HomeMy WebLinkAboutStaff Report 2509-5186CITY OF PALO ALTO
Policy & Services Committee
Special Meeting
Wednesday, October 29, 2025
6:30 PM
Agenda Item
4.City Council Referral to the Policy & Services Committee to Consider Updates to the
Advocacy Process Manual and for Committee Recommendation of changes, if any, to the
City Council for Adoption; CEQA - Not a Project
Policy & Services Committee
Staff Report
From: City Manager and City Clerk
Report Type: ACTION ITEMS
Lead Department: City Manager
Meeting Date: October 29, 2025
Report #:2509-5186
TITLE
City Council Referral to the Policy & Services Committee to Consider Updates to the Advocacy
Process Manual and for Committee Recommendation of changes, if any, to the City Council for
Adoption; CEQA - Not a Project
RECOMMENDATION
Staff recommends the Policy & Services Committee discuss potential updates to the [Legislative]
Advocacy Process Manual, including addressing legislation sponsorship and recommend the City
Council adopt the updated manual.
BACKGROUND
The City’s legislative program is guided by the Legislative Guidelines1, the Advocacy Process
Manual2, and City Council direction to strategically weigh in on legislative issues3. The Policy &
Services Committee (the Committee), followed by the City Council, annually review and update
the Legislative Guidelines. The City Council most recently updated the Advocacy Process Manual
in 2020 and gave its direction regarding strategically weighing in in 2021.
At the April 8, 20254 Committee meeting, the Committee expressed an interest in updating the
City’s Advocacy Process Manual, specifically as it relates to the process for legislation
1 City of Palo Alto’s 2025 Federal and State Legislative Guidelines:
https://www.paloalto.gov/files/assets/public/v/1/city-manager/legislation/2025-legislative-guidelines.pdf
2 Advocacy Process Manual: https://www.paloalto.gov/files/assets/public/v/1/intergovernmental-
affairs/advocacy-manual-updated-jan-2020.pdf
3 City Council, June 22, 2021; Agenda Item #7, Staff Report # 12344
https://recordsportal.paloalto.gov/Weblink/DocView.aspx?id=81546
and June 22, 2021 City Council Action Minutes
https://recordsportal.paloalto.gov/Weblink/DocView.aspx?id=42803
4 Policy & Services Committee, April 8, 2025; Agenda Item #3
https://cityofpaloalto.primegov.com/Portal/Meeting?meetingTemplateId=16030
sponsorship. The City Council subsequently referred9 to the Committee a review of the Manual
to address the legislation sponsorship process and any other recommended changes and directed
that the Committee forward any recommended changes to the full City Council for final
consideration and adoption.
ANALYSIS
The list below includes suggestions raised by Committee members and staff. They are included
for Committee consideration and discussion. The Committee may also review and propose
updates to other sections of the Manual as desired.
Possible Update Suggestions from Committee members:
Legislation sponsorship process
Possible Update Suggestions from staff:
Notification of all City Councilmembers of signed legislative advocacy letters through
email or an annual informational report to Council (in addition to the current practice of
posting on the Intergovernmental Affairs webpage10)
Involvement of City Clerk’s Office
Formally incorporating the “strategic weighing in” City Council direction into the Manual
instead of as a separate resource outside of the Manual
FISCAL/RESOURCE IMPACT
Discussion of this item does not have a fiscal impact. There could be resource impacts on staff
capacity depending on the extent of the proposed changes.
STAKEHOLDER ENGAGEMENT
Staff from the City Manager and City Clerk’s Office collaborated with the City’s legislative
advocates on this item.
ENVIRONMENTAL REVIEW
The proposed Council action is not a project under the California Environmental Quality Act
(CEQA), as it involves organizational and administrative activities. (CEQA Guidelines, Section
15378(b)(2)).
9 City Council, June 16, 2025; Agenda Item #4, Staff Report # 2505-4751
https://recordsportal.paloalto.gov/Weblink/DocView.aspx?id=83480
10 Palo Alto Intergovernmental Affairs: https://www.paloalto.gov/Departments/City-Manager/City-Policy-
Initiatives/Intergovernmental-Affairs
ATTACHMENTS
APPROVED BY:
City of Palo Alto Advocacy Process Manual
2020 update
TABLE OF CONTENTS
PAGE 2
PURPOSE
LEGISLATIVE GUIDELINES
COORDINATION OF THE LEGISLATIVE PROGRAM
PAGE 3
THE ROLE OF THE CITY COUNCIL
THE ROLE OF THE CMO
PAGE 4
THE ROLE OF CITY DEPARTMENTS
CITY ADVISORY COMMISSIONS AND COMMITTEES
UTILITIES DEPARTMENT
PAGE 5
LEGISLATIVE ADVOCACY IN SPECIAL CIRCUMSTANCES
SIGNATURES ON LEGISLATIVE COMMUNICATION
LOBBYING BY CITY PERSONNEL
PAGE 6
ADVOCACY METHODS
CITY COUNCIL MEETINGS WITH OTHER ELECTED OFFICIALS
STATE LEGISLATIVE TIMELINE
CITY-SPONSORED STATE LEGISLATION
Advocacy Process Manual
2020 update
Page 2
PURPOSE
The goals of the City of Palo Alto’s Legislative Program (Program) are to:
1. Describe the internal procedures related to state and federal advocacy, and
2. Ensure potentially impactful state and federal legislation is identified , analyzed,
tracked, and possibly, communicated to policymakers
LEGISLATIVE GUIDELINES
Each year1 staff will suggest specific legislative priorities for Counci l approval, first at a
Policy and Services Committee meeting, and then once approved, before the full Council.
Ideally, the priorities will be fully approved by Council in December or January in advance
of the upcoming state legislative session. As the priorities will have been discussed and
approved by the Policy and Services Committee, they will be placed on the Council’s
consent agenda, unless requested otherwise.
The Legislative Guidelines provide direction to the City Council, City staff, and the Cit y’s
state and federal legislative advocates. Each update is drafted after discussion with
lobbyists and consideration of policy issues that are current and /or will most likely appear
the following year.
COORDINATION OF THE LEGISLATIVE PROGRAM
Immediately after a department or the City Manager’s Office (CMO) learns of
governmental action potentially affecting the City, internal communication and
coordination to analyze the action begins. If warranted, a formal City position and
advocacy actions are developed for recommendation to the City Council or City Manager.
Departments are urged to proactively identify legislation of importance to the City , and
to communicate with the CMO.
At this point, action can proceed in either of two ways:
1. If the Council has previously adopted a legislative guideline relevant to the legislation,
the CMO may act by engaging in the advocacy methods noted on page 6.
2. If there is no relevant legislative guideline or Council direction related to a potentially
impactful bill, if the issue is politically controversial, or if there is significant local
1 1 If staff recommends no guideline changes - after a review of the current year’s approved guidelines,
Council’s adopted Citywide priorities, and a discussion with lobbyists - the priorities from one year will carry
over to the next year with no need to return to Council for a re-affirmation of previously approved
guidelines.
Advocacy Process Manual
2020 update
Page 3
interest in the issue, the proposed legislation is referred to Council for direction. (See
Legislative Advocacy, on page 5)
THE ROLE OF THE CITY COUNCIL
The City Council has ultimate responsibility for determining the City’s position on
legislative issues. The Council's specific responsibilities include:
• Through a review process and staff suggestions, establish state and federal legislative
priorities
• Meet with the City's State and Federal legislative advocates as needed or desired to
best represent the interests of Palo Alto
• Work with external entities on issues of shared regional policy concern
• Determine positions on resolutions proposed for adoption by the League o f California
Cities, the National League of Cities, the Santa Clara County Cities Association, and
similar regional entities, as requested
• Assume an active advocacy role with legislators on behalf of the City. This may include
travel to Washington, DC and/or to Sacramento. Any such travel will be consistent
with current City travel policies.
THE ROLE OF THE CMO
The CMO, through the City’s Intergovernmental Affairs Officer, is the central coordinator
of the City's legislative program. The responsibilities and activities of the office include:
• Ensuring the consistency of legislative action throughout the City
• Serving as a clearinghouse and record keeper for all legislation of interest and
monitoring bills of interest to the City
• Coordinating contacts and communications with legislators and their staff
• With departmental assistance, evaluating proposed legislation that may affect the
City
• Disseminating information on public policy items of interest to City departments
• Directing and overseeing the City’s lobbyists, including setting priorities for action
that are consistent with Council direction
• Preparing advocacy letters for the Mayor’s signature
• Maintaining the City’s Intergovernmental Affairs web portal
Advocacy Process Manual
2020 update
Page 4
• Serving, as needed, as the liaison to stakeholder groups, legislative offices, and local
jurisdictions concerning legislative activities
• Coordinating the regular review of Legislative Guidelines and presenting them at the
Policy and Services Committee
• Coordinating, briefing, and providing support to Counci l members for visits with State
and/or Federal legislators, as requested
THE ROLE OF CITY DEPARTMENTS
Active departmental participation is essential to the success of t he Legislative Program.
Departmental employees are the subject matter experts who can provide technical
assistance and unique insight into issues potentially impacting the City. Responsibilities of
the departments include, but are not limited to:
• Informing the CMO of policy issues of importance to the City and any specific bills
they become aware of that may impact the department
• Designating key contacts within the department or division who are responsible for
evaluating legislation and/or assisting the Intergovernmental Affairs Officer w ith
legislative analysis and advocacy letters
• Suggesting organizations, individuals, publications, and/or legislators who may be
allies in advocating the City's position on certain legislation
CITY ADVISORY COMMISSIONS AND COMMITTEES
City employees who are staff or liaison to Council appointed advisory commissions and
committees should encourage those bodies to bring to the CMO’s attention any
proposed legislation for which they recommend a position or wish the CMO to track.
Any advisory commission or committee, or member of any such body, that wishes to
represent the City in meetings or communications with a legislator or legislative staff
member while under the auspicious of the commission or committee must first
coordinate with the CMO. Any engagement while in an official City capacity requires
approval from the City Manager, to ensure adherence to the City’s guidelines, process,
and current Council priorities. City Manager approval is not necessary for commission or
committee members engaging legislators in a personal capacity, when not representing
the City.
UTILITIES DEPARTMENT
The Utilities Department maintains its own set of legislative guidelines, due to the heavily
and separately regulated nature of the City’s utilities lines. These guidelines are reviewed,
discussed, and approved by the Utilities Advisory Commission, then approved by the City
Council. The Utilities legislative guidelines shall not conflict with, but will compliment, the
City’s guidelines. Advocacy actions that squarely and solely affect the Utilities
Advocacy Process Manual
2020 update
Page 5
Department (ie: an increase in utility rates, a change in departmental operations or
policies, or additional work for staff of only the Utilities Department) and that conform
with approved legislative guidelines, may be approved by the Director of the Utilities
Department.
LEGISLATIVE ADVOCACY IN SPECIAL CIRCUMSTANCES
The Council is the official voice of the City of Palo Alto and the final authority for
determining legislative positions. The processes outlined below reflect instances when
staff has no prior Council authority, or the issue is controversial, or is a current item of
significant community interest.
1. Staff will place the item on a City Council agenda, including a specific bill number,
if any, an analysis of the item, and a recommendation if warranted, for Council
deliberation
2. Staff will follow the direction from Council related to the specific item. If the
direction is to oppose or support a bill, the CMO will relay the position to the
City’s lobbyist, who will take any of the advocacy methods noted below
Importantly, due to the ever evolving and often fast pace of legislative amendments, it is
rarely possible for staff to first appear before the Policy and Services Committee see king
direction. Timing is also a reason why staff receives Council approval on legislative
priorities in advance of the next state legislative session.
SIGNATURES ON LEGISLATIVE COMMUNICATION
Letters and other communications expressing the City's position will customarily bear the
signature of the Mayor. However, if the legislation's principal impact is on the City’s
operating procedures, the communication may be signed by the City Manager. In order
to keep the Council and others informed of all City communication on legislation, copies
of the letters will either be distributed to the Council, or placed on the City’s
Intergovernmental Affairs web portal , or both.
LOBBYING BY CITY PERSONNEL
Any meetings or communication with State of Federal elected officials must be done in a
coordinated way to ensure consistency of messaging, accurate informa tion and record
keeping, and sharing of resources. Therefore, any departmental staff, including
department heads, or City contractors, wishing to directly engage with a state legislat or,
member of Congress, legislative staff, or wishing to testify at a committee hearing shall
first work with the CMO’s office.
Advocacy Process Manual
2020 update
Page 6
ADVOCACY METHODS
Drafting position letters is one advocacy tool, best used in conjunction with others. The
City Council, City Manager, Intergovernmental Affairs Officer, and lobbyists may use any,
or a combination of the below additional advocacy methods:
• Calls to policymakers, their staff, or legislative committee staff
• Meeting with legislators and their staff, stakeholders, and other groups active on
the same issue or bill
• Testifying at a committee hearings regarding the City’s position and/or concerns
• Building coalitions with like-minded entities
CITY COUNCIL MEETINGS WITH OTHER ELECTED OFFICIALS
From time to time, Council meets with the City’s County, State, and/or Federal
representatives, whether in Palo Alto or in other towns. These meetings are an important
component of building legislative relationships and shar ing issues of significance to Palo
Alto. These meeti ngs should be scheduled at the appropriate times during the respective
legislative calendars; City staff will work with the City’s lobbyists, as needed, to facilitate
any such meeting.
STATE LEGISLATIVE TIMELINE
Generally, the State legislature is in ses sion from December to August or September; bills
must be introduced by February of each year. The Governor has 30 days after the end of
session to sign passed bills, depending on when the bill passed. The CMO will convey
specific legislative deadlines to the City Council as requested.
CITY-SPONSORED STATE LEGISLATION
If a department or Council member would like the City to sponsor a state bill, meaning
the City asks a legislator to introduce a bill making changes to state law at our request,
it’s important to note the timing. The general ideal timeline, and the process for suc h
action, is noted below:
October: The bill idea is discussed internally, with the CMO, the affected department(s),
the City’s lobbyist, and possibly, the City Attorney’s Office. Pot ential allies are also
discussed.
November: A fully vetted bill idea, including a summary document and amendments to
the affected code section(s), is brought to a meeting with the potential author. If needed,
more than one meeting with more than one legislator takes place until an author is
secured.
Advocacy Process Manual
2020 update
Page 7
December-February: City staff and lobbyist work with the author’s office on the specific
language, as needed. The bill is sent to the State’s Legislative Council’s Office for official
drafting, and the bill is formally introduced.
February to October: City staff and lobbyist work on advancing the bill, to include
testifying at committee hearings, meeting with proponents and opponents, discussing
amendments and strategy, meeting with the author’s staff and the Governor’s staff
crafting letters and advocacy pieces, and the like.
Due to the potential workload of bill sponsorship and technical specificity required to
craft bill language, it is very important that the affected department(s) designate one or
two staffers who can actively assist the CMO throughout the life of the bill. For specifics
about the timeline and actions required, please contact the Intergovernmental Affairs
Officer.