HomeMy WebLinkAboutStaff Report 2601-5870, Staff Report 2512-5774CITY OF PALO ALTO
CITY COUNCIL
Special Meeting
Monday, February 09, 2026
Council Chambers & Hybrid
5:30 PM
Agenda Item
11.Cubberley Project: Receive update on Third Round Polling Results, Approve a Letter of
Intent with TheatreWorks Silicon Valley, and Direct Staff on Next Steps Late Packet
Report added, Presentation
City Council
Staff Report
Report Type: ACTION ITEMS
Lead Department: Community Services
Meeting Date: February 9, 2026
Report #:2601-5870
TITLE
Cubberley Project: Receive update on Third Round Polling Results, Approve a Letter of Intent
with TheatreWorks Silicon Valley, and Direct Staff on Next Steps
This will be a late packet report published on February 5, 2026.
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City Council
Staff Report
From: City Manager
Report Type: ACTION ITEMS
Lead Department: Community Services
Meeting Date: February 9, 2026
Report #:2512-5774
TITLE
Cubberley Project: Receive Update on Third Round Polling Results, Approve a Letter of Intent
with TheatreWorks Silicon Valley, and Direct Staff on Next Steps
RECOMMENDATION
Staff recommends the City Council:
1. Review and discuss results of the third community poll (Attachment B);
2. Approve a Letter of Intent (LOI) with TheatreWorks Silicon Valley for collaboration on a
long-term public-private partnership for theatre space at the Cubberley site
(Attachment C); and
3. Provide any further direction to the Ad Hoc Committee or staff regarding next steps.
EXECUTIVE SUMMARY
The City of Palo Alto (City) is advancing a plan to redevelop a 15-acre portion of the Cubberley
campus, including seven acres proposed to be purchased from the Palo Alto Unified School
District (PAUSD) for $65.5M. The purchase and improvements are dependent on the City
identifying funding, such as a successful ballot measure for a parcel or sales tax, development
impact fees, and private/public partnerships. A master concept plan for the 15-acre site was
developed following a robust community engagement effort. The master concept plan will be
advanced for City Council adoption and associated California Environmental Quality Act (CEQA)
clearance in April 2026.
In anticipation of Council consideration of placement of a November 2026 ballot measure to
fund the purchase of the seven acres and advance the project or a portion of the project, staff
engaged with a polling expert and ballot strategist to conduct community polls to gauge voter
support for a bond or tax measure to fund the project. Three of four planned polls have been
completed, and results indicate support levels for both the parcel tax and sales tax funding
mechanisms at 48%; an improvement from the last poll but short of the levels required for
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approval. A parcel tax requires a two-thirds super majority, while a general-purpose sales tax
requires a simple majority (50% + 1) of voter support.
BACKGROUND
ANALYSIS
Results of the Third Community Poll
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On December 15, 20251, staff and the City Council discussed launching the third poll in January
2026. The Cubberley Ad Hoc Committee reviewed the poll outline on December 18, 2025. The
poll ran from January 5 through 12, with a total of 416 residents interviewed via phone and
online. Poll results are attached to this report (Attachment B) and summarized below:
Just over one-third see at least “some need” for additional funds for updated facilities,
dropping from 55% in November 2025 and 58% from April/May 2025.
Support of a parcel tax and a sales tax from interviewed residents improved from the
last poll:
o Parcel tax: received 48% support (from 39% in the second poll); below the
required two-thirds requirement to pass on the ballot. Segmenting these results,
those interviewed were:
Consistently yes: 39%
Consistently no: 37%
Undecided: 24%
o Sales tax: received 48% support (from 37% in the second poll); below the 50% +
1 requirement to pass on the ballot. Segmenting these results, those interviewed
were:
Consistently yes: 39%
Consistently no: 35%
Undecided: 26%
Voters’ top priorities:
o General-purpose tax: maintaining storm drains, fixing potholes, maintaining
streets, and maintaining the City’s financial stability.
o Cubberley: preserving trees and outdoor space, upgrading outdated and
deteriorating electrical and plumbing, upgrading buildings to meet current
standards, and providing safe spaces for children and teens after school and in
the summer.
th. Emergence of
partnership opportunities, discussed in the next section of this report, has expanded possible
funding streams for the Cubberley project, and these partnership opportunities are part of the
funding model. To ensure the highest probability of success and offer the best path forward,
the Ad Hoc and staff continue evaluating options for funding and financing strategies.
1 City Council, December 15, 2025; Agenda Item #3; SR# 2503-4355,
https://portal.laserfiche.com/Portal/DocView.aspx?id=246305&repo=r-704298fc
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support for a City tax measure among the various regional measures. In addition, the City is a
regional shopping destination wherein a portion of sales tax is paid by non-residents;
forthcoming analysis of this non-resident versus resident paid sales tax will be presented to the
Ad Hoc and Council for review.
Partnership Opportunities
TheatreWorks Silicon Valley
announcing the partnership3.
Friends of the Recreation Wellness Center (Friends)
4 to
demonstrate the City’s commitment to provide the land for a recreation wellness center and
the Friends’ commitment to raise donor funds for construction. The Friends and City staff
3 Press Release, January 28, 2006; https://www.paloalto.gov/News-Articles/Community-Services/Palo-Alto-and-
TheatreWorks-Silicon-Valley-Partner-on-Home-at-Cubberley
4 City Council, December 2, 2024, Agenda Item #18; SR# 2410-3634,
https://portal.laserfiche.com/Portal/DocView.aspx?id=112713&repo=r-704298fc&searchid=3427593c-3b18-424c-
bf15-a4d2ead10a05
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continue to discuss the key terms that will form a future agreement for continued
collaboration.
FISCAL/RESOURCE IMPACT
-readiness polling with FM3 ($153k) and Lew Edwards Group strategy support ($108k).
Remaining FY 2026 allocations cover legal counsel, general expenses, outreach materials, and
other contractual services needed to complete site review, financial advising, and community
engagement.
STAKEHOLDER ENGAGEMENT
Community outreach and stakeholder engagement efforts for the project have been extensive
and remain a central component of the overall process. Following the second and third
community meetings, recordings of the presentations were uploaded to the project website to
ensure broader access. Community members who could not attend in person were invited to
share their input through an online public comment card, providing additional opportunities for
feedback to the broader community.
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community meeting and hung on the Cubberley campus, a three-part Family Movie Night series
at Cubberley Theatre that averaged 100 participants per night and brought new families to
campus, new banners featuring real-life participants, Cubberley Artist Studio Program Open
Houses and Workshops, and the launching of the 2026 ArtLift Community Grants. The new
campus directory signs and tenant door painting initiative are nearing completion.
Project website (www.paloalto.gov/improvecubberley),
Online comment card asking for priorities and open fields to share vision and service
needs,
City updates via medium.com blog space,
Project updates sent via email newsletter to the project distribution list and project
updates shared through City channels including Nextdoor and digital newsletters, and
videos,
Utility bill inserts,
Resident mailers, and
Tabling at key City events.
ENVIRONMENTAL REVIEW
ATTACHMENTS
APPROVED BY:
Attachment A
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The Cubberley Site
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Memorandum of Understanding with PAUSD
4 both the City Council and Palo Alto Unified School District (PAUSD or
District) Board of Education approved a Memorandum of Understanding (MOU) related
to the future of the Cubberley site. The MOU outlines key terms and conditions for the
purchase and future planning of Cubberley. The land purchase, which would transfer
ownership of seven acres from PAUSD to the City, is contingent on voter approval of a
bond measure in November 2026. This condensed timeframe requires development of
a master plan for the site by March 2026, conduct stakeholder and community
engagement and outreach, polling, financial analysis, CEQA analysis, and other critical
tasks. The addition of the seven acres, plus the eight acres already owned by the City of
1 City Council, December 2, 2024: https://portal.laserfiche.com/Portal/DocView.aspx?id=112707&repo=r-
704298fc&searchid=c3e3ed6f-6cda-4dd3-ba35-5d8d4be5579e
2 https://www.cityofpaloalto.org/files/assets/public/v/1/city-manager/communications-office/cubberley-
community-center_mappdf.pdf
3 Cubberley Concept Plan 2019: https://www.pausd.org/about-us/committees-task-forces/archived-
committees/cubberley-master-plan
4 City Council, October 7, 2024; Agenda Item AA1; SR #2409-3500,
https://portal.laserfiche.com/Portal/DocView.aspx?id=98415&repo=r-704298fc&searchid=e199f724-22ab-
472b8ad8-ca162c4dcf8a
Attachment A
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Palo Alto provides an opportunity to develop a new community center and other
improvements on a combined 15 acres at the Cubberley site to provide a range of City
programs, including health, wellness, and recreational opportunities for residents.
Master Plan Update and Pursuit of a Local Ballot Measure
9 related to the future of the Cubberley site. These actions included
approval of a contract with Concordia, LLC, and associated budget actions for
development of a revised Master Plan for the Cubberley Community Center site,
building on the previous master plan completed in 2019 by Concordia and guided by
significant community input. Additionally, the Council approved a Letter of Intent with
the Friends of the Palo Alto Recreation Wellness Center for the purpose of fundraising
for a recreation wellness center (gymnasium) at the Cubberley site, and a workplan for
pursuit of a November 2026 local ballot measure to fund the purchase of land and
development of a new community center at the Cubberley site.
10 to
continue the current use of the property, including playing fields, approval of a
professional services agreement with Rincon for CEQA analysis,11 and approval of
professional service agreements with Lew Edwards Group and Fairbank, Maslin, Metz
& Associates12 for ballot measure strategy advisement and community polling.
Cubberley Ad Hoc Committee
9 City Council, December 2, 2024; Agenda Item 18, SR #2410-3634,
https://portal.laserfiche.com/Portal/DocView.aspx?id=112713&repo=r-704298fc
10 City Council, December 2, 2024; Agenda Item 12; SR #2410-3651,
https://portal.laserfiche.com/Portal/DocView.aspx?id=112707&repo=r-704298fc
11 City Council, December 16, 2024; Agenda Item 12; SR #2411-3813,
https://portal.laserfiche.com/Portal/DocView.aspx?id=117742&repo=r-704298fc&searchid=96e9506b-
f1bd-485e-a4cb-fc804b5893d1
12 City Council, February 24, 2025; Agenda Item 4; SR #2501-4039,
https://portal.laserfiche.com/Portal/DocView.aspx?id=143364&repo=r-704298fc&searchid=fef509a6-
4d34-4060-bc7a-6ab87db7a0ae
Attachment A
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operating and financial models, and decisions on what should be placed on the
November 2026 ballot.
April 21, 2025 City Council Meeting
17 staff presented outcomes from the first
community meeting held on March 19, an update on the Cubberley Master Plan Project
workplan and sought Council authorization to initiate the first community poll.
18
to the City Council on April 21, 2025.
17 City Council, April 21, 2025; Agenda Item 11; SR #2503-4310,
https://portal.laserfiche.com/Portal/DocView.aspx?id=166428&repo=r-704298fc
18 Staff Presentation, April 21, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=71ade3d7-a57a-4195-a59b-
c410d90832ea
Attachment A
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Theater/Performance Space, Greenspace, Makerspace, and Senior/Multigenerational
Programs.
21 themes for the first community poll designed to test
voter opinions on the community center’s goals, preferred uses, and willingness to
support funding through a tax or bond. The poll themes and questions were developed
with input from the Cubberley Ad Hoc Committee and will inform critical upcoming
milestones in the project. The Council did not take an action but supported proceeding
with the poll.
April 22,2025 Parks & Recreation Commission Meeting
22 staff presented an informational update to the Parks and
Recreation Commission, offering a comprehensive overview of the project's overall
workplan and timeline. The presentation included a detailed summary of Community
Meeting #1, highlighting key themes and priorities that emerged from the community’s
feedback. Staff also introduced Poll #1, which was launched at the end of April, and
encouraged Commissioners to help promote the survey to ensure broad community
participation. In addition, the presentation outlined several ways the Commission can
remain engaged and support the project, including serving as ambassadors within the
community, helping to share information, and providing feedback. The creation of a
PRC Cubberley ad-hoc committee was discussed and it was decided that this topic will
be further considered during the upcoming workplan revisions scheduled for the coming
months.
June 9, 2025 City Council Meeting
23 staff presented to City Council the results of the first community poll,
community engagement milestones coming up and updates to the workplan. The focus
of the first poll was to survey voter input on the goals and future of the community
center and possible support for a tax or bond measure. Staff also shared community
engagement. Overall, the poll found broad majority support for improvement at the
Cubberley site. Surveyed voters place highest priority on bringing the facility up to
modern standards for electrical, plumbing, safety, and accessibility early childhood
21 FM3 Presentation, April 21, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=83ec6422-b6e4-4e83-9ca3-
ca746a5971a0
22 Staff Presentation, April 22, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=dae0543c-e007-4fc1-9a69-
fd08b156ee94
23 City Council, June 9, 2025, Agenda Item 2; SR#2503-4313,
https://portal.laserfiche.com/Portal/DocView.aspx?id=182790&repo=r-704298fc&searchid=57dac2b5-
5c42-4ef0-978a-be940766f395
Attachment A
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education; affordability and efficient use of taxpayer dollars; and overall repairs for the
facility. Lastly, staff shared with the City Council the community revised Vision
Statement for the future of the Community Center.
June 12, 2025 Second Cubberley Master Plan Community Meeting
A vibrant, beloved,
and adaptable destination that promotes learning, connections, joy, and wellbeing
where all cultures and generations belong. Following this, staff provided an overview
presentation to orient attendees to the three 3-D concept plans being presented. Each
conceptual design includes an A, B, and C variations exploring different configurations
of building placement, new construction vs renovation, green space, bike and
pedestrian circulation, and parking—both above and below ground.
Attachment A
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Approximately 130 community members attended the second Cubberley Community
Meeting and were highly engaged in providing feedback on the three presented concept
designs. Attendees shared a wide range of reactions to various aspects of the designs,
particularly discussing building layouts, the placement and amount of green space,
parking structures, and preferences between above- and below-ground concepts. While
perspectives varied, there was clear consensus around the excitement for the project’s
progress and enthusiasm to see the plans taking shape. Community members
expressed eagerness to continue the conversation, particularly around program
placement, at the next meeting.
June 19, 2025 Public Art Commission Meeting
27 City staff presented to the Public Art Commission and discussed
potential opportunities to support the City’s Strategic Activation Plan for the Cubberley
site, which was developed by staff in coordination with the City Council’s Cubberley Ad
Hoc Committee. The plan outlined phased enhancements and activations aligned with
the broader master planning process, community engagement efforts, and the
anticipated November 2026 ballot initiative. As part of the discussion, Commissioners
explored how the ArtLift grant program—previously identified at their January retreat as
a potential tool—could be leveraged to support temporary public art installations at
Cubberley and other key locations. Ideas included murals, ground art, freestanding
sculptures, and performance-based activations to help generate community excitement
and reinforce the role of the arts in creating vibrant, inclusive public spaces.
June 24, 2025 Parks & Recreation Commission Meeting
28 City staff provided the Parks and Recreation Commission with an
informational update on the Cubberley Community Center Master Plan. The
presentation included a recap of the second community meeting held on June 12,
where Concordia unveiled three concept designs for the site and invited community
feedback. Staff also presented the results of the first community poll, released in late
April, and shared a list of proposed near-term activation ideas for the Cubberley site,
inviting the Commission’s input. In addition, staff sought feedback from the Commission
on the three concept designs. The newly formed PRC Cubberley Ad Hoc Committee will
continue to refine the activation plans in July.
27 Staff Presentation, June 19, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=a036e199-31cd-4d94-8214-
7fb0170e39ac
28 Staff Presentation, June 24, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=ac29aa36-1b3a-4403-b8b2-
cc403685865d
Attachment A
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July 9, 2025 Planning and Transportation Commission Meeting
On July 9, 2025,31 the Planning and Transportation Commission (PTC) received an
update on the Cubberley Master Plan and was asked to provide input to help inform the
next phase of the planning process. Staff requested feedback on several key aspects
recently reviewed by the community, including arrival and parking, pedestrian
circulation, building scale and space organization, greenspace layout, the balance of
built and open space, and how the site can be a good neighbor. Additional PTC
feedback emphasized the importance of clear cost comparisons between renovation
and new construction, interest in public-private funding models, and support for a future
bond measure and donor engagement. Commissioners favored partial underground
parking and better integration with transit and surrounding neighborhoods. There was
broad interest in maintaining flexible green space for events, ensuring safe and
separate bike/pedestrian circulation, and preserving multigenerational, inclusive
programming. Suggestions also included clearer diagrams, more tangible use
examples, and consideration of impacts from surrounding development.
On July 17,32 2025, the Architectural Review Board (ARB) received a presentation on
the Cubberley Master Plan and provided early feedback to help shape the next phase of
planning. The Board expressed strong support for phased development and
emphasized minimizing disruption to existing tenants and programs. Members praised
pedestrian and bike circulation, supported the proposed balance of buildings and green
space, and encouraged improvements to vehicle access and mobility hubs. There was
general support for new construction over renovation and interest in enhancing the site's
identity through public art and flexible community spaces. The ARB also encouraged a
welcoming design that reflects Cubberley’s civic and cultural significance while being a
good neighbor to the surrounding community.
On September 17, 2025, the City held the third and final community meeting for the
Cubberley Master Plan, facilitated by Concordia. Approximately 150 community
members attended and were highly engaged in reviewing the refined concept design. At
the outset, City staff and Concordia recapped the first two community meetings,
provided a project overview, and highlighted updates to the concept plan, including
31 Staff Presentation, June 9, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=49fc32cf-caa1-4dd9-97f9-
5d5d02150256
32 Staff Presentation, July 17, 2025;
https://cityofpaloalto.primegov.com/Portal/viewer?id=0&type=7&uid=2a9a7988-768f-465b-bcf9-
68166ff9af6f
Attachment A
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phasing strategies. Following this presentation, participants engaged in two interactive
activities to provide focused feedback.
Attachment A
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communication channels. Concordia and staff will incorporate this input as they prepare
for the final presentation of the proposed master plan, cost estimates, and phasing
scenarios to the community and City Council on December 8, 2025.
September 23, 2025 Parks and Recreation Commission Meeting
35 2025, the Parks and Recreation Commission (PRC) received a
presentation on the refined Cubberley Community Center Master Plan concept following
the third and final community meeting held on September 17, 2025. Commissioners
reviewed updates on program placement, phasing, and site circulation, and were asked
to provide input on the same questions posed to the community: what is working well,
what could be improved, and what creative ideas could enhance the campus
experience.
October 20, 2025 City Council Meeting
35 Staff Presentation, September 23, 2025;
https://cityofpaloalto.primegov.com/viewer/preview?id=0&type=8&uid=efbb1418-4bbe-49b2-b786-
165e29017ca3
Attachment A
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2
December 15, 2025 City Council Meeting
City Council received an update on the Cubberley Community Center Project, including
results from the second community poll and discussed next steps. Council discussed
key findings from Poll #2, which indicate broad voter support for the City acquiring the
Cubberley property and willingness to invest in limited funding focused on basic repairs,
safety upgrades, and accessibility improvements. Results showed relatively higher
support for parcel tax and sales tax funding mechanisms, with a $250 average annual
parcel tax testing above 50% support and a 0.5% sales tax increase capable of
supporting significantly greater capital financing, pending state authorization. Council
expressed alignment with staff and the Ad Hoc Committee’s recommendation to
continue refining ballot measure options and to launch a third poll in January 2026 to
further test potential parcel tax and sales tax scenarios.
Overall, Council affirmed the importance of a phased, long-term approach to
redevelopment that balances community priorities, funding realities, and opportunities
for partner contributions, while continuing to advance the master plan toward
presentation in March 2026. Following the December 15 meeting, the third poll was
finalized and released in early January 2026.
Palo Alto Voter Views of
Potential Ballot Measures
Key Findings of a Survey Conducted January 5‐12, 2026
220‐7765
Survey Methodology
Dates January 5‐12, 2026
Survey Type Dual‐mode Voter Survey
Likely November 2026 Voters in Palo Alto
416
Research Population
Interviews
(Full Sample) ±4.9% at the 95% Confidence Level
(Half Sample) ±7.1% at the 95% Confidence LevelMargin of Sampling Error
Telephone Email
Invitations
Text
InvitationsContact Methods
Telephone Online
InterviewsData Collection Modes
Tracking 2013, 2016, 2018, 2020, 2021, 2022, April/May 2025 & November 2025
(Note: Not All Results Will Sum to 100% Due to Rounding)
2
Context
3
Fewer than three in ten see “a great need” or “some need” for
funding for the City in principle.
Next, how would you rate the City of Palo Alto’s need for additional funding?
Is there a great need for additional funding, some need, a little need or no real need for additional funding?
Great/SomeNeedGreat Need Some Need A Little Need No Real Need Don't Know
2026 24%18%32%21%
29%
29%4%
2020 7%
6%
5%
5%
25%
26%
31%
35%
18%20%33%
32%15%
Q3.
4
Just over one‐third see at least “some need” for additional funds
for updated facilities to provide recreation services.
In your personal opinion, do you think that Palo Alto has a great need, some need, a little need, or no real need for additional funds
for updated facilities to provide services including classes, camps, fitness programs, or drop‐in casual spaces?
Great/SomeGreat Need Some Need A Little Need No Real Need Don't Know Need
2026 8%29%19%32%13%36%
November 2025 23%31%16%17%12%55%
April/May 2025 18%40%17%17%8%
Q4.
5
Views of Potential
Measures
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Voters heard one of two potential ballot measures for Palo Alto.
Parcel Tax
City of Palo Alto Cubberley Community Center Repair/Safety/Update Measure. To purchase
Community Center land from Palo Alto Unified School District providing $65,500,000 for school
repair aging Center to meet current safety, earthquake, accessibility standards; upgrade outdated/
electrical systems/plumbing; and to acquire, construct, repair facilities, sites, and equipment;
City of Palo Alto’s measure levying 11¢ per square foot of improvements, providing approximately $7,300,000
until ended by voters, exempting low‐income seniors, subject to published independent audit, all funds
locally, be adopted?
Sales Tax
City of Palo Alto Community Safety/Services Measure. To provide general city services such as repairing
Community Center for current safety, earthquake, accessibility standards; upgrading deteriorating
systems, wiring, plumbing; acquiring outdoor space/sites; maintaining streets, safe, clean downtown/
cores; preparing for natural disasters/earthquakes; repairing deteriorating community spaces, libraries,
City of Palo Alto’s measure enacting a 0.5% (1/2¢) sales tax, providing approximately $15,600,000 annually
ended by voters, subject to published independent audit, all funds used locally, be adopted?
Q2 (Split A & B). Would you vote yes or no on this measure?
7
Neither has support from a majority of voters.
Parcel Tax Sales Tax
Requires 66.7%Requires 50% +1
Definitely yes
yes
17%
15%
22%Total
s
Total
14%
12%Undecided, lean yes 15%
Undecided, lean no
no
6%3%Total Total
No16%14%
11%
42%Definitely no 21%23%
Undecided 9%
Q2 (Split A & B). Would you vote yes or no on this measure?
8
Voter Priorities
9
Voters’ top priorities for a general‐purpose measure include storm
drains, potholes, street maintenance and financial stability.
General‐Purpose Sales Ta x Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Maintaining storm drains to prevent pollutants and 36%34%24%
27%
34%
32%
25%
35%
28%
5%garbage from entering the Bay
Fixing potholes 64%26%
22%
27%
28%
19%
26%
37%9%
Maintaining streets
Maintaining the City’s financial stability
Improving fire and 911 emergency response
39%6%
7%
13%
7%
15%
Maintaining and repairing neighborhood streets
Preparing for natural disasters such as earthquakes,
38%
flooding and sea‐level rise
Q6m‐p & r‐aa. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. Split Sample
10
Smaller shares value a safe, clean downtown
general city services as intensely.
General‐Purpose Sales Ta x Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Maintaining a safe, clean downtown and 20%36%38%7%commercial cores
Improving police response to violent crime 51%29%
15%
22%
33%
26%18%5%
Providing general city services
affordable housing
police response
28%18%
23%
28%
21%
20%31%
20%6%
Repairing deteriorating libraries
traffic congestion
14%14%
20%19%
Q6m‐p & r‐aa. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. Split Sample
11
When it comes to Cubberley‐focused priorities, two‐thirds value
preserving trees and upgrading deteriorating wiring and plumbing.
Cubberley‐Focused Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Preserving trees and outdoor space
Upgrading outdated and deteriorating
29%
15%
26%
22%
28%
17%
16%
35%
50%
34%
37%
30%
27%
22%
24%
27%
20%
31%
42%
8%
8%65%5%electrical wiring and plumbing
Upgrading buildings to meet current earthquake 13%
12%
19%
19%
10%
safety, plumbing, and electrical standards
Providing safe spaces for children and teensafter school and in the summer
Exempting low‐income seniors
Providing space for gathering and community building
deteriorating community spaces
30%
29%
Q6a‐l, q & bb. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. ^Not Part of Split Sample
12
Fewer value improving the Rinconada Pool
or renovating the Cubberley Center.
Cubberley‐Focused Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Improving accessibility to city buildings for 12%31%
28%
28%
27%
39%15%43%people with disabilities
Bringing in funding from partner 14%32%
28%
38%
20%
28%
21%
7%
6%
6%
42%organizations to support Cubberley
Improving a downtown community center 10%with a dedicated space for teens
Acquiring, constructing and repairingfacilities, sites and equipment
seven acres at theCubberley site with proceeds benefitting 6%28%
21%
25%29%12%the Palo Alto Unified School District
^Renovating the existing 70‐year‐old 9%8%
9%
Cubberley Community Center
Improving the Rinconada Pool 8% 16%24%43%
Q6a‐l, q & bb. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. ^Not Part of Split Sample
13
Messaging and Movement
14
The parcel tax never exceeds the two‐thirds vote threshold.
Parcel Ta x
Total TotalDefinitely Yes Probably Yes Undecided, Lean Yes Undecided Undecided, Lean No Probably No Definitely No Yes No
Initial Vote 17%
18%
15%
15%15%9% 6%16%21%48%42%
After Positive Messages
After Negative Messages
14%9%15%26%49%42%
14%15%9%15%27%
66.7%
Q2, Q8 & Q10. (Split A) Would you vote yes or no on this measure?
15
Segmenting the Electorate by
Consistency of Support – Parcel Ta x
Consistent Yes: Voters who consistently indicated they
would vote “yes” on the measure
Consistent No: Voters who consistently indicated they ConsistentConsistentwould vote “no” on the measure
39%37% Swing: Voters who do not fall into any of the other
– remaining consistently undecided or
positions Swing
The following slide shows demographic groups that
disproportionately fall into one category or the other.
16
The sales tax falls short of majority
support even after positive messaging.
Sales Ta x
Total TotalDefinitely Yes Probably Yes Undecided, Lean Yes Undecided Undecided, Lean No Probably No Definitely No Yes No
Initial Vote
After Positive Messages
After Negative Messages
22%
21%
20%
14%12%11%14%23%48%41%
11%15%10% 5% 10%27%47%43%
13%9%15% 5% 11%29%
50.1%
Q2, Q8 & Q10. (Split B) Would you vote yes or no on this measure?
17
Segmenting the Electorate by
Consistency of Support – Sales Ta x
Consistent Yes: Voters who consistently indicated they
would vote “yes” on the measure
Consistent No: Voters who consistently indicated they Consistent Consistentwould vote “no” on the measure 35%39%
Swing: Voters who do not fall into any of the other
– remaining consistently undecided or
positions Swing
The following slide shows demographic groups that
disproportionately fall into one category or the other.
18
Positive Messaging Tested (Both Measures)
Ranked by Very Convincing
^(STANDARDS) Most Cubberley Community Center buildings are more than 70 years old. They were built well
modern internet, and do not meet current disabled access and earthquake safety standards.
Alto residents deserve a community center that is modern, safe, and accessible to the entire community.26%
(ACCOUNTABILITY) This measure will have strict accountability provisions, including a published
audit, to ensure that funds are spent efficiently, effectively, and as promised.
^(BENEFITS FOR PAUSD) This measure is a win‐win for our community. It provides $65.5 million in
‐needed funding for our local schools, which they can use to upgrade technology or make repairs
classrooms.
*(STREETS) Funding from this measure will ensure the City can keep up on street and sidewalk repairs,
traffic flow especially near trains, fix potholes, and provide safe routes to school for children.
Q7. First, please consider the following statements from people who may support this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote yes. ^Split A – Parcel Tax; *Split B – Sales Tax
19
Positive Messaging Tested (Both Measures), Continued
Ranked by Very Convincing
*(ACT LOCAL) We must act locally to protect Palo Alto’s quality of life. This measure will maintain fire and
protection, emergency response, streets, parks, and youth and senior services, and address traffic with
controlled funding to benefit Palo Alto residents.18%
^(LOCAL CONTROL) This proposal would purchase land at the Cubberley site that the City has been leasing for
Owning the land would mean city and community control over how we use the space for arts, culture,
and more into the future.
*(DISASTER) Our community is uniquely vulnerable to natural disasters like earthquake, flooding, sea‐level rise
fire. This measure will provide locally controlled funding for natural disaster preparation and
response.14%
*(DOWTOWN SAFETY) This measure will provide locally controlled funding to help keep our downtown and
cores safe and clean, which will keep small businesses local and shoppers and residents safe.
^(PARTNER FUNDING) This measure will bring together funding from nonprofits, philanthropists,
partner organizations as well as Palo Alto taxpayers. This is a unique chance to bring the community
to create a Cubberley Center our community can be proud of.
Q7. First, please consider the following statements from people who may support this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote yes. ^Split A – Parcel Tax; *Split B – Sales Tax
20
Negative Messaging Tested (Both Measures)
Ranked by Very Convincing
39%(WASTE) The City should cut waste and mismanagement of funds before asking to raise our taxes again.
*(FOREVER) This measure is essentially a “forever tax” which would be in effect well past when the projects
would be done – we shouldn’t raise taxes on our children and grandchildren.
^(PRIORITIES/PARCEL) Our community has higher priorities right now than a brand‐new community center,
addressing public safety, the cost of living, and road repairs.
(COST OF LIVING) At a time when the cost of living is skyrocketing, the last thing we should do is raise our taxes32%even more with a measure like this.
*(PRIORITIES/SALES) This measure is a sneaky attempt to fund a brand‐new Community Center by claiming it will
used for roads and safety.
Q9. Next, please consider the following statements from people who may oppose this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote no. ^Split A – Parcel Tax; *Split B – Sales Tax
21
Conclusions
22
Next Steps/Discussion Items
• While neither mechanism is viable for the 2026 cycle, as always the City may
opt to lay the groundwork for a 2028 effort at the right time.
• A longer runway would allow the city to continue to obtain resident
feedback on a more relaxed timeline.
. A longer runway may provide time to organize a measure in greater concert with the
School District.
. The expanded 2028 electorate may bring a more diverse group of perspectives.
. A stronger focus on basic fixes, safety updates, and preserving trees/outdoor space is
advised.
. Our other cities are actively pursuing philanthropy, grant funding and matching fund
which could also be helpful to an ongoing Cubberley strategy for
improvements.
CONSULTANT WORKING DRAFT. NOT FOR PUBLICATION 23
Curt Below
Curt@FM3research.com
Miranda Everitt
Miranda@FM3research.com
February 3, 2026
1
0
4
5
5
Letter of Intent for the Mutual Cooperation between the City of Palo Alto (hereinafter “the City”
or “CPA”) and TheatreWorks Silicon Valley (hereinafter “TheatreWorks”), a nonprofit 501(c)(3)
charitable organization incorporated in the State of California.
February 3, 2026
1
0
4
5
5
5. Evaluate and align upon access and contracting authority for the project, between the
City and TheatreWorks.
6. Mutually agree to staffing and programs to be conducted in the shared and/or
community spaces.
TheatreWorks and the City are interested in undertaking and completing the new theatre
complex at Cubberley in accordance with one or more future agreements subject to mutually
acceptable terms and conditions. The City and TheatreWorks will endeavor to negotiate a
potential agreement over the next six (6) months, as practicable. Elements to be included in
the agreement(s) include:
1. Term of the agreement(s)
2. Establishment of a time frame and details, including goals for fundraising activities.
3. Contracting requirements to allow TheatreWorks or the City to efficiently
manage construction and occupancy of the new facility.
4. Planning and construction entitlement and permitting responsibilities.
5. Acknowledgement and stewardship of coordination with those City
departments involved in the project.
6. Development of a community outreach and engagement plan to build support for the
project and to receive and address community comments.
7. A project schedule, including timelines for review by environmental agencies,
the City's Architectural Review Board, Planning and Transportation
Commission, and other boards and commissions as may be required.
8. Options for either party to terminate the partnership (or “joint planning process”)
agreement.
This letter is not a binding contract between the City and TheatreWorks and does not
establish a legal partnership or any other legal relationship. Nor shall this letter create any
reliance on either party to act or not act in any specific way. It is intended to facilitate
discussion of the key agreement terms and conditions of the future agreements relating to
this joint project.
Signed by: Ed Shikada for the City (following City Council approval) and Phil Santora for
TheatreWorks
COUNCIL MEETING 1102/09/2026
Received Before Meeting✔
Cubberley Project
City Council Update and
Next Steps
February 9, 2026 www.paloalto.gov/ImproveCubberley
CUBBERLEY PROJECT
• Review Poll #3 Results
• Partnerships in Development
• TheaterWorks
• Friends of the Rec Wellness Center
• Other future partners
• Discussion and Direction on Next Steps
2
POLL NUMBER #3
Fairbanks, Maslin, Maullin, Metz & Associates (FM3) designed poll to
• Specific ballot measure language for a parcel tax or a sales tax
• Familiarity of the Cubberley Campus and associated priorities
• Voter priorities for general purpose tax measure
3
Palo Alto Voter Views of
Potential Ballot Measures
Key Findings of a Survey Conducted January 5‐12, 2026
220‐7765
Survey Methodology
Dates January 5‐12, 2026
Survey Type Dual‐mode Voter Survey
Likely November 2026 Voters in Palo Alto
416
Research Population
Interviews
(Full Sample) ±4.9% at the 95% Confidence Level
(Half Sample) ±7.1% at the 95% Confidence LevelMargin of Sampling Error
Telephone Email
Invitations
Text
InvitationsContact Methods
Telephone Online
InterviewsData Collection Modes
Tracking 2013, 2016, 2018, 2020, 2021, 2022, April/May 2025 & November 2025
(Note: Not All Results Will Sum to 100% Due to Rounding)
2
Context
3
Fewer than three in ten see “a great need” or “some need” for
funding for the City in principle.
Next, how would you rate the City of Palo Alto’s need for additional funding?
Is there a great need for additional funding, some need, a little need or no real need for additional funding?
Great/SomeNeedGreat Need Some Need A Little Need No Real Need Don't Know
2026 24%18%32%21%
29%
29%4%
2020 7%
6%
5%
5%
25%
26%
31%
35%
18%20%33%
32%15%
Q3.
4
Just over one‐third see at least “some need” for additional funds
for updated facilities to provide recreation services.
In your personal opinion, do you think that Palo Alto has a great need, some need, a little need, or no real need for additional funds
for updated facilities to provide services including classes, camps, fitness programs, or drop‐in casual spaces?
Great/SomeGreat Need Some Need A Little Need No Real Need Don't Know Need
2026 8%29%19%32%13%36%
November 2025 23%31%16%17%12%55%
April/May 2025 18%40%17%17%8%
Q4.
5
Views of Potential
Measures
6
Voters heard one of two potential ballot measures for Palo Alto.
Parcel Tax
City of Palo Alto Cubberley Community Center Repair/Safety/Update Measure. To purchase
Community Center land from Palo Alto Unified School District providing $65,500,000 for school
repair aging Center to meet current safety, earthquake, accessibility standards; upgrade outdated/
electrical systems/plumbing; and to acquire, construct, repair facilities, sites, and equipment;
City of Palo Alto’s measure levying 11¢ per square foot of improvements, providing approximately $7,300,000
until ended by voters, exempting low‐income seniors, subject to published independent audit, all funds
locally, be adopted?
Sales Tax
City of Palo Alto Community Safety/Services Measure. To provide general city services such as repairing
Community Center for current safety, earthquake, accessibility standards; upgrading deteriorating
systems, wiring, plumbing; acquiring outdoor space/sites; maintaining streets, safe, clean downtown/
cores; preparing for natural disasters/earthquakes; repairing deteriorating community spaces, libraries,
City of Palo Alto’s measure enacting a 0.5% (1/2¢) sales tax, providing approximately $15,600,000 annually
ended by voters, subject to published independent audit, all funds used locally, be adopted?
Q2 (Split A & B). Would you vote yes or no on this measure?
7
Neither has support from a majority of voters.
Parcel Tax Sales Tax
Requires 66.7%Requires 50% +1
Definitely yes
yes
17%
15%
22%Total
s
Total
14%
12%Undecided, lean yes 15%
Undecided, lean no
no
6%3%Total Total
No16%14%
11%
42%Definitely no 21%23%
Undecided 9%
Q2 (Split A & B). Would you vote yes or no on this measure?
8
Voter Priorities
9
Voters’ top priorities for a general‐purpose measure include storm
drains, potholes, street maintenance and financial stability.
General‐Purpose Sales Ta x Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Maintaining storm drains to prevent pollutants and 36%34%24%
27%
34%
32%
25%
35%
28%
5%garbage from entering the Bay
Fixing potholes 64%26%
22%
27%
28%
19%
26%
37%9%
Maintaining streets
Maintaining the City’s financial stability
Improving fire and 911 emergency response
39%6%
7%
13%
7%
15%
Maintaining and repairing neighborhood streets
Preparing for natural disasters such as earthquakes,
38%
flooding and sea‐level rise
Q6m‐p & r‐aa. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. Split Sample
10
Smaller shares value a safe, clean downtown
general city services as intensely.
General‐Purpose Sales Ta x Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Maintaining a safe, clean downtown and 20%36%38%7%commercial cores
Improving police response to violent crime 51%29%
15%
22%
33%
26%18%5%
Providing general city services
affordable housing
police response
28%18%
23%
28%
21%
20%31%
20%6%
Repairing deteriorating libraries
traffic congestion
14%14%
20%19%
Q6m‐p & r‐aa. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. Split Sample
11
When it comes to Cubberley‐focused priorities, two‐thirds value
preserving trees and upgrading deteriorating wiring and plumbing.
Cubberley‐Focused Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Preserving trees and outdoor space
Upgrading outdated and deteriorating
29%
15%
26%
22%
28%
17%
16%
35%
50%
34%
37%
30%
27%
22%
24%
27%
20%
31%
42%
8%
8%65%5%electrical wiring and plumbing
Upgrading buildings to meet current earthquake 13%
12%
19%
19%
10%
safety, plumbing, and electrical standards
Providing safe spaces for children and teensafter school and in the summer
Exempting low‐income seniors
Providing space for gathering and community building
deteriorating community spaces
30%
29%
Q6a‐l, q & bb. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. ^Not Part of Split Sample
12
Fewer value improving the Rinconada Pool
or renovating the Cubberley Center.
Cubberley‐Focused Priorities
Extremely/VeryExtremely Important Very Important Somewhat Important Not Too Important Don't Know Important
Improving accessibility to city buildings for 12%31%
28%
28%
27%
39%15%43%people with disabilities
Bringing in funding from partner 14%32%
28%
38%
20%
28%
21%
7%
6%
6%
42%organizations to support Cubberley
Improving a downtown community center 10%with a dedicated space for teens
Acquiring, constructing and repairingfacilities, sites and equipment
seven acres at theCubberley site with proceeds benefitting 6%28%
21%
25%29%12%the Palo Alto Unified School District
^Renovating the existing 70‐year‐old 9%8%
9%
Cubberley Community Center
Improving the Rinconada Pool 8% 16%24%43%
Q6a‐l, q & bb. Next, here is a list of ways in which funds generated by this measure could be spent. After each one, please indicate how important each item is to you personally: extremely important,
important, somewhat important, or not too important. ^Not Part of Split Sample
13
Messaging and Movement
14
The parcel tax never exceeds the two‐thirds vote threshold.
Parcel Ta x
Total TotalDefinitely Yes Probably Yes Undecided, Lean Yes Undecided Undecided, Lean No Probably No Definitely No Yes No
Initial Vote 17%
18%
15%
15%15%9% 6%16%21%48%42%
After Positive Messages
After Negative Messages
14%9%15%26%49%42%
14%15%9%15%27%
66.7%
Q2, Q8 & Q10. (Split A) Would you vote yes or no on this measure?
15
Segmenting the Electorate by
Consistency of Support – Parcel Ta x
Consistent Yes: Voters who consistently indicated they
would vote “yes” on the measure
Consistent No: Voters who consistently indicated they ConsistentConsistentwould vote “no” on the measure
39%37% Swing: Voters who do not fall into any of the other
– remaining consistently undecided or
positions Swing
The following slide shows demographic groups that
disproportionately fall into one category or the other.
16
The sales tax falls short of majority
support even after positive messaging.
Sales Ta x
Total TotalDefinitely Yes Probably Yes Undecided, Lean Yes Undecided Undecided, Lean No Probably No Definitely No Yes No
Initial Vote
After Positive Messages
After Negative Messages
22%
21%
20%
14%12%11%14%23%48%41%
11%15%10% 5% 10%27%47%43%
13%9%15% 5% 11%29%
50.1%
Q2, Q8 & Q10. (Split B) Would you vote yes or no on this measure?
17
Segmenting the Electorate by
Consistency of Support – Sales Ta x
Consistent Yes: Voters who consistently indicated they
would vote “yes” on the measure
Consistent No: Voters who consistently indicated they Consistent Consistentwould vote “no” on the measure 35%39%
Swing: Voters who do not fall into any of the other
– remaining consistently undecided or
positions Swing
The following slide shows demographic groups that
disproportionately fall into one category or the other.
18
Positive Messaging Tested (Both Measures)
Ranked by Very Convincing
^(STANDARDS) Most Cubberley Community Center buildings are more than 70 years old. They were built well
modern internet, and do not meet current disabled access and earthquake safety standards.
Alto residents deserve a community center that is modern, safe, and accessible to the entire community.26%
(ACCOUNTABILITY) This measure will have strict accountability provisions, including a published
audit, to ensure that funds are spent efficiently, effectively, and as promised.
^(BENEFITS FOR PAUSD) This measure is a win‐win for our community. It provides $65.5 million in
‐needed funding for our local schools, which they can use to upgrade technology or make repairs
classrooms.
*(STREETS) Funding from this measure will ensure the City can keep up on street and sidewalk repairs,
traffic flow especially near trains, fix potholes, and provide safe routes to school for children.
Q7. First, please consider the following statements from people who may support this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote yes. ^Split A – Parcel Tax; *Split B – Sales Tax
19
Positive Messaging Tested (Both Measures), Continued
Ranked by Very Convincing
*(ACT LOCAL) We must act locally to protect Palo Alto’s quality of life. This measure will maintain fire and
protection, emergency response, streets, parks, and youth and senior services, and address traffic with
controlled funding to benefit Palo Alto residents.18%
^(LOCAL CONTROL) This proposal would purchase land at the Cubberley site that the City has been leasing for
Owning the land would mean city and community control over how we use the space for arts, culture,
and more into the future.
*(DISASTER) Our community is uniquely vulnerable to natural disasters like earthquake, flooding, sea‐level rise
fire. This measure will provide locally controlled funding for natural disaster preparation and
response.14%
*(DOWTOWN SAFETY) This measure will provide locally controlled funding to help keep our downtown and
cores safe and clean, which will keep small businesses local and shoppers and residents safe.
^(PARTNER FUNDING) This measure will bring together funding from nonprofits, philanthropists,
partner organizations as well as Palo Alto taxpayers. This is a unique chance to bring the community
to create a Cubberley Center our community can be proud of.
Q7. First, please consider the following statements from people who may support this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote yes. ^Split A – Parcel Tax; *Split B – Sales Tax
20
Negative Messaging Tested (Both Measures)
Ranked by Very Convincing
39%(WASTE) The City should cut waste and mismanagement of funds before asking to raise our taxes again.
*(FOREVER) This measure is essentially a “forever tax” which would be in effect well past when the projects
would be done – we shouldn’t raise taxes on our children and grandchildren.
^(PRIORITIES/PARCEL) Our community has higher priorities right now than a brand‐new community center,
addressing public safety, the cost of living, and road repairs.
(COST OF LIVING) At a time when the cost of living is skyrocketing, the last thing we should do is raise our taxes32%even more with a measure like this.
*(PRIORITIES/SALES) This measure is a sneaky attempt to fund a brand‐new Community Center by claiming it will
used for roads and safety.
Q9. Next, please consider the following statements from people who may oppose this measure. For each one, please indicate whether you find it very convincing, somewhat convincing,
not convincing as a reason to vote no. ^Split A – Parcel Tax; *Split B – Sales Tax
21
Curt Below
Curt@FM3research.com
Miranda Everitt
Miranda@FM3research.com
PARTNERSHIPS IN DEVELOPMENT
Opportunity to advance project elements through a combination
TheatreWorks
• Two theatre performing arts complex
• Renovation of Pavilion and community theater
• LOI includes strategies to guide ongoing discussions
Friends of the Recreation Wellness Center
• LOI approved by Council December 2024
• Developing terms for a future agreement
Other Potential Partners
5
NEXT STEPS
Master Plan
• February– Parks & Recreation Commission
• March - ARB/PTC joint meeting
• Continue CEQA Analysis for April adoption
Polling
• Fourth poll planned for April, focused on voter support
Continue Community and Partner Engagement
6
CHRISTINE PARAS
Administrative Services Assistant Director
Christine.Paras@paloalto.gov
(650) 329-2486
KRISTEN O’KANE
Community Services Director
Kristen.O’Kane@paloalto.gov
(650) 463-4908