HomeMy WebLinkAbout0157.094Febru~ry 17, 1994
THE HONORABLE CITY COUNCIL
Palo Alto, Calif'ornia
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REVISICNS 1'0 THE CITY'S DOWNTOWN REGULATION (;O"ttERNING INCENTIVES
FOR SEISMIC UPGRADES AND HISTORIC PRESERVATION OF EXISTING
BUILDINGS
"ambers of the Cou.."lci 1 :
REPORT IN BEl E.t
This report conoerns a request for City Council direction to
initiate a zoning text amendment to the City'S downtown
regulations to allow incentives tor seismic upgrade and bistoric
preservation to be combined for those structures falling within
cateqories I , II for seismic upqrade and Categories 1 and 2 for
historic preservation.
BACKCROl1ND
In Auquet ~98S, ~e City adopted a comprehensive set of zoning
regulations governinq commercial uses and physical aevelopment
patterns for the c:!owntown. The requlations were intended to
substantially curtail major new development occurrinq within the
aowotown area that haa been driven by the 1980's proliferation of
commercial financing. In addition to restricting new
development, the regulations addressed ground floor retail uses
and associated pedestrian activity; building seismic upgrade
requirements; and historic preservation. A fundamental goal ot
the regulations was to discourage new development; thereby not
increasing' the substantial existing parking deficit evidenced in
the do~~town. A total new additional square footaqe cap of
300,000 was established, with a 235,000 square foot threshold
that requires city Council revie~ of the regulations on~~ that
number had been reached (Policy 6c. Comprehensive Plan
Transpol~ation Elemen~). To date, approximately 46,000 new
square feet have been added in th~ downtown area since the
adoption of the regulations.
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Retention of existing structures w~s an important aspect of the
requlations l in order ~o preserve the scale, character and
proportion of the downto~n and for histo~ic preservation!
aesthetic purposes. To provide incentives to property oYners of
buildings in need of seis-mic O~ historic upg~ade, the: regulatio11s
were crafted to allow a 25 percent increase in floor area in
conj~~ction with either a seismic upgrade (for Seismic Category I
~ II buildin;s) or the historic preserv~tion of category 1 or 2
structures. Buildings that tall into both cataqories, of which
there are nine total in the downtown area, cannot take advantage
of both provisions in the regulations by increasinq existing
floor area more than 25 percent; i.e., the allowance is not
additive.
Chop Keenan, owner of the Varsity Theater located at 456
University Avenus 1 has writt~n a lett--er to the City prcposinq to
convert the existing theater into a hiqh sales volume, 2-3 story
bookstore with an attendant cappucino/esp~esso bar. (See
enclosed February 15# 19~4 letter of request.) The owner advised
City staff that the existinq theate~ lease is up fer rene~al, and
that the current theater operator cannot afford the high cost of
rehabilitatinq the existinq structure, which is in dire need of
repairs. Nationwide, single screen theater operators have found
it increasingly difficult to compete yith multi-screen theater
complexes. Theater operators lack control o'\~er ind.ustry
distribution of first run movies, operating costs have risen, and
consumer preferences for the greater choice available in multi
acreen theater complexes have resulted in the demise o£ single
screen theaters across the country. The owner desires to
seismically upgrade the building, and restore the historic facade
on the front or the structure and within the columned arcade
area. Hr. Keenan estiaates th~t the total cost of seismic and
historic upgrade will be approximately $2,200,000. The rear of
the building would be expanded sliqhtly for otfice use. Major
reconstruction would occur within the interior of the existing
theater area, where two or thrae floors would b@ constzucted to
accommodate the bookstore. The O"liner plans to rehabilitate the
structure to national historic upgrade standards, thereby
permitting reversion to theater use, should there be a future
desire to do SO~ With the exception of a proposed addition to
L'e rp~r, the buildinq envelope would remain essentially
unchanged; i.e., the increased floor are would be accommodated
within the existing buildinq~olume.
New qross square footage not excQecing 7,48C square feet would be
possible if the 25 percent bonus incentive tor seismic upgrade
was combined with the 25 percent bonus for historic preservation.
The requast is fer an additional 3700 square feet. The owner was
advised by statf thdt a Planned community (PC) crdinance process
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was one available mechsnism for gaining additional entitlement or
that a zoninq text amendment would be necessary. In discussions
with Mr. Keenan, it was clear that a PC zone would not be
pursued. While the "public benefit-aspects of the combined
seismic upgrade and historic preservation of the building were
considered SUfficient for a positive statf recom~endation, Mr.
Keenan was still unvlllnq to pursue the PC. He has instead
requested a zoninq text amencment to ~ffer both the seismic and
historic bonuses to be utilized. Staff advised the applicant
that under the code only the City co~n~il or Planninq Commission
can initiate a text amendment.
In considerinq the policy implications of Mr. Keenan's request,
staft otfers the following:
1. The intent of the downtown regulations vas to preserve and
upgrade buildings of historic significance l and to prevent
widespread demolition and redevelopment of the d~wntown,
aaintaininq its traditional scale and character. Incentives
were put in place to seismically upgrade existinq
structures. The proposal includes seismic upgrade, historic
preservation, no increase in building height, and only minor
exp~,sion on the non-historic rear facade. A co~parable
expansion to the rear Yas approvec by the Historic Resources
Board (HRS) and the Architectural Review Boar~ (ARB)
approxi.ately six years ago; but the project was considered
economically infeasible by the owner and did not pr¢ceed.
Since that timef the HRB and city Council have adopted the
National Historic Stan4arOs of historic rehabilitation. Tbe
owner had aqreed to comply with all of those standards in
the renovation of the building. HRB and ARB review of the
project i. required.
2~ conversion of one permitted use to another within the Co-c
zoning district is non-discretionary undsr the downtown
requlations. Both theaters and bookstores, as well as
cott~e shopsl are permissible uses within the district.
3. Concern with -intensification-of uses in the downtown was
expressed frequently throughout the discussions on the
downtown regulations in the 1980's. While never defined,
·intensi~ication· vas most often expressed in generalized
terms of increaoed parking needs. Although a -blended
parking rate is applied to the downtown area regardlas& of
use, standard ordinance parking requirements for the Varsity
Theater would be nearly twice that required for the proposed
bookstore/cappucino ~r.
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4. The economics of continued theater operation ere tenuous.
Atten~ance ratas at single theaters is qenerally going
downward. Historic reh&bilitation and seismic upgrade costs
of the building are quite high, regardless ot its re-use
potential. At present, reveno..:es to the City .from the
existing use are minimal, as there is no entertainment tax
in Palo Alto. The proposed bookstore is anticipated by the
buildinq owner to achieve $2G,OOO,ooc in annual sales once
it becomes fully operational, which could result in as much
as $200,000 in additional retail sales tax to Palo Alto.
S. A zoning text amen~ent that would allow the applicant to
take advantaqe of both seismic upgrade and historic
preservation incentives would technically be applicable to
other properties falling within those categories. There a~e
currently S s~ctures which Deet both the seismic and
historic classification~ An attached memo from the Cityls
Plann'inq Department indicates the status of those buildings;
fo~ have been upgraded using one of the bonuses; one 1s an
eXisting church,. and or.e is in residential \lse~ It a.ppears
unlikely that any of the other 9 structures could expand
substantially and still meet criteria for historic
presgrvation. This raises the policy issue ot whether the
text change, without 5~e stipulation to the contrary, would
encouraqe SO parcent enlargements to historic structures
that could be in conflict with the National Historic
Standards and city policy. If the code amendment is
pursued I it is recommended that lan~~aqe be incorporated
statinq that building expansions not in keeping with
applicable biB~oric praservation standards be prohibited.
In relation to the total amount of development in the
dovntown. the effect of the text change is anticipated to be
JIIinor.
While reqrettinq the loss of the theater due to market
consideraticns l staff supports the applicant's proposal~ We
believe the conversion will be a positive downtown addition,. and
in a location where increased pedestrian activity associated with
a bootstore ~nd cappucino bar will be welcome~
Impact on Planning Staff Resources
The Comprehensive Plan update severely limits the amount of staff
time available for City-initiated assignments such as emendment
of the Zoninq Ordinance~ For larger development applications,
Council has authorized use of contract planners and has
established a full cost reccvery fee schedule~ As a developcent
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application, a Varsity Theater development application would be &
full coat recovery application ana assigned to a contract
pla.nner. If the council directs st.aff to draft and process the
zoning text amenc!ments requested by Mr. Keenan r processinq 'Will
of necesaity mean the US9 or a contract planner. Mr. Keenan has
agreed to treat his request as a full cost recovery application
and provide the funds necessary for the contract planner.
8B'92'O'DPutOlf
Direct statt to prepare the appropriate text amendments and ~efer
to tha Planninq Commission and Historic Resources Boara
consideration of appropriate text amendments to allow both
seismic and historic presB--vation square footage incentives to
apply in the downtown. The referral is reco~nded by staff with
tbe understand inc; tbat Mr. Xeen~n 'Will provide the funding
necessary to process this request as a full cost recovery
application.
Respectfully submitted,
Manager, Economic Resources
Planning
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Assistant city Manager
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KENNETH R. SCHREIBER ___
Director of Planning and
Community Environment
Atta~~ents: Memorandum from Planning Department
Letter from Reenan Land Company
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CITY OF PALO ALTO
I'IEMORANDllM
December 3, 1993
TO: carol
FROM; Ken
SUBJECT: Sei§picIHi§toric Sites
The city's Seismic Or-dinance cl£ssifies buildinclS in seismic
categories I, II ~nd III, and they do not leave the category after
beinq upgraded. Definitions are;
category I Any bUilding
elements;
with unrair.forced masonry
category II -Any buildinq constructed prior to 1936 with an
occupancy load of 100 or more; and
category III -Any building ccnstructed. prior to 1976 with an
occupancy load. of 300 or more.
The only category III building in the downtown CD-C 3rea is 525
university, and the bonus does not &pply because the buildinq
excaeds a 3~1 P~~. Buildings zoned CD-C and categories I and II
include:
Approxinate
Seismic Historic Building-
!~m::f!~§ ~t~g2:ry ~.at§!gQ:t:t Sw.lsU:e feet Commef'l.t.s
525 Alma I 2 6,600
529 Alma I 2 6,2:ClO Has bee n
strengthened
401 Florence I 2 2,500 Has obtained
25\ increa.se
520 Ramona r 1 4,14-6 Repaired
140 u.niversity I 2 1.2,500-Repaired
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661 Bryant
205 Hamilton
456 Uni VerB i ty
480-496
University
cc: Ariel
5errtie
Fred
Nancy
seia.ic
~AteSilSU::l
11
n
II
II
Historic
~iII:tB9or~
2
2
1
2
9
Approxi-mate
Building
~~ comments
10,000
1.8,000
10,000
46}000
He· ... Varsity
Preaident
Apartments
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KE E~AX L.&.Xn (lO~II'A!\''''y
February 15, 1994
June F!eming
City Manager
Palo Alto Planning Commission
City of Palo Alto
250 Hamilton Avenue
Palo Alto, CA 94301
Dear Ms. Fleming:
Please consider this letter as a formal request. for a zoning text change allowing
owners of category I and II Historic Structures wf1ich also require seismic; retrofits
to take.b2l.h available f,A.R. incentives rather than only one as currentlv permitted.
The F.A.R. kf'lCentives for historical and seismic retrofits were created to help defray
the costs and provide Incentive to property owners to preserve these unique
structures. The uncertainty of the additive effect of these incentives on downtown
square footage was unprecfictable at the time the zOf1ing was created. However.
wfth the passage of time experience indicates very little new square footage of any
kind. much less increments in histortcal buildings, has occurred.
The cost of histOfK:allv and seismicarty retrofining t.:'1e Varsity Theatre is
approximately $2,200,000. The incrementsl square footage over what is currentty
ano"''e(j from F.A.R. incentives is 3,743 square feet. If allowed to use both F.A.R.
incentives the costs par foot is $96.30 per square foot. if only one F.A.R.
incentiva is allowed the cost per foot is $115.17. The difference is $18.87 per
square foot which translates into approximately 28¢ per square frot per month of
additional rent required for the added costs per foot. Although the 3,743 square
feet T9quested is not even a blip statisticai'ly in the downtown L'lventory. it is rather
significant in defraying the high costs of historic and seismic renovation.
The Varsity is currently in need of both seismic and historic r-enovatfo.l1. The F.A.R.
bonus is as.sent1al to accomplishing the renaissance of this superb building. There
is no current kJgfc of creating the incentivB for eithe{ of these desired goals but not
both. Furthermore. as you know. the parking demand is significantly kJwer with
the proposed retail than tt.a theatre. Therefore, the issue of -intensification-is a
non-issue.
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June Fleming
Februa ry 15, 1 994
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I have Iook.ed et the list ot nine other bu!Jdings which could conceivably Qualify
under the proposed text change. My guess is thet m3ybo a fraction of the 31~400
square feet of incremental footage if both bonuses were eva~able will aver be built.
For example, I just finished a historic and seismic renovation of 529 Alma. I didn't
add any square footage due to function end cost considerations of a complete new
second floor. However, it the incrementsl bonus helps accomprish seismic and
hmor;c rehabs then let's hope these buildings are saved. That's the g0811
Thank you for your attention to this request.
Very truly you r.,
c?f. ~eenan, III
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