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May 31 ... 19'9C
THE HONORABLE CITY COUNCIL
Palo Alto. California
SA!.ES TAX PE'B.FOE.MANCE: THIRD OOARTER 1989
Members of the Council:
This is an informational repo.ft and no Council action is necessary.
Attached is the :K3nagement summary ot sales tax performance for the
City of Falo Alto for the third quarter of 1989 .. prepared by
JIIunicipal Resource Consultants (MRC). Tvo additional charts are
inc-laded from J!RC's complete re,tXlrt.. The first sho .... s sales tax
produced ~y business code for the year ending the third quarter of
1989. The second shows the total City sales tax produced by
~ rer,dunark. year. A benet.mark year includes the quarter in ,.,-hich t.he
year ends, plus the previous three ~arter$~
Also attached is an article from the ~ri J~~ Mercury News of M~y
15-~ 1990 about Varian Associates~ Inc. rs intentions to cut its
W'orkforc.e by ;:0 percent and discontinue operations or sell several
divisions .. including unit.s based in Palo Alto. Varian ..... ·as tbe
shet.h largest sales tax producer in the bencr..mark year ending tf1,e
thi~d qu~~ter 1989.
Rc-spectful1y
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submitted ..
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EMILY' HARRISON
Dire~tor of F~ar~e
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iliILL[M ZANER -
City Manager
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Third Quarter '89 Sales Tax Receipts from
the Fourth Quarter '89 Collection Period
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Management Summary
Sales Tax PerfonnaJl<'e
1ne gains this period are due mainly 10 increa5€d sales in the elfftronic equipment,
Iighf induslIy. and new car sales business segments, Significant declines occurred
this period in the restaurant~ health services~ and tran....c;.poclation equipment seg
ments.
Hought{)n Mifflin Company m<>ved up one position this period among the lop
ten 5.1.1(>5 tax producers to become the second larg.est sales tax F£ooucE"_r for the Gty
CHV OF PAlO AlTO
KEY 8USJNESS SEGMENT PERfDR"rv'iAJ\iCE
BENCHMARK VEAR ENDING-QUA1HER
of Palo Alto. UewleU Padard drOf'!""'d two positions to become the Iowfu largest
salt.'s tax: pmducer. Lutz Ford moved up one J'OSition this p:.':ri.od to become the fifth
JargeJ sales tax pcOOucer. Varian Associak.-s moved up lv,.·o po"'it_i.ons to hecorn~ the
sixLJ'"1 !arg~ .'iales taX pcoducer. Em}lOOUm Deparlmeru Store droppt:'d two positions
this period to become the .seventh largest sales tax prc:-.ducer
!>rooart C<>mpany became the largest stationery (boo>. stOt'" this period, dL<>p!ac
ing Books Inc. H€I'ige.a~old MOloc Company displaced Dennis jonf"s Enterprises Auto
Wc'>t !O become the largest used car deal€, this period,
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Sales Tax Composition
The three:key economic areas \-;la) to the Oty 01 Palo Alto's sales tax revenue are
Ll-w Consumer Retail {milioc segment. deparlmi'nl ston .. >5}.. B-usiness to Bustness
(major segment. electronk equiprnenl~ and Transponation (maj0< segment. new car
sales) calegories; the<e three ecoc.ornlc categories produced 84 6% of the City". sales
fax ~\ .. enue. The three fargest business segments in the Gty are department stores.
eJectronk equiprcenf. and restaurants; lOgether t.'1ey genera!ed 39.8% of the Gty's
:sales tax revenue.
CITY OF PALO ALTO
SALES TAX COMPQSjTION BY BUSINESS SEGMENT (%/${oooD
E1ECTRCHC fIJI' ~".:'".' _______ ,
The Top Twenfy producers, who <onmooted an aggrogat. of 42.1% of the City',
sales tax revenue this quarter, are as foDows:
1. 51anford Shopping Center
De",,'iment St.,..es
2. Houghton MIfflin Company
3. He",1ett·Pa.:kard Company
I l.utzFocd
5-_ Varian AEsoci:,res
6. Xerox Cocporation
7. Toyola of Palo Alto
8. Reggie Jackson N'lSsan/VoIkswagen
9. Co......~terware
10 .. Flt.->ef: Systt:ms
11. Syva Company
12 Stanfocd Hond.
13. Cart<>en !.fQtOt:: Cars
14... Bedanan Instruments
15. National SeTl'konductOl' Cocp.
16. Nexl tnc.
17_ Synfex Lab~"Xatcries
18. CarJ.en Sub,ru
19. lCeeble &< SohlXhat Photogra/*ly
20. Stanford BMW
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Fourth Quarter 1989 Fore<: ast
Nthough only partial results for the fourth quarter of 1989 are in due 10 Iale paying
f.LfnlS"corlections by tJu.> State Soard 01 Equalizatiot1 are dcn .. "n by 5%, as com:pared
to k>urIh '!Uilrter collection results loe 1988. The d<'crease this quarter is due mainly
\0 declines. in the new car sale-s and department st~ ~ine~s segments. SigniflC.ani.
gains were derived from the light indU5lry and electronic eqUipment segmenls.
Geo-Area ..
The Downtowu geo-area had an overall increase this per)oJ of 2 %~ due Inainly 10
gaitts in the furniture/appliance, spt..>ciaIty store, food market, ek.">(.troruc equipment.
and heavy indU5lry business segments. A signifIcant decline occurred in the light
industry business segment The three }::ey business segments in the geo-area are
restaurants, specialty stores" and business se~ together they generated 46.6$
d the Do"''Ilfown geo-area" s sales tax revenue.
~ StQnJo:rd Shopping Cenfer gea-area had an overall Incre.15e this period of2.5% ..
d Ut." rna mJy fo gains in the a ppard store, departmenf store, and .specialty s~ore
busi:ne5S seglTle>ts. A sIgnIHcanl decline OI.."'CUITed in. the I(>SEa.urant busine...~s seg
mt.~[1t. The three key bus:ness spgments in the .seo-area are JepzrtmeJ."1t sfOles~
apparel :s.~ores. and. sp«iaIty stores; to-
gether they generated 89% of the Stan
k>rd ShoppL.g Center geo-area"s sales ta,x
Tht:-Cllllfo1lil1·a Avenue Shopptng CCJt
ra geo ... ~a had an overa11 mcrease this
period of 2%, due mainly \0 gains in the
specialty store and electronic equ ipment
business segme.."lfs. The three key busi·
ness segrnen~ in t.."te geo-area are office
equipment, specialty stores, and restau
rant5; togetner they generated tl.5'% c:l
the Califontia. A ,renue Shopping Center
geo-.:rrea" s salt=S tax revenue.
aTY OF PALO ALTO
GEO-AREA PERfORMANCE
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The Stanford Research Park geo-area l1aJ an oveIalI increase this period 01"158%,
due ffi.lWy to gains in the offlce equiprrlcnt. et.ectronlc equipment. chemical pro
du ... -ts. and light industry busi.nl-5s SE'gments. The three key business segments in L"'-e
geo-.uea: are electronic equipment, Eght indust.7~ and rncmkal pmJu(:"ts; together
they gencrafed 76.6 % of the StanfwJ Resean .. "b Park gC'O-J.I~~"s saTes tax revenue.
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Sales Ta" Produced by Business Code
This cn".-t rdil!~s th~ sales tax prooxt:'d frorr. the t:lXN s.ignlficant typ' ... "S ()f
bus.int.."'Sses~ represented by the CAA>S used by the 5LJfe Boord d Equalization (llstt:.'d
below}. ror the current bew.hm:uk year:
The lop three sales tax production erAes are footnoted ~ the botfom of 1M dlart.
The rest of the .charl shows the business cooes th~r generated the iargc:st amount of
sales tax 10 the City; t.~ codes riot on the chart have smaO-er sales fax generation
than those shown
Space does no( aIlow U5 to s.how aD of t11e codes in the di.art, but you'll find the
sour.ce data for a n a: t11em under tlle" Business Code Report" tab in thi3 report.. which
5.110 ... ·5 the individual firms a ssigned to the V<l rious bUSlne..C;S codes.
State Board of Equalization Bus.iness Code Description
I. Wome~ .i Apparel
2 Ml:!n"; j 'Ward , Family Apparel
.4: Shoe ~tores
5. Variety Stores
7. ~parL.nenl Stores
9. CenerJ:1 Uercr~n,Jise
10' ... Magazme Stands
11. Art! Gift/NovelLies
} 2. 5po£fin{; Goods
1:k florisIs
] 4. Camera Slores
15. ).fusk StOf"es
16. Stationery I Boots
17. ~elry Stores
lB. Office Equipm€:nr
19. Specially St",es
20.. Grocery; no 5quOf
:2 L Specialty Foods
22 Liquor Stores
24... Fast Food Restaurants
2.5. Conf~ctionny Stores
2". Ggac Stores
21. DP..lg Stores
28. Non-store letaIlers
29. Poi:rt--t1:me Busme!:s
30. Fllrrurure Stores
31. Apptance Stores
32. 5econd-ha Id Stores
33. CrvcF'.ryw/Beer. \~T'"J.ne
34. Superrnar1.tts
35. R.t.·-~tailT.m: w/Beel;
llTme
36. Restaurant"" / lJqunr
·,W Constr..lct1on, Farm
Equip
41. Nurseries
~6. Fuel Yard/ke Mach
50. BU11Jing Material Stores
51. Hard ........ re Stores
52. Plumbin g/ Elecbic
53. Faint;' G!ass/WaDpa-per
56, \';mding Machines
60. Ne-;..' Car Deilers
61. . .=..uto Supply Store:i
62. Casoti no;! OutJds
6:1. Trailer and Supply
6-t Used Car Sales
66. BoaUMotorcjcles
67. Aircraft and Supply
7D. Hotels .,.../0 U'1UO[
71 .• -'\uta Repair Shops
72. R .;ntaIs and Repair
73. Portrait Studio.
75. HGtelFood/Bar
76. Cltlb Food/Bar
;7_ Shoe: Repair
'S. l.·!ortuaries
']<;. Pc-rsonal Services
82 BuildIng Material \Vh.:.-le
£3. Of Eke Machines
S-. ] kalth SerV..a:s
85. Le.:b"ing Companies .
86. £lectIonk Ef}llipmeru
67_ ~\'enunenli ReIig1011~
83. ?llctiOrh.--erS
89. El:;siness Services
90. Food Processing
91, 1-.1fg Mafe:riaI/lextUes
92. Chemkals
93, Photo Processing
94. \',hlcl. MfgfM"",iili
95. Transport.a60n EqUip
%. Oil'/ Cas Eq:JJ pmenl
98. J-ka,ry lnd Products
99. Lij;n! Ind Products
(!'.fissu,g c:.....des n0t tl5e'd
by the State Board of
Equalization;
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CITY OF PALO ALTO ":" CHART 2
SALES TAX PRODUCED BY BUSINESS CODE
BENCHMARK YEAR ENDING-QUARTER 3, 1989
SAI.ES TAX $(000)
2600 """'-, ---------------~--
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II
2000 1i
I IIIiIlII SAI.EO TAX L"~ _____ ., __ ,
'600
,QOO
600
2 ~ 7 '2 10 '7 '8 19 .. ao 3' 36 36 60 62 7, 13 83 e6 86 e. 92 93 99
25 LARGEST BUSINESS CODES
#1-COOE 7, oePARTMEN'l' STORES
#2-CODE Be, ELECTRONIC EQUIPMENT
#3-COOE 50, New CAR SAL.ES
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Sales Tax Progress by Benchmark Year, Total City
This chan shows the lotal sales tax produced by firms in the Gty each benchmark
)0 ear; it is useful. in ck1:errnining the overall grov.'th or decTine trends for the City"s
5.:Iles tax revenue..
.using the benchmark year eIiminatt:'s quarterly flu(iuatJ.ons (as seen 00 charts 6
and 7) and fIlOf"C! deady defines the actual sales tax revfnu.e trend.
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CITY OF PALO ALTO -CHART 9
SALES TAX PRODUCED BY BENCHMARK YEAR
TOTAL CITY
SAl.ES TAX $(000)
/l
14000 I I
12000 -, I
10000 J,-'
8000'~
6000 +
4000 -r
",.-~
2000 _I~ I -TOTA~ CITY
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2087308740871088208830884088108920893089
BENCHMARK YEAR ENDING-QUARTER
!! II
II
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I I NOT ADJUSTED fO~ INfl.ATI(IN Ii
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.~(ltl JfI.ll.ft l\-tl'l'ICUrJ' Nu1\',~. 1'U(I,'id,1Y morn/fiR. Nln.I' 15, /IJI}{)
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Varian to cut staff by 20%
Several units
go on block
n", Tom Schmit"
"'n~I"Y N,w. KIRlf Wrl'.'
fl'ulfllling IIJI vow to PlIII" I'l'u(itlt nV!'r
j!rnwlh, Varilln ~iRt('ft hI('. "/lid Mon.
IIRY It will R1Hllh 11M wnrkfon';l hy 10 1"11'
('(IIlIt ant.! l,loee Revel'ai divlR\OIlM I'll fur
'Iole,
Vltl'illll tK'gan hnndjn~ onl rink lllir" lit
ill! I'ltln All .. hClAliqlJM1l'1"II M1I1II11I)' !llQI"th
111(1;, fI prrK'11M lim coloctrllll\f'H !'(IRlpnny
('I~IW'tII will etll.l in beptl'lmbcl' With tum
1'II'fl,,11' iK'ing ,ljltn1l1U!ild. Ahl.1l11 hulf tho
11,'1111 \·lIllllnYll(l'l. -mnRUy jl('Counlnn!H,
t'll!rkft nlld ,llh1tJlll-i[l\lt'\ JI1Rnngo:>nI _ WIII'k.
In tho Hay i\rl!n,
In addition, Vllrjntl "alii It would IICII or
(ti!lcontinuc "II(IIIAtiolll umpluyln~ 1,6110
WfIt'K(ln., "I'hl' bUllin(WI(ls _ whinh indud(l
unitA 1JIIII(ld in Pnio AlII) aud Santa Clnrll
-Ktlnm'alP $200 rnillilln 1(1 salC":l!l llQl'h
yen ... or roughl)' onl!-flflh of VBrifln', PllnUt
01 r(lv(!nu~,
\lorlnn [mill It will tll~t' II thlrrJoqullrtnl'
wrill'-uff of $74 milliolltlll'll\'lW the CMl oC
th~ l'tumg(lA ilnd l'xJX'('1Ji 10 roport II hQcJj
ftor tilt' flW'II1 v('nl' cmlin~ Sarl, ;W,
·rhr.-jl,h ('ulbfll"kB {'1H111IJ rtl1KllitCj no ('nrlj.
{lr ,II'nllll hy ('umpnny IIJ)(liulflman (1(lry
NmlpRon !llItt Vprlno JlIOIIIIl'd tOJ .Ilrlnl\ Il"
:!c i'u('~rlny. Mny j~, ~f)t10 • !lnn J[)~(' M{'rrury Nl"w~ ••• It
wOi'kron't' jUl pllrt of /I r'URlntl'tllr'iI1g Tllnn
tlc)(un Inlll w(ll'k,
VnI'hm aon(Jun(~d 11 !iwC't!lllng OVl.'!rh11U 1,
of I.,. top manage/mUlt, "parkin;: 1";":'~I"
arnong t"'rflplnyooM thnt loy(,rtlt W('rn Immi.
IIPnt, Wht'li a"kt1l:j Ilhoul thll po!IIIlhHHy of
Job t'1I1.., I-ilm[lROn 101;1 the Mel'l'lIry Nt'WI'I
un "'rillAy IhEl ('hBnr,t'R tlld Mt i""hula
InyoHl. amI "lIun ... ,dlouhJ 1M l'f!luJ Ill,"
"You ... "ked me nhoullayolfa," ~Imfllloll
Hllirt on MOllllay, IIIUll'lIy Ilrt{lf' hi;) pl'omn,
ti.'m to vi.,f' prl'-'ildcnt 'l( mnrk{llm~ (lit I'IIrt
of lht) ml:lnQ~.(tmt'nt _hIIHlI!, "/\ lllynrr 1m.
1)lIf'lIl'"l(lpll" lIli~ht Uf't thnl!' jnh!4 h/lt!k, 1'hlli
ill thl" alilililwliflil {If noo juhn"
'rhl1l'11UlIIl'IlH <In!! aflKl,lllilllt'fi orl' IllIrl IIf
SI'I' \!A1UI\N, Pllf)f' :!C'
'A layoff implies
people might get their
job$ back. This is tl;~)
elimination of 600 ~.
jobs. ~
._-(,lirl' SIn1/Hil/l,
\'i(~(1 fJrtJ~i"~/lt of rll{Jr/(,.fill,'.'
V.:lri.u!
Varian to cut ,¥orkforce, sell divisions )
\'AflMN,lrotH Pn(J1' Ie
/I IIlan by J, TI1a(''f O'Houl'ke, Val'l
IU'I'" ~!y InlltAli8d c>halrman and
uhle( eJA!o[tUUVB, to lead the oompa._
ny flUt ()f thlt ~.at8 doldl'UlT\A,
/\ pionl't'!r in d~Vl'llnplng J'"I1iC!l'o,
wav{I tll\xw tor radar nnd radio
ttt'oodcaating, Varian has .",fffted
Ifl' r~(Ient ~ftafl lrom lat'· . JII\""
proftUi and 8 low .took, p( "
AnAly!l1Jll and invClttnn hev~ {'\,It*
i,,'j'_tlrj Vurlall lor fllU'1Iuinij tfK!hnnl·
\1~itH~ Ihllt proml""tI f'lH'lltnf,
In'(,IIk\h~nu~hff hilt liltl~ mt1n .. y, H
.........--.!'""~--.... ,"~-'----,---, .. -,. ,,~;--...-,,-
prn{'c,,'" Ihllt dllul(ld I'ro(jlll lind
blul'Md tho C'OInpl'lnV'R h)(lll",
Monday, O'Rourke I18ld Val'lan
Would Mlurn to Ita ('OM bUAlneRII8IIl
.;er:!tron dBVI~8II, analytical [l\Itru.
rtw"tJI, ~mlt'ond\lf"to. manufaP.tu,,",
in" l'fIu1pmftnl and modicai t,herll.
11)' rrtachlnary. Un Ita aod pl'odul't
linn oot I'tIlatoo IOJ thOM a~' will
btl ",Id nff or ~rapJWd,
"A number or tho actlvltlua W(I
plan to ""It IIhOllld pT'\'~('nl inlet'·
"lIllIlg nppMWl'tilU'1; 1('11' olhl'r.~."
O'Hourkl' ".lld III II Ilrl'l'lIrl'<lldlltf'
mtlnt, "nut in mu' lIiluu(illn, Iht'y
prO\led \OJ 1)\, ~ lli"'''l'''lnn lIlIIl Wfl~
fliI Inng:l'~ II(ll'~ptj/.hlft ()t' ."ot'd
"hIe,"
Amoft~ the /111M'" Up fo\, -alt! liN
ConUnenwl t.;ieclronlm of Dallu
lII\d TVT (,trl. I'll CII",ht1dge, li:I\g.
land, both n' whh:h make hiMh.
powcr"d radio nnd televialon
I!'fmsmltlen;, And VDI'lan !Wid it
would IIOl! nl' d~onUn\le I~ Palo
Allo and San/;:! Clan "nita devotod
1u lI(>mil'Omhu'IAII'Ii and nigh,-"vhuon
f~nllr.I(1I:I fIJt' till! nHhlllry.
:1l'I'Ur'jllp,-, {mll1vllt!'l:, who hnvr>
beon l')t:rl't't!"~~ tho comJmny to
lI(>ftle IJH('~ fIll' fl:tlnll~ timu, IIHjji
MonIIRY'. l'hptJgL'" ahllultJ hl.lll In
Mvil8litil Varian. Mil'h.ol Lnllor,
an analyat with Kldd@I", I~OBbody in
Now York, .. timaled that tho _1ft
of the tarplftt rJl\lII'I~ oould net
Vtlrjan 811 nlllt'h na ,70 mllli(ln.
/l.nd he Raid the Job ('utbacks !lln,,1l
wnuld sove Un~ col'llj'l.I\Y $\8 mil·
lion to 120 rntllhln R Yf"ar,
"Tt,u'y (O'Rourko) Ie hPglnntnp,
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