HomeMy WebLinkAboutStaff Report 2512-5679CITY OF PALO ALTO
CITY COUNCIL
Special Meeting
Monday, May 04, 2026
Council Chambers & Hybrid
5:30 PM
Agenda Item
A.Q4 CY 2025 Sales Tax Digest (October - December 2025)
City Council
Staff Report
From: City Manager
Report Type: INFORMATION REPORTS
Lead Department: Administrative Services
Meeting Date: May 4, 2026
Report #:2512-5679
TITLE
Q4 CY 2025 Sales Tax Digest (October - December 2025)
ANALYSIS
This report transmits information regarding the City of Palo Alto’s sales tax receipts for the fourth quarter
(October - December) of 2025. Highlights from the report are included below. Detailed discussion and
data can be found in the Sales Tax Digest (Attachment A).
Regional and statewide sales tax - Benchmark Year (Attachment A, pg. 2):
Palo Alto: decreased by 5.1%
San Francisco Bay Area: decreased by 2.3%
California statewide: decreased by 2.9%
City’s most significant activity – Benchmark Year (Attachment A, pg. 1):
Business to Business – Leasing: decreased by 82.2%; represents 3.6% of total sales tax
Transportation – New autos: decreased by 12.2%; represents 12.0% of total sales tax
These two segments account for over 15% of Palo Alto’s total sales tax for the period and were the
primary drivers of the overall decline.
County Pool – 2024Q4 compared to 2025Q4 (Attachment A, pg. 4)
Total County Pool: Increased by 23.1% or $7.2 million, from $31.3 million to $38.4 million
Total Jurisdiction Share:
o Percent of county pool increased by 80 basis points, from 5.9% to 6.7%
o Total share increased $0.7 million, from $1.8 million to $2.6 million
Over the most recent four quarters, the City received approximately $7.5 million from the County Pool,
representing about 22% of the City’s total sales tax revenue of $35.7 million during that period. Further
analysis is required to determine the factor(s) contributing to this increase and whether it’s an isolated
or ongoing increase.
ATTACHMENTS
Attachment A: 2025 Q4 Sales Tax Digest Summary
APPROVED BY:
City of Palo Alto
Sales Tax Digest Summary
Collections through December 2025
Sales October through December 2025 (2025Q4)
neumo.com (800) 800-8181 Page 1
California Overview
For the year ending in the fourth quarter of 2025, cash receipts increased 2.2% statewide and S.F. Bay
Area increased 3.6% in the same period. However, when adjusted for non-period-related payments, the
overall economic sales tax activity for the year ending in the fourth quarter of 2025 decreased by 2.9%
statewide and decreased by 2.3% in S.F. Bay Area.
City of Palo Alto
For the year ending in the fourth quarter of 2025, sales tax cash receipts for the city increased by 3.6%
from the prior year. However, when adjusted for non-period related payments, the overall economic sales
tax activity in Palo Alto for the year ending in the fourth quarter of 2025 decreased by 5.1%. The decrease
in Palo Alto's sales tax revenue was primarily driven by the leasing and new auto sales sectors. On an
economic basis, leasing sales tax revenue decreased by 82.2%, representing 3.6% of the city's total sales
tax for the year ending in the fourth quarter of 2025. New auto sales decreased by 12.2% over the same
period, contributing 12.0% to the total sales tax revenue for the same period.
Same quarter sales tax cash receipts increased by 2.5% in California from Q4 2024 to Q4 2025. Palo Alto
citywide sales tax cash receipts increased by 16.9% over the Q4 2024 to Q4 2025 period. In addition to
negative misallocations in Q4 2024, it should be noted that the primary reason for the 16.9% increase this
quarter was due to a significant increase in cash-related activities in the current period. Consequently, on
an economic basis (actual sales activity solely during the Q4 quarter) there was a 5.1% decline. The key
reason for the Palo Alto economic decrease this period was a significant decline in the leasing segment,
which decreased by 94.4% or $1,413,643 in sales tax compared to Q4 2024. According to the California
New Car Dealers Association (CNCDA), California’s new light vehicle registrations increased by 3.3% in
2025Q4.
City of Palo Alto
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Regional Overview
The chart on page two shows adjusted economic benchmark year amounts, which shows the year ended
fourth quarter of 2025 compared to the year ended fourth quarter of 2024 (benchmark years are rolling
annual comparisons through the current quarter). The divergence in growth rates between California and
Palo Alto is attributed to the stronger overall performance of sales tax generating businesses statewide
compared to those operating in Palo Alto.
Regional Overview Chart (Economic)
BENCHMARK YEAR 2025Q4 COMPARED TO BENCHMARK YEAR 2024Q4
32.7 / 12.0 29.9 / -0.8 27.2 / 2.6 31.2 / 2.0 38.1 / -15.3 28.0 / 2.0 36.4 / 0.5 27.8 / 0.1
Food Products 21.4 / 6.9 22.1 / -1.1 24.1 / 2.1 17.5 / -4.1 15.1 / -13.4 24.0 / -0.3 18.7 / 1.0 19.8 / 1.6
Transportation 15.7 / -10.8 21.6 / -6.2 18.2 / -3.7 24.9 / -10.7 21.2 / -15.2 22.2 / -4.7 22.0 / -3.8 27.1 / -5.1
Business to Business 23.0 / -30.9 15.7 / -4.2 19.1 / -14.1 14.3 / -3.2 15.6 / -7.7 15.9 / 0.2 10.5 / -0.1 10.5 / 0.5
Misc/Other 7.3 / 36.5 10.6 / -3.4 11.5 / 2.9 12.2 / 0.0 10.1 / -14.1 10.0 / -1.1 12.4 / -4.5 14.8 / -5.5
Total 100.0 / -5.1 100.0 / -2.9 100.0 / -2.3 100.0 / -5.2 100.0 / -13.8 100.0 / -0.7 100.0 / -1.1 100.0 / -1.9
% of Total / % Change
% of Total / % Change
% of Total / % Change
City of Palo Alto
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Leasing
3.7%
Restaurants
19.5%
Auto Sales -New
12.1%
Office Equipment
8.2%
Apparel Stores
8.0%All Other
48.5%
Net Pools & Adjustments
28.5%
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
Net Cash Receipts for Benchmark Year Fourth Quarter 2025: $35,699,342
*Benchmark year (BMY) is the sum of the current and 3 previous quarters (2025Q4 BMY is sum of 2025 Q4, 2025 Q3, 2025 Q2, 2025 Q1)
City of Palo Alto
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2023Q1 2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3 2025Q4
Quarter
Over
Quarter
Total County Pool 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 27,268,380 27,503,817 28,287,141 38,540,707 23.1%
Jurisdiction Share 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 1,673,551 1,685,234 1,595,260 2,571,498 40.2%
Jurisdiction % of Total 6.0% 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% 5.9% 6.1% 6.1% 5.6% 6.7%
Anderson Honda Magnussen's Toyota Shreve & Co.
Apple Stores Mercedes Benz of Palo Alto Stanford Health Care
Audi Palo Alto Neiman Marcus Tesla
Hermes Nordstrom Tesla Lease Trust
HP Enterprise Services Restoration Hardware Tiffany & Company
JP Morgan Chase Bank Richemont Varian Medical Systems
Louis Vuitton Sephora Volvo Cars Palo Alto
Lucile Packard Children's Hospital Shell Service Stations Wilkes Bashford
Macy's Department Store
County Pool Results
The California sales tax system is known as a "sales and use tax" system. County Pool revenues primarily
reflect the use tax generated from transactions that do not involve a physical point of sale within
California. Businesses report their use tax quarterly, based on activity conducted throughout the county.
The County Pool is distributed each quarter based on a proportional formula. A jurisdiction's quarterly
percentage is determined by dividing its total gross sales tax receipts for the quarter by the total gross
sales tax receipts of all jurisdictions within the county. Consequently, if Palo Alto's gross sales tax receipts
increase relative to the rest of the county during a quarter, the city's share of the total County Pool will
also increase. This quarterly percentage is multiplied by the total countywide pool to determine the
jurisdiction's quarterly County pool revenue.
In the fourth quarter of 2025, cash receipts for the overall County Pool increased by 23.1% from the same
quarter in the prior year. The City’s share of the Countywide Pool decreased to 6.7%. The City’s revenues
from the County Pool increased from $1,834,044 in 2024Q4 to $2,571,498 in 2025Q4.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order
and represents the year ended in the third quarter of 2025. The Top 25 Sales/Use Tax contributors
generate 52.8% of Palo Alto’s total sales and use tax revenue.
City of Palo Alto
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$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2025Q4 Benchmark Year 2024Q4
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
City of Palo Alto
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Economic Category % 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2
Business To Business 17.4% 1,887,386 1,446,306 1,829,261 2,584,832 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 2,683,293
Miscellaneous/Other 14.4% 1,559,981 1,731,803 1,504,679 1,542,138 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322
General Retail 26.4% 2,867,257 2,128,953 2,096,092 1,813,504 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885
Food Products 14.3% 1,553,055 1,458,554 1,514,585 1,396,065 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926
Subtotal Economic (Local Business)72.4% 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426
Net Pools & Adjustments 27.6% 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763
Total Cash Receipts 100.0% 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189
Economic Segment % 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2
Miscellaneous/Other 30.0% 3,256,544 3,034,581 3,294,198 4,175,255 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978
Restaurants 13.0% 1,412,846 1,328,254 1,376,526 1,268,403 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502
Miscellaneous Retail 8.8% 958,245 652,655 602,137 529,255 717,726 512,154 582,600 489,040 689,939 480,649 512,077
Apparel Stores 6.7% 725,551 517,728 534,216 455,466 633,554 480,138 531,926 440,402 586,863 478,973 509,894
Department Stores 5.4% 581,270 472,934 503,087 406,470 570,391 432,925 501,499 411,345 549,893 435,388 492,374
Service Stations 1.4% 156,885 183,776 183,941 187,356 187,487 201,591 226,411 198,584 214,900 229,911 222,029
Food Markets 1.1% 118,688 109,640 118,511 107,424 117,774 111,242 114,071 107,031 112,372 103,251 111,465
Business Services 6.1% 657,651 466,047 332,000 206,909 78,229 57,730 80,732 204,085 98,980 83,130 93,106
Subtotal Economic (Local Business)72.4% 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426
Net Pools & Adjustments 27.6% 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763
Total Cash Receipts 100.0% 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic-based amounts. The total amount is the net cash receipts, and it was obtained by
adding up the categories/segments with the “Net Pools & Adjustments” amount.
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Economic Category % 2025Q4 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4
Business To Business 17.9% 6,401,386 9,267,252 10,258,589 9,251,173 7,429,378 7,792,163 8,546,122 6,445,906 5,549,122 4,687,305
Miscellaneous/Other 17.8% 6,356,019 6,312,253 6,972,238 6,272,149 6,433,165 5,647,574 7,305,249 7,675,779 5,478,604 6,310,428
General Retail 25.5% 9,094,934 8,123,524 7,695,642 7,690,668 6,886,905 4,457,264 7,708,392 8,243,260 8,105,421 8,679,714
Food Products 16.7% 5,946,873 5,562,100 5,233,335 4,809,224 3,668,040 2,792,282 4,939,660 4,839,275 5,549,122 4,687,305
Subtotal Economic (Local Business)77.9% 27,799,212 29,265,128 30,159,803 28,023,214 24,417,489 20,689,283 28,499,423 27,204,221 24,682,269 24,364,752
Net Pools & Adjustments 22.1% 7,900,131 5,177,732 6,686,812 6,020,425 5,612,325 4,668,143 6,361,699 6,244,760 5,295,766 4,084,050
Total 100.0% 35,699,342 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802
Economic Segment % 2025Q4 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4
Miscellaneous/Other 35.2% 12,582,752 16,313,250 17,989,753 16,507,494 14,581,954 14,129,286 16,847,766 15,326,141 12,962,210 11,731,829
Restaurants 15.2% 5,411,777 5,027,092 4,720,065 4,285,102 3,205,358 2,345,053 4,376,129 4,245,471 4,152,092 4,125,811
Miscellaneous Retail 7.8% 2,775,721 2,304,850 1,995,983 1,855,168 1,945,828 1,217,861 1,609,497 1,669,589 1,967,644 2,791,724
Apparel Stores 6.2% 2,210,778 2,096,219 2,005,484 1,863,457 1,610,038 1,007,654 1,912,796 1,979,854 1,852,621 1,769,711
Department Stores 5.5% 1,963,761 1,936,091 1,834,447 1,781,740 1,537,775 777,559 1,795,157 1,980,754 2,003,859 2,115,072
Service Stations 2.1% 735,984 817,672 864,329 892,331 645,586 436,265 700,254 697,083 602,264 551,829
Business Services 4.7% 1,663,123 316,947 314,007 424,716 527,001 418,514 814,625 835,259 665,486 813,964
Food Markets 1.3% 455,316 453,006 435,735 413,206 363,948 357,092 443,199 470,070 476,093 464,812
Subtotal Economic (Local Business)77.9% 27,799,212 29,265,128 30,159,803 28,023,214 24,417,489 20,689,283 28,499,423 27,204,221 24,682,269 24,364,752
Net Pools & Adjustments 22.1% 7,900,131 5,177,732 6,686,812 6,020,425 5,612,325 4,668,143 6,361,699 6,244,760 5,295,766 4,084,050
Total 100.0% 35,699,342 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802
Historical Analysis by Calendar BMY from 2016Q4 to 2025Q4
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained
by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters
(2025Q4 BMY is sum of 2025 Q4, 2025 Q3, 2025 Q2, 2025 Q1).
City of Palo Alto
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Campbell 5.3% -0.3% -4.7% 1.4% 5.4% 2,573,104.04 2,623,758.41 -1.9%Miscellaneous Retail Bldg.Matls-Retail I.T. Infrastructure Misc. Vehicle Sales
Cupertino 5.2% 2.3% -11.5% -7.6% 0.8% 4,862,050 9,920,067 -51.0%Electronic Equipment I.T. Infrastructure Office Equipment Bldg.Matls-Whsle
Gilroy -1.1% 4.6% -8.0% 0.3% 3.6% 4,523,852 4,546,702 -0.5%Restaurants Business Services Auto Sales - New Apparel Stores
Los Altos 32.4% 3.8% -3.2% -35.5% 97.0% 724,842 678,779 6.8%Miscellaneous Retail Restaurants Electronic Equipment Recreation Products
Los Gatos 4.1% -5.0% -7.5% -29.3% -27.3% 1,396,763 1,503,556 -7.1%Miscellaneous Retail Furniture/Appliance Restaurants Business Services
Milpitas 27.1% 8.1% -6.8% 22.3% 63.1% 7,282,106 6,780,397 7.4%Miscellaneous Retail Bldg.Matls-Whsle Electronic Equipment Auto Sales - New
Morgan Hill -1.0% 3.9% -6.2% 3.4% 7.4% 2,495,591 2,527,387 -1.3%Restaurants Leasing Misc. Vehicle Sales Light Industry
Mountain View 2.1% 4.2% 13.6% -4.2% 14.6% 4,741,724 4,398,152 7.8%Restaurants Auto Sales - New Auto Sales - Used Service Stations
Palo Alto 8.8% 4.8% 19.3% 11.2% 8.9% 7,867,907 7,797,829 0.9%Business Services Auto Sales - New Leasing Service Stations
San Jose 7.3% 4.7% -3.9% -1.4% -1.3% 58,581,356 59,643,956 -1.8%Miscellaneous Retail Restaurants Office Equipment Auto Sales - New
Santa Clara 6.6% -3.4% 2.9% 42.0% 47.3% 15,900,018 16,526,981 -3.8%Bldg.Matls-Whsle Electronic Equipment I.T. Infrastructure Light Industry
County of Santa Clara 38.9% 0.9% -28.3% 6.4% 1.3% 1,298,121 1,224,869 6.0%Miscellaneous Retail Electronic Equipment Health & Government Auto Parts/Repair
Saratoga 18.9% 2.8% -3.7% -17.9% -26.5% 283,203 273,265 3.6%Restaurants Miscellaneous Retail Food Processing Eqp Food Markets
Sunnyvale -11.0% 0.9% -25.0% 28.4% -8.9% 8,323,811 9,138,359 -8.9%Light Industry Bldg.Matls-Whsle Auto Sales - New Business Services
Quarterly Analysis by Sales Tax Category: Change from 2024Q4 to 2025Q4 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through the fourth quarter of 2025, the chart above shows a comparison of one quarter only –
fourth quarter of 2025 to fourth quarter of 2024. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
City of Palo Alto
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California Avenue % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
FOOD PRODUCTS 5.7% 114,060 107,871 68.7%65.6%
GENERAL RETAIL -11.2% 17,941 20,196 10.8%12.3%
ALL OTHER -6.4% 34,136 36,473 20.5%22.2%
TOTAL 1.0% 166,138 164,540 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
FOOD PRODUCTS -0.3% 168,476 168,965 32.6%37.1%
GENERAL RETAIL -5.6% 36,792 38,972 7.1%8.5%
ALL OTHER 25.7% 311,706 247,924 60.3%54.4%
TOTAL 13.4% 516,975 455,861 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
FOOD PRODUCTS 2.6% 590,037 574,839 58.2%61.6%
GENERAL RETAIL 17.8% 337,011 285,967 33.2%30.6%
BUSINESS TO BUSINESS 33.5% 67,354 50,462 6.6%5.4%
MISCELLANEOUS 15.4% 8,752 7,583 0.9%0.8%
CONSTRUCTION -29.8% 7,722 11,007 0.8%1.2%
TRANSPORTATION 0.0% 3,454 3,356 0.3%0.4%
TOTAL 8.7% 1,014,329 933,214 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
GENERAL RETAIL 4.0% 1,720,207 1,653,612 87.3%88.4%
FOOD PRODUCTS -7.7% 151,804 164,506 7.7%8.8%
ALL OTHER 86.4% 97,558 52,328 5.0%2.8%
TOTAL 5.3% 1,969,569 1,870,447 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q4 to 2025Q4 (Economic)
City of Palo Alto
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Town And Country Shopping Center % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
FOOD PRODUCTS 14.5% 122,936 107,394 55.4%54.6%
GENERAL RETAIL 10.0% 96,835 88,001 43.7%44.7%
ALL OTHER 56.6% 2,012 1,285 0.9%0.7%
TOTAL 12.8% 221,783 196,681 100.0% 100.0%
All Other Geos Combined % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
GENERAL RETAIL 5.8% 2,267,670 2,142,908 39.2%32.7%
FOOD PRODUCTS 4.1% 1,264,688 1,214,659 21.8%18.5%
BUSINESS TO BUSINESS -51.6% 1,078,237 2,225,704 18.6%33.9%
TRANSPORTATION 18.6% 1,030,293 868,714 17.8%13.2%
MISCELLANEOUS 26.8% 101,187 79,818 1.7%1.2%
CONSTRUCTION 80.9% 48,646 26,885 0.8%0.4%
TOTAL -11.7% 5,790,722 6,558,688 100.0% 100.0%
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 25Q4 & 24Q4 % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
Stanford Shopping Center 5.3% 1,969,569 1,870,447 34.0%28.5%
Balance of Jurisdiction -36.0% 1,881,092 2,937,945 32.5%44.8%
Greater Downtown 8.7% 1,014,329 933,214 17.5%14.2%
Town And Country Shopping Center 18.0% 537,811 455,861 9.3%7.0%
El Camino Real and Midtown 12.8% 221,783 196,681 3.8%3.0%
California Avenue 1.0% 166,138 164,540 2.9%2.5%
TOTAL -11.7% 5,790,722 6,558,688 100.0% 100.0%
Palo Alto citywide QE 25Q4 & 24Q4 % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL
GENERAL RETAIL 10.7% 2,867,257 2,589,613 36.4%33.2%
BUSINESS TO BUSINESS -20.6% 1,887,386 2,377,195 24.0%30.5%
FOOD PRODUCTS 4.8% 1,553,055 1,481,751 19.7%19.0%
TRANSPORTATION 19.3% 1,040,140 871,918 13.2%11.2%
MISCELLANEOUS 8.2% 383,594 354,610 4.9%4.5%
CONSTRUCTION 11.2% 136,474 122,742 1.7%1.6%
TOTAL 0.9% 7,867,907 7,797,829 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q4 to 2025Q4 (Economic) Cont.
City of Palo Alto
neumo.com (800) 800-8181 Page 11
FOOD PRODUCTS, 5.7%
CHANGE, $114,060 ,
68.7%TOTAL
GENERAL RETAIL,
-11.2% CHANGE,
$17,941 ,
10.8%TOTAL
ALL OTHER,
-6.4% CHANGE, $34,136 ,
20.5%TOTAL
California Avenue 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$107,871 ,
65.6%TOTAL
GENERAL RETAIL,
$20,196 ,
12.3%TOTAL
ALL OTHER, $36,473 ,
22.2%TOTAL
California Avenue 2024Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
-0.3%CHANGE, $168,476 ,
32.6%TOTAL
GENERAL RETAIL,
-5.6% CHANGE, $36,792 ,
7.1%TOTALALL OTHER,
25.7% CHANGE,
$311,706 , 60.3%TOTAL
El Camino Real and Midtown 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS, $168,965 ,
37.1%TOTAL
GENERAL RETAIL,
$38,972 , 8.5%TOTAL
ALL OTHER, $247,924 ,
54.4%TOTAL
El Camino Real and Midtown 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 12
FOOD PRODUCTS,
2.6%CHANGE, $590,037
58.2%TOTAL
GENERAL RETAIL,
17.8% CHANGE,
$337,011 ,
33.2%TOTAL
BUSINESS TO BUSINESS,
33.5% CHANGE, $67,354 ,
6.6%TOTAL
MISCELLANEOUS,
15.4% CHANGE, $8,752 ,
0.9%TOTAL
CONSTRUCTION,
-29.8% CHANGE, $7,722 ,
0.8%TOTAL
TRANSPORTATION
0.0% CHANGE, $3,454 ,
0.3%TOTAL
Greater Downtown 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$574,839 , 61.6%TOTAL
GENERAL RETAIL,
$285,967 , 30.6%TOTAL
BUSINESS TO BUSINESS,
$50,462 , 5.4%TOTAL
MISCELLANEOUS, $7,583
0.8%TOTAL
CONSTRUCTION, $11,007
1.2%TOTAL TRANSPORTATION
0.0% CHANGE, $3,356 , 0.4%
TOTAL
Greater Downtown 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL
$1,653,612 ,
88.4%TOTAL
FOOD PRODUCTS, $164,506 ,
8.8%TOTAL
ALL OTHER, $52,328 ,
2.8%TOTAL
Stanford Shopping Center 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
4.0% CHANGE, $1,720,207 ,
87.3%TOTALFOOD PRODUCTS,
-7.7% CHANGE
$151,804 ,
7.7%TOTAL
ALL OTHER, 86.4% CHANGE
$97,558 , 5.0%TOTAL
Stanford Shopping Center 2025Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 13
FOOD PRODUCTS,
14.5%CHANGE, $122,936 ,
55.4%TOTAL
GENERAL RETAIL,
10.0% CHANGE, $96,835 ,
43.7%TOTAL
ALL OTHER, 56.6% CHANGE, $2,012 , 0.9%TOTAL
Town And Country Shopping Center 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$107,394 ,
54.6%TOTAL
GENERAL RETAIL,
$88,001 ,
44.7%TOTAL
ALL OTHER, $1,285 ,
0.7%TOTAL
Town And Country Shopping Center 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
5.8%CHANGE
$2,267,670 ,
39.2%TOTAL
FOOD PRODUCTS,
4.1% CHANGE, $1,264,688
21.8%TOTAL
BUSINESS TO
BUSINESS, -51.6%
CHANGE $1,078,237 ,
18.6%TOTAL
TRANSPORTATION,
18.6% CHANGE, $1,030,293
17.8%TOTAL
MISCELLANEOUS, 26.8% CHANGE,
$101,187 ,
1.7%TOTAL
CONSTRUCTION,
80.9% CHANGE, $48,646 ,
0.8%TOTAL
All Other Geos Combined 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
$2,142,908 ,
32.7%TOTAL
FOOD PRODUCTS, $1,214,659 ,
18.5%TOTAL
BUSINESS TO
BUSINESS, $2,225,704,
33.9%TOTAL
TRANSPORTATION,
$868,714 ,
13.2%TOTAL
MISCELLANEOUS,
$79,818 , 1.2%TOTAL
CONSTRUCTION,
$26,885 , 0.4%TOTAL
All Other Geos Combined 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 14
GENERAL RETAIL,
10.7% CHANGE, $2,867,257 ,
36.4%TOTAL
BUSINESS TO BUSINESS,
-20.6% CHANGE, $1,887,386 ,
24.0%TOTAL
FOOD PRODUCTS,
4.8% CHANGE,
$1,553,055 ,
19.7%TOTAL
TRANSPORTATION,
19.3% CHANGE,
$1,040,140 ,
13.2%TOTAL
MISCELLANEOUS,
8.2% CHANGE, $383,594 ,
CONSTRUCTION,
11.2% CHANGE, $136,474 ,
1.7%TOTAL
Palo Alto citywide 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL, $2,589,613 ,
33.2%TOTAL
BUSINESS TO BUSINESS,
$2,377,195 ,
30.5%TOTAL
FOOD PRODUCTS,
$1,481,751 ,
19.0%TOTAL
TRANSPORTATION,
$871,918 ,
11.2%TOTAL
MISCELLANEOUS, $354,610 ,
4.5%TOTAL
CONSTRUCTION, $122,742 ,
1.6%TOTAL
Palo Alto citywide 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
10.7% CHANGE, $2,867,257 ,
36.4%TOTAL
BUSINESS TO BUSINESS,
-20.6% CHANGE, $1,887,386 ,
24.0%TOTAL
FOOD PRODUCTS,
4.8% CHANGE,
$1,553,055 ,
19.7%TOTAL
TRANSPORTATION,
19.3% CHANGE,
$1,040,140 ,
13.2%TOTAL
MISCELLANEOUS,
8.2% CHANGE, $383,594 ,
CONSTRUCTION,
11.2% CHANGE, $136,474 ,
1.7%TOTAL
Palo Alto citywide 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL, $2,589,613 ,
33.2%TOTAL
BUSINESS TO BUSINESS,
$2,377,195 ,
30.5%TOTAL
FOOD PRODUCTS,
$1,481,751 ,
19.0%TOTAL
TRANSPORTATION,
$871,918 ,
11.2%TOTAL
MISCELLANEOUS, $354,610 ,
4.5%TOTAL
CONSTRUCTION, $122,742 ,
1.6%TOTAL
Palo Alto citywide 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts