HomeMy WebLinkAboutStaff Report 2501-4034CITY OF PALO ALTO
CITY COUNCIL
Monday, November 17, 2025
Council Chambers & Hybrid
5:30 PM
Agenda Item
B.Q2 CY 2025 Sales Tax Digest (April-June 2025)
City Council
Staff Report
From: City Manager
Report Type: INFORMATION REPORTS
Lead Department: Administrative Services
Meeting Date: November 17, 2025
Report #:2501-4034
TITLE
Q2 CY 2025 Sales Tax Digest (April-June 2025)
ANALYSIS
This report transmits information regarding the City of Palo Alto’s sales tax receipts for the second
quarter (April to June) of 2025. Listed below are highlights from the report. Detailed discussion and data
can be found in the attached City of Palo Alto Sales Tax Digest (Attachment A).
Regional and statewide sales tax - adjusted benchmark year (rolling four-quarter)
(Attachment A, p. 2):
• Palo Alto: decreased by 7.7%
• San Francisco Bay Area: decreased by 2.5%
• California statewide: decreased by 2.5%
Benchmark year comparisons reflect a rolling four-quarter view of economic activity, adjusted to
exclude non-period-related payments.
City’s most significant activity – benchmark year (rolling four-quarter)
(Attachment A, p. 1):
• Business to Business – Leasing: decreased by 41.6%; represents 12.7% of total sales tax
• Transportation – New autos: decreased by 32.2%; represents 11.7% of total sales tax
These two segments account for over 20% of Palo Alto’s total sales tax for the period and were the
primary drivers of the overall decline.
County Pool - quarterly year-over-year comparison (Q2 2024 and Q2 2025)
(Attachment A, p. 4)
• City share: decreased from 6.3% to 6.1%, or 20 basis points.
• Total County pool: increased $0.1 million, from $1.6 million to $1.7 million
Over the most recent four quarters, the City received approximately $6.6 million from the County Pool,
representing about 19% of the City’s total sales tax revenue of $34.2 million during that period.
ATTACHMENTS
APPROVED BY:
City of Palo Alto
Collections through August 2025
Sales April through June 2025 (2025Q2)
neumo.com (800) 800-8181 Page 1
California Overview
For the year ending in the second quarter of 2025, cash receipts had a 0.0% change statewide and
increase of 0.1% in the S.F. Bay Area. However, when adjusted for non-period-related payments, the
overall economic sales tax activity for the year ending in the second quarter of 2025 decreased by 2.5%
statewide and decreased by 2.5% in S.F. Bay Area.
For the year ending in the second quarter of 2025, sales tax cash receipts for the city decreased by 6.0%
from the prior year. However, when adjusted for non-period related payments, the overall economic sales
tax activity in Palo Alto for the year ending in the second quarter of 2025 decreased by 7.7%. The decrease
in Palo Alto's sales tax revenue was primarily driven by the leasing and new auto sales sectors. On an
economic basis, leasing sales tax revenue decreased by 41.6%, representing 12.7% of the city's total sales
tax for the year ending in the second quarter of 2025. New auto sales decreased by 32.2% over the same
period, contributing 11.7% to the total sales tax revenue for the same period.
Same quarter sales tax cash receipts increased by 2.0% in California from Q2 2024 to Q2 2025. Palo Alto
citywide sales tax cash receipts increased by 0.5% over the Q2 2024 to Q2 2025 period. In addition to
negative misallocations in Q2 2024, it should be noted that the primary reason for the 0.5% increase this
quarter was due to a significant increase in cash related to activity in prior periods. Otherwise, from an
economic basis (actual sales activity solely during the Q2 quarter) there was a 5.3% decline. The key
reasons for the Palo Alto economic decrease this period was due to significant declines in two segments:
the leasing segment, which decreased by 50.7%, a segment that comprises 10.0% of the city's total sales
tax, and the new auto sales segment decreased by 21.9%, which comprises 11.2% of the total sales tax for
the city. According to the California New Car Dealers Association (CNCDA), California’s new light vehicle
registrations increased by 5.4% in 2025Q2. Lastly, increases for restaurants (7.8%) and miscellaneous
relation (16.8%) partially mitigated the decreases for leasing and new auto sales.
Regional Overview
The chart on page two shows adjusted economic benchmark year amounts, which shows the year ended
second quarter of 2025 compared to the year ended second quarter of 2024 (benchmark years are rolling
annual comparisons through the current quarter). The divergence in growth rates between California and
Palo Alto is attributed to the stronger overall performance of sales tax generating businesses statewide
compared to those operating in Palo Alto.
BENCHMARK YEAR 2025Q2 COMPARED TO BENCHMARK YEAR 2024Q2
City of Palo Alto
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% of Total / % Change Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast Central Coast
General Retail 30.3 / 9.6 29.6 / -0.7 25.8 / -3.6 30.5 / 7.5 38.7 / -3.6 27.6 / -0.3 36.1 / 0.7 27.4 / -1.6 29.1 / 0.6
Food Products 20.5 / 7.2 21.8 / -0.3 23.2 / -0.4 17.3 / -0.4 15.2 / -2.3 24 / -0.2 18.5 / 1.1 19.3 / 1.6 27.2 / 3
Transportation 15.3 / -28.2 22 / -7 18.4 / -6.4 25.8 / -5.5 21.3 / -8.8 22.7 / -7.3 22.3 / -5.3 27.5 / -4.5 27.2 / -9.9
Business to Business 27.3 / -24 15.9 / -2.2 21.5 / -0.3 13.6 / -7.7 14.6 / -5.3 15.7 / -1.5 10.3 / -4.2 10.6 / -2.9 7.9 / 8.1
Misc/Other 6.5 / 51.8 10.7 / -2.4 24.6 / -0.3 18.6 / 0.4 10.2 / -6.3 25 / -0.4 12.7 / -4.1 16.1 / -19.4 8.6 / 12.6
Total 100.0 / -7.7 100.0 / -2.5 100.0 / -2.5 100.0 / -1.5 100.0 / -5.1 100.0 / -2.2 100.0 / -1.8 100.0 / -2.3 100.0 / -0.5
Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast Central Coast
Largest Segment Restaurants Restaurants Restaurants Miscellaneous
Retail
Miscellaneous
Retail Restaurants Apparel Stores Restaurants Restaurants
% of Total / % Change 18.6 / 7.8 16 / 0.3 17.5 / 0.6 13.5 / 21.6 18.2 / 3.6 17.9 / 0.4 19.1 / 3 12.5 / 3 17.7 / 2.9
2nd Largest Segment Leasing Miscellaneous
Retail
Miscellaneous
Retail Restaurants Department
Stores
Auto Sales -
New
Auto Parts-
Repair
Department
Stores
Auto Sales -
New
% of Total / % Change 12.7 / -41.6 12.2 / 6.9 10.9 / 6.2 12 / 0.3 10.9 / -3.8 11.7 / -5.3 12.2 / 2.7 11.2 / -3.4 17.3 / -4.1
3rd Largest Segment Auto Sales -
New
Auto Sales -
New
Auto Sales -
New
Auto Sales -
New Restaurants Miscellaneous
Retail
Auto Sales -
New
Auto Sales -
New
Miscellaneous
Retail
% of Total / % Change 11.7 / -32.2 10.7 / -4.7 8.8 / -7.4 11.3 / -0.6 10.1 / -4 10.1 / 7.6 10.7 / -1.4 11 / -0.9 8.7 / 6
ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 2nd Quarter 2025
ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 2nd Quarter 2025
City of Palo Alto
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Leasing
12.8%
Restaurants
18.7%
Auto Sales -New
11.8%
Office Equipment
7.4%
Apparel Stores
7.6%
All Other
41.8%
Net Pools & Adjustments
22.3%
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
*Benchmark year (BMY) is the sum of the current and 3 previous quarters (2025Q2 BMY is sum of 2025 Q2, 2025 Q1, 2024 Q4, 2024 Q3)
City of Palo Alto
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County Pool Results
The California sales tax system is known as a "sales and use tax" system. County Pool revenues primarily
reflect the use tax generated from transactions that do not involve a physical point of sale within
California. Businesses report their use tax quarterly, based on activity conducted throughout the county.
The County Pool is distributed each quarter based on a proportional formula. A jurisdiction's quarterly
percentage is determined by dividing its total gross sales tax receipts for the quarter by the total gross
sales tax receipts of all jurisdictions within the county. Consequently, if Palo Alto's gross sales tax receipts
increase relative to the rest of the county during a quarter, the city's share of the total County Pool will
also increase. This quarterly percentage is multiplied by the total countywide pool to determine the
jurisdiction's quarterly County pool revenue.
In the second quarter of 2025, cash receipts for the overall County Pool increased by 8.3% from the same
quarter in the prior year. The City’s share of the Countywide Pool decreased to 6.1%. The City’s revenues
from the County Pool increased from $1,611,681 in 2024Q2 to $1,685,234 in 2025Q2.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order
and represents the year ended in the second quarter of 2025. The Top 25 Sales/Use Tax contributors
generate 54.1% of Palo Alto’s total sales and use tax revenue.
2022Q3 2022Q4 2023Q1 2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 2025Q1 2025Q2
Quarter
Over
Quarter
Total County Pool 28,701,701 29,548,556 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 27,268,380 27,503,817 8.3%
Jurisdiction Share 1,683,544 1,817,421 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 1,673,551 1,685,234 4.6%
Jurisdiction % of Total 5.9%6.2%6.0%6.3%6.7%6.7%6.0%6.3%5.9%5.9%6.1%6.1%
Anderson Honda Macy's Department Store Shreve & Co.
Apple Stores Magnussen's Toyota Of Palo Alto Stanford Health Care
Audi Palo Alto Neiman Marcus Tesla
Bloomingdale's Nordstrom Tesla Lease Trust
Hermes Restoration Hardware Tiffany & Company
Hp Enterprise Services Richemont Varian Medical Systems
Louis Vuitton Sephora Volvo Cars Palo Alto
Lucile Packard Children's Hospital Shell Service Stations Wilkes Bashford
City of Palo Alto
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City of Palo Alto
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$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2025Q2 Benchmark Year 2024Q2
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
City of Palo Alto
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City of Palo Alto
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Economic Category % 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4
Business To Business 20.8% 1,829,261 2,584,832 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 2,683,293 2,135,883 2,490,368
Miscellaneous/Other 17.1% 1,504,679 1,542,138 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322 1,517,005 1,597,816
General Retail 23.8% 2,096,092 1,813,504 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885 1,640,927 2,305,038
Food Products 17.2% 1,514,585 1,396,065 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926 1,195,458 1,260,287
Subtotal Economic (Local Business) 78.9% 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508
Net Pools & Adjustments 21.1% 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580
Total Cash Receipts 100.0% 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088
Economic Segment % 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4
Miscellaneous/Other 37.4% 3,294,198 4,175,255 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978 3,818,384 4,490,992
Restaurants 15.6% 1,376,526 1,268,403 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502 1,073,621 1,114,637
Miscellaneous Retail 6.8% 602,137 529,255 717,726 512,154 582,600 489,040 689,939 480,649 512,077 448,322 545,797
Apparel Stores 6.1% 534,216 455,466 633,554 480,138 531,926 440,402 586,863 478,973 509,894 423,470 538,573
Department Stores 5.7% 503,087 406,470 570,391 432,925 501,499 411,345 549,893 435,388 492,374 356,626 533,032
Service Stations 2.1% 183,941 187,356 187,487 201,591 226,411 198,584 214,900 229,911 222,029 192,723 215,640
Food Markets 1.3% 118,511 107,424 117,774 111,242 114,071 107,031 112,372 103,251 111,465 101,978 116,810
Business Services 3.8% 332,000 206,909 78,229 57,730 80,732 204,085 98,980 83,130 93,106 74,150 98,027
Subtotal Economic (Local Business) 78.9% 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508
Net Pools & Adjustments 21.1% 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580
Total Cash Receipts 100.0% 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic-based amounts. The total amount is the net cash receipts, and it was obtained by
adding up the categories/segments with the “Net Pools & Adjustments” amount.
City of Palo Alto
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Economic Category % 2025Q2 2024Q2 2023Q2 2022Q2 2021Q2 2020Q2 2019Q2 2018Q2 2017Q2 2016Q2
Business To Business 22.4% 7,666,142 10,084,171 9,988,442 8,236,182 7,355,834 8,102,570 7,601,876 6,528,872 4,809,596 4,575,031
Miscellaneous/Other 17.6% 6,014,819 7,162,077 5,829,335 6,964,576 6,164,841 6,109,816 8,481,510 6,808,251 5,861,861 5,718,307
General Retail 24.9% 8,510,616 7,763,626 7,739,196 7,554,354 5,663,144 5,910,350 7,945,988 8,134,343 8,712,822 8,613,532
Food Products 16.8% 5,759,455 5,370,830 5,063,640 4,412,316 2,883,218 3,948,623 4,903,383 4,743,028 4,670,072 4,716,766
Subtotal Economic (Local Business) 81.8% 27,951,032 30,380,704 28,620,612 27,167,428 22,067,037 24,071,358 28,932,757 26,214,494 24,054,351 23,623,636
Net Pools & Adjustments 18.2% 6,231,999 5,982,571 7,171,291 4,368,279 6,057,714 5,820,866 7,157,071 3,505,528 5,275,942 3,728,792
Total 100.0% 34,183,031 36,363,275 35,791,903 31,535,707 28,124,751 29,892,225 36,089,829 29,720,022 29,330,293 27,352,428
Economic Segment % 2025Q2 2024Q2 2023Q2 2022Q2 2021Q2 2020Q2 2019Q2 2018Q2 2017Q2 2016Q2
Miscellaneous/Other 41.9% 14,330,797 17,897,256 16,836,602 15,840,333 14,393,440 15,135,645 17,036,114 15,082,343 12,391,585 11,837,137
Restaurants 15.3% 5,226,871 4,849,896 4,537,576 3,908,881 2,452,584 3,439,950 4,320,409 4,223,808 4,142,644 4,199,182
Miscellaneous Retail 7.2% 2,457,655 2,053,427 1,840,260 2,018,775 1,680,503 1,275,393 1,636,751 1,816,125 2,447,265 2,374,255
Apparel Stores 6.2% 2,111,069 2,041,197 1,914,334 1,834,472 1,292,269 1,399,599 1,993,176 2,510,823 1,950,598 1,921,754
Department Stores 5.7% 1,932,805 1,898,124 1,809,413 1,736,032 1,124,054 1,260,329 1,885,562 1,268,109 1,788,350 1,993,949
Service Stations 2.2% 756,181 871,018 869,156 814,968 493,597 571,923 698,074 612,394 589,879 581,616
Business Services 2.0% 678,082 325,852 382,432 618,224 294,931 579,335 908,303 274,336 288,370 265,547
Food Markets 1.3% 457,572 443,933 430,840 395,742 335,659 409,184 454,368 426,556 455,660 450,196
Subtotal Economic (Local Business) 81.8% 27,951,032 30,380,704 28,620,612 27,167,428 22,067,037 24,071,358 28,932,757 26,214,494 24,054,351 23,623,636
Net Pools & Adjustments 18.2% 6,231,999 5,982,571 7,171,291 4,368,279 6,057,714 5,820,866 7,157,071 3,505,528 5,275,942 3,728,792
Total 100.0% 34,183,031 36,363,275 35,791,903 31,535,707 28,124,751 29,892,225 36,089,829 29,720,022 29,330,293 27,352,428
Historical Analysis by Calendar BMY from 2016Q2 to 2025Q2
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained
by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters
(2025Q2 BMY is sum of 2025 Q2, 2025 Q1, 2024 Q4, 2024 Q3).
City of Palo Alto
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Campbell 0.4% -0.9% -7.6% -4.4% -5.4% 2,583,893 2,580,042 0.1% I.T. Infrastructure Miscellaneous Retail Service Stations Bldg.Matls-Retail
Cupertino 4.1% 0.4% -15.0% -0.9% 17.7% 3,358,869 7,059,293 -52.4% Electronic Equipment Restaurants Office Equipment Service Stations
Gilroy -2.2% 1.4% -3.1% -6.8% -0.8% 4,140,758 4,254,276 -2.7% Restaurants Miscellaneous Retail Apparel Stores Auto Sales - New
Los Altos 5.0% -4.0% -4.5% 6.8% 14.5% 613,437 638,888 -4.0% Recreation Products Bldg.Matls-Whsle Restaurants Electronic Equipment
Los Gatos 4.7% 0.5% -26.3% -20.9% -7.4% 1,369,989 1,440,442 -4.9% Miscellaneous Retail Business Services Auto Sales - New Bldg.Matls-Retail
Milpitas -0.2% 3.9% -3.0% 2.6% 1.9% 6,138,483 5,931,932 3.5% Office Equipment Miscellaneous Retail Electronic Equipment Light Industry
Morgan Hill 36.7% 3.0% -2.6% -13.0% -11.4% 2,668,734 2,542,451 5.0% Apparel Stores Heavy Industry Bldg.Matls-Whsle Service Stations
Mountain View 3.2% 1.9% -12.9% 14.2% 12.1% 4,319,310 4,271,754 1.1% Business Services Restaurants Auto Parts/Repair Service Stations
Palo Alto 6.0% 7.4% -19.8% 48.5% 62.7% 6,973,129 7,365,226 -5.3% Business Services Miscellaneous Retail Leasing Auto Sales - New
San Jose -2.3% 2.3% -12.0% 1.8% 5.6% 48,429,408 47,715,045 1.5% Office Equipment Restaurants Auto Sales - New Green Energy
Santa Clara 13.1% 0.8% 9.4% 17.3% 18.9% 14,904,801 13,474,969 10.6% Office Equipment Electronic Equipment Light Industry Business Services
County of Santa Clara 1.6% 0.6% -41.8% 26.2% 13.2% 2,354,594 1,277,673 84.3% Green Energy Bldg.Matls-Whsle Misc. Vehicle Sales Auto Parts/Repair
Saratoga -3.0% 0.1% -2.7% -14.1% 36.8% 267,089 270,061 -1.1% Health & Government Business Services Light Industry Auto Parts/Repair
Sunnyvale -22.9% 3.5% 15.3% 0.0% -34.0% 8,729,826 7,745,317 12.7% Business Services Light Industry Miscellaneous Retail Office Equipment
Quarterly Analysis by Sales Tax Category: Change from 2024Q2 to 2025Q2 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through the second quarter of 2025, the chart above shows a comparison of one quarter only –
second quarter of 2025 to second quarter of 2024. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
City of Palo Alto
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California Avenue % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
FOOD PRODUCTS 13.4% 110,743 97,674 65.0% 58.9%
GENERAL RETAIL -12.0% 20,131 22,889 11.8% 13.8%
ALL OTHER -12.3% 39,619 45,194 23.2% 27.3%
TOTAL 2.9% 170,493 165,757 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
FOOD PRODUCTS 3.3% 163,529 158,310 32.4% 30.0%
GENERAL RETAIL -3.2% 34,869 36,020 6.9% 6.8%
ALL OTHER -8.0% 306,702 333,489 60.7% 63.2%
TOTAL -4.3% 505,100 527,819 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
FOOD PRODUCTS 6.3% 585,368 550,647 63.5% 61.8%
GENERAL RETAIL 8.7% 245,622 225,966 26.6% 25.4%
BUSINESS TO BUSINESS 7.5% 58,828 54,743 6.4% 6.1%
MISCELLANEOUS 214.9% 20,596 6,540 2.2% 0.7%
CONSTRUCTION -84.1% 7,735 48,795 0.8% 5.5%
TRANSPORTATION -6.5% 3,599 3,848 0.4% 0.4%
TOTAL 3.5% 921,748 890,538 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
GENERAL RETAIL -10.0% 1,303,080 1,448,482 85.8% 77.9%
FOOD PRODUCTS -5.4% 160,820 170,015 10.6% 9.1%
ALL OTHER -77.5% 54,523 241,854 3.6% 13.0%
TOTAL -18.4% 1,518,424 1,860,351 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q2 to 2025Q2 (Economic)
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Town And Country Shopping Center % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
FOOD PRODUCTS -2.9% 118,717 122,242 60.3% 59.9%
GENERAL RETAIL -5.4% 77,090 81,532 39.1% 39.9%
ALL OTHER 263.1% 1,140 314 0.6% 0.2%
TOTAL -3.5% 196,947 204,088 100.0% 100.0%
All Other Geos combined with Balance of Jurisdiction % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
BUSINESS TO BUSINESS -35.0% 1,426,714 2,194,362 25.4% 32.9%
GENERAL RETAIL -7.0% 1,766,886 1,900,089 31.5% 28.4%
FOOD PRODUCTS 5.5% 1,257,542 1,191,920 22.4% 17.8%
TRANSPORTATION -19.8% 1,024,663 1,278,284 18.3% 19.1%
MISCELLANEOUS 127.5% 108,930 47,880 1.9% 0.7%
CONSTRUCTION -59.6% 26,773 66,264 0.5% 1.0%
TOTAL -16.0% 5,611,508 6,678,799 100.0% 100.0%
All Geo Areas Total Comparison 25Q2 & 24Q2 % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
Balance of Jurisdiction -24.1% 2,298,741 3,030,247 41.0% 45.4%
Stanford Shopping Center -18.4% 1,518,424 1,860,351 27.1% 27.9%
Greater Downtown 3.5% 921,748 890,538 16.4% 13.3%
El Camino Real and Midtown -4.3% 505,156 527,819 9.0% 7.9%
Town And Country Shopping Center -3.5% 196,947 204,088 3.5% 3.1%
California Avenue 2.9% 170,493 165,757 3.0% 2.5%
TOTAL -16.0% 5,611,508 6,678,799 100.0% 100.0%
Palo Alto citywide QE 25Q2 & 24Q2 % CHANGE QoQ 2025Q2 QE 2024Q2 QE 25Q2 % OF TOTAL 24Q2 % OF TOTAL
BUSINESS TO BUSINESS -23.0% 1,829,261 2,376,217 26.2% 32.3%
GENERAL RETAIL 6.0% 2,096,092 1,976,918 30.0% 26.8%
FOOD PRODUCTS 7.4% 1,514,585 1,410,663 21.7% 19.2%
TRANSPORTATION -19.8% 1,031,422 1,285,629 14.8% 17.5%
MISCELLANEOUS 69.2% 365,817 216,188 5.2% 2.9%
CONSTRUCTION 48.5% 147,905 99,612 2.1% 1.4%
TOTAL -5.2% 6,985,082 7,365,226 100.0% 100.0%
City of Palo Alto
neumo.com (800) 800-8181 Page 10
City of Palo Alto
neumo.com (800) 800-8181 Page 11
FOOD PRODUCTS,
13.4%CHANGE, $110,743,
65.0%TOTAL
GENERAL RETAIL,
-12.0.% CHANGE, $20,131,
11.8%TOTAL
ALL OTHER, -12.3%
CHANGE, $39,619 , 23.2%
TOTAL
California Avenue 2025Q2 SALES TAX AMOUNTS
FOOD PRODUCTS, $97,674,
58.9%TOTAL
GENERAL RETAIL,
$22,889, 13.8%TOTAL
ALL OTHER, $45,194 ,
27.3%TOTAL
California Avenue 2024Q2 SALES TAX AMOUNTS
FOOD PRODUCTS,
3.3%CHANGE, $163,529 ,
32.4%TOTAL
GENERAL RETAIL,
-3.2% CHANGE,
$34,869 , 6.9%
ALL OTHER,
-8.0% CHANGE,
$306,702
60.7%TOTAL
El Camino Real and Midtown 2025Q2 SALES TAX AMOUNTS
FOOD PRODUCTS, $158,310 ,
30.0%TOTAL
GENERAL RETAIL,
$36,020 , 6.8%TOTAL
ALL OTHER, $333,489 ,
63.2%TOTAL
El Camino Real and Midtown 2024Q2 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 11
City of Palo Alto
neumo.com (800) 800-8181 Page 12
FOOD PRODUCTS,
-0.7%CHANGE, $111,452 ,
62.6%TOTAL
GENERAL RETAIL,
-1.7% CHANGE, $66,281 ,
37.2%TOTAL
ALL OTHER, 110.4% CHANGE, $263 , 0.1%TOTAL
Town And Country Shopping Center 2025Q1 SALES TAX AMOUNTS
FOOD PRODUCTS,
$112,234 ,
62.4%TOTAL
GENERAL RETAIL,
$67,403 ,
37.5%TOTAL
ALL OTHER, $125 , 0.1%TOTAL
Town And Country Shopping Center 2024Q1 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
8.5%CHANGE,
$2,293,821 ,
37.0%TOTAL
GENERAL RETAIL,
-8.1% CHANGE, $1,523,243 ,
24.6%TOTAL
FOOD PRODUCTS,
5.9% CHANGE,
$1,171,805 ,
18.9%TOTAL
TRANSPORTATION,
-23.0% CHANGE, $1,088,246 ,
17.6%TOTAL
MISCELLANEOUS, 133.8% CHANGE,
$88,885 , 1.4%TOTAL
CONSTRUCTION,
-51.2% CHANGE, $29,056 ,
0.5%TOTAL
All Other Geos combined with Balance of Jurisdiction 2025Q1
SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
$2,114,926 ,
33.1%TOTAL
GENERAL RETAIL, $1,657,831 ,
25.9%TOTAL
FOOD PRODUCTS,
$2,114,926 ,
17.3%TOTAL
TRANSPORTATION,
$1,414,019 ,
22.1%TOTAL
MISCELLANEOUS,
$38,011 , 0.6%TOTAL
CONSTRUCTION,
$59,518 , 0.9%TOTAL
All Other Geos combined with Balance of Jurisdiction 2024Q1
SALES TAX AMOUNTS
FOOD PRODUCTS,
6.3%CHANGE, $585,368
63.5%TOTAL
GENERAL RETAIL,
8.7% CHANGE,
$245,622 ,
26.6%TOTAL
BUSINESS TO BUSINESS,
7.5% CHANGE, $58,828 ,
6.4%TOTAL
MISCELLANEOUS,
214.9% CHANGE, $20,596 ,
2.2%TOTAL
CONSTRUCTION,
-84.1% CHANGE, $7,735 ,
0.8%TOTAL
TRANSPORTATION,
-6.5% CHANGE, $3,599 ,
0.4%TOTAL
Greater Downtown 2025Q SALES TAX AMOUNTS
FOOD PRODUCTS,
$550,647 , 61.8%TOTAL
GENERAL RETAIL,
$225,966 , 25.4%TOTAL
BUSINESS TO BUSINESS,
$54,743 , 6.1%TOTAL
MISCELLANEOUS, $6,540
0.7%TOTAL
CONSTRUCTION, $48,795
5.5%TOTAL TRANSPORTATION, $3,848
0.4%TOTAL
Greater Downtown 2024Q2 SALES TAX AMOUNTS
GENERAL RETAIL
$1,448,482
77.9%TOTAL
FOOD PRODUCTS, $170,015
9.1%TOTAL
ALL OTHER, $241,854
13.0%TOTAL
Stanford Shopping Center 2024Q2 SALES TAX AMOUNTS
GENERAL RETAIL,
-10.0% CHANGE, $1,303,080
85.8%TOTALFOOD PRODUCTS,
5.4% CHANGE
$160,820 ,
10.6%TOTAL
ALL OTHER, -77.5% CHANGE
$54,523 , 3.6%TOTAL
Stanford Shopping Center 2025Q2 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 13
Balance of Jurisdiction,
-24.1%CHANGE,
$2,298,741 ,
41.0%TOTAL
Stanford Shopping Center,
-18.4% CHANGE, $1,518,424 ,
27.1%TOTAL
Greater Downtown,
3.5% CHANGE, $
921,748 , 16.4%
TOTAL
El Camino Real and Midtown,
-4.3% CHANGE, $505,156 ,
9.0%TOTAL
Town And Country Shopping Center,
-3.5% CHANGE, $196,947 , 3.5%TOTAL California Avenue, 2.9% CHANGE,
$170,493 , 3.0%TOTAL
All Geo Area Totals 2025Q2 SALES TAX AMOUNTS
Balance of Jurisdiction, $
3,030,247 , 45.4%TOTAL
Stanford Shopping Center, $
1,860,351 , 27.9%TOTAL
Greater Downtown, $
890,538 , 13.3%TOTAL
El Camino Real and Midtown,
$527,819 , 7.9%TOTAL
Town And Country Shopping Center, $
204,088 , 3.1%TOTAL California Avenue, $
165,757 , 2.5%TOTAL
All Geo Area Totals 2024Q2 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
-23.0% CHANGE, $1,829,261 ,
26.2%TOTAL
GENERAL RETAIL,
6.0% CHANGE, $2,096,092 ,
30.0%TOTAL
FOOD PRODUCTS,
7.4% CHANGE,
$1,514,585 ,
21.7%TOTAL
TRANSPORTATION,
-19.8% CHANGE,
$1,031,422 ,
14.8%TOTAL
MISCELLANEOUS, 69.2% CHANGE,
$365,817 , 5.2%TOTAL
CONSTRUCTION,
48.5% CHANGE, $147,905 ,
2.1%TOTAL
Palo Alto citywide 2025Q2 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
$2,376,217 ,
32.3%TOTAL
GENERAL RETAIL, $1,976,918 ,
26.8%TOTAL
FOOD PRODUCTS,
$1,410,663 ,
19.2%TOTAL
TRANSPORTATION,
$1,285,629 ,
17.5%TOTAL
MISCELLANEOUS, $216,188 ,
2.9%TOTAL
CONSTRUCTION, $99,612 ,
1.4%TOTAL
Palo Alto citywide 2024Q2 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts