HomeMy WebLinkAboutStaff Report 14631
City of Palo Alto (ID # 14631)
City Council Staff Report
Meeting Date: 11/14/2022 Report Type: Information Reports
City of Palo Alto Page 1
Title: Sales Tax Digest Summary Calendar 2022 Q2 (April 2022-June 2022)
From: City Manager
Lead Department: Administrative Services
DISCUSSION
This report transmits information regarding the City of Palo Alto’s sales tax receipts for the
second quarter (April through June) of 2022. This quarter marks two full years from the initial
quarter affected by the pandemic.
There are two attachments to this report that provide further level of information:
• City of Palo Alto Sales Tax Digest Summary (Attachment A)
• California Legislative Update (Attachment B)
The City’s sales tax cash receipts of $7.7 million for the second quarter (April to June 2022) is
$184,000 (2.5 percent) higher than the same quarter of the prior year (see Attachment A, Table
5). In contrast, the second quarter of 2022 compared to the second quarter of 2020 increased
by $1.8 million (31.4 percent). It is important to remember that the state offered small
businesses 90-day extensions to pay their second quarter of 2020 taxes, and some companies
made little or no payments in Q2 of 2020 due to this program, therefore 2020 Q1 data includes
late payment anomalies related to this extension.
For the year ending in the second quarter of 2022, cash receipts (including county pools) for the
City increased by 12.1 percent from the prior year. In comparison, the statewide increase was
16.2 percent while Northern California increased by 13.8 percent.
After adjustments for non-period related payments, the overall economic sales tax activity
(local business excluding pools) in Palo Alto for the year ending the second quarter of 2022
increased by 20.1 percent compared to 2021, while the state and Northern California
experienced a 10.0 percent increase and a 2.4 percent decrease, respectively. The City of Palo
Alto experienced a much larger decline in the prior year compared to the state, which resulted
in the larger increase when comparing year over year totals. In addition, a one-time audit
adjustment by the State of California was made to the City’s cash receipts during Q2 2022,
reducing the quarter’s total by $612,000. Although additional details of the refund were not
City of Palo Alto Page 2
made available, the assumption was that this was due to a change in the taxable status of a
previous payment.
The second quarter of 2022 includes $1.4 million of sales tax receipts from the county pool. The
City’s share of the county pool for this quarter is 5.5 percent, a marginal decrease from 5.6
percent in the second quarter of 2021. County pools are primarily from online purchases from
out of state companies, remote sellers who ship merchandise to California/County destinations,
and private vehicle sales that are not directly allocated to a jurisdiction. County pools are
allocated to local jurisdictions based on each jurisdiction’s’ share of total sales taxes.
Attachments:
• Attachment A: Palo Alto Q2 2022 Digest Summary
• Attachment B: California Legislature Update
City of Palo Alto
Sales Tax Digest Summary
Collections through August 2022
Sales May through June 2022 (2022Q2)
www.avenuinsights.com (800) 800-8181 Page 1
California Overview
For the year ending in second quarter of 2022, cash receipts increased 16.2% statewide, 13.8% in
Northern California. However, when adjusted for non-period related payments, the overall economic
sales tax activity for the year ending in second quarter of 2022 increased by 10.0% statewide, and down
2.4% in Northern California.
City of Palo Alto
For the year ending in the second quarter of 2022, sales tax cash receipts for the city increased by 12.1%
from the prior year. However, when adjusted for non-period related payments, the overall economic sales
tax activity in Palo Alto for the year ending in second quarter of 2022 increased by 20.1%.
On a quarterly basis, sales tax cash receipts increased by 2.5% from Quarter 2 of 2021 to Quarter 2 of
2022. However, this increase includes late payment anomalies related to a state sales tax extension
program. The period’s cash receipts include tax from business activity during the period, payments for
prior periods and other cash adjustments. When adjusted for non-period related payments, the overall
economic quarter over quarter sales tax activity (Q2 2021 to Q2 2022) in Palo Alto increased by 17.3%.
A large, one-time audit decision of -$612,000 negatively impacted the city’s cash receipts this quarter.
Without the correction, sales tax cash receipts would have increased by approximately 12.4% from
Quarter 2 of 2021 to Quarter 2 of 2022. Approximately 3.8% of that adjusted 12.4% Q2 of 2022 over Q2
of 2021 increase might be attributed to inflation, based on increases in the Consumer Price Index, (CPI-
U). Very little of Palo Alto’s adjusted 12.4% increase might be attributed to increased economic activity,
based on changes in US Real GDP. Roughly 1.7% is attributable to a decrease in payments from prior
periods, due to Palo Alto taxpayers getting caught up with payments. The remaining roughly 6.9% is a
combination of recovery and other factors (consumers, businesses and organizations getting back to Pre-
Pandemic trends along with non-pandemic related business performance changes). Note that some of
these factors are based on broad based data and thus, these growth factors should be treated as rough
guidelines for economic activity changes this quarter.
Regional Overview
The first chart on page two shows adjusted economic benchmark year amounts, which means that it
shows a full calendar year from the second quarter of 2021 through second quarter of 2022 compared to
second quarter of 2020 through second quarter of 2021 (benchmark years are rolling annual comparisons
through the current quarter). The decrease is different between the state and Palo Alto because the sales
tax from businesses in Palo Alto were more impacted than those statewide.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 2
% of Total / % Change Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast
General Retail 28.5 / 22.3 28.1 / 11.2 24.2 / -12.5 28.4 / 19.7 37.6 / 11.8 26.4 / 15.4 33.1 / 33.0 26.5 / -25.7
Food Products 15.9 / 49.7 20.1 / 18.9 20.9 / -2.2 15.7 / 19.2 14.1 / 11.5 22.1 / 28.3 17.8 / 20.6 17.3 / -7.1
Transportation 21.6 / 13.6 24.6 / 11.4 20.7 / -21.1 27.7 / 13.1 22.9 / 11.5 25.3 / 21.6 26.2 / 27.7 29.9 / -7.2
Business to Business 30.4 / 12.2 16.2 / 3.7 22.1 / -15.6 13.8 / 11.9 14.4 / 8.6 16.1 / 12.3 10.1 / 9.0 11.2 / 3.7
Misc/Other 3.5 / 10.0 11.1 / 0.1 12.1 / -21.3 14.4 / 13.2 11.0 / 2.1 10.0 / 7.7 12.8 / 5.1 15.1 / -22.4
Total 100.0 / 20.1 100.0 / 10.0 100.0 / -14.4 100.0 / 15.7 100.0 / 10.1 100.0 / 18.2 100.0 / 22.5 100.0 / -14.3
Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast
Largest Segment Leasing Restaurants Restaurants Auto Sales -
New
Miscellaneous
Retail Restaurants Miscellaneous
Retail Service Stations
% of Total / % Change 20.1 / 29.8 14.1 / 29.0 15 / 11.2 11.4 / 5.0 13.9 / 43.3 15.9 / 37.9 15.8 / 73.3 11.3 / 21.9
2nd Largest Segment Auto Sales -
New
Auto Sales -
New
Auto Sales -
New
Miscellaneous
Retail
Department
Stores
Auto Sales -
New
Auto Sales -
New
Auto Sales -
New
% of Total / % Change 17.5 / 8.3 11.7 / 3.9 10.2 / -30.4 10.9 / 50.6 11.0 / 0.8 12.9 / 16.7 11.7 / 18.9 11.2 / -21.4
3rd Largest Segment Restaurants Miscellaneous
Retail
Office
Equipment Restaurants Restaurants Department
Stores Restaurants Restaurants
% of Total / % Change 14.1 / 55.8 9.0 / 27.9 7.8 / -10.9 10.6 / 27.0 9.5 / 16.8 8.1 / 13.4 11.1 / 29.3 11.0 / -1.2
BENCHMARK YEAR 2022Q2 COMPARED TO BENCHMARK YEAR 2021Q2
CITY OF PALO ALTO
ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 2nd Quarter 2022
ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 2nd Quarter 2022
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Regional Overview Chart (Economic)
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 3
Leasing
20.2%
Auto Sales -New
17.5%
Restaurants
14.1%
Department Stores
6.3%Office Equipment
5.2%
Furniture/Appliance
5.1%
All Other
31.5%
Net Pools & Adjustments
17.2%
Anderson Honda Macy's Department Store Stanford Health Care
Apple Stores Magnussen' Toyota Tesla
Arco AM/PM Mini Marts Neiman Marcus Tesla Lease Trust
Audi Palo Alto Nordstrom Department Store Tiffany & Company
Bloomingdale's Richemont Union 76 Service Stations
Hermes Rivian Automotive Varian Medical Systems
HP Enterprise Services Shell Service Stations Volvo Cars Palo Alto
Louis Vuitton Shreve & Co.Wilkes Bashford
Lucile Packard Children's Hospital
Net Cash Receipts for Benchmark Year second Quarter 2022: $31,535,707
*Benchmark year (BMY) is the sum of the current and 3 previous quarters (2022Q2 BMY is sum of 2022 Q2, 2022 Q1, 2021 Q4, 2021 Q3)
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order
and represents the year ended second quarter of 2022. The Top 25 Sales/Use Tax contributors generate
60.8% of Palo Alto’s total sales and use tax revenue.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 4
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2022Q2 Benchmark Year 2021Q2
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 5
Economic Category % 2022Q2 2022Q1 2021Q4 2021Q3 2021Q2 2021Q1 2020Q4 2020Q3 2020Q2 2020Q1 2019Q4
Business To Business 27.4%2,098,950 2,032,592 1,969,438 1,762,093 1,652,745 1,765,043 2,060,217 2,022,479 1,851,601 2,000,210 2,375,333
Miscellaneous/Other 22.5%1,719,616 1,695,756 1,682,102 1,702,838 1,620,383 1,467,407 1,679,573 1,322,172 997,005 1,227,541 1,693,416
General Retail 24.7%1,887,242 1,700,135 2,273,543 1,798,257 1,803,297 1,262,756 1,746,602 1,300,645 660,300 1,450,820 2,579,412
Food Products 16.0%1,220,923 1,007,507 1,075,263 970,873 897,222 619,501 668,640 650,152 439,540 990,266 1,256,287
Subtotal Economic (Local Business)90.5%6,926,731 6,435,991 7,000,346 6,234,061 5,973,646 5,114,708 6,155,031 5,295,448 3,948,447 5,668,837 7,904,447
Net Pools & Adjustments 9.5%726,751 1,676,665 1,995,234 539,929 1,496,795 1,675,094 1,186,152 1,227,876 1,877,921 -2,287 1,937,461
Total Cash Receipts 100.0%7,653,481 8,112,655 8,995,580 6,773,990 7,470,441 6,789,802 7,341,183 6,523,324 5,826,368 5,666,550 9,841,908
Economic Segment % 2022Q2 2022Q1 2021Q4 2021Q3 2021Q2 2021Q1 2020Q4 2020Q3 2020Q2 2020Q1 2019Q4
Miscellaneous/Other 52.4%4,010,713 3,965,301 3,962,070 3,837,648 3,654,707 3,499,781 4,170,752 3,682,918 3,181,367 3,551,274 4,677,431
Restaurants 14.3%1,090,690 891,656 941,683 857,066 785,086 527,203 552,176 545,728 342,533 867,027 1,105,719
Miscellaneous Retail 6.3%480,713 429,200 676,701 407,467 456,685 327,729 479,041 326,777 108,953 280,493 499,697
Apparel Stores 6.5%497,465 401,056 537,479 400,589 395,779 264,322 358,744 263,940 72,307 305,737 552,735
Department Stores 5.5%418,507 403,604 525,295 388,703 384,763 237,473 315,453 186,316 29,842 245,948 552,822
Service Stations 3.2%246,847 191,812 190,601 181,448 152,565 116,258 111,241 108,840 70,063 146,291 181,082
Food Markets 1.3%102,476 91,633 106,315 87,521 89,669 71,321 89,396 81,580 77,803 102,026 118,952
Business Services 1.0%79,320 61,729 60,203 73,620 54,393 70,621 78,228 99,348 65,579 170,042 216,011
Subtotal Economic (Local Business)90.5%6,926,731 6,435,991 7,000,346 6,234,061 5,973,646 5,114,708 6,155,031 5,295,448 3,948,447 5,668,837 7,904,447
Net Pools & Adjustments 9.5%726,751 1,676,665 1,995,234 539,929 1,496,795 1,675,094 1,186,152 1,227,876 1,877,921 -2,287 1,937,461
Total Cash Receipts 100.0%7,653,481 8,112,655 8,995,580 6,773,990 7,470,441 6,789,802 7,341,183 6,523,324 5,826,368 5,666,550 9,841,908
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding
up the categories/segments with the “Net Pools & Adjustments” amount.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 6
Economic Category % 2022Q2 2021Q2 2020Q2 2019Q2 2018Q2 2017Q12 2016Q2 2015Q2 2014Q2 2013Q2
Business To Business 26.0%8,195,422 7,303,276 8,174,951 7,725,974 6,752,093 5,468,567 5,127,974 4,058,599 4,729,674 4,147,225
Miscellaneous/Other 21.5%6,791,004 6,004,857 4,907,002 8,108,852 6,523,313 5,930,853 5,764,531 5,456,484 5,234,656 9,020,410
General Retail 24.2%7,629,764 6,184,086 7,107,947 8,392,663 8,421,428 8,469,953 8,163,580 8,075,197 8,042,334 7,801,278
Food Products 13.6%4,301,415 2,872,869 3,929,889 4,836,194 4,790,559 4,586,985 4,619,620 4,328,363 4,034,231 3,654,839
Subtotal Economic (Local Business)85.4%26,917,605 22,365,088 24,119,789 29,063,683 26,487,393 24,456,359 23,675,705 21,918,644 22,040,894 24,623,752
Net Pools & Adjustments 14.6%4,618,102 5,759,663 5,772,436 7,026,147 3,232,629 4,403,645 4,470,931 4,079,505 3,536,158 3,368,523
Total 100.0%31,535,707 28,124,751 29,892,225 35,157,160 28,843,483 29,330,293 27,352,428 25,663,665 27,225,597 25,694,375
Economic Segment % 2022Q2 2021Q2 2020Q2 2019Q2 2018Q2 2017Q12 2016Q2 2015Q2 2014Q2 2013Q2
Miscellaneous/Other 50.5%15,913,445 14,714,564 15,205,260 17,622,166 15,185,514 13,120,157 12,401,431 11,060,511 11,381,249 14,449,359
Restaurants 12.1%3,805,234 2,442,859 3,420,561 4,258,390 4,180,997 3,984,513 4,021,491 3,768,845 3,517,034 3,124,972
Miscellaneous Retail 6.4%2,004,212 1,667,625 1,274,089 1,582,705 1,706,594 2,181,912 1,948,750 1,586,722 1,590,538 1,439,855
Apparel Stores 5.9%1,847,598 1,289,686 1,397,669 1,993,986 1,836,191 1,691,986 1,638,172 1,656,212 1,660,610 1,622,006
Department Stores 5.4%1,699,648 1,124,054 1,260,329 1,885,539 2,063,684 2,064,256 2,250,115 2,399,208 2,406,244 2,478,617
Service Stations 2.6%810,672 493,602 572,874 706,172 638,892 587,986 581,619 699,331 776,593 764,774
Food Markets 1.2%392,807 335,487 409,838 449,440 498,606 506,666 507,919 487,520 447,478 467,478
Business Services 1.4%443,989 297,210 579,168 565,284 376,915 318,883 326,209 260,295 261,150 276,691
Subtotal Economic (Local Business)85.4%26,917,605 22,365,088 24,119,789 29,063,683 26,487,393 24,456,359 23,675,705 21,918,644 22,040,894 24,623,752
Net Pools & Adjustments 14.6%4,618,102 5,759,663 5,772,436 7,026,147 3,232,629 4,403,645 4,470,931 4,079,505 3,536,158 3,368,523
Total 100.0%31,535,707 28,124,751 29,892,225 35,157,160 28,843,483 29,330,293 27,352,428 25,663,665 27,225,597 25,694,375
Historical Analysis by Calendar BMY from 2013Q2 to 2022Q2
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained by
adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters
(2022Q2 BMY is sum of 2022 Q2, 2022 Q1, 2021 Q4, 2021 Q3).
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 7
Ge
n
e
r
a
l
R
e
t
a
i
l
Fo
o
d
P
r
o
d
u
c
t
s
Tr
a
n
s
p
o
r
t
a
t
i
o
n
Bu
s
i
n
e
s
s
t
o
B
u
s
i
n
e
s
s
Mi
s
c
/
O
t
h
e
r
20
2
2
/
2
T
o
t
a
l
20
2
1
/
2
T
o
t
a
l
%
C
h
g
La
r
g
e
s
t
G
a
i
n
Se
c
o
n
d
L
a
r
g
e
s
t
Ga
i
n
La
r
g
e
s
t
D
e
c
l
i
n
e
Se
c
o
n
d
L
a
r
g
e
s
t
De
c
l
i
n
e
Campbell 1.5%21.4%12.9%36.6%2.4%2,703,651 2,396,183 12.8%Restaurants Service Stations Florist/Nursery Auto Sales - Used
Cupertino 0.9%28.4%67.8%-13.4%-6.8%7,970,329 8,734,435 -8.7%Restaurants I.T. Infrastructure Office Equipment Light Industry
Gilroy 0.6%6.9%18.8%8.9%-1.4%4,521,256 4,224,073 7.0%Auto Sales - New Service Stations I.T. Infrastructure Apparel Stores
Los Altos 4.3%16.6%40.3%-27.2%-12.7%677,012 600,089 12.8%Restaurants Service Stations Business Services Miscellaneous Retail
Los Gatos 4.9%21.1%9.8%8.9%11.2%1,548,706 1,385,232 11.8%Restaurants Service Stations Auto Sales - New Heavy Industry
Milpitas 11.3%30.4%-47.5%22.4%-12.9%5,312,032 5,071,233 4.7%Electronic Equipment Restaurants Auto Sales - New Bldg.Matls-Whsle
Morgan Hill 3.2%9.1%11.0%28.7%0.6%2,714,467 2,471,650 9.8%Service Stations Light Industry Misc. Vehicle Sales Electronic Equipment
Mountain View -2.3%34.7%36.2%32.9%24.0%4,824,704 3,869,815 24.7%Restaurants Auto Sales - New Recreation Products Furniture/Appliance
Palo Alto 2.8%33.9%-2.5%36.7%71.4%7,014,229 5,978,917 17.3%Leasing Restaurants Auto Sales - New Drug Stores
San Jose 13.8%18.6%15.0%15.1%10.9%48,697,288 42,424,531 14.8%Service Stations Restaurants Heavy Industry Bldg.Matls-Retail
Santa Clara -5.8%36.8%19.3%-11.9%-19.4%11,533,794 11,343,956 1.7%Restaurants Auto Sales - New Miscellaneous Retail Heavy Industry
County of Santa Clara 27.0%19.5%9.9%-12.9%10.4%1,266,468 1,137,544 11.3%Restaurants Miscellaneous Retail Electronic Equipment Light Industry
Saratoga 20.5%11.5%25.3%-58.1%41.3%279,818 256,318 9.2%Restaurants Service Stations Business Services Food Processing Eqp
Sunnyvale 42.2%27.2%11.5%13.5%38.8%7,057,931 5,843,181 20.8%Restaurants Department Stores Leasing Auto Sales - Used
Quarterly Analysis by Sales Tax Category: Change from 2021Q2 to 2022Q2 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through second quarter of 2022, the chart above shows a comparison of one quarter only – second
quarter of 2022 to second quarter of 2021. This chart is for local ‘brick and mortar’ businesses and it excludes county pools and adjustments.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 8
California Avenue % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
FOOD PRODUCTS 35.4%56,631 41,831 43.8%41.8%
GENERAL RETAIL -22.5%24,579 31,699 19.0%31.7%
ALL OTHER 81.1%47,971 26,495 37.1%26.5%
TOTAL 29.1%129,181 100,025 100.0%100.0%
El Camino Real and Midtown % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
FOOD PRODUCTS 41.8%160,814 113,413 40.6%33.0%
GENERAL RETAIL 3.8%38,638 37,238 9.8%10.8%
ALL OTHER 1.8%196,234 192,834 49.6%56.1%
TOTAL 15.2%395,687 343,485 100.0%100.0%
Greater Downtown % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
FOOD PRODUCTS 36.8%474,375 346,709 59.6%55.6%
GENERAL RETAIL 21.4%267,636 220,484 33.6%35.4%
BUSINESS TO BUSINESS 16.7%36,733 31,465 4.6%5.0%
CONSTRUCTION -28.8%8,235 11,564 1.0%1.9%
MISCELLANEOUS -41.6%5,518 9,451 0.7%1.5%
TRANSPORTATION -19.6%2,994 3,723 0.4%0.6%
TOTAL 27.6%795,491 623,396 100.0%100.0%
Stanford Shopping Center % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
GENERAL RETAIL 4.2%1,077,335 1,034,345 75.6%88.3%
FOOD PRODUCTS 16.0%148,909 128,423 10.4%11.0%
ALL OTHER 2360.1%199,660 8,116 14.0%0.7%
TOTAL 21.8%1,425,904 1,170,883 100.0%100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2021Q2 to 2022Q2 (Economic)
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 9
Town And Country Shopping Center % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
GENERAL RETAIL 4.9%59,541 56,769 35.6%38.3%
ALL OTHER 17.6%107,532 91,405 64.4%61.7%
TOTAL 12.8%167,073 148,174 100.0%100.0%
All Other Geos combined with Balance of Jurisdiction % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
BUSINESS TO BUSINESS 37.5%1,992,152 1,449,328 34.0%30.1%
GENERAL RETAIL -1.6%1,557,681 1,582,367 26.6%32.8%
TRANSPORTATION 36.5%1,199,347 878,633 20.5%18.2%
FOOD PRODUCTS 33.6%1,007,924 754,339 17.2%15.6%
MISCELLANEOUS -46.8%64,810 121,755 1.1%2.5%
CONSTRUCTION -1.0%34,292 34,641 0.6%0.7%
TOTAL 21.5%5,856,207 4,821,063 100.0%100.0%
All Geo Area Totals Comparison 21Q4 & 20Q4 % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
Balance of Jurisdiction 20.9%2,942,871 2,435,100 50.3%50.5%
Stanford Shopping Center 21.8%1,425,904 1,170,883 24.3%24.3%
Greater Downtown 27.6%795,491 623,396 13.6%12.9%
El Camino Real and Midtown 15.2%395,687 343,485 6.8%7.1%
Town And Country Shopping Center 12.8%167,073 148,174 2.9%3.1%
California Avenue 29.1%129,181 100,025 2.2%2.1%
TOTAL 21.5%5,856,207 4,821,063 100.0%100.0%
Palo Alto citywide QE 22Q2 & 21Q2 % CHANGE QoQ 2022Q2 QE 2021Q2 QE 22Q2 % OF TOTAL 21Q2 % OF TOTAL
BUSINESS TO BUSINESS 36.7%2,170,873 1,588,571 30.9%26.6%
GENERAL RETAIL 2.3%1,887,242 1,844,249 26.9%30.8%
TRANSPORTATION -2.5%1,407,563 1,443,160 20.1%24.1%
FOOD PRODUCTS 33.9%1,220,923 911,813 17.4%15.3%
MISCELLANEOUS 86.6%284,085 152,258 4.1%2.5%
CONSTRUCTION 12.0%43,543 38,866 0.6%0.7%
TOTAL 17.3%7,014,229 5,978,917 100.0%100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2021Q2 to 2022Q2 (Economic) Cont.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 10
FOOD PRODUCTS,
35.4% CHANGE, $56,631 ,
43.8% TOTAL
GENERAL RETAIL, -22.5% CHANGE,
$24,579 , 19.0% TOTAL
ALL OTHER,
81.1% CHANGE, $47,971 ,
37.1% TOTAL
California Avenue 2022Q2 SALES TAX AMOUNTS
FOOD PRODUCTS, $41,831 ,
41.8%TOTAL
GENERAL RETAIL,
$31,699 , 31.7%TOTAL
ALL OTHER, $26,495 ,
26.5%TOTAL
California Avenue 2021Q2 SALES TAX AMOUNTS
FOOD PRODUCTS,
41.8%CHANGE, $160,814 ,
40.6%TOTAL
GENERAL RETAIL,
3.8% CHANGE, $38,638 ,
9.8%TOTAL
ALL OTHER,
1.8% CHANGE,
$196,234 ,
49.6%TOTAL
El Camino Real and Midtown 2022Q2 SALES TAX AMOUNTS
FOOD PRODUCTS, $113,413 ,
33.0%TOTAL
GENERAL RETAIL,
$37,238, 10.8%TOTAL
ALL OTHER, $192,834
56.1%TOTAL
El Camino Real and Midtown 2021Q2SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 11
FOOD PRODUCTS,
36.8%CHANGE, $474,375 ,
59.6%TOTAL
GENERAL RETAIL,
21.4% CHANGE,
$267,636 ,
33.6%TOTAL
BUSINESS TO BUSINESS,
16.7% CHANGE, $36,733 ,
4.6%TOTAL
CONSTRUCTION,
-28.8% CHANGE, $8,235 ,
1.0%TOTAL
MISCELLANEOUS, -41.6% CHANGE,
$5,518 , 0.7%TOTAL TRANSPORTATION,
-19.6% CHANGE, $2,994 ,
0.4%TOTAL
Greater Downtown 2022Q2 SALES TAX AMOUNTS
FOOD PRODUCTS,
$346,709 , 55.6%TOTAL
GENERAL RETAIL,
$220,484 , 35.4%TOTAL
BUSINESS TO BUSINESS,
$31,465 , 5.0%TOTAL
CONSTRUCTION, $11,564 ,
1.9%TOTAL
MISCELLANEOUS,
$9,451 , 1.5%TOTAL
TRANSPORTATION, $3,723 ,
0.6%TOTAL
Greater Downtown 2021Q2 SALES TAX AMOUNTS
GENERAL RETAIL
$1,034,345 ,
88.3%TOTAL
FOOD PRODUCTS, $128,423 ,
11.0%TOTAL
ALL OTHER, $8,116 ,
0.7%TOTAL
Stanford Shopping Center 2021Q2SALES TAX AMOUNTS
GENERAL RETAIL,
4.2% CHANGE, $1,077,335 ,
75.6%TOTAL
FOOD PRODUCTS,
16.0% CHANGE,
$148,909 ,
10.4%TOTAL
ALL OTHER, 2360.1% CHANGE,
$199,660 , 14.0%TOTAL
Stanford Shopping Center 2022Q2SALES TAX AMOUNTS
City of Palo Alto Geo Areas Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 12
GENERAL RETAIL,
4.9%CHANGE, $59,541 ,
35.6%TOTAL
ALL OTHER,
17.6% CHANGE,
$107,532 ,
64.4%TOTAL
Town And Country Shopping Center 2022Q2SALES TAX AMOUNTS
GENERAL RETAIL, $56,769 ,
38.3%TOTAL
ALL OTHER, $91,405 ,
61.7%TOTAL
Town And Country Shopping Center 2021Q2 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
37.5%CHANGE,
$1,992,152 ,
34.0%TOTAL
GENERAL RETAIL,
-1.6% CHANGE, $1,557,681,
26.6% TOTAL
TRANSPORTATION,
36.5% CHANGE,
$1,199,347,
20.5% TOTAL
FOOD PRODUCTS,
33.6% CHANGE, $1,007,924 ,
17.2%TOTAL
MISCELLANEOUS,
-46.8% CHANGE, $64,810 ,
1.1%TOTAL
CONSTRUCTION, -1.0% CHANGE,
$34,292 , 0.6%TOTAL
All Other Geos combined with Balance of Jurisdiction 2022Q2
SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
$1,449,328 ,
30.1%TOTAL
GENERAL RETAIL, $1,582,367,
32.8% TOTAL
TRANSPORTATION,
$878,633,
18.2% TOTAL
FOOD PRODUCTS,
$754,339 , 15.6%TOTAL
MISCELLANEOUS,
$121,755 , 2.5%TOTAL
CONSTRUCTION,
$34,641 , 0.7%TOTAL
All Other Geos combined with Balance of Jurisdiction 2021Q2
SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 13
Balance of Jurisdiction,
20.9%CHANGE,
$2,942,871 ,
50.3%TOTAL
Stanford Shopping Center,
21.8% CHANGE, $1,425,904 ,
24.3%TOTAL
Greater Downtown,
27.6% CHANGE, $795,491 ,
13.6%TOTAL
El Camino Real and Midtown,
15.2% CHANGE, $395,687 ,
6.8%TOTAL
Town And Country Shopping Center,
12.8% CHANGE, $167,073 , 2.9%TOTAL California Avenue, 29.1% CHANGE,
$129,181 , 2.2%TOTAL
All Geo Area Totals 2022Q2 SALES TAX AMOUNTS
Balance of Jurisdiction,
$2,435,100 , 50.5%TOTAL
Stanford Shopping Center,
$1,170,883 , 24.3%TOTAL
Greater Downtown,
$623,396 ,
12.9%TOTAL
El Camino Real and Midtown,
$343,485 , 7.1%TOTAL
Town And Country Shopping Center,
$148,174 , 3.1%TOTAL
California Avenue,
$100,025 , 2.1%TOTAL
All Geo Area Totals 2021Q2 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
36.7%CHANGE, $2,170,873 ,
30.9%TOTAL
GENERAL RETAIL,
2.3% CHANGE, $1,887,242 ,
26.9%TOTAL
TRANSPORTATION,
-2.5% CHANGE,
$1,407,563 ,
20.1%TOTAL
FOOD PRODUCTS,
33.9% CHANGE, $1,220,923 ,
17.4%TOTAL
MISCELLANEOUS, 86.6% CHANGE,
$284,085 , 4.1%TOTAL
CONSTRUCTION,
12.0% CHANGE,
$43,543 , 0.6%TOTAL
Palo Alto citywide 2022Q2 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
$1,588,571 , 26.6%TOTAL
GENERAL RETAIL,
$1,844,249 ,
30.8%TOTAL
TRANSPORTATION,
$1,443,160 ,
24.1%TOTAL
FOOD PRODUCTS,
$911,813 , 15.3%TOTAL
MISCELLANEOUS,
$152,258 , 2.5%TOTAL
CONSTRUCTION, $38,866 ,
0.7%TOTAL
Palo Alto citywide 2021Q2 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts
California Legislative
Update October 3, 2022
This edition of our policy update provides
information on a variety of bills by subject area and
their current status after Governor Gavin Newsom
acted on all of the measures sent to him by the
legislature this year.
In total, Governor Newsom acted on 1,166 measures
in 2022, signing 997 and vetoing 169 – a 14.5% veto
rate, which is about average in recent years. Prior to
Governor Brown’s latest term, veto rates were a bit
higher:
• During Governor Brown’s (second) 8 years in
office, 870-1,200 bills were sent to him
annually, and he vetoed 10%-15% of them.
• During Governor Schwarzenegger’s 7 years in
office, 890-1,265 bills were sent to him
annually, and he vetoed 22%-35% of them.
• During Governor Davis’ 5 years in office,
965-1,455 bills were sent to him annually, and
he vetoed 6%-25% of them.
• During Governor Wilson’s 8 years in office,
1,075-1,700 bills were sent to him annually,
and he vetoed 8%-24% of them.
• During Deukmejian’s 8 years in office, 1,455-
2,140 bills were sent to him annually, and he
vetoed 9.5%-20% of them.
Many of the governor’s veto messages this year cited
waning revenues, and indeed, for the first two months
of the 2022-23 fiscal year, revenues are running $2
billion lower than estimated in the Budget Act. The
Legislative Analyst’s Office recently announced that
California is highly unlikely to meet anticipated
revenues for the fiscal year, and instead projects a $5
billion revenue shortfall.
After wrapping up action on legislation, the
administration has turned its attention to preparing
for the 2023-24 January budget proposal, which is
likely to be very focused on revenue concerns. Last
week, Governor Newsom proposed requiring
companies engaged in the extraction, production, and
refining of oil to pay a higher tax rate on their
earnings above a set amount each year. Revenue from
windfall profits would be returned to taxpayers in the
form of rebates and refunds. Legislative leadership
responded to the governor’s announcement with
openness, and will likely consider the proposal as part
of the budget process beginning in January.
We hope that this update is helpful. Please reach out
to us with any questions.
Government Relations Contact
Fran.Mancia@avenuinsights.com / 559.288.7296
Administration
AB 2647 (Levine): Local Government: Open
Meetings. Allows writings that have been distributed
to members of a legislative body of a local agency less
than 72 hours before an open, regular meeting to be
exempt from specified requirements of the Ralph M.
Brown Act, if the agency meets certain requirements.
Status: Chapter 971, Statutes of 2022
Cal Cities Position: Requested Signature
SB 379 (Wiener): Residential solar energy
programs: permitting. This bill requires most cities
and counties to adopt an automated, online
permitting system for solar energy systems and energy
storage.
Status: Chapter 356, Statutes of 2022
Cal Cities Position: Watch
SB 1338 (Umberg): Community Assistance,
Recovery, and Empowerment (CARE) Court
Program. Establishes the CARE Act, which must be
implemented by Glenn, Orange, Riverside, San
Diego, San Francisco, Stanislaus, and Tuolumne
counties by October 1, 2023, and the remaining
counties by December 1, 2024. The CARE Act would
allow civil courts to order those suffering from certain
mental illnesses into treatment programs at the
community level, similar to today's Assisted
Outpatient Treatment under the Lanterman Petris
Short Act, with more community-based supports and
services, and more court oversight.
Status: Chapter 319, Statutes of 2022
Cal Cities Position: Requested Signature
Cannabis
AB 195 (Committee on Budget): Cannabis. This
budget trailer bill reduces state taxes on cannabis,
simplifies the tax collection framework, and reduces
barriers to entry into the legal cannabis marketplace.
Several provisions are also included to boost
enforcement, including efforts to address unlicensed
cannabis facilities and illegal water diversion, as well
as ensure greater tax compliance.
Status: Chapter 56, Statutes of 2022
Cal Cities Position: Watch
AB 2188 (Quirk): Discrimination in employment:
use of cannabis. Provides, with certain exceptions,
that it is unlawful for an employer to discriminate
against a person in hiring, termination, or terms and
conditions of employment based on a drug screening
test finding the presence of nonpsychoactive cannabis
metabolites in their system or for off the job use of
cannabis.
Status: Chapter 392, Statutes of 2022
Cal Cities Position: Watch
SB 1186 (Wiener): Medicinal Cannabis Patients’
Right of Access Act. Prohibits local governments,
beginning January 1, 2024, from banning, or
effectively banning, the delivery of medicinal cannabis
to patients or primary caregivers within their
jurisdictions, enforceable through an action for writ
of mandate.
Status: Chapter 395, Statutes of 2022
Cal Cities Position: Requested Veto
SB 1326 (Caballero): Cannabis: interstate
agreements. Allows the state to enter into an
interstate cannabis agreement to allow cannabis or
cannabis products to be transported across state lines.
Status: Chapter 396, Statutes of 2022
Cal Cities Position: Requested Signature
Finance
SB 852 (Dodd): Climate resilience districts:
formation: funding mechanisms. This bill allows
cities and counties to create climate resilience districts
and provides these new districts various financing
powers.
Status: Chapter 266, Statutes of 2022
Cal Cities Position: Watch
Franchises
AB 676 (Holden): Franchises. This bill requires a
franchisor to provide specified information to a
prospective franchisee seeking to buy an ownership
interest in an existing franchise business and makes
additional revisions to laws that apply to franchise
investments and franchisor-franchisee relationships.
Status: Chapter 728, Statutes of 2022
Cal Cities Position: Watch
Housing/Land Use
AB 2097 (Friedman): Residential and commercial
development: parking requirements. Prohibits
public agencies from imposing minimum automobile
parking requirements on specified residential,
commercial, and other developments located within
one-half mile of public transit.
Status: Chapter 459, Statutes of 2022
Cal Cities Position: Requested Veto
AB 2011 (Wicks): Affordable Housing and High
Road Jobs Act of 2022. Creates a ministerial,
streamlined approval process for 100% affordable
housing projects in commercial zones and for mixed-
income housing projects along commercial corridors,
as specified. The bill would also impose specified
labor standards on those projects, including
requirements that contractors pay prevailing wages,
participate in apprenticeship programs, and make
specified healthcare expenditures.
Status: Chapter 647, Statutes of 2022
Cal Cities Position: Requested Veto
AB 2234 (Rivas, Robert): Planning and zoning:
housing: postentitlement phase permits. This bill
requires a local agency to post information related to
postentitlement phase permits for housing
development projects, process those permits in a
specified time period depending on the size of the
housing development, and establish a digital
permitting system if the local agency meets a specific
population threshold.
Status: Chapter 651, Statutes of 2022
Cal Cities Position: Requested Veto
SB 6 (Caballero): Middle Class Housing Act of
2022. Enacts, until January 1, 2033, the Middle-Class
Housing Act of 2022, which establishes housing as an
allowable use on any parcel zoned for office or retail
uses.
Status: Chapter 659, Statutes of 2022
Cal Cities Position: Requested Veto
SB 897 (Wieckowski): Accessory Dwelling Units.
Makes numerous changes to the laws governing
accessory dwelling units and junior accessory dwelling
units.
Status: Chapter 664, Statutes of 2022
Cal Cities Position: Requested Veto
SB 1373 (Kamlager): Surplus land disposal. This
bill extends by two years (until December 31, 2024)
the deadlines in the Surplus Land Act to complete
disposition of a property subject to an exclusive
negotiating agreement for a charter city with a
population of over two million people.
Status: Chapter 724, Statutes of 2022
Cal Cities Position: Watch
Privacy and Security
AB 1711 (Seyarto): Privacy: breach. This bill
requires agencies to report data breaches on their
website when a person or business operating a system
on behalf of an agency is required to disclose a breach
of that system.
Status: Vetoed
Veto Message: This bill requires a public agency to post
a notice on its website when a person or business
operating a system on behalf of that agency is
required to issue a security breach notification for that
system.
Current law requires both private businesses and
public agencies to immediately notify individuals
impacted by a data breach of the systems they
operate, allowing appropriate action to mitigate or
prevent financial losses due to fraudulent activity.
The stated intent of this bill is to provide additional
transparency with respect to data breach notifications
provided in the event a contractor operating a system
on behalf of an agency is breached. Requiring public
agencies to display every instance of a security breach
on its website will highlight vulnerable information
technology systems shortly after a breach occurs. This
could substantially increase the risk of additional
attacks on these systems.
The author's objective could be more effectively
achieved through other means, such as specifying
breach notifications to individuals must come from
the agency, or requiring notices from a contractor to
conspicuously include the agency on behalf of which
they are operating.
Cal Cities Position: Watch
Property Tax
AB 1206 (Bennett): Property taxation: affordable
housing: welfare exemption. Requires, for the
2022-23 fiscal year (FY) through the 2027-28 FY that
a residential unit continue to be treated as occupied
by a lower income household, if the owner is a
community land trust whose land is leased to low-
income households, subject to a contract that
complies with specified requirements.
Status: Chapter 636, Statutes of 2022
Cal Cities Position: Watch
AB 1707 (Boerner Horvath): Property tax
postponement: Senior Citizens and Disabled
Citizens Property Tax Postponement Fund.
Requires that money be transferred from the General
Fund to the Senior Citizens and Disabled Citizens
Property Tax Postponement Fund when the Fund
balance is less than $15 million.
Status: Vetoed
Veto Message: This bill requires annual transfers from
the General Fund to the Senior Citizens and Disabled
Citizen Property Postponement (PTP) Fund to ensure
the balance each June 30 is $15 million.
The Property Tax Postponement Program allows
income-eligible homeowners who are seniors, blind,
or disabled to defer their property taxes, secured by a
lien against the property that is later repaid when the
property is sold or refinanced.
By design, the PTP Fund is structured to be self-
sustaining. Although recent changes in law have
expanded eligibility for the program, the State
Controller's Office does not project a shortfall until
the 2025-26 fiscal year.
My administration supports this program and its role
in helping our most vulnerable homeowners remain
in their homes. Therefore, I am directing the
Department of Finance to conduct an analysis of the
Program to identify any fiscal stability concerns and
propose appropriate solutions for consideration.
I am returning AB 1707 without my signature until
additional information on the viability of the program
has been determined.
Cal Cities Position: Watch
AB 1933 (Friedman): Property taxation: welfare
exemption: nonprofit corporation: low- and
moderate-income families. Expands the property
tax welfare exemption to eligible nonprofit
corporations that build and rehabilitate affordable
housing units for sale, subject to certain limitations, to
low-income families, as defined.
Status: Chapter 643, Statutes of 2022
Cal Cities Position: Watch
AB 2651 (Petrie-Norris): Property taxes: welfare
exemption: community land trust. Extends the
sunset date for the property tax welfare exemption for
community land trusts from January 1, 2025, to
January 1, 2027.
Status: Chapter 656, Statutes of 2022
Cal Cities Position: Watch
Sales and Use Taxes
AB 1951 (Grayson): Sales and use tax:
exemptions: manufacturing. This bill expands,
from January 1, 2023, to January 1, 2028, the existing
partial sales and use tax exemption for manufacturing
and research and development by making the
expenditure a full exemption and removing the $200
million cap on qualifying purchases per individual
purchaser.
Status: Vetoed
Veto Message: This bill replaces the current partial
manufacturing sales tax exemption with a full
exemption until January 1, 2028.
This change would result in substantial revenue loss
to local governments, which impacts essential health,
safety, welfare, and transportation services. Assuming
there are no changes in taxpayer behavior, local
agencies are estimated to lose over half a billion
dollars each year.
As a strong supporter of California's business climate
and manufacturing industry, I agree with the intent of
this bill to invest in California's economy, incentivize
innovation, and spur a manufacturing marketplace
that is competitive nation-wide. However, we cannot
ask our local governments to bear this loss in revenue.
With our state facing lower-than-expected revenues
over the first few months of this fiscal year, it is
important to remain disciplined.
The Legislature sent measures with potential costs of
well over $20 billion in one-time spending
commitments and more than $10 billion in ongoing
commitments not accounted for in the state budget.
Bills with significant cost pressures, such as this
measure, should be considered as part of the annual
budget process.
For these reasons, I cannot sign this bill. I look
forward to working with the Legislature and
stakeholders to propose something on this topic next
year.
Cal Cities Position: Requested Veto
AB 2622 (Mullin): Sales and Use Tax: Zero
Emission Bus Exemption. Extends the partial Sales
and Use Tax Law exemption for specified zero-
emission technology transit buses until January 1,
2026.
Status: Chapter 353, Statutes of 2022
Cal Cities Position: Requested Signature
AB 2887 (Garcia, Eduardo): Public resources:
Sales and Use Tax Law: exclusions. Increases,
from $100 million to $150 million, the limit on annual
sales and use tax exclusions under the California
Alternative Energy and Advanced Transportation
Financing Authority Act.
Status: Chapter 248, Statutes of 2022
Cal Cities Position: Requested Veto
SB 1041 (Atkins): Sales and use taxes: general
exemptions. This bill removes the sunset date for
the sales and use tax exemption for goods sold by
thrift stores that are both located on a military
installation and operated by a "military welfare
society.”
Status: Chapter 225, Statutes of 2022
Cal Cities Position: Watch
SB 1312 (Ochoa Bogh): Marketplace facilitators:
passenger vehicle rental companies. This bill
amends the Marketplace Facilitator Act to provide
that an operator of a marketplace is not a marketplace
facilitator with regard to any portion of its
marketplace that provides car rental services.
Status: Chapter 228, Statutes of 2022
Cal Cities Position: Watch