HomeMy WebLinkAboutStaff Report 2512-5668CITY OF PALO ALTO
CITY COUNCIL
Special Meeting
Monday, March 02, 2026
Council Chambers & Hybrid
5:30 PM
Agenda Item
B.Sales Tax Digest Q3 2025 (Jul-Sept)
City Council
Staff Report
From: City Manager
Report Type: INFORMATION REPORTS
Lead Department: Administrative Services
Meeting Date: March 2, 2026
Report #:2512-5668
TITLE
Sales Tax Digest Q3 2025 (Jul-Sept)
ANALYSIS
This report transmits information regarding the City of Palo Alto’s sales tax receipts for the third
quarter (July - September) of 2025. Highlights from the report are included below. Detailed
discussion and data can be found in the Sales Tax Digest (Attachment A).
Regional and statewide sales tax - adjusted benchmark year (Attachment A, p. 2):
Palo Alto: decreased by 6.4%
San Francisco Bay Area: decreased by 1.6%
California statewide: decreased by 1.7%
Benchmark year comparisons reflect a rolling four-quarter view of economic activity, adjusted
to exclude non-period-related payments.
City’s most significant activity – quarterly year-over-year comparison (Attachment A, p. 1):
Business to Business – Leasing: decreased by 89.1%; represents 2.1% of total sales tax
Transportation – New autos: decreased by 5.5%; represents 14.7% of total sales tax
These two segments account for over 15% of Palo Alto’s total sales tax for the period and were
the primary drivers of the overall decline.
County Pool - quarterly year-over-year comparison (Attachment A, p. 4)
City share: decreased from 5.9% to 5.6%, or 30 basis points.
Total County pool: increased $0.2 million, from $1.4 million to $1.6 million
Over the most recent four quarters, the City received approximately $6.8 million from the
County Pool, representing about 19% of the City’s total sales tax revenue of $34.1 million
during that period.
ATTACHMENTS
Attachment A: 2025 Q3 Sales Tax Digest Summary
APPROVED BY:
Lauren Lai, Administrative Services Director
City of Palo Alto
Sales Tax Digest Summary
Collections through December 2025
Sales July through September 2025 (2025Q3)
neumo.com (800)800-8181 Page 1
California Overview
For the year ending in the third quarter of 2025, cash receipts increased 2.1% statewide and S.F. Bay
Area increased 3.8% in the same period. However, when adjusted for non-period-related payments, the
overall economic sales tax activity for the year ending in the third quarter of 2025 decreased by 1.7%
statewide and decreased by 1.6% in S.F. Bay Area.
City of Palo Alto
For the year ending in the third quarter of 2025, sales tax cash receipts for the city decreased by 2.2%
from the prior year. However, when adjusted for non-period related payments, the overall economic sales
tax activity in Palo Alto for the year ending in the third quarter of 2025 decreased by 6.4%. The decrease
in Palo Alto's sales tax revenue was primarily driven by the leasing and new auto sales sectors. On an
economic basis, leasing sales tax revenue decreased by 58.0%, representing 8.7% of the city's total sales
tax for the year ending in the third quarter of 2025. New auto sales decreased by 29.4% over the same
period, contributing 11.6% to the total sales tax revenue for the same period.
Same quarter sales tax cash receipts increased by 4.5% in California from Q3 2024 to Q3 2025. Palo Alto
citywide sales tax cash receipts decreased by 0.7% over the Q3 2024 to Q3 2025 period. In addition to
negative misallocations in Q3 2024, it should be noted that the primary reason for the 0.7% decrease this
quarter was due to a significant decrease in cash related activities in the current period. Consequently, on
an economic basis (actual sales activity solely during the Q3 quarter) there was a 5.2% decline. The key
reasons for the Palo Alto economic decrease this period were due to significant declines in two segments:
the leasing segment, which decreased by 89.1% or $1,157,953 in sales tax from Q3 2024, and the new
auto sales segment decreased by 5.5%, which comprises 14.7% of the total sales tax for the city. According
to the California New Car Dealers Association (CNCDA), California’s new light vehicle registrations
increased by 5.3% in 2025Q3. Lastly, increases for restaurants (19.6%) and miscellaneous related items
(44.0%) partially mitigated the decreases for leasing and new auto sales.
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 2
% of Total / % Change Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast
General Retail 31.9 / 13.9 29.2 / 0.1 23.1 / -2.4 31.0 / 7.0 38.6 / -6.0 27.8 / 1.2 36.5 / 2.6 27.9 / -0.5
Food Products 21.1 / 7.4 22.1 / -0.2 24.6 / 1.7 17.4 / -2.4 15.2 / -4.6 23.9 / -0.2 18.4 / 1.0 19.5 / 0.3
Transportation 15.4 / -25.0 22.0 / -5.4 19.0 / -4.2 25.6 / -7.2 21.2 / -8.4 22.5 / -5.1 22.1 / -3.1 27.5 / -5.2
Business to Business 24.8 / -26.9 16.0 / -1.7 21.6 / -3.3 13.5 / -9.4 14.8 / -5.0 15.9 / 0.6 10.4 / -1.8 10.3 / -2.8
Misc/Other 6.9 / 42.9 10.7 / -1.9 11.7 / 1.3 12.5 / -11.0 10.2 / -5.6 10.0 / -0.4 12.6 / -2.4 14.8 / -7.1
Total 100.0 / -6.4 100.0 / -1.7 100.0 / -1.6 100.0 / -3.3 100.0 / -6.1 100.0 / -0.9 100.0 / -0.1 100.0 / -2.9
Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast
Largest Segment Restaurants Restaurants Restaurants Miscellaneous
Retail
Miscellaneous
Retail Restaurants Miscellaneous
Retail Restaurants
% of Total / % Change 19.2 / 8.1 16.2 / 0.5 18.6 / 2.7 13.8 / 19.7 18.4 / 1.1 17.9 / 0.5 19.4 / 4.9 12.8 / 2.1
2nd Largest Segment Auto Sales -
New
Miscellaneous
Retail
Auto Sales -
New Restaurants Department
Stores
Auto Sales -
New Restaurants Department
Stores
% of Total / % Change 11.6 / -29.4 11.8 / 7.7 9.1 / -4.8 12.1 / -1.2 11.0 / -4.5 11.6 / -2.5 12.2 / 2.6 11.4 / -2.4
3rd Largest Segment Miscellaneous
Retail
Auto Sales -
New
Miscellaneous
Retail
Auto Sales -
New Restaurants Miscellaneous
Retail
Auto Sales -
New
Auto Sales -
New
% of Total / % Change 9.6 / 28.3 10.8 / -2.0 7.6 / 12.1 11.7 / 1.6 10.1 / -6.4 10.2 / 8.5 10.8 / 2.1 11.0 / -0.3
ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 3rd Quarter 2025
ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 3rd Quarter 2025
Regional Overview
The chart on page two shows adjusted economic benchmark year amounts, which shows the year ended
third quarter of 2025 compared to the year ended third quarter of 2024 (benchmark years are rolling
annual comparisons through the current quarter). The divergence in growth rates between California and
Palo Alto is attributed to the stronger overall performance of sales tax generating businesses statewide
compared to those operating in Palo Alto.
Regional Overview Chart (Economic)
BENCHMARK YEAR 2025Q3 COMPARED TO BENCHMARK YEAR 2024Q3
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 3
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Leasing
8.7%
Restaurants
19.2%
Auto Sales -New
11.7%
Office Equipment
7.6%
Apparel Stores
7.8%
All Other
45.0%
Net Pools & Adjustments
23.3%
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
Net Cash Receipts for Benchmark Year Third Quarter 2025: $34,128,948
*Benchmark year (BMY) is the sum of the current and 3 previous quarters (2025Q3 BMY is sum of 2025 Q3, 2025 Q2, 2025 Q1, 2024 Q4)
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 4
2022Q4 2023Q1 2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3
Quarter
Over
Quarter
Total County Pool 29,548,556 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 27,268,380 27,503,817 28,287,141 21.6%
Jurisdiction Share 1,817,421 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 1,673,551 1,685,234 1,595,260 15.8%
Jurisdiction % of Total 6.2% 6.0% 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% 5.9% 6.1% 6.1% 5.6%
Anderson Honda Magnussen's Toyota Stanford Health Care
Apple Stores Neiman Marcus Tesla
Arco AM/PM Mini Marts Nordstrom Department Store Tesla Lease Trust
Audi Palo Alto Restoration Hardware Tiffany & Company
Bloomingdale's Richemont Union 76 Service Stations
Hermes Sephora Varian Medical Systems
HP Enterprise Services Shell Service Stations Volvo Cars Palo Alto
Louis Vuitton Shreve & Co.Wilkes Bashford
Macy's Department Store
County Pool Results
The California sales tax system is known as a "sales and use tax" system. County Pool revenues primarily
reflect the use tax generated from transactions that do not involve a physical point of sale within
California. Businesses report their use tax quarterly, based on activity conducted throughout the county.
The County Pool is distributed each quarter based on a proportional formula. A jurisdiction's quarterly
percentage is determined by dividing its total gross sales tax receipts for the quarter by the total gross
sales tax receipts of all jurisdictions within the county. Consequently, if Palo Alto's gross sales tax receipts
increase relative to the rest of the county during a quarter, the city's share of the total County Pool will
also increase. This quarterly percentage is multiplied by the total countywide pool to determine the
jurisdiction's quarterly County pool revenue.
In the third quarter of 2025, cash receipts for the overall County Pool increased by 21.6% from the same
quarter in the prior year. The City’s share of the Countywide Pool decreased to 5.6%. The City’s revenues
from the County Pool increased from $1,377,891 in 2024Q3 to $1,595,260 in 2025Q3.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order
and represents the year ended in the third quarter of 2025. The Top 25 Sales/Use Tax contributors
generate 52.8% of Palo Alto’s total sales and use tax revenue.
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 5
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2025Q3 Benchmark Year 2024Q3
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 6
Economic Category % 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1
Business To Business 17.9% 1,446,306 1,829,261 2,584,832 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 2,683,293 2,135,883
Miscellaneous/Other 21.5% 1,731,803 1,504,679 1,542,138 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322 1,517,005
General Retail 26.4% 2,128,953 2,096,092 1,813,504 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885 1,640,927
Food Products 18.1% 1,458,554 1,514,585 1,396,065 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926 1,195,458
Subtotal Economic (Local Business)83.9% 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274
Net Pools & Adjustments 16.1% 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938
Total Cash Receipts 100.0% 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212
Economic Segment % 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1
Miscellaneous/Other 37.6% 3,034,581 3,294,198 4,175,255 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978 3,818,384
Restaurants 16.5% 1,328,254 1,376,526 1,268,403 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502 1,073,621
Miscellaneous Retail 8.1% 652,655 602,137 529,255 717,726 512,154 582,600 489,040 689,939 480,649 512,077 448,322
Apparel Stores 6.4% 517,728 534,216 455,466 633,554 480,138 531,926 440,402 586,863 478,973 509,894 423,470
Department Stores 5.9% 472,934 503,087 406,470 570,391 432,925 501,499 411,345 549,893 435,388 492,374 356,626
Service Stations 2.3% 183,776 183,941 187,356 187,487 201,591 226,411 198,584 214,900 229,911 222,029 192,723
Food Markets 1.4% 109,640 118,511 107,424 117,774 111,242 114,071 107,031 112,372 103,251 111,465 101,978
Business Services 5.8% 466,047 332,000 206,909 78,229 57,730 80,732 204,085 98,980 83,130 93,106 74,150
Subtotal Economic (Local Business)83.9% 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274
Net Pools & Adjustments 16.1% 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938
Total Cash Receipts 100.0% 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic-based amounts. The total amount is the net cash receipts, and it was obtained by
adding up the categories/segments with the “Net Pools & Adjustments” amount.
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 7
Economic Category % 2025Q3 2024Q3 2023Q3 2022Q3 2021Q3 2020Q3 2019Q3 2018Q3 2017Q3 2016Q3
Business To Business 20.1% 6,869,015 9,399,855 10,689,186 8,678,935 7,083,644 8,170,476 8,199,747 6,134,751 5,533,774 5,274,809
Miscellaneous/Other 17.9% 6,105,927 6,980,799 6,236,815 6,732,776 6,508,799 5,535,588 8,214,058 7,119,237 6,064,700 6,214,339
General Retail 26.0% 8,856,515 7,775,757 7,714,150 7,714,757 6,207,000 5,183,848 7,805,483 8,440,417 8,410,442 8,066,588
Food Products 17.2% 5,854,499 5,449,905 5,127,830 4,647,611 3,235,060 3,389,571 4,918,993 4,804,294 4,641,731 4,623,265
Subtotal Economic (Local Business)81.1% 27,685,956 29,606,316 29,767,980 27,774,079 23,034,503 22,279,484 29,138,281 26,498,699 24,650,648 24,179,001
Net Pools & Adjustments 18.9% 6,442,992 5,291,740 6,923,156 5,676,052 5,340,914 5,578,666 5,788,719 5,471,637 4,896,415 4,110,008
Total 100.0% 34,128,948 34,898,056 36,691,136 33,450,131 28,375,417 27,858,150 34,927,000 31,970,336 29,547,063 28,289,009
Economic Segment % 2025Q3 2024Q3 2023Q3 2022Q3 2021Q3 2020Q3 2019Q3 2018Q3 2017Q3 2016Q3
Miscellaneous/Other 0.0%12,927,875 12,448,262
Restaurants 15.6% 5,321,832 4,924,771 4,604,551 4,131,263 2,792,862 2,909,068 4,342,670 4,202,201 4,040,236 4,021,805
Miscellaneous Retail 7.8% 2,660,401 2,072,883 1,895,774 2,031,252 1,751,595 1,231,667 1,653,266 1,682,875 2,034,384 1,992,497
Apparel Stores 6.3% 2,148,334 2,035,253 1,949,764 1,873,244 1,433,251 1,196,455 1,951,720 1,931,692 1,721,857 1,631,712
Department Stores 5.7% 1,952,882 1,915,593 1,817,587 1,774,543 1,327,392 1,014,928 1,842,137 2,085,700 2,032,059 2,188,368
Service Stations 2.2% 767,452 844,203 865,212 867,158 566,217 505,648 693,546 671,528 601,794 554,825
Business Services 3.2% 1,085,287 306,842 402,095 609,268 268,371 547,952 845,196 819,074 790,083 832,423
Food Markets 1.3% 454,747 448,747 438,455 404,790 345,115 385,774 450,076 482,100 502,359 509,109
Subtotal Economic (Local Business)81.1% 27,685,956 29,606,316 29,767,980 27,774,079 23,034,503 22,279,484 29,138,281 26,498,699 24,650,648 24,179,001
Net Pools & Adjustments 18.9% 6,442,992 5,291,740 6,923,156 5,676,052 5,340,914 5,578,666 5,788,719 5,471,637 4,896,415 4,110,008
Total 100.0% 34,128,948 34,898,056 36,691,136 33,450,131 28,375,417 27,858,150 34,927,000 31,970,336 29,547,063 28,289,009
Historical Analysis by Calendar BMY from 2016Q3 to 2025Q3
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained
by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters
(2025Q3 BMY is sum of 2025 Q3, 2025 Q2, 2025 Q1, 2024 Q4).
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 8
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Campbell 2.6% 0.1% -5.0% 10.4% 1.0% 2,451,723 2,433,271 0.8%I.T. Infrastructure Florist/Nursery Bldg.Matls-Whsle Auto Sales - Used
Cupertino 2.2% -3.7% -3.7% -55.8% 19.8% 4,548,732 8,543,003 -46.8%Electronic Equipment I.T. Infrastructure Office Equipment Food Markets
Gilroy -2.1% 1.5% 2.8% 11.7% -0.8% 4,145,175 4,099,857 1.1%Auto Sales - New Miscellaneous Retail Apparel Stores Auto Sales - Used
Los Altos -8.1% -4.5% -2.1% -39.0% 1.0% 575,296 622,155 -7.5%Miscellaneous Retail Heavy Industry Electronic Equipment Restaurants
Los Gatos -3.1% -3.7% -4.2% 8.0% -13.1% 1,269,333 1,316,741 -3.6%Biotechnology Auto Sales - New Service Stations Restaurants
Milpitas 13.2% 3.3% -7.0% 10.6% 43.1% 6,346,228 5,831,835 8.8%Office Equipment Miscellaneous Retail Electronic Equipment Apparel Stores
Morgan Hill -4.9% 3.4% -6.5% 24.1% -1.6% 2,468,878 2,482,237 -0.5%Electronic Equipment Heavy Industry Misc. Vehicle Sales Service Stations
Mountain View 9.6% -0.3% 4.6% 45.4% 44.1% 4,590,893 4,256,537 7.9%Office Equipment Miscellaneous Retail Service Stations Auto Sales - Used
Palo Alto 15.5% 5.6% -5.7% -34.9% 31.1% 6,767,977 7,138,856 -5.2%Business Services Miscellaneous Retail Leasing Auto Sales - New
San Jose 9.0% 4.8% -9.4% -3.2% 4.5% 56,661,831 55,552,013 2.0%Miscellaneous Retail Restaurants Green Energy Auto Sales - New
Santa Clara 3.1% 7.2% 6.5% -16.0% 10.1% 14,801,014 15,676,392 -5.6%Restaurants Auto Sales - New Office Equipment Electronic Equipment
County of Santa Clara 38.0% -2.7% -50.7% -12.6% -5.5% 1,324,834 1,372,753 -3.5%Apparel Stores Food Markets Misc. Vehicle Sales Electronic Equipment
Saratoga -5.3% -2.8% -14.9% 36.3% -55.0% 251,332 273,969 -8.3%Furniture/Appliance Office Equipment Bldg.Matls-Whsle Auto Parts/Repair
Sunnyvale -4.6% 2.4% 6.6% 17.6% -18.5% 8,384,289 7,861,482 6.7%Light Industry Business Services Miscellaneous Retail Office Equipment
Quarterly Analysis by Sales Tax Category: Change from 2024Q3 to 2025Q3 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through the third quarter of 2025, the chart above shows a comparison of one quarter only –
third quarter of 2025 to third quarter of 2024. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 9
California Avenue % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
FOOD PRODUCTS 10.4% 110,405 99,992 64.8%61.2%
GENERAL RETAIL 2.0% 25,986 25,473 15.3%15.6%
ALL OTHER -10.5% 33,974 37,977 19.9%23.2%
TOTAL 4.2% 170,365 163,443 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
FOOD PRODUCTS -3.6% 149,218 154,811 81.7%81.1%
GENERAL RETAIL -5.9% 30,321 32,239 16.6%16.9%
ALL OTHER -19.1% 3,032 3,747 1.7%2.0%
TOTAL -4.3% 182,572 190,798 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
FOOD PRODUCTS 7.0% 521,829 487,827 63.4%63.8%
GENERAL RETAIL 17.3% 260,543 222,177 31.6%29.1%
BUSINESS TO BUSINESS -15.0% 32,833 38,641 4.0%5.1%
MISCELLANEOUS 31.3% 8,068 6,143 1.0%0.8%
CONSTRUCTION -99.7% 35 10,017 0.0%1.3%
TRANSPORTATION 0.0%0 0 0.0%0.0%
TOTAL 7.6% 823,307 764,805 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
GENERAL RETAIL 4.9% 1,304,771 1,244,093 87.3%80.0%
FOOD PRODUCTS -17.4% 132,216 160,132 8.8%10.3%
ALL OTHER -61.2% 58,425 150,683 3.9%9.7%
TOTAL -3.8% 1,495,412 1,554,908 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q3 to 2025Q3 (Economic)
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 10
Town And Country Shopping Center % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
FOOD PRODUCTS 5.2% 118,209 112,356 59.8%61.3%
GENERAL RETAIL 3.7% 73,429 70,839 37.1%38.6%
ALL OTHER 5048.5% 6,073 118 3.1%0.1%
TOTAL 7.9% 197,710 183,313 100.0% 100.0%
All Other Geos Combined % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
GENERAL RETAIL 5.9% 1,774,914 1,675,242 33.9%26.7%
TRANSPORTATION -5.7% 1,239,400 1,314,344 23.7%20.9%
FOOD PRODUCTS 4.4% 1,199,755 1,149,563 22.9%18.3%
BUSINESS TO BUSINESS -56.6% 888,201 2,046,020 17.0%32.6%
MISCELLANEOUS 57.5% 96,072 61,013 1.8%1.0%
CONSTRUCTION -2.4% 31,894 32,665 0.6%0.5%
TOTAL -16.7% 5,230,236 6,278,847 100.0% 100.0%
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 25Q3 & 24Q3 % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
Balance of Jurisdiction -31.0% 2,360,869 3,421,581 45.1%54.5%
Stanford Shopping Center -3.8% 1,495,412 1,554,908 28.6%24.8%
Greater Downtown 7.6% 823,307 764,805 15.7%12.2%
Town And Country Shopping Center 7.9% 197,710 183,313 3.8%2.9%
El Camino Real and Midtown -4.3% 182,572 190,798 3.5%3.0%
California Avenue 4.2% 170,365 163,443 3.3%2.6%
TOTAL -16.7% 5,230,236 6,278,847 100.0% 100.0%
Palo Alto citywide QE 25Q3 & 24Q3 % CHANGE QoQ 2025Q3 QE 2024Q3 QE 25Q3 % OF TOTAL 24Q3 % OF TOTAL
GENERAL RETAIL 15.5% 2,128,953 1,842,890 31.5%25.8%
FOOD PRODUCTS 5.6% 1,458,554 1,381,790 21.6%19.4%
BUSINESS TO BUSINESS -34.9% 1,446,306 2,221,607 21.4%31.1%
TRANSPORTATION -5.7% 1,242,085 1,317,354 18.4%18.5%
MISCELLANEOUS 40.3% 364,733 259,926 5.4%3.6%
CONSTRUCTION 10.5% 127,346 115,289 1.9%1.6%
TOTAL -5.2% 6,767,977 7,138,856 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q3 to 2025Q3 (Economic) Cont.
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 11
FOOD PRODUCTS,
10.4%CHANGE, $110,405 ,
64.8%TOTAL
GENERAL RETAIL,
2.0% CHANGE,
$25,986 , 15.3%TOTAL
ALL OTHER,
-10.5% CHANGE,
$33,974 , 19.9%TOTAL
California Avenue 2025Q3 SALES TAX AMOUNTS
FOOD PRODUCTS, $99,992 ,
61.2%TOTAL
GENERAL RETAIL,
$25,473 ,
15.6%TOTAL
ALL OTHER, $37,977 ,
23.2%TOTAL
California Avenue 2024Q3 SALES TAX AMOUNTS
FOOD PRODUCTS,
-3.6%CHANGE, $149,218 ,
81.7%TOTAL
GENERAL RETAIL,
-5.9% CHANGE,
$30,321 ,
16.6%TOTAL
ALL OTHER,
-19.1% CHANGE,
$3,032 , 1.7%TOTAL
El Camino Real and Midtown 2025Q3 SALES TAX AMOUNTS
FOOD PRODUCTS, $154,811 ,
81.1%TOTAL
GENERAL RETAIL,
$32,239 , 16.9%TOTAL
ALL OTHER, $3,747 ,
2.0%TOTAL
El Camino Real and Midtown 2024Q3 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 12
FOOD PRODUCTS,
7.0%CHANGE, $521,829
63.4%TOTAL
GENERAL RETAIL,
17.3% CHANGE,
$260,543 ,
31.6%TOTAL
BUSINESS TO BUSINESS,
-15.0% CHANGE, $32,833 ,
4.0%TOTAL
MISCELLANEOUS,
31.3% CHANGE, $8,068 ,
1.0%TOTAL
CONSTRUCTION,
-99.7% CHANGE, $35 ,
0.0%TOTAL
Greater Downtown 2025Q3 SALES TAX AMOUNTS
FOOD PRODUCTS,
$487,827 , 63.8%TOTAL
GENERAL RETAIL,
$222,177 , 29.1%TOTAL
BUSINESS TO BUSINESS,
$38,641 , 5.1%TOTAL
MISCELLANEOUS, $6,143
0.8%TOTAL
CONSTRUCTION, $10,017
1.3%TOTAL
Greater Downtown 2024Q3 SALES TAX AMOUNTS
GENERAL RETAIL
$1,244,093
80.0%TOTAL
FOOD PRODUCTS, $160,132
10.3%TOTAL
ALL OTHER, $150,683
9.7%TOTAL
Stanford Shopping Center 2024Q3 SALES TAX AMOUNTS
GENERAL RETAIL,
4.9% CHANGE, $1,304,771
87.3%TOTALFOOD PRODUCTS,
-17.4% CHANGE
$132,216 ,
8.8%TOTAL
ALL OTHER, -61.2% CHANGE
$58,425 , 3.9%TOTAL
Stanford Shopping Center 2025Q3 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 13
FOOD PRODUCTS,
5.2%CHANGE, $118,209 ,
59.8%TOTAL
GENERAL RETAIL,
3.7% CHANGE, $73,429 ,
37.1%TOTAL
ALL OTHER, 5048.5% CHANGE, $6,073 , 3.1%TOTAL
Town And Country Shopping Center 2025Q3 SALES TAX AMOUNTS
FOOD PRODUCTS,
$112,356 ,
61.3%TOTAL
GENERAL RETAIL,
$70,839 ,
38.6%TOTAL
ALL OTHER, $118 , 0.1%TOTAL
Town And Country Shopping Center 2024Q3 SALES TAX AMOUNTS
GENERAL RETAIL,
5.9%CHANGE
$1,774,914 ,
33.9%TOTAL
TRANSPORTATION,
-5.7% CHANGE, $1,239,400
23.7%TOTAL
FOOD PRODUCTS,
4.4% CHANGE
$1,199,755 ,
22.9%TOTAL
BUSINESS TO BUSINESS,
-56.6% CHANGE, $888,201
17.0%TOTAL
MISCELLANEOUS, 57.5% CHANGE,
$96,072 , 1.8%TOTAL
CONSTRUCTION,
-2.4% CHANGE, $31,894 ,
0.6%TOTAL
All Other Geos Combined 2025Q3 SALES TAX AMOUNTS
GENERAL RETAIL,
$1,675,242 ,
26.7%TOTAL
TRANSPORTATION,
$1,314,344 , 20.9%TOTAL
FOOD PRODUCTS,
$1,149,563 ,
18.3%TOTAL
BUSINESS TO BUSINESS,
$2,046,020 ,
32.6%TOTAL
MISCELLANEOUS,
$61,013 , 1.0%TOTAL
CONSTRUCTION,
$32,665 , 0.5%TOTAL
All Other Geos Combined 2024Q3 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
ATTACHMENT A
City of Palo Alto
neumo.com (800) 800-8181 Page 14
GENERAL RETAIL,
15.5% CHANGE, $2,128,953 ,
31.5%TOTAL
FOOD PRODUCTS,
5.6% CHANGE, $1,458,554 ,
21.6%TOTAL
BUSINESS TO
BUSINESS,
-34.9% CHANGE,
$1,446,306 ,
21.4%TOTAL
TRANSPORTATION,
-5.7% CHANGE,
$1,242,085 ,
18.4%TOTAL
MISCELLANEOUS, 40.3% CHANGE,
$364,733 , 5.4%TOTAL
CONSTRUCTION,
10.5% CHANGE, $127,346 ,
1.9%TOTAL
Palo Alto citywide 2025Q3 SALES TAX AMOUNTS
GENERAL RETAIL,
$1,842,890 ,
25.8%TOTAL
FOOD PRODUCTS, $1,381,790 ,
19.4%TOTALBUSINESS TO
BUSINESS,
$2,221,607 ,
31.1%TOTAL
TRANSPORTATION,
$1,317,354 ,
18.5%TOTAL
MISCELLANEOUS, $259,926 ,
3.6%TOTAL
CONSTRUCTION, $115,289 ,
1.6%TOTAL
Palo Alto citywide 2024Q3 SALES TAX AMOUNTS
Balance of Jurisdiction,
-31.0%CHANGE,
$2,360,869 ,
45.1%TOTAL
Stanford Shopping Center,
-3.8% CHANGE, $1,495,412 ,
28.6%TOTAL
Greater Downtown,
7.6% CHANGE,
$823,307 ,
15.7%TOTAL
Town And Country Shopping Center,
7.9% CHANGE, $197,710 ,
3.8%TOTAL
El Camino Real and Midtown,
-4.3% CHANGE, $182,572 , 3.5%TOTAL California Avenue, 4.2% CHANGE,
$170,365 , 3.3%TOTAL
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 2025Q3 SALES TAX AMOUNTS
Balance of Jurisdiction,
$3,421,581 , 54.5%TOTAL
Stanford Shopping Center,
$1,554,908 , 24.8%TOTAL
Greater Downtown,
$764,805 , 12.2%TOTAL
Town And Country Shopping
Center, $183,313 , 2.9%TOTAL
El Camino Real and Midtown, $190,798 ,
3.0%TOTAL
California Avenue,
$163,443 , 2.6%TOTAL
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 2024Q3 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts
ATTACHMENT A