HomeMy WebLinkAbout0464.094~.
TO:
FJtOl\l:
City of Palo Alto
City Manager's Summary Report
HONORABLE CITY COUNCn..
CITY MA."!AGER
AGENDA DATE: Octo~ 11, 1994
DEPARTMENT: City Mana&«
CMR: 464:\14
SUBJECT: Adoptioa of. o....year Impiementation Program for ~
Resoan:es I'launla&
REOUEST
0t1 July 11, 1994, the City Council unanimously approved the ERP in wocept and
di",..cted staff to return '.ith a prop"",d implementation plan,
RECQMMEND~TIQ..'lS
This report recommends City Council .ppwvai of. proposed implementation program
of the recently adGpted Economic Resources Pian (ERP) ,
POIJCY lMPLICA.UONS
Pollcy implications of the one-year program arc discuss.e-d in the body of th~ report.
EDCImYE SUMMARY
Staff =mmends the following four areas of concentration for the City's Economic
resources Planning efforts over the ne.t year:
1. Finalization of the Economic Resources Plan for public distribution.
2. ExpioraJion of financing mechanisms to fund the design, improvement and on
going mainlenan<:e of the City's downtown 'treel furniture, paving. parking lot,
signage, and landscape. tre.tm~nt.
3, City initiation to plan for and assist Satnfard University in recruiting a major hotel
with conferencing facilities to Palo A1lo including:
a. Preparation of an alternative policy memorandum for City Council
consideration that addresses housi ng issues ina comprehensive fashion .
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b. Preparation of. massing model study to identify the design aUernativ ...
available 10 the City to accommodate a major hOleI with confe~ncing
facilities 00 the 6.2 acre l'I8e MilllEi Camino Real site.
c. ldenrificatiOll of the alternative comprehensive planning, wning, and
developmenl review processeo avaiW>l. 10 the City in proceeding with the
""""*"'y land use cbango from high density residential to h<llel on the
5Ubjea site.
4. IDitiatioo "f a pili City Anomey!City Manager'. office consultAnt prepared
>tudy 10 conduct • comprehensive =iew of all the City" ordinances and policies
relaIod 10 de,'elopmeru review, including all Boards, Commissions .. 'Id City
Coonci.l approva.l proce1SeS, and the exploration of a1ternative methods for
rommunity input.
l:isc.a.l impact will be ~..ckl .... .;.ss.cd in a forthcoming Budget Amendment Ordioan-cc,
~i1t.ative-ly schedule-d for Nov~rnbeT 14, 1994.
N!J en,,' iromnent.a.l ASSeS-sme nt is required,
PREPARED BY, Carol !aasen, M"",\2er, rkonomic R,ri;ll~' Planning
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CITY MANAGER APPROVAL: /~4-,_ 8L---n-.· (
/ FLEMING /
\ City Manager I I '-li
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SU1IJECT:
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City Manager's Report (In-Depth)
Ac!opIlo&t of • 0-,..... Isnplemenlatioa J'ro&no.m for E<:onomlc
Resourc:!s I'!anning
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RECOMMENDATIONS
nw report recommend, City Cooncil approval or. proposed implementation p!'081"OITI
of !be reo:n!ly adopted Economic R..-$CUroe, PI." (5RP)-
BACKGROVl'l'D
On July 11, 1994, th.e eli/" Coun.;::j] unanirnowsly approY.!d i.h~ ERP ir. cOfle-ept and
directed staff to retun\ W1th a ~rot'os.a.l fl)! impi.c;-f1.Cflt?ticn,
A copy Df the five IT!a.t0i :l1"1!':U. of ";0n~enLrali'.)n in the il.Jop:eJ ERP is attached. They
indude a business outteach progr-aIn; insbtlJLlOn of a business retention prognm 'With
targeted atS.istai'K~. to major revenue gcnen.tors: de .... 'elopment of a program to expedite
City processes for existing bU3inc's!(',s.: Zlct.h'e participation in regional C"Cooomit: efforts;
and the study of ~r.omil: de .... ek,pment iooh to accomplish the city's economic goals.
At the' time of adoption of the ERP, a number of (oi.llicil rnernbers expressed particular
inte=t in addressin, the uJXkrlying oamomic <", .. iinons thai Ia,·. lead 10 deterioratioo
of !be City'. POigbbornood and strip commerci&1 IJU.!. In addition, the City Council
sIr'csf(d die .-l for e:qJOditing the City', de\'elopment review P""","""" particularly in
!be Ilea of pernU' streamliNeg. The City M....,.r·s Office has ossigued the Planning
Deportmcat the task of uJXkrtaking • permil review effan, with the C~f Building
0fficiaIlcadin& \be proc:eu. The nalure and .~lent of busin ... community input to !be
pennit review process has not yet been de rUled. The o.el'1l I process, i..chKling avenues
of community input, wiU be the subject of. forthcoming memo 10 the City Council.
ldentifi~tion of neighborhocd ccmmen::ial issues is part of a City Coun-::il approved
markel analy>is for the Midtown Shopping Center. Jr., ,~Jdy w" appro"ed by City
Council in July 1994, and is currently u"der .... y. Wr.ile the market analysi! U
specifically aimed at identifyi'18 economic and marlcel i$!ucs for the Mid,,,,,,,, areo., it is
anticipoled thal there wilJ be carryover 10 the City's other neighborhood commerci2J
~. Forexample, the-possible efft"-cts of Ndghborho..""od Commercia.1zorJng provisions
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(eN) on !cuing efforts; the .....wi~ ty of older ",om mercieJ ,truCl\lte' for neighborhood
mail u>es and the potential costs of building rehabilitation; and the complexities of cent.e!
rebabilillllion andior redevelopment with multiple owner>hip of small properties all have
implications for other neighborhood and strip commercial oreas of the Cit)'.
IMPLEMENl'ATION PIl,OGRAMJPQl.!CY IMPLICATIONS
Outtuch 10 existing busine.ses within the C<lmmunity rep=nts • majo< part of the
City" Ecooornic Resources Planning efforts, ERP regularly particip>leS in the Clo~
of Corn..,."..., &onomic Vitality Task Force and SWliord Reoeuch Park Forum
meetings; and the ERP office serves as • clcuinghouse for '""'~ retonal ~
oo.'clopmenl organizations as the Stale of CeJiforni. Trade and Commerce Ag-..ncy,
Silicon Valley Ioint Venture (which has recently fonn«l • Valley-wide Econo:nic Ta>.i<
Force), and a Sai"'!!.a Clara County lld·tux: committee form-,j to address ecunt)p,"lk defer .. ~
adjustn .... el1t issues. In addltion, staff intends to n;.-il.ct;".at~ Ihl': Bu-'.ine-s Outrt"~~h
COTnmlttee initiated ur.d.er the Ci.ty's Finance Director. Tnis cr:-mrniHtt w-:;~\ dnw in
various member! of the business, .academic, and cev.e-/opmenf community (0 diSJ..'"U5S, i$.::U:cs
pertineo.nt to the City. Finally. much of the on ·g,)irJ,t; EF.P dfcrts arc initiated by the
businc,ss community~ either by existing busine5::e'3 or tto:.c wj~hini', to rdo..;:3.k·, lO Pain
Alto. Assistance in relocation, ros5ible e):;F3.nsicr., and rrmit/pr(X.~s.s n;:;~::luti\-'n ;-1!i~'¢
involved a greater share of staff efforts as the a\'ailabjii~)' of the t.conllmk ReSLXlr(~
Planning Program be,cOffie:3 known throughollt the commullit),.
In addition to the above efforts, staff recommends tr".e foliowing (our ilI'e&S of
concentration for the City's Economic RewuT<:'.es Planning efforts over the oe~t year:
I. Finaliz.ation of the Economic Resources Plan for public di5tribubon, Tbm: is •
.-I 10 di!tribute a final documenl on L'1e City'. ",,<nIl economic policies.
Preparatio. of • final plan also presents the City with ... opportunity to provide
commonly requesl.e<! information on the community. Unless directm oIherwise by
City Council, il is ,taff's intention 10 edit the draft plan to • much abbrevia!<d
fonn, and to incorporate information on major employers in the City; Palo Alto',
populAtion; I'l!lo Alto Unified School District and Stanford University: and.
description of the City's ge""ra1 business climate. The final plan will include
photographs of the City', commercial areas and graphic prcs<nlation of pem""nt
infonnation on PaJo Alto. An estimated cost of $25,000 for design and printing
of the document is anticipated, and will be inel uded in Ihe an upcoming budget
amendment ordinance for continued funding of the ERP program through fiscal
year 1994-95 (tentatively scheduled for the November 14,1994 City COIlnci\
agenda).
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2. ExplonJion of financing meclwUsms to fund the design, improvement and on
going maintelW\Ce of the City's downtown street furniture, poving, po.rI:ing lot,
Ii.pqe, and landscape treatment. At present, the street furniture installed in the
early 1970', is dated and in disrepair, and there are 00 financial provisions oIher
tIwt spondic general fund eXJl"nditure for regolar maintenance. Staff
re<:OmIDeOOs that • thorough investigation of alternative financing m«hani,ms to
design, install and maintain the City" downtown streetscape be undertala:n. Such
an effort will require a considerable commitment of staff time, and i. proposed to
be undertaken as a joint dfaTl wilb the City's Public WOTks Department. In
addition, the ~gal financial and design aspects of this effort will involve the City
AlIOmey's office and Finance and Planning Departments. Finally, extensive
involvement of the downtown property owners, Dowotown Merclunls ASS<>Ciltion,
and Chamber of Commerce is anticipated 10 identi fy reasonable and fiscaUy viable
financing options. Should the City Council agree with this priority, staff will
return with a recommended "roadm.p· to approaching this ;s.s ....
3. City initiation to plan for a.nd assist StEonford University in recruiting a major hotel
with cOI"'Jerencing facilities to Palo Alto. This proposw is consLstent iIIi.th the
Chamber ofCommen:-e's id~ntified economic priorities fOf 1994-1995, and a hotel
wbcommitl.ee of the Chamber'S Economic Ad'~i~;ory Task Fmce: has been fonned
to substantially 8S!iist in this endeavor. In addition, th¢ on-going Comprehensive
Plan Advisory Committee process has identified the neo<l for a new hotel and
conferencing facility in Palo Alto, and tile current =mmerodcd location from
CPAC is the Stanford Unh.rsily owned Page MiIllEI Camino Real intersection.
A new hOieI has also been identified as important to the long term economic
visbility of the Stanford Research Park, boch by Staniord University and members
of the Chamber's Stanford Research Par" Forum.
While the hOleI i. of mutual interest 10 the City and the University from I service
pe~ve, the potential revenues to the City are very gr~. Land values for
hotel development, on the other hand,.re currently undervalued. Discussions with
Stanford have shown clear interest in the City initiating the proceM to emblish •
boIel and cooferencing use on the Page MilIiEl Camino Real intersection;
however, Stanford is currently in the midst of extensive community outreach on
the Sand Hill Road extension and Stanford West proposed housing project. What
thai mea". is that bolt Cily motivation and ability to proceed on a hotel pre-zoning
effort may be higher than the University's at this time.
Given the above, staff believ •• the City has a unique opportunity to proceed with
exploration of a new holel at Page Milil EI Camino Real in tandem with the
Comprehensive Plan update. In contrast to other economic planning issues that
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may be difficull to resolve prior 10 City Council .ction on the Compreh<:nsive Plan
updaIe and subscqu:nt zoning actions, this issue is relatively definable and
c:ootainable, and evidence of some con",nsu, among the busi .... and residential
community clearly exists.
The =mmendation to pt'occed with exploration of hotel recruitment at p.
MilJlEl C.mino JleaI iJ b~ on several facton. TIle city's existing hOleI stock
is limited, particularly those facilities offering conferencing availability. While
6nancing for ho!els iJ ,till limited, the commercial financing market in general i.s
coosideccd 10 be on the upswing, as the overall national and California economy
improves. To date, the City of Palo Alto has been infonnaJly appI'OJChed by three
pOIeDtial hOlcl developers inteTe$ted in the Page MilllEl Camino Real location for
• new hotel facility.
A key issue to all interested partie. i, l~e City's receptivity 10 such. proposal.
If the City opts to wait for ~"Y consid'nltion of the Page MililEI Camino Real sile
for hotel purposes until after the Comprehensive Plan update is adopted (and
subsequent zoning actions to implement the Plan ha)'e ty....en taken), it is. likely th~t
a two to three year delay in the proces.:i will enslJe, The Hyatt Cabana is closed!
and the long term "'iabilit)' of Hyatt Rickey's is in question. A pro-active 8ppr~h
to prepare the City for new hotel development may help to offset the loss d hOleI
and ;nceting rooms already experi.nced by one major hotel closure.
Whilo the proposal to proceed would only directly off""t a single site in the City,
staff clearly recognizes the compl .. issues related to the lass of potential hQu.ing;
as well IS the u.nique zoning, slte ptan, and development review processes inherent
in any hOleI prcposal. Nonetheless, it is .taff', opinion that proc=ling with this
issue now wiD offer the City both revenue &lid service options important 10 bo'.h
the residential and business community. Unless City Council directs od!erwise,
staff i!llends to proceed with the fo"owing:
a. Preparation of an alternative policy memorandum for City COIIncil
consXIention that !ddre,,,,, housing issues in a comprehensive
fashion, and which identifies market base<! housing policy options
available to !I;e City ii1 the upcoming Comprehensive Plan update.
This memo will discuss the ABAG jobslhousing balance policies;
their applicability 10 Palo Alto and housing alternatives to the City,
particularly in the arr.a of incentive-based housing policies; and the
underlying economic underpinnings of the housing/commercial real
estate market that may help pt'Ovide the genesis for revise<! city
housing policies. City Council review of this memo will be in
conjunction whh Council consideration of CPAC recommendations
on housi ng policies in N oventber.
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b. ~on of a musing model study 10 identify Ibe design
aIlematives available to the City to accommodate a nu.jor hotel wilh
confercncing facilities on the 6.2 acre Page MiIliEI Camino Real
sill:. SucI1. JtUdy would identify the V1lI'iable building heighl and
floor area ratios necessat')' to accommodate the anticipated room
oount and conierenci", W:ilitie •.
c. IdemifiCllioo of the aIlt:rnative comprehensive planning, wrung, and
devclopmcnl review proccs= anilable Ie the Cir-j in proceeding
with the nco. !~ land ..,. change from high clensity residential to
bOld 00 !he JUbject sile, Such a di scussion would highlighl the
poIentW <nvironmcnlal impocu of. hotel development on the site.
The ahc,,~ recommendations would require Cit)' Council review and approval of
t~ poliC)' implications ~.d options lvailable 10 Palo Alto prior to proceeding to
t~t ne.,.t step. U1iimatt'.'ly. t!~ land use change and a.pplir..aticn of de.yelopment
reYlcw proces...<..Cs for me site -.,..ould entall e,;ten.sivc public hear1ng~. It is
.amlcipated that a .'Iubst.1ntia.i portior. of tJ,e: costs ino;..'Urre.c by the City. should I!.
hotel develDpment ulrimsteiy pr();.---eed on the property, will be relrnbuTh8ble.
4. Initiation of ajoint City Attorney/City t.,.fana.gerls office consultant prepared study
10 cond.ct • comprehensi,e review of oil of >he City'. ordinances and policies
related to d..-velopment review, including all Boards, Commissions and City
CO'lncil .pproval pn:>ceSSt$, and the exploTlltion of alternative methods for
community input. As envisioned. this stooy would result;n a series of directions
for the City Council to consider thlt could redefine how we do busir.e .. in the City
-• ,.~ngineerod look, so Ie spen, of City processes that would address many
of the Waes curretIIIy being raised by the governance ,ul>-rommittee of the
Comprehensive Plan Advisory Committee. The study is =ommended to be
jointly conducted by the City Attorney and City Manager'. office. Special
experti!e of the consultants wiil lie in the areas of land usc law, planni ng and
zoaing administration, and customer oriented internal processing.
"SCM, IMPAcr
Fiscal impact will be addressed in a forthcoming Budget Amendment Ordinance,
\.enuotively scheduled for November 14, 19')4.
ATIACHMENTSIEXWBITS
F~nomic Resources PIa.'1r.l ng Goals.
Five Point E~oncmic Resources Plan.
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• Economic
. ; ... ·:mI Resources Plan
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Based on the gools of econom.k re5{)C.""t"b planning a.s stdt:ed atx)\'e, a !1\·e
point Eronomk Res"ul'= Plan IS ~ I'rop= l; ! through \' an'
intendt'd 10 f:.e an integrated .se1 cd pr..,1X-~Ls .... ·hKf. h . .uld upon 0r.e
another, and not J set (If dist.'Tf'b? nl" lTi\Jh.IJI_H)· ndwo1ve ..,1tematiyl"S. ~
proposed plan it; as folkli'\"S
I. lrutLttion of ~ "'BusineM Ou~ f'rosram· t.n.'"'1. in«:JrpQn~ tht
fullowing .1.",."",
A Promotion of tnt" City of P~io Ai!(\ ,!.'. ,! r.u~ir""$>·trit:"r1dh·
cO!1Ul'Iunity, lr;cluiir:t". t:h€ rr"'F3r.;!t:lrn d pc,m.lti'_'IHl m~jt?rah
011 the ('!tv Sud"", m,~tE'ri3\!o ((luhl t-.: j:'r:.'F'.l'Tt'"J 'In ',;.-n 1.1\
b_ng'.J~gt'-s, P;!Tt;,:ul.H!',' in P''':'';~11tCn. c': t.)..." :;',,",',[1,: r'~ ~l~: R:rn
t:I~ in tr.(' 'bl~inE·:_; ("C·m.'-:lu.n..'t: •.
B. Pwdd~ $~,;Jf !<-1'r,."-:,(;-",,\,,,I;\ <'"-5-I"~ (T' "'-', t.'..L~~"h" ;!~'d r"t.~JrJ ;;'('Y..L;~
C. FOfTr.<llilal!lln Co, " City .,:,,1,' rr~',:<;:,!'-:-r,"~ r\'~b:;r :'r'[~','''~:''
p.lrtn-oT:'hip:> a:'d i1"i·h~'Ll:-<" .1,.,i . .',w,n,y tL .. arTli.:.\r·,t,
D, E."tablimm.,,\i.. ('( d. t~.1l.cor Clty !Llrurn. kl F~Q,O<I'_'" Ci.ty, Gu __ ",'.C>:,,--,
corrUl',unity dL"{,!J.'>.,,io!1S en €'C'onomic-issue-:. c-f I"l"ut .. .:.] In!.;>r<'~;.1
E. AssigIUlltmt lit an €xpeditor/fJciii!dtor .:>n ail m~lm p!·oie.::t~
within the City; assi&-t P1 problem re5o(.,luti-on affecting bU5i~se-5-
i.n Palo Alto,
F. ActiVe soliciwtion ofbusmess/wmrnunii)' mrut (Y'l rrwi--'"1-r C~~' rX1!~C~·
dcci<;iom afft"--""'hng thE-Clty's b~ rom.mu.,'-uty
G Work toward improved c~tiOI) of the Ctty's efL\i..ronmentaJ
review, enion:.'I:3r.ent, and permittlng pnxes.""E"'S
n. Institute-a busil'less reotentiou progr;tm with tugeted ;1SS~ to
maj Of nvenue-gentnting..-us.and U5e5 in the' Gty. ~peclfic .,t'I!'~ to
be b.rgeted are recommended as io!Jo,","S:"
A. D:>WTltown
Work wilTt dO'o'l-Tl!()h'Tl rroperty ')'~~ md mt:-r..:haJ1~ tel l"l"'SoJlq>
long·term parking prublems.; -e5tabiish a reg1du In<li;Lknc:mt'"
program for dO''l'f)t('wn ~tr~et furnituro:', l.a"ds.-;;:aping, dnd
pedestrian areas AnivC'i)' pursue tl-lf implementahon cf the
Do\'l'ntOWTI Urban Design I'i.:m .. including the-fDm'.ation of pub!."::!
private partner:;hips fo accomplish rt"('0mmenced impron~:mel1ts.
Regularly ZSSo.."'5S the applkabUlty of dc\ .. ·nto ...... n nl'.ulatior.-;.. O.l,
'h3Ilgin~ market {"ondlfl.on" 1,\'0,;';' h'lt!"! d(l,."nt(\wn merd';'!'lt
org3II;z.atio~~, th.€ ChJ.mber ofC(.·rru~,cr("~, and m,ii\'i-iual propt"rty
OW~lt'r.~ to compile !ntormatio,l on .wailable leas.able ~p.1ce
'8o!'k toward minimizm,\; wrung hurdk>s asso..'iateJ. wIth [E'l.!..~
of existing bUildings.
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., Economic Resources
Il!ia Planning Goals
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.n.., primary goals to be achieved in formulating the proposed
economic straregy for Palo Alto are as follows:
> To idenlifylong-tenn economic trends pertinent 10 Pak,
Alle, and Ie CSlabIish stronger working relationships "itn
the business community to maximize the pcsiti ,. effero d
such trends on t'>e City.
>-To develop an economic framework tor City C('Iundl
ded.sion-maklng; one tha t inwrporates tnt: €'('('lnomic tutw.rt'
of the at)' as an i..'1tegral part (1f the LruoITTlAt1on Fat:k~gE
upon ivhich COI.l.T1dl and other Beard:,; and ComrrJssio:\-;'
dcc.1sions are based.
)0-To revisit pa.<;t policies affKting the b'.:.Sin€'SS and de,Tlop
ment conunu.!1ity to determine thea relevanet' to ~he issu~
fad..'"lg us i.n tl~ upcorrdng decade, and re-design wltt'r"-"
nece5Sa.1')' .
)0 To establish an internal "markPl-perspecti .... e" on issues,
tasks, special a5~ignments, studies, and day·to-d~y
operations; incorporat€ economic analys~s of City
fu..'lctions and greater nxeptivity tm ... ard new ways of
doing business witr.in the Ci iy organization.
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B. Stanford University
Develop stronger working relationships with the University.
s~y .... oith regard to the future of the Stanford Shopping
Center and the Stanford Res<arch Park.
1. StanIorrl Shopping Center
Resolve.the Sand Hill t.7omdor issut>. \\'ork with thE' University
to facilitatE' Center expansion, i( desirable.
2. StanIorrl Resean:h Park
Work with the University to ir\('orporate City ~enuc issues in
the .trategi< planninil pnxe;; tvr Research P.uk upgrad< and
expansion. As...~ Stanfurd. in achieving services nt"CeS..<;a.")' for
the Park's tong-tL>rm viability, such as hotel and meeting room
facilities. upgradE' of the rark er,iries and appea.· .. a.11ce of the
Page ~1i!1 Road corridor. Such assistance may include the
formation of !.pecial ':Sse5sment districts or other fundll.g
mecha.n.isrn to accomplish physicaJ improvements. wit.'Ur1 th",
Park ;: ....... plore the pc6Sibility of kmnirtg pub~c/prix .. k pa.rt
nerships to dfvelor tc"leconit'renciI"lg centcf':', in the Stanford
Research Park Explore im-entin; zoning mt:'~ures t,,I locati.'
F>3rk &'tving US€'S ... ,rithin SRP, and to fa ri Ii tate conc;trU('tiC'f1 ,md.
ret:er.tiV.1 o! ''L'1CUb<:lmr'' sF,acf.:' \ ... ·jt~jn t],E' palk
C HNell Motels
Work wit. ... e;r,i~ting hot~:iers, major employers M,d cO!1!'ultants
conversant with ho~el issue;; to identify long-tenn hotel need.,.
wltJ-..in the COm.l1wuty. Resolve issu~ impeding retention of
existing hotels, and explore expansion of exi!'ting hotels, when:
feasible. Assist in recruiting rte'iV h(,tt'ls into the city Ln areas decmf;'\:l
appropriate. Identify areas of fin.l..'1.cil1g assistance, if any, t.l--w.l the
Gty cucld pw\'ide ttl a'iSist in hotel development or retcx:atlGn.
Encourage the prOVisl(,n of mixed retail uses with hotel/motel
development
D. Automobl!e Dealerships
Work with existing dealers to re5QJve problems with present
1oc.ations. Facilitate reiocation of thQSe dealer:> willing to congregate
in "minj-mall" locations sultablewifuin the community. Explore the
possibility of recruiting lu.:ruTY automobile d~ler5 in Palo Alto.
ill, [)eovl!'lop .2 program that would help expedite the CHy Pf"'OCess: for
th(.'ll5e existing busL.,.esses desiring to '!!xpandi within the community,
and for targeted new businesses wishing to lo.:atle in Palo AJto, Some
expansions could be in use only (i.e., no physical e~ion), and co uld
include incorpcration of a $.ales office 'hithin aI1 existing business to
accommoda.te busi."'1eSS to business or diret1 ClL!>tomer retail sale;.
A. Identity uses thi"lt provide Clbo\'e'>3verage rev~nu,-'S to the Cit)',
such as soilwan; manuiacp_uing and saies, mail order catillog
operations, book publication and sales, and corpora Ie sales outlets.
Support the City's existing indU.'>tryI and assist new operations. wit.'1
JX'Siti ... e revt'nue producing characteris.tics to loc-alto in Palo Alto.
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D. Retail Uses.: Sotkit selected electronics and home impwyement
sales opera tKn;, and VJrious value-orienled ''bou tiqU(''' outlet!. for
sujtah'IE: locatioo within Palo Alto, Prop<-Sed locations. would
c(lftform ...... ith emting retail com .. nerdal zorJ:ng and .could lw.
locatE'd ",ithin onE' or mOle of the City's industrial dl.",tricts.
C Wo:); ~itTt Olbk Coop ;md private indUSh)' to {'xploTt' aggn...~h''t'
marketing of Lnformiiltion systems to existing b\lSines~, and
possWIy, residential communities \'\ithi.n Palo Alto. Aim toward
01!a1:iorl cf Palo Alto ll!i a "~" communications center in Siliron
Valley, Coo..-rli.."'ti' ~'ith the "Joitlt Venture: Silicon VaUt'y Smart
valle}· projects, Stmford Unh'eTSity and ot:hers {,.'OOversanl i.., the
tdecommu.~tions are~ to iJssure area-y.,'ide sys.t~rn:s intlOrlinking.
IV. Actinl)' p.irtklp.te in reg:io".al t'Conmnic strategic t:fforts. Such F(".r~
tlapatiOil (oWd be L.. the fonn of ~ta:1 ad"ice, tE'Chn..ical ~n'KE'S, and
l'~'l7'S.Iati:\"€ support fer tc¢\cnal EC(mQrrJ.c d(O\'€-Ic'pm~~nt fxpl(l!t j'.)int
mark.>t'.ng p~m.,,> lJ'1.J t wO'JJd ~ ttr act des!r?J l'!e buSi.JH.~ to k'ICat{' 1'1
th·f rep':'n, !.tduding the CIty (If Palo l,,]to, \Verk tnward de-signJ.tioll of
s~te and ft"'"Jer.\l Ent, rpfi_ .... ' JOTl"2'5 in order io attra.-t bl1sl..'1e5-s to an~a:; of
tJ,i' Tt>s,lC'T'l .... 'h;;-n· S:gnij-L'::-a..'l[ d-::"'t'lnpmcn'r and /.)r rf",.l!;\-e\()pmen! ~di\'
It:; b ",,'ar."ankd
V. Con.sid~!', on a jl!'l~"tin b,uis, the use of 'rdditionat economic
d~'lL"lopmet1i tools utilized a-(1'05.,o; the state and nation to accnmpiish
specific e-..."'GnOf:'tic goals. Such !(A-lis 1:\dY include the foLlr,wi:ng'
A .. t;~ t)f sta~l.~\)Ung If'''~_,>!ation 1;0 iorm a RedeveiuplTl,-,'nl Agency,
In prO\l.le aros fer relocation of existiTlg Cit)' bu<)tnf'5SeS, such as.
aUl0ffiObile sales and sel"'.'i~; to assist in rehabilikltion/redeveloc-·
ment of ~rhood cornJlltl'T"'Cial cenwrs; and to fa-.ilttate par~el
o::umbinatior. and I't'de'e)opment of sites along the FJ Camino Real
fu! commerc:i.al and I m n:sidential p'~ Jdentify areas planned
foX N antidpatf'd to be-redeveloped (su::-h as. UrWn l.ane, :Maximart
and er\\'1.'"QilS) and uwestigab:' legal, polh.l', and potential fiscal im
pact> 01 Redevelopmen' Agency pnJied wic,"" these areas.
S. Fonnation of an assessment district to accomplish needed physicJJ
improvements .... ,thin the Stanford RPSf'..arch Park.
C. Ir;.su.-mce o! tax.ab!-e and! or nan·taxilble bon-db , including industrial
afydopmeol oonds, for public <1nd quasi.public lmprovemE-nts
as,s.()(.'ldted ,'lith pri\'Jtl> d~>\·€'lopment.
D. Use of the City's credit f<lting for loan gu.trantees to accomplis.h
ERP ob;<."Ctive, sud'l as "ll1cubator" SpJ;ct> wnstruchon, ne-h' }y-Jlel
nnancing. or neighl"'rbood ('ommerci"I red evel()pm~nt
f !o,""tw,,' "j C;~·-Q" ned "'31 pm!'''rt)' or U>C of ·'air" ngh" lor
pLlbli( (private-development pu~~.
F Alio ..... olrIC'e 0' detenoo L:l>. payments for .'lItr"cting targeted '.JS('S to
the Gt), !ouch .il:S wrpor a!e ~ll'S oper,l ti'm~