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July 30. 19~2
THE H01<lORABLE Cl TY CO tJNC I L
Palo Alto, C~li~ornia
Attention: Policy a:nd services Committee
THE SUBJECT OF
TH1S::lEPCST
!SA
COUNCIL PR.C,;,!!7¥
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council Priority: people in C~isis -status Report
Members of the Council:
This is an informational item to the Policy and Services committee
and ~o Council action is requ~sted. The purpose o~ this report is
to provide an update reqarcHl'.g the activities -which the Human
Services Division and Humar. Reh.tions commission (HRC) are
undertaking in response to the City council priority, "Peop1e in
Crisi.su~
When the City Council developed the 1992 priorities, staff was
asked to continue the progress made uflde= the l' 9 1 upeople iII
Crisis" prioritY4 .Fer review purposes, pl~ase see CMR:19S:92 vitb
its attached reports.
Four qcals ~ere establishea under the 1991 Council priority, and a
segment of the 1992 charge involved a request to complete those
proje~ts begun in response to the initial priority.
Those four goals ano their results are as follows:
1) Establish semi-annual human service agency network meetings
tor purposes ~f resource sharing, information dissemination,
and technical assistance provision.
Meetings were held Jar."u.ary 17 and June 10, 1992.
2) Develop a public informatioc campaign to heiqhtell awareness of
resources and services available to people in crisis.
~ subcommittee ~as formed and much progress bas been made.
Periodic articles will continue to ~ppear in the San Jose Mercury
News, highlighting variou~ city-contractEd agencies and their
services.
CMR:360;92
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A biweekly eable TV' shu\{, I'Peninsula Currents." is currently beinq
co-hO$ted by staff and an HrtC Commissioner. Topics aired to date
include ~ate rane, homeless and merchant concerns, child abuse, and
domestic violence.
Public service Announcements {FSA'S) have been produced in coopar
atioll with the city's local cabie eha:nnel, and a1l nonprofit
agencies were invited to attend a free PSA Production Day.
The public.:1tion lI'rolunteer Pages!! ~as priilte~ ana distributed last
fall to all the agencies listed, an~ it was made available to the
public at City libraries and oth$r City f~eilities4 This publica
tion, which lists ~ver 150 agencies vho use and need volunteers, is
slated for a second printing this fall. The San Jose Mercury News
has aqreed to print tae booklet and provide the paper stock:. Staff
will add a community Calendar of nonpr'::Ofit special event-Sa
3j R¥plore the provision or drop-ill cbild care sl.ots for bomeless
children.
Sta.ff did Dot recei\~e an application from an outside aqency to
apply for federal conmunity Development Block Grant {CDBG) fundinq
to provide these drop-in slots. The Human services Division
subsequently applied. for and received $10,{l00 to pilot such a
program. Requests for proposal (RFP'S) have been sent out to cbild
care agencies in the area, and staff expects a program to begin in
September. The $10,000 viII be used for subsidy only, as City
stafe and the Urban Ministry are providing the administration an4
oversigbt on an i~-kind basis. If this program proves successful,
staff will attempt to find a child care provi~er to apply directly
for fundinq in future years to provide this service.
4) Reviev the effe..: .... iveness of the Penin9ula Area. Information and
ReLerral Agency (PAAIRS).
This pl'oject has reached closure. (CMR:53l!~1 and CMR:l'3;92J
~~_:rrat;ive
Beyond the completion of program~ ~equn in 1991 in response to the
Coull,:il priority, IIPeople in crisiS", o"t.her issues to be a~Qressed
includ:ed, uYouth and Families at Risk", and "Needs of the Home
less". The City council approved funding of the following 1992-93
human service contracts, which continue to respond to the priority
and which address these newly defined issues.
Palo Alto Ado~escent Services corporation
Peninsula Area Inrormation aDd Referral Agency
Palo Alto enified School District
Americab Red Cross
CMR:3CiO:92
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Page Three
Mi4-PeDiDsula support Net~cr~ tor Battere~ Women
Kid-~eninsu~a YWCA
Urban Ninistry of Palo Alto
Social Advocates fa~ Youth (Casa say)
C~ntracts also ~ere approved witn the followihg agehcies for three
new programs which address the priority:
Mayfield COmlDl.l.D.ity clinic: $2,000 in city f'J.nds for ba.sic healtb
eare for the homeless and near-homeless population,
Kiramonte XentaI Healtb services: $6,25D in city fun~s for a man
dated counseling program. at local shelters and provision of a
Thursday evening mAal program for the homeless, and
Palo Alto Adolescent services corporation: $10,000 in CDBG funding
for A new yOllth s1.lbsta.nce abuse prevention counseling program.
Many new projects have corfUllenced as a result of the buman
netvork meetings and through HRC initiativE. The January
explored the unruet needs of tbe ~ocal nonprofit agencies.
progr~5s in these identified ar~as is highlighted belov~
1) city credit union membership for contracted nonprofit
agencies.
service
meeting
CUrrent
~gencies ~ho have human service or CPBG public servi~e contracts
are nov eligible fer PACE Credit Union membership.
2) Use of city printing and mai~ing services by nonprofit
agencies.
The city' 5 print and mail services are no ....
agencies -wno may .... ish to t ... A.~ advantage of the::c~
be charged incurred cost~ only.
being offered to
The ~ganeie5 will
3) PUrchasing agreements betveen the city's vendors and tbe non
profit contract~d agencies have been initiated.
The Purcbas].ng Department has requested the
offer the same discounted rates to the
agencies that they otter to the City.
City's 800 vendors to
nonprofit contracte~
4J The city's training program and facility ~ill be made avail
able to nonp4Qfit agencies at a reduce~ rate.
1r.gencies will be able to join ongoing City em.ployee traininq
classes at no cost, it space is available after enrollment of City
employees. ~dditio~ally, tbey yill be able to use the city's
CMR:360:9:2
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Page Four
Training Center space for their o~n training needs at a reduced
rate. City staff bas offered assistance ~ith planning an~
developing olasses of specific i~terest to th~ agencies.
5J A consultant list has beell devel-oped and shared amonq the
nonprofit aqencies.
This list highlights the expertise and resources found within the
q~neral group. There have peen numerous linkages performed within
the group based on this list.
6l A bene1'i t survey viII provide infc-rmation reqarclinq tbe
various benefit packages utilized by the nonprofits.
The survey instrument is curre:ltly being develope-d.
These accomplishments resulted from a.n interdepartmental effort
which included the Finance Department l Human Resources and toe PACE
Credit Union, in addition to community Ser-\·ices.
New Project: "ADotber way" Campaign
The Ruman Relations Commission has developed--in concert with the
Downtown Marketing Group, Palo Alto Chamber of Commerce and City
staff--.11 new campaign starting October 3, l!i92 called, UAnotber
Wayu. This effcrt, to reduce aggressive panhandling in the
downtown ar~a, will offer the consumer a way to a~sist the homeless
other than giving money to panhandlers.
collection cans will be available at partioipating stores identi
fied by posters placed in the winGows. Shoppers may contribute to
.II merchant fund to be distributed among designated agenoies which
provide the homeless with food, shelter, basic health care, and
mental health and substance abuse counseling.
Shoppers w~ll be offered ~allet-size cards that they can give to
panbandlers, which list available services; donors will receive
lapel stickers they can wear to let panhandlers know that they have
contributed to the fund.
In addition to the dowDto~n merchants, representatives from
California ~venue# Town and country Shopping center and MidtowD
have also expt'essed interest in the projecL 'I'he City Manager has
maQe available $2500 in seed mcney to start the campaigr..
this proposed program has three positive ramifications:
a) Downto~n merchant support in providinq 3 solution to a vexing
problem, b) creation of an alternative method to help the disen
franchised population, and c) an activity which sbould le~d to a
decrease in the harassment which city residents have experienced.
CMR:360:92
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Oeve~op~ent o~ new six-montb work plan
T~O new subco~ittees have been termed as a result of the latest
Human Service r,etlo.rork meeting held June 10, 1~92:
One subcommittee, liThe Appropriate Service Levels C~mmitteeH,
consist~ of six executive ~irectors of City-contracted agencies and
City staff. Their charge is to examine ways to implement the human
servi ces-related sU']gestions generated from the lIi\ppl.opriate Levals
of Service f ' public hearings held 13st fall.
The second committee~ so far nameless, 'Was established to investi
gate the possibility that Palo Alto-area nonprofits might join the
Silicon valley Ball fundraiser as potential funded sponsors. In
the event that this oppcrtunity is rejected by the Ball organizers,
this subcommittee viII explore alternative fundraising endeavors.
six exec\.Itive di rectors 0 f Ci ty-contra.cted agencies have vol un
teered tor this subcommittee, co-chaired by Linea Ridder, Peninsula.
Marketing Manager for the San Jose Mercury News# an~ a City staff
person.
positive results for many of these goals and aetivities described
above will occur by the end of this calendar year. The qroun~work
acccmpli5he~ by the develop~ent cf this pricrity should continue to
reap henefits for uPeople it:. crisis!1 far beyond the tirr,e frame of
this priority campaiqn.
Respectfully subrnitte~,
David Martin
Administrator
~.
of Human Services --
Pa!;ll Thiltgen -~
Dir~ctor of commjl~i ty Services
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/~-r./---""'T"""""" / June"'Flemi ng
Assistant City Man~~~r
~~elated CMRs: 198:92, 134:92, 531:91, ~30:91. 281.91
cc: Human Relations Corr~ission
CHR: 360:92
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