HomeMy WebLinkAbout0257.093~.
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April '2, lSI)
HONORABLE CITY COUNCIL
P.llo AltQ, California
Attention: Poljcy and S2r~i~es Committee
DRAFT DOWNTOWN URB"-tL.QESIGN PLAN
Members ~f the CounCil:
'"
--;-'":i 5 report was prepared for
tile May 4~ 1993 rne€ting of the
Fol i'Cy and S2rV'IC€s Comittee
At the City Council meetir.9 of February 22, 1993, the Urban Design Comittee
presented the :Jraft Downtown Urban Design Plan to the Council, A publit:
hearing 'Was held on the draft Plan following the presentation. Several
persons spoke regarding the Plan, including three downtown property Qwners
concerned about the Plan's references to pri\late property and the potentiai
for these "guidelines" t.o be 'Jsed as inflexible regulatiof1s.
Following Council's questioning about the intent, use and possible future
revisions to th€: Plan, the Draft Downtnwn Urban Design Pian .... as referred t.o
the POlicy and Services Committee on .3 9-\1 \lote. Based on comments made by
indiVidual Council Members. issues to be discussed by the Policy and Services
Committe~ include:
1) ReView of how the Plan and its co~cepts and g~idelines ~ere
developed by the Committee ever the last four years {see staff
discussion on pa~e 1 of t~e attac~ed Planning Conmission st~ff
report dated Dec~mber 4. 1392J~
2) Concerns raised by several property OWf1ers that the PTan ;s too
bindif1g and could be us€d to limit flexibilitj and creativity {see
pages 2 and 3 of Planning Comm~ssiDn staff rpport);
3) How to ef1Sure the Plan will be 'visionary dnd used to inspire
downtown prDperty owners and merchants, rather t~an dictate the
design of their projects (see pages 2 and 3 of Plannfng Commission
staff report);
4) Allocating additional funds to professionally edit and finalize
the Plan (see attached letter from Shirley ~ilsQn dated February
18, 1993).
CHR:257:93
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The verbatim minutes of the Architectural Review Board meetings at ~hjch the
draft Plan was d~sc~ssed (November S, 1992 and December 3, }992). and which
were not prevlotJs1y distributed, are att;;jchp.d to this repo"rt.
If you n~ed anot~er copy of the Draft Urban Design Plan, or any at~er
materials related to this ltem, please contact Lori Tapley at the ?lanning
Department offices.
Respectfully submitted,
/"'/;/"
NANCY lYTLE
Chief Planning Official
~~
City ~anager
.// ./ .. <;//' <
'7,.M';. >~, ? <'i/" ,·It /. J: {N-i
KENNETH R, SCHREIBER ~
Director of Planning and
Community Environment
A.ttachments: CMR 174:93 dated february 18, j993, ~ithout attachments
Planning Con~issjon Staff Report dated Dece~ber 4, 1993,
without attachments
Letter-from Shi rl ey lJi 1 son dated February] 8. 1993
Excerpt Minutes of February 22, 1993 City Coun~il Maeting
Excerpt minutes {:f November 5, ]992 and Dece-:nber 3, i992 ARB
Meetings
tc: Urba~ Design Committ€e
Chop keenan
Jim Baer
H€nry Gaw
Erick Gilbert50n
John Hackmann
CMR:257:93
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Febru.ry 18, 1993
HONORABLE CITY tOUNCIL
P.l0 Alto, (alifornia
PRAFT POWNTOWN URBAN DESIGN PLAN
Memb~rs of t~p. CounCil:
Report in B'I"~ef
Th1s report ~ummarizes pu~licJ ad~isQry bo~rd a~1 Comm,ssion 'c~~er.ts and
recurrmendaUons on the Drift Downtown L1rban Design Plan. !t also requests
City Council review and co~nt on the draft p1an, and re:ommends City CounCil
adt1ptiol1.
PhCy5SiQ~
After fo~r years of hard ~ork, the Urban Design Committee has produced a Draft
Urban Design PTan for consideration by the City CounctJ. Background
inforaation related to the preparation of the plan, including a summary of
comments received during public outreac~ to downtown merchants, property
o~ners, ne~9hbors, and re~iew by th~ Arthitett~ri' Re~1e~ Board. the Historic
Resources Baard and the Pub-1ic Art Corrrniss1on. is contained in the attached
report to tl"!@ Phnnin9 Com.iss~u'" dited O@cemo:e:-(, lSg3.
The Planning COlMlission reliiewed the Draft Plan it their meeting of December
9, 1993 and unanimously r"ec:ommendea' adoption of the plan by the Cit., Council
{minutes are included in tMe Council's packet). The Uti Titles Advisory
(ommission reviewed the plan at their ~eeting of December 2. 1993 (minutes
attached). Significant cOlTJTlents and recolTl11endatio,"ls of the Planning
COITiTI;ssion and the Utilities Ad'o'isory Comission, which are not already
addressed in the December 4 Planning Commission Staff Report, ar~ summarized
beiow.
All of the v~Tic~s groups, boards and commiss;ons which r~viewed tne pliln
expressed enthusiasm and support for the p'a~.
Planning Commission Comments
ENTRIES: Cancern was expressed that Alma/El Camino Real should I'IOt be
emphasized as an entry to downto:;m, especially in lig;,t of the City's
CKR:174:93
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stated -desire to not have Alma link. to Sand Hill Road. The
Kidd1efield/University et~try se'!ms to .. ark fine now. so there is
discomfort ~;th the idea of emphasi2irg higher density hQusi~g in this
area. (Marsh)
BUILDING MASS: The pl.ln talks about how building mass shiJu~d be focused
at the corners in order to anchor intersecticns. Some concern was
expressed that mass does not always equat~ to an impioved pede~trian
experience, and that this plan should not necessarily encourage
increased building mass at the corners. (~a~sh, Cullen)
PLMINEO COMMUN,TY ZONE PUBLIC BENEF1TS: The 1ist of items, which might
.qualify as public beneftts for Planned Community Zone projects. needs to
be comp.ared to the original list of desired downtown amenities d.a'oleloped
several years ago. The pla~ sh~uld clarify that tnis 1ist has a lot of
things whic:n would be nice, but would b~ lIery minimal public benefits in
and of themselves. (Marsh. Cu1len)
NEIGHBORHOOD PROTECTION: Protection of residential neighborhoods need~
to be emphasized more, with specific ide~s, in the discussion of
transition edges. (Ojakian)
lETTER FROM JIM BA£R: The Commission rec~iv~d a lett€r at the me~tin9
from Hr. Baer regarding his CMcerns and cCIll'1'f2nts on the plan. The
Comission agreed 'With Mr. Baer that there should be better empnas;s of
tne plan as ~guide'lne~ rather thin regulation, and that specific
references to Liddicaats (i.e., private property) shou1d be removed fram
the plan. Staff also agrees and sees no problem including tMese
changes.
utilities Advisory Commission Comments
The Commission 9€ne~ally 5upported the Draft Plan and indicated that in
the future they lIIould be open to discussing ways t~ impro're the
app~arance of necessary utility st~uctures in the downtown.
New 1~ghtin9 for the downtown area 15 a utilities CIP it~m to be
implemented in the nea" future. Careful consideration of the-tipe of
light fixtures used would be necessary.
Next Steps
staff is r~commendin9 that the City Council adopt tne Draft Urban Design Plan
and direct staff to produci! a final plan incorporating ccrrrnents receh'ed by
the pub1ic, boards and comrnission~ and ths Council.
The City Council originally approved a budget of S25,000 to produce the Urban
DeSign Plan. That money was used mostly to pay for the services of a
consultant. who facilitated the early meetings of the Committee and produced a
CMR: 174:93 1/18/93
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number of the graphics in the plan (the remainder of the graphics ..... ere
produced voluntarily by Robert Fr.n~ of the Urban Design Committee). Of the
total $25,000, approximate1y $4,300 remains. Staff be~ieves that this amount
is suffiCient to finalize the document in tn~ following manner;
Finalize graphics without making significirtt sty1e or content changes (all graphics in black and white);
Produce final coyer art in t ..... o co1ors~
Incorporat! changes based on comm~nts received from !he publj~, boards
and co~fssions and tcunci1;
In -house xerox pri nt i r.g I 1000 cop i es .
If tn! final doc~ment were produced based on the above, it would look very
similar to the draft in terms of qua1ity and content. However. due to cur
curren! workload, the staff resources necessary to finalize the p1al'!
(il1corpo,rate comments, word processing and graphics layout), would not be
avaiTable f{Jr si.x !TlOnthL Staff would anticipate releasing the final plan in late Slli1Jil.er.
Recorrmendation
Staff rEcommends that the City ~ounc;l:
1) Adopt the attached Negative Declaration of environmental impact;
2) Adopt t~e Draft Urban Design Plan;
3J Djrett staff to produce the final Urban Design Plan. responding to
comments received from the pub1ic, boards and commisSions and thE Council.
Respectfully submitted,
IJh"rr~ /{T
NAACY l fTlE /
Chief Planning Official
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Ci~;~~~:~~~ ~
CMR:I74:93
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KENNETH R. SCHREIBER 7
Director of Planning and
Community Environm!nt
2/18/93
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Attachments: Negative Declaration
P1annfng Commission staff report of 12/4/92 with attachments
Excerpt of ARB min'Jte' of 1l/5/92 .. d 12/3/92
Excerpt of Utilities Advisory Commlssicon Minutfs of 12'/2/92
letter from Jim Baer dated DecembEr 9, ]992
Draft Urban Cesigr. Plan (Council Memb~rs onlY)
Ct: Urban [j~sigll Ccmrn'ittee
Chop Keenan
Jim Baer
CMR:174:93
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December-.. , 199:2
PLAfiN1N" COK~ISSION
Pale Alto, California
Members of the CommisSion:
PrQject OescriQ1iQn
Cit~ of :palo )lIto
~.j BOX lN50
I'~L(J .Io'.iD, CA g~'.r,]
Tnis report summar~zes public, advisory board and commission comm~nts and
recolMlendations on the draft Downtown Urean Design Plan. It a1so requests
Planning Corrrnission review and recommendation{sl on the draft Plan that It'il1
be submitted for City Council consideration and final action in January 1993.
Background
In September 1981, following compl~tion and implementatiDn of the Downtown
Study in 1;86 ar.d City Council poltey action on the Downt~wn Arnenfties
Committee recom~endations in mid-19B7, the City Council appotnted a t2n-rnember
Urban Design Co~ittee (UDtJ to prepare a Downtown Urban Design Plan. The
C~uncil's objectlve was to have i design ~la~ for the Downtown Ar~a that would
guide future development and identify approprjate public improvement within
the context of previously approved policies and regulat~ons for the Downtown
Area.
The volunteer Cormllttee met extensive1y over a four·year period in developing
infcnaatfClor'l and uTt1mate1y concepts and graphic ilhstratio!1s that would be
ino:orporated within the d,..-aft Plar'J. This draft .plan wH completed and
distributed for public revie'. in August 1992. Subsequently. members of the
Urban Design Committee and staff met and discussed the Plan on six occasions
in ~tober 1992, with various Do~town interest grou~s, including mercnants~
property owners, other business. owners and nearby neighbors. O·ver 700 notic~s
were sent to these indivfduals and businesses announcing the availability of
tnis draft Plan and the date and location of the six outreach meetings. In
additfon, the draft Plan was reviewed by the Public Art Commission, Historic
Resource-s 8.:1ard [HRBJ, ArchHecture Review Board [ARB]. and Utilities Advi:icry
Co:m1s.sion [U'AC). All Boards and COn11l1ssions who ha:\le revie!\lfed the Plan to
date~ endorse it enthusiastically.
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The dr,aft Downtown Urban Desigl'l PTan i:i int.ended "tn enhance the qualitj of
downtown and €':nsur~ that it retains its appeal anj attractiorr." ihe draft
Plan emphasizes that it is intend'?d to guide dm.mtollin de .. ~lDpment aTid
amE:l'1itif!s and is Dot intended to be bind'!19 or regu1,;;,t'Jr), in naturE". The
Committee fo:""Waro's tfli:! Plan with the hupe that jt IIIill inspir.: pri .... ate action,
rather than demana' it. The Plan can become a <:atalys"t fer advocacy for pubiic
improvements ir. the Downtown. The COlMllttee acknowledges that the Phn
captures SOmE ideas and concF.pts. Most concepts will undQubtedly be modifi~d.
slightly or radically. in their later de~elopment. Some of tne ultimate goals
are lik~ly to be accomplisned in wa~s that .ere not envisioned or antlclpated
by the COrmlittee. Tnerefore, t.~e Plan should be 'IIiewed as a tool and
resource, rather than a requirement; an inspiration rather thin a regulation.
Staff and the ."RS Ire CC:llTl1'.itted' to being .... ery flexible and open minded in
their application nf the Plan. The Committee intends the Plan to be fluid and
realizes that the individual .... ·ariables relatirlg' to any single property or
situation will have a g,fat deal to do with the ultimate design solutions, and
there is a need for creativity and responsi .... eness to those variables. For the
Pian to be successful it should to be embraced by the property and business
oitltners J not for<:ed upon them. rmplem~ntation;s expected over the long rather
tnan the short term. Things will occur ."h1cn II/ill "date-the document and it
should never become a constraint to innovation. That resu1t would be contrary
to its intent ,and pyrpose.
Summary of CDmments and Recommendations on tne Plan
To date, most members of the public and ~ll of the ad~isory boards and
commissions have been very suppo~tive of the Plan. Criticisms nave focused on
severa1 areas.
Us,: of the Pl an
Some individuals, particularly tne major Downtown property owners
Jjm Baer and Chop Keenan, ~aye expressed concern that staff and the AR3
will use the Plan ,as a regulatory device rather than a gt;ide1ine for
impro .... ed qUil1ty. Mr. Saer is satisfied that the Plan will not be
misU'sed if it is adopted wHh a set of instructions to st,aff and the ARB
not to use the P1an as a basis to deny projects with referenc! to it.
A1so, he would prefer t~at the reference to the liddicoat's building be
de1eted. Mr. keenan has requested that any reference to private
property and arch; tecture be removed from the Pl a.n in order to pre .... er.t
another layer Df ~lonlng" for the Downtown. Staff has gone t~ some
length to assure these property owners that the document will not be
applied rigidly, but it is understandable that they ... in require City
Council aSsurance on how the Plan will be used beforE they irE
comfortabl e.
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Irr'hne staff and the ARB ~ntend to be flexible j" ~ppl.Ying the
guidelines, It c~n~ct b~ ign~red that public space is formed and framed
by the buildings which surrcund it. This is a fundamental principle of
urb~n design. Deleting ali ref!rence to private proper!1 ~Duld
f;!'im~fla.te the three~dimensional quality of this PTan. which j:; a primary
concept being forwarded in the document. Furtnern,ore, while the major
property owners are to be c"mplimented for their many si..:ccessfuT
contributions to the Down to .... " , it must b€ ac.knowledged tnilt m.ar'11 AR.B
applicants are not familiar with tne urban frame'lIIork of the Downtown Cllld
would benefit from a document w~;ch articulates community expectations
prior to designing their project. "The .a.RS reviews hundreds of small
applications every year, oftentimes working 'IIith unsophisticated
applicants after they have invested in Dlans. Currently the only method
for reTaying community expectations in advance of t~e project desig~ is
for staff or ARB m-embe)"s to verba1Ty articulate these concepts. This
method is unsatisfactory and creat~s undue tension in the process. The
verbal comments of an individual staff person or ARB mp.mber are often
interpreted to b~ that perso~'s opinion. ratner tha~ a community
expectation. On the other hand, an ilTustration i~ the Urban Design
Plan can be -worth a thousand words· in explaining to a less
sophisticated applicant the benefit of, for example, designing
pedestrian district building corners {page 59J ~r putting a ~base on the
building' (pages 60 and 61)_
Traffic
Nearby residents expressed CD~cern ever in'reas~d traffic into tne
neighborhoods, particul.rly if Alma Street was made increaSingly
pedestrian orier.ted and canverted into a bouievard. Measures can be
taken to visually de-emphasize the automobile without restritting
automobile traffic flow. Tree plantings are an example. Pedestrian
crOSSings will eventually restrict automDbiles, however~ and it should
be acknow'~dged tnat the Alma Boulevard concept is a long-r!ng!
aspiration and that further emphaSis on pede!5trhn connections, de
emp~asizing through t~aff1c, ~ill ne~d to be accompanied in ccnj~nction
with measures to address the neighborhood cancern. The intermodal
transportaticn concepts now being discus~ed in the -Dream Tearn~ ~ffcrt,
to eventual1,y b€ introduced to cit izens in the Comprehensive Plan
process, win need to address He neighborhood concerns Dver traffic.
It sho~ld be noted that until societj recognizes, through individua1
lifestyle cnoices, the flill cost cf automobiles on -quallty of life,~
there will not be a complett! re.c;olution to this CCinCl!l"'n. However, it
cannot be expected that people will ever use their t.ars less if p'lanners
and policy-makers do not prc~ide options to the automobile. The design
of Alma currently does not prornot~ interrnodal transit. Pedestrtan
access to the train and bus station is dismal at best. Bicyclists are
not encouraged. Therefore) in order to provide better cholces,
consideration of pot~ntial options will require thorough evaluation in
the Comprehensive Plan process ~nd support from the neighborhoods.
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Numer interests expressed frwstration o~er the percei~ed lack of
adequ':l parking in the Downtown area. Sum-e ir,r:li~idl!als asked " •• hy some
sites ~er~ identified as being suitable for parking structures while
other pot~ntia.l sit .... s were ,'lot mentinned. These sites were selected due
tG their adequate s.:?:e, clJnfiguratil')l1 and Tocation; howe.,.er~ it is riot
the intent of the Committee to redu~e optia~s fer parK~ng snlutior.s, but
~nstead ,,0 suggest 'JpportIJnities. It \fIIas learned during the Downtown
outreach that the Chamber of Commerte has a parking committee W'orkir.g on
other recommended solutions to the parking deficit. The Urba~ Design
Plan is !lot int'!nded to stifle those private efforts and ~ould recommerld
th2lit the City remain receptive to any future proposal s.
Il:Anll!
Some members of thE publ ic s·jggested that the draft PTan emphasize the
need to expand and impro .... e-transit, particularly in the context ti'lat
improved transit ind a healthy Downtown w€re mutua11y supportive items.
The Corrrnittee recognizes this need. 1n fact, tlle "Dream Team" effort,
which receivet inspira.tion from ttle Urban Desfgn Plan~ is intended to
worK toward emphasizing intermodal transit for the Downtown. The ideas
of the "Dream Team~ will eventually be introduced into the Comprenensive
Phn process.
SOFA business owners sU9gested that the Draft Plan pro~ide guidelines to
improve the appearance of c:utomot:ve senice businesses. Th~se
guidelines are presented on pages 53 to 55.
Small Buflding Expansion
One architect suggested that the Plan advocate incentives for improving
smaller businesses by allowing modest expansions. This concept could be
explored as a folTow-up ordin~nce. A Downtown amenities bonus, similar
to the s~i':~lc bonus, cou1d be maoe ava,l1able relati't'ely easi1y if tr,e
policy mlkers so desired.
Preser'v'at i on
The HRB, in endorsing the Draft Plan, urged greater errrphuis on historic
preser~ation in the final document. The Committee and staff are ~ery
receptive to suggested wording for fir,al p~lb1ication.
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News Rc.d.i
Staff recei .... ed a comment from a r~presentative of the rltwspaper indu!>try
who felt that the discussion on newsracks. whjc~ focuses on repalring
and utilizing the existing public newsracks, appears to eliminate oth~r
possible arrangements for rle'wsp.aper dispTay. One of the fol1ow tiP
assignments to t~is Plan will be to revise the Citj's newsr~(k
regulations. Because Here is a legal frameJ.l!Jrk within whit;' cities can
reguhte n!wHacks, staff does not want to preclude any reasonable
alternatives prier to thorough staff and public review Qf the news rack
regulation issue. Therefor~, staff recommends that the Commission
should not vie~ the language in the Plan as excluding other options.
Staff Recomm~ndati~n
Staff recommends t~at th~ Planning Commrssion reco~nd to City Council
adoption of the negative declaration and endorsement of the Urban Design Plan.
Respectfully s~bm~tt!d.
NANCY MADDOX LYTLE
Chief Planning Off;,;.1
cc Urban DeSign CC!mIittee
Chop Keenan, Keena~ la~d
Jim Baer, Premier Propert)es
Attachments :
Historic Resources Board Minutes of November 8, 1992
Archltect~ra1 Review Board Minutes of N~vember 5, 1992
Public Art Commission Minutes of October 28, 1992, with
letter from John Montgomery, Chair
Draft Urban Design Plan (or.,io",ly distributed)
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DOWIIoTOWN URBAN DESIGN COMMITTEE
Febru.ry 18, 1593
Dear Council Members:
The ,attached cost estimate is documentation of tne Dnwntown Urb3n Design
COlMlittee's request for (approximate'y) $ 16,600 to ensure a timely end
professional publication of the lJrban Design Plan for Downtown Palo AHo.
As chair of this corrmittee. I urge you to approve tnes.e requested funds to
proli;de the most necessary pol i sning of the draft into a final docum~nt, We
of the conmitte.e feel strongly that text editing, formatting. grcphics work
and the 3ddition ~f color are essential to the usefulness of this document oS
a cOl'llllun;ciltion tool. We are hoping for a fHlished product that has more
clarity,
Severa.l bodies who nave revjewed this phn, the "'rcnitectlJral Review Soard,
Planning Comtission and local arcnitects in particular, share: t,,;s view.
As we are a11 awaf2, this project was vastly under funded from the beginnjng_
It has only been through the persevefanc~ and donations of the committee, and
the inc!"'ed1t.lt! creativity and hard w~r.k of beth the c.cmmit!€e ar:d ,phnning
staff, that WE: were able to get the draft completed under curr€nt filno'ing.
We believe that an investment at tnis stage wi11 more than pay for itself over
time 'n t~at i cl€arer document ~il1 reduce staff time in explaining concepts
when workir,g with project applicants in the future.
Please recognize the importancE: of producing an excellent do'~ment tnat ~ill
be truly useful, one that expresses iI planning effort that the cOrMiunHj' c.an
be proud of an1 inspired by.
Ydiurs ruly,
, / I, ~f(// k,>~/ 1-'-
Shirley Wifson
Cha1r, Downtown Urban Design (ornmittee
FlNALIZATlO;'i OF l'RBA~ DF.5ICr-; PLA:IO
COST ESTlIHA TF.5
The following budget and wCrrlc. assumes contractir:g finalizatior1 of the Downtown
Urban Design Plan out tn a company .ipecia1izing in communications, to bp.
ed~ted and refGrmatt~d and to sdd (olor district d;Qgr~ms.
Graphics* -Produce color district diagrams {Bj
c:nd re-do !:t!\'e-ral l1ne drawings
Add color Basic Plan dHgrams
from poster
(over Art -Glossy cover in black and
white .. 'ith green tree, inside
~over building key. lOCO copies
Text Revisions -fncorporate comments as
above, EDIT end REFORMH
document for improved
presentation and readibility.
ready document for printer
Printing -Off-set printing ;n~luding color
district plans and color Basic Plan
diag,ams, IOaO copies
4,100
soo
90D
:,500
6,000"
• All other graphics bla~k and white ~ith no significant style or content
changes
•• E!:timate Only
TOTAL; $ 19,000
.'L.L...$,QQ 10,7; Contingency
20,900
:......!...300 Remaining Budget
S 16,600 REQUESTED FOP. FINAIIlING OOIiNTOWH URBAN DESIGN PLAN
,
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PUBLIC HEARINGS
,. PUBLIC H~ARING: Downtown Urban Design Plan
Mayor McCown declared the public Hearin9 open4
Chop Keenan, 700 Emerson Street, referred to a letter to the city
council from a l"umJ:'ler of the property ownE'rs in the Downtown area
(on file in t:he city Clerk's Office). He suggested the Downtown
Urban Design Plan be referred back to the Urban Design Committee
with direction to work with mercha.nts i:lnd property owners most
affected by the plan to massage the public advocacy of the public
areas. He was concerned about the "guidelines R becoming policies
and ordinances having to de with architecture iI". the private
property areas.. Tbe City had clearly defined zoning ord.inances and
had a competent staft and Architectural Review Board {ARB)~ The
process Y4S understanaable and it challenged the indlviQuality of
each propertYJ the craativity of individuals, and the self-interest
of proparty owners. He was concerned about the city's
ml.crQmanagiug private prope.rty areas.. I.n the Emerson corridor and
the area of South of Furest Avenue (SOFA), private owners expressed
themselves on t.heir private property within the cc.ntext of the
zoninq ordinances. As a ~esult, a seriously needed grocery store
was constructed Downtown by the private sector ~ith some patience
by the public sector. He encouraged COl.l.ncil to r.aturn the plan to
the-Urban Design Committee to 'Work on the very strong public r ight
of-vay aspects of the plan.
JiQ Baer, 532 Channing Avenue. said in 1988 alley systems which led
to Plaza Ramona were formulated in the Oownto~n Urhan Design Plan.
The interior alley systems ~e~e needed to create qr~ater pedestrian
flo~1 and there was also a~ ill-defined notion that there should be
node5~ since 1999, the process had reached beyond the areas where
it had the greatest expertise to -the Drea~ Team~ and ~~e inter
relationship bet.een Town , Country Village, the trban Lane area,
Stanfor~ University. San Francisquitc Creek, MacArthur Park, and
the Red Cross facility. It. .. "as important to have significant
participa.tion from interested Downtcvn property o-.mers. While
property owners were promised the plan would be interpreted with
flexibility. they were not confident that was currently the case at
either the staff or the ARB level or that it ~ould be in 10 years
when a plan was adopted and ~cved to the status of regulations.
Po~ example. after expressing repeated concern that the plan would
%'lot lead to flexible application of design criteria but rather
02/22/93 70-14)
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rigid application, on January 4, 1993, 578 University Avenue, at
the corner of University Avenue a~d Webster Street, ~hich housed
Merrill Lynch for over 25 years, "'as before the ARB. fA motion \lias
made to encourage the entry to that office be mcved to Webster
Street since tt-l€ Urban Design Plan viewed Webster street as an
important gateway. While the motion failed~ it .. -as the kind of
thing that led to the concern about the exte~t to which the plan
~oved from a vision for the Downtown ar.d the public right-of-way
into a vision for the specific design of buildings. Notwith
st.anding Mr~ Keenan's cc!lt.'"'O.ents about the AH..E's accountability,
there were periods when that might not be true, and the risk was an
applicant would have to appeal to the Council. In January 1991,
he, Chop Reenan, and Wa~ren Thoits attended a meeting with two City
planners to determine 'Whether there '-.oIas support for the nodes,
alley treatments, and urban amenities. In that meeting he and
Messrs. ~eenan and Thoits expressed concerns about the impact on
private property rights and requested their participation be
allowed. No plan ~as drafted at that point. In September 1991,
upon receiving a draft of the Downto\:o'1:"'l Urban Design Plan, they
wrote letters to the city setting forth a number of problems and
spoke to a couple of council Members. FroQ their exp~rience, the
Urban Design Committee seemed to think it knew what was best for
their collective $500 million in .... estmerlt. Despite repeated input,
their requests and ideas regarding their private property were
rejected.
Henry Gaw re.presented eN Capital which owned 525 tTniversit} Avenue.
He had seen the Downt.own Urbar. Design Plan and its various
modifications although eN Capital was never consulted about it. eN
Capital was pl~~inq a plaza expansion at 525 University Avenue and
did not know what its plan versus the Downtown Urban Design Plan
would look like. He was concerned there needed to be cooperation
with various building owners ~nd urged the COW'lcil to continue
approval of the matter until that occurred.
Erick Gilbertson, 215 Oakhurst PlaCE, Kenlo Park, generally
supported tbe. Downto\l!l Urban Design Plan but took exception 'w'ith
the ~otion that Alma Stre~t between El Camino Real and the Downtow~
'Was qenerally unattractive and hazardous. He believec! the area .·as
an excellent bicycle route · ... dth great site lines, directness, and
few stop signs. There needed to be more similar bicycle routes.
He hoped the bridge would someday connect Alma Street from both
Menlo Park into Palo Alto and. that there .. ould be a bicycle/pede
strian crossing at Alma Street and £1 Camino Real to pull in people
comi.nq from points west. The Dcwnto'WTI Urban Design Plan .needed to
consider the pedestrian rights that modern design and traffic
engineering did not. There needed to be 20 feet of site clearance
before intersections if one was serious abo~t pedestrian safety.
People with strollers had to push the stroller ou~ because
oftentimes a parking space 'Was more valu2l.ble 'than site clearance.
At some intersections it would help if right tUrns ~ere prohibited
on red lights to keep the cars out of the crosswalks. He urged
caution with the use of grade separations. HE: suggested less
parking downtown and more housing in its place. Downtown property
owners could make better use of available parking if fences did not
02J22/93 70-144
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surround some parking areas so these areas could be util ized at
night.
Jot~ Hackmann, 235 Embarcadero Read, spoke on behalf of the Friends
of the Embarcadero and zaid: walkability '.as one of the i.ilost
i~portant things in the desirability of Palo Alto, He associated
~ith the comments ot Mr. Gilb€rtson and said if Palo Alto vanted to
improve its walkability. there needed to be :more direct limitations
on the actiYity of the automobile. While the City and tax
structure ... ·ould benefit trom more development, people enjoyed the
activities and services offered by the variety of activities in
Palo Alto, and a lot of resistance resulted from the impact or the
automobile on individuals as they attempted to use the facilities.
ThE Friends of the Embarcadero lidS a group of nAighbors in
Professorville and old Palo Alto who sought to improve the
situation on Em.barc~6e1:o Road specifically bet ..... een Kiddlp.!ield Road
and Alma Street. He suggested the possibility of a traffic commis
sion or a wheel tax. The City also needed to consider whether it
should subsidize parking at all.
M~yor McCoYn declared the Public Hearing closed.
Council MemDer Cobb requested response from a member of the Urban
Design committee regarding the issues raised by Messrs. Xeenan,
Baer, and Gaw~
Shirley Wilson, Chairpezson of the Urban Design Committee, said she
sympathized with the positions expressed by Messrs. Xeenan, Baer,
and Gaw~ who could have been members of the committee but chose not
to. In terms of 525 University Avenue, she :met twice with the
management of the building, and the discussions ~ere positive and
healthy about the opportunities, and no real dictates 'Were put
forth~ The issues raised in the plan were exactly that--issaes to
be looked at. The urban Design committee did not really care how
the issues were solved as long as the issues were addressed. The
issues had to be discussed, and to take offense t.1;,at an urban
design i~sue 'Was raised during an urban design review did not
reflect a .illin~es$ to at least look at all aspects of a problem~
Shoe expected that would continue~ In terms of 578 University
Avenue, while the motion to move the entrance onto Webster street
was defeated for many reasons, it did not negate the fact that the
entrance location vas an issue in ter1DS of the Downtow'1l Urban
Design Plan or that it shou1.d be forgotten.
council Member Cobb asked whether one way to interpret the concerns
expressed by the property owners was that somehow the City ~ould
end up stepping over the line between .baving issues to discuss to
having mandates forced upon the private property owners.
Director of Planning and Community Environment Ken Schreiber
sympathized ~ith the concerns as a legitimate public policy issue.
While the city had the prerogative to establisn writt.en design
guidelines, the Downtown Urban Design Plan for the Downtown
emphasized that the document was n£.t. intended to be binding or
regulatory in nature, and there was no intent for ordinances that
'Would translate specific proposals in the Downtown Urban Design
02/22/93 70-145
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Plan into private prope!'ty regulations. If, ovt2r time, there .... as
a tendency on the part ot ~taff or the ARB to use the Downtovn
Urban Design Plan in a more ri-';id way than was intended~ it wou11
be appropriate to restructure or relooK at the private sector
,;:eferences in th.e plan or even "garpage" the entire docume.nt.
staff did not intend to use the plan as a set of regulations but
rather as a set of guidelines, thoughts, a~d ideas people could
think about and encourage. He .... as a .... are of the specific situation
-mentioned by Mr. Baer at the ARB 'lfleetin9 an':l fo'!"t1.lnately the 1Ootion
failed. From what staff told him, staff 'alas su.pportive of the
failed moti.on and ~",olJlC! have been very concerned if the motion
passed because in the context of the buildil",g it.self, it liould have
led to a design situation that would probably not have been very
beneficial to the. property owner or to handicapped access. He
assu~ed Council he would emphasize strongly to the ARB and other
bodies who might use the plan about its intent~
council Member Anaersen asked ~hat the Downtown Urban Design Plan
accomplished that the zoning ordinance did not.
("hief Planning Official Nancy Lytle said th5! zoning ordinance
provided a set of site development regulations and included things
like floor area maximums and setbacks which prescribed msxil!lum
development limits for is particular piece of property.. The
Oovntown Urban Oesign Plan looked at t,he Downtown as a whole and
envisioned what might be accomplished if the public and private
sectors worked together to'Ward realizing 90me of the. visions
articulated.. While t.lJ.e Downtown Urban Design Plan was 'Within
existing zoninq, it went beyond the current zonin9 to see: how
individual p~opertie5 related to the Downto_TI in its entirety.
Council Me.mbe.r Andersen asked what would happen if he oirll'led
250 University Avenue and went before the staff or the ARB with a
plan ~or a reaarkable upgrade vhere the Downtown Urban Design Plan
envisioned an ~11ey~
Ms. Lytle sai~ it was hoped the Downtown Urban Design Plan would be
embr~ced by people, al'ld people would carry fon"'ard some of its
inspization into the design of hisJher project. A project migh~
then provide some of the public benefit, e.g., the a.pplication for
250 University Avenue to obtain extra floor area.
council Member Andersen said the ~carrot· 'Was some of the bonuses
that could be received. The "stick~ was the document.
Ks. Lytle said the ·stick" was not the docume.nt so much as the
approval process could act as the "stick." In terms of ho .. ' t.he
Downtown Urban Design Plan .. as intended to be implemented, spe
referred to page 2 of the Planning Commission's report .... hich
articulated "the plan can become a catalyst for advocacy of publi~
improvements in the DOiomtovn. 'II That :$ection of the report 'Was
written in response to staff's outreach efforts which had taken
place over the past six months and included extensive meetings 'Wi~_
Downtown merchants, owners, and the Palo Alto Chamber of Co~~erce.
The three property owners 'Who provided a report 'Were contacted
throuqhout the tour-year process at various intervals, even more S~
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than other property owners. Th~ Urban Design committee "acknowl
adged that t.he pl"-n captured som.:: ideas and concepts. Most
concepts .. ill undoubtedly be modified slightly or radically in
lQ~er development. So~e of the ultimate g~als .. ere likely to be
acco&pli6h~d in ways that were net envisioned or anticipated by the
Committee. 'I'herefore l the: Plan should be .... ·ie\ied as a tool and
reso~ce rather than a requirement~ an inspiration rather than a
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Council Member Andersen s.aid emphasis had been placed on Cowper
Street, and he asked whether that emphdsis ~ould add to the problem
of congestion already on that street. He had heard that some
people in the area were deeply concerned about the extent of
traffic:.
Ms. Lytle said traffic congestion and people activity ~ere slightly
difterenta The idea or being able to move the a~~omobile in and
out of a parking structure at that node ~as important, but there
~i9ht be steps the City could take that would be more efficient in
combination with private actions, e.ga, valet parking. It ~as ~~e
kind of "making it h~ppen" place that the Plan envisioned for the
end of towna
Council Member Andersen asked how the document would work in
conjunction vith the Compreh~nsive Plan process.
Ms. Lytle said the document cou~d be a resource for the Co~prehen
sive Plan AQvisory Committee (CPACj, could be coordinated vith the
future improvements goals identified elsewhere in the co~unity,
and could be used to balance ideas in the Plan against other
community-wide objectives in order to make recommendations to the
counciL The Plan had already led to some thinking about the
transit depot and the proposal for a design charette, vhich also
had potential if the Council desired to have CPAC conduct further
consideration.
Ms. Wilson said there had been discussion about ~hether the Plan
should be an appendix to the Comprehensive Plan. The Urbdn Design
Committee believed it should not be done because the Plan shoulQ
not be caught up in a legal system and should be flexible.
Vice Hayor :Kniss said since the C01Uprehensive Plan had gone through
a number of hearings and discussions by elected policymakers, the
Plan being appended to the Comprehensive Flan 'Would net be a
discussion pOint.
Ms. Lytle replied the process followed in the Plan ... -as not the same
as the legal process for the Comprehensive Plan. Ms. Wilson ~as
referring to a concept that came up early on and .as abandoned by
the Urban Design committee.
Vice Mayor Kniss was concerned that the document might appear to
look as though it had real validity. She asked how the document
could be kept as a vision and as s.omethir_g that evolved over a
four-or five-year period and not fall into the category of a
02/22/9) 70-147
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person being told that his/her praject did not fit into the vision
or the dr-eam.
Ms. Lytle. said the Council needed to spell out clearly unde:-the
section of the document that said ~Ho~ does this document get used
What is its purpose and intent?" that the Plan .... -as not intended to
be ussd ~s a regulatory tool.
Vice Mayor K..'1.iss was concerned the Plan might take the City doW'n a
path that the Council might not ~ant tc go dO~1 particularly since
the compre.~ensiye Plan process had just begun and t~e "Dream Team~
had not been discussed. Both of those issues led into a particular
direction that the Council had 'not discussed at length }'et~
Council M~mber Huber understood the docu~ent 'Would change over
time. He asked if the plan ilere adopted, how the cha.nges would,
if any, be made and how thoce changes would be incorporated into
the Plan.
Ms. Lytle replied after t,he Comprehensive Plan effort was out of
the waYr it would be time to relo~k at the Downtown plan and ether
areas and bring those areas up to date. The document should: be a
tool that did not become outdated, did not work against the City'S
purposes, and helped to accomplish goals rather than stand in the
way of qoals.
council Member Huber asked if many people came to the City with a
twenty-first or tventy-second century design but that was not the
right architecture at the ti~e, when the City would say that that
deSign miqht be the way the Downtown vas headed.
Ms. Lytle. said there was a process in place for individual
applicants to present their rationale to the ARB. If a person had
a better solution or knew specific lnfor.mation about the property
that negated whatever the Plan said about the property, it would be
appropriate to bring it forward to statf first and then to the ARB~
The ARB was flexible and understcod those var-iables had a more
direct implication on the exact development of a property than the
conceptual vision. The vision was meant to ir.spire people~ not to
direct people. The idea would not ~ork by itself, and the private
applicant would have to make the idea come alive, but it might not
come alive exactly as the Committee had envisicned.
Mr. Schreiber said there vas an annual Downtown monitoring process
tul-J.e Council instit\ited at the end of the Downtown Study in 1986.
The Planning Commission reviewed the annual Downtown report several
weeks ago, and it would be sent to the council in the n~ar future.
It would be appropriate if the DOYntown Urban Design Plan was
~pproved to require, as part of that annual monitorinq proce3s, an
assessment be made by staff of the number of applications and their
relationship to the Oowntown urban Design Plan. The council had an
annual meetinq with the ARB, and as part of that process, the ARB
usually provided the Council with an update on its activities
during the past year, i.e., the number of applications, trends that
the ARB sa., etc. It would also be appropriate, as part of that
annual Council/ARB process, to ask staff and the ARB to comment on
02/22/93 70-14B
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the status of the Downt.c>'W'rl Urban Design Plan in terms of the
applications that were seen during the year ..... hich "'ould help
provide a form for individuals both on the Council, ARB, anc! the
public to maX2 observations, additions~ or co~rections.
council Member Hubgr ~sked if a person had a piece of property that
they vanted to develop a~d the vision presented ~as not the same as
'What was currently proposed in the Doomtown t.!rbar! Desiqn Plan,
W'hethel' someone would indic::ate that their plan did not comply with
the Downtown Urban Design Plan. He asked how much hassle a person
would have to go through before approval vas received if a person
said Wno~ to all those ~~idelines.
Ms. Lytle said the Planning Department provided customer service,
and staff tried to put applicants on an agenda proI:lptly~ get
him/her to the ARB within time lines that ~ere p~blished, ~nd keep
him/her on a schedule because staff recognized that time wa~ ~oney.
'lhe staff's goal 'Wa.s to provide 'resources that would help t.he
applicant be successful i~ that process. Even if a person did not
share that vision, staff forwarded the application as qlJ.ickly as
any other application. The ARB was willing to entertain individual
visions with as much enthusiasm as it entertained all applications.
Hr~ Schreiber said that situation often occurred. The City had
design expec~ations for El Camino Real and other areas which had
emerged over time based on the actio~s of ARB, Planning Commission,
and the Council on various applications. Staff had guidelines that
were provided to applicants which indicated that if an applicant
tiled an application by a certain date, he/she could count on being
on an ARB agenda by a specified date. Applications that had
problems of inconsistency with past City actions or expectatio~s
might take longer through the review process if the applicant
decided he/she needed to do some modifications before going to the
ARB~ SOme applications went to the ARB ana received comments that
lea to changes a't .. c. other applications had been regardea as good
ideas and had gone through the process.
Co~cil Member ~~e6ler believed developers had nothing to fear if
t..~e vision for the El Cemino Real island erlunciated in t.be lS7€.
Comprehensive Plan versus the reality of ~hat had emerged in the
meantime was any indication of how stringently guidelines -were
upheld. The draft document ..,3S before t.he Council after going
through several advisory boards and commissions, wno ~ad made a
substantial number of cOlMlents, and. it 'Was the intent of th-a-staff
to incorporate those comments in a final version. She expected
once the COUncil got through a preliminary round of questions of a
IIIore generalized nature I there 'Would probably be a number of
speci.fic comme:"lts and questions raised by the Council. She
believed the plan ~ould require a substantial re_~ite of portions
ot the document. She asked how the xew'l:ite would be done and
'Whether the document should be brought back. through a public
process befors the Council finalized the document.
Ms. Lytle said staff's impression of the process 'Was that the
comments received would no~ result in a substantial rewrite~ 'With
the exception of the CO!tL.iILcnts made tJy the ARB which .bad to do with
02122{93 70-1019
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the budget request. The Urban Design co~mittee ~as very f~rm that
the document should be reforutatted: into a 1lJore professionally
edited version that 'Was thinner and had useful graphics. The
primary comments received from other groups na:! more to do 'With
minor changes to date. Unless the Council desired otherwise, staff
would not be able to make those minor changes and return with a
tina.l document for another six Itonths.
Mr. schl"!I=dber said between tne development mO!"',i tor-irlg side of the
Plan."li::g Department -and the Comprehensive Plan effort re=~ntly
initiated, there was little staff time available for the project or
any other type of special study. Tha six-month estimate wa~ based
(.In the time Senior Planner Lori Tapley would np.ed to tit the
~ollow-up work into the lulls bet~een the Stanford West/Sand Hill
Road/stanford Shopping Center double Environm~~tal Impact Report
(ErR} process~ Staff was not available to do the follow-up 'Work on
an onq~in9 basis.
XOTIO. ro R.UER: council Member Fazzino moved, seconded by Kniss,
to reter the Downtown urban Design Plan to the Pclicy and S~rvices
Committee.
council Membex Fazzino was concerned that there ~as a significant
number of questions regarding the content of the report. It seemed
foolhardy after the Urban Design Committ~e had spent six years on
the issue for the Council to dismiss the item in an hour and '3.
half. He believed some concerns had be~n raised by Messrs. Baer
and Xeenan and others, but instead of establishing a new public
process, it W?uld be best for the COUncil to have the Policy and
services ,P&S) committee review the document and bring the matter
back to the Council for final consideration. It had been a
tremendously valuable exer=ise on the part of a large number of
committed people, and he was not t~oubled that it would De used as
a ·stick-and saw it as a vision Qocument and a document that vas
consistent with the current Comprehensive Plan. He hoped, when the
Council approvea the neTa' Comprehensive Plan, tr,at it 'Would then
review that vision docu~ent to ~ake SUl"e it was consistent with the
policies of the new C':Jmprehensive Plan. :fe said as a me.1:ber of the
P&S Committee, he .... as .... ·jlling to cOlIl1!lit ertra hours to serious
consideration of the document.
Council Member Andersen said the document made reference to the use
of various square footage incentives to encourage developers to
follow those guidelines and asked whether those incentives would
have to be in the forzc of an ordinance and if so, wh~ther· something
would be created considerably more than guidelines.
Ms. Lytle said the Planned community {PC} zone change ordinance
allowed those incentives to be utilized which was the process being
used currently. An idea came up during the outreach process that
there might be something a little less ominous than the PC process
'Which would allow similar incentives but at a minor level.
,C.C·:'.
Council Member Andersen said there were a lot of things about the
document that he found exciting. He was impressed by the amount of
work and creativity that went into the document but was concerned
02/22/93 70-150
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that the document might be viewed as binding in the context of the
private developer who had creative ideas. He .as alsc concerned
thE vision Of the ARB might not be the ultimate vision of a private
developer and good ideas ~ould be lost. He hoped the P'S commit~ee
~ould explore how to make certain the doc~ent vas not ~indinq or
regulatory. He ~as not persuad~d that the current document vould
not be that ~nd the City's role should be explored in ~etail ~ith
regard"to ho~ the process might ~ encouraged anc s~imulated in
public domain areas. The assessment district was one area, but
there might be other areas that could be explored so that it might
be moved along in more rapid manner. He want..-xl the public/private
partnerships concepts explored in more detail ~ith respect to the
varsity Theatre.
Council Member Simi tian said. there was !! request for support for
additional funding an~ asked whetb2r that request should also be
referred to the P&S committee. He 6upported the motion and said
an urban design plan was a good id.ea, and the Urban Design
COlDlIlittee had done a good job. The fundam.ental notion to have some
design vision for the Oownto~n 6~ou1d not be lost~ He agreed ~ith
the comment by Ms. Lytle to tr~e Planning Commi9~ion that ~for the
plan to be successful, it should l:le embraced by the property and
business owners, not forced. upon the&.A ~hat ~as the compelling
argument for the referral to the P&S Co~ittee. The referral did
not sU9gest any conclusion about the process that led th~ council
to that point n~r did it suggest any conclusio~ about what would
cOlle out of the referral~ He believed going an ertra mile in
order to generate a little more support .fr·om the property owners
downtown .. ould be worthwhile4 He re.called the com:nent ~y Y...s~ Lytle
that -it was a plan designed to inspire and not direct-when he
read under architecture for the Civic Cross AXis District that
Warchitectural style of new structures should reflect and compli
aent the zeQiterranean style of the district, although ~bey need
no~ mi:mic. Use of stucco, masonry, clay tile roofs, and light
co~or palettes of whites, creams, and liqh~ paste~s are encour
aged. W Most people ..,oula thin); that .... a.s more i!1 the way of a
direction rather than an inspiration in terms of the specifiCity
offered for a particular projec"t. The P&:S COllUDittee needed tv
discuss how to sort out the tension betwe.en project speCific
visions arA visions £or the entire Downtown 4
JlU:I!ll ANI> SECONDER AGREED TO IIiCORPORATE Xl/TO THE XO'I'IOll that a
request for additional funding be referred to the .Policy and
Services Committee4
Council Membe.r Rosenbaum encouraged the Orban Design Committee. He
referred to page 2, paragraph 1, of the Downto .. m Urban Design Plan
which stated, ~In September 19B7, the City council appointed a ten
member Urban Desiqn comnittee to prepare this plan. Initial
direction provided DY the Council was to produce a comprehensive
document of policies and guidelines describing the physical form of
Downtown Palo Alto. The plan was to be in a form that could be
used to help developers and aesigners in understanding the
expecta~ions and objectives for do~ntown development~· The Urban
Design Committee had done exactly that. The Committee, with one
exceptio!'!, vas made up of design professionals, ~'Id" the City
02/22/93 70-151
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council Members in 1981 asked for the right things. He was
concerned that at the last n::.ornent it appeared some 5ignif icant
Dowr.to~n property owners were not enthusiastic. A good example vas
the Barren Park Drainage Plan vhich w~s ~eferred to the Finance
committee. Staff had done ~ great deal of work on the plan, b~t
there were many people .ho were unhappy. Eventually, a plan .as
achieVed that was workabl~ for everyone. He hoped the same thing
would happen ana he er.couraged the P&S Co~ittee to work with the
urban Design Committee and tbe Oo...-ntOii11 people and comE' up with
scn:ething that 'Would work. If there were disagreements .. he ..... an-ted
to see those dif.agre~ments caz'efully spelled out and then the
council could make a final decision.
council Member Cobb said :mc:tny times when the Council referred an
issue to a standing committee, it ~as because the council did not
want to deal with the issue at that time. council Member Rosenbaum
had touched the right nerve. He balieved it was a good idea to
refer the issue to the P&S Committee, although he believed the
Urban Design Committee had done an excellent jOb and had provided
~ome ideas that could be very exciting for the city. He believed
the P'S COmlIlittee should focus on the issues presented, and it
should not be a time for another presentatiQn. He hoped the people
who had expressed concern that evening would take those concerns to
the P&S committee and 'Would work with the ColtlD.ittee to resolve
those concerns. rr there 'Were other issues besides those ~ai5ed
that eveninq, he hoped those issues ~ould also be brought up so the
Committee could resolve substantive issues and then return to the
Council for a final Qecision~
co~~cil Member Buber supported the motion anc also supporte~ the
DoWntown Urban Design PlaM4 He was the Planning commission's
appointee when the process got underway, and the Council's
direction was understood at that point. He believed Council Member
Cobb's suggestion regarding the focus of the ~eferr81 to the P&S
Committee W8S excellent. He oid not think it should be referred to
the P&S Committee for redesign. The Council either hought into the
vision the Urban Design Committee presented or it did not.. He
believed if it were ref~rred to the P&S committee, it should be
done in the context ot solving the basic issues that ~ere raised by
Messrs. Baer and Keenan and others with rega~d to the guidelines
and whe~~er additional money should be allocated and then leave it
at that.
Vice Mayor Kniss said it would be a disservice not to allow the
vision ideas expressed in the Plan a chance to be considered in a
different light. The framework was excellent and would provide
the P&S Committee with an opportunity to thoroughly review the
issues addressed.
May::>r McCown said it was important to work through the issues
raised that evening. She did not agree ..... ith the breadth of
JioI'..r. Baer's suggestions that the document should refer only to
public areas and not concern itself with private areas because that
was unavoidable with any plan the City envisioned, e.g., the
Downtown Plan or the Comprehensive Plan. When the City wanted to
artiCUlate a vision in the communi ty, the City spoke about t."le
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goals and hoW' private property OIo.'l'1ers could be encouraged to
develop their-land in conj',J.nction with t.hose visions. She said it
did not :cake sense to sayan urban design plan should el iminate all
reference to concerns about private p~oject5. A challenge for the
P,S Committee would. be how to articulalt~ an integrated \'"ision
without it being a re~lirement and the language would have to be
considered to determine how that could be achieved. The Council
was often in the position of spencinq m~ch of its time reacting to
things and ofte~ ~poke about wanting the opportunity to be
pr"Active and try to define for people, who \Were interested in
helping the community achieve its vision, what the Council would
like to encourage people to do. She said that ~as what the Plan
was trying to achieve and believed the conce~ns co~ld be worked out
and th~ right balance re~ched so the document could he used in the
community ..
XOTICN PASSED 9-0.
Mayor McCown asked the City Manager ~hen the item would be before
the P&S Committee.
City Man~ger .June Fle!L~n9 said possibly early April 1993. Staff
would notify the interested people when the issue wa,s before the
P&S committee ..
•
NEW/OLD BUSINESS
Agenda Item No.2
NOV9!T'lber 5, 1992
Arch;t'!ctural Review Board
Excerpt
Downtown Urban Design Plan... Reviewa:1.d
r~ommendation to City CotL."1cil.
Thomas Hise-Could staff tell us what your expectation of the Board is on tr.is
item~ what type of action you would like us to take, what our timing is, and whethe:r
WE need to take action today. I didn't have time to give this item the kind ofre\oiew
I would like to have given it.
Shirley Wilson-l am here tonight to present to you our draft of the Urban Design
Plan, which has ~. four rears in the makirtg. It's a very exciting time f,.,)! trois
committee. We havt:' worked very hard on it. We've had some turnover in t.~e
committee, but some people have been there from th.e begin.Ping and maintained
their enthusiasm throughout the whole thing, which is fabulous. I have tv.,·o
C'"umrnjttee members hNe torJght, Tony Ca....,.asco and Brul'e Fukuji. Nancy Lytle
and George Zimrn.erman have also worked ""iti.. us. One of the reasons it has been
so difficult is tha ... there has been information in a Jot of different file drawers a:rld it
has been hard to pull togetheT. How the staff got it i}.is far is short of a wirade and
I'm thankfuL We no .. \o~ have SO!l"lethi::ng we can wOTk ....nth. It is a very working
document and should be taken as such.
The committee asks fOT your L'1.put and U you are supportive .. ·we a,sk for yeur
support.
Nancy Lytle--I would like the ARB to make a formal recommendation tOnight.
November 5, 1992 Excerpt
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_________ . ________________________________________________ -" ______________ ._OA ... > ~~----
Ms. Wilson-·At the time that this item comes before tne Plar.r,ing COMmission and
City Council if aroybody is so mo .... ed to speak in support of t..'1e com."TIlttee, WI;?
would appreciate that This plan is a vision. Vve hope it is a catalyst toward
positive modific..ations to the dcn ..... ·ntQ'; ... "11 ('lIea and positive development for the
downto ........ n area. What it isn't, is a rigid plan. Jt is not a set of regulations; it is a set
of guidelines. We thir'.k it ha.s a life of its ov .... n, that it could change O\'er time. \Ve
dor(t went it to gather dust on a shelf, nor do ....... e wa.'1t it to become so rigid that
everyone thi.·1ks t.."1af if it isn't on page 35, you Cai, 't do it, because ilia t's not the
intenf of this, The intent 'was to put for-..h ideas of urban planning that we think the
development of the downtown can really work wen around. WE' had a comm.ittee
with a very broad range of background and e:xperienc€J which we hope was a
microcosm of what the inferests were in the downtown, There 1,vere tlm.;s when we
had special concerns about larger land developers or retaHers and we invited guests
to rome and talk v..>]:th us about their ·views of the dovro.tov.'l1 area,
The goal of thi~ carne out of the Dov,tnto1-vn Am~nities Study. It was our goal to
have a • .. 1SUal urb~n design plan for the downto'Vw"n area. It has been a long dream of
mine, and I think it is .something that tho? City will benefit tremendously from. As
you all knowJ we'\·e worked with proJects where we have meshed and got some
planned concepts out there and we've approved several projects th2.t had urban
design implications .. and they are plugging into this already, which is exciting.
The proces!:J we went through was to fIrst sit around and brainstorm what we liked
and didn;t like about Palo Alto-what we thoug:ht was charming, and """hM we
thcug..1tt didnrt work \.'ery well. Then \ .. ~e took that subjective material and started
walk.ing the streets, \Ve in\'en to:1l'd the entire dO\·mfo ...... '11. Every build.lng. every
alley has been iooked at and thought about. We came up l\ith some goais, based on
an evaluation of whaf we have, We looked at the potential for development; we
looked at things we really wanted to save a..""1d we came up \',dth L~ese goa!sJ which
aTe stated as the vaI:.l.ed prindp-<:ls a~ LP,e beginning of this document J as well as
some urban design L::;sues, w:!'-Jch \ve felt ''w~ere importanf to reinforce.
The context for our evaluation was livability, economic viability, and aesthetics, all
taken noUn statistical termsJ but as intuitive feelings for what is good for
businesses. We tried to give it all framework The mOie we talked about buildings
in the beginning, the more we realized that wasn't th.e big issue, but that one of the
biggest issues was the infrastructure of the City, the open space of the Ieft-over
2 November 5,1992 Excerpl
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space. Parks, publJ.c living rooms, alleys, relationships of buildings fe, open SpdcE' as
far as mass was oor.cemed. So, we ended up ..... ith it docllment that really tends to
concentrate more on that, even lL"ough there are some ~rcrutectural. guide-lines in the
plan, whicll aren't tc..'O different from what we operate 't",-jth all the tiIT'.(, an}"' ...... y .
• ''le saw a lot of room for deve10pment in the downto\lvn area that is already tlwre.
There.is a lot of unGer-utilized space in L'rte do\v-nto\l\'I1, particularly on our side
streets. One of L~e reasons we feit our slde streets don't work ,',,-ell is that a lot of
our buildings on the most intense corridor of Unh:ersit:y A, .. err..l€', don't turo comers
very V\.rell. There's nothing that interests you.in going around the corner. That is a..'1
arcltite<.1ural i~sue and one t:...1.at this Board can perhaps address as developments
C("~me along. liVe discussed that in detail in the document.
We wanted to establish a strong seme of "'plaC€'." "\-"le wan',ed to give people a sense
of psychological comfort in the downto\\Tl, a sense of ldentifying €'asLly ",riLh
meeting places. There are things that most of the population won't identify with on
a consdous level, but we know as designers L'1ey really have an imparl Just as the
circulation system in a home or in an office building h,ave impact and can be a very
exdting experie.."1cer that can be true of the downto'WIl also. We feel Palo Alto is a
little "blu."TY'" that way right now. It isn't clear. TII.e. Civic Center cross-a:::C€3S that
was begun vdth Plaza Ramona, we all know gives a very dear identity to that part
of town.. Hopefully when it's continued across University Avenue and through the
other building wall, we "",·m have a very str()ng axiai ce:lt('r to the do~'TItown where
there~s a crossing. People wiU identify with that. Hopefully there v.iIl be things out
on the ~idewa1k or the public right-of-v.'ay th.at MIl b€ vlsibly no!:iceabl~ to people
walking up and do'V\'TI the aw:nues so that they ,,\--ill reoogJ'llze that as a cro55L:1g. ft
is very important for t.~e dm,'IHo\\'n City Center jdea and \lery helrfulin getting
better scale to a retail linear corridor that is a little bit too long.
So, the plan is not meant to be mandatory. It's meant to be a guideline. It's meant
to be used by the ARB, the Plan.'"ling Commission, and the City CounciL This
familiarity that the re:viewing boards and the community and developers vvill have
should be a real great opportunity {or pubbc and private cooperation. It should be
the optimal opportunity for us to ..... ork together and to be hE'ading in the same
direction. VVhen a big project comes along on a site that we want clo~ure of an open
space on, everyone will fe",l much more comfortable about it. It should really
November 5,1992 Excerpt 3
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empower ilie entirecoIT'.ffi'.mi:y to Cl)ntim.::'2 to l<:eep downtown Pa.lo Alto alive
and '>ita!.
Nancy Lytle-In the beginning ..... 'ith Starlord we developed Univt."rsity Avenue; it
was the original flat for Uni·.rersity Park and it remains the core of the dm .. 71to\'\"TI,
One of the main concepts in the Urban Design Plan is to reinforce UnivHsity
Avenue retail cote. How can t..'1at be done? There are maro.y ways.;and one is
already in the capital improvement program, which is a lighting Flan throughout
the dO;''!1toW"n. The Utility Department is currently working on Ughting all of the
different districts. Religh ring of the dovmto\ ... -n should then help to reinforce all of
OUI dLo;tricts, but in particular Vruversitr A venue. We ,,·;an t to improve a sense of
e:.1.tty at either end. This tra.'1sparency shows the dO",,'Tltown automobi1e entries.
There is one at University Circle and the primary residential entry is at Middlefield
ROnd and University Avenue for automobiles. 0:1 the district chapters you will see
secondary entries marked as well. There are also t .. ..."o noted h~Ie, one down at the
Alma Street/EI Camino intersection and the other doVl."J1 near the TO'wn and
Country area.
The Ci"ic Center cross~access is a concept t..;at was introduced to all policy boards
and decisi.on-ma"kers during Jim Baers project. It is the concept of IinkL.lg the Civic
Center with the Senior Center.and a possible plaza ca.'"I1e from this committee and it
is one of the main r.mdamentals of the Plan. You can S~ it beginning to be realized
when you walk along University Avenue and get a look at that through Piaza
Ramona to City Hall. ,"Ve hope that 'SOmeday there \0Jl be architectural statements,
as sho,,"'TI in the Pla.'l., out on University .. .-\venue denoti!lg that as a very important
pa!"i of town.
Another very important area is at Cowper Street and University A ven uel l:"here
we're talking about creating ano~her City Center, e: commerciaJ center that would
focus on improvements tf) 525 University Plaza and that entire b10ck area, utilizing
the people generation pofential of the "t,.vebster /Co\'\>per garage to create a node at
that area and maybe even bringing in the Vars.ity lbeater renovations that would
take place tr.ere and doing for that end of tOhTa what the Stanford Theater has done
lor the other en d.
Next we have the Alma Boulevard concept (referring to transparency). The retaking
of Alma from the automobile-dominatt~d feering L .... at it nas nov',,' and rnaldng it a
4 November 5, "'t9~2 Excerpt
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boulevard that is more friendly to people and one that allm··.rs for a crossing to our
transit depot on the other side, to the urban lane area, to lhe El Camino onHnkl and
eventually linkages to StarJord Finandal Center. lhie is encouraged in th€'. PI.a..'1.,
although the Plan hasn't gone that far, ,-,ie have another effort that is underway. ]
was part of a discussion yesterday that is thinking about haw we can create better
linkages. One of thE keys to that is Alma Street. \Ve have plans for a bicycle
boulevard along Alma Streef, improvements in Lie Joint Powers Board, a parking
area. that could make it more friend!y to Feople, and a real vision about the train
depot. By the way, this tree power program that Jack Sutorius has talked about is a
-potential way of imp1ementing some of the landS{'aping rt:>quirements that. are
talked about in the Plan.
Finally .. the diagram (or the entire dm·,mtov.rn plan. which indicates the pedestrian
linkages that are talked about the throughout the Plan and the improvement of aUey
systemsl 'botL"1 placed alJeys and secondary aJJeys.-SO that peopiz are more inclined
to take shortcuts that many of us already utilize them for, b particular~ pedestrian
connection to L"\e train depot. It is a critical part of the Pla.'1.
GIOr1O\ Humble of our office dtd the diagn,rns. She took a conc..ept that Jim Gill once
sketched out \.,rfth a pen all,a turr.ed HU.!lI1 into pins. \Ve thought peopie eouid wear
them to the hearings_ I'm delighted with it. It has become a symbol of the
rubllc/ private partnership that is being requested through thi:; ,,;sion and a
promotional tool.
Chairman ~b.ser-I would like to knm,"" what that little "glitch" is en Un~versi.ty
Ave.-"ue. Is tha.t f...lst poetic licens.e, or d~ UniverSity Avenue actually do that?
George Zimmerman-It was strictly poeti( license. lYe should also ackno'wJ:edge
the late John Monrc.'o'e for his inspiratiOI'L
Bruce Fukuji-ConceptuO'JJy when we ..... ere working on the plan after four years
there was always a question about how do you get to the details of this plan when
you have these general ideas. \\~e sort of &plit things up between having a district
map and actu.ally identifying areas that have ur-ique characterrstics and separating
that out from the overall ideas ~".'e were trying fo achieve from an urbd.-'1. design
point of view.
November 5, 1992 Excerpt 5
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If you were to look at a typical d!strir:::t, for insfance University r"..\,enu€, there is a
common structure for how all of these districts are organized. (I am referring to
page 27 of the draft plan.) v.,re made g~ne!"al observatior.s when we did our
inventory at\d toured around downtov.'1l. From that we generated specific goals
bas=d on our observations and these goa!s are basically valu€-:5-tatements that relate
to the guiding prI .• -.,dples that arE in the-€,1!iy patt of the Plan. After tha t, a!1other
part is actually the map, which visually focu$eS a.ttention on w1:\at the aspects are
that we are locking at:n the Plan. The next section is spedfic guideiines and they
fonow the format of what we call the "1egenci" or "key," which we"ve used in ever}'
single district. At the be~il1ing of the section it talks aooL"!t districts and actually
g0e5 through and defines what all of the different attributes are rJj go through
these indi .. idually and show hov," they relate to the overall idea a..,d goals that are
part of the district, so that they pull together the urban design frame\'VOrK that we're
using whe..."'\ we look at each district.
University Avenue is the retail core of the dO\\-7ito ..... 71. Tne first goal is to try and
reinforce and maintain that. There have been several issues that came up ",,\~ith
doing that The idea of reinforcing this as a retail corridor is really reinforcing if
from Alma Street to Co .... cper Street a5 the main focus. Thls is a traditional area
(referring to transparency) and this is predominately more of a residential-oriented
area, So, from CotoVpel' Street to Alma Street yeu have en.'1ancements fer ground
tloor uses and transitions made to the streets that are perpendicular to it. If you
start by encouraging retail to happen along Emerson Street, Ramona Av~ue~ Byroi..1.
Strl'et" florence Avenue, or 'v'\J'averley Street, you ca.'1 pull that retail around the
corners. That "las the first idea. The 5emnd wing was to create some focal points
along Uruversity Avenue becauS€ some of these block'i are really quite long. '\Then
you look at it from Cowper Street to '''laverley Street, or Waverley Street to Byron
Street, on the s.outh side of the street you have a really long block; on the north side
they are broken up into smallEr blocks, So at SOIDe point" it is actuallr quite a ]ong
walk. \Ve thought maybe we should dosomet.. .. ir.g to break that 'Jp or create some
attention or focus activity. There are some r,atura! locations to have that -Emerson
Street at Ramona A venue, or B)'7on Street, a..d looking at trying to encouragE
something to major focal points, the Civic CentEr cross-access, which is trytl'.g to
come up with an idea to see if there is a sense of place o!" a stronger focus or cen fer
to the downto\oVn~ and also looking at what Ms. Lytle was talking about, thls
parking garage, whlch generates a lot. It's not reaHy a destination, but people arrive
6 November 5, 19'92 B<cerpt
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at th.af locatioil to go to other pla,E's in the do" ... ntov,rn. 'We also looked at ""'hat the
potential is for doing .some improvements doVlo,,"" here at this point (referring fo
transpareJl~) to be another focal point.
The next goal is to try to enhance the qualif1:es on University Avenue to make it an
exciting outdoor pedestrian experience. A lot of that has to do with public
amenities. We already have S0me capital improvemen~ initiated, but also \\lhen we
met with the merchants last week they re.::tlly seemed to lNant to g€t rid of those
concrete bunker:; that were installed at some point during the 1970's. It wa.s par:. of
that old bus route. Th~y are unattra.:tive and this seerr.s lilce an opportunity to pull
them cut and to !ncrea.se visibility from the al!tomobiles and pedestrians. The
merchants really support that al".d we agree. That is a perfect example of pubHc
L"'l1pro-.rements that could be enhanced or modified in such a way to ~upport
creating better pedestrian environment. The idea of pulling people out of t.."te street
and ha'vlng a sidewalk cafe life and vitality that "'.,'QuId take place is to encourage
the amount of pedestrian use of those streets. TIle key place where we are Jooking
at encouraging thaf kind of t.h.ing.. you already see it on Waverley Street a.nd in
Lytton Plaza, and specifically looking at the Civic Center/Coswell Plaza connecti"n
and how this area can berome a much higher level of pedestrian use. Especially on
the north side of University, connecting up to the Sen.ior Center and Ccswell Plaza
and taking advantage of this other idea about aHe)'''W"iiys and easements.
This whole idea of entries and your ser..se ot entry and tI)ing to rei.ruorce Lltat, is
really ar. interesting question because when you draw it from 101 along Universily
Avenue, it's primarily a tree lL'1eQ boulevaId. Your initial experience i~ enteIing a
residentia1 area. As you'r!' d..";\':..ng along.and you step a~ the signa1 at Middlefield
Road, in terms of land use this is the dividing line ~t'" ...... een purely residential and
other mixed uses, which take p!ace to the west. We \.,rere wondering about what
kind of entry we should have, whether it should be an architectural thing or just a
Jandseape frjng, and part of what 15 great about Palo Alto is the fact that there are
such pervasive and mature trees and street plants. """hy don't 'we just allow that
idea to continue as you ride toward downto .... 'TI instead of trying to do more
architectural or other type of treatment. Tr-is is \· . .rhere the v~hides enter, but really
the pedestrians entry is more at Webster Street and this would maintain and
enhance it in tenns of having strl.>f't trees, landscap!ng and setback.~. Lytton
Gardens is set back 20'-25' with landscaping and trees. "\-\o'e are encouraging higher
November 5, 1992 Excerpt 7
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density housing on these S!tt'5 over on this s~d-.?, south of Un.i\'er5~ty Avenue, to
create that kind of landscape entry. Then Wheil. you reach \\'"ebster, havEng it more
of a pedestrian-orient~ entr~y lvhere at that point you realize there are commerdal
buildings on both sides of trle street and yo~'ve really entered do·wntov.'n.
On the other side._ we tried to fig'..1TE' 01.!t what to do to eru'1a.T1Ci? how you get from
downto ...... 'TI. from the train depot or as you are ddvirtg. It is unfortunate to use. a
tr.msportation submerged thing. It'~ difficult for pedestrians .Jnd it's confusing to
motorists for the first time. Trying to make some improvements here to try and
help signal that you are entering downto ...... '1\. Part of that would be h"..;\( we are
100king at landscape lrnpl ovements on the medians, removing the first row of
parking that you have for on-street parking and perhaps mili!lg those more
pedestrian-oriented areas and some kind of other pedestIian-orientro uses to
enha."1ce that as a formal f'...nrry. You alre.edy ha .... e t.1e architectural feature of the
curved walls on both sides, perhaps we can ha ve them on the south side on a
rugher sca1e_
Those are the district goals. This transparency shows that this is an entry, this
shows this is the retail core, and this is the troU'..sition to residential. Here'-s the map.
We had to decide at some point where to rut it off. \-Ve thought WE' should include
the block beyond Lytton or Hamilton SO you can see the context when referring to
the Inap_ TIlese basically outline all of the specific main ideas that 'He want to try
and encourage.
This is one of the great ideas about the Plan. People anive and if they cf'dde they
don't want to go do .. 'v"l1. University Avenue beca'JSE' there is too mUG; CO:1gestion, so
they decide to go oo,',..n Lytton or Hamilton. As theoy go down ei'L'1er of those
avenues L"1 either direction, there would be parlcJng at the surface lots, wruch are
\isible, or there would be parkir.g on tne stre€'L Then there is the whole question of
how do you get those people from streets to L'\i" r~tail conida!. One of the ideas ·",,'"e
came up with was taking adv:mtage of the existing service alley system and make
improvements in such a way as it 'becomE'S more pedestrian-oriented. \\!hat
happened at 250 University A"!'nue is fantastic embodiment of the spirit of what we
were tryhi.g to do in terms at involved experience that you .see and are familiar with
here, to tly a."1d "pedestrianize" the alleys through either opening up ground floor
uses on the alieys, or adding other public amenities such as landscaping, lighting or
pa .... i.ng. I think i~'s a really interesting opportunity because it's part of the. existing
8 Noverrober 5, 1992 Excerpt
infrastructure. The merchants that i-ve met with last \'/eek C!.ctu3Uy reaDy liked ,;he
idea. "i-he owner on Ramona Street has that very n.k--e double rai.r.bow building and
she is always having to cIE'an the alley next to 1":. People com:.tantly use that alley as
a pedestriaI"l connection to get to Lytton Plaza, to placl'·5 where ther park on
Hamilton A venue or 'tl'1e Civic Center garage. She already sees the pedestrian use5,
so she would really support the idea of enhancing it in some way. That l\'as
exciting to..:-hear.
That in a nutshell is what you see here. TheTe are other things like destinations a.'1d
landmarks. Obvioll,:ily whE"n you think about University Avenue, there are great
landmarks -Stanford Theater, Varsiry Theater. Y-le want to uy and enhance ;o.nd
maintain those as people do other architectural improvements ,\itrun a district. The
whole id~a is we~re not suggesting the Plan should ha ve specific ideas about w ha t
buildings should look likp~ but that when somebody is doing an improvement, tIlat
there~s an opportunity here that tft.2re is public support for it based on how this plan
is developed, whic..~ might be more thal"l. what they are thinking aoo:1t, a..-,d the
other thing is to be ~itive to the context of what already exists. In a lot of places
there are some wonderful arc.i.itectural context to be !"t:""Sponsive to. Especially
looking at Ramona Street The wh~lJe idea is to maintain some sensitivity to the
character th.at is part of the district through this plan so thaf people underst~i.d the
vocabulary for jt and start to look at the detail ... that define what makes that
architecture interesting.
This transparency has quite a few symbols. The bladr. heavy lines outline
something that is rather controversial in our plan. \. ..... ~e'Te looJ·dng at how to
-encourage stronger building \+olumes. I know there is a ~:1 FA...~, bUI tlle idea rs th2t
on certain intersections we would like to se-e tt,e comers held as being really strong,
and other intersections we would like to delete from the comer SO that there is
actually space as you are approaching the interse...""ticn. This building acrtY.'.s from
Xerox is a great example of the renovation that has created open space. As you go
in as a pedestrian and delete tnerl:"!, you come in off of El Camino and it narrows
beca.use you have a median strip with trees in it right in t.."e center and it i:; very
congested in a spaLiaI sense. As you get to that interse-.:tion it opens up and becoml."'5
wider. That relief we think would be very important in terms of how you enter. So
this is an. embodiment and the work is really exciting to see. That's what the hea .... y
lines represent.
November 5,1992 EJ:cerpl 9
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The last thing are theSE arrO'INS. Basical!y they are areas where WE' \··lQuld like to
continue seeing enhanced ground floor pedestrian-oriented type of things
windows for v."indow shopping.. benc..1,.es, etc. so that you encourage bringing retail
off of University Avenue onlo the side streets and so that you start seeing mo:-e
activity on the streets.
That is the summary of &.e distrjcts~ t..'h.e synbols \ .... e are using. a.'1d the way it is
organized. The only thing that isn't included here and th.JJ is in the report under
district guiding principles is on page 22. It is a fairly fmportar.t idea, actually, on
edges. One of Ll-te hardest thing we had to figure out was what to do v.ith the edges
and in some pJaces the edges are very dEar. On Alma Street there is a very hard
ecige where the railroad track defines the edge or the dov."ntown. Then when you
are at University Avenue, you ,.\'onder where th.e edge is beho.'een there and the
residential neighborn(){)(j. 'Where does that start? That was a much softer edge. So
we looked at ideas about hmo,' you transition from commercial areas to these
residential areas, The whole idea was to reEnforce the idea t..hat the commercial
focus, Lytton and Ham.iHon, and beyond that it really traJ"1.sitions at different rat2s to
reside.."1tial areas, One of the things we're looking at to do is on page 17, the
transitions of landscaping. This idea is important. Vle looked at the landscaping
and sid€\\o'a!k pedestriiUl experien(:e of the dov.rnto\'\-Il, and then there~s the
lanoscap!.ng sidewalk pedestrian experience in t.he residential area. We rated it over
four different levels as a way to look at how you handle curb cuts, or landscape
median, or where the tree shr>uld go", or how much the bu.ildings shouJd be set ba(:k.
IT you read through this it is pretty straightfor¥,tard. The ma!."( idea is that as you
get to residential areas, you inc'ease t.."'"l.e a."'110unt of publk landscaping that takes
place in the right-of-way. \Ve feIt very strongly fr,..at wac; something that was
achieva~Ie and would be a nice addition to how to link up dO\-VTItown and at the
same time not ha ve dovvnto\',.T. seem too obtrusive to the residential area..
George Zimmennan-I would like to summarize the five key areas that are
highlighted in the Plan as means for implementation; there isn't one set way to
implement it. I will also reaffirm \ynat Ms. \Vilson said, that this plan is not to be
regulatory; it's intendt."'rl to serve as a guideline. 1t isn't intended to be a bible tr,at
sits on a shelf; it's intended to be fluid and hopefuUy it wm be l.Jpdatt...-d and
modified as changes are necessary over time.
10 NoyemberS, 1992 Excerpt
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'.' .
TIle five key areas identified in the back of the Plan, beginning on page 73, for
imphamentation would be: (1) through assessment districts, {2) matching capital
funds, (3) through Planned Community Zone changes, (4) through City ordlnances,
and (5) day-tl>-day implementation. Let me discuss each one briefly.
1. As--qssment districts. The sugg~tion for an assessment district would
esserttially be a business improvement district. Do'h'TIto ..... 'l1 had one experiE"nce
""ith a business improvement district about ten years ago and it was not
successful. Th-e reason it wasn't successful is that it started from the top dO ...... "'"n,
fl\ther than from the bcttom up for a ground swell of 5UpPOt't. "Business
improvement districts can be suCC\.~Sf-"'ll in h\.·o majcr areas. One is to
supplement ongoing aty maln tenance and also to complemen t capital
expenditures for certain types of fixtures. rve mentioned other groups with
whom Ms. \Vilson and [have met. 1 had the opportunity to be i~ Ne" .. ' York last
April and even ventured info Times Square and stayed in Times Square where I
haverl"t been in ten years. I was a."'Tlaz,ed at not only the new development U1at
had occurr.aa. there, but "how effectively it had bet-n de~nt>d up. I spokev-.'ith the
hotel manager where I was staying and I asked what happened. He said a
business hnprovement district had beE?n formed in Times Square for tw"a years.
It was initiated by the family who mv-ned the New York Times and it has been
successful. One felt relatively safe, The streets were relatively clean. Sign_g.
was becoming uniform. One may not agree " ... -ith. some of the design guidelines,
because they are trying to create 2. Las Vegas affect, but t..."he pow.t is, business
improvement districts, if they have the support of the affected businesses a..""ld
pruperrj O\l~ ... nersy can be successful.
2. Matching capital funds. There are th.r~e SO\.!.l'ces identified in the Plan:
(1) using some a5St."Ssrnent districts, i.e., business improvemenf district funds,
(2) private donationsy or (3) use of some of our CIP f1..mds. Not necessarily in the
context of matching fundsl I'd like to point (Jut that in our current eIP there is a
do~rntown lighting plan. So some of 01..J.r implementation strategies are already
goL'lg to take place.
3. Planned community zone change. }"1osf of you on the ARB are aware of some
of the examples of fhe public benefi ts that have been derived from the PC zone
changes. We have Plaza Ramona and the enhancement to the alley and the
creationcf t.io,.e courtyard for that deve-1opment. We have lhe refurbishing of the
November 5,1992 Excerpt 11
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t
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Civic Cent€T Pla?.a, hopefuEy to make it more user-friendly. The necessary
expenditures for that improvement have resulted from the donations made from
the PC zone change frum the old PacTel building at 529 Brya."1t Street. That's
been a very effective mechanism to date.
4. City ordinances. I want to emphasize that the suggested ordinances would be
very focused in nature. For example, an ordinance to re~ulate the proiiferatio!l
of newspaper racks) which would not only address !he safety issues, but also the
aesthetic concerns.
5. Day-to--day implementation. \l\l here we are ~oday is an example of how the
Plan can be used for day-to-day implementation.. Not onIy for applicants and
staff~ but also fOT members of the ARB to use the Plan as a guldeline. Again I
would emphasiZe "guideline/' and not as a bible. I'm sure members of the
public .. particularly from the design and dEvelopment community when the
economy rebounds, "'till fmd that this Plan \'\-ill sen'e as an f'XCl.'Uent guideUne
for ideas as to how develop and wilere.
I would also like to mention where we are going with the public-review proces5.
We are doing two types of outreach. One is voluntary, Ms. Wilson and her team,
including several of us on the staff a..,d members of the very dedicated Urban
Design Committee, haye met on six occasions \vitb various dcwnto\'o,'T\ groups over
the last several weeks. Now we have been meeting with the various advisory
boards and commissions. Two weeks ago we met \o\.ith the Public Arts Commission.
Yesterday we met v..iLlt the Historical Resources Board. Today 'we are meetlng with
tr.e Architectural Review BoarD, and in Li.e early part of December we · .... ;11 meet
, .. --ith the Legal Adv"lsory Commission. The two principal pl.lblic meetings
subsequent to the advisory board reviews ",,"'ill be the Planning Commission in
December and the City Council in january. The rornments and recommendations
that we are receiving from these various informal outreach meetings, as well as the
recommendations that we hope we .. 0Jl Te;:eive from the ARB ""ill be tran<;mitted to
the City Cou..,cil. The draft plan will be mooified to reflect Coundl-improved
changes. We will print up a new document and that v,.;11 be the Plan that "'ill be
distributed to members of the publk, staff, and the advisory boorU'ds to be used. '\IV E'
aTe excited about it. 1 think it is an extraordinary and opportune time for this plan
to come oul The economy has been on the dm ... "11-rurn and development activity
has been somewhat reduced. '\Ne hopefully expect that sometime in the near future
12 November 5, 1992 Excerpt
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":_£":;7 '-i
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the e.:onomy will reooW1.d and this \ ... ill serve as an exceIl~nt too! to improve and
enhance do~.to"Ym Palo Alto .
Nancy Lytle--There is one point that I would like Ule ARB to cover in your
com."l1ents. It 1s one of the highest items of contro\'e;sy and it has to do \",rith the
Boud's authority to implement these guideliner.. For property O\'\'l1ers, in
particular~ we have heard concerns t.'1at both staff and the Board \\'ouId t."\ke these
guidelijJ€'S and tum tho<=!m i..'1.to reg-.llations. They would become tools for requiring
property owners to implement wha~ is in the Plan. ] think the ARB needs to
comment on fr.af.. Oearly guidelines can be used to reinforce Board decisions. rt is
talked about in the document that tS one way of implementing these things. The
philosophy 0; how they would be used by the ARB needs to be SL1bntitted by
the ARB.
Tony Carrasco-The reason I participated in this process is that fhrough D1 y 12
years of experience on the staff and then cn the Archltectu.ral Review Board]
conti. ... luowly heard almost a conser,sus of what should happen downto ..... :n .. but it
wasn't written anywhere. W~ did review buildings, for instance~ in L.'1is corridor
(referring to transparel'.cy) looking at them in more detail than buildings farther out.
but no where was it WTitten that was what we were going to do. This documeJ1t,. I
think, is a compilation of that ki."ld of f(>f>lmg. Applicants would say~ why didn't
you tell me thaf was what the Board was going to say. From my perspective, I
t..~ught of it as an ARB-kind of docwnent. Something that WE> anticipate and rut
into this as a living document the experiences that,"l€ find competent that are
COIning through your review process. Because it's a living document. it isn't
regulation. These are-our experiences of ",,-hat we find .. ,,then we review projects.
wanted to reinforce what Ms. lytle said. H isn't regulation, it's :nea:r"1.t to be a
guideline. This isn't even a ~'should ~.' issue; it is a "rn~ybe you might want to
consider'~ the"'...e issues.
Ms. Ly!le-These are opportunities.
Michael Lyzwa--First of all,. I think the Urban Design Plan is a marvelous idea.
trunk it is an idea that's greatly overdue for whatever reasons~ \'Ilhether it was
political, economic~ or ,,\-'hatever. ] don't like to use the word "plan'" as we use it,
because I think most people bad<. away th.l' moment you use the word "plan."
Maybe the word "concept" should 'be used. Concepf is what the staff and
No .... ember 5,1992 Excerpt 13
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comrTl.:ttee are talking 3.00ut; they're falking about fle.xibility. ld.e>as, forums, but they
aren't saying this is absolutely, positively, the law and you havE: to implE'ment it.
This urban design concept is fabulous because it allo\\'s 11.') to begin orgarjzing ...... ·hat
] think is missing presentlYr and what I think we have been striving for from decade
tu deca<de. That is a concept and a theme. Those are missing. There really isn't a
strong theme through dO· ..... 7l.tmvn Palo Alto that you can re!ate to. 1j.Ve have
identified the pluses and L'1e t.hings that we really liKe.
I want to digress for a moment. Any of us who havE had a chance to travel a little
bit t..~rough Europe have seen there are f..o many marvelous urban design lessons to
be learned in Europe. One of the dtiesr for irutaJ1.C'er that is .... eh;cle-free is Venice.
For obvious reasons you (an't get cars in thpre. VVhat that does is give you a
wonderful dty that has pedestrian--oriented spaces. It always has p.lemer.ts of
surprise. It has very powerful vertical elements in certain ar12'a5. and It fs relatively
open. It has terrific plazas. You walk through narrow streets and you come to a
large plaza. There are fountain .. , there are sounds~ there are smells of the food being
cooked. People eat outside. There is music even a couple of blocks away that you
c;an hear because of the acoustics. People live in the dty. I think for a very long
time in concept we were very arrogant towards the old world,. especially in western
civilization. We have .:ars~ they donrt have cars. We have skyscrapers; now ' ... ·e're
going to create a solid concrete dty and world. That's exactly what we've oeated.
I wouId like for us. besides hav.ing this marvelous beginning, is maybe ~ven add to
it the ideas of having flexibie vehicle uses on University Avenue. For instance,. if
you go to Gciden Gate Parkon a Sundayrcars are r.ot aHm.'I,"ed. The first thing that
happens is pe-:>ple walk in Ute streets. They don't '; .... aIk on the sidewalksi they all
seem to v.r.:mt to walk on the streets. I think we inherently hate vehi;:ie'S. We really
dislike them. Even when we Viere kids we were told, don't run in the street 'because
you'll get nm over by a car. This is a major problem. Psychologically. even in a
place like Unlverslty Avenue, yourrc always thinking., where do I cross, 'where are
the sidewalks? Howam] going to navigate from one side of the strept to the other?
Maybe we could consider the possibility, if not the whole University A .. :enuer
certain blocks at flexible hours so that vehldes would not be allowed. For instance,
past 6:00 pm. On nice summer nighfs people wouid love to venture out onto the
streets and be able to walk and it would allow more outdoor seating for certain
14 November S, 1992 Exc~rpt
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restaurams. 1 'would give it a little bit more ima.gination. I ~:now thafs gDing to be
far-retched and very dIfficult to sell.
Ms. Lytle--Some of the street faire concepts are along those lines. They are closing
the street this Sunday, as [under<tand it.
Thomas Hise--Therc ar.:? a number of communitio?S v.'ho de it one night a week.
San Luis Obispo does it one night a week and it's changed. L;,eir dOv."'IltC'w .... n
tremendously. People who have never gene to the downto ....... -n now go more oEter.
~use they've had good experiences on Thursday rught.
Mr. Lyzwa-Just that type of idea. Something that d"""n't cost much money, but
something tha.t would add immet"isdy to the concept that you've already
established. To talk about very briefly and to mention, and not in any regulatory
way, bur to mention the idea of using tre~. The idel of maybe using fountains.
Again, I don't meaIl fountains because of water conservation tha~ we need
thousands of gallons of water~ but just the sound of faUing water sometim.es is
delightful. Flower gardens. Sct.:JphlIes. Areas that a.re quiet versus ope.n areas.
Anytime you go to these older cities you discover small areas that are delightful.
They are-quiet They are without people. llleIl. you walk a blocl.-: over and there are
hundreds of people. Things like that I think W~ should encourage, at least in a
written fann. It doesn't have to be very graphic, but.in a v.rritten form in this
proposal that would get us to think in the future, so that when someone comes in
,'lith a proj<..u, we could entertaL'1. these issues and see-if it would become feasibie or
possible in Palo Alto, I think we have to emphasize-the separation of pt'>d'estrians
hom veJudes. Thi.;. is something very fundame.ntal. We have tc someho-; .. • try to
organize our concept to encourage tha t in possible form..
Also the issue about vertical elements. Becau..-"e o( the great success Pale Alto has
had in the pa,:, especially in the 1980's, with growth and people being concerned
about how we 'wilJ accommodate future office space, future automobi~~s.l think
what we inadvertently created was a relatively flat height limit. We've sort of
controlled. w.at by saying you couldn't go beyond this certain height. I'm not at al..l
ronvinred iliat is the best concept. In. area.s that you ouU~ned, 1 think it would be
advisable to allow a taller building to playoff tho5e forms and then to step down
and not to limit ourselves to that single height. I would like for liS to talk a. little
about scale change on fop of everything that you've done in a very subtle 'Nay.
November 5,1992 Excerpl 15
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Again; [thi.nk the Committe€' has done a superb job, I'm sorry to hear that it took
four years, [can understand .... ·hy it did ta...k:e that long., but I just hope: it doesn'! take
anotht:r four years to get it through. r t,..l·dnk it's marvl'io'J.s and it's gofng to be a
terrific tool. If we have this in hand and "..re have these ideas and t.~e energy is
there, it .,..,ill be so much m0Te helpful in the future. I think yuu've all done a
faiY'.llous job.
Ms. Wilson---It's ir,te!e5ting you brought that concept up., because 1 t was one thlng
we didn't discuss. There is quite a bit of discussion m the do<ument aOO!.1t building
mass and. strong (('mers. We have done it in sort of a timid way, SO l'm encouraged
by what you had to say, We haven't tried to breakthrough any existing regtllations
that the City now has. VVe really felt this document as a first step in urba.., pl2....'"lning
ought to be a little cautious. ""'hat was attractive to me about " .. 'hat you. were saying
about street closures is that people are very attached to their cars and it is a very
good way to L'1troduce the concept. If peaplelike it, it should grow naturally, They
might get.so that they 10ve it and want to do it for i:wo l'jg:hts a week and maybe
some day some blocks lvill be car free, It would be a gn>at way to approach it,
Mr~ Rise-It could al~ be seasonaL Fo! im;tanc£ between May and October when
people have the energy and initiative to get out. It could really · .... ark.
Aina Vieira-da~Rosa--The first fr..ing I " .. 'ant to say. 1S tbank you Shirley WHson!
You have worked and made this happen.
Ms. \o\o'ilscn-Thank you, but there have been a lot of people putting in a lot of time
on this project. It has been a very hard h"orking commit~.
Ms.. Vieira-da~Ros~You have been the driving force. The ARB has talked about
this for a long time because we have been in ... ;enting our OV.rr1 urban design plans as
we go along. That doeE.on't make sense be-cause in every single project \'ve re .... ie'w ..... e
do that. To have this guideline 1S fabulous. These are urban design opportunities
and once people get over the fear of more rulE'S in Palo . .bJto, they will look through
&Js document when they are planning to do something and they wili see that the}'
can do more, and in fact they are encoura.ged to dQ more, and then~ ""..-ill be 5Upport
for them if they want to do something that is a little different. Instead of putting in
a Spanish-style building that meets exactly the FAR I'm thrilled by this. I h"ven'!
16 November 5,1992 Excerpt
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.~~~ , v~ "'''", .
i ::rof-..~~ir;;, " .... ,;,,~..;:,·ci· . ____ '--;;n.d.;. ... _ ... '''.~ ....... ?~,~-''.· ."',ok .' ~. -
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read all th~ pages and the detail, but I've got the ess(;'nce of Wf,,1t is going on.
can't comment section by section.
A couple o! issues tha. t Mr. Lyzwa brought up make me a li ttle r.e!VOUS. The idea
that pedestrians and vehides are bad together, All cities have dJed \.."hen they
dosed of{ their major roads and they are new reo?ening them. At t.~e same time , it
gl\'es people an jdea. You have a &.ance to try things and support new ideas
that's what I like this document for.
This dOC'Ument comes at a perfect time 1..'1. todayc"s meeting because l, .. -e have been
talldng about traffi.:: con troilers. \Ve were looking at concrete walls and wondering
if there was some way you could ino.:>rporafe the contlolJers into the concrete walls.
If there's an overall plan L'1at says these concrete walls don't rt;;ally <idd a lot to the
City~ it would be 3. terrible thing for one group to say, okay how are we going to fit
frlese things into the conaete walls, and then a year iater based on the fact that
concrete walls look terrible} we have to pull them dowr.~ but we can't because they
have these controllers. So, you h2ve to have some sort of general idea so that you
don't try to erase what you've done before. I am thrilled to have this document!
I fmd some of the Jayout a little hard to read. Are )'OU goir.g to have any color in
the document?
Ms. Wilson-We are goir_g to try. We dun't have the money for it right non-j but
I'm hoping to go before Council with a proposal We know if needs a lot of graphic
layout help.
Ms. Vieira .. da-Rosa-That wiU really help a lot. Color does so much. I-thlr.k that is
very important.
~'""l.othe:r reaction I had to a word that Mr. Lyz'wa used was "themes." I think that's
a word that people associate-v.ith Disneyland. ] know what he means, though. I
don't think theword~ however, appea.red in the document. v,'her. you talk about a
"pedestrian theme,'" in that sense it's a word that is asrociated v..'ith a particular style
or color" or for instance, this is the ''Italia.n theme,'" or the 'Mexkan theme." r think
that word doesn"t help. I think words like "opportunity" and "encvllragen-.ent" are
the werds that this proposal should use. A lot of things Mr. L)zwa talked aboul are
list~d here in the-document. Anyone who is reading througll this would say,
'Wow, and then I could ... " If it comes forth as something official from the City,
November S, 1992 Excerpt 17
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L'1ey "'ill feel they are supported. Pla.:.;:.a Ramona is an example of I,',rhere the owners
were ",,'iUing to stretch and work v,'ith the City aL'1d do thll1gs that were beyond th~
nOnrL
Thomas Hise--I wouid also like to compliment the Urban Design Commi tfee
haven't been involved, and I'vt' orJy beenltearing Ettle bits of it, but [al5.0 think it's
fantastic Li-tat some architects and developer~ in the community have participated in
this program and have, in fact, already irnplemcnted a number of these ide.as, ""hile
this plan has been in progress. That says a lot about Palo Alto.
M .. Wilson-It's a good sign that the need i< there
Mr. Hdle-Yes. V'hat I 'A.'Tot'2' do\\"'Il next to tha.t on my notes was "opportunity_'"
On the one hand there are more buildings that are impacted tha..~ others in t.t.,.e Plan
for it to be implel:'\ented, I could see Tf~:::istance on the part of some of these
building O""'''llers~ but at the same time I could see deveiopers and architects in the
community who see opportunitie5 .... rith certain buildings that would say, you trJnk
you have a problem and we thir.k we wowd like to have your problem. In other
words, because fr.at's where we think future development \0\'111 be. 50 the architects
and developers will actually zero m c,n certain buildings that they want to develop,
where maybe the present owner feels it 15 a liability where there "",ill be pressure on
him anytime he does anything to his building to try and conform to this Plan. I see
lt as an opportunity. The community has a histcry of having an active development
community that actually is going out and seizing these opporr..mitl€s from other
land O\\"Ilers who feel this is all a wastf? of time. 1 think tIlat's very positi,·e.
I moved here in 1980 and at that time Palo AHo kind of rolled up t.~e sidewalks
around 6:00 in the evening. There weren't more than six businesses in the whole
dO\\71town that were open beyond nonnal office hours, basically. A big piATt of the
downton"Il was used for office space. [don;t I<now all the history behind it, but we
came up with an actual ordinance where we created pedestrian districts and said
that when uses were to convert they were mandated to go to pt::destri an--orien ted
retail businesses. At the time [Lhoughf it was going to be diffiC'.ut to implement and
have anappy conununity. I didn't fully understand the wisdom in that. In fact, I
donrt think the people who WHe in on that ever envisioned the life that Palo Alto
would come to, mostly related to that ordinance. This is a totally different
community on any e ... ~ening of the week than it ever was 12 years ago. It 'WJ," dead
18 November 5, 1992 Excerpt
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--.......
12 years ago. My argument would be that I eM see a stronger po!nt far rr.aking this
something more than optional.. [undp.r-stand that nobody wants more legislation
ann the community has resisted, but I think we can point to tl'-.e fact t.~at the
pedestrian retail dlsf:rict has changed the face of t}..is community a.nd nobody caT'\
deny that I'm still amazed by it every evening when I come to tlie dO ..... "TItown
compared to the: way it used to be. \Ve w:.ed to joke and say, '1Nhat happened to his
commu..~ty after 6:007" It just dies. There "~as 42nd Street and Good Earth was
open until about 9:00 pm and the Varsity Theater. You could name a hand-full of
businesses and a couple of restaurants dOV.'11tlJ\Vl1 and that was it. It's a totally
differen t community now.
I could very easily $€€' this as write-ups for our standards for ARB that the first
standard review ~5 whether the design is consistent and cornpahble Mth applicabJe
elements of the City's Comprehensive Plan. The Council could tr.en say, and the
Urban Design. Plan.. It would be something tha~ we (ould make ex(eption."i for. Vie
could say we understand that this particular building isn't what this O\\1I1er is trying
It> do =d it doesn't fit the Urban Design Plan, and as an ~dvisory group we could
make a iinding to support that or to go against H. But, I think it cou1d acrually
become a part of OUI legislation, and I would like to see it go that way. I would
argue fr,e retail districts a.-e a good l'xample that could happen. Ir. fact, this could
be softer than that That ",,-as actual hard legislation that I felt a t the time put an
undue burdeTl_ on property o .... "TIers, and I think there was a great deal of uproar in
the community at the time. Property owners who didn't see t~at as totally positive,
but that we were putting a lot of eggs in the basket that retail would be better for
the dovro.to'WTr. t..'!.an offl-:es and they would be stuck .... ith space that they rented out
becausE' no retail ~ ...... anted it. We found that not to be the case. I v . .'ould like to see it
become one of our standards ofreview and that's the way I would encourage the
Council to adopt it Again, that's fairly 50ft compared to legislation that actually
mandates certain kinds of physical changes to "'le Ci ty,
In complement to that I think the City might also consider a building enhanceIne-nt
or some kind of regulation, similar to our seismic upgrade. Then' are low interest
monies and other things for seismic upgrades. !v[aybe a program where when
certain iand ov.rn£'fS did something that really enhanced the urban plan, they could
have a tax brc=ak or maybe there is some matching money or some expertise
available, or some zoning ordinances that could be more flexible. To en.ltance the
NovemberS. 1992 2<cerpt 19
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~-~~----------~'-----~"":.j.-""""
PC prcw.:ess, but again using L'l-te seismic upgrade as a model. WOe did it for thL; other
thing that we thought was \'ery important; in fact, I think we ' ... ·er,e ma:ldated by law
to do something there. So, we took the burden and hardship off pro:rerty owners
by a prograrn. I think this could have a similar kind of program tha! goes along
",,1th it. I don't know if you discussed t..'l-taf in the document, but it might be another
way of havi."1g to imp1ement it.
Ms. Wilson-We talked about it, but it isn't in the document.
Mr. Hise-And as far as the concrete barriers go, if there was: a plan afoof or
somebody wanted to start one, I would be happy to partidpatE', if we wanted to get
a group of people and decide to demolish some of those vnth volunteer help. I
think you could fmd enough skilled help tha t we could act'.lally do an lntersection
e\~ery novw' and then. ] see t."",at as something that is very possible to do. Again it
could fit into the new theme that seems to be very popular no\'.~, which is that
volunteer organizations could take on some of the public projects. Som<:> ~jngs that
are very urgent could be handled in that way.
I am. more familiar with the document now after this presentation. It is an excellent
presentation. I love the graphics. Gloria Humble did a beautiful job. The art is
wonderful. All that ""'rill be well-received w:i:th everybody.
[don~t know what type of action we are required to make today, but I would vote to
take more formal a,tion at our nex t meeting.
Ms. Lyt!e-It would be nice to have a formal motion of what your conS€nsU5 is on
the document.
Chaitman Mase.r-I thought this was more or less a session to gather our thoughts.
I hope the minu tes ",,"ill be recorded in some manner~ because I think there have
been a lot ofrealJy interesting ideas that have come forth from the session.
Ms.. LytIe--We will have a transcript of the minutes, which y.'"ill be fonvarded to the
other commlssions.
Otairman Maser-It is amazing what has been done. \Vho was responsible for an
01 the diagrams?
Ms. Wilson--David Gates. "Ve had a consultant early on tills project.
20 November 5, 1992 Excerpt
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Bruce Fukl!ji--The bas£: dra~ing_; ...... ·ere done by staff
Chairmm l\1aser---!t sha."rs a tremendous amoun~ of effort and they aTe beautifully
don.e, I was interested 1."1 ]",'1r, lyzwa's comments about closing off University
AvemJe for p~rt of the day, '""hen I first came to this community 26 years ago,!
wrote a Jetter to tht: editor of the then Palo Alto Times and made that exact
suggestion -that University Avenue be closed off. 1 think r had j"l.lst come back
from visiting Europe and was totally smitten 'wlth European lifestyle and t..~e even
movement and the dellghtofhaving streetscape fr.atwas turned i.."1to a plaza. ft'"s
still a dream of mine. It may be a dream that is never realized~ btl t the thing that
l'm concerned about is in !egislating anything like this,. which would preclude the
possibility of actually doing that, if there was some proposal b.'lat came in that
hadn't ~n considered ir.. aJl of the creative tPj.n...i.dng that has gone into this Plan
that we suddenly found would make the City come alive even mo!"e. I would hate
to think we WE're closing our eyes to that possibUity by legislating what we have
before us, I think the idea of this being a guideline with some flexibility is much
more comforta.ble to me than trying to put this into a more regent fonnat. The
important thing is that the public be made avtare of this document right off the bat..
It won't be an effective document if there isn't public awareness of it If the public
was aware of its existence and would be able to study and work lvith stafi ahead of
time befon: formulating any ideas on a specific project, we would be so far ahead of
the ga.TJ\e.in that respect. I think that's why variolJs projects succeeded the way they
did because there was that awareness and interaction earfy on the project and a lot
of dedicati:.n from people like Ms. "VVi150n and others to resolve what have become
very successful projects.
In that regard~ I consider this docume..'1t a little: bit too long and too verbose. It ,,:as
an effort fOl me to get through this document. I did read the whole document, a..'1d I
kept thinking if this was about half as long and the ,"sua! parts of it, the charts and
Fhotographs were twice as big and h\,;ce as easy to read, for me it wvuld have been
a far more effective document. I would like to go through and cut out half the
verbiage in here. There is repetition, there are a lot of 'words that don't need to be in
there. '\.'Vhen I was a student in Carmel and took cre.ative ",'Tiang, my roommate
who was very good in English used to say, now go through it and Cuf out 50% of the
words and you'U have a reputable document. That's how I felt about this
document. 1t is too much fo expect the public to go Uln.JUgh all this and it is too
November 5,1992 Excerpt 21
...... " .
diwrganizE'd right now, etc to expect anybody to get into it. 1 thi..,k Y0U wou!d
have a I!'.\.lch more effective 1001 if it could be edited way do ..... n.
Some of the $pecific suggestions sE'nd out a double m~sagf>. \\'e are saying on the
one hand til.at we don't w.ant this to be a design tool; ~""e wanl it to encourage design
and we want it fo present some opportunities. Yet at the same time) we're getting
some very sped-fie recommendations in the document, which sends out a
contradictory double message. It isn't a huge crit1dsm l but the firsf 6ing I saw on
page 12 was a drawing of the inter5el.."tion of Alma sho\t\-ing suggestions for hO\·", to
improve the ''k.'1ot.'' Although it is prob3bly a great idea~ whe!'l we get dov .. 71 to that
level of detaiL I think we're trying to design a little bit more than we should be
In su..,-unary. I think this document ,"",iII be a wonderfu! tool. I would encourage
you to continue with it and work towards brevity and clarity so that it becomes a
more substantial tool for the-public at large.
Mr. Hise-This community is so lucky that "Ire don't have a surface rail connection
here like so many communities up and dol'."Il the peninsula have. liv'e have m.J.jor
thoroughfares, El Camino REa] and then rai!l all that surface. We talked about that
be3.:ng a ''knof, n and you can go ii1.to communities on the p~!ninsu1a where CalTran
goes right through their community and ha ve t.h.at sunace right in their main
dov.'1lto-wn access. Ifs such a mess. San Mateol Burlingame, San Bru!l.o. Mountain
Viev.~ is even a mess. \Ve are so lucky that we have that problem to deal ",1th rather
t..ltan what some oth~ communities have, especially \\rith El Camino Real so close
and then Alma Street. We have all t.l)at coming together and werre lucky WE' don't
have that problem.
Ms. Wil.wn,-That's inferestmg because that's recognized as a problem.
Mr. Hise--Take any of these other communities and try to get info them when they
have two lanes of tracks and then a major thoroughfare on either side or the tracks
and then one coming info their downtown area. It really scre\vs up their
do ....... Tttown.
Ms. l"liIson-In some cases they aTe undergrounding. They're ending up 't'Vith two
levels. They are having to move buildings away that are-near the railroad tracks.
22 November 5, 1992 Excerpt
-
:Ml'. Hise--I~ is a proble-m, but ~t's a problem that 15 better 10 have than \,,'h2.t some
other conun unities ha \'e.
Ms. Lyfie--A strong stai.ement needs to com\? from L1.e ARB to the Council.
I\.fr. Zimmerman--Todey you have re\';ewed and commer.ted On yournex.t
agenda you could ma.'k:e a specific !t>Conunendation.
Ms. LyUe--On~ thing I would Llke to darify. r donrt think a code amendment
would be necessary for you to apply the concepts of this document b yeur decision
m.a1d.ng. it says, "according to findings and standards contained in this chapter and
such additional standards that may be adopted and published by the City Council
from time to 'time."
Mr. Hise-That's what [meant
Ms. Lytle-You could JllSt reooll'unend that this be used as one of those standards.
Chairman Maser-\!Vhy couldn't if be the same way that we U~ !:he El Camino Real
guidelines?
Ms. Lytle--It could be. The El Camino Real guideljne5, however, are a bad
example.
Mr. Hise--Yes, and also I wouldn't put it into legislation sc that it be<~ame fixed.
The only reasvn I was suggesting that was not that it should become a fixed
document, because I think the beauty of it is tha.t it stays a flexible doctl.ment.
Jim Gilliland-That was th~ intent with the E1 Camino Real Guidelines and the
PedeStrian Guidelines.
Chairman Maser--l think all of us would embrace that mth en thusiasm.
Ms. WjJso~e of the things we became very aware of 1S SO!TIe aftitudes from
various constit'.lencies in the community. \Ve have tried very carefully to make thi3
Plan acceptable to everybody. Jim Baer sa.:d that he doesn't want another reg-Illation
in his life. Irs important that Jim Baer and people like him support this kind of
document. [think we can go easy in the beginning on tllis [hope people will look
November 5, 1992 Excerpt 23
•
at it e\'er~' few years and make Changes and ke.r::op buying into it .... "ith more and more
strength as time goes on a71d we don't alienate people early on.
Mr. Hise--I don't know the mechanics of it, bui' is this an appropriatedoc·..unent if
it's found acceptable by all to be incorporated into the Comprehensi\'e Plan? As
part of the dOVl"Itw\\:n eJemer:.t of £he Comprehensive Plan?
!\I[s.. Lytle--There is a section in tlte current work program t.ltat ~ays Vrba.I1. Design
and mere's an element in the existing Comprehensive Pian.
Mr. Hise--So you could actually go that far where it becomes incorporated into the
Comprehensive Plan.
Ms. LytIe--It could be incorporated or it could be a reference dOCl!..a"11enf.
Mr. Zimmemtan-I see it more likely as a reference document with perhaps a
summation of the principle features of the Plan in the Ccmprenensive Plan.
Ms. W1.lson--I wouldn~t WaI1_t to burden this dOL"UITlent with the type of revie· ... • that
the CompreheI1.sive Plan legally has to deaJ \\;th and the kind of pubUc exposure.
Otairman Maser-That's a very good suggestion --to ma..'L:e if a reference
document.
Mr. Hise-So part of your presentation to the Council might be some level" where
they might implement utis. I see that this n~s to be a docu.inent that isn't on the
shelf, but on fhe wall. Like these drav.";..ngs are on Ll-te wall so that the comIllunity
regularly sees them. They are either on the wall in the Pla.i1ning Department. or on
th.e ground floor SO thaf it's important enough t:laf people see it all the time.
Ms. LytIe--I 'would like to make a comment about the lack of professional editing
input in the documel'.t. ",",'e would like to have money for that; which we don't no .. ",'
have. I think Ms. Wilson intends to ask [or some professional editing. One thing
that this bo.ud needs to understand and people like myself who are spatially and
visually attuned ~eed to remember, is t.~at there is a large segment of the
community that is verbaUy oriented, They look at a diagram and don't undeIstand
it. They have to read it in order to understand it.
Chairman Maser--I think it has to bea combination.
24 November 5,1992 Excerpt
t
",'0'.
Ms. LyHe--Yes, but profE'-5sionaI editing is dearly need€'d. It is 5OP1~thing tlY:1t we
have asked for in ot.:r Comprehensive Plan as a rESult of this exercise, frankly. The
budgC't for editing was deleted from the Comprenensi ve Pl3.n.
Mr. Hist--There • ... I"ill be z: number of people who won't need to read this in order to
buy into it Once they see the prc.-sentation, conceptu311y that wO!.l!d be enough for a
lot 01 people.
Mr. Fukuji-It tc>ok such a long time to verbalize a lot of jdeas. We got all that
do'wn. For staff to get it to dt1s level is a grea i: achievement. For everyone. That is
what came out and now it's ready for editing. YV~ krlOW L'-1ere , ... ;rere some se-ctions
that were rather word)' and it talks about things that everybody already knows
about. The redundancy needs to be thinned out 'without losing the content.
Mr. Zimmennan--l have a question abo'iJt pro...'"'l!dure. These comments .... ill be
recorded today and then the item ..... i11 be on the agenda for nvo weeks, so no motion
is necessarj today.
Mr. Gilliland-That is correct.
Chairman Maser-I would like to request that each of the Board members who
ceme to the next meeting bring a list of so:ne oE the thing.> tlu!y would like brought
up before the City Coundl.
Ms. Lytle--J would advise:::..iso that y,-"u list your most important points. It's hard
when the Cvunci1 gets inundated. Ther~ ~,vii] be comments from several boards and
commissions, such as outside groups, property ow;~ers, etc. The more concise and
t.lte more you can get your priorities in a formal state'nent, the more it will have
an impact.
Mr. Zimmennan-I would also like to poiIlt out that in tl?rms of outreach, over 700
individuals, businesses, and property ov.'ners have alread y been notified in our
outreach efforts for our downto\A.'n presentation. I wouldn't say that attendance has
been outstanding,. but it has been significant in terms of who has attended, so the
word is getting out t. ..... ere.
November 5, 1992 Exce rpt 25
••
" ---_._ .. ----'
December 3, 1992
Architectural Review Board
E~cerpl
NEWIOLD BUSINESS
Agenda Item No.2
Downtown Urba..'1 Design Flan, R(\'iew and recomn.;2-ndatlon
to Ci ty Council,
Chainnan Maser-I .... _'Tote some recommendations, based on some of the comments
I made at the previous meeting, I started " ... -lth $Orne general comme!1ts, ....... ,hic.'1 were
in particular dir~ted to Shirley \-\·ilson:
It is exciting to see in print Ole culm fnaHo n cf y~1'S {lfthaughtful l1fil
lIl/tnted input from the dedicated group that IuJve been volIlnleering thei'
efforts to this <nJ1, This should be an invaluable tool and ,,,,,ouree for the
community. It unl1 also b! of great benefit to those of kS on various boards
Ilnil commissions inwlred in the physical development of the down lo-um area.
Congratulatwns ott Q tremetrdous job!
If's ",,~onderful to see this document. Although most of my comments tend to be
criticisms, they aTe meanf to be in the spirit of good criticisms. Thesi?' are
:eiterations of things I said at the last meeting .... ,hen we discussed this item.
1. l1ris document would be mare ef/ectir..le if it could be slwrtened cmlsidernbly, This
may Of cur through some exi"ent through the editing proce::-s. Additfor'.J2l1y you may
want to !.OS( an 1.."'n..itJine fOrmtlt with. morl;' headlines an.d less verbi'age when
apJtropriD.ft. Petp!e are busy and inundared wi!h nports, etC-I and bret1ity can ",.au
{J stronger, more QCci'SSr11/e reference.
December 3.1992 Excerpt
-.-~ .. --.-,"------,-
,
t • t"
".:!,
ii
i ,-c
2"
3"
There is a concern ala! some of the speD/fie staterncn/s and suggestions ga bcyolrd
guiddirr.e status. The pla'1 ShCll.i.ld :iller,,-' for end cncmaugf? c07"'1patib,'e' creative
solutions that 111AY not confL~'m ta some of Hlt' 5ugg(sted desisn iack.." as prcsfnte.d.
The dia.grams are w(}tlder{u ~ edJtions to the If.'xt far thost? of :is who are 'cisu~!iy
orien.ted. Sorne of t,1em a.re reduced to a poin~ wht'l'e Ihc let!er:~g in the notes
br?l..-omes almosf efigib!e. FJ<'Jlse ('!'Jake s,lr!;' they ai'/? n'l1d(l~lle eme!. any 1m nt.'~"e:;Stlfy
not:Jtions are omitted.
Then I listed seven very specific comments, ",:hie.h I won:'t read. I refer to pages
within the dOC'..unent and they have to do v.'i.th specific issues. Ireduced my
comments to those that J thought were the most important, since we v.in all be
commenting on the document to:-Jght.
Nanq Lytie--I would !ike a.::tion from the Board as a whole as to whether or not
you endorse this plan in general, given t.1.ese provisos. Staff would like to pass on
to the Planrdng ComII'lsslon and City Council ",hat the Board consensus is on
the Plan_
.~onON: Anio Vieua-da-Rosa---I think Chairman Maser's first comment v.~ould
make a wonderful motion. [think the Board shou:d really strongly
support this, and strongly support any money L.~at is necessary for
adcUtional editing becaus.e .... 'e want this document to be used a.."'1d not
be so Ci.!ffi"bersome that it can't be used. Any additional money t.hat's
necessary to make the diagrams in co!or \I."ourd be he!pfuL becaus.e in
black and ..... ·hi te they are too la bor-intensiv~ to work. I ~rsonaHy
would support a change in the name of the document to scm .. ·thjng
iike "Urban Design Opportunities,'" because the whole point of this
should be enthusiasm on everyone's part that there i.s someHling extra
frat they can do, no~ a plan or something 0.af is imposed on them.
That's why I think it's importanf that the name be <:hanged to
something that is more enthusiastic So, i.n addition to what has been
said r those are the things that I feel would be lmportan~ to be included
in the motion and could be added to the paragraphs \'\.Titten by
Chainnan Masf!r.
2 December 3, 1992 Excerpt
--
Chairman Maser-P..:rhaps YOil (ould wr:te that infDrraation (In this sheet and ;\e
could give it to staff.
M:S.. Vieiza-d3-Rosa----~faybe the first line of your corr.liwnts should read: "The
Architectural Review Board strongly supports adoptio:"\ of this document."
Chairma."T\ Maser-] tN!\k that stateme~t should De at the end. It ".,.ould make even
more of a statement.
AI,,:fE~'f)MENT: Ms. Vjeira-d.a~Rosa-·I would add the last senten,,:-e to read: The
.4RB strungly supports this document and far p..ddit I mUll funds for
editing, professionar formntting and color en.Jrancemef;t, to make this
document eJlsy tn use and an e.-rdting fool.
SECOl\'f): Th"mas Hise.
It-fOTION CARRIED: The motion was carrkcd unanimously .. with Michael Lyzwa
absent
Shirley \Vilson--Thank you 50 much for making this work after all this time.
Olainnan Maser-Vvhen did you start working on it?
Ms. Wilson--ln 1989.
:Ms. Lytle--Jack Sutorius was mayor. It was five years ago when it " .. -as 2.uthoriz.ed
and the worked progressed from t.1tere.
Ms. WilS<ln---Or'lce again~ thank you for your support. ] hepe it is useful to you.
Ms.. Lytle--I would also like a representative from the ARB to attend L'-le Pla.nning
Commission meeting on this item next week It is a special meeting. 1t starts at
6:00 pm \','lth a presentation from the Board in this room. Then questions can be
asked and they ""rill adjourn to the Chambers at 7;()O pm for a pubtic hearing on the
Hem and thert they ,vlll take their action on the item HopefuHy this will ali occur
before 7:30 pm when their regular meeting starts.
Ms. Vj~ira-dil-Ro5.a--I wm attend the meeting on Dec€:i11bf>..r 9 .. 1992.
December 3, 1992 Excerpt 3