HomeMy WebLinkAboutStaff Report 12400City of Palo Alto (ID # 12400)
City Council Staff Report
Report Type: Informational Report Meeting Date: 8/30/2021
City of Palo Alto Page 1
Summary Title: Sales Tax Digest Summary Calendar 2020 Q4
Title: Sales Tax Digest Summary 4th Quarter Calendar 2020
From: City Manager
Lead Department: Administrative Services
Information
This report transmits information regarding the City of Palo Alto’s sales tax receipts for the
fourth quarter (October to December) of 2020. This report has been modified from prior
versions to incorporate feedback and reporting needs as the City continues to manage through
this pandemic which lengthened the typical report cycle time for this information.
There are two attachments to this report that provide a further level of information:
City of Palo Alto Sales Tax Digest Summary (Attachment A)
California Legislative Update March 2021 (Attachment B)
The City’s sales tax cash receipts of $7.3 million for the fourth quarter (October to December
2020) is $2.5 million (25.4 percent) lower than the same quarter of the prior year (see
Attachment A, chart 5). However, this decrease includes late payment anomalies related to a
California sales tax 90-day extension program for small businesses. After adjustments for non-
period related payments, the overall economic quarter over quarter sales activity decreased by
1.9 million (23.6 percent).
For the year ending in the fourth quarter of 2020, sales tax cash receipts (including pools) for
the City declined 27.3 percent from the prior year. In comparison, statewide receipts declined
7.2 percent, Northern California declined 5.1 percent and Southern California declined 8.6
percent for the same period.
After adjustments for non-period related payments, the overall economic sales tax activity
local business excluding pools) in Palo Alto decreased by 21.3 percent. Adjusted statewide
receipts declined 17.0 percent, while Northern California declined 13.4 percent and Southern
California declined 19.3 percent for the same period in contrast.
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Many economic factors in 2020 driven by pandemic impacts attributed to the decline in
California sales tax. This reporting period represents the holiday season during the global
COVID-19 pandemic including one of the surges in the spread of the virus. The Economic GDP
fell by 3.5 percent in 2020, the largest decrease in modern history. Spending on services
decreased by 7.3 percent, offset by the increase of 3.9 percent in goods spending. California’s
unemployment rate averaged 10.2 percent in 2020, compared to an unemployment rate
averaging 4.1 percent in 2019.
Attachments:
Attachment9.a: Attachment A: 2020 Q4 Sales Tax Digest Summary (Calendar Year)
Attachment9.b: Attachment B: Legislative Update, March 2021
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Sales Tax Digest Summary
Collections through March 2020
Sales through December 2020 (2020Q4)
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California Overview
For the year ending in fourth quarter of 2020, cash receipts (including pools) decreased -7.2% statewide,
5.1% in Northern California and -8.6% in Southern California. However, when we adjust for non-period
related payments, the overall economic sales activity (excluding pools) for the year ending in fourth
quarter of 2020 decreased by -17.0% statewide, -19.3% in Southern California and -13.4% in Northern
California.
City of Palo Alto
For the year ending in fourth quarter of 2020, sales tax cash receipts (including pools) for the city declined
27.3% from the prior year. However, when adjusted for non-period related payments, the overall
economic sales tax activity (local businesses excluding pools) in Palo Alto for the year ending in fourth
quarter of 2020 decreased by -21.3%.
On a quarterly basis, sales tax cash receipts (including pools) decreased by -25.4% from Quarter 4 2019 to
Quarter 4 2020. However, this decrease includes late payment anomalies related to a state sales tax
extension program. The period’s cash receipts include tax from business activity during the period,
payments for prior periods and other cash adjustments. When adjusted for non-period related payments,
the overall economic quarter over quarter sales tax activity (local businesses excluding pools - Q4 2019 to
Q4 2020) in Palo Alto decreased by -23.6%.
Regional Overview
The first chart on page two shows adjusted economic benchmark year amounts, which means that it
shows a full calendar year from the first quarter of 2020 through fourth quarter of 2020 compared to
first quarter of 2019 through fourth quarter of 2019 (benchmark years are rolling annual comparisons
through the current quarter). The decrease is different between the state and Palo Alto because the
sales tax from businesses in Palo Alto were more impacted than those statewide.
Attachment A
Attachment A - 1
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5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Quarterly Benchmark Year
of Total / % Change PALO ALTO
California
Statewide
S.F. Bay Area
Sacramento
Valley
Central
Valley
South Coast Inland Empire North Coast Central Coast
General Retail 24.4 / -42.5 26.8 / -16.9 25.6 / -15.9 26.3 / -6.9 33.7 / 7.0 26.1 / -19.1 26.4 / -33.1 28.2 / -2.1 25.4 / -25.4
Food Products 13.2 / -43.7 19.1 / -26.3 18.5 / -32.5 16.0 / -15.2 14.7 / -14.6 20.8 / -24.6 17.8 / -32.5 20.4 / -25 28.9 / -29.6
Transportation 21.5 / -24.0 23.3 / -17.5 20.7 / -20.3 28.0 / -7.2 22.4 / -17.2 23.6 / -13.8 25.3 / -32.0 26.3 / -4.4 24.1 / -9.3
Business to Business 37.8 / -7.7 18.1 / -13.5 22.1 / -7.2 15.1 / -4.9 16.5 / -9.9 17.8 / -13.2 15.0 / -35.3 9.1 / -6.2 10.2 / -14.8
Misc/Other 3.1 / 17.1 12.7 / -3.2 13.0 / -5.8 14.7 / 0.0 12.7 / 1.8 11.7 / 2.1 15.4 / -19.2 16.0 / 8.0 11.4 / 8.1
Total 100.0 / -21.3 100.0 / -17.0 100.0 / -17.7 100.0 / -7.2 100.0 / -6.1 100.0 / -16.1 100.0 / -31.2 100.0 / -7.4 100.0 / -19.5
PALO ALTO
California
Statewide
S.F. Bay Area
Sacramento
Valley
Central
Valley
South Coast Inland Empire North Coast Central Coast
Largest Segment Leasing Restaurants Restaurants
Auto Sales -
New
Department
Stores
Restaurants
Department
Stores
Restaurants Restaurants
of Total / % Change 18.4 / 34.2 12.2 / -34.4 11.5 / -42.2 12.4 / 0.1 12.1 / -2.6 13.7 / -32.8 10.9 / -27.4 13.9 / -34.5 18.2 / -39.0
2nd Largest Segment
Auto Sales -
New
Auto Sales -
New
Auto Sales - New
Department
Stores
Furniture/
Appliance
Auto Sales -
New
Auto Sales -
New
Department
Stores
Auto Sales -
New
of Total / % Change 18.1 / -22.7 11.4 / -8.7 11.2 / -12.6 11.5 / 3.1 9.7 / 59.0 12.1 / -4.1 10.9 / -22.6 11.4 / -0.2 14.4 / 9.0
3rd Largest Segment
Office
Equipment
Department
Stores
Miscellaneous
Retail
Restaurants
Auto Sales -
New
Department
Stores
Restaurants
Auto Sales -
New
Food Markets
of Total / % Change 11.9 / -31.5 9.1 / -13.7 9.6 / 9.7 9.9 / -22.8 9.0 / -21.2 8.8 / -12.7 10.6 / -37.3 11.0 / 6.6 8.6 / -7.2
Not specified to maintain confidentiality of tax information
ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 4th Quarter 2020
ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 4th Quarter 2020
Regional Overview Chart (Economic)
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
Chart 1
Chart 2
Attachment A
Attachment A - 2
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Auto Sales -New
18.1%
Restaurants
11.1%
Leasing
18.4%
Office Equipment
11.9%Furniture/Appliance
4.1%
Department Stores
3.7%
All Other
32.7%
Net Pools & Adjustments
21.6%
Anderson Honda Louis Vuitton Shreve & Co.
Apple Stores Lucile Packard Children's Hospital Space Systems Loral
Audi Palo Alto Macy's Department Store Stanford Outpatient Clinic Pharmacy
Dell Marketing Magnussen's Toyota of Palo Alto Tesla
Enclos Corporation Neiman Marcus Department Store Tesla Lease Trust
Hengehold Trucks Nordstrom Department Store Tiffany & Company
Hermes Richemont Varian Medical Systems
Houzz Shop Shell Service Stations Volvo Cars Palo Alto
HP Computing & Printing
Net Cash Receipts for Benchmark Year 4th Quarter 2020: $25,357,425
Benchmark year (BMY) is the sum of the current and 3 previous quarters (2020Q4 BMY is sum of 2020 Q4, 2020 Q3, 2020 Q2, 2020 Q1)
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order
and represents the year ended 4th Quarter 2020. The Top 25 Sales/Use Tax contributors generate 63.0%
of Palo Alto’s total sales and use tax revenue.
Chart 3
Attachment A
Attachment A - 3
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1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Benchmark Year 2020Q4 Benchmark Year 2019Q4
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
Chart 4 Attachment A
Attachment A - 4
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Economic Category % 2020Q4 2020Q3 2020Q2 2020Q1 2019Q4 2019Q3 2019Q2 2019Q1 2018Q4 2018Q3 2018Q2
Business To Business 32.3% 1,948,294 2,027,964 1,870,893 2,010,844 2,381,737 1,950,735 1,958,684 2,244,140 1,910,168 1,390,421 1,738,805
Miscellaneous/Other 27.4% 1,650,242 1,321,778 990,334 1,225,410 1,692,985 1,516,049 1,784,443 1,464,631 2,497,498 2,248,618 1,500,660
General Retail 28.3% 1,709,004 1,298,977 657,723 1,449,509 2,573,066 2,415,683 1,993,189 1,887,330 2,559,140 2,103,433 1,784,418
Food Products 12.0% 721,698 647,289 434,446 976,479 1,244,954 1,203,802 1,267,934 1,176,607 1,240,898 1,200,777 1,149,998
Subtotal Economic (Local Business) 82.1% 6,029,238 5,296,007 3,953,397 5,662,242 7,892,743 7,086,269 7,004,251 6,772,708 8,207,703 6,943,250 6,173,881
Net Pools & Adjustments 17.9% 1,311,945 1,227,317 1,872,972 4,307 1,949,165 1,471,130 1,742,411 942,447 1,700,082 2,776,978 1,640,111
Total Cash Receipts 100.0% 7,341,183 6,523,324 5,826,368 5,666,550 9,841,908 8,557,399 8,746,661 7,715,155 9,907,785 9,720,228 7,813,992
Economic Segment % 2020Q4 2020Q3 2020Q2 2020Q1 2019Q4 2019Q3 2019Q2 2019Q1 2018Q4 2018Q3 2018Q2
Miscellaneous/Other 66.6% 4,014,369 3,687,523 3,192,638 3,556,542 4,675,922 4,323,203 4,044,470 4,097,682 4,842,499 4,049,966 3,603,314
Restaurants 10.0% 600,427 543,111 339,414 853,240 1,095,153 1,072,082 1,122,871 1,041,119 1,079,230 1,061,607 1,002,473
Miscellaneous Retail 7.6% 456,914 325,380 107,313 279,945 500,221 384,381 392,196 333,960 544,739 368,526 349,179
Apparel Stores 6.1% 365,837 263,940 72,307 305,736 552,734 469,447 486,790 408,476 599,685 509,814 365,635
Department Stores 5.2% 315,453 186,208 29,823 245,862 552,822 431,508 453,439 356,943 599,796 475,142 405,604
Service Stations 2.1% 127,467 108,840 70,063 146,282 181,063 175,309 185,969 159,032 173,915 179,644 162,352
Food Markets 1.5% 91,881 81,580 76,039 102,026 118,952 104,192 113,153 106,194 124,138 109,282 121,403
Business Services 0.9% 56,890 99,426 65,799 172,609 215,876 126,148 205,363 269,302 243,701 189,269 163,922
Subtotal Economic (Local Business) 82.1% 6,029,238 5,296,007 3,953,397 5,662,242 7,892,743 7,086,269 7,004,251 6,772,708 8,207,703 6,943,250 6,173,881
Net Pools & Adjustments 17.9% 1,311,945 1,227,317 1,872,972 4,307 1,949,165 1,471,130 1,742,411 942,447 1,700,082 2,776,978 1,640,111
Total Cash Receipts 100.0% 7,341,183 6,523,324 5,826,368 5,666,550 9,841,908 8,557,399 8,746,661 7,715,155 9,907,785 9,720,228 7,813,992
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding
up the categories/segments with the “Net Pools & Adjustments” amount.
Chart 5 Attachment A
Attachment A - 5
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Quarterly Analysis by Sales Tax Category: Change from 2019Q4 to 2020Q4 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through fourth quarter of 2020, the chart above shows a comparison of one quarter only – fourth
quarter of 2020 to fourth quarter of 2019. This chart is for local ‘brick and mortar’ businesses and it excludes county pools and adjustments.
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Campbell -13.1% -31.8% -30.9% 6.9% 11.8%2,232,996 2,604,068 -14.2% Bldg.Matls-Retail Office Equipment Restaurants Service Stations
Cupertino -18.5% -38.1% -57.6% 96.4% -48.5%15,101,519 8,648,808 74.6% Office Equipment Recreation Products Restaurants I.T. Infrastructure
Gilroy -9.4% -15.9% -49.2% -10.3% 12.9%3,522,530 4,471,332 -21.2% Miscellaneous Other Department Stores Auto Sales - New Apparel Stores
Los Altos -16.8% -28.2% -45.3% 32.3% -45.0%484,923 647,781 -25.1% Green Energy Recreation Products Restaurants Service Stations
Los Gatos -30.0% -26.8% -29.3% -26.7% -17.1%1,200,218 1,649,548 -27.2% Recreation Products Bldg.Matls-Retail Restaurants Furniture/Appliance
Milpitas -35.5% -38.7% -13.3% -10.1% -9.5%4,685,337 6,063,946 -22.7% Heavy Industry Bldg.Matls-Retail Apparel Stores Restaurants
Morgan Hill -0.2% -10.6% -16.9% 38.9% 8.9%1,982,374 2,071,269 -4.3% Heavy Industry Energy Sales Service Stations Light Industry
Mountain View -11.2% -21.0% -20.4% -29.8% -4.3%3,848,533 4,768,314 -19.3% Health & Government Auto Sales - New Restaurants Business Services
Palo Alto -33.3% -42.0% -16.3% -18.2% 620.5%6,029,238 7,892,743 -23.6% Leasing Health & Government Office Equipment Restaurants
San Jose 0.7% -28.9% -15.0% -21.5% 7.0%47,312,633 52,811,222 -10.4% Miscellaneous Retail Bldg.Matls-Whsle Restaurants Service Stations
Santa Clara -20.1% -37.5% -11.3% -8.7% -18.4%10,577,130 12,576,406 -15.9% Office Equipment I.T. Infrastructure Restaurants Electronic Equipment
County of Santa Clara -44.9% -31.1% 10.6% -5.7% -17.9%997,047 1,259,493 -20.8% Misc. Vehicle Sales Heavy Industry Miscellaneous Retail Restaurants
Saratoga -23.5% -28.4% -32.3% -53.6% -15.1%191,796 269,386 -28.8% Bldg.Matls-Retail Electronic Equipment Restaurants Service Stations
Sunnyvale -32.9% -33.8% -24.6% 3.0% 12.0%5,283,009 6,416,636 -17.7% Office Equipment Bldg.Matls-Whsle Restaurants Auto Sales - New
Chart 6
Attachment A
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California Avenue % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
FOOD PRODUCTS -26.1% 41,653 56,364 42.3%45.8%
GENERAL RETAIL 38.6% 27,791 20,050 28.2%16.3%
ALL OTHER -37.5% 29,099 46,595 29.5%37.9%
TOTAL -19.9% 98,543 123,009 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
FOOD PRODUCTS -47.7% 91,870 175,673 17.6%16.1%
GENERAL RETAIL -18.5% 34,224 41,985 6.6%3.8%
ALL OTHER -54.8% 395,152 875,137 75.8%80.1%
TOTAL -52.3% 521,245 1,092,795 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
FOOD PRODUCTS -48.6% 242,646 471,659 50.4%47.5%
GENERAL RETAIL -54.8% 179,419 396,924 37.2%40.0%
BUSINESS TO BUSINESS -62.2% 36,372 96,206 7.5%9.7%
CONSTRUCTION -12.3% 13,265 15,118 2.8%1.5%
MISCELLANEOUS -22.3% 7,296 9,384 1.5%0.9%
TRANSPORTATION -22.3% 2,816 3,623 0.6%0.4%
TOTAL -51.5% 481,815 992,914 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
GENERAL RETAIL -32.7% 999,266 1,484,905 73.0%89.4%
FOOD PRODUCTS -21.9% 121,536 155,564 8.9%9.4%
ALL OTHER 100+% 247,413 21,383 18.1%1.3%
TOTAL -17.7% 1,368,215 1,661,852 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2019Q4 to 2020Q4 (Economic)
Chart 7 Attachment A
Attachment A - 7
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Town And Country Shopping Center % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
GENERAL RETAIL -42.4% 50,178 87,041 46.6%51.4%
ALL OTHER -30.2% 57,547 82,417 53.4%48.6%
TOTAL -36.4% 107,726 169,458 100.0% 100.0%
All Other Geos combined with Balance of Jurisdiction % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
BUSINESS TO BUSINESS -13.9% 1,811,527 2,103,496 32.6%29.3%
GENERAL RETAIL -35.7% 1,515,694 2,355,923 27.3%32.8%
TRANSPORTATION -14.3% 1,416,837 1,652,972 25.5%23.0%
FOOD PRODUCTS -43.6% 588,006 1,041,832 10.6%14.5%
CONSTRUCTION 187.4% 141,867 49,369 2.6%0.7%
MISCELLANEOUS 100+% 83,351 (24,517)1.5%-0.3%
TOTAL -22.6% 5,557,282 7,179,076 100.0% 100.0%
All Geo Area Totals Comparison 20Q4 & 19Q4 % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
Balance of Jurisdiction -5.1% 2,979,739 3,139,048 53.6%43.7%
Stanford Shopping Center -17.7% 1,368,215 1,661,852 24.6%23.1%
El Camino Real and Midtown -52.3% 521,245 1,092,795 9.4%15.2%
Greater Downtown -51.5% 481,815 992,914 8.7%13.8%
Town And Country Shopping Center -36.4% 107,726 169,458 1.9%2.4%
California Avenue -19.9% 98,543 123,009 1.8%1.7%
TOTAL -22.6% 5,557,282 7,179,076 100.0% 100.0%
Palo Alto citywide QE 20Q4 & 19Q4 % CHANGE QoQ 2020Q4 QE 2019Q4 QE 20Q4 % OF TOTAL 19Q4 % OF TOTAL
BUSINESS TO BUSINESS -18.2% 1,948,294 2,381,737 32.3%30.2%
GENERAL RETAIL -33.6% 1,709,004 2,573,066 28.3%32.6%
TRANSPORTATION -16.3% 1,386,237 1,656,345 23.0%21.0%
FOOD PRODUCTS -42.0% 721,698 1,244,954 12.0%15.8%
CONSTRUCTION 174.5% 147,280 53,650 2.4%0.7%
MISCELLANEOUS 100+% 116,726 (17,009)1.9%-0.2%
TOTAL -23.6% 6,029,238 7,892,743 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2019Q4 to 2020Q4 (Economic) Cont.
Attachment A
Attachment A - 8
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FOOD PRODUCTS, -26.1% CHANGE,
41,653 , 42.3% TOTAL
GENERAL RETAIL, 38.6% CHANGE,
27,791 , 28.2% TOTAL
ALL OTHER,
37.5% CHANGE, $29,099 ,
29.5% TOTAL
California Avenue 2020Q4 SALES TAX AMOUNTS
FOOD PRODUCTS, $56,364 ,
45.8%TOTAL
GENERAL RETAIL,
20,050 , 16.3%TOTAL
ALL OTHER, $46,595 ,
37.9%TOTAL
California Avenue 2019Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
47.7%CHANGE, $91,870 ,
17.6%TOTAL
GENERAL RETAIL,
18.5% CHANGE, $34,224 ,
6.6%TOTAL
ALL OTHER,
54.8% CHANGE, $395,152 ,
75.8%TOTAL
El Camino Real and Midtown 2020Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
175,673 , 16.1%TOTAL
GENERAL RETAIL,
41,985,
3.8%TOTAL
ALL OTHER, $875,137,
80.1%TOTAL
El Camino Real and Midtown 2019Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
Chart 8
Attachment A
Attachment A - 9
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FOOD PRODUCTS,
48.6%CHANGE, $242,646 ,
50.4%TOTAL
GENERAL RETAIL,
54.8% CHANGE,
179,419 ,
37.2%TOTAL
BUSINESS TO BUSINESS,
62.2% CHANGE, $36,372 ,
7.5%TOTAL
CONSTRUCTION, -12.3% CHANGE,
13,265 , 2.8%TOTAL
MISCELLANEOUS, -22.3% CHANGE,
7,296 , 1.5%TOTAL
TRANSPORTATION, -22.3% CHANGE,
2,816 , 0.6%TOTAL
Greater Downtown 2020Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
471,659 , 47.5%TOTAL
GENERAL RETAIL,
396,924 , 40.0%TOTAL
BUSINESS TO BUSINESS,
96,206 , 9.7%TOTAL
CONSTRUCTION,
15,118 , 1.5%TOTAL
MISCELLANEOUS,
9,384 , 0.9%TOTAL
TRANSPORTATION,
3,623 , 0.4%TOTAL
Greater Downtown 2019Q4 SALES TAX AMOUNTS
GENERAL RETAIL, -32.7% CHANGE,
999,266 , 73.0%TOTAL
FOOD PRODUCTS,
21.9% CHANGE,
121,536 , 8.9%TOTAL
ALL OTHER, 100.0+% CHANGE,
247,413 , 18.1%TOTAL
Stanford Shopping Center 2020Q4 SALES TAX AMOUNTS
GENERAL RETAIL, $1,484,905 ,
89.4%TOTAL
FOOD PRODUCTS,
155,564 , 9.4%TOTAL
ALL OTHER, $21,383 ,
1.3%TOTAL
Stanford Shopping Center 2019Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Areas Pie Charts
Attachment A
Attachment A - 10
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GENERAL RETAIL,
42.4%CHANGE, $50,178 ,
46.6%TOTAL
ALL OTHER, -30.2% CHANGE,
57,547 , 53.4%TOTAL
Town And Country Shopping Center 2020Q4 SALES TAX
AMOUNTS
GENERAL RETAIL, $87,041 ,
51.4%TOTAL
ALL OTHER, $82,417 ,
48.6%TOTAL
Town And Country Shopping Center 2019Q4 SALES TAX
AMOUNTS
BUSINESS TO BUSINESS,
13.9%CHANGE,
1,811,527 , 34.1%TOTAL
GENERAL RETAIL, -35.7% CHANGE,
1,515,694 , 28.5%TOTAL
TRANSPORTATION,
14.3% CHANGE,
1,416,837 ,
26.7%TOTAL
FOOD PRODUCTS,
43.6% CHANGE, $588,006 ,
11.1%TOTAL
CONSTRUCTION, 187.4% CHANGE,
141,867 , 2.7%TOTAL
MISCELLANEOUS, 100+% CHANGE,
83,351 , 1.6%TOTAL
All Other Geos combined with Balance of Jurisdiction 2020Q4
SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
2,103,496 , 32.6%TOTAL
GENERAL RETAIL,
2,355,923 , 36.5%TOTAL
TRANSPORTATION,
1,652,972 ,
25.6%TOTAL
FOOD PRODUCTS, $1,041,832 ,
16.1%TOTAL
CONSTRUCTION,
49,369 , 0.8%TOTAL
MISCELLANEOUS,
24,517), -0.4%TOTAL
All Other Geos combined with Balance of Jurisdiction 2019Q4
SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
Attachment A
Attachment A - 11
9.a
Packet Pg. 80
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 12
BUSINESS TO BUSINESS,
18.2%CHANGE,
1,948,294 , 32.3%TOTAL
GENERAL RETAIL,
33.6% CHANGE,
1,709,004 , 28.3%TOTAL
TRANSPORTATION,
16.3% CHANGE,
1,386,237 ,
23.0%TOTAL
FOOD PRODUCTS,
42.0% CHANGE, $721,698 ,
12.0%TOTAL
CONSTRUCTION,
174.5% CHANGE, $147,280 ,
2.4%TOTAL
MISCELLANEOUS, 100+% CHANGE,
116,726 , 1.9%TOTAL
Palo Alto citywide 2020Q4 SALES TAX AMOUNTS
BUSINESS TO BUSINESS,
2,381,737 , 30.2%TOTAL
GENERAL RETAIL,
2,573,066 , 32.6%TOTAL
TRANSPORTATION,
1,656,345 ,
21.0%TOTAL
FOOD PRODUCTS,
1,244,954 , 15.8%TOTAL
CONSTRUCTION,
53,650 , 0.7%TOTAL MISCELLANEOUS, $(17,009),
0.2%TOTAL
Palo Alto citywide 2019Q4 SALES TAX AMOUNTS
Balance of Jurisdiction,
5.1%CHANGE, $2,979,739 ,
53.6%TOTAL
Stanford Shopping Center,
17.7% CHANGE, $1,368,215 ,
24.6%TOTAL
El Camino Real and Midtown,
52.3% CHANGE, $521,245 ,
9.4%TOTAL
Greater Downtown,
51.5% CHANGE,
481,815 , 8.7%TOTAL
Town And Country Shopping Center,
36.4% CHANGE, $107,726 , 1.9%TOTAL
California Avenue, -19.9% CHANGE,
98,543 , 1.8%TOTAL
All Geo Area Totals 2020Q4 SALES TAX AMOUNTS
Balance of Jurisdiction,
3,139,048 , 43.7%TOTAL
Stanford Shopping Center,
1,661,852 , 23.1%TOTAL
El Camino Real and Midtown,
1,092,795 , 15.2%TOTAL
Greater Downtown,
992,914 , 13.8%TOTAL
Town And Country Shopping Center,
169,458 , 2.4%TOTAL
California Avenue,
123,009 , 1.7%TOTAL
All Geo Area Totals 2019Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts
Chart 8
Attachment A
Attachment A - 12
9.a
Packet Pg. 81