CONSUlTANT
1. PESCSIpJ!ON OF PROJECT
The CFty is seeking {n"opcsaTs Jor a consuTtant to conduct. troffie analysis
10( the Miat<)wn Sh<>pping Center and the surrounding area in Palo Alto.
The CltJ and property <) ",Mrs are c urre rttly invo~,ed in a pubroc-priva te
partnership .... ,nereby the pr~rty owners are funding. site plan prepara
tion and the CFty is funOl!l9 a traffie analysi5 and a pro-forma study Jor the
M"tdt<)wn Shopping Center. The envislocoed product of the architectural
exercise is a conceptual mas.ter pTan for the Midtown core area show\ng the
general bun<f1!l9 Iocati<>ns and sQUare rootage of ane"'" tenants and smaD
shc>ps. and attendant parking areas 0<1 a center·wide basis. The intended
pu.r~ (If the traffIC analysis is to:
(il]
(iii.
(Tv)
p1"ovlde tecooicat assistsoce to the conceptual site planning exercise
outfined above:
suggest alternative. Jor the location of the en(r&nee to the
convnarciaf area, which may inClude the scenark> of 8 signarized
entry;
evaluate existing conditions and recommend improvements k>r b<ltll
internal V.e., ingress and .",ess from the Center] and external
circulation [refer to the attachad 19S8 study for present concfrti<>ns);
and
evaTuate the anticipated impacts on the following traffic related issLles
if the four-lane MiddlefoeTd fIoad configuration were 10 be changed tG
two-lane {wlth dedicated parl<ing ar\(\ bi1<e IaMl ()( three-Ian. (With a
protected Ieft~tUfn lane in the middle}:
• volume on alternattve streets to which. traWc wm most lIkely be
<flYerted Oncluding Lewis, floss, C<)wperl;
• traffic speeds and road safety; and
• pedestrian and bike "friendliness.-.
s
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PART •• SCOPE of WORK or SERVICES City 0/ Palo Mo
2. BACKGROUNp
Tt'.e Midtown area o.f the City is experieocing high ~i1ding vacanc~s alld
several properties are for lease or sate. Existing tenants are .co~erned that
the d'ecnne., pe:destrlan and vehicular traffIC to the Midtown neighbofhood
commercial area in generar will result in further ecooorrl~ d'ecline of the
.roa. AIt/lOugh some inOrvi<1ual bu.lne •• e. have done we". sale. tax
revenues tn general have steadily decTInec1 in Midtown for some time. A
market analysis was COO<!ucted taot year to help the CiW identify existing
tenants and rent structUfes~ property owner desires for sale or t~ture
development. mar):et demog<aph1cs of the sunoun<fing neighborhood. and
viable neighbofhood commercial be cOf'ducted to identify SUf'ournf"'9
resK1ents· shopping needs. In the Midtown Market Analysis cor.suftanl·s
optn'k>o, the key area 'or the fir!t efforts of majOf levi1alization is the area
comp<isiny the northeast comer of the Midtowrl $hopping Center. Th<I
consuftant recommended that the long-term re .... ftaf'ilation of Midtown win
entaa substantial redevelopment.. necessitating both Pfrv8t0 sectOC'
investment end City facilnstion_ The pubHc-p{fvate partnership is an
O<.'tcome of this recommeooation.
3. SCOPf Of WORK
B. ForJowing are the issues that need to be addressed in the consultant's
traffIC a".lysis report j.,.. the Midtown neighbofhood commerciar
shopping center,
I. On several occasions k res"fdents have expressed the desire for a
mo<e "friendlv' street conf>go<atio<! in Midtown that coord be
instrumMtal in tying the lou< c<><nefS of the neighborhood
CGnVTlercial center together .. and in general to creating a rT'IOf'e
pedestrian environmen.t within. the Midtown area. This
conftgUfatio<! is perceived to be predicated upon reducing
Mi<kfJefield Road to tw<>-l.".s from the existing four-lanes, and
provlding on-street parl<ing along both sides of Mi<kfJef",i<:_
$eve,alse<:tiOl1s of Middlefield cunently are two lanes. ar><!
some exhibit traffIC counts similar to the Midtown coovnercial
area Middlefield Road section (refer 10 the attached map
showing latest tr.frie COuM. fot City streets). The studv io
reQUirecl to evaluate tha fonowing. in fig<1t of a changed
".
PART. -SCOPE of WORK or SERVICES City of PaTo Mo
coofil/oration of Mid<!lefield (from four-lane to tw(Hane (with
decftcated paMng and bike lanel or tfvee-lar>e (wit. ... a protected
left-tum lane in t~ mid<llel:
·anticipated diversion of traffIC EO other streets that may OCCUf'
Ff Middlefieki Road tS reconfigured;
-the impacts of such crversioo upon neighboring streets
CmcluOmg lewis, Ross, Cowper);
• impact on traffoc speeds and road safety along Mid<f1efield;
and
-its effectiveness 8S a tool to produce a more pedestrian and
bike 'frle ndIy" area.
i. The Midtown convnercial area currently"as two signals -a
fou<-way traffic signal at t~ ColoradolMicld1efield intersection
and 8 ~destr~an crossing sIgnal o,ffset from the intersection of
Middlefield and Moreno. The latter signal was instaned in 1991.
primari:y to address safety issues of pedestrians crossing on
Middlefield P.oad. Since the focus of that study was to fool< $1
pedestrian crossing safety. ar.d not ingress and egr.s. from the
commercial core ar~a~ the signa! as lnstaned serves 8 very
rtmited purpose_ No traffic Signal presentry exists at the primary
elltrance to the Midtown core area~ The impflcatk>ns of signaT
relocation and new s;gr,al instanation ar. pot.r>tlany sign1fICSn(.
and require pubfic expend'itlife and policy determina'flOn from
the City Counc~. ~ traffic study is required to SUl;gest the
most ideal location fo< a si!l"an,ed entry into t~ commercial
center. The OJ>tions should include ~ co se Jar a sienafized
entry, if it is justif;ed at the new s\J9gested entry. In conjunc
tion. the stud,.. wil1 evafuate existing traffIC conditions and
recommend improvements 1« both intecnal (i.e ... ingress and
egress "from the Center) and e xtel naT circuTation ..
iii_ T~ City and property owners are currently involved in a pubrJ<:
J'fivate partnership, w~r.bV the prOj>erty owners are funding a
site plan p<eparation, the envisioned product being a
conceptuaT maste:' pfan Jot the Midtown core area showing the
general bufl,ding locations and squ are footage of anchoc tenants
and sman shops .. a:-w:J attsr".dan.t par1dng areas on a center-wide
basis. The selected traffIC analysis consultant win be required
to wo<lc wlth the architect and provide technical assistanoce as
the conceptual' site planning exercise ev~ves.
1
,..; '-.3' -
.
. .
•
PART •• SCOf>E 0( WORK Of SCRVICES City of Palo Mo
4. EE£
b. The selected coosuharot wili be requirelflo attend five
meetings (anticipated le~th of each session bei"ll
approximately (We> h<>.xsJ with. eroup consisting of
property owners and their architect (.s'. merchants,
residents, City staff and members of Architect ..... r
Review Board, Pianni"ll Commission and the City
Council. led by a facilitator, to reach a COfls.ensus
regardi"ll the OVIcome of the sile planning exercise. The
consultant wm be required to make a presentation of the
studv and its final conclusions to the City CouocR and/or
staff .. es needed.
c. The study should provide professionally based
conclusions and recommendat~. In addition to
addresstng the requirements of the project (described
under {el abovel. the final report should speciflcany
inclu<le aerial photograph ISO scare' of Middlefield Road,
showing t.he ~oyossd tar-e conf~atiorls. Antfcipated
tr.ffic volumes on Mi<kflefield Road in this stretch should
also be illustrated in the report. Staff win review the
d<.ft report r., two weeksl and the consultant win
incorporate staff comments in the final report. Twenty
COllies of the final report should be provkfed to the City.
The anticipated budget k>r an aspects of eonsuhan{ services is estimated to
be not more than $17,500. including ar.cinary expenses.
5. SELECTION CRITERIA
The CoosuTtant Selection AdviSOfy Committee will review proposals and
interview the most quarified eonsuftants bas£d on tl1e Jonowing aiteria:
(Note: Consultants selected to make ora! prese"tatiOns before the
Consl>ltant Selection "'''vlsory Committee win be notified d .... ing the second
week 01 September, 1995. Oral presentations witl be scheduled
subsequentlyl
8. Oerno<1strated expertise in the fiek! cf traffic analysis. preferably for
. ---
•
PART.· SCOPE of WORK or SERVICES Crty 0( Palo AIIo
both residential and commercia! districts/areas;
b. The approach and methodol~y proposed;
c. Experience Et suggesting .cre-ative solutions ti) similar projects in the
past ,attach sample reports and/or graphics .$ appropriate);
6. AbilitY to wo<k we1 with mem!>ers of the pubITc and experience with
process oriented' projects; and
e. Reconvnendation from references.
6. AUACHMfNTS
lr ... consulta .... t is being provl(!ed with the follow'"llI material for a better
un<Ierst2nding of the project:
Mtdrown Market Analysis. performed by Keyser Marston Associates.
January 1995
Aerated staH reports ICMR: 184:95. March 21. 1995 and CMR:255:95, May
22.1995)
Midtown Commercia! District: Parking. C;rcu'arion ar>d Access StudY.
performed by OKS Associates. May 1988
END of seCTION
•
...... ~ .. ~.~ 1"'--) .• . '.'
A'M'AClOO<II'l D
AGREEMENT
{~'rE lO 8:: ENre;I;CD 8V THIS AGREEMENlIlrU.OE AND ENTERED INTO,Clf,j 1'1-tE OAr ~ _. _______ 1:0_ EN CIT'( PIJRC~~I\H:'
BY AND BE1WI=e,. 1'HE QTY OF ?ALO ALTO &liERENAI'1't:~ REfERRED TO AS OTY. ANO
.. ' .... "' aIiJI!! ~ ASIDCIAn:s. INC. '" _ (AOORES.Sj~lmii:~ Aven~l ~~!'!'l ~naDCisco (Z'F')~Clll tl"~E,AJ5/398-30 ~9 ~REO lO AS ~~. N COHSlOEAATQN OF THeiR "L'TUAL CC-VENA.'IITS T!-!C PARTIES HERETO .J.GREE AS I'ClU.OWS
• CONTRACTOR SHALl f'ROv1De Ofi FUA~il'iE FO'.J,.OWJ.;G ~IEO S(AVIC.ES oI.NO~ '-IA1"'fRlAlS ~P£CIf;co IN EXHIEJT _=A=--__
~~ Hf:RETO ANO INCOAPORATEO KEfle .... BY lti<S RE-~E
A -Scope of Services
TERMS THE $UMCCS AN(),IQR WA~w.s F1JFI.N!$"!ED IJNDEA!HlS "'GREEWDl7 Sl-lAU COUME,,"CE ON _ October 2. 1 9 95
.-.N!l &-IAU eE CCNP\£!EO BEFORE _~tober 1. 1 9 9 6
COMPENSATION ~ n-1.E FUll PEFiFOfWA.tU or THIS ... GRCEMENi.
:J,:cm-SHAU.F-AYCCM"RAClO!'t '10#000 .. 00 lIpan completion of the specific work in
Exhibit. A. Scope of" Services. City viII make payments
G CONTRAC"fOf'lSHAlH'AYClTY. to Contractor on monthly invoices.
• PAYMENT RECORD 1OO'AR1-' USE """"'"' '"""
• CITY ACCOUNT. '-'NV=M"'B=.E"'R"':==_===-____ --==c=--r -·~~------l
rEV COOE OfIJECT rRo..<er P ..... "'-i+';;X"l"':O:. co. o"'""""''=Ct'''L''.''O''J''.J'--_-::_· ____ j---i
'3ENERAL TERMS AN D CONDfTIONS ARE INCLUD£D ON 80TH SlOES CF T!-'.IS DOClJ\I.IIE~rr
;«S AGREEVEIIfT $H.\U a;::GME m:t:CTIVE LlPOJi iTS APPROVAl AnD EXl:CtiTIQN BY eliY. rN 'lWl-:-nESS TH.[RE!JF. 1"HE P~TlES HA.VE mcl.fmJ :,,15
o .iAf9AOIT THf OAY, ~Otmt AND Y"'..A!I FIRST WRfmll ABOVE
.1D tMAIC.Us.. CONnw:t~ ag;ee; ID iJu,!emT1~, defend" ilrod held 1\afmIeo'..$ cnv.its Q!'ficm, as;eiTts iln~ em~i~ flc.m :1IIy ina all deman.1s, c1~lms cr ~.arlilr! M
i' na%Jj .... III1CT"rlin; "'rGn~uJ e"ea;x ~lISed I!y CIII" ansinllllut or COffT'RAC10A'5, Its "ff.cers'. I;i~~ts' f!l' ~.,,~r.o~~'·I1~;!!llierJt icts. ~lTcrs, ')r :)mlul(lmi !11" ':,lII~uJ
':>COOdLSCt, orCOilO'ud fur .t.icfllhe law imJ:oses 5frtclli.1bi~ an CONTF\ACTOA i:l tilt Pl!110lTN1'Q <'1! ~plw~ ttl pert~.lt.1'5 agr~mtm by COIimACTDFL
",TJR( AGREDfENT. This ~ffle'11enl m;I!t!: ltrms anc! rOOlCfjljpns III :m!m!rv ~vCC!l' r!DreselTllthi! L!T111r! ~mtJTt !l-e'!WH~ till! ~'1f'S WlItt resper.1 u:: t!1f p-lOrcl"1a!;e
~ ~ ri h rq~9rJ11nt rrwmal,s CI'" S~P~i5 .. p.l.\'!fll:rtt IQJ 5erv.Cf!S 1IIfliC:~ mar lH' '&It su!llrcl ~ ltl5 t4mtr.t.::l. All ~ agreemll!lts, f!p~~iQn5. itil~lT.enl.S.
pIi/I6or'Is itl1CI ~ ~ ora! OJ WJiIten ilfI ~~rs.edtt:l her!by
... -"CAROL==o-J=AN=S"'EN=:-.-o}laO-n-a-g-e-r--
. <-l'T Economic ___ Resources Planning
'P.D. BOI( 10250
PALO 'UO, CA "~3 Tet_ 415/J29-2604
CONTRACTOR
SOCiAL~TY
c<! j ~ 5, NUU90ER
• lNVOIClNG saw .c.u.INvOtCES fO TJ-\E CfT'(. AnN PAOJEC: WANAGEA
• crrY OF PALO ALTO APPROVALS: (ROUTE FOFI S",,..,.,T'JRES ACCORDI'IG'O ~BERS I/Ij ,a.pF'R'J"Al. eQ)::E:S BELOW.
~:---" D"~~' ,:~--I :~ l:'~~·~iCOi'~Cr-~~'~~"~'''''~. ::;n~"''''1
F OVER 15,000. AEOOIAES CrT'!' 1ol!I.NA.aes-s SlCtMru~ F OIlER $2'5,000, REOlH~ S; MJlYOA AND em ,,~ SIGNATURES
CITY OF' PAt.1I .. lO mm; APf"R:O'VB) AS TO RJA'"
EXHlBITA
SCOPE OF SERVICES
,-
On June 12. 1995. !he Ci!y CouncI <flfeC!ed sfatflo retain a qlJarlfiecl rata! ~nancial
consultant to participate in !he concep!tJaI planning efforts being underta~"" by !he
proper1)' owners and 10 prepare a profon'na analysis o(!he site plan anematives fOI" !he
Midtown Shopping Area. The profonTlJJ analysis will provide !he commercial prope<ty
owners wi!I1 a financial position analysis based on individual owner's toncfrOOn{s) and
desired COUfSe 0( adion. In !he case 0( M"ldIown. 0'I0'TIeB wi! be able 10 assess !he
financial implications 0( build"lIIg rehabirrta!ion. private propel1y redeveloprnenl. or
investment In Midtown <:enter redevelopment efforls. The contract ncludes a\tendance
at rooetings as required.
KEYSER MARSTON ASSOCIATES. INC.
SHORT~ORMAGREEMENT
•