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Home My WebLink About0254.095• . " . ":.~ City of Palo Alto City Manager's Report HONORABLE CfIY COUNCIL ATI'ENTION: FINANCE COJlfMIlTEE BUDGET 95 -96 FROM: CfIY MANAGER DEPARTME1'1'T: Community Servka AGENDADA~ N.byl~l~S CM1\: 1S4:9S SUBJECT: Arts While Paper REOUEST Council requested staff ta prepare a wlLi1e paper on the arts in lime for the I-Y 1995-96 budget bearing. The while paper i< complele and i< .ttached. RECOMME.llIDA TlONS This is In infonnaliooal status repan only. It shoald be noted that the arts .<>mmunity {""Is strongly aboo! I vision fur the arts. Staff win address the vision fur the arts through the development of a masteI" plan. No Council action is necessary _ POLICY IMPUCA TlONS This..mite paper status report does nO( represent any .bange ta <xisting pobcy_ EXECVI1YE SUMMAR'If AI the FY 1994-95 budget hearing f'" the Division of Arts and Culture, Council reqnested stafflo prepare a white paper on the s(3l< of IIle .!ts in Palo Alto. Co-.mciI asl«d SIaff 10 returw. with a completed doct!ment in lime for tile Di\isioo·, FY 1995-96 budget review. Staff und<:rs!ood 1hat!be pwpose of preparing • white paper was 10 "take • ""p,bot' oi tile state oil"-. L'U m Palo Alto lo<1iy. One =Il oi Ille white paper would be detect wbet11er City support oi the arts lias declined. In addition, .... ff was 10 jlll!k.te 10 Council if Palo Alto is in danger oi losing artisIs and arts' <><ganizatioos becawe of neglect, inattention or TlI<:Ir oi support. The white paper is attached. FISCAL IMPACT There is n<> fuca! impact ENVIRONMENTAL ASSESSMENT This is no4 a project for purposes of tile C2!ifomia Environmental Quality Aot ~~--:O-',,:, . -.' ---------- '':;::Y~'\·:·· .. ~[-~ "~, -.. -" .... ...,.101 J AITACIIMI:lSn I. White hper on the ArIs in Palo Alto PREPARED BY: Leon A. Kaplan DEPAllTMENT HEAD REVIEW: CITY MAN. .. GER APPROY AL: cc: Wnite Paper Task FOIU PapJ'" J ® @ WHITE PAPER The Arts in Palo Alto Prepared for !he Divislon 0( Arts and CWrun by Leon. A Kaplan, Di=tor Division 0( Arts and Culture and Susie Thorn, <:ba<c m" White Paper Task Force M.1y H. 1995 "". " -'< 'f -~,~ '"--. ,". ;.-: ..-'.'.' TABLE OF CONTENTS ElCECtlIlV£ SUMMAltY ........................................... . P'8' I BACIlGltOmlD ..................................................... .. ME11IOOOLOGY ..................................................... . 1lIE lIlS'!'ORy OF THE UTS IN pAL() ALTO. .. • .. . .. .. .. . .. .. .. .. .. .. . .. .. .. 1"&" toDWORl<!!<G AND SUPPORT ORGA.'Il2ATiO!'S .............................. _ 12 VIlUJNTEElUSM ...................................................... 1'-,<19 ECONOMICS OF THE UTS ............................................. . VISlON FOR TlIE FUTUItE .............................................. . CONCLUSION ....................................................... . TABLE OF EXHIBITS EXHIBf[ i: crtY BUOOET COMPA1tISON ........................... + •••• + •• Me 26 EXHIBrr l: COMMUNITY SER.ViCES BUOGET COMPAItISOf'ol" ..................... Me 27 E:tHIBIT l: AltTS AND C\JL TUllE Al.LOCA TIONS ...... . . ................. pageZl EXHIBIT ~ DIVISION OF UTS A.ND C\JL TUllE STAFFING LEVEl.' FY 1974-75 ani! fY 1994-95 ............. . _29 EXHlBfI S, DIV1SION OF ARTS A.ND CULTUllE BUDGET FY 1974-75 A."ID n' 1994--95 + •••••••••••••••• + ••••••••••••••••• + PiC' 30 EXHIBIT 6: COMMUNITY SEKVlCES BUDGET FY B'i4--1S lOd F'i 1'»1--95 ..... . • ••••••••••••••• + ••••••• _ pagc:31 ••••••• + ••••• + •••••••••••• pagc:32 EXHIBIT I, CAPITAL lMPltOVEMENTS TO ClTY'()WNED.oUTS FACIUT1ES .........• l"ge:W EXHIBf1 f: P£RFQRMlNGAATS IN PALO ALTO 1975 AND 1995 ...... . . ......................... page37 EXlIIBIT la, VISUAL ARTS IN fALO ALTO 1975 AND 1995 . _ .......... _ .................. + ••••••• + ••••• WBTJ"E pA.PfJl lRE.un 1N PALO ALTO ..., It. "'" , -; .' EXECUTIVE SUMMARy This paper cwniDcs !be cbanges in Palo Alto'. art CO!DIIlIlIlity over !be last tweDl)i years. On !be surface, Palo Alto', support for !he arts 11M been ",.jDlaj...,. Budgets for !be ,\Its I!Id Cu!ture Divisio!l ba vc essclllially remained !be sam< I!Id !be cxcellera of Palo Alto', art COOII1IIIniIy lias groWD in O!I<em. Yet. lOme of Ibc CfOWlIjcwe1s of Ihe Palo Alto art c:ommunity .,. leaving Palo AIle veDUOS -"""" for I>udgelaI} ,...".,.. sorno for chetoper opoo:e I!Id otben for larger aI>d better facWties. While City budiCIS for !he Arts and Culture Division have grow from 2.1 ~ 10 3. 2 ~ of !be City budget, there ha ... been porlC) changes that resuI~ in lcss <IlrecI support 10 !be Coolmunity Thoatr.. However,!he I«luc<d budg<15 for t. ... Community Thoatre only portially eq>lain !be cooccn. of !he performing arts community. The Palo Alto facilities have oot tOP! lip llIi1h !be growth I!Id rucces.. of Ihes< entities. Proposition 13 had a significinl impact on !be Palo Alto.,.. ... community. Tht: Child ... ,', Thoatre and !he CUltural CcnIer, along with oIbcr DO(·for-profd arts org.nlzations. increased !heir ootreacl! programs .ignificanlly to replace programs tha. were CUI froro the ",hooI eli.trio:, l>udJet. The impa<t of Ihe school districl renting facilities at rraoU< rales causcc! • numl>er of arts organizations to fold, to leave Palo Alto, or to find space It oIbcr facilitles. This situation COD!lnues today as ",flc<;1ed in !he Cub!>erle)l Center L· Wmg recommendations of October 1993, whicl! attempted 10 balance !he needs of !he arts community renting !be space, wbiIc maintaining overall reve""", '" meet the City', fmanci.al committmeD! to the Sc1lool 0isIricL Palo Alto has • riel! history of acti"" groups in !he community 10 support !he arts. Amocg <lIhm. organizatioos suck 15 the CooneR for !be Arts Palo Alto I!Id M'ld·Peninsula Area (CAP A). the Standing Committee no !be Arts, !he CollUrai center Guild, I!Id Friends of !be ChiJdreB', Theatre have !'osIered communlty iDvolvemer.t. Over !be years there lias been • cbang. ill volumcerism among !he population. The arts organizations bave found that !he mainstay people !bey could count on to VOIunICer sev=1 boors every week I!Id 10 worlr along side staff .,. no longer available. Reflecting national trends, while more pe<>ple !han ever arc __ ring, !hey desire shoct Ie!ID. voluntur opportunities. People in their late 2Q's to 40's arc fincfmg ill bi!Idcr 10 v_r today. The arts community is beglmllng '" miss !be vibranc-y that !his age groop pr()\ides. Some organizations surJ! as CAP A and the Stlmding Commit!ee 00 the Am, "'hicl! had botb been extremely active in !he J9?O'.1!Id 1980",lIave found participation "'anIng I!Id are curreDlly searching for • stronger sen..se of !heir mis.ion aI>d ... infusion of people and energy. There is • communi1)l feeling tha: while Palo Abo set !he pace for !he arts in years past, that edge has been lost. While !he arts are often spoken of as one of rl:e things 11' ... 1 make Palo Ab.., special, there rna) be • complaccDC)/ !luI !hey have bee. bere and will be forever. In contrast, some surroond'mg ~ol1llIlWlitic:s sucl! as San Jose I!Id Mountain \"IOW are receDlly embracing !be arts. ,-'. faciUties and tuno:rlllg .... d>e \:UJesI ~ foe Ill< arts <0<IllIl\lnil)I. Then.,., IIIsc =nil)" tOD:C:1lS ~ d>e lad of. mostcr plan for Ihe art>; and CQOCeIll rogor<!ill& City IDle",", in cxploriII@ privatizatioa. 0( _lpal .,.,. programs which wouid be • majQr policy clw1ge fct d>e Cln1dmJ", n..atr.o and !be 0IItunI Center. • \ . --. } -" BACKGROUND At the May 24, 1994 review mI disawion o(lbe FYlm Division of Arts and Culture budge! Cooncil di=1ed Staff 10 ~ I "hill: poper 00 the , .. ., 0( the arts in Palo AIIo. Council asked Staff 10 retunI. willi I compIc:led c!ocumelll in time for the Division's FY I99$- 96 budget review, Staff understood WI the J>UlP05< c( preparing I white paper ,.as I<' '13k:e. smpsOOt' o(the stale of the arts in Palo Alto toc!ay, The ",hill: paper was Ie deI<CI ,.·hetbor City support o(!he arts bas declined. In additioo Staff was 10 indica., 10 COWIC~ if Palo AIIo ..... in danger 0( losing artists and arts organizations bc>:iuse 0( ""gleet, inattention or lack 0( support. METllODOLC(lY To mi.,.t!he broodest and most ob~ve ~OIleCtiOO 0( information possible, Staff <:ooveued • task furee comprised 0( intcrc<t<d communl!y member>, represen13tivcs from various am cfucipfiDes, and arts prorcssiooals. SIlsie Thom, paS! ~hair o(!he pARTy c( the Y <at, agreed 10 chak the white paper task rom.. OIhcr member> included Randy AcIams, Man.aginB Direc>or O(TbeatrcWor1<s; Patricia Briggs, Dire:lOcofthe Childree', Theatre; Linda Cnighead, Director 0( the Palo Alto Cultural Center; Sandy Eakins. Chak 0( the Public An C~missioo and Co-chair 0( the Comprebcnsive Planning Advisor) CommitIee; L<oo KJplan, Director of Arts ...: Culture; Alison Lee, past Chair of the Sanding Committee for the Arts; . Richard SwnneT, local gaDery owner; ...: Paul Tlullge", Director 0( Cooununlly Services. Meredilb Einaudi, past i'residenl c( Coonc~ for the Arts Palo AIIo and Mid-Peninsula AIi!2 ~ A), mllocal ~ instrucIor and Paula Kirkeby, local gaDery owner, cacli attended one 1al;I< furce meeting. In addition 10 the task r.xce, =in members of the community who played. role in the histo<y 0( the arts were inlerviewed. Interviews were cooducled "'ith Kay AJelWlder, _ Lundy. Flon RicbIer, A~drey Keller. Olga Muegle, Fay Baulamg, Molly Breen. Ora Kunkel, Jean Dickson. Jeanneae McDoweC, Judith Coorent. Gory Fazzjno, Dolly Cr.me and Ruth !lr.wnsrem. Leaders in other community arts organiza60ns 'kc.e ilSked foe L1pUt 10 (he white paper. Discussions were bold with lancey Li.npcrt (current I'r<sident 0( CAP A .. 1<1 CUiTelll Chak of DanceVlSions);. Boonlc Tomei< mI Kathy Carl (Pacific Art League);. Ell"" Maserali (Palo Alto Chamber Orcb<stra); ADo km (Palo AIIo PhlIharmonlc); Linda Raffel (visual artists at ~bberley); Maria Holt and Kelly Rubingh (Wes! Bay Oper>); Pc.". Sftznick and Barbara CInnon (Palo Alto Play ... ); and Ehud Kraus (Zobco Dance Company.) The wi force agreed that the best approach would be Ie CSl3blisb • base flIlC year by whick 10 COIIil'are the heolih 0( lO<Iay'. arts; fiscal year 1914-75 was selected as the base year that would then provide. twen:y-year span of time for comparison. The attaclled budgel lnformation mI financial data sbeets include DOleS 10 belp provide a clearer illustration of the cflfferences between City arts funding in 1915 as~ompared 10 1m (see <mibits 1-6.) TIle graphs will illustrate Il>at there have been polley changes tlla. resulted in Ie" cftreCt support 10 ,. ,-- .- :-:. the Cmnmunity Theatre. F'mally, the task force identified specif.c areas lbat they .. -anted the .. hite paper 10 .<!dress. This report is orgmized by the ~ .. ing areas: The History 0( the Arts in Palo Alto; Networking and Suppon Organizations; Voluntecrism; the Economics 0( Arts; and the Community Y",ioc for the Future. 1liE mSTORY OF 1liE ARTS IN PAlO ALTO The Ro!c 01' the City Palo Alto has been active in the ar"L5 for more than seventy yea...-s. The City"s invohemeot in the arts began before 1932 with communlty lheatre and children's theatre prodocOOns II the old CO!DIIIUIliI) Center where MocArthur-, Park restautanI is oow located. In 1933, Lock Stera.,. an heir to the Levi Strauss f.ortuDe. donated' I ~Q' comnwroity center (1atec I() become !be Loci< Stera Cooimunity CeDler.) The ec"",, included I 426-..... , Communlty Theatre and, in 1937, • 208-scat Children'. Theatre. From 1935 k> 1952 the proouctioos and das"", in these two theatre programs "'ere adm!nistered uDder I Recreation Commission. '\\rben the comm:ission system was rep!aced by Ii city O12:oa,ger government in 1952~ the theatres and lheir programs became • part of the Palo Alto Recreation Department. - In 1968, the Recreation Department was reorpnil.ed into the Social and CommuniI)' Services department composed o(three divisioos: R«:rcatio!', Arts, and Nature and Science. The two Ihealres. became the Arts Depanmelll. crealed by Munlcipol Code ordI~. Th< ordinance contained <fIr<Ctives that were UDUSliJI for • governmelll agency. l! required that arts programs be produced .. 'It!; 'panicuJar emplwis 00 higller levels 0( individual or group pe~ and •• ecutioo.· This <frrective was interprc1ed by staff as I mandate 10 develop programs that address !he ideas 0( 'professional,' 'excellence,' and ·qualIty_· I The community ,,'anted I place '0 present visual and peoormi1l8 arts by professiocal artists for pub!ir. enjoymelll and educ3tion. In 1970-71. with .dvic~ from City-appointed advisory committees_ !be former CIty H.t!l 'lias remodeled and cooverted 10 • 28,000 5qWll'C fool Cutmral Center comptere with ga.fieries ... ortsrop areas~ gardeo patios, rehearsal and r~ita] areas. The Cenrer opened In May 1971. The Orieim of .he Standjnr OJrnmjuee PO Ihe Arts In 19721l<iW1l meeting ""as convened 10 <f1S<.'IlSS the strengths and weakn<sses o(!he City's arts programs. It wa... .. attended by many reside!lIS with Ii strong inrerest in the arts. Tbe I c.TjfiJmi.1 i'rA: aM hcnatica ~naIUll)' 19"/5-16 .-\nIck ~ Aial; L<qu;re. I\J"Is D~4GI ell) ~ h/.o Abo .-.ru Drprtmel'l • -, o prnpooa! by an ad 1wc committee 10 establish. Ciry Couoc~ appvinted Art Coounissioo was rejected. Oppooents argued that 111< func!s necessary 10 5Ilppon • Commission, using figures supplio/l by IIJO Ciry Manager. would be bella spcDl on cIirect support 10 111< arts. The n:commendation that resulb:d from 111< 10 ..... meeting ",as 10 bold an lIUlU.1! Arts Forum. At 111< amJJaI Arts Forum • Standing Committ<e comprising lepr<Seotath'es from .;gill arts imeresIs arus ",ouId be e1<cb:d. The Standing Committee ,.oold meet IDOIlIbI:Y with 111< Ciry', Arts Dire.."10< 10 advise and 10 ensure accurate communication betweeD 111< arts eommunily and 111< Cily n:ganling arts matters. The City Coune~ aec:epted 111< IOwtI meeting reeornmeadation and in 1973 111< first Standing Cormnittee for IIJO Arts ...... 1<cb:d at 1IIe Forum. lD early 1913 • COIHroversy erupted regaramg I staff policy reeoounendation 10 shift Cily !Uppor1 0( 111< Palo Alto Community Theatre and 111< Children's Theatre 10 • contract basis. Ciry' managemem argued that 111< City's role shoold c!w!ge from lhat 0( IlK: provider 10 Ilk: patron 0( a community arts program. Implicit in tl!at DOrion ..... appro',a11<> use Ciry resources, ineJud"mg staff, facilities, equipment and money in 1IIe most eeooomical manner. R.esoI=es woold be used 10 asslsl people and organizotions in the community k".h producing and capable 0( producing the arts. If needs cxlsled witho>JI an o<ganizatiou .vailable to .-< those DC<ds, the. the Cil:) would asslsl in 111< dcveloprnclll 0( such organizations. Where needs •• isIed !hat coold not or sbould 00( be met by otber organizations, IlK:n 111< City woold contimJe to provide cflreCl seMces and meet those needs. There was coasiderable opposition 10 the staff recommendation. At tllc Standing Committee's All Forum 0( November n, 1914, the community discussed 111< issue ar length. Among the expressed con:ems "'as the _ 0( full oily 5Ilppon 10 111< Community Theatre •• ",versa! c! a forty-year cily policy. Some parueipaJllS It 111< Forum blamed this new apprOllClI on 111< emetgence 0( 111< Palo Alto Cultural Comer. In. letter 10 111< Editor of ~ PakJ Alto Tunes, dared November 18, 1914, Mortimer Marlwff "Tote, "This situation results from 111< attempt 10 provide for tllc Cultural Collier at 1IIe expense 0( the Theatre. The C ... ltunl Cenler deser"", support. but not .. ea the lllO<I active proponeots for the CulIllTal Comer 'Il'3Ill its development by undermining already established programs. By considering the art budget as a p:e 10 be dhided among contending factious, tllc Arts Department bas f051ered competili<;n and coru.ention, while claiming 10 project a community spiril 0( the arts. " In the &ame letter Markoff also suggested tl1a! "The Arts Director sbould serve as an advOClIte for the ectire (art) community and as a nnifying force engaged in balancing needs within reasonable runits. Programs and contract services canoo( .... bstitute for the padlIaI increase 0( permanent staff, an adequate budget and an Arts OeparuneDl rcspon.<ive 10 1IIe community's wishes ... ]" , \:~ " , , " , <--. o 1be conIroversy abated lIIben an agreement "'IS reached 10 provide reIll free usc 0( Cbc (,<"mnunil)' Tbeatre 10 !be ~ principal "sen 0( !be 1!lea1R: !be Palo Alto Play.,., ~Worb, and WOOl Bay Opera, In addition !be Cily occep~ responsibilily for Cbc physical pIanI and agreed 10 provide staffing II !be !beatre to include • Theatre ~ser, I TecImicaI Superviso<, and. Ccstumer, FmaIly,!be Cily .greed 10 pro.ide !imi~ fun<flllllO \be Ihrec ... " 10 partially ""ver !be costs of royaJties, rostumes, and set ",nstn>ction. 1be ChL1dren's Tbeotre remained under dIrect Cily support, after !be friends o(!be Cluldrea', TbeaIre Hill«! cooclusively against !be ptan, 1be Coua:~ also in<fJCated • de>~ !Iud !be Childrea'. Tbeotre admission fees be tept low, Estab/Isbed in 1974,the Affiliate Program ofCAPA enabled the City 10 employ tile contract system ,.illt young or unincorpora~ Palo Abo arts organizations, Beca= 0( iu oocp!oIi< status, access to reasonable liability insurance, and re<p<>osiMiIy assume<! by !be !>card 0( Iflfec1OrS, CAP A became • contracting partt>er for !be Cily and I'or !be arts, Unin:<>rporated groups .... a.ntin& to produce arts activities generally lacked the administrative know-be ... " necessary to guarantee !be ... ise .... 0( public r""",,«s. WIlen such groups approached !be City, !bey w= referred to CAPA. If !be des~ project was credible, CAPA became tile Icgall>card 0( IflreC10rS I'or Ihese groups rhrough lis affiliate program, On bebolf 0( II'.ese groups' CAPA would contract with !be Cily I'or arts services, In return, Ihese activities received fu.~ access 10 lvailable Cily resoorces, This partner<bip with CAP A !las provided box office service, fihn festivals, visual art competitions, GpeIJI in tile scbools, puppet !beaue, and music: and dance programs and festivals. This arraogement also allowed The,treWork.., IlIIiicIt was !be first appflCaJll noder these new rules. to grow and prooper. By 1975!be arts facilities in Pale> ,.\ltD coIllinued to be nnique, and were amoDg!be finest on tile west coast. 1be Arts Depznmem became. modellhlil DIller cities .liival to achieve. fuc....Year c-.o.ats -J 97:5 from its I'ormation in 1968 the Arts Departmelll had .pawned I continuing COiltrOversy over aD -etitisi:-versus a "recreational" approack 10 municipal arts programming:. 1'hecomroversy invelved beated debate berween and among city staff, artists, and members 0( !he community with an inlerut in die lrtS. To address the cootroversy. Ciry ~1aff initiated I proces5 10 develop a plan for !be arts in i'>le> Alto. In 1~7S !be City C,JilllCH approved !be FI",-Year Goals for tM Ans in Pal. Alt.. 1be goal's Sfatemem lOOt two years '" complete. h inclnded participation from citiuns, wbo evaluated !be cIraft goal. aod endorsed !be final product 1be EM Year Goals for tM Art.r in Pal. Abo included I preface !hat identified t!'.ree elements 0( lite COOllDllIIity arts program: ,I,g4iepg: The Cily sboold guarantee ihat I "..,.ioty 0( quality arts productions, presentations, and exhibitions are estabnsbed aod maintained in Palo AJu,. '".-. . -., ; ;-. : ;~ -.. . , . ---.-. ,~----' :;--' p '<.::" -:-:. , _, p,rti<;Pi!! -The Cily sbouI4 conlinue 10 guaranlC:C th3t many varied and meaningful experietJces "'" available 10 stIJdeDts and irtist rarticipants <>f aD ages 10 develop !>.lent and sIdIIs. M nrim -'fbe Cky sbould ,,-Jal'3Iltee that opportunities exist fur an our residents. dUld and adult. 10 <levelop deeper app=iation and understanding <>f an art f<>rnls'> The City C<Iw>ci! RViewed aod ..,.-oved!be arts plan in IT 1974-1975 (CMR:413;4), seven y:aN after tho Arts DepartmenI ..... establisbed. C~ cafied for !be continued operation <>f a ChiIdml', Theatre; a Community Theatre; productions <>f "I"'ra,IIlUSIC, dance, and film; lisual an exhibitions; wortshops; and literary program:; dcsigD'd 10 meet !he ...-ls <>f !be three eIemenIs <>f arts prognmming. The IDJIWl cf Prgpniition tl Vo'bea Propositioo 13 pas"'" in June 1978. !be communi;y ..... concerned thaJ COOIinued municipol support'" tho arts woold be severely threoteoed. !u illUnJ«I out, !here was little immed"1lI1o< impact 10 !be City, but ra!ber • long .... ."" 000 lingering indire.:t impact caused ~y Propositioo \3. For elWDple, ill an effon 10 meet !be crisis broogbl on by Proposition 13, The School D'.strict ca..<ed 10 cosponsor • quarterly CnlruraJ EveGlS c.JcndM with Ibe City and CM A. T1lc School District also changed some IongSUD<fmg policies reg.nfmg !be .... <>f S<booI facilities by arts organizations and began reDling avallabk facilities at mMket prices. n.. City, with extremely Iimiled funds and no available space, dId as wee as iI could 1O".ep in '" assist Palo Aho arts org3nizatioos suck as !be Palo Aho Cbaml>er OrcbeStr1l. !be Freooll . CiDt Club, and !be Palo Alio Film Festival. The Cily also provided space and SIaff support 1() tho School District', • A:1 Thing Wing Ding· and amwaI Youth Art ew1>mon. Ne ... ertbelcss. alllllIlber <>f arts organizations folded (e., .• !be Scbolar Oper •. ) Others, like Westent BoIIet. were fofced 10 leave Pal<> Alto after having paid tbous>nds <>f dollars of rent 10 the School District and despite passage <>f the Utility Users tax in 1987. Another Proposition 13 imr.act 10 !be School District was !be erunination of some &rts programs from its curricuIwn. !u a reruh !he Childm", Theatre and The Palo Aha Cnltural CeoIlOr, aloog with odler_·for-profil community arts organizations, beg •• 10 offer classroom and outreach programs ill !be schools. By 198Q!be CiIy', Arts Division was inlemon Utl1izing iIs limited rewurces to malnlain the C"'j", direct arts programs sucb as !be CbiJdreo"s Theatre and !be Palo Aho Cl1lrunl CelllCr. The Arts Division also committed 10 nourish !be strongc5I and mosI ... eD eslJ!bD ,bed <>f!be arts .- o paae' orpnizations with wbom !be c;,y cootracted. Organizations thaI _ that c!e=iption included !be Palo Aho Players, 'I1IeamWorb, West Bay Oper., !be Palo Aho Cl!amber Orchestra, and CAPA. In additicn, tile Arts Division idclllified !be nee<l1O provide ootreacll programs 10 IUglDCnI !be Io<s 0( some or ... programs in !be Palo Aho Unified Scbool District. The a.i!dreD's Theatre initiated an outreach program. with support from ,,,I100I PTA·s. Childml'. Theotn: staffproYides insttuction in dramatic aru O! the scbool site,leadlng 10 perfo<mance. The school outreaCb prognm pro-~ed 10 be highly S'JC<e5sful. altboogh !here we .. never eoougll resourta 10 serve ail !he schools each year. The inability 10 provide ChiIdrel>', Theatre outreach 10 every scbooI remains an issue 10 Ibis day. The ChIldren', Theatre also idcn!ified \wo addilio!18! nee<Is i;, Palo Alto: I comprebensive summer program (now !he Summer Conservalory); and opportunities foe youths in !he uppt< !eens woo bave graduated from blgh school. The Janer program has bec:orne Irnow. IS W'uzgspread. Similarly, !he Palo AIIo Cultur.1! Center de>eloped Project LOOK', I program clesigned to inttoduce school age children 10 elem<oI5 0( the visual arts through curren! eJ<hib'tions. The program, whicll annwolly ",rve; 8,000 chlldren. !C-6, is carried OUllhrough, ccn=ct arnngeroeDl with the Cultunl Cent<r Guild. The City provides $20,000 0( 5llpporllO !he Guild, wirick in turn. hires and supervises !be d<r¢.."!O< of Project LOOK' Cnhber5ey Cr!mmn!'lity O;mcr In 1983 discussions ... jth repre;ell/atives of !be Standing Committee 00 !be Arts, borne CM by <:Om1!lDnity surveys, indic.ated tbaI!he biggest issue !.acing !be Palo Aho arts community was !be nee<l1Or affo<dable sp.ace for visual artists and d.ancers. AI opporrunily 10 address !be problem was presenled in 1987 wilen !be Cily t>cgan negotiating willt !he Sebool District for • closed scbooI site whicll ,..acld !hen t>c used ... community ecOler. The financing .... secured through. UtiIily User Tax. Ahbougll!be Utilily Users Tu WIS "'" I tax foe !he arts !be Standing CoIllllllitee directed its attentioo 10 supporti'l!! P=-'ge o(!he UlJ1ity User Tv.. whick passed on I very naITO""..v margin. Their interest was based in large ~surC' 00 an under>l.aooing thot • long·tern> lease of. closed school site would .ddres, lite nee<l1Or affordable space lOr visual artists and d.aucers. The City acquired k>rdan Middle Sebool. and the Arts Divisioo. WlS ab~ '10 provide studio space 10 cJc:vea artists at I subsidized cate. City staff also made .vailabl< I spa<:< at Jordan 10 be used as, black boxlbeatre by The.atreWorb. The arrangemeIll with TheatreWorb was based on !be contract system that had bee. in place sin<e 19i4, wirick provided rent-free >p.ace \0 our principallheatre conO .... 'IO<S. It continued !be long-term pr.o.."lice 0( proviamg ooIHlonar resources to arts providers wirick, in rum, beuefined resident' 0( Pal" .'Jto. However, in la:e 1988 evcots tool: • turB ,.hicb funited !he Arts Division from playing its tnditionol role as patron lOr artists and art organizations. The SebooI District ~ided 10 reope. Jordan MiGdk Sehool. In its pI""" !he Sehool Dis:ri<."1 agreed 10 lease Cubbcrley High Sehooloo !be City 0( Palo Aho. This shift from Jordan to Cubbcrley cre.ato:d I difkreot type of lease agreement wi:B Ihe Sehool District. Bec.ause!he Sehool District had been gener.ting substaDliai renlal income from Cubberley, !be Cily agreed 10 DO( only pay lease rental for !be site, but 10 pay lite value of !he rents !he District wos , , . J, .' ~. -" .. -. receivillg (mcludins an annual CPS i!lcrea;e). AIoog with !his agreem<m!be City estab!;sha! I policy !hat !be ~ <>f Cubberlq '1100I<I DOt impact !be GenetaI Fund. BoIh <>f dv:se lactcn dnm.JicaIIy cbanged !be plaImed rnetllods o! operation and capil2l funding foe the CnbIIerIq Center IDd limited !be City', ability 10 provide subsidit.ed spece 10 DCW renants. CnblJerk.y toolt!mnirJ' Center Master.E.an To.JDCe{ iIs obligaliool, 10 5lay within !be limits o! policy, and 10 balance !be exp<essed oeeds ol!be coIJlJll.!llity, !be City inirillled • master plan process and reviewed c:ar<fully an of its <!pIions regarding CoblJerley. Sub<idit.ed stuOlO spece foe v"t.oal and donee artists was among !he provisioos of !be Council-a."Praved Cubberlq M= Plan. The master plan also e>lIed for !be eoustructioo of. new b!3ck box theatte in !be Ioog term (m cOD!raSt to !be short term "'" ofU ... black box dv:Itte.) To ~ !be provisions of dv: master plm. Arts Division staff, mindfui o(!he CiIy', role as patron. deve10ped I process by which visual artists wool<l be ..,lecled. The process inclUded three weigbled criteria, !be mosI im;x;rtant criIerion being quali.oy _ F.ftttR artists, selected by • panel <>f visuallU15 profession.>ls, were allocated space "to eleveR sM,.,.. Originally !be selectioo panel was presented witl>!be C""'PIe", resume of !be artist apprlCanlS. In 1992 !be process ,... cban@ed so WI !be panel "'Iec"" a.-tists on !he basis <>f. review 0( slides O(!beir work. Tbe panel no longer has access to artists DameS or resumes~ I process that continues in place today_At dv: $'UDe time, and as an interim solution, Aru Division staff oIfered rent Iree spece 10 TheatteWorks 10 use studio LI as. black box tl>eatte. This practice was consisIeIlt wl!h !be City', hL<!Orlcal treatment of TheatreWods, and was in keeping wl!h !be City', role os patron. " .... also understood !hat TbeatteWods usc <>f!be space II Cubbedey ..... 10 be IempO!"IIly _ The final IISO 0( !be space was intended 10 be to. <lan!%. [lara was, perhaps, !be Ihorniest issue lOr !be 1U15. Over Ibe years several dance companies, r.L'J8ing from classical bal'.et 10 conrempor;uy jazz, ''''''''Pled 10 establish !be",,",lv .. in Paro • .IJ",. Eaclt effort resulted in failure due, in 1aIge part. ",!be economics 0( real estare. Some companles, mclI as Westera Ballet, were forced 10 move from commercial properties 10 spaces tbaI otfered belaw market ra"". At fll"St, closed school sires preseoled an affDrdable solulion. BIll over time School District ral<.S, driven by !be mmet.. begao to force !be d,IU COII'.munity 10 seek 0Il>er solutions. Some corr.panies were bifurcated. For examrle, 00 !be one hand, Zobar Scl>ooI <>f [lara is I privately owned to.-profx school tha. introduces and ~bes srudents dance and b.net Iechniques. On Ihe other band. ZoIIco is • nooprofll 5OIc(3) organizafioo Ihat provides performing OjlpOItiJnities 10 .tlldeDlS !bat corne from Ihe :lobar School 0( [lara. Coml'flCating!be doal ammgemem is Ihe fact !bat Ihe owner o(!be Zobar School 0( [lara is also Ihe .. _ c:!ireClor 0( Zobco (and. paid employee hired by • Board of Direc1ors.) Being I nonprofit, Zohco also bas opportUnities 10 seek grant suppon from goVermD<:OI and foundations for various ou!reaCl programs. I , " ',' , ".- o page 10 In 0ct00er 0( 1993 !be Cq arts stall" prepared • recomm<ndatioo regaralD8 !be imp1emenl>lion at I dance center III CUOberIeJ. The recommendation was clcv¢1oped in coI!aIJoratioo wid!. r~tivai from tbe two major DO(-(or-prof_ ~ organizations in Palo Alto, J:lonI:%VIsiolls and Zobco, and with Tbe.alrtWorks. The re<:ommendation COilOidet<d !be requireDlmllO sustBm rn'CD\IeS at CUbbcrley ",hik also meeting !be needs of the CUbberlcy Master PIaa. The iDle« was 10 have each ol!be three proposed tenants at !be dance win&: share m !be CO<t of operating tbe c!aIu wing 1h.""'Sh I combmation of paymclll 0( ..... and inprovemeDlll. The m:ommcodation was DO( implemented. Due Ie tbe nature 0( tbe Ieasc arrangement between tbe Cq and tbe Palo Alto Unilled School Dis<rlct. !be Cq "'as ob/jgakd 10 scd; rental revenue from ThealrtWorlt.. fu< !beir usc 0( 3le black box tbeatre. This -. aJong with same additkll131 c""""rns about !be CUbtlmey sit<: as I b10cl box lheatre, led TheatroWocks!O feel that the .. "'>S DO e!lCOUFlgement from !he City for ,taYIng 11 CUbberleJ. In February, 1994, Tbe.atreWocks DOti5e<! Ci<y staff 0( Illeir inten6cn ID move DOJ! 0( /be CUbberleJ black!>o. lhealre. IiI a Jelle< 10 L"" Ci<y. Tbeatr~Wod:s cit=d the reasons for their decision: ..... 'fr·t have beeD concerned about: maDY faclon III CUbberJey: p.uIdng. ooise, air veDlilation, and '-isibility. J...s O\lr!>oard and staff grappled with the COS[ inv~\lc:d 10 overcome these issues. "'c realized that .. was DOt a wise finaDcial clccislon \0 put fur1her money illlo the cum:1lI site. W. did not get good indications from early a,scussions witiI po.sIble fuoolD8 sources. The a&:fitiooal problem IIIas !hat after putting !he money into Ibe space tbere ",oul~ not be add ... tiooa] seats or poomtial performanc<:s 10 help otrset !be costs. AI! in All, iI came do""" 10 Ibe financial reallJy 0( the space. It was not fell thai we <cold tat. this kind 0( financial risk at this time giveD Ille c-.urelll ecooomic siruation. ,... The ",_war at Tbe.atreWorks from Ibe CubberIeJ black bo. theatre led stall" 10 negotiate • Ieasc agreement with tIr not-for-protil DaneeVlS10ns and Ille Ib<-proflt Zobar School of Da!lCC wbiclo ...... u1timate]y "pp£O',cd by Coonc~.' The Community Theatre was I direct program of L'Ie C;,y until 1915; ~'Ie arti5ti<: <fuector and od>e, tlleatre .. oppon staff were 1I!1ini<:ipID' ¢mployees. In 1975 the City Council. a.."ting on I recommendation from City staff, separated tbe lbealre program from dire<:< City upeTation. Thi, action caused The Palo Aha PlaY'" 10 seek I SOle(3) status from :he IRS and 10 become 4 Lec= from ~ ~!bled Fd!rau)' 1 19§1i4 S OO.45l:94 " 1"1" 11 a ocHoc-prolil private organization. Theatr<WO<b, which had developed as • prog. ...... o(lt .. City-opeI3kd Community Theatre, began IS an affiliate o(CAPA. They pursued!beir DOt· for-prolit status ill 1983. WIle .. !be City acted 10 cllange its relationship wiIh !be theatre organizatloos, it also ag=4 '" provide limitod support, 10 !be three principol use,. 0( !be theatre -The Palo MoO Players, TbeatreWorb, and West Bay Open. The 5Ilpport included continued reD! free use o(!lIt tbeatre facility; Jimited financial support 10 belp with COS'.s 0( royoJties, seI constroctioo and Co.sll'mes; and shared use o(!be tbeatre's props and costume coDection. The Cily also agr=I 10 COII!i.o<Ie providing staff support at !lit tbeatre 10 ensure !be safely and =uriIy o(!lIt public, tbe fa...--iIiIy, and tbe colleclioo 0( props and CO<1LIJDe<. Staffior at the Cpmrmmjey 1'bc;ilre In 1975 tbe staff at !be Comlnunj{y Theatre included 2.5 regular employees ('I'beatre Manager, Tedwcal Supervisor, and an ~ Assistant.) The Theatre also employe<l hourly employees including. 2Q boon per week Costume Sbop Supervisor and • 2Q hours per week Music\DaJn Cooromatoc. This arnngemeDl cootim:e<l ucinterrup1<d until FY 1988·89. Due 10 • dDnlni<;bed economy tile City', budgetr:d expenses began 10 out pac<: its revenues. NeeOlDg 10 address !lit budget" 'strucrural problem.' staff recommended (along with other recommendations throughout tbe City) tbe ellmination 0( !be Theatre Mar.ager, Technical Supervisor, I . .50 Office Specialist. and tbe ,50 Costume Coonflna!or who was an hourly employee. After considerable cooununlly opposition, &.e Council finally approved personnel _ at tbe tbeatre that onll' included •. .50 Office Speci.alist, !be .50 = C<xxdiDatar, and an additional .15 ill hourly employees. By compariscn reductions Ih!'oughou( tbe Cily amoontecIlO • lOla! 0(26.19 persor:. years including !be reduction 0( a .SO Off"", SpecWISI and .50 0( hourly supp<Xt 01 tbe Culturol Center. Imparts of WKJi9ns at <be Community TheatTC The Community Theatre bas been reduce<l nearly 5O'l including the I'ropo>ed FY 1995-96 eiimination of !be Theatre Manager position. Sbould the Council approvo tbe propo>ed FY 1995-96 budget, tbe Community Tbe.atre will be staffed by • Technical Supervis<Jr and a .50 i'rodocer, Arts and Science< (converted from !be .50 Music\Dance Coordinator boorly posruoo.) BoIk 0( these 1lOO'maru1.gemelli po<mons will report cfrre.::tly 10 tbe Director of Arts and CnIture, Th< three tbeatre nsers ba;'e consistently stated tJ-.a! !be technlcal pos-"Jon at !he !beatre is """,nful and must be r<lained at an costs. However, !hey also feel that !he I'f"UI'OSC'I cflIDinaoon of tl1e Communit)' 1beatre Manager position represents .. continued erosior. of support 10 ibe Cooununity Theatre, The Theatre users are also concerned about incocsistelll custodial attelllion. and the general de",rootion 0( the lheatre including cunal ...... ating, and equipment. " ~ :':".-.- l"£< 12 Theatre JroUr' are looIdng for and limine more anracti'le venues '" meet !heir need,; (larger and mon:moc!erD) due '" the inadequacies of c.<isting facilities. In conducting research for !he while paper !he task force concluded !hal Palo Alto Is in danger of Io<ing .... ""'jor performing II1S orgmizatioos UDless City facilIties can meet llIeir noeds. The P>lo Alto Players and TheatreWorb have aL-eody moved some of !heir performances 10 od!er eitios in order 1<l upod !heir procIuctioos. llle Fox Theatre in RNwood City was dooated 10 !he P>lo Alto P'.ayers. The City of Moun:aIn V_, seeking lcoa1l!S for !heir ""'II Celller for Performing Arts, gave TheatreWorb Ihe cpportuniry '" IIlO'o'C """" of !heir pmt.x:tioos (an of which had been produced at Menlo Park', Burgess Theatre)., !he "" .. !acuity. The Palo Alto Player. (doing business as !he Pe!!insula Ceo"" Slage) bring. 20,000 people 10 Redwood Cily. TbealreWorb brings SO,OOO people 1<l MounWn VIOl". NETWORKING AND SUPPORT ORGANlZA TIONS The arts in Palo Alto have survived and flourished because of !he many differelll network.< and organizations that support the am. The; Pyblic An Coottniszjon The City of Palo Alto created !he Public An Commission (ongmany named Ihe VJSUaI An Jury) in I97S. The role of t!Je seve. member Commission, described in Municipal Ordinances 2.1S and 2.26. Is 10 acquire and sire "'Orks of an in puboc plac<:s. The Commission Is appoiIIIed by Ihe City Counc~. In 1971 !be Commission Iaunebed its firlit major project, with support from • CETA gr.ua, and hired artists '" polnI murals at Ioealloos throughout Palo Alto. AI the same time !he OJmmi<sjoo <pODSOred its firlit outdoor sculpm.oe ext"bitioo which resulted in !he pu",hase of two sculplW'e< In 1 ~2. !be Commission sponsored its S<'Cood ootdoor sculprure .xhibition from which Wee. scu]ptu.res were: pu.ro:hased~ based on the rc:su1ts of corr..munity voting:. In 1935 !he Ccmmisoon odopled • Municipal Arts Plao (revised in 1990) which ",as approved by !be £ily Council. AD .1eme1ll of !he pIJIn was 10 influence !he design of Byxbee Park., • sire 00 !he Baytands ree1aIrned from landfJ!1. 111< Commission hired two anists who eoIIabonted .iII!. • landscape archi1eet Ie design !he part. Tbe parl was eOllStrUCled and opened 10 !he pubr", '" 1991. The parl has r"",Ived irueroaOooaJ recognIcioo and bas won sever>! awards indlllfmg • 1994 Livable City award from !he United StaleS ConfereI>;e of Mayan. Presently !he Commission is pursuing op[>OrIUDities Ihat Incorporate artist designed solutions, for project:; lhal impact !he puboc realm. ~ "~:""'------, ---- ... -. "-., • ~. -. o CAPA w esublishod in 1965 '" fuster tbc arts in Palo Aho and tbc ~od-pcnillSl:" area. In tbc uriy years CAPA initiate<! progr-.ms suell as tbc Gallery Walk-oround, Arts in tbc Park, and ... Ii£iouo art festivaL In addition. CAP."-sp00s0r<4 seminars and worl!;bops relat<d 10 import&nI: arts matt.er5 in tbc community, otkred nobility insuranc<: 10 perfo.--miDg artists, producecIl newsleuer and quarterly cultural evellt!i ealendar, and establishod an annual arts I"""," program. In 1m, tbc City established the box off" wilh supportir>g funds from tbc Comptebemive Employment Training Act (CET A) and I gran! from tbc N.tiooaI Endo"'I!lCnt f<l£ 1he .-.n.. Wb<B tbc gran! fimd, came '" an end in 1978, CAPA CODliInled tile ~n of tbe eOllUIlllllity box office. The purpose was 10 centraftze tbe sale and distribotion of tickets 10 perfonning arts and community special .. erus. In thai "'J tbe orsani2a1ioos participalinl m tbe box office would be relieved of5OOle of tbc C05t of 6cket baDdling, and the public would be served in. dependable, convenient. and consisle'" Jru!IlllCr. CAPA,as. volunkerboard, ",SlImed 1he management of tile box office and hired paid staff 10 run it. With space and modest fmancial support provided by tbe City, CAPA operared tile box off!C< until the SU!nIIl<r of 1994. C<lllditions of open.Don bogan 10 c!lange requiring CAPA 10 consider several options, incklding c10smg their operatioo or tbe box offICe. In 1985. The Palo .. .l1o Players began d .. re.."f sale oftbci<.....,., tickets. In 1991, TheatreWorks changed its practice or",Oing season 6ckets tlIrough die box office 10 seDir.g directly from tbeIr offic<s. TbeatteWods alS<> was able 10 !ale advantage 0( 6cket seOing "'rv~, .. tile City of Moun'.ain "-JeW Porfonning Arts Collier. causing some aMItionalloss of business for the box offlCe. In addition. tbe Palo A/".o Pbyeno moved their Peninsula Cen!er Stage box ollie< 10 Redwood City, wbic~ caused f.ll1ber decmtseS in revenues 10 CAPA The theatre usen made their decisions 10 move lbeir 6cm banclJ"ng services because of IlleJr own expan<l1,g bol office needs, ",hkllll>ry felt couJd DO longer be met by CAPA. The CAPA Boord of Dire<:Ion, in 1994, decided 10 cease operation of Ille box office. For CAP A !his was I fISCal decision. T0d2:y CAPA is redefining its mission and exploring "'41)'5 in .,,'hic'h it can continue 10 provide services 10 arts organizations and artists. They are currently .... oct.Ing on the developmeDl of 1 resourc< dlre<:lory. Standing Cqrnmjuee of the Arts In 1972!!Ie firlit communIlJilOwn meeting 00 !be arts ... itS beld. Ind .. viduals present discussed the strengths and weaknesses of tile C;,-y's art programs and recommended dire.:tions for the 1i.'IUte. A vigorous debale regaramg the establlshmen! 0( an Art Commission eruued. In the end. 'iI ... as decided 00( 10 recommend an Art CoounIssion. 1nsIead the ... .s community decided 10 bold amrual forums organized lik. IOwu meetings .. WbeB iI became apparelll lhat more formaJ and more frequen! meeting' ", .. II> City arts staff were necessary, !be 1973 Arts Forwn adopted !he Stan<fmg eomm"tIee for !he A'tS cOncept • ·'-. . " @ 0 The first S!ancrlDll Commi_, made up of rq;reoen(atives elected at "'" Forum from eighl arts inI=st mas, had die first of its lI1omh!), meetings with die arts staff in die Fan of 1913. The Standfug Committee lOOt an inttrest ill die Ci!y'. arts budget and COCllJlIlJlicated dleir support « <ppOSition 10 City arts mallen, including budget and poficy, '" !he arts staff and 10 Coonc~. Tho SIanding Committee at<o periodicany cooducled caDdidaleS' forums and .~ 10 de!c:mino whicll City CooIlCD ealllfldata ~ die arts. In 1983 die -OS Committee idmiIied die need 10 find afI'onl.1bk space for indiv'.4ual mists and danrers, ..... an organiza!icJo, 1hey competed D"s"c,'os,fully for !he Gambk House prOjlertJi and for • ncanl IDIIIlSion on the City--owned AnsIra r.-operl)l. When !he City entered inIo negotiations with !be Palo A.'!<> Ucified Scbool Dis:rict '" lease • closed scbool 'it< (Jordan), repreoenlalivcs from die S!ancrlDll Committee lobbied ~'le Coonci 10 include spaces for individual artists and arts llQ!anU.aticns. The CooncD agr<e<I and included language in Ih<: Utiliry Users To llIeasu,,, '" sugge<t that • portion of die proceeds of Ih<: tax .. 'ould support such communi!)' services. The Stmdiilt: Committe.. ",oded in support of !he ~, wilko ~ by • narrow margin. ~!he lease ...... estabTtSlled. Ih<: City fulfilled its commitment to !he Standing Committee and provX!ed subsid'tUd space '" indiyjdual artists at Jordan (and subsequently .t CUbberley Community C<:ntl:r.) By 1990 !here seemed '" be a lack of focus of !he Starx!iOS Committee, The annual forums were DOl 'lr'eU attended and it: was difficult 10 gee represenc.ati\le5 from the eight interest areas. Participation 00 !he COOIIlli!t<e faded away. In (ale 1991 Staff proposed • ticket surcharge. Adopted I>y!he Ciry Counc~, the surcharge, whiclI alkcted users of <be Loc;" SrenI Cooununity Theatre, .... opposed by tile three p<in<ipal -...en of !he Theatre but adcpted tempOrarily. As an oltem:dive, the arts «g1.IIizations, wilIl Cooncil _ ... suggested produciDg an anuual arts fundraiser. Repn:senwives from the SWldiDg Commiuee of !he Arts agreed III provide leadership 10 establish !he fuDdniser. The first event, ailed pARTy of Ih<: '{ear, ..... held New '{ear', Eve, 1992, at Neiman-Mar<;u •. The evelll raised more than $20,000. A seoonII pARTy of the year ..... held in 1993 II the Loele SleI1l Cooununity C<:ntl:r. The event COVeted expenses but IlIi.<ed co Wditiooal funds, Outing 1994 !he Cily celebrated iu C<:nItDIlial and many events occum:d. The arts groups were ccnceroed about the Ibilily of tbe commWlity \0 support I New Year', Eve pARTy oftbc Year in 1994. The arts groups were aIs<> a ...... ", that the Polo Abo Fire Figblees were I'lanniOS • Flfem.m's lla1l schedule<! for Octo!>e;-1994. The rlre1IlOUl's Ball was resc_led to December 31, 1994 (due \0 • lad, 0( ticket sales for !he October evCDI), with !be intenI of raising funds foe Palo Aho arts organi7~:ions. It was plaoned Ihat the P-.Jo Ah., Fue Fighters and arts llQ!anizations would ""n.l>or.te III present I fuodraisiog event the fonowing year. The drop in at:endaoce fo< the 1993 and 1994 event, a100g with a perceived lack of emhusiasm about retumiog lJlQfICy 10 ~.,. CiIy's General Fuoo. bl'OugIU the pAli.Ty of !he Year 10 a bait. CplnrraI O;nrtt Guild FonowID: the OflCning of the Colrutal Cemer in 1971, 11'", C'dltunl C<:Dler GUild evolved from .' group of volunleetS self,motivated or recruited by • part'time Cit-f volunteer coordinatoc, ..•.•. . -.. . -. . , . '. _is The putp<><e 0( Iht Guild ..... 10 provide yo_ support for Iht various activities and prosr""" allbc new Center. III 1973.lIllicipoting zeductioos in fun<f~ from the Cay. !he CulluraI Center Guild incorporated IS I DO(-for-prOOr 501«3). Guided by I seveDl<en member board. the Guild', rut\'OSO expaDdecllO ',!>'ising, ad"ocoting, and fundraising, In with I focus 0( eocOW'al!ing and promoting Ibc use o(!he Cultural center. The DO(,foriXOfit staIUS enabled !he Cultural Cen!er Guild 10 sed: and 10 develop DOD<iIy fun<fmg 10 supp<>rt Cultural Center programs. 0." rimc Ihis suppo<1 belped e><pand exhibition and ,d11c.tional prosrams. aIlowiDg Iht C'llturaI ceDlU 10 increase !he visibi1i1y and quar1l)' of ill programs. TIle Cultural C~ Guild ..... also able 10 ncrcise communkation with !he Council in !he even! 0( proposed reductiom in Cay funding. In 1980 Ibc Cultural Cen!er Guild identified I need for museum education ., !he Cultural CtnIer. Wrth IimitecI City suwon. !hey initialed Project LOOK!, .. hiell provides docelll-led ""JrS an;! bands'<1D art activities 10 approximately 8,000 school childml each. year. The Guild, 1hrough ill Community O.1lreaCllCommitte<:, is also responsible for !he development and presentation of Cultural Kaleidoscope, • multi-<=llitural arts day foc famIlies 0( Palo Alto, East Palo Aho, an;!1ht SUtToooomg communities. A goal 0( the event is l<> c:eate • social and cammunicatiOll oerworl< .. ithin Iht twO cO!IlJJlllni!ies by celebratiog divcrsily through increased Wlderstand'mg 0( Iht arts. The Guild also intends Iha! Cultural Kaleidoscope build • base 0( involvemelll in the arts Ihrough aru education and experiences. Leaders from _ communities make up the volumeer committee, whiell includes Cay CrunciI members, _. and scbool principal', The Fri.mds 0(1ht Palo Alto Cbildre!!'. Theatre was organized Man:h 12,1910 as a 5(lld.l) orgonization. Their JI'lIPO'e was to, establish. 5UpporI group with • commitment 10 safeguard the Children', The .. tre as a municipally cperate4 program. from tbe begimung the friends were ~ by Iht City Coun..--ilto speak for the community obo ... , the Clnldron', Theatre. The Friends have historicaII) beee strong advocotes 10 ensure the maintenance 0( the founding pIIilosopby 0( the Theatre program. .. -hicll is 10 pro'ide Theatre by and for yoong people for a famiJy a1Jdience. TIley alsc provide involuable yolunteer servke by offeriog COlDJDUnity suppon for the activkies and programs 0( the Tbeatre. They also assist the Theatre staff by -disseminating infonnatioo aboot programs and advising the staff coocerning the needs 0( the communlty and the children. The Friends promoIC the Tbe;i~ IS • community rewurce ",bere children leara t£amworl<. respoosil;~ • self-discipline, COOIIl1UIlic>tion skills, an;! ,,,If confideuce . An increasingly impof1anI role the Friends are p!lIying is in Iht area 0( fundraising. In 1985 the Friends correctly per-...eived I need ., increase space at the O .. ldren's Theatre so thar more · ... ." ,",;; -, :~,- page 15 chiIdrea in !be community could be served. Recognizing !be limits of City funding. !be Frioods sought. and =ived permission. from !be City Cou .. ",B to raise funds to build an addltion to !be TbeaIn:. In so doing !be Friends piooeerod I ne ... civic coocepc of "public pri\'Ilt portnornUps." which has bocome I nx4el for seven! o<ber City projects. Ha\in;I establisl>ed !be public-private partnership. !be Friends embar\ed O!ll Golden Acnivc=tI)' fund.-aising drive. They raised $400.000. In 1993 !be first pbase of !be Goldcll. Annniersary project was completed and much needed rrogram space. as weD as air ronditionins. was added 10 !he Theatre" The Frfeods are preselJlly engaged in !he =ood pIw< of tbe project which will add an ootdoor stage and more rebearuIlcmss space" Palo Aho llnj1jcd Sr;btri District The Palo Aho Unified School District has naturaDy played I signifi<:m role in tbe bL<lD<)' of !be Hts in Palo Alt\}. Art instruction. mand.ated by state 1l1 .... is included as port of Ihe Scl>ooI District curriculum. In I % I. spurred by • crisis in Amencan education caused t>y tile launchilll! of !he Russian satemte SpurrUk. !be ScllooI District hired specialists 10 lnsuuct in urtain discip~ Incblded were science. physical education (whiclt offered instruction in wu.:e). lIlUliic. and visual art" By 1910 !be specialists were orgMized as "travermg teams" thar visited each of !be elememary schools 10 pro""'" i.'lStruction in Ihosc cflSCiplines" The Art Thing WinK P.iD& In 1972 !be School District initiated !be Art Thing Wmg Ding in an effort 10 bring visibillly 10 !be De .. " Palo Aho CoIIllr1ll Center and 10 expose children and adults 10 • variety of art forms. The Willi! Ding aJso ...... intended 10 serve IS • =<l to< older school age childrea 10 come to !be CllIIllr1ll Center 10 see tbe anouaI YOUl~ An exhibition" In !be first yean; !he An Thing Wmg Ding hosted approximately 3.500 people in one day. The Wmg Ding. ",hiclI utilized 500 volunl<ers. was bek! annually (e.cep! for tile yean 1973 and 1974) on!il 1953. The School Distlicl withdrew its participation frocn !be Wmg Ding becallse of !be eJIOIlOO\ll; effort il toot to prod ... ce. However. the Yourk An exhibition continues to <his day supported by ooth !be School District and !be CoIIllr1l1 Center. In 1975, To<o Gray, music supccvlwr. and ,,"y Alexander. consullanl for visual art. reo<ganized !be lraveling team eoo<q>t. They hired art professiooals (mw;icians and .. 1ists) who olfered instructlon in class" They 01;0 introdoced inlo !be School District !lie cOllCept of Arts in Education. • national education movemeDl initiated by !be Jobn D. Rockerener Fund" The tbeorY behind Arts in Education is lhal by leaching !be arts IS separate disciplines, by uslng !be ans as 10015 for leaChing basic sloTh. an.:! by ;m<grating an !be .rts into OIber curriculum SUCH is hi.rory and math. learning would be im;>roval Under !be lead<:rship of IWtIIe Lundy. Kay Alexander. and Tom Gray tbe School District attmJpted '" integral< !be a..'1S into the curricu.."'um as much as possible. " . F _-, ." . ' -' .' -'. ~\ ... -._ .. -,,? , - ' . page 17 In 1m, in,.,;ponse to Proposition 13 and the anticipa!<d negative impact that the measure .,oo\d llave on School District art programs, I community group, Polo Alto Pan:1lis Art Mvisory Group, _. new organization caDed Polo AIIo Pan:nts and Professiooals for IhO Arts (pAPPA). PAPPA was crea!<d to accomplish two purposes: ad,ccacy for school arts program< and the provision 0( visual arts education. It offered I variety of after-school art d.osses II most of the elementary scbooI campuses. The AdvocaltS for School Arts Programs (ASAP) ..... estlIblisbed ia 1978 to preserve arts in the schools. The organiution consisted of ScbooI District penoonel, artists, communlty arts organizatioos, and olllel' ~ community members. One 0( their goals was ., cosure !hal art ",ould be w:gbI in the classroom every week IS part of the llasic curriculum. They inteOOed that COfillll'.mity arts I'OSOUI1:eS would be _ to IUgmenI existing School District arts instruction and various arts organizations initia!<d outre,d programs in the schools. ASAP was disbanded in 1983 ",be. irs jmny:diare objectives bad been meL Stanford Unjvmjn The relationship between !be C"Y 0( Polo Alto arts programs .llld Stanford University arts progrant< are panIlel to tile IOwnfgOW!l relationship thaI exists be"""". tile University and tile ClI)' in ge=I. The arts leadenhip in both institutions recogni2e1i !he obvious ",ith respect to tile commonality of our many in .. JeSts. Inevitably. tile City and Stanf<lfd ocusionally ccDabonte'i CD programs and services Ilthough _ institutions have dlvergenl missions and serve cflffcreDl audiencc:s. Stanford has seven! tbeaIIes, _ding Memorial Auditorium. It also has the Sfanford Art Museum thai has ~II closed since the 1989 earthqualce. whlcl! is curreody bein;! re..,va!<d. and is ... bed!!"'" to re<>peII in 1991. The University Gallery has been activtly c.Jnl>iting historical and cont.emporary art. Both tile Art Museum and Gallery are supported by tile Stanford Coonnittee Xl< Art. In addition, tile Stanford cOmmittee for Art 5eIO'es as I voIwii.e.-00se for Stanford visual art activities. educational programs, and fundraisers. Stanford'. Mnsic Departmen< and Drama DepMtmeIll provide programs ~k mooth that are available, many of tbem free. 10 Polo AlIa residents. There is I regular program of symphony. band. clloraI, and solo con"errs tr.a! are l.a~abJe tllroughcut tile ac.odemic year. It _d be DOled !hal Stanford bas an excellelll Uvely Arts prognm !hal brings inlernatiooally 1:00 ..... performers to the Palo AIIo area. The u,ely Ar .. progr4lll also has bee. extremely generous by sharing performers with .,born tIley contract offering worksbop<. l<cwm;, and seminar> in !he Palo Alto Unified School District schools as wen IS in tile COlllIIlWIity . Stanford University has also acquired and insta!led an extraordinary collection 0( ouuJooc sculpture, .oolucfmg the RoOm Sculpture Gardea, whicb is as available to residents and "isitoo 10 Polo Allo IS to the Stanford community. '; ". 1'"8<11 Musk Orpninujom. No Aha if rich in music opportunities and music usourt:eS. As a result residents ha.-c beeR able Ie eqjo, an array of musical e.pcricIJ<eS, renw:bblc for I City the s:.e of Palo Alto. Music ClrJIlliz;aIions include West Bay Opera; the Palo Aho CILambcr On:bestra, which is . _1001 ill part by the City; the Fortnightly MU5ic Club, which was fi>unded in 1908; five aympIIOIIies (the PcniDsuIa Symphony, the Palo Alto P!tiIhamlooic, thc CaliforniA Youth Sympbony, EI Camino Youth Symphony, and !he NoVi V ..... Sympbony); Schol.a C.Ul!O'''1Ii; !he Two Plane Club; !he Palo Alto Jazz AD"""",; !he Peninsula Wome,;', Chorus; thc City· spoosomI summer BrowD Bag cooce""'; and • co=rt series, Palo Alto 1'crformanI:es, It !he CUltur21 ~1lIer. In add:'tion Ie lI!ose musical opportunities Palo Alto churcbes provide secular concert series available 10 !lie Palo Alto public. Other Netwnrb and Related Arts Ingjrutjom. Palo A/'.o is !Iso blesSC<! with I vas! array of additional cultural resources in close proximity. These resoorces provide unparar.,led opportunities for arts organizations, arts administrators. artisIs, and .OOICIJ<eS. There iIR many srlcodid vi.<Ual art galleries in Palo AIm. They Include ( but an: DOt !imi1ed 10) thc Smith Andersen Gallery, The Pbotograpbers GaUery, Lucy Bennan Gallery, the Rkhard Sumner Gallery, ;be GoDery House, and thc many bU5iness estabIisIuncru and restiruranI> in Palo Alto thai provide ~xIubition oppor!IlDities for local artisIs. Along with 0Ibcr galleries and museums in thc wider Bay Area, thcy are a ~ for wodcs of an thai allow !he Cultural ~nter ., offer., the community emao.-d"mary . exhibitions. The Pacific An League ..... foonded in 1921 as thc Palo Aho Art Club. In its preseDl facilily, since 1965, thc Art League offers. fun range of studio cl .. ses along with. scbeduJed exlu"bition program. The Art Leas"" also eIlioYs an eJ<CeDem relationship with Palo Alto', Divislon of Libraries which .now> Art League students and member. 10 insIalI works at libnries OQ I rO!atiooal bibis. The City ofMounIain V",,. dedicate<ll new ~Dler for the Performing Ans in 1991. The Center has provided additionol opportunities for local performing .,.. .. groups. lbeatreWorks has been named as a home company and produces four main stage shows annuaTIy at die Mountain YJeW Center for !lie Performing An5 (compared 10 three prodoctions at Loci< S!e", CcDler). In add"1Iion, TheaIreWOfks offers three Stage D productioo> on !lie Mountain View CeQ!er', Secood Slage. Western Banet, • forn>er Palo Alto based classical ballet company, is also • current home company at Ill< Mountain YIe,. Performing Ans CenteJ. -.' o pap: 19 Tb< Palo Abc Pla~ers, tno....,. in ~..,ood City IS Peninsula Center Stage, 0""'" and cpcnites !be historic Fox Theatn: ill Redwood CiI)r. Tb< Ibea!re, • Sift 10 the PlaY"", has ~n . coo,-erted from • movie pal .. :. and bas become !be Palo Alto Playen' secood home. Tb< _ Playbousc, !ocmd in East I'iIo Abc, has provided classicallbeatre Joe more 'Ihan Ihirty yean. Attendance II the Manbattan bas dwindled in rec-eDl years because of !be 1ocaOOD. Tb< o~ ...... have e<msidercd clooiDg the Ihca!re b<.'t are currently plantlUlg DCW producdoas. VOLUNTEERlSM Volunteerism bas historically been the Nclr.bonc 0( I'iIo Alto's orts orgar.i7.atioos and progruns. Palo AI'", aru organizatioos, !ike their na60naJ coonterparts, arc beginning 10 expcrl:oce major shifts in vol'JDl<erism. A receDl survey conducted by !be lndcpcndeD; Sec!o<, Washingtoo, D.C irxfocates more peop!e are volu'lleering than •• er beJorc with S 1 ~ 0( ill Americans .oluntcerlng in 1991; however, the demographics of I!uu volunteer body have changed sigoificanlly, alon8 wit!! holl' sbe or be chooses 10 use !bat volunteer time.' Tb< I. C. Pennoy Company, In.:., preoented the res-olts of. 19S7 national survey OIl .olunIeerism. This widely respectm report stated !bat volWllJ:<:rs work roo.: often Joe .. !igloos organizatioos (64 'I). edilCaoo..aJ activities (44 Ii>). and YOlllh organizatioos (41 Ii>}. l'lrticipation in IllS and cuJnue ..... 16';.' In 1989 Markel Opinion cooducIed n:search 10 dctermIDe the demographics of volunteers in the Bal' Area (detined os the C()UDlies 0( Alameda, O>otn Co<ta. Marin, San Francisco, San Mateo, and Santa Clara.) The results o(!his be""hmark survey and • follow-up report is c!ocumcmed in the Bay Area Stri~ for Five EuCllti'i~ SmMrary 0/1 Giving and YOOtrkering it:. the Bay Area and Yolunt«ring and Ccmributing ill the Bay Ana 1991 FOU"'N'P Study. The study sbowed the ~ of Bay area residents actively involved in'iclunieering incJUSed significanlly from 19S9 10 199i (from 38!lIOSO\('.) This COIIIJIa= 10 the 1l36onaJ figure for 1990 (54\('.) Wbilo Bay Area residents ..... Iess !ikely 10 .o!unleer than tbeircounterpatts rwionaIly, d!e .verage Bay Area volunteer donates more 0( his '" her time than does the avenge United ~ volunteer (Bay Area 1991 six hoors!week versus United StaleS 1990 !ow-boursfwed.! Tb< lOp Ibree areas 0( voluntc:erism in the Bay Area are refigious O<ganizations, educational " ,.,1-' ;_ .... .', ,,' " _20 orpnizations, and h-..aIth OIJanizatloos. In 1989, IS ~ 0( the volunJeers participated in arts, <:l1Itun, and humanities, In !be folJow-up study 0( 1991 Ihi5 categO<)' "'as oot tracbd, The studY showed !hat 7S ~ 0( ilay AIu residents contributed money 0< property'" ebarities in 1991, • $light decrease from 1989 «7g~, The arts groups in Palo Aha ,,"'e cIisc<w<ted WI the l'OOPle !hat they once rould rouDl on .. cugoing volunteer> are no Ioo8er Ivailable. These individuais ..... anallle to be the mains"'! 0( volunleerlng .. they were in _ years. Due to increasing tiro< coostraints, pe'Y.'le des~ ,bon-term IX projecHpecific volunJeer oppo<tunitlei. The Cultural ~. for .. ample, has • SIrofl8 volu.clee< _ 0( 190 volunteers '1100 commit to work two hour shifts at • time, A!; anoIber example, one of the Iocal.tbe:atte grours rectived I can from I ",ot-llI1teeT organization askq if they cOuJd use fifty volunlcers for four boors on. particular dBy. l'odlly'. work SlJlIe and wor1 value trends have impa<:tcd volunteerism, The two-pueCl and .iDgIe-parent working houseOOId has caused I Ios5 or yolunteors in the late 20 to 4().age bracket. F:.nuly O£ twc>-generatlooal .<>lunIeering is becoming IOOfC importa.nI as people are IooIdnj! for "",y. to spend more time with their families, ECONOMICS OF THE ARTS Ans SIimu1are the economy directly from ticket purcbases and salaries and ind'rrectly IS iDOlley recirculates. There is the additiooal impact 0( funds SpeDl OIl related octlvities. The arts mo.gnot effect enbnces !be overall .ttractive .... 0( Palo AIla and reinforces creativky in the community. Eccoomk vi<ality is increas<:d as dollars <lYInge hands for admissions, ,.ages, and purchases 0( goods and ~, by arts groups. To @ive some idea 0( the JlL'Ignirude o(!be arts impact in Palo Alto, in 1994 more !han 110,000 peepie attended evelllS and performances 0( Palo Alto', four most octlve performing groups ('fbi: Pal" Aho ChiIdre.'. Tbeatre, TbeatreWorks, The Palo Aito Player>, and We" Bay Opera), more Llum 9(1,000 viewed ."hlbies at the Cultural Qnrer, and IOOfC !han S ,000 enjoyed concerts by the Palo Aho Chamber Orebe"m. ArIs 'OOIl-profus" ICturB more !ban they @et. Their lOW grants, gifts, and public suppoo are .,...-Ihin! O(tbe amount they spend directly eacI! year." lD Palo Aha,lumber stores. hardware stores, palnlstores, fabric '00ps, and <>ther retail stores that carry art> related merehand'ISe (e.,", makeup. dance shoes, and Ieo!aros) benefit ecooomic.ally from arts activity. ~ '. ", ". ,.~' . " ". '. .. ~ : /" . ,-.i. ' ·-:;. 'I ~~~i -.. - o page 21 MOD<1 recircula:cs in the colDIllllility as arts employees spend their .. ages locally for _me. and 0Illcr goods. Supplien '" ~ arts groops bonofi( as .. en. ~ " Ils<>. public benefit derived from the placem<Dl of private developer-provided art in public places. This coocep! WI bo addressed more complelely in an an<i<:ipaled Economic Reswrccs Planning study whicII may add furtbor momonnun 10 the provision of an in Pal" .>,Ito. Using • pn:scribed formula, the IOta.! =nomic impact (mooey cin:ulating from bo!h cfuect and indir<ct SOIlrCCS) is .t Jeast 51,000.000 for I cily of Palo Alto's si7.c:." The IJISt fore< did not feci <r..alifinllO mat.e proj<ctions 00 acrual dollar impact in Palo Mo, but bobeves that the IOta.! impact 10 the local =nom} is significamly greater IIwl $1 ,000,000 """ 10 the wrusuaJly heavy on activity in this community. The City of San Jose is • good example of the economic impact of I!-", arts. Because business _ •• CiIy Council. and the Mayo< decided 10 change San ~. they invested heavily in the arts aOO professiooal sports. using Rcde-;e!opmeDl funds. The effect "'as 10 ",vitalize their ecooomy by bringing adQttiooaJ tax cIoIlars into San ~. Similarly. the poljticalle3dership of !be City of MountlIiA VIeW recognized the role thai art cou1d pilly in revitalizing the Castro su.e. area. Mountain V,.,,,, has very Il!llc mail 10 bring people OOwn!oWD during the day; however, at nigh! !be streets an: fuD of people going '" the Center for the Performing Arts. The restauranlS on Castro Stm:t are I di«<t beneficiary of the new performing arts program in M<>WItlin V.,..._ W'lIh !be dnw of the arts, indivlduals patronize Palo Aha', resIaUra:It>. bringing in more doIlon and keeping Iho<e doThm circulating. Arts .<ICtI<!ees add 10 !be ambience and vitality of our mail cflStricts o&r office boors 1IIhik: adQ1ll8 very li!lle .dditional oor':'. 10 infnsuucture or public safel)! COSIS. Examples of <>!ber businesses .. hie" S\!ppocts and !ben benefll from • Ihdving arts enviromnelll inc1udes lodgings. 1>001< sbops, art supp/)< stores. frame sbops, design and accessory sbops and galleries, music SlOn:s, furniture stores. and antique stores. Palo Alto is. very c!esirable pI""" in which 10 live, 10 11'orl<, 10 shop. and to gather for truerWmnent. recreation. self-improvement, enrichment. cu!ture, and socializing. The presence of !he arts coruributes 10 this avoraD attnctlVene5s. Can if • balo effe<:l. w. an know thai property values in Palo Aha are higher than !bose lo surroonding areas -this .. '~,-., ." - _22 difference i5 based. in pm. Oil I certain cacbet derived from !be presence of big!> ~ity arts and n:lll<d """"""",tal activities. BusiDoss and iI!dustry grow up and Ihrive in ~ of creativity. There is I cOO<S over betweeJllrIS and iDIustry. Ccnsider!he • 'creative multipliers' that takllled people tak • ..,ith !IJem 10 every job. in every industry. in which the} ..,ori;.'!l Here in Palo Alto 'Ill' see !be home of"""", of !be COIlJIIry', most important industrial design flflllS and innovative bigh tecImoIogy firms as __ D as archirects and designors. All eumple oC this crossover is Xerox's Palo Alto Resource Cent;C', (p ARC) artist"in-resideocy program_ I< is lisa i!DportanIlo ~ that • commuoity ..,ith I highly educated ~ influences and requiIes excellence in arts programs. ~ices. and activities. VJSION FOR THE. FUTURE This section is • ",ori; product o(!be wk K>rce which !bey requested be included in !be white paper. The vision 10< arts .. ill be • major focus of L"" arts stu<ly s:aff is developing. The white paper 1lIST< force idenlifi<4 six gener.1 areas thai should be addressed in coosideriI\g !be future o(!be arts in Palo Me>; Municipal Role; E<luc.ation and Outreach in !be Sc1lools; Facilltics; Erooomics; A<cessibiliJy; and Quant)'" The WI< lOree W>detSWlils that !be Cily Manager inIends 10 inaugume • Master I'l2n h !be Arts and applauds thal decision. k is !be hope and elpOCtation o(!be w): force that an of !be idelllified issues will be addressed aDd resolved open !be completioo of sue" • Masler PIaIi. The pWming process ootwilhsund"mg, tile vision for !be L'15 in Palo ,"'0 includes but is not _ 10 !be following. Municipal Rp1c • Th>t !be City take • leadershlp rok in creating and facilitating. vision 10< !be arts in Palo Alto. The Mast<r I'1lln "ill help accompr"" !his vision and define !be Cily's role wilh!be arts. • That !be arts in Palo A~o be maintained (e.!., 00 further erosion) aDd that emphasis be placed Oil enh3nclng Ihese valuable ~_ • Th>t ;be Cily assists che Ilc",,"foc"profll arts c<ganizations 10 enable chern 10 become stroogor. more appealing. and more visible "';"'Iin !be community. • That !bere is ..,.". roocdination of arts activity in !be Cily .. ith an wxlemanding of !be reLatiollSblp aDd lmpaol one Ktr,iIy may bav. on aoolber. -, .. ' MgtloQ and Otltrcacb in jhc ,5cbooI$ • That • ooonIinated effort. resanfmg educatio!l aDd outreaclo in !be sebvols. be coosidcred. • That tbe City,!be Palo Aho Unified School District, aDd tbe no<-for-profll arts orsanizatloDs ill hIo Aho find • way 10 .. ock sogetber 10 e"""" and enhance arts educotion. • That opponunities foe the CfQtion 0( • performing arts facility (10 au~menI existing facilities) be e:q>lored. • That Palo Aho tbeatre organizalions would Iik. 10 share I br.ct boo tbeatre; aDdlhat TbeatreWorl<s' goal is 10 have all O(!beir perfonnances UDder """ roof. • That existing facffities be refurbishe:l, 0><XIerniud. aDd expanded In meet increased needs. • . That ccnsideratloo is given 10 finding, creating, or .. pancfmg exhiNlion and studio spa!% providing iDcrused opponunities foe JocaI artisIs. • That !be City rccognius tbe role !he arts play in !be overall ecooomic beaIth 0( Pal<> Abo. • That Palo Abo', arts OIpIlizatioos aDd hIo Allo', bas .... , community develop partDershlps that play an imponanI role in strengthening our community_ • That the City play. role in fo<Ierlng accessibility o(!be arts 10 all iIs citizens. • That !he policy 0( arts subsidization is cooti.nued 10 ensure L'>at cbildrcn, senion, and _ special popW3!i9nS are able 10 exPerience lad 10 enjoy arts senices. • That lite quaflly c(!he arts in Palo A'to is maintained. • That lite City r~ that the arts provide balance in peoples Ii ... ; lad Ihat it is llnporta.nllO our resideD!S Ihat !hey experience Ihe best of theatre, music~ dance, aDd visua.I ar'.s clo5C 10 borne. . ; · . o CONCLUS!ON The pwpose 0( this ..,bite paper .... 10 take • snapsh<Jt 0( the arts and to COmpare the arts in PaIoAltn today ~ith the arts as they were in 197>. The intent 1IIas to derermine ,.ha!1w be<:n gained, "ballw bee!> lost, and ",betber the arts bave suffered from "benign neglect." The cooclusloo is Ib.aJ some arts resources bave, in fact. "gone .""y." They include some Pal<> AItn Unifiod School District prognms like The Art 'Thin!l Vv1ng Ding, and some arts programs !j>O!>5OflOd by the Cily (but DOt cfirectJy operated) like thc CAPA bex cl'ficc, the CAPA culrunl e'leW calendar, and lilt TbeatreWOIb Stage n productions. The disaJlP<'lWlC" 0( """" progra1tI5 and ~ are 0( <:OnCen. to the Palo AItn arts communiJy. The School District <Jpted 10 eliminate !be Art Thing WUlg Ding ",beg !be eve'" became so large it .... 00 longer manageable gives thO School District's limIted resources. Similarly, Scbolar Opera Iblded because 0( School DisIIic1 tiscal p<O§sures. c..tJ> A er""inated !be box offi.:e because two of !be four principal user> made business decisions 10 bandIe tickets in • different way. For CAP A this ..... fiscltl decision. Like 01 is< the ellmination 0( Cily support resulted ill the loss ofCAPA's culturalevtllts u1enc!ar. The relocation of TbeatreWocb Stage n productioos from Cubberky to the Mountain V_ Cenrer fo< thc PerlbrnIing Arts is WOlber exaJ1I!'k 0( • lost communIty r<source. WItiIe there have beeR some arts Io§se§ over the years, there bave also beeR some significant gojns:!be addition 0( space •• !be Childrea'. Tbearn:, the &velopmeDl o(Chi!drea', Tbeatre and CnJturaJ CenlU outteach programs in !be schools, the Children's Thearre Swnmtr CooservaIlXy. Children", Theatre Foothill CoDeg. Academy, and WUlgspread priignms. the deveJoJpmenr 0( rev.m>e genc:ratmg mvelin! Cultural Comer exhibitions, Ille creation of oII'ordabk S1:U<fiO space for .isuaI artists, and !he creation 0( • dance aDler at Cubberlcy. Exhibm 8 and 9 are a comparison 0( Palo A/ro', arts organizations in 1975 and in 1995. The !aSk force atIe!npIed to research IS IIWl)' ocganiz.atioas .. passiNo, but the r\Slings may "'" be aD inc'lus!ve. The budge! for the Arts and Culture Division grew from 2.1 ~ o(!he City budget in FY 1974- 1915 to 3.2~ in IT 1994-95. During this time, Iller. bave been some policy chang .. ilia. resnlted in less direct support 10 !he COOUIIl!Ility Theatre. Whlle!he Ciry lias provided reDl free ... 0( tbe Loci< Stera Community Theatre for _ =n, Ill< budget allocation Iw diminlshed liom 2S" 10 I S ~ «rile IOG1I Arts and CnIrure Division budget over the IasI "".my years. There is agreement Ihat i: is imperative that the Cily coDllmles 10 invest in some manneI in the arts in Palo Alro. In bis rcce", Slate 0( the Ciry address Mayor Joe Simitian said ilia. polic~ decisions should DOl be base<! on !he sbort-1<:nn por,tia!!Iy expea_ choices, but callier on the harder cboices !hal bav •• Iong·lefm impact. Undeniably, the City tonIinues 10 be uniquely generous in its support of the arts. There is =m Ib.aJ benearh tbe surface, the arts irl!rastrucrure is beginrllng 10 silo ... signs 0( wear. The Ciry must continue 10 pay auenti<Je '" its arts resources -!be municipa!ly operated arts programs, .. rvkes and facilities, and to those offered by tbe macy DOI-for-profil arts organizations in No 1.1'0. The task force , . ~-. ~-----,-.. C) . . .... --. . !-~ o . ~ that prioriIy be slva 10 DOW or additional arts programs, and ser.1ces that enbance what ... almldy have and enj<ly -and perhaps, toke for granted. The Wi force is pleased that !be City Manager has recommended I Master Plan for tbc Arts. II is (be Iq!c 0( tbc task force Ih>.t tbc Master Plan will toke into coosidenOOo the rcsiooaJ role that Palo AJro'. L"tS play; and ooocerns rcsarOlDB the need 10 expand 2fIS O'Jtreac1l in tbc schools. and !be privatizatioo of municipallJ'lS programs. The rescarclI oltbc task force. and IflSCOlSSiom wlth community members. bave made clt4r that !be arts are bene!icial1O Palo A!\O iD many ways: The arts provide invaluable "xpone= fur our chiJcImI and youths. The arts provide ccO!l:>lllic beoclil fur Palo Alto businesses and fO!' our communi'J. And t!Ic arts C<JflIribuI: 10 !be balaIu and 10 !be quanty in .n 0( our fives. In 1971, lit the formoI opening 0(1be Cultural C"Dler. Mayor lock Wbeatley made the foIkJ""ing CO!I1IDell!S: "Fe,. comJDl1Irlties can claintlbe cultural resources ",hich we in Palo AJro take for granted. Our wealth r..,. !lOI only in our marvelous f>cHities -our h"bfaries. conununity centers. Junior Museum. nature c:ent.. ..... Child.-eu.'. Theatre and Community Theatre -but in ocr most valuable =<JUrce whick is Ibe vast amounI and variety 0( knowledge. C2lem and s1ciJ1s """",,,sed by Ibe citizens 0( Ibis community.· "II lias beCB said !bat .", .mom mucll is giVeR. muc1l is expected.· NO! onIJ is !his true 0( indivldWIIs. organizatiOns. and govemments. bull bene .. Ibis is also true 0( communities .. As ... expect a higb level 0( service from our governmet!IJII and educ:atiooal systmI5. 50 we caeb are expccI<d \0 COIlIribL'te lhal whick we1:Dow. do. bave. or arc. 10 bener .. our commun;ty.· " Starting Ioday we have one mnre opp<J<tllnity 10 share in the cnl:ancemeIl< oflbe huma!l experience. 11 is at 1his DOW point in time in this DOW facility lhat "'" in Palo AJro start \0 close Ibe Sap betw .... ",bcre Vie arc and ",tn. we ougbl to be as individuals. as '-" organized community. and as • clvilizatioo .• " n Mayo-be):" ~. May t. 19:71 "" Ibc clDuns at P.&1o AJiO QQ 1b::.rQS1ot: afllbc 1!p£:Urw af Ih: PUD Alwo C~ c.- .' City Budget Comparison 1974-5 vs, 1994-5 Division 01 Arts & Culture EXHIBIT I 974-75 ~-1994-95 City Budget 1974-5 1994-5 % Increase City Budget" '16,906,722 $75,576,764 347% Community Services' $3,m,512 $17,851,989 371% Division 01 Arts & Culture' $348,689 $2,395,107 587% Arts & Cufture Percent of City 2.1% 3.2% , Curent rear dollars •• Community Services bo.Jdge! adjusted !O include Parks in 1 975 ".--' .,:-~ " . I I I I ! 1974-75 (1\ \V .. ~" '.'" --~~ - o Community Services Budget as a Percent of City Budget 1994-95 " '\ J • ... '0 Communfty Services (21%) ~~nfly Serv1ce8 (24%) Community Services Budget Allocations • 1974-75 iii 1954-95 , Nature & Scierce inCIu<Ied in 1995 Reae.rlOO Budget "In fY 1974,75. ParI<s was part of tle Pubroc Wotl<s Department ; " ,. ..' <-." ., ED 0 t:XHIIIIT 3 Arts & Culture Budget Allocations Admlnistrallon "s.11 Ans Children', Theotro Community Thealre Arts & Culture Personnel Allocations Admini.moon V!sual Ans Children', Thealr. CommunJly Tnealre Sl8I95 ' ........ • ,', ... '- '\ -\ , , ·,t • , ';"'-,;;I,:!';"( '". ':-' DIVISION OJIARTS AM) CULTURE B'(]OOil'l' FV 19740'S AND FV 14J94.9S -, t ~_=-=t·~--FV~_~~~-~-'-5-.+~~~11 ~~. t ofTOUl ~it}'_?.!X,,-h~_~!!.o_~____ _-,g~~~'?J2_~ ~. ___ ~'.SZ6.764.001=-~ ~o~uni'YY.rv~_~_ ~~.!~~ _~2% Sl'/..~.OOI 2'''_ ~---~---=-=---~ --= ---~ lClWil. I O.,,~ ~ ,m~_ ---t """"ool~ -I •. ., .. 00 . .1 J'~_C!'Y.orp'!OAlto ____ ~_~_ 2" ___ 3~ __ 1~ r"-~~?."!"'.""i.t}'-Se-'-""""'---~ __ 9% ________ ~L 4'.(, I--~---+I ---+--i _ -~mi;-=-~_____ ~~~ti=.-:-~2~\ --$i~?7--698.00\------m;J ~:I~~Tt~tJe ---------8~~:~-·-1i~----~~~:~::: ~:i ----------------_._-------_ .. __ . -~-~-----,----~----.--..--~ - C"---rnmJ ... ft'I'O _______ , __ ~.?_6!.Ii07,OQ --~-'!o1----~J.J2.8~ 15~ ~----~--+------__r------+ I-----.. -~----~~I------------i--------:-----+---~ ~~:--~um"-~-I!~.m ~-~J.=~~~:~:~=~--IOO"iDi.::::-~::~f-.--I~ f."_·I..Allpcllti"-n __ ~);;;_;jJ!~it!e'_=j------:~!~--':'-1=-S893,918,OO' f-·---------·I·---------::::I--------i----+---1--____ To14IBudgm --____ ! ____ ~S348,6.tW,(l()+---------_f---_--S.2,J9~cl07 ,00 , _. • Adju.1ed to include Park., Actual FY 1974·7S Community Service. bud~ i. $2,846,230, G Q '-, ',I; I ... i l!: " ' " v ,:+ ' ~. .-:r .' · <." ~-::;·,:~i EXHIBIT' Nons REGAIlDING EXHIBITS 1~ ~ are some difI'erenceo between 1he FY 1975 buIIg<l and tile FY 1995 budget. The fo!JowiDg DOles are inIendod 10 pro.;&: ..,.... I!DdersIand"lllIl of Il>o<e differences and '" i1Iustnu: the poinIlhat rompar.so.,. between tile two yean c:a!I DOt be easily made. .. [leparIment of Community Services c<ganizaOOn in 1975 i . .o.dministntlon (mcludes HU1lI&II Service cootracts) ii. Art iii. R=eation (mcludes Golf) iv. Nature and Science T. Libraries b. Departmelll ol CommunilJl Services o<ganization in 1995 i. Admbistration i. Arts and Colture iii Parks and Golf iv. R=eation, ()peR Space, and Scieoce (IllCO<pOntes !be {lid Nature and Science division and DO longer includes Goti) Y. I.ibnuies vi Human Services 2. Budget dIfferences i In 1975 the two ciivisions, Recreation and M did not budget expenditure for cODlr.ct instrucIor.. Instead Il>o<e .xpe .... were debilcd from revenue accOlllllS llSing a procedure 'urhorizcd I>y 1he City CootroIIe: and referred 10 as CO""" rev ..... accounting. ii. In 1995 the divisions ol R<creation, Open Space. and SciellCeS and Arts .,xI Cullure bndge! class income: in the revenue lCCOUnI and the e<><related instructor fees in the .xpense llCcoonIs. b. Perso!lIlCl Be""fiIs i. In 1975 personnel benefils ..,ere ",fle<;ted as a sWld al"'1< .,,,,,)11111 and wen: DOl distributed 10 specific division programs. pap;} i. III 1995 personnel beDefiI3 "'" included u part olthe ~ ol ~ p.-ugnm .,..;mm !be llivioion. i 1lI197~ Cool AlIoc2tioo and Utilities 'lim D<>I re!Jected in the llivioiml bo>dg<t. i. In 1995 Cool AlIo<:atioo and 1Jtilitico "'" rellecIed in 1!le divioimlbudget """"'. admiDi.strotioc There is DO b=kdcwD ollhe c:ost per facmly or prOgram in the divUion. (I) Cool AIlocodoo includes: (a) reproduction semces (1)) facilily mall1W111llce servlce1; (e) general City o,'ef!lead .,' -'. i, CAPITAL IMPROVEMENTS TO CITY'()WNED ARTS FACIUTIES BUDGET YEAR J"AClUTY AlLOCATION -- 1915-76 CuIluraI CenII:r $390,000 Chil<Ire1>o Tbcacr. $65,67' Community Tbcalre $60,500 1979-80 Community and C1liIdm>s $53,000 Tbcatrc Fire Safety Community and C1liIdm>s S5,OOO Tbcatre Fly Loft Rigging Community and ChlIdrens $145,000 Tbcatrc Electric Cira:iI Rellc,.,.mon 1980-81 Cultural Cemer\ Community $50,000 and CbildrensTheatr::1 Allditoriums Track Ligllling 1981-82 Community and CbiI<Irens $210,000 Tbcatre\Audit<Jrium improv em0nt5 1982-83 Children', Theatrel 5270,000 Community Tbcalre improvements 1983-&4 Childres', Theatrel $540,000 Community Tbcatrc improvements "', ,,;,., ~-.~ .... ,,< - --; --: page3S 1984-85 Sttuctunllmprovements and $655,000 Seismic upgrades to Children', Theatre, Commun!y Tbcatre and CllIturaI Center 1988-89 Cullunl Ceotel ~ $11,000 AssJstive Devices , 1995-96 (proposed) Cultural Center CourtyanI $60,000 repair TOTAL $2,515,177 OTHER IMPROVEMENTS TO CITY -OWNED ARTS FACil1TIES B{JDGET YEAlt r<=~ 1980-81 WjtiatioD of IDI\i<lr ClP Chi!dreB'. Thutre\ Community TbeatrelCuhural Center 1983-84 Ne,. floor !lie in lobby of Cultural Center; new CilfJ"" installed Ihrougboot Cultural Center 1983-84 New furn2ce _ a' Communi!), 'Theatre 1986-81 Paint Loci< &en! Courtyard exterio<s 19S5-87 Paint Culrutal CeDler exterioc and insttI! signag< and fighting 1981-88 Refinisb llardwood floor, at CulruraI CcDttr 1981-88 LlstaD second furnace >I Community Thea"" 1989-90 ~l Communi!)' Theatre GreeD Room .: ". :' "' ~ , . " " . -":';'~--"';.;.~:, . " , 1990-91 Upgrade beating II Com""lOity ~ 1990-92 itiggiDg repa;r 01 ChiJdrens ~ 1992-93 Stage IIoor refUrtlislled II C<>mmunity ~ t 1993-94 IDotall ... arer and electicaJ outlets II! 11M: Cul1unI COnIer CoortyiIN Media DaDce DANCE Film FILM MusIc ' . .--;.. . . ,;-~';. '.~ . .I!" ... -',~ . PERFORMING ARTS IN PALO At TO 19"15 AND 1995 0rpcIzati00 19"15 1m I..Gss\GaID Pacific: BoIkt I () ·1 DaraVlSioos () t I WesfI:nI IIaJIe( 0 0 0 _ School 0( Dara 1 I 0 Affleck Ballet Arts I 0 ·1 Zobco 0 I 1 0 Film Guild\Festlval I 0 ·1 Frencll CillO! Club I 1 PlIo Alto came ... Club 1 I 0 • Belle A.rte Trio 0 California Bock Society 1 1 0 Carlfornia Youch Symphony I 1 0 EJ Camim Yooch SympboD)l 0 I I Fortnightly Music Club I 1 0 Master Sinfonia () 0 0 Mid-PeDinsuJa Recor<ler I I 0 Orebe_ Music Teacbe" Assn. I I 0 New Ownben Musicians I 0 ·1 Nova VISta Sympbony 0 1 1 ,-:-; ---: ...•. > .", EXH1IIIT , -.-..... ~--. '-/ _38 Media Organization ms 1m Loss\GaiD . Opus 90 () 1 . 1 . Palo Alto Clwnber OrcIL I I 11 hi" A-'''' Jazz Alliance () I I Palo Alto Llgbt Opera 1 () -I Palo Alto Philharmonic () I I Palo Alto Sunrise Quar1et () I I Paul Pric< Society Orcbesttll 0 I I Peninsula Cc>mm>Jnity Band I () ·1 !'eniD.,,", Sympbo~ Orcll I I () ScholarC~ () I I Tw" Piano Club I I () University W"""",". Chorus I I () Coogregational Coocert I I 0 Series - Uoited MeIhocfut Concert I I () Series Stanford Arts Outt<ach I I () Manzanita Qwor.er I 1 0 Women", PeninsulJ. Chorus 0 I I MUSIC , Opera Scholar Opera I () -I Peninsula CbapU:r of the 1 I () San F""",isco Opera Guild S. Peninsul. Opera Action I 0 -1 West Bay Opera I I 0 -, "'=.--"", • '-".: -' -' ;. ::~.i"-- Media Orpnizalioa 1975 1995 ...... ,Gain Ol'EltA -2 'l'lII!atre Bureau of Western 1 0--1 My1bo!ogy . Illegitimate Theatre 1 0 -1 Musicol ReperIOQ Theatre 1 0 -I N..-.r eomca .. I 0 -1 The New Theatre 1 0--I Out 0( Cubberley I 0 -I Palo Alto CIilldrens Theatre I I 0 Palo Alto Players I I 0- Puppel S!u<f1O Theal!<: 0 t I Triad Productions 1 0 -1 TheatreWexb (formerly The I I 0 Worisbop) ClU'A box o!fice (1978) 1 0 -1 THEATRE -7 TOTAL -3 , Type 01 J'ro8ram ExIIlI>i! Spaces NOT·FOR PROFIT EXHIBIT SPACES F"".proIiI Exlu"bil Spaces VISUAL ARTS IN PALO ALTO 1975 AND 1995 Oriam.atioo 1975 1995 Dlifornia Craft 1 0 Muoeum Lytton Bank 1 0 Gar.ery lIousc: ] 1 Sylllex GaI1eIy 0 I Pacific An League I 1 Castilleja School 0 I Palo AIIo Culrural I I Center Civic Ccottr I I Los Robles Gallery I 0 LaDYon Gal'oery 1 0 . Hera Gallery ] 0 Harry NaD Gallery I 0 Richard SumneI I I Smltb Aode"". 1 1 Lucy BenIlllll 0 I l'boIograpbe'"' 0 I Gallery Folk An inlernatiooal 0 I . , -.-~.- ,";" -,: -- EXHDIfJ 10 LossIGaln ·1 .] () 1 0 I () 0 0 ·1 ·1 .] ·1 0 0 I 1 I 1)pe of J'rocnm 0rpD1z1ll!oo University Art Celller Artifactory Spinls De Nova Kamura FOR-PROFIT EXHIBIT SPACE Exhibit Space Palo Alto Libraries (camal) Cafe SoIU! car. Banona Neiman Mm:us Loci< Stera Center I'.A. Medical FOUDdaIioo Chlldre.-, HospilJl! SOO Hamilton Lytton Gardens -I'.A. Senio< Centt:r ExJn1lit Spa (Casual) i CoIIectioos Saga FOO<:!o (Anderson Collection) Ware and Frie&nriclt City of Palo AIUJ 1975 1m I 1 0 I 0 1 0 1 0 I I 1 () I 0 I 0 I I I 1 I I 1 0 I I I 0 I 1 I 0 I I I Loss\Gain 0 I 1 1 I l 0 I I I 0 0 (} I 0 1 5 0 I 0 .'-:- ~ <-{,~' :'-+,' . -.~-, .• -:.~:--- ; Type of Procram OrpnEzadoa 1975 1m Loss\GaiD COLLECTIONS 1 Residendeo aDd Nevada Building I 0 -1 StudIos Cub!>erley Center 0 1 1 )(erol Artist 0 1 I Rosidcnc) program RESIDF."'CIES 1 AJIo'D STUDIOS Wori<inz FadIWes CUlrural Center I 1 0 Jordan Scbool I 0 -I Sile(available 1987) Smith AndeI'SC1I 1 1 0_ Editions Pacif\c Art League I I 0 GaDc:ry Home 1 I 0 Cubberley Center 0 I 1 WORKING • FACILITIES E.eurs Santa Clara Coonty 0 1 I ()peR Studios Art Thing Wmg Ding 1 0 -I CuIlw"aI Kaleidoscope 0 I I Typt 01 Provam Orpnlzotion .975 1995 ....... \GaiD -- As"",iaticn 01 0 1 1 earlfornia Ceramic Artists Sale W ........ DireclOn 0 I 1 Fund An Auctioo CAPAArt 1 0 -I Wallruound c.4J' A AnmaI Arts 0 I 1 Awards EVENTS 3 OJam;anity Youth An (I I I ElIhiIJits Radius 0 I 1 PA Weekly AnmaI (I I I I'Ilool P.cifi<; An League I I " Juried COMMUNITY .3 EXHIBITS Am ProJrams CET A Artist in I 0 -1 ~idence PAPPA cl .. "" I I 0 -- Spectro I I (I ProJect Lool! 0 I I ARTS PROGRAMS 0 Surrounding Ar~. Suwfool An Museum 1 I 0 . S!anfo<~ An Galler} 1 I () Type of PNcram 0rpnizaII00 1975 1995 Loss\Gain Runnyroeodc 0 I I Sculptun:Farm SurrcuncIInc Alu 1 - TOTAL J7