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HomeMy WebLinkAbout0587.093November 10, )99) The Honorable City Council Palo Alto, California Members of the council: ~erma~ Center COMmunity Survey As instr-ucted by the city Cour.cil, tl'"Je Recreatien~ Open Space and ScieTJc~s Divisicn has conducted a resident survey of the neighbor­ hoods surrounding the Terman ce~ter. The survey's inte~t is to assess the community's recreational needs and how these needs could be met by use of the Terman Center facility. A community meeting has been set for 7:00 p.m., November 18, 1993 at the Terman Center Library Heeting Room. A representative from satellite Research Network will be there to explain the findings of the survey~ The policy and Services Committee of the city Council will receive a report recommending a plan for use of the Terman Center at their De~ember 7~ 1993 meeting. Attached is the executive &U!Mlary from the survey vendor, Satellite Research Network. Additional data~ community comments captured on audio eaps, is still being precessed. Copies o£ the complete report are aVailable from Community services Administrative Offices, 329-2239. Respectfully sub~itted, Pau..! "--TltA/~~ ~UL THILTGEN/} ~i~ector of ~ommunity Services , ~ CMR:587:9) , CITY OF PALO ALTO TERMAN AREA COMMUNITY SURVEY FINAL REPORT October, 1993 Salellite Research Network 200) rowdl Sltc("1 5m~ryviIi1', CA 9<t608 and Horizon Software Technologil?s 2000 Puwell Slr~1 Em(!ryvill~ CA 94~ • .-'e " '. . / Cll'), OF PALo ALTO T£Rt..t COMMUNl7'Y SUk\l;~ AkSA I. llllrod"<1;oll 'rh., City Of P.L • Q[ e_. ~v ,,110 conl'art"<t . h -Ieli"e l?"·<>('fCh.. . Wl( the lea", '[; • vel""'k "lid li . eellllo/OBie. to d 01)'<'0" So/I"'~re . con liq CI co , res1de1)Js jll t-_· """UII'ly Sl<rv~~ ~, 11. M"'~aJogy App.t"l)"dr '"U ""'"" 0/ the Ci I ~ POlelllial prog,.", d '" Iy "" Ihe '''bfec/ or TJ • an .<Ii vJIJ~. {, T Je survey tt~/.q .... '1/ ".~ Or floF1J)all Cellter -~, "" "'ed b h . CO"''''l(1)jly SerVices ,'" d ! Y / e ~qrt"'''l1l 01 The l'rOjt'cl I".,,, Iv", £'ov.evpin ""<1 «'''''-''ling '''''''<ire"" /" r, '8 ""w Progr"",. fOr Pla"ning .'>d Cn~ d .or ."1"1),." CeOI" as wl'il as ~ -vI '0"11/",,, Ii" '''r''''l1 JelVish c . " "c .'/1"" "'ith Ih" D"/><>rl"'<'11/ of C . -'<"d c}o'<'I~ "';/h QtnttU.ttJlty Sf!r . J develop a sel Qf . ~'<" "'."age,s 10 1..-9Ues/I o,,_ thai I I"",'ptron... Th<'Se qUestion k eo" d b,. ->sk",/ by 0" is'''e. that i"c/"ded ~ ·.s ed r~Sid.nls' "Pi"io ns OllJ"'UIIUy C<'lller, 'fhe SurVey IV •• c. . d . -, 'Tle 0UI... . • i«ePlro 1 •• s'llve ~Sll'g Pm}'o;"!,,, Y "'seare}, 'Y'I"" h , O(-(he~itrt l·01ce·pro{'fiI. ' ~ ( at lltiJi,zes ,'l.tte.. h '.Sj"8 lech"o! , "5 bcoc" """''' f'Xle""i I b 08y, Th;s SYS/e", I. V<, Y Y i'ot-Iull S,," o Obi"", "Us1o",pr <:lie ~ "V <"O"'p"" i e. <1' I , ,,~ ~"d e"'nlo",,~. . ,l d, in this COlnlI' . r ? "'~ SiMt61"Cfioll ""'ty Si U<1y P: . the rdpid ilC'lUisiUoll of ''''POll",,, allOWed POPUlalions '''d' d"ta from llf'ighborhooq C , H -/JOlved l.> Oln"",,,jly $pr.' . . epart",,,,,I 0/ lee-otJ)l'lal!; (0 I' or residellis lolIki" ~__ ISk~1l to aUdio liiMa S g avu"l the .... r' W''''''5. J"s"", ll> Ih"i, ow" 1 Ih .. C'I . ~u,'lJ"Y O'J.'.fl' " . . J Y 8 l"E.-crfta(,·o I /("PdiJo n 11) na PIo?".", k-PRrUCipiff.ed il1 f. 'J't' -~ .. rOds of ~l('tjlJjli(.s. .. n J It.\'-lJ~d , ·"gg""io n • fOr new .' . .' 'I".II/y Q[ s(>rVj(~'S, ,'.. dCI'VII'e. 'd .... 1n~'''Phic., ,~. . " ," 1,00'<>"01" .. "" , ,,~v '/""'1"." .. . v ., n.,o .. 'II App('ltdh I). r,.{) """'/Ion. of tllf! cit, sor v .. y . 'fhe f' . J "'ere cO>.'.'i by Ii,. Ir./ ''''''11(,,, illel d ., M Ollr "" Pork and C'' " f'd Ihp V""'u'<I (h' ""ll.Sfon'~'I" 1 I •• "",, rf'/(>ro<'d I <5 "O'.~I'OOlh'lQ<ls b . 0 u~' \'~.JJ/-O"r . h orde'o,1 b v I'. .,. ~ ", I '.' "'I~>rl ;, . .. 80 ""1/ ROatl M. , , C"l1""o R .. ", a"<1 AI . '. o""'~,,, v;"'Y, HI . "'. St.r""l) Th lltd ",I"d Ih" Lln'rOl, p.. -. " 5"-:0'1,/ '<''CliO Il . '''. "lltl Cr"" l><!lghborhoods ( th' , 11 "-cr"s J '%1 ;.' . I' IS .arpil, ft'f~rr€'d ( '" 1 '" '''PO'I, is bo'd,." 0 as 8."011 ['.rk <'d by Ii,,, Sldfl/oTd J",.IUM';"I -... " ,,., :n" Park, Lo. Altos, FoothUl Avenue, and III Camino Real. Each .""tion of the city w •• a.signed a 10tHr"" 800 telephone I\umber. Residents were then asked, by letter, 10 call the appropriate BOO number at any limr, twenty-lour hours a day, during th~ survey period, s"ptember 20ln through Otl'*"" 4th. 1993. Efforts w.ere made to re!lch liS many dtiz(".rtS .il5 po.ssJbJe, Using the City's recordst invitations t<,) participate were mailed to every reside-nlial address in each of the districts, A newsp"per ad Wtt5 run .in the "Palo Allo Weekly" Juring the survey, Hyer. wete posted, and 1eadets of neighborhood Qlg,.mizatiol1.s were informed of the I'fO;ect ilJld encouraged to promote the parUcipation Qf fheir' mem&er~, Using their own t~lephones to answer the survey, earh ,espl)ni\ent It"",o a digilOUy ,<!Cord€d mcssage ftom Dan WiBiams} Director oi R-e(.t.eati.-on, Open Space ;)nd S(ie-nres, who opeJ\(;d the interview. After this ml'"S50lge the Gurvey W.1S l,."Qntiutt.ea by the digitally r('corded voice--of a professional interviewer. The int!"f\'"lew was then dost-'d by the Djrector Williams who invited tn-l! t~spol;\<wnt to. add ot\@ or 2 two minute-s of un$trudured comments or sugg .. tions. Data C"Ued;.,,, Datil wils co1Jeck.'<i by having ff"Spolltil'nls k(·y itt lH)nlcrtcal an!'iwer1\ using: tlw button,; un lIh.'ir telephon{'s. The aventge time lor .a respondent 10 rompl<ete a ('.aU w .. '<..'!-S\OOut Wn. minUh~. h)f t}Ut'5\i()l)S that requirp.tJ the '~pond('ht tu spi!uk, th~ ~'\\5w.!r$ were digWzeu ano Siofcd on djsk lor later playlMck and transfer to audio tape, This ability to electronically record and replay the residents' conmwt.\\s. p.f{·dSf:~y as s.tah. .. 'ti, ~s om~ rd Hw ~lmn~('~t featur(>s or th.e p""poi..;,fi'M syst-em. Complete ~\l:dio lapes of aU \'CtW~ .cmtlments ae-company !his ri'p~)tt At the end of Ihe survl'y peril)d, all qUilntltativ(! d~ttll was rompii(?d into tables for ~tattstk.al analysis al\d reporting, The open'i?naed qU('!iitions wen: ",,11'0 coded int» tAt~gork1r {i)1' shnku aT4)tysi!t. Tn" tot,,! f-csponr.e-to ih\' snrvr-y WM 173 ('"aH~; ~o from the Ventura neighbortu.I<.Klsf atuj lib from Ihe Barron i>ark nl!'ighbornood!1i. The $urvey WilS (!"p(-etcd 10 c.'uH("('t dMil ffUm hetwl'('J\ 21l{l and 400 1'CSPf)J'krumlS trut of a ntailing iist of 4950 (175() nMi)",tl to V-el\tum r~'Shknis. ;)1'1.d 3200 maikd \0 n ... rwll l\uk . ,~, . " n , , " I ) < residents). The 173 respondents was. somewhat lower number tnan eXpe<"led, which was atltibuted to two primary reaS()J1S; First, the survey focused on 11 very spedH~ 5ubject, rccreationai services, So only those with an interest in this subject responded; and 5econd, the target population contained a high percentage of both renters and recent arrivals to the city. Traditionally these groups have had les~ involvement with rec:ceatiol\al programs. Nevertheless, there were sufficient response . ., from both districts to give valid projection!' frottl the results. In reviewing the tesults of this survey it is important to keE1' in mind that this is a "Coo\munity Survey," designed 10 prtlvide ail. index of citiz.en opinions. As mentioned above, a letter from the Department of Community Servi.;es ,nvited every residen' to p~rticipatt? Those residents who wished to particip.lte in the survey picked up th,,·ir phones and called; those who do not care 10 participate did no,' <:al1, Thus this survey, as wen as ~ny community survey done by any methodology. su(Cers [rom a "non-respon~e" bias, that is, only those who wanted III participate took parL in the s\tfvey, However, U'lS surv("y d\d Tcach the target populaLion, the data 3 shows responses from those wh.o ate (urrently using recreational servi('~s a5 well a!:" from thost" who a['t' not using the services but are interested, Givm the tOlal number of responses and the distribution of the data, the t'esults ('an be sa.fe)y assllffi('d to be representative of residents' opinioll!;. In large 'IOtiona! polls, typically 1400 10 1600 households yield filldiflgs n:~pr(', .. cnto1.tive of the whole counlry, Display of the Dat. The rC5.pllnS4?S to aU do~cd-(.!1\u t.lucMiUl\s, compiled. in tabular form, are displayed in Appt:ndix ~ These tab\(!s al~o contain the iota} number of respom1ents 10 each queslion. To {adlilale itn ea~y O''Ierview of the data, the values from Ihe tabi<'s are represented by bar graph9 at Iht'" end of lhe Ovetveiw of the Survey section. For' thosl' questions thai required a vNbal respo,,~e, answers in "wen caM'gory are listed il!l percl'ntages of !he total 'lUlnb('r of responses. Questions employing the Si'oUS{ilclion sfille (where 1 = poor. 2 = fair, 3 = good, 4 = vpry ~(""I and 5 "'" exc~H('.t\t) "te displayed I,1n a linear 5(:ale with ~xccllent -== toO. Cakulations did nol induJe thus\! where l"~ ,~sponsc WAS. "don't know" or "ciln't respond. " .. " :i. 'I"''''':''~;' . ;i~' ,/t\.,,:~;,'_L'f/~,~~,I::' ; •. <'J. ~l~·""·";h\~",.,,1 «"vJ,.i~-''-:'(:\~'· "'f,Y:- , ·,iV' .': .' :'., III. Overview of Survey l'n~8t'nt Rccrealionall'lograht Use l'allerll5 The first questions dealt with citizen participation In the City of PaJo Alto's recreation programs during the past year. J'igure 1 s.iJows that paI'ticipation among those who responded was relatively high, 51 % in Ventura ilhd 71 % in Barron Park. Member!i of partidpating households tended t.o partiCipate in more than one program. the moue being 4 for Barron Park and 3 for Ventura. Those who parUcipated took pari in a wide varietj' of programs, Junior Museum, sports, Opt"fi space programs and Stern Theater were popular in both communities, although there were some differences in the use profiIe& (Figure le). Both communities gave the City's programs high marks for quality, Ventura "8u'l and Barron Park "76", on a scale of "10011 • Figun.' 2, a Slll1\IlMry llC vero,,1 responses to the open-ended il1t]uiry concerning fadliti~s use, shows that lhe rpspondents Iolspd .it wide vilrif'ly of city 4 facilities. Both districts used Mitchell Park, Lucie Stern Center, and the Junior Science MUf'lf!lJm. There were, however, significant differt'nc('s belweeh (hE! distticts in use profiles. For example, compari'u 11,,1 Yenlura, twke as mal'Y Barron Park r('.<;iu£'lIlr. reporled using Term.an Cellh:'t. (The comp1t~t(" responses to this question, and all olh£'1 open-ended questions, are on the audio tapes that accumpany this report.) Guno High School was ,llmllst E"xclusivp!y used by r~sidenls of the lJ;trron Park districi (Hgure 3), however, even at that, only 22% of the Harron Pal'k residents used this (acility. Swimming was th~ most popular activity, Those who ('val\.lated the qu.dHy of the programs at Gunn reported a "good II ratillg of "70", l'igurt' 4 shows a signifir.lnt dH(erenlial between the two communities in participation in progr~ms at tlw Ternun JeWish Community Cenler, 19% of Ventura respondents rcportNI participation compared to 49% of Blucon Park f(.'!'>ponu£'llt.<i. S~"l(.)ris progrilllls W(,fC lIlost ~HJPldilr with b()lh communities; Uilrrol\ Piuk rt'sidl~IH:ti Wt!f(.· ,)(:{ive in all five of the pr(}gr;lm~ the 5UrV(ly .l~h'd .. hOllt, whereas ~he Venlura residents did not report any participation ih the It?en or preschool programs. Both Ve-ntura and Barron Park respondfmls held a high opinion of the Terman Jewish Community Center programs, rating them "good" I"very good" at "69" and "84"respectively. Community Re(tt'ational lntetests An importanf part of the survey asked respondents about the recreational interests of the households by age group: presch",>!, preleen (7 to U), teen (13 10 18), _dull (19 1059) and senior (ove,' 60), The survey qUf?5tions elicited a list of recreational preferences lor each group. Activities for preschoolers wceivcd fhe lowest Jeveo} of response, with only 4% of the Ventura re5pondents and 15% of the Uarron Park residents indicating they had preschoolers interestpd in participating ill recreational programs (Figure 5). The interest profiles 01 the two communities were somewhat different, however. Among those who did rE>spond, gym oriented activities, and nlusic were the more popular suggeslions. s -~~-~-. The interest in prf"h>en recreiHional aclivitilf?s was somewhat higher. 15% and 26% (or Ventllra .lnd Ban.'on J>ark re.,pectively (Figure 6>. Arts and craIls, other miscellaneous classes, SOGer, and oth('r mis('ellaneous sport6 led the interest list. Th .... intere5t profiles of the two communities were again quite different (Figure 6c). The two communiliE"S were also divided on the choice of an optimal time for preteen events, with Barron Park respondenls preJe-rring weekday afternoons, and Ventura respondents preferring Saturday mornings. Figure 7 shows that intE'rest in tet.'n progmms is also relatively low. Only 9% of Ventura respondehts and ]7% of Barron Park re~plllldenis all.'iwercd positively. Again. the two neighborhoods selected diHetent "limes vf choice" lor the ac(iviti(~s, Ventura preferring Saturday morning and Barron Pilrk indicating wet.>kday aItetnOOIlS. Adults aTt~ c1c-Mly Ihe group ill burh distrk!s with the greatest interest in pilrlidpilting in r("C'reational activities. Hgure H shows that 52% of th(' Ventura respondents. Ill\d 68% of the LJilrn.lIl Park re!iidents reportl'd an interest in adult rccre,ltion'll activities. As olbove~ (he in(erf'st profiles uf Ih(' of tnt' ... -'c.' ".\" , . '\ .. ~ .t;t.: two distr'ic-ts differed, bUI aerohicS I 5wimming, outdoor SPOTCfl, arfs and Cfaft!'l, and enrichment da .. e. are popular with both groups (Pigure 8d). There was not a strong preference in the choice between Ihe one-Ume workshop format and six week d.lsse5; and both communities preferred weekday eve-ning programs. Support was high for senior cilizen recreatiunaJ programs, with 40% 01 Ventura respondenls and 32% of Barron Park respondenl.s indicafing interest (figure 9), As ab(lve, there were some significant differences between Ihe interp.st profiles of the two distrkts (figure 9d. Swimming and exerds\.' programs were popular Ruggestions from both distri(,ls, along wi'.h arts and trans, and other da~~es. W('(·kdays belwel!n 9;OOAM and 3:00 PM was the prc((>rred time s.Jot for both distticts, OVl'mll, (his st.'cHon uf Illl' survey pnld.u(\~d il rchllivc/y c/('iJf pidutc of in(cn.'~t by age group. Th~ nt"jor in(('r("~1 (umc~ from ilf.illlis iltld sl"niors. Thejr 5tlV;g('~ti(lI)~, (summarized in the FiAures ilnd c.1plurl!t.f in their enlirely on lhl' tluJif.) tapl.!s), indude many programs already on the City's schedule Mi well ilS SOme Ilew id,,·tls, 6 --~ ~~----- ColtllnuJ1l1y D.mographic Dala 'fhe demographic data gathered by the survey shows measurable contrasts bel W('CH the I wo dislricls {hat may be correJated to the divergf:nf jnterest profiles mentioned above. Figure 10 shows a difierence between the two nt'ighb\.)rhoods in th~ fofal number of indfvidu.Ils per household, the number oJ adohs per househoJd, .wu the numbet of seniors per hous.>hold. displayed in T<lbll' I bt~luw: These differences are lndividuals per Household V~!th!.!~ llitrrillll' J rk Total 2.4 2.9 Under age 12 0.5 0.5 Teen (13 10 18) 0.2 0.2 Adult (19 to ~lY) 1.2 17 Senior ( ov(,r 60) U.7 u.s Th(' V~nlura rl'l'Ipondenls hilv(l SIll.llh.'f ("milit's, mon .. ' sf.~niu(s .11"'.1 mOrt' single-ildull l;lllli!il's (~l'l' distribution in Hgure 10-047), The Barron l'ark r~spondenl~ have. lilr~('r fanlili('S, few(,r ~ninrs ;lnd - r,'~ .. " \.,. ' \ . -':'. j' " ,'->':' "'ore l"'o·.aUfl (ami/' ( " ,USlriels hay_ I.. 'J' Ie. F'8UJ'e 10'Q47) "-'L ~"" "'. Ivlth '" • "VI" PeOPle, 'this i$ ~. or" ad"ll$ Ihal! Y<'''IJ~ '''n8J.t~JlI "'ill, he, " Progra",s lOr <1>11~.~ I loW 'tI1'''<'81 i~ . ".~" '>('<1 lhe .. Hll"''resl it, < ld ult s/. J COllrP.tr4titrely high • ur s pr{lgriJ~)Js. Cilu.". CO"'1J1,"/. Res»,,,, rl rv <.(f!lUS 'Vete-aSk . r""Pon<Jing to th "<J Ih PJr OPiniOn Of e Survey by fefe h I!<1v" fl>., pJ~"", "ir,,<> P Oile, 80th dis/rici. 11 r 'Y$I,,,, ~ ""~'I" e-ntura repOrting ~~..,.. 8",,"t. I' Ml nlt lVill~ ( 0, " 68 anet 8 'C'lgtll'(! 11). The J-~ ~rroll Park .oil "70'" "!Jof f)UesHot) in fL , resPOll<te"" 1 '0<' 'urv"y ;"l,~ I' .0 V"rb./(y r. . ,~ He CO"''''''nls ""/ SuggeStio ". POrt Ih,,;. Ii""",.) or 'r. n •• VOU/ II,,, ~ . -~ ----110" lis ....... --"'Vl)' p"rJc district 51% 11011, <fiSlricts Parlin" : ""1</ 7/ % T<"'P<'t1ively ....d ' rill ... JJJ .a bl'f>r. j 01: . "lilj:z.. • IIIJ",". ""II." of P 1 og r ."1$ .... ""'t of Ihe C'I ' , "'UI1I1 Eij<>h S h ! ' y. {a<llilie. 1:' " < "0 fadli,-, "" f*.trJJ)"i-"(~/y by U, I . "'S aT" "'''<I a/",os/ (II, Ie ""'"'' I', k • o08h both <tiSlr,' I • r 1''('SiUt.llfs.,. "'hi C c s o'e fhe t O"''''''"il)' Ce,"er Ih h e'md" Jewis}' h' , f! "<lrron P k .it 18 IJ t>-r Usage lre'Juel~~ ~lr r{lSld(111ls repOrt P ',y, 'fhose "'h t'()grlittu.. "s W~/J Js tit . 0 u5.f.. Ibl! Ci(Y~$ C OSe Who 11. To ():rrl1n~nily CelUer a-' t ..... I . e ernJJ1JJ )t'WisJ, II. ",I'r "gh '''Ii"", t 1 eYIll«n Ce{l[flr I'" 'Qrlll1llJtllty us" '--, '18lir~ 12 _. .... " the toPics fltsrl'Ted' /1> . proV'de., " "'''''''''y or ' .. 'e.p<", I , reCOtdeet in t L '. , < ""15 5Iale"'''"18 8-, . '<"'. PIlIJ,., Q ." ~')(.(nmpanyjn • II . Y J} the il~(ilo t-""h-. 1; "5 r('pWI..,,~s 'v. SUIII.",,'}' rtl~ "n, d '~7, pon~lenlS· I i"I"""'I"'1 tt, . . • ., In/), t),SJri<'! "'''''' . rpfTO.I"'''~! "CI'V'I' 1>""" S<onl{)rs lh iln it('Civifi~o r. ·{>s (Qr Il((ttU s • 1fJ ll II. '., (lr I,>,.", <J " "'SP(lIl.}""I., Il-lv" , I il}J You~~J! {'hi1dr('n, Ie Sl'rv'~"H of b»lh, < ". Q I ,.. 'lll"lil y or 1't", Q"~''dll res"l", I> [0, , ",,,,1 r •• ,. ., {, Pl"0J:rdr-ns in all l)f.: (f 5ugg(OsiioliS iJge brl 'k ,! , S"gt;~Sti01l' "."""pp<'<l .'" "; 1> •• ,,,.1' o{ 11.",,, Porr""1 ~ru~ip"Ii"" illS ;:0· Talh~t hig!, ro,., or Progr.m. by Ih. Te Alia. J'pfTealio".J disirici .fld all (>v<?It hi5~hon<tP."fS (ro", fh" Vellf!Li'A '8 flr rale-IroJn Ih Of(crinuf; J'I f-Yith the City~s t.'". ,. ",. . >,. sU'v,.. '.'s '''.11 riJlinr: (rOtn u~ t'~o..'f"")t IJ', ,vI",'1I """i"('<1 " """""" . ·"c. "('''I, ~ ~Jgl)i{i('iJnl (1ilflv':('~'e: . I'" 'ov,."',.,! 11,.>, 1/""" """" II sm1i(>dt'f' ,<-, th'o <U ... 'trrf.,ts I'~_ ' hn~r"PJ)j(' t~l,,'.kI.ul) n( . . ~"rrbll I~· if. .v~r~8" J~",;)~ . ," '{~>""("I. I " '(,"Pot!Q""IS f. . .r "~'" "'0,,, IW'I-l'its/t. ""1:<" ">v", ·""iurs. 'Th. • 1>""''''hOl ll ", <>'''' S"" I • 'esp"'''I''/1',. "g<&/'01!S dlld (lL . • pr()VltI,'d '",',," JfSertr.iJlJons' h J' ''''''" I el/IS ./ Ih" ""'f of h II! I {' <>P""'''"<l(',{ I e SlJry{y. . 7 ----