HomeMy WebLinkAbout2002-11-18 City Council (3)City of Palo Alto
CRy Manager’s Report
TO:HONORABLE CITY COUNCIL
FROM:CITY MANAGER DEPARTMENT: PLANNING AND
COMMUNITY ENVIRONMENT
DATE:
SUBJECT:
NOVEMBER 18, 2002 CMR:449:02
APPEAL BY ALDEN ROMNEY OF THE DIRECTOR OF
PLANNING AND COMMUNITY ENVIRONMENT’S APPROVAL
OF A CONDITIONAL USE PERMIT APPLICATION TO ALLOW
THE ESTABLISHMENT OF A COMMERCIAL RECREATION
(FITNESS) FACILITY AT 611, 619, 623 EMERSON STREET
RECOMMENDATION
The Planning and Transportation Commission and staff recommend that the City Council
deny the appeal and uphold the Director of Planning and Community Environment’s
original conditional approval of the use permit for a fitness facility 611, 619, 623
Emerson Street.
BACKGROUND
A Conditional Use Permit was approved on October 2, 2002 by the Director of Planning
and Community Environment for a proposed fitness facility, to be called Vivre Studios.
This facility would offer a variety of exercise, wellness, and nutrition classes, exercise
equipment, and would include a retail component. An appeal was submitted by Alden
Romney of Reach Fitness. In the appeal, Mr. Romney stated his concerns regarding the
impact the proposed use would have on the availability of parking in the Downtown.
This site is located within the Downtown Parking Assessment District. To meet the 27
parking space requirement for this use, six parking spaces are provided on-site and a
yearly assessment is paid for the additional 21 .spaces through the Downtown Parking
Assessment District. Therefore this project complies with all required parking
regulations.
CMR:449:02 Page 1 of 3
BOARD/COMMISSION REVIEW AND RECOMMENDATIONS
At the. Planning and Transportation Commission hearing of October 30, 2002, the
appellant asserted that the proposed fitness facility will have a detrimental impact to
existing businesses in the area, stating that the peak hours of the proposed use will have
similar peak hours to the existing restaurants on the block. His concern is that the
parking deficiency in the Downtown will be exacerbated to the point that people will no
longer patronize the existing businesses. Mr. Romney explained that, based on his
experience with Reach Fitness customers, some of them live and work Downtown, but
still choose to drive to his facility. -He also stated that the new parking garages currently
under construction will not solve the current parking problem.
The applicant, Neal Aronson of Vivre .Studios, disagreed with the appellant’s assertion~
He stated that he had spoken to many of the local restaurant owners and they were happy
to hear that he was not proposing to locate another restaurarit in this vacant tenant space.
Mr. Aronson also submitted letters and a petition in support of the proposed fitness
facility (see Attachment C). He noted that other permitted uses within the zone district
have a greater parking demand than the proposed use, such as retail and restaurants. Mr.
Aronson stated that less than 75 percent of the facility’s classes would be held during
those times considered to be peak hours for restaurants, and this facility would draw
customers throughout the day rather than at peak hours. Mr. Aronson believes that the
increased foot traffiC throughout the day would be a benefit to other local businesses.
Four members of the public voiced support for the proposed facility. Five letters from
local businesses were submitted in support of the proposed facility, along with a petition
with the names of 25 local business and property owners.
Three letters were submitted in opposition to the proposed fitness facility, citing the
reduction in parking as their concern. Two of these letters were from managers of Reach
Fitness facilities. .Two members of the public spoke in general about the parking
situation in the Downtown as well as in other areas of town (see Attachment B for
Planning and Transportation Commission discussion.
The Commission noted that this is not a new building and does not add new square
footage or parking demand, but rather is a pre-existing condition with its parking demand
already factored into. the blended parking rate for Downtown.
The Commission supported the Director of Planning and Community Environment’s
original approval and recommends denial of the appeal.
POLICY IMPLICATIONS
This recommendation does not represent any change to existing City policies.
CMR:449:02 Page 2 of 3
ATTACHlVlENTS
Attachment A:Planning and Transportation Commission Staff Report
Attachment B:Excerpt Verbatim Minutes from the September 30, 2002 Planning and
Transportation Commission Hearing
Attachment C: Letters from the Public
Plans (Council Members only)
PREPARED BY:
RUSS REICH, Associate Planner
DEPARTMENT HEAD REVIEW:
Director Planning and Community Environment
CITY MANAGER APPROVAL:
Assistant City Manager
cc~Neal Aronson, 509 Concord Drive, Menlo Park, CA 94025
Thoits Bros. Inc., 629 Emerson Street, Palo Alto, CA 94301
Ken Hayes, 2657 Spring Street, Redwood City, CA 94063
Alden Romney, 937 Bransten Road, San Carlos, CA 94070
CMR:449:02 Page 3 of 3
Attachment A
PLANNING DIVISION
STAFF REPORT
TO:PLANNING & .TRANSPORTATION COMMISSION ,
FROM:Russ Reich, Associate Planner DEPARTMENT: Planning and
Community Environment
AGENDA DATE: October 30, 2002
SUBJECT:Appeal by Alden Romney of the Director of Planning and
Community Environment’s approval of a Conditional Use
Permit application to allow the establishment of a Commercial
Recreation (fitness) Facility at 611, 619, 623 Emerson Street.
RECOMMENDATION
Staff recommends that the Planning and Transportation Commission recommend that the
City Council uphold the Director of Planning and Community Environment’s original
approval, with conditions, of a use permit for a fitness facility.
PROJECT DESCRIPTION
The City of Palo Alto categorizes a fitness facility as a Commercial Recreation use. In
the CD-C (P) Commercial Downtown zone district Commercial Recreation is designated
as a Conditional Use. On August 8, 2002 Neal Aronson applied for a Conditional Use
Permit to establish, a fitness facility at 611,619, and 623 Emerson Street. The 6,671
square foot building, which is potentially eligible for both the National and the California
Registers of Historic Places, includes a 1,558 square foot mezzanine. As a result of the
transfer of development rights from 611,619, 623 Emerson Street to 200 Hamilton
Avenue, covenants and restrictions have been imposed on the subject property that
requires the property to be "maintained in accordance with the Secretary of the Interior’s
Standards for Rehabilitation." The project proposes to replace a window at the rear of the
building with a new door. Staff has reviewed the proposed exterior modification and has
determined that it is consistent with the Secretary of the Interior’s Standards for
City of Palo Alto Page 1
Rehabilitation. The applicant proposes no modification to the recently restored historic
storefront facade. The building is located in the Downtown Parking Assessment District.
This use is required to provide 27 parking spaces. This is based on the requirement that
all uses in the Downtown Assessment District provide one parldng space per each 250
square feet of gross floor area of the building. This requirement applies to all permitted
and conditionally permitted uses in the Assessment District. Six parking spaces are
provided on site and the additional 21 spaces are provided through the Downtown
.Parldng Assessment District.
This facility, to be called Vivre Studios, would include a retail component where a variety
of health and wellness products would be sold. These include clothing, nutritional
supplements, and other specialized products. This facility would also offer a variety of
health services such as personal training, indoor cycling, and other cardio and weight
equipment. In addition to these services the facility would offer a variety of exercise,
wellness, and nutrition classes. These classes include yoga, pilates, pre/post natal classes,
senior classes and various nutritional workshops (see Attachment A, applicant’s submittal
letter).
The application was heard at the September 19, 2002 Director’s Hearing where the
appellant expressed concerns about parldng. On October 2, 2002 the Director of Planning
and Community Environment conditionally approved the application with specific
conditions addressing parldng. (See approval letter Attacl~nent B). Alden Romney, of
Reach Fitness, submitted an appeal of this approval on October 8, 2002. (See letter of
appeal Attachment C).
POLICY IMPLICATIONS
This project does not represent any change to existing city policies and is consistent with
Comprehensive Plan policy L-23 that encouragesa mix of uses, including recreation, in
the University Avenue Downtown area.
.SUMMARY OF SIGNIFICANT ISSUES
The appellant, Alden Romney of Reach Fitness, is concerned that the proposed use will
be detrimental to other businesses and residents in the vicinity because of parldng
problems. (See appellant’s letter of October 8, 2002 labeled Attaclnnent C). Alden
Romney’s letter assumes that all the customers of the fitness facility would be trying to
find parking at the same time. It also assumes that Vivre Studios customers would be
driving to this facility only, and would not be patronizing other businesses in the
downtown. Mr. Romney states that the proposed use will have ’"a negative impact on
sales of the surrounding businesses since their patrons will not be able to find parldng
spots and will choose to go elsewhere."
City of Pa!o Alto Page 2
The building on the subject property is currently vacant. The property owner is already
paying into the assessment district for the required lmmber ofparldng spaces. Any tenant
that the property owner is able to lease this space to will increase the demand for parking
in the downtown. This is not a new building with new square footage adding to the
demand for parldng spaces. This is an existing tenant space where the demand for
parldng has already been considered and provided for. The Parking Assessment District
was established with a blended rate. This rate takes into account the various permitted
and conditionally permitted uses allowed within the District and is based on the premise
that people would combine trips. The City has recognized the need for additional parking
in the Downtown. This is why two new parking structures are currently under
construction within The Downtown Parking Assessment District, one of which is only
one block away from the subject property. These parldng structures, anticipated to be
completed by the fall of next year, will help to alleviate the scarcity of parldng spaces in
the Downtown.
A comparison of some uses permitted in this zone district, that would not require a
Conditional Use Permit, reveals that the proposed use has only a sligh~tly higher parking
demand than some and a lower parking demand than others. This space was recently
slated for an office tenant, which is a permitted use. Outside of the Assessment District
an office use of this size would require 27 parking spaces. A commercial recreation
facility outside the Assessment District would require 30 parking spaces. This is a
difference of only three spaces. Other permitted uses in this zone district, such as retail or
eating and drinking, would require a significantly greater number of spaces than the
proposed useif located outside of the Assessment District. A retail use would require 33
parking spaces and a restaurant tenant using only half of the available square footage
within the building for public service area would require 71 parking spaces.
All uses in the Downtown Parldng Assessment District are required to provide one
parldng space for each 250 square feet of gross floor area. This use meets the parking
requirement established by the City of Palo Alto and would have a lower parking demand
than some uses permitted within the zone. Many of the customers of this proposed
business will be people that either live and/or work in the vicinity. Vivre Studio’s
intention is to target customers that live and work in the vicinity. Not all of their
customers will be driving to this facility as a separate trip~ Many of them may walk from
home or from their office in the downtown to use the facility.
The fundamental premise of "shared trips" in the downtown applies to this use as it does
to all uses allowed or conditionally allowed downtown. The establishment of Vivre
Studios in this vacant tenant space will actually increase the pedestrian traffic in the area.
City of Palo Alto Page 3
A number of this establishment’s customers are also likely to buy goods and services
offered by other businesses in the area.
The City does recognize that the nature of this business does pose a special consideration
related to parldng and the issue was addressed during the Conditional Use Permit review.
Conditions of Approval were applied to the initial approval. This facility will offer
fitness classes and other related wellness classes. Due to the fact that these services begin
at a specified time, many of the patrons would be coming to the facility at a specified
hour. Conditions of Approval address this specific issue. The facility may not have more
than 40 people attending classes at any one time. They are required to have at least a 15-
minute interval between these classes that have up to 40 people in attendance. The City
has also required a condition of approval that grants the authority to hold a Director’s
Hearing and reevaluate the Conditions of Approval and modify or add conditions to
address parking related issues that may result from this use. It is also anticipated that this
new business will not be at full membership right away. The Conditions of Approval will
be used to mitigate any parking problems that may arise as the business grows during the
next year. When the parking garages are completed next year, scarcity ofparldng spaces
should no longer be an issue.
ENVIRONMENTAL REVIEW
This project is exempt from the provisions of the California Environmental Quality Act
per Section 15301.
NEXT STEPS
The appeal is tentatively scheduled to be heard by The City Council on November 18,
2002.
ATTACHMENTS/EXHIBITS:
Attachment A: Applicant’s submittal letter
Attachment B:Approval letter with conditions
Attachment C:Appellant’s letter of appeal
Attachment D:Excerpt Verbatim Minutes from the September 19, 2002 Director’s
Hearing (will send under separate cover)
Attachment E: Plans (Planning and Transportation Commission Members only)
COURTESY COPIES:
Neal Aronson, 509 Concord Drive, Menlo Park, CA 94025
Thoits Bros. Inc., 629 Emerson Street, Palo Alto, CA 94301
Ken Hayes, 2657 Spring Street, Redwood City, CA 94063
Alden Romney,. 937 Bransten Road, San Carlos, CA 94070
City of Palo Alto Page 4
Prepared by: Russ Reich, Associate Planner
Reviewed by: Amy French, Current Planning Manager
Department/Division Head Approval: ~Lisa Grote, C nning Official
City of Palo Alto Page 5
Attachment A
August 1, 2002
Ci.ty of Palo Alto
Department of Pla .....ng and
Commm~i~ Environment
250 Hamilton Avenue
P.O. Box 10250
Pa!o A!to, CA 94303
Re: Conditional User Permit Application lbr 611 Emerson Street
Dear Sir or Madam:
We propose to operate a retail and wellness center for both women and men at the above
referenced address. The prope.,13: is currently Vacant but is ap.proved for either retail or
oitice uses. Our business will ibcus on delivering retail goods and personal services
related to health, wellne~s a-nd nut~iion to ihe population of Pa!o Alto.. The business is
based on a foundation of three core components:
A select set of health, wellness and nutritionally oriented retail goods and services
Four SeasonsTM like customer service, delivered by loya!, ’best of breed’
employees committed tO creating long term relationships with their clients
A clean, attaadtive.facili~ located close to i~ target market so as to reduce the
impact of multiple, inconvenient tt-ips to obtain similar goods and services
We will seek to foster a geater sense of balance in the lives of our clients hhrough this
.a ~*;-a .....,.. .........,~,~ ° " ’~attractive,’fo mnd~.~..~,~ n of sde._.t .good°, ,~,.~,m~,,, .,ervm,.s and an convement A
detailed description of our programs, goods and services is as follows:
Retail
Our focus on the heatth, wellness and nutrition of clients wiii .begin with providing.them
access to the best and Iates!: personai goods inc!uding c!ot~ing Ibr active !ifes .ty!es,
nm,~am, supp~cmcnts for healthy lifcsty!cs ane- spcci~dizcd pr~ucts to facilitatc othcr
asp~ts ofa ba.!anc~ li~s~le. WSite Pato Alto has many providers .o~ri.~_~g some
these pr~ucts, ~’~~ "~ -- ~-~-, "-*"-, --- :." ....to cu{rem,~ ilO StI~gt~ p~oVlU~t mat carries art ’ ~**- "ot mes~ pr~ucts
more fiNuo~antiy, t~e ~oMed.ge and understanding as to how health and wellnea~
prod-acts can best be ~ *~ *-~ ~ ~ buw "Silicon v~u,,,,,
our program and se~’ice mix is dmigned to~,.~,~, indi~duals of all ages and medicat
conditions achieve a more heal, hy and fit lifestyle.
Pers’o~al Training: One-on-one sessions will focus on a customer’s specific health or
conditioning nccd and can utili-~ vaNous cquipmcnt including frcc weights, ctasscs or
wellness programs. ®at personal training pro~am Will cater to the senior/retired
appointments, ~nich wilt nqt imeA%re ~th class schedules. Personal kaining sessions
will primarily utilize L~e
~.ndoor Cyc!ing: Indoor cycling is conducted in a dedicated room~ which ,.~.dl! have about
25 bikes. Each class is 60 minutes !ong, which includes warm-up and w;arrn-d0wr,.
Trained and licensed instructors guide aII indoor cycling classes. We wi!! provide
approximately 25 maoor cycling classes per weeK. ~ach cross w’a~t have approximately
10 .participants. and 1 i~structor.
Other." In addition to our classZbased Services, we will offer other cardio equipment, such
as Treadmills and Elliptical training machines so tha clients can mmze other aspects of
our Studio.
Wellness
Our wellness services provide a blend of physical and mental Challenges for all ages and
levels. The core wellness activities of Yoga, and Pilates ~ ~’o ~e~,p~’~s~ze the combination of
the physical and mental focus, while massage therapy address the str-~ssors, which cause
the physical and mental aches~and pains.
Yoga;" Yoga.is desi~ed to enable.~ople to relieve physica! tension, mental and
emotional turbmence, establish strength, and ~alance. Yoga helps improve flexlbmty,
stres~" managem_ent and re!axaion skills, focus, and awareness oftb~ breath. Our yoga
program will be -’--~ ......." " "-~~aes~gnec~ for all amht~e~s. We plan to emphasize our yoga program
towards the senior segment of the surrounding area in order to utilize our offpeak hours
and f-al!y,~,~,,~-+~-o:~,,,,~ the seNor p~pulation into our service offering. Each yoga class will
consist of about 10 participants and I instructor.
Pilates: Pilates incorporates many Of the deeper muscles together, improving
coordination and balance, ixithout pu~ing undue stress on the hea~ and lungs. We wilt
incorporate several techniques Used in Mat Pilates. Our mat Pilates’ program will consist
of about t 0 participants a~d 1 instructor.
PreiPo.s’t Nc~,ta! Classe.s’;. Pf~!Post Naa! fitness, Yoga. or Pitates helps the mothers to
relieve the discomforts of pi-egnancy, increase energs,, tone muscIes and establish an
inner stren~h. We :~d!! offer matemi~ classes and training for expecting mothers to help
them either stay in shape during or, if necessary, get back in shape following their
pregnancy. ’~
Se_~ior C’/as’_~es: Growing old is apart ofe,~e .ry li_~ cycle and being f!} is important to all
,uwe,e~, it is especially essential for seniors to maintain a level of fitnessage groups, ’-~- ’ " --
~,elm..ss Our aging ck..n.o will receive customized ...."^-at~cIl~utt and support to address
their specific needs and scheduies. Classes offered to the senior population will be
conductcd during our’w~.~’,*" ~v_.~,,r’-~-t~’ hours of thc day.
}~r.........~12,~,ra~..F. h*o~o,~,, Tharanv at our center will ~-~,,~,~o,~ ..... . --~. - ....~.,u~. _ ~-,~.~ as a core wettness
se~ice. Aii massage therapy sessions ~it be scheduled by appointment oNy ~th a
..................... ~ .........w~ m our !...,e~ed
Nutrition
O,,_~ third and arguably most ~mportant c~mponent is NuNtion. Often times cry
nutritional needs get overlooked, w%ich causes our health and wellness components to be
thrown off balance. Our center wi!! ott~r nutritional workshops on site and nutritiona!
counseling with a certified :n’atritionist.. If the clients nutritional needs expand outside of
our scope, we will refer you m a medical professional in our network
Classes and worlc_@ops: At the center we will offer workshops of various disciplines and
levels to clients. Classes will be conducted on site but during.non-peak hours. For
example, we may offer a workshop on a weekend or in the early evening hours. All
worksf!~ps witt be he!d in one of our studios. We estimate that a workshop may attract
up to i0 participants.
Hours of Operation and Staffin~
Approxtma~e " r_ . ~, r_ ,
Monday.2-,T~ursd~ 6 :O0am - 9:00p:n
Satin-day, .00,~,~ - _~ :uvpm
Friday 6:00am- 7:00pm
~ :u0am- n :0upmSunday " ~’" ~
¯ _,a~eu on our ser~¢ice offering, we anticipate on ha;dn~ a~,rox~., ~n 65 chents on
site d~ng o~ pe~ ho~s ofo~rafions. O~ ins~ctors and st~f are c~efN]v screened
and seIected for their cross ~ctiona! ca~bilities and thus ~.~lt be on site t~ou~out the
day heiping with other classes and client se~ices. Thus we only expect to have 3-5 ~1t
times~..*o~.,_~m_~m~ ha.rs-on site d~ing peak h~m ....~ mud ~ey wit! remmn on site ~fa~ most of
day,
Our business wili provide the foiiog~ing benefits to our neighboring vicinit-y and the
Ciw’s ~eater public health and welfare:
Provide a vibrant retail oi~ented use m a historic!l storeffont building that has
been ......." ^-’~aumtt for more tURn six -nlOltl.ltS.
Sti*~-lat~ ,,,~V;.. traffic along the Eme ..... n ~n~ M~milto. co~idors d,mn~
uaymne business hours, thereby potentially benefiting other’oubmesses
Potentially reduce overall vehicle trips in Palo Al~.o by providing one source
goo&~ and service~ currently provided by many separate businesses and by
encouraging walking, biking and car~oolin~tcarsharing activities
Provide a convenient and cent.rally located som’ce o~’the best_ health an~ wellness
services available in mid-peninsula region
Encourage the deve!opment of greater ba.Iance between ~r,e.rsonaI, p_rofessionaI and
communi~~ weIl-being through f~rsonal, group, corporate and commnnity
oriented activities
Conduct business in mam’~cr consis~cn~ with all City plarming and rcgula*o~’
ordinances, and in exce~s all busi.ness ethic and customer oriented expectations
We appreciate thi s opportuni&.to provide ft~e City with a geater understanding of our
business and look ~.-,~=’~-a ",~t~ ....of Palo Alto.~ ~,.a,~ to.being a responsible corporate .’-
If yooa have any’. questions regardiv, g this application or description, please don’t hesitate
to contact/me directly at 650.954.6335.
Sincerely,
Neat G. Aronson
Vivre Studios, !nc..
Attachment B City or Palo Alto
¯Department of Planning and
Community Environment .
Application No. 02-UP-20 611 Emerson Street
Planning Division
Use Permit 02-UP-20 is hereby approved to allow the establishment of a Commercial Recreation
facility at 611 Emerson Street. This facility will include a retail component where a variety of
health and wellness products will be sold. These include clothing, nutritional supplements, and
other specialized products. This facility will offer, a variety of health services such as personal
training, indoor cycling, and other cardio and weight equipment. In addition to these services the
facility will offer a variety of wellness and nutrition classes. These classes include Yoga, Pilates,
pre/post natal classes, senior classes, . and various nutrition workshops. Massage therapy will also
be offered. Environmental Assessment: Exempt from the provisions of the California
Environmental Quality Act per Section 15301. Zone District, CD-C (P), Land Use Designation,
Regional!Community Commercial. Project approval is based on the following findings and is
subject to conditions listed below.
FINDINGS
l. The proposed use, at the proposed location, will’not be detrimental or injurious to
property or improvements tn the vieinity~ and will not be detrimental to the publie health,
safety, general welfare or convenience.
o
All activity associated with the proposed use will be conducted inside the building. The
proposed fitness facility (gym) will occupy an existin8 vacant building. The proposed use
is located within.:the Downtown Parking Assessment p.i.strict where they are required t°
provide 1 p~g"~page for each 250 square feet of~ ~ss floor area This parking ratio
is based on ill ti~ potrnfial permitted and conditional~i =-""=~ "~:~iauitted uses allowed within the
assessment distfi~L~:-With a total.floor area of 6,6~-~ii~ ~e feet, the facility is required to
provide: 27 parkin~: spaces. Six of these required. ~p:g ~ :are provided on site and the
addition~ti:2 l: sp~ceS are provided through the pay~ent~,.of in lieu fees to the City of Paio
Alto. T-~ ant}~tedI pea.,k hours of operatioi~ i’O~!!~ility are during the non-peak
hours o:f Other uses such as offices. Due to its d0~h~hiiocation, it is anticipated that
many oi~the patrons of this :facility will live or work. ~r~:~i,q~h~ereby limiting the number
ofpe0pte trying to: find parld’ng in the downtown
The proposed use will be located and conducted inla.Manner in accord with the Palo Alto
Comprehensive Plan and the purposes of Title !8 of:the Palo Alto Municipal Code.
Policy L-23 of the Palo Alto Comprehensive Plan encourages a mix of uses, including
recreation, in the University Avenue/Downtown area. Title 18.49 of the Pal0 Alto
Municipal code allows Commercial Recreation as a Conditional Use. The proposed
facility will include a retail component and preserve the historic storefront of the building.
This use may also stimulate walking traffic along EmersonStreet and in the downtown
during business hours, thereby potentially.benefiting other drwntown businesses.
250 Hamilton Avenue
P.O. Box 10250
Palo Alto, CA 94303
650.329.2441
650:329.2154 fax
611 Emerson Street
October 2, 2002
Page 2
CONDITIONS OF APPROVAL
PLANNING DMSION
The number of participants for scheduled classes, workshops, or other services that have
a specified start time shall not exceed 40 people. For example, if two classes are scheduled
to begin at 5:00, the total combined number ofpe0ple attending both classes shall not
exceed :40 people. If 40 people are in attendances there shall be at least a 15-minute
interval between those classes and the next scheduled class, session, workshop, etc. This
Condition of Approval shall remain in full force and effect until the new downtown parking
garages are open.
¯A schedule.of services shall be provided to the Planning Division on a quarterly basis until
the new downtown parking garages are open.
If the City of Palo Alto receives excessive complaints due to issues related to parking, the
Planning Division reserves the right to schedule a Director’s Hearing to address those
issues at a Public Hearing. The City may alter existing Con~ti~ionS of approval or impose
additional Conditions of Approval as necessary to resolve those issues.
BUILDING DMSION
1.TWO exits from the second floor are required.
UTILITIES DEPARTMENT- ELECTRIC
PRIOR TO ISSUANCE OF DEMOLITION PERMIT
.¸
The Permittee shall be responsible for identification and location of all utilities, both public
and private, within the work area. Prior to any excavation work.at the site, the Permittee
shall contact Underground Service Alert (USA) at t-800-227-2600, at least 48 hours prior
to beginning work.
The Applicant shall submit a request to disconnect all existing utility services and/or meters
including a signed affidavit of~cacancy, on the form provided by the Building Inspection
Division. Utilities will be disconnected or removed within 10 working days after receipt
of request. The demolition permit will be issued after all utility services and/or meters
have been, disconnected and removed.
611 Emerson Street
October 2, 2002
Page 3
PRIOR TO SUBMITTAL FOR BUILDING PERMIT
A completed Electric Load Sheet and a full set of plans must be included with all building
permit applications involving electrical work. The load sheet must be included with the
preliminary submittal.
Only one electric service lateral is permitted per parcel. Utilities Rule & Regulation
#18.
This project requires a padmount transformer unless otherwise approved in writing by the
Electric Utility Engineering Department. The location of the padmount transformer shall
be shown, on the site plan and approved by the Utilities Department and the Architectural
ReviewBoar& Utilities Rule & Regulations #3 & #16.
The developer/owner ~hall provide space for installing padmount equipment (k e.
transformers, switches, and interrupters) and associated substructure as required by the
City. In addition, the owner shall grant a Public Utilities Easement for facilities
installed on private property as required by the City. ~
The c.ust6mer shall install all electrical substructures (conduits, boxes and pads)
required from the service point to the customer’s switchgear. All conduits must b.e
sized according to National Electric Code requirements and no ½-inch size conduits are
permitted. Conduit runs over 500 feet in length require additional pull boxes. The
design and installation shall also be according to the City standards. Utilities Rule &
Regulations #16& #18.
10.
Location of the electric panel/switchboard shall be shown on the site plan and approved
by the Architectural Review Board and Utilities Department.
All utility meters, lines, transformers, backflow preventers, and.any other required
equipment shall-be shown on the landscape and irrigation plans and shall show that no
conflict will occur between the utilities and landscape materials. In addition, all
aboveground equipment shall be screened in a manner that is consistent with the
building design and setback requirements.
For services larger than 1600 amps, the customer will be required to provide a transition
cabinet asthe intercbnnection point b etween the utility’ s p admount transformer and the
customer’s main ~switchgear. The Cabinet design drawings must"be submitted to the
Electric Utility Engineering Department for review and approval.
611 Emerson Street
October 2, 2002
Page 4
11.No more than four 750MCM conductors per phase can be connected to the transformer
secondary terminals; otherwise, bus duct must be used for connections to padmount
transformers. If customer installs a bus duct directly between the transformer, secondary
terminals and the main switchgear, the installation of transition cabinet will not be required..
12.The customer is responsible for sizing the service, conductors and other required
equipment according to the National Electric Code requirements and the City
Standards. Utilities Rule & Regulation #18.
Projects that require the extension of high voltage primary distribution lines must be
coordinated with.the Electric Utility. Additional fees may be assessed for the
reinforcement of offsite electric facilities.
14. ,. Any additional facilities and services requested by the Applicant that. are beyond what
the utility deems standard facilities will be subject to Special Facilities charges. The
Special Facilities charges include the cost of installing the additional facilities as well as
the cost of ownership. Utilities Rule & Regulation #20..
PRIOR TO ISSUANCE OF BUILDING PERMIT.
15." The applicant shall comply withall the Electric Utility Engineering Department service
requirements noted during plan review.
DURING CONSTRUCTION
16.Contractors and developers shall obtain a street opening permit from the Department of
Public Works before digging in the street right-of-way. This includes sidewalks, driveways
and planter strips.
17.
18.
At least 48 hours prior to starting any excavation, the customer must call Underground
Service Alert (USA) at 1-800-227-2600 to have existing underground utilities located and
marked. The areas to be checked by USA shall be delineated with white paint.. All USA
. markings shall be removed by the customer or contractor when construction is complete.
The customer is responsible for installing all on-site substructure (conduits, boxes and
pads) required for the electric service. No more than 270 degrees of bends are allowed
in a secondary conduitrun. All conduits must be sized according to National Electric
Code requirements and no ½-inch size conduits are permitted. All off-site substructure
work will be constructed by the City at the customer’s expense. Where mutually agreed
upon by the City and the Applicant, all-or part of the off-site substructure work may be
constructedby the Applicant. Utilities Rule & regulation #16
611 Emerson Street
October 2, 2002
Page 5
19.
20.
All primary electric conduits shall be concrete encased with the top of the encasement at
a depth of 30 inches. No more than 180 degrees of bends are allowed in a primary conduit
run. conduit runs over 500 feet in length require additional pull boxes.
All new underground conduits and substructures shall be installed per City standards
and shall be inspected by the Electrical Underground Inspector before backfilling. Rule
& Regulation # 16.
21.The customer is responsible for installing all underground electric service conductors,
bus duct, transition cabinets, and other required equipment. The installation shall meet
the National Electric Code requirements and the City standards.
22.Prior to fabrication of electric switchboards and metering enclosures, the customer
must submit switchboard-drawings to the Electric Metering Department at 3201 East
Bayshore Road, Pal0 Alto 94303 for approval. The City requires compliance with all
applicable EUSERC standards for metering and switchgear.
23.~ new underground electric services shall be inspected argot approved by both the
Building Inspection DMsion .and the Electrical Underground Inspector before
energizing. Utilities R.ul~ & regulation #t8
AFTER CONSTRUCTION & PRIOR TO FINALIZATION
24.The customer shall provide as-built drawings showing the location of all switchboards,
conduits (number and size), conductors (number and size), splice boxes, vaults and
switch/transformer pads.
PRIOR TO ISSUANCE OF BUILDING OCCUPANCY PERMIT
25.
26.
The applicant shall secure a Public Utilities Easement for facilities installed on private
property for City use. Utilities Rule & Regulations #16.
¯All required inspections have been.completed and approved by both the Building
-Inspection Division and the Electrical Underground Inspector.
27. All fees must be paid.
28.All Special Facilities contracts or other agreements need to be signed by the City and
applicant.
611 Emerson Street
October 2, 2002
Page 6
ADDITIONAL. COMMENTS
Customer’s Engineer should contact Utilities Engineering prior to finalizing the padmount
transformer location. Load calculations based on National Electrical Code must be submitted.
WATER, GAS & WASTEWATER UTI2LIT]]~S DEPARTMENT
PRIOR TO BUILDING PERMIT SUBMITTAL
The applicant shall Submit a completed water-gas-wastewater service connection
application - load sheet for City of Palo.Alto Utilities. The applicant must provide all
the information requested for utility service demands (water in g.p,m., gas in b.t.u.p.h,
and sewer in g.p.d.):
The applican~t shall submit improvement plans for utility construction. The plans must
show the size and location of all Underground utilities within the development and the
public right of way including meters, backflow preventers, fire service requirements,
sewer mains, sewer cleanouts, sewer liR stations and any other required utilities.
The appli’eant must show on the site plan the existence of any water well, or auxiliary
water sfipply.. ~.
The applicant shall be, responsible for installing and upgrading the existing utility mains
and/or services as necessary to handle anticipated ¯peak loads. This responsibility.
includes all costs associated with the design and construction for the
installation!upgrade of the utility mains and/or services.
PRIOR TO ISSUANCE OF BLULDING PERMIT
¯For contractor installed water and wastewater mains or services, the applicant shall
submit to the WGW engineering section of the Utilities Department four copies.of the
installation of water and wastewater utilities off-site improvement plans in accordance
with the utilities department design criteria. All utility work within the public right’of-
way shall be clearly shown on the plans that are prepared, signed and stamped by a
registered civil engineer. The contractor shall also submit a complete schedule of
work, method of construction and the manufacture’s iliterature on the materials to be "
used for ,approval by the utilities engineering section. The ¯applicant’s contractor will
not be aHi~wed to begin work until the improvement plan and other submittals have.
been approved by the water gas and wastewater.engineering section.
611 Emerson Street
October 2, 2002
Page 7
o
The applicant shall pay the connection fees associated with the installation of the new
utility service/s to be installed by the City of Palo Alto Utilities. The approved
relocation of services, meters, hydrants, or other facilities will be performed at the cost
of the person!entity requesting the relocation.
Each unit, parcel or place of business shall have its own water service, gas meter and
sewerlateral connection shown on the plans.
A separate water meter and backflow preventer shall be installed to irrigate the
approved landscape plan. Show the location of the irrigation meter on the plans. This
meter shall be designated as an irrigation account an no other water service will be
billed on the account. The irrigation and landscape plans submitted with the application
for a grading or building, permit shall conform to the City of Palo Alto water efficiency
standards.
An approved reduce pressure principle assembly (RPPA bacldlow preventer device)
shall be installed for all existing and new water connections from Palo Alto Utilities to
comply with requirements of California administrative cod~, title 17, sections 7583
through 7605 inclusive. The RPPA shall be installed onthe owner’s property and
directly behind the ~water meter. Show the location of the RPPA on the plans.
:Inspection by the utilities cross connection inspector is required for the supply pipe
between the meter and the assembly.
An approved detector check valve shall be installed for the existing or new water
connections for the fire system to comply with requirements of California
administrative code, title 17, sections 7583 through 7605 inclusive. Double check
detector check valves shall be installed on the owner’s property adjacent to the property
line. Show the location of the detector check assembly on the plans. Inspection by
the utilities c~?oss connection inspector is required for the supply pipe betweenthe City
connection and the assembly.
DURING CONSTRUCTION
11.
12.
The contractor shall contact underground .service alert (800) 227-2600 one week in
advance of start’.mg excavation to provide for marking of underground utilities.
The applicant ’shall provide protection for utility lines subject to damage.. Utility lines
within a pit or trench shall be adequately supported. All exposed water, gas, and sewer
lines .shall be inspected by the WGW Utilities Inspector prior to backfilling.
611 Emerson Street
October 2, 2002
Page 8
13.The contractor shall maintain 12" dear, above and bdow, from the existing utilities to
new underground facilities. The applicant shall be responsible for relocating the existing
utility mains and/or services as necessary to accommodate new storm drains, with the
prior approval of the utility Department. This responsibility includes all costs
associated with the design and construction for the relocation of the utility mains
and/or services. Sanitary sewer laterals will need to be replaced for the full length of
the lateral 0fpossible) per the Utility Standards Sanitary sewer mains can not be
relocated.
14.If the Contractor elects to bore new pipes or conduits, the pilot bore hole shall be 24’
clear from any existing utility pipes and ~/11 existing utility crossings shall bb potholed
prior to starting work.
15.All utility installations shall be in accordance with the City of Palo Alto utility standards
for water, gas & wastewater.
16.
17.
18.
1.9.
Utility service connections will be installed between 30 and 40 days following receipt of
full payment. Large deve, lopments must allow sufficient legd time (6 weeks minimum)
for utility construction performedby the City of Palo Alto Utilities.
All utility work shall be inspected and approved by the WGW utilities inspector.
Inspection costs shall be paid by the applicant’s contractor. Schedule WGW utilities
inspections at 650/566-4504 five working days before start of constructions.
The applicant’s contractor shall immediately notify the Utilities Department (650) 496-
6982 or 650/329-2413 if the existing water or gas mains are disturbed or damaged.
All bacldlow preventer devices shall be approved by the WGW engineering division,
inspected by the utilities ;cross connection inspector and tested by a licensed tester prior
to activation of the water service.
20.
21.
No water valves or other facilities owned by Utilities Department shall be operated for
any purpose by the applicant’s contractor. All required operation will only be performed
by authorized utilities .department personnel. The applicant’s contractor shall notify the
Utilities Department not less than forty-eight (48) hours in advance of the time that
such operation is required.
The contractor shall not disconnect any part of the existing water main except by
expressed permission of the utilities chief inspector and shall submit a schedule of the
estimated shutdown time to obtain said permission.
611 Emerson Street
October 2, 2002
Page 9
22 The water main shall not be turned on until the service, installation and the performance
of chlorination and bacteriological testing have been completed. The contractor’s
testing method shall be in conformance with ANSI/AWWA C65 l-latest edition.
23.All existing water and wastewater services that will not be reused shall be abandoned at
the main per WGW utilities procedures.
24.All improvements to the gas system will be performed by the City of Palo Alto Utilities.
25.All customer gas piping shall be inspected-and approved by the building inspection
division before gas service is instituted. Gas meters will be installed within five working
days after the building piping passes final inspection and the building inspection division
sends the set tag to the Utilities Department provided that the customer’s piping
conforms to the Utility Standards.
Changes from the utility standards or approved submittals will require new submittals, as
specified above, showing the .changes. The new submittals must be approved by the utilities
engine,,ering section before .making any change.
Advanced Planning Manager
October 2, 2002
NOTE
This Use Permit is granted in accordance with and subject to the provisions of Chapter 18.90 of
the City of Palo Alt0 Municipal Code. This permit will become effective ten days following the
date of this letter, unless an appeal is filed as provided by Chapter 18.92 of the Palo Alto
Municipal Code. A copy of this letter shall accompany all future requests for City permits relating
to this approval. In the event that this approval is appealed, an additional letter will be mailed with
information regarding the scheduled he~ring dates before the Planning Commission and the City
Council. "
In any case in which the conditions to the granting of a Use Permit have not been complied with,
the Current Planning Manager shall give notice to the permittee of intention to revoke such permit
at least ten (10) days prior to a hearing thereon. Following such hearing.and if good cause exists
therefore, the Current Planning Manager may revoke the Use Permit. "
611 Emerson Street
October 2, 2002
Page 10
A Use Permit which has not been used within one (1) year after the date of granting becomes void,
although the Zoning Administrator may, without a hearing, extend the time for an additional year
if an application to this effect is filed before the expiration of the first year.
Applicant:Neal Aronson
509 Concord Drive
Menlo Park, CA 94025
Property Owner:Thoits Bros., Inc.
629~Emerson stree~
Palo Alto, CA 94301
Attachment C
CITY OF PALO ALTO
Office of the City Clerk CITY OF PALO ALTO, CAAPPEAL FROM THE DECISION OF DIRECTOR OF P~N?’~I~6R.[I’S OFFICE
AND COMMUNITY ENVIRONMENT
02 0CT,-8 PM 1,: 23To be filed in duplicate within 15 days from the date o£ decision o£ the Director of
Planning and Community Environmgnt
Application No.
Name of Appellant
Receipt No. ~,1~) ~
A 1.9 ~4 [~4~- y Phone(
Address
" Street City ~ZIP
LOCATION OF PROPERTY: Assessor’s Parcel No.
Street Address ~ff. ~C¢~SoM ~~
Zone District
Name of Property Owner (if other than appe!la~t)
Property Owner’s address (if other than appellant)
Street City ~ Zip
The decision of the Director Of Planning and Community. Environment dated Oerv~ ~"~- "Z
~ whereby the application of Nc~ l~ ~-~v$oN for a
(original applicant)
(o~O¢Do~a’C gift- I’~T- . Wa’s " /tPP~*~vffO , is hereby appeaied for the reasons stated in the attached
(parcel map/subdibision) (approved/denied)
letter (in duplicate).’
Date ~ 0 ~Sigrmture of Appellant
PLANNING COMMISSION RECOMMENDATION TO THE CITY COUNCIL:
Date "Approved DeNed
Remarks and/or Conditions:
CITY, COUNCIL DECISION:
Date
Remarks and/or Conditions:
Approved Denied
SUBMITTAL REQUIREMENTS SA;FISFIED:
1.Plans (Applicant)
2,Labels (Applicant).
3.Appeal Application Forms -. ~4.Letter ~-.
5.Fee ~-
To~
From:
Date:
Re:
City of Palo Alto Department of Planning and the Palo Alto City Council
Alden Romney
October 8, ~002
Conditional Use Permit for 611 Emerson, Application No. 02-UP-20
Dear City of Palo Alto Planning Department and City Council,
I am writing to appeal the decision to provide a fitness center with a conditional use
permit to operate at611 Emerson. I respectfully disagree with the October 2, 2002
findings by the Planning Department and request that the matter be explored further.
Specifically, I would like to see f~rther research that may confirm that this particular use
at 611 Emerson Will be:
1. Detrimental and injurious to property and businesses in the vicinity
2. Detrimental to the convenience of Palo Alto residents
I believe that this particular use will be found to be both of the"above, given the nature of
this specific use that is proposed at 611 Emerson and the parldng issues that will be
createdbecause of this use.
The Parldng Issues
This particular use will be detrimental to local businesses and the con~venience of Palo
Alto residents b’ecauie, of the signifi’cant demand for parking that this particular use will
create at peak hours. Although Vivre Studios’ proposal to the city highlights many off-
peak uses the business hopes to develop, the organization is a high-end fitness center that
also is targeting client visits at peak hours. Many clients will visit the fitness center at
lunch and after-work, which are also the peak hours of many businesses surrounding the
location at 611 Emerson.
Specifically, Vivre Studios’ application of August 1, 2002 states that they expect to have
between 50-65 people on site during peal; hours of operation. Following work, thenl the
company exl~ects 50-65 people to go to classes and work out at 611 Emerson. These 50-
65 people will be looking for parking spaces and will take them away fromindividuals
currently frequenting other local businesses, like the many restaurants on the same street.
C.onsequently~ there will be a negative impact on the sales of the surrounding businesses
s~nce their patrons will not be able to find parking spots and will choose to go elsewhere.
Concerns
Although I understand the rationale for the decision made by the Planning Commission
on October 2, 2002, I believe that further research will show that their decision to
approve the cortditional use should be overturned. This particular use will have a
negative and detrimental impact on the local businesses surrounding 611 Emerson and to
the convenience of Palo Alto residents. The following should be considered:
®The Transportation Department was not asked to do any significant analysis to
determine whether the pr.oposed conditional use would have a detrimental impact on
other local businesses. This type of use would undoubtedly be a "more intensive"
one than a general retail use, said one Transportation official, but the department was
heir.her a~ked to nor provided with information with which to determine the actual
impact.
With 50-65 mo~e people seeking parking spots, there could be a spill-over effect into "
local residential areas given the lack of available parking. This will negatively impact
local residents.
This particular offering is not unique and should be given no special consideration.
Within blocks of 611 .Emerson, there is a yoga studio, Pilates studio, spa, personal
training studio, fitness center, and nutritional and supplement store.
Even when the proposed parking garages are completed, this particular use will still have
a significant and detrimental impact on othe~ local businesses and resident convenience.
It is theduty of the Pla~:mi.ng Commission and City Council to determine if this ~s, in fact,
the ca~e, .anc~ to respoh_d accordingly.
Thank you for your time.
Sincerely,
o0
City of Palo Alto
September 19, 2002
Director’s Hearing Agenda
611/619/623 Emerson Street
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Speakers:Julie Caporgno
Russ Reich
Steven Turner
M/F: Male or Female unidentified speakers
Questionable words/phrases in [brackets]
Julie Caporgno: We will move on to Item 2, which is 611,619, 623 Emerson Street, 02-CUP-20,
an application by Neal Aronson for a Conditional Use Permit to establish a Commercial
Recreation facility at 611,619, 623 Emerson Street. This establishment is to provide retail
apparel, nutrition and wellness services for both women and men. The Environmental
Assessment: the project was found to be exempt from the provisions of the California
Environmental Quality Act£ per Section 15301. It is in Zone District: CD-C(P).
Russ, do you want to give us the Staff Report?
Staff Reich: To begin with, I did receive a couple of phone inquiries about the application. Mr.
[Alden Romney] did call and voiced concerns about the impact on parking that this proposed use
will have in the downtown area. A second call th~it I received from Mr. Tom Ashton did raise a
question about the number of these types of uses existing in the downtown area.
Staff recommends approval of this application to allow the establishment of this facility in the
CD-C Zone District. The proposed use at the proposed location will not be detrimental injurious
to property or improvements in the vicinity and will not be detrimental to the public health,
safety, general welfare or convenience, based on the fact that all activity associated with the
proposed use will be conducted inside the building. The proposed use will provide a retail
component and preserve the Historic storefront of the building. And most importantly, the
proposed use is located within the downtown parking assessment district and does provide for the
required number of parking spaces for that site.
Finding number 2 is that the proposed use will be located and conducted in a manner in
accordance with the Palo Alto Comprehensive Plan and purposes of Title 18 of the Palo Alto
Municipal Code. Policy L-23 of the Palo Alto Comprehensive Plan encourages a Mix of Uses,
including recreation in the University Avenue downtown area, as well as Title 18.49 of the Palo
Alto Municipal Code that does allow for commercial recreation as a Conditional Use.
Ms. Caporgno: Thank you. Is the applicant here? You can come to the table.
Neal Aronson, Applicant: My name is Neal Aronson and I’m the applicant for the Commercial
Recreation Use. We’ve proposed to operate a locally owned and operated, Wellness Center with
retail and some personal services related to the health nutrition and fitness for the men and
women of Palo Alto. Our goal is to provide the residents and a narrow focus on the residents of
City of Palo Alto
September 19, 2002
Director’s Hearing Agenda
611/619/623 Emerson Street
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Palo Alto in an attractive, clean and convenient place where they can focus on developing greater
balance between their work, health in their community: We believe that our complete balance
approach to the Wellness will provide residents with a better alternative to the existing market
offerings and lay the City of Palo Alto in this quest to mitigate the impact for an existing and new
development while seeking to maintain the vibrant balanced community that is Palo Alto.
We feel that our offerings and our hours of operation won’t have any detrimental effect on any of
the parking or traffic or other issues that potentially had been raised by some of the people
who’ve called on it. The hours of operation are pretty standard for this type of center. Typically,
and these are estimates at this point from Monday through Thursday about 6:00 to 9:00, Friday
6:00 to 7:00, and Saturdays and Sundays 8:00 to 4:00 or something like that.
So, we appreciate your consideration and will be available for any questions.
Ms. Caporgno: I’m going to open the public hearing. Is there anyone here to speak to this
particular item? Come forward and state your name. While the gentleman is filling out the card,
if anybody else w_ho wants to speak, please make sure that you fill out a card and then present it
to me at the time I announce the item.
Mr. Romney: I happened to call in to Russ and we talked about it a little bit. I just wanted to
highlight some detail around nay concerns for the Conditional Use at 611 Emerson. First off, I
think the conceptis great. I’m into health and fitness and wellness and also as a business but my
greatest concern is that it could be detrimental to the surrounding business citizens in downtown
Palo Alto, specifically, regarding parking. They’ve positioned the Wellness Center as a sort of a
personalized service primarily focused on their offering at off-peak hours. However, specifically
in the documentation that they’ve submitted to the City, they talked about the fact that during
peak hours, they will have 50 to 66 people and only 3 to 5 full-time staff at that time. So that
doesn’t sound very personalized to me. It sounds more like a fitness center.
Specifically why I think that’s going to be a concern is that currently in the downtown area,
specifically around Emerson, parking is a major issue. People that I lcnow and myself choose not
to go down there because parldng is a problem. I think the surrounding businesses like the
Creamery, Gordon Birsch and The Empire Tap Room where people come to after work will be
negatively affected by having an additional 50 to 65 people seeking parking in that specific area.
There are only 6 parking spots affiliated with the lot, which means that there will be 46 to 59
individuals more than there are now, seeking parking spots in that area.
I would like to submit to the City that some sort of a more potential thing that I would like to see
is an assessment on the parldng and the traffic that would occur if this were to be approved and
this use to occur in a particular location. I think an additional 50 people is going to be extremely
detrimental to these other businesses. We have a business one block away and currently, our
customers complain about the parking. We do have a lot and individuals and customers from
City of Palo Alto
September 19, 2002
Director’s Hearing Agenda
611/619/623 Emerson Street
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other companies, in other retail locations that use our lot and it’s already a problem. So, with
additional 50 or 60 people, it would be even more of an issue for us.
The second thing I want to bring up in regards to this is that if this were, in fact, a unique
offering, I could see the City kind of overlooking the fact that it could be detrimental to the
surrounding businesses. But within a number of blocks from this particular location, there’s a
Yoga Studio, a Spa, a store that sells nutritional supplements and other retail stores that sells
supplements and herbs, a Karate studio, and a personal training studio, and another one a few
blocks away.
So, in fact, this isn’t a unique offering. I’m not sure one can argue.whether it!s a saturated market
but it’s not unique. It’s not a business that’s needed there but I think that I’m concerned about the
potential detrimental effect. I’d like the City to explore what that effect would be. Thank you.
Ms. Caporgno: Thank you. Staff, can you explain how we have concluded that the parldng, is
sufficient for the use?
Staff Reich: The parking for this particular location is in the downtown parking assessment
district and within that district, parldng studies were conducted and that number, one space for
every 250 square feet of gross floor area was arrived at based on the understanding of a variety of
different uses that would take place throughout the downtown, talcing into account that certain
uses would be intensive for parldng during different times of the day, that this particular use is
more intensive in the evening when a lot of the office uses that maybe in the downtown area
wouldn’t be there.
So, the parking assessment district has blended parking ratio and it’s for that reason that thi~ use
was felt appropriate because the number of spaces required for the square footage of the building
has been met. And based on the fact that their use in the intensive time of the day, there would
be potentially parking spaces available, not to mention the fact that two new parldng garages will
be built in the downtown to alleviate some of the current parking problems that are experienced
in the downtown area.
Mr. Aronson: Can I ask a question and respond?
Ms. Caporgno: Yes, you may.
Mr. Aronson: I just wanted to reiterate that the peak hours is the major concern which is going to
be lunch time, the other fitness center, which is 5:30 and beyond that that the off-peak I think is
not an issue. It’s the peak hours, which are those two. And one thing to consider is when these
parking garages are going to be up and if it’s going to be two years from now, we’re going to have
a year and a half of [actually] 50 to 60 people on the street. So I’d like to conside~ maybe, the use
could be conditional on these parking structures being constructed.
City of Palo Alto
September 19, 2002
Director’s Hearing Agenda
611/619/623 Emerson Street
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Ms. Capor~no: If you’d like to speak to the item, do you have a card?
L_5~n Ciapella: I don’t have a card. I just have a question. This application came up in a
previous one when they said they were going to have a medical office. And it turned into a
fitness center and I would hope that there are some kind of control so that what it seems to be a
personal service doesn’t become just a general fitness center with walks and runs and lots of
people gathering for classes and things, because this is what happened on the Middlefield site.
Ms. Caporgno: Could you tell me your name, please?
Lyrm Ciapella, 631 Colorado Avenue: Just as somehow a condition that this could not happen
again.
Ms. Caporgno: Does the applicant want to address any of the issues heard?
Mr. Aronson: Thank you. I just want to respond to some comments from the gentleman. So
there are two points I think you made. The peak hours will impact, well, I think as Staff has
pointed out, the peak hours will may actually have 50 or 60 people on site or really do not
correspond with when the peak parldng impact seems to be in the City. Also, our focus on local
population, both workers within the downtown area and people within the walldng or bildng or
carpooling range of residents of Palo Alto, those are really going to mitigate the parking problem
as you painted pretty much. We’re not going to have a lot of people coming downtown in their
single vehicle to park. They’re either going to walk from their place of work or they’re going to
walk from their place of residence or so forth.
Another thing I wanted to point out is that our membership growth, assuming we get permitted
and we’re able to open in probably early next year, my understanding is that the parldng garages
which will add another 700 or 800 new spotsto Palo Alto will be open by October of next year.
Our pro forma, the way we’re kind of planning the business is that from the point when we open
to where the garage is open, we’re not going to be at full membership and so we won’t have 50 or
60 people or whatever that number is on site at any one time. So it actually syncs very well with
the garage schedule. Our membership growth syncs very well with it, it shouldn’t impact the
downtown at that time.
A couple of other things I wanted to point out is that there are seemingly a lot of other providers
of similar services in the downtown area, but ultimately, if you think about it, people who
patronize those types of places currently do so effectively on one off trips. They go from their
residence to their work to that place and then back. And then they go to another place and then
back. In fact, one of the reasons we’ve decided to pursue this business concept in Palo Alto is
that a lot of people were telling us they don’t like going to 3 or 4 providers. They have to get in
City of Palo Alto
September 19, 2002
Director’s Hearing Agenda
611/619/623 Emerson Street 5
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their car every time, find a parking spot every time and it creates a lot of parking impact and a lot
of traffic.
Our service which is effectively an umbrella of a lot of these other things and then additional
personal services on top of that will reduce that number, that impact on traffic and parldng by
allowing these people to come to one location, park once, take care of all of their wellness and
fitness and health needs and then return home. So they won’t be malting multiple trips to achieve
all of their wellness and fitness needs.
And the other thing I wanted to point out is that when we located this site, we did take a look at
parking. I’m a long-time Palo Alto resident, most of the people who participated in this are long-
time Palo Alto residents, we know ther.e’s potentially an issue with parldng. So when we did our
research, we took a look, we found a site that was within the pai~king assessment, the land owner
in our business, we already paid for 27 parking spaces to date. There are 6 on site and so we pay
into the Assessment District for the additional 21. Any way you do the City’s calculations to
reach the parldng impact, we are underneath the current impact load. By all the City’s
calculations, we will not create any additional impact on parking.
The fact that we do pay in has helped build these additional facilities. And I think if you look at
some of the providers outside of the Assessment District, for example, [Reach], they don’t pay
into these parking [funds] and they do create an impact already. So the fact that we do, I think
should be noted in and it should be a plus for us. So, I think that’s about all I have to say. Thank
you very much, again.
Ms. Caporgno: Is there anyone else who would like to speak to this issue? With that, I will close
the public hearing. Again, I want to remind you, ! have 10 days to make a decision on this and
that will occur. Then if anyone here wishes to appeal that decision, they will have 10 days
subsequent to my decision to appeal that.
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Planning and Transportation Commission
Verbatim Minutes
October 30, 2002
DRAFT EXCERPT
NEW BUSINESS.
Public Hearings:
611~ 619, 623 Emerson Street* [02-UP-20]: Appeal of the Director of Planning
and Conmaunity Environment’s approval for a Conditional Use Permit application
by Neal Aronson to allow the establishment of a Commercial Recreation facility at
611,619, 623 Emerson Street. This establishment will provide retail apparel,
nutrition and wellness services for both men and women. Environmental
Assessment: Exempt from the provisions of the California Environmental Quality
Act per Section 15301 Zone District CD-C(P).
Ms. Lisa Grote, Chief Planning Official: Thank you Chair Bialson and Commissioners.
This is an appeal of a conditional use permit for a commercial recreational facility which
is a fitness facility in the CD-C(P) district. The CD-C(P) district is our Downtown
zoning district and it is stands for Commercial Downtown zone. Within that zoning
district a commercial re recreational facility or a fitness facility is a conditionally
permitted use. There are outright permitted uses, which do not go through a special
review or a discretionary review, and then there are conditionally permitted uses that go
through a discretionary review. This is one of those uses. It is a use that is considered to
have a potential for additional impacts on surrounding land uses that would not otherwise
result from other typically permitted uses in the zoning district. Those additional impacts
are physical in nature. In other words they may generate additional noise. They may
have unusually long hours of operation which would keep lights on longer than ordinarily
expected, might produce light and glare issues. They have other physical consequences
that need to be considered as part of a public review especially within the context with
which they being proposed.
The conditional uses or the findings for the conditional uses are two in number. The first
is that the use is consistent with the Comprehensive Plan goals and policies, that it is
consistent with the Zoning Ordinance. Then the second finding is that is not detrimental
to the surrounding land Uses. Again, we look at the physical impacts when determining
whether a use is detrimental. That would be again things such as extended hours of
operation, unusually noisy conditions, perhaps hazardous materials, sometimes parking. I
will get into the parking discussion in a bit. We do not look at economic impacts on
surrounding land uses or the number of the same or similar types of uses in a defined
area. So we are not evaluating the economics of the situation. We are evaluating the
physical consequences of a land use. The two findings that we use are fairly typical for
all conditional use permits, meaning that other cities use similar findings. They are not
state mandated findings such as variance findings but they are fairly standard within the
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Bay Area and within the State of California. You will find minor differences between
varying cities but they are not great differences.
In this particular situation we did hold a Director’ s Hearing and the issue of parking was
raised, there was concern by the owner of another fitness facility that this use would
generate an usual amount of parking for the use and for the area. This site is located
within the Downtown parking Assessment District which means that all uses are
considered to generate the same or similar amount of parking need and that trips would
be shared meaning that one trip would be made and a number of activities would be
accomplished. Someone might drive in in the morning to go to work, they would also go
shopping, they would eat lunch, they would exercise, perhaps they would eat dinner and
they would go home. So they have generated one trip but accomplished a number of
different activities. For that reason the parking rate in the Downtown Assessment District
is calculated on one parking space for every 250 square feet of square footage in the
building. That is different than how we calculate parking in other parts of town, which is
based on use and square footage.~ So in this particular area a restaurant, in the Downtown
Assessment District, a restaurant is determined to have the same amount of parking need
as a retail business, as an office business, as a commercial recreation facility, as any other
type of business again, because of the combined or shared nature of the trips.
What we provided for you in the Staff Report is an analysis of how much parking would
be required for this square footage of building and use based on different types of uses.
So for this square footage of building in an area that is not in the assessment district, a
retail use would generate a need for about 33 parking spaces, a commercial recreation
facility would generate a need for about 30 parking spaces, an office would generate the
need about 27 parking spaces and a restaurant would generate the need for about 71
parking spaces. So if you were to look at this just in terms of other types of uses it falls
within the same range as a retail use and as an office use. It is far less than a restaurant
use. Restaurants are permitted in the Downtown Zoning District and in the Assessment
District as a permitted use. Retail uses are permitted uses. So those two uses, which
generate more parking than this use are permitted uses and do not require a conditional
use permit. So this use actually requires less parking than an outright permitted use.
For that reason, that being one of the reasons but for that reason the Director did approve,
after the public hearing in September, the conditional use permit in October and
specifically addressed the parking need with conditions of approval and stated that there
should be at least a 15 minute interval between the end of one class and the beginning of
another so that people would have an opportunity to get to their car and leave so that
someone else could use that parking space. Also limited the number of people in a class
to about 40 so that there would never be a excess of that. So there was an attempt to
address the special parldng needs that might occur as a result of this use. Again, it is in a
district that accounts for all uses in the same manner.
The conditional use permit now has been appealed based on the parking concern. It is
Staff’s recommendation that the appeal be denied because the parking issue has been
addressed both by the Assessment District itself and then further by the conditions of
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approval on the conditional use permit. So we are recommending that you recommend to
the City Council to deny the appeal and uphold the Director’s initial approval. With that
I will close the Staff Report. I do want to introduce Re~ch, sitting at the end of the table, I
think this is the first time he has appeared before you. He is the Project Planner and we
are both available to answer questions. Thank you.
Chair Bialson: Thank you very much. Are there any questions by Commissioners at this
time?
Commissioner Griffin: Yes.
Chair Bialson: Go ahead, Michael.
Commissioner Griffin: Lisa, on Attachment B, page 2 of Attachment B, paragraph
number three says, "If the City of Palo Alto receives excessive complaints due to issues
related to parking the Planning Division reserves the right to schedule a Director’s
Hearing to address, etc., etc." I am wondering, do you have a definition of what is
"excessive complaints" and how do we measure it or is there a measurement or is it just a
subjective sort of thing? I am just looking for clarification as to what you might be
looking at there.
Ms. Grote: If we received more than probably four or five complaints a month we would
start to consider that to be excessive. If we received a couple of Complaints we wouldn’t
consider that to be excessive. We don’t have a specific number but if they were starting
to come in regularly from a number of sources we would also look at that. It would not
just be from one source. So if we started to receive four and five complaints a month
from four and five different sources we would start to look at that seriously and say yes
this is starting to be excessive.
Chair Bialson: Any other questions? Karen.
Commissioner Holman: To follow up on that it says that the City may alter existing
conditions of approval to impose additional conditions of approval as necessary to
resolve those issues. It is kind of a silly question in a way, if there are other means that
you might have at your ready to address some of the parking issues then could they not
just be brought forward now or do you think that those means would be extreme enough
that it would be unreasonable to bring them forward now?
Ms. Grote: I think there are some other things that could be considered but we don’t
know what the nature of those complaints might be so it might be handled by putting
limited parking in other parts of the Downtown that would relieve some issue there. Or it
might be changing hours of operation or class times for this particular use. We would
need to know what the nature of the complaints are before we could specifically look at
what some solutions might be. So that is why we didn’t assign additional conditions
now.
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Ms. Wynne Furth, Senior Assistant City Attorney: The purpose of a provision like this
paragraph number three on page two is to make explicit that the City is retaining
jurisdiction to look into the operation of this conditional use permit at a time in the future.
The City does have a general power to review conditional use permits but we think it is a
good idea to be explicit. If you are concerned about the definition of excessive
complaints we can just make it clear that the Planning Division reserves the right to hold
such a heating in the future without specifying the conditions.
Chair Bialson: Thank you. Any other questions? AT this time we will have the
applicant speak to us. You will have 15 minutes and the Appellant will then have 15
minutes and you will each have five minutes to wrap up. Please give your name and
address when you begin.
Mr. Neil Aronson, Applicant, 509 Concord Drive, Menlo Park: Good evening
Chairwoman Bialson, Members of the Commissiom For what it is worth I am a Palo
Alto native son, born and bred and lived about 30 years in town. Not that that buys me
anything special, I understand.
I have a prepared statement I would like to read through. It is about ten minutes. I would
like to allocate about five minutes of my time to our project architect, Ken Hayes, and if
you don’t hold me to the 15 minutes I would welcome you to ask questions as I go
through this or we can wait until the end. So here we go.
My partners and I appreciate the opportunity to introduce to you our proposed business
Vivre, which means life in French, and to explain why we believe our approved
application, approved by the Director’s Hearing, for a commercial recreation business is
the best possible use for the currently vacant Downtown building and why Mr. Romney a
management representative for the Palo Alto based Reach Fitness we feel is abusing this
-permit process for anti-competitive means.
We would like to start by highlighting a few pieces of information that we believe are
relevant to your consideration tonight and we will conclude by directly addressing a few
’of Reach’s alleged concerns. When reviewing this application I would ask you to
consider the following information. First that our proposed use is permitted as was stated
under the CD-C(P) zoning designation as a conditional use. We are not asking you to go
above and beyond the current plan or anything that is not permitted. So I think that is.
important. The City and Staff has a long history of accumulated knowledge regarding
parking in the Downtown based on years of research, analysis, public hearings,
ordinances and I believe this all started 20 years ago or so. For example, the creation of
the Parking Assessment District, which I couldn’t even find an accurate date as to when
that one was put in place. The 1986 creation of the Commercial Downtown District
which as you know is the zoning district that we are functioning under here. The 1994
adoption of the in lieu fee alternative program, the 1998 adoption of the current
Comprehensive Plan with its extensive transportation element, which guides all the
parking in Downtown and throughout the City and most recently the 2000-2001
authorization for the new parking structures. So it is safe to assume that the analysis that
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Staff has done is based on some pretty sound and extensive lcnowledge. I don’t think I
need to tell you all that here.
During our lease negotiations I think it is relevant to point out that the other parties
interested in this space were all restaurants, which as you have heard have a larger impact
on parking than we do as well as the timing of that parking. It is exactly corresponding to
the peak hours of Downtown parking, lunch and after work at the dinner hour. Our
business intends to fill a void in the Downtown Palo Alto fitness and wellness market and
that is the need for a convenient, clean, modern full service facility. Our market research
over about the last 12 to 18 months has shown that pretty clearly. Our market focus is
two-fold, Palo Alto residents within a two to three mile radius and then Downtown
employees and professionals. This is very important I will get to it a little later, but that
we believe that focus will help us address some of the concerns that are being raised. Our
staffing model is heavily rated to class based services, which have a one to many
instructor to student ratio. This would limit the impact parking may have through our
own staff. This is as opposed to a one-to-one ratio which personal training and other
personal services, which by the way are not conditional and can open up pretty much
anywhere, those types of ratios potentially have a higher parking impact. As well our full
time staff will all have multiple skill sets such as class instruction, nutrition and training
so as to reduce the need for specialists or additional staff. So we are looking for people
with multiple skill sets who will help us leverage their own skills and keep our staff
requirements down and ultimately keep the trips that our own staff will create down.
Finally, understanding the challenge of being a new Downtown business we intend to
provide our clients with the information and potentially the incentive to successfully
navigate busy Downtown core. These could include for example the publication and
communication of maps locating the new parking structures as well as existing parking
structures and telling people how the best way to get from those parking structures to our
facility are. For example the alleyway that is right out of the building here, past the old
Bagel Works restaurant down through that alley out to Emerson Street is a great way to
get that alley used for people parking underneath Civic Center. Another potential
example could be an incentive program that we could design for our members, say they
bike or they walk to a class we could provide them with some Vivre points, if you will,
they accumulate enough of these points and they get a discount on a personal service.
Something like that to encourage them to not drive, not park and utilize the convenience
of Downtown.
So with that said I will address some of the issues that have been raised. Regarding the
appeal of the approved application Reach is asking the Commission to deny this permit
because they believe it is detrimental to local businesses and residents due to the
Significant demand it could create on peak hour parking in Downtown. In response to
this argument we have conducted some research which when overlaid with our business
expectations prove their assertion to the false. I would like to go through that quickly.
Initially we utilized the City’s own Downtown Parking Structure Feasibility Study of
January 16, 1997 to determine the actual peak hours of Downtown parking. We found
these hours to be around the lunch hour, 12:30 to 1:30, and again around the dinner hours
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from 6:30 to approximately 8:30. Then we analyzed our most current class schedule and
identified any of the staggered starts that may potentially overlap with these peak hours.
We found that only 14% or nine of our classes will commence during the peak lunch hour
and only 11% or seven of our classes will commence during the peak dinner hours. So
that means that 75% of our classes will fall outside of the peak Downtown parking hours.
Moreover the largest block of these peak hours, those during the noon hour, will actually
draw from the Downtown employee and professional worl~er base. Those who have
already parked and thus won’t require a new parking spot or associated traffic trip. So if
you pull out that 14% we are talking about slightly more than ten percent of our classes
that will have some impact on the peak parking hours. So I think it is pretty clear that the
overlap that Reach is claiming doesn’t exist.
Our last point with regard to Reach’s parking concern is to highlight Staff’s own written
comments within the report before you. First the Transportation Department’s written
comment and I quote, it is possible that the previous use, which [ believe was office for
the Chronicle, had a parking demand similar to the proposed use, end quote. We believe
this clearly dispels any concern that Reach claims to have heard and I quote them, "one
transportation official." The second comment that I.think is relevant and you have heard
it is the Planning Department’s Parking Comparison Analysis as described on page three
of the report. Ken Hayes will speak more specifically to this one.
The last issue we would like to address is Reach’s contention that our business offering is
not unique. We think this is important because uniqueness has a value in town. We have
a preponderance of similar businesses around and I won’t go through them all but you all
know from walking around Downtown there are a lot of businesses that are the same.
Having a unique business adds vibrancy and a dynamism that is valuable in a Downtown
core. So very briefly I would like to share some of these with you. We propose the only
full service center in Downtown to include retail, fitness and wellness classes, equipment,
training and nutrition. We propose to be the first full service center to pay into the City’ s
offsite parking in lieu fund which we believe directly contributes to the parking structures
under construction now. We propose to be completely handicap accessible. We propose
to provide a clean and modern facility. We propose to provide clean and comfortable
locker rooms, which is important for the Downtown workers to come and go. And
finally we are one of very few fitness or wellness facilities in the Downtown to accurately
represent itself, diligently sought all of the appropriate City permits, in what has been a
fairly onerous experience with due process.
So after reviewing Reach’s appeal letter and addressing their concerns as we have just
done we now ask ourselves is Reach really interested in parking? We did a little research
before we answer this question. What we found was that Reach between 2000 and today
we found five CUP applications for restaurants in the Downtown area and arguably these
have significant impact on parking at peak hours. Restaurants have one of the highest
parking requirements as you know and generate most of their business during peak
parking hours, lunch and dinner. It is no surprise that we found no evidence of Reach or
anyone else for that matter in opposition to any of these CUPs. Today, all five
restaurants operate in Downtown and add to the dynamic vibrant community that is
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Downtown. Moreover our research failed to turn up any comments from Reach on any
other parking related matter over the last two years. So after this last attempt to find
some honor in Reach’s appeal we must conclude that Reach does not in fact care about
parking but instead they are using this issue and this forum as a rouse wasting City time,
taxpayer resources, in a transparent attempt to prevent a new competitor from operating
in their backyard.
One last consideration I would like to leave you with is a packet of 30 to 35 signatures of
Downtown businesses and property owners in support of our project, So based on this
support, our analysis of Reach’ s concerns and the initial description I provided to you we
ask that you deny Reach’s disingenuous appeal, honor the recommendation of City Staff,
uphold the decision of the CUP Hearing Director and recommend approval to the City
Council of our application for the conditional use permit without additional conditions
and let Vivre bring some balance to the community. Thank you very much.
Chair Bialson: There is only about two and one-half minutes left but certainly we would
like to hear from Ken.
Mr. Ken Hayes, Project Architect: Good evening Chair Bialson, Members of the
Commission. I think I only need 30 seconds. I wanted to just underscore what Staff did
an excellent job depicting in the comparison between the parking. Here I have a column
that shows Vivre Studio, office restaurant and retail. The purpose here is to show you
that if I take Chapter 1883, the parking chapter out of the Palo Alto Municipal Code and
use the square footage of the building and if I assume that we are not in the parking
assessment district, this would be what I calculate as the required number of parking
spaces. It says 29. So under 1883 29 spaces would be required for this kind of a
commercial recreation facility. Twenty-seven would be required if it was an office. If it
was a restaurant using a 40:60 ratio and one per 60 in the dining room, one car per 60
square feet, we would need 82 parking spaces. Retail would require about 34 parking
spaces at a ratio of 1:200 square feet. as Staff and Nell pointed out office, restaurant and
retail would not require a use permit unless their restaurant was serving alcohol but the
commercial recreation is required. So I think this can depict fairly clearly that our use,
the impact on parking, is much less than it would be if it were a restaurant or retail. Then
lastly, this is from Palo Alto’s Parking Assessment District and it shows the Downtown
garages, the completed garages are in the open circles, the gray circles are the planned
garages right now at Lot R and Lot S/L. Our site is right here on Emerson and what is
important to understand here is that we are o.ne of the few areas in the Downtown that is
actually inscribed in three circles. The City Hall garage certainly covers us and with that
alley connection City Hall would be a great place for parking I think. The Ramona
garage or lot covers us and then the new Lot R garage overlaps a portion of the building
there and is within two blocks of the facility. So I think this graphic illustrates real
clearly that there is plenty of parldng nearby. Thank you.
Chair Bialson: I have a question for you. Could you put that last item up? There is an
alleyway between the City Hall parking lot and that parking lot, is that correct?
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Mr. Hayes: Correct. That alleyway is shown right here. Then it turns that way and it
comes out onto Emerson there. We have a back entrance behind the building. There are
also six parking places behind the building.
Chair Bialson: There is a back entrance?
Mr. Hayes: Yes.
Chair Bialson: That would be available for use by your members or people who are
coming into your facility, is that correct?
Mr. Hayes: Correct.
Chair Bialson: Thank you. Now we would have the Appellant who has 15 minutes to
speak.
Mr. Alden Romney, Appellant, 937 Bransten Road, San Carlos: Good evening. I work
for Reach Fitness. This is not about competition. This is about our members and the fact
that our members to our businesses, we have two businesses within one to two blocks of
this particular location, that their experience will be negatively affected by this particular
use going in. If the applicant had a parking lot in the back of their space I would not be
here. If the applicant was moving in on the other side of City Hall, two blocks away, I
would not be here. However, if the applicant did not compete with our business directly
at all but was moving in on the same block as us and anticipated having 65 people come
in at the same time as our peak hour I would be here. It is not about competition it is
about the negative impact that this particular use will have on the local businesses in the
surrounding direct local area, like the two that we operate in.
I ask you to focus on the relevant question that I pose to Council, is this particular use
going to be detrimental to the local businesses and residents in the direct surrounding
area? That is the question that I feel has not yet been answered. Is there going to be a
negative impact and a detrimental impact to 50 to 65 people coming in at peak hour on
this particular location, which is specified in their application?
This is different than the question of what the parking allocation has been required within
the local assessment district. Whether the blended rate was 4:1000 or 5:1000 or 6:1000 is
irrelevant to this question of whether this particular use will be detrimental. A decision
that .for uses that are in this assessment district simply what they are allocated to and the
cost of paying into this of approximately $200 per month is something that is decided
after. So the question again that I want you to focus on is is this use going to be
detrimental, whichis what the requirement is that it is not detrimental for businesses that
are approved a conditional use permit.
So let’s take a look at that business and the local area, the streets specifically that this
particular use will be on. First let’s examine what the use is. It is a fitness center. Peak
hours for a fitness center are lunchtime and after work. Peak hours for a restaurant are
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lunchtime and after work. They are the same. On this particular street, on this one block
of Emerson that we are talking about, Gordon Biersch, Bucca de Beppo, Hygashi West,
Empire Tap Room, Peninsula Creamery are all restaurants that operate on this particular
street and have the same peak hours as this particular use. In addition the two businesses
that we operate are within a block and one-half, Reach Pilate’s Studio and Reach Fitness
Center. They also have the same peak hours. We have operated in the l~cation on High
Street around the comer for 20 years and we have experienced a significant number of
complaints from our customers about parking through that period. We have a lot on our
space and we still have a lot of questions and a lot of problems with customers
complaining about parking. In one of the letters that was included today that was not
included in the Staff Report is from our Manager, at the location specifies that.
The issue then is that this particular use is going to cause parking problems at precisely
the same peak hours as these other restaurants and the businesses that we operate. The
data of an office tenant requiring 27 parking spots versus a commercial recreation facility
of 30 is again irrelevant to the question of whether this particular use would be
detrimental. Specifically in comparing an office tenant use of 27 versus a commercial
recreation of 30 there are complexities to that that were not addressed in the Staff Report,
which was logical but viewed in a very simplistic way. The office tenant has people
coming for the full day that will use the space and park for a full day during daytime
hours. This particular use will have people coming in at peak hours of lunchtime and
after work. In addition the profile of the user is very, very different, somebody that is
using a fitness center versus somebody that is going to an office all day. Having had
experience with this in terms of why also this parking issue is aggravated, although the
concept that people living and working nearby being customers is a nice one and the
concept that parking will not be as much of a problem because won’t drive, we have had
experience for 20 years with people that are customers that live and work nearby that still
choose to drive. We are in California, e~erybody has a car and everybody drives. That is
something that we have faced for many, many years and thus this is why it is a problem
that 65 more people are going to be looking to come in within a block or block and one-
half of our businesses and the businesses that have similar peak hours of operation as this
particular use.
In regards to the parking garages, the parking garages will help to mitigate this parking
problem specifically on Emerson Street but they will not solve it. That is clear. There is
a website up through the Transportation Department that specified the number of the
need and the number of parking spots that were needed within the Downtown area. This
website for some reason has now been down so unfortunately I do not have the numbers
but I am very curious as to what those numbers were and why it was pulled down. From
what I remember after the parking garages were built there was still going to be a need
and a demand far outweighing the supply of hundreds and hundreds of cars. So the
parking garages will help but they will not solve this problem. So the statement in the
Staff Report that once the parking garages are built and I quote, When the parking
garages are completed next year, on page four of Appendix B, scarcity of parking.spaces
should no longer be an issue. I think that is blatantly not true.
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Both individuals within the Planning Department and the Transportation Department
have acknowledged that this use will have a negative impact on the parking as any use
would. More people coming in is going to have an impact on parking because more
people are looking for spaces. However, this particular use, given the similar peak hours
of the restaurants and the other fitness centers in the area will have a much greater
negative impact on these local businesses, this was also acknowledged by people within
the City. The question then is at what point is the negative impact, that 65 more people
looking for spaces, at what point is the negative impact of that become detrimental to the
other local businesses?
Please do not oversimplify this. Do not take this lightly and examine the data that is
there. I ask that you overturn the permit approval or at the least do a reasonable study of
the impact of this particular use and what it will have on the parking and the traffic flow
in the area. Carl Stoffel in the Transportation Department was asked his opinion but was
not given any specific numbers of what parking or use requirements would be from this
particular use and thus no reasonable independent study has been done to assess the
impact, the negative impact, the potential detrimental impact of this particular use. This
will be much harder to change once the location is there and the problems are there. Do
not make a decision in haste. Thank you for your time.
Chair Bialson: Thank you. Now the Applicant has five minutes to respond if you wish.
Just a second Neil, there is some question as to whether or not we should have the public
hearing and hear from the public first or not.
Mr. Aronson: I would welcome that.
Chair Bialson: Fine, then we will do it that way. We have a question here for the
Appellant.
Commissioner Burt: Actually, a couple of questions. You referred several times to 65
people that would have parking requirements at a given time. Did I understand you
correctly?
Mr. Romne¥: Correct. Sixty-five is the number of people that are expected to be in this
location at peak hour. Obviously all 65 of those people will not be looking for parking
spaces so the requirement is not 65 but the number, there is some sort of - if you assume
a certain portion of people that are going to a location would be looking for spaces and
you assume that that percentage is fixed. Whether 30 people are using a location or 65
clearly there is a magnitude of difference of the number of spots that will be required.
Does that make sense?
Commissioner Burt: No. I will ask a follow up question. How did you come up with the
65 number? Where did that come from? Up to 65, is that what you are referring to?
Mr. Romney: Yes, 50 to 65 at peak hour.
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Commissioner Burt: Okay, if you are meaning that is the range as opposed to 65 being
the number then I understand what you are saying. Just a follow up question. You had
emphasized that your appeal was not based upon the use being a competitive use to your
own. A few doors away from this toward your facility is Beppo’s restaurant which went
in a few years ago. Did you have any objection to that use at the time?
Mr. Romney: I was not with the company at the time. From my understanding we did
not. If I might add, there were other organizations such as Yoga Source, which is a block
from our location, Hectagon which is a personal training studio that do directly compete
with our operation as well but the demand for those particular uses in those locations
were not to the degree that this one is and thus nothing was said from us about that. As I
mentioned if there was another use on our block that would come up today I would be
standing here in front of you.
Commissioner Burr: Thank you.
Chair Bialson: I see no other questions so we will go to the public. Each speaker, I have
three speaker cards, will have five minutes. The first will be Laurie Harden to be
followed by Michael Specter.
Ms. Laurie Harden, 981 Lincoln Avenue, Palo Alto: Hi. I am here representing the
Home Goddess version of the workout person, the after school drop-off. I work out at
8:30-9:30 in the morning after I take care of my kids or at 4:00 in the afternoon when
they are home safe. We are all bombarded by the bleak news that 60% of Americans are
overweight, actually obese is what we have been hearing. I wonder perhaps Palo Altoans
buck that trend but can we really deny the needYor a quality workout studio right
Downtown within walking distance of all the high density development that is happening
Downtown? My husband, Jim Sacerman, and I love outdoor exercise, we like to bike and
hike, but when we need an indoor exercise option we drive to the Pacific Athletic Club.
We are really looking forward to having a quality in~toor option that is walkable when the
weather is good and bike-able when we are in a hurry that is right Downtown. I really
encourage you to approve this option. I think it is going to be a great business for
Downtown.
Mr. Jim Sacerman, 981 Lincoln Avenue, Palo Alto: Just one short thing to add. I think
with all the vacancies that we have Downtown right now due to the economy this is a
wonderful opportunity for Palo Alto to fill up some of that space and bring back some of
what we have lost in Downtown over the last year.
Chair Bialson: Thank you. Next is Michael Specter to be followed by Shelly Jones.
Mr. Michael Specter, 2228 Santa Ana Street, Palo Alto: Hi I have been a resident for 30
years and currently am a principal in a financial services company in the California
Avenue area of Palo Alto. I am not sure there is that much value I can add after what I
have heard. It seems pretty compelling to me. I am here supporting the health club. I
actually can say that fitness is very important to me, so much so that part of the
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compensation package for a lot of my employees is that we pay for their membership for
clubs. I can honestly say there is nothing in Palo Alto for me. I also go to the Pacific
Athletic Club. I live in Palo Alto. I work in Palo Alto. I commute a terrible commute to
the Pacific Athletic Club, by choice, and my employees do as well. So this is something
that absolutely makes sense to me. There is no other option in Palo Alto in the
Downtown area, which we are considering relocating our business to since the rates have
dropped quite a bit. I guess the last thing I would like to add is I hear everyone saying
parking is a problem and clearly it is and I guess I just want to echo that there is nothing
you couldn’t put in this space that wouldn’t create more parking need. This is one of the
lesser of the needs. So does Palo Alto want to send the message to business owners and
real estate owners that Downtown is not friendly to businesses because we are all filled
up on parking? I just think it is a terrible message especially as mentioned before with
the way I am sure you have all seen there are a lot of vacancies that have come up and
there may be more coming. That is all I have to say, thank you.
Chair Bialson: Thank you very much. Next is Shelly Jones to be followed by Elaine
Meyer.
Ms. Shelly Jones, 786 Melville Avenue, Palo Alt0: Hi, I am a Palo Alto resident and I
am here to voice my support for the Vivre Fitness Center. I believe that the unique
combination of goods and services and health education offered under one roof is a great
contribution to our Palo Alto community. Furthermore surrounding businesses should
benefit from the foot traffic coming and going from Vivre. I for one am always tying in
my morning route, my morning workout, with grabbing a cup of coffee at a local coffee
shop and running to the grocery store, the dry cleaners, all of these things are within a
block or two of Vivre. I just think that is a wonderful thing for the surrounding
businesses. I think your supporting this is the right thing for palo Alto and for our
Downtown business area. Thank you.
Chair Bialson: Thank you very much. Elaine Meyer to be followed by Joy Ogawa.
Ms. Elaine Meyer, 609 Kingsley Avenue, Palo Alto: I occurred to me in listening to the
folks here that big fish sometimes often eat smaller fish but I don’t know that it is the
Planning Commission’s job to help that happen. I wanted to say a couple of words about
parking. The parking shortage is very obvious in town. Residents complain about
parking in front of their homes, they can’t find any place to park when they get home, the
folks who live near Downtown in particular. Business people complain that they even
have to move away from the Downtown are because there isn’t enough parking for their
customers. So that is pretty obvious. Then the City approved two monster parlcing
garages that are being built now, of course you know. Even when the plans were being
discussed it was said that those garages wouldn’t handle the parking problem, wouldn’t
take care of it. So these numbers are very strange and I think somewhat fictitious
because of course the need for parking varies very much during the time of the day and
time of the year.
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On the SOFA Working Group, I know this project is not in the SOFA area, we needed to
address the parking problem and of course like everybody else we couldn’t solve it. The
way I looked at it was by keeping the size of the buildings that were being built to a
reasonable size you would also control the amount of traffic and parking that would come
into the area. The odd thing that happened on the Working Group was that the
developers were asking for reduced parking requirements while at the same time being
concerned that there was a parking shortage. I don’t have any answer to it but there is
something really wrong with this picture. Thank you.
Chair Bialson: Thank you. The last speaker is Joy Ogawa.
Ms. Joy Ogawa, 2305 Yale Street, Palo Alto: First I notice that the Applicant said that
this is a permitted use but I understand that this is a conditional use not a permitted use. I
am sure you all know there is a significant difference and conditional uses require that
certain findings need to be made before a conditional use permit is approved.
I have read the Staff Report and I am here just to share with you story that will date me
because it is a 20-year ago. story. I think I should tell it because I don’t know if anybody
in Staff actually was here at that time to remember this. When I first moved to Palo Alto
I joined the Grecian Health Spa at Park Boulevard and E1 Camino. So I used to go there
after work to workout, the usual after work hours, 5:30 or 6:00. There was never any
parking onsite so I would go park along Park Boulevard or in the neighborhood. The
neighbors just hated that health spa. There were complaints all the time about all the
customers of Grecian Health Spa are parking in our neighborhood. I remember once
going back to my.car and there was a note on my windshield saying pleas don’t park here
because you are keeping us from being able to park in front of our house. At that time
my reaction was I had every right to park here. I am parking legally. But at this point I
certainly understand what their problem was. That use has changed. It has been many
years and probably most people don’t even remember the Grecian Health Spa. It has
been many years and it has changed to an office use. That has completely changed that
entire intersection. As far as I can tell there is no overflow into the neighborhood
anymore, that office use can entirely contain onsite the parking demand. So I hate to
admit it but this is one instance where actually the neighborhood was very happy that
they got an office use that took over this other use. You could say it was a neighborhood
serving use but in fact the impact was so bad that it really wasn’t neighborhood serving.
The neighborhood did not perceive it as neighborhood serving. So I am just relaying this
story to remind you that, and Grecian Health Spa didn’t have classes, people just went
and worked out. People go and work out after work, during peak hours, and I am looking
at the Staff Report and it says we are having conditions here to limit die class size but I
also see that they are going to have equipment and facilities and keeping the class size
down to 40, which they say is not going to be at peak hours anyway so it is not going to
make any difference, I don’t really see that that is going to address the problem.
One last little anecdote. The last two times I have tried to shop at Whole Foods I haven’t
found parking. I have driven around the parking lot, I have driven around the streets, I
haven’t found parking. I have left. I decided I am not going to shop at Whole Foods
Page 13
1 anymore regularly. I don’t want to spend my time driving around looking for parking.
2 So I will walk to Country Sun and I am going to order from mail order catalogs for some
3 things. Gee, Palo Alto is not going to get my sales tax for that but too bad, I am not
4 going to drive around looking for parking at Whole Foods. I know there is a parking
5 problem and it has changed my purchasing habits now. As far as this application is
6 concerned I am not going to take a position on whether to support the appeal or not but
7 just from my personal experience there is a basis for concern here. I don’t really think
8 the Staff Report with the conditions have really addressed the problem. Thanks.
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Chair Bialson: Thank you, Joy. The next speaker is Julie O’Grady and I do not have any
other card~ after that.
Ms. Julie O’Grady, 1229 Hopkins Avenue, Palo Alto: Hi I have been in Palo Alto all my
life, born and raised. When I first heard about this new facility I was thrilled because I
too wanted to work out at Pacific Athletic Club however, I was even working across the
street from there and I didn,t have the time because I was too busy in the dot.corn boom.
Now, given more time and a little bit more balance in my life I would cherish looldng at a
new facility that would almost bring the level of facilities to the level of restaurant
criteria in Palo Alto. I feel although some of the other facilities are convenient it would
be nice to not have to go out of the City or not go to a neighboring town to have a truly
nice fitness experience. One that I think that was brought to light in this whole parking
arena is the fact that today I learned that there is going to be so much more parking in
Downtown Palo Alto and ways to get to it that I never knew existed and I have lived here
all my life. So I just think that this would be beneficial for the Downtown community
and beneficial being a resident. I feel that in any location at any time peak hours are
going to be challenging whether you are going to a grocery store, whether you are going
on the freeway or whether you are going out to dinner. This type of facility, given the
opportunities with the additional parking structures, I think is not going to have as great
an impact as everyone has thought it would. Thank you.
Chair Bialson: Thank you very much. I see nobody else and I have no other cards So I
will close the public portion. That allows us now to go back to the Applicant for five
minutes if you wish to speak.
Mr. Aronson: Yes, thank you. Ijust want to address a couple of quick things and I will
try not to be too scattered here. The Appellant made a couple of comments that I wanted
to address, first that the use would be detrimental to his business, which we know and
other businesses in the vicinity. I wanted to share a few anecdotes. In assembling the
petition that that we put forward to you we had some conversations with some local
businesses within the vicinity and I want to share those with you. Specifically, you will
see Peninsula Creamery has signed our petition. They support our use. Generally what
we heard from the other restaurants is literally the first thing out of their mouth is, are you
another restaurant. They don’t want other restaurants. There is a lot of competition in
the restaurant business in Palo Alto. It has a direct parking competition as well for their
clients. So, when they heard we weren’t another restaurant most of them were very
excited. A lot of them tend to be chains and the corporate policies tend to restrict them
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from supporting either side. So while we don’t have the written support of Gordon
Biersch or Empire Tap Room or Beppo the bottom line is they all had smiles on their
faces when we told them what we were doing. A couple of other notes, the florist and the
legal services firms that are directly across the street from us are actually very excited to
see us andi’ll tell you why. Restaurants have very predictable customer flows, lunchtime
and dinnertime and that’ s it. The rest of the time they are closed or they are pretty quiet.
Well, for businesses that are not restaurants that share a street with a number of
restaurants that is a problem if they are open during the day, they don’t get a lot of foot
traffic. Well, we address that because we have activity all day long. As I mentioned to
you we don’t have a lot of peak hour activity. I think it is less than 25% of our classes.
So that non-peak hour activity that we are going to have would directly benefit the non-
restaurant uses on street because of the walk around traffic that we are going to create.
So the florist specifically, I saw her tonight, she was ecstatic. I tried to get her here to
come and say this but she had other plans. I just wanted to share that with you. What
else can I tell you? Reach was sharing their experience with the DowntQwn workforce -
and that it hasn’t really yielded to them a lot o business and I’ll address by telling you
what our business has that theirs doesn’t. That is clean modem facilities including locker
rooms. The Downtown workforce is a professional workforce, they dress in ties and
suites, cleaner than me, come to work out, need to shower clean up and get back.to work
quickly and easily. We have a modem accessible facility with multiple showers, multiple
vanities, lockers and a lot of space to get in and get out quickly. Reach doesn’t. That’s a
probtem and I am not knocking their facility just generally speaking you can’t get in and
out of that place very quickly and easily. So we believe we have the answer to the
Downtown professional worker problem. It is not by accident. We have planned it this
way. I just want to echo Qn the parking concern we all know it. As I have said I’m a
native son, I have seen it all my life. As you have already started to do with the
construction of the new lots you need to address this from a supply point of view and not
from a demand point of view. It is really hard for new businesses to get started especially
in this economic climate that we are in now. You witness it by all the vacancies. We are
trying to start a dynamic new business in town. It is locally owned, all the partners live in
Palo Alto, are native to Palo Alto for the most part. The management team, half of the
full time staff lives within walking/biking distance of Downtown..We are going to be a.
good neighbor. We hope to provide a business that the City can be proud of. So again I
urge you to deny the appeal and approve us without any additional conditions. Thank
you very much.
Chair Bialson: Thank you. The Appellant will also have five minutes.
Mr. Romney: I come back to the question that I originally stated. Will this particular use
at this location have a detrimental impact to the businesses on the street and the
surrounding area? Clearly any business that comes in will have a negative impact due to
increased traffic and parking. This particular use will have a greater negative impact to
the point where I feel it is going to have a detrimental impact on our business speciflcally
because of the parking and on other local businesses. Neil and I had very different
experiences when we spoke the owners and managers of the restaurants on that particular
street. I would recommend that you go and speak to them and ask their opinions because
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I will tell you a different story than Neil will. We probably did hear different things
because nobody like confrontation. There are pros and cons to it and that is the
assessment that you need tomake. As an example, I am not sure after a hour long
treadmill or spinning class people are going to want to go and have a beer at Gordon
Biersch and have a heavy meal. Something to ponder.
The other question I want to ask is where will the people go? So these 50 to 65 people
that are coming in and taking parking spots, as the woman who spoke earlier and decided
to take here business elsewhere to other cities, this is something that we have found from
our customers because of the parking issues that are already in place within Downtown
Palo Alto, people have problems parking for our gym and our Pilate’s Studio as was
noted in the letters and have chosen to take their business elsewhere to Los Altos, Menlo
Park or the YMCA in Midtown. This is something that will only be aggravated if this
particular use is brought into this particular location.
Also in response to Neil’ s comments about our particular business, we do have locker
rooms, we do have showers and we do have clients that work Downtown. This is not a
unique offering to what already exists here. Thank you.
Chair Bialson: Thank you very much. Does Staff have anything additional to say? No.
Commissioners, any comments or questions? Phyllis.
Commissioner Cassel: I have questions. This particular use is using both retail use as
well as commercial recreation use, can we put a condition on this requiring the retail
space that they are requesting?
Ms. Grote: There is a retail component to the proposed use. They w{ll be selling related
athletic equipment of certain types. The Applicant can probably give you more detail but
yes, there is a related retail component. As to whether or not you could condition that to
always remain part of the business I suppose that yes you can as part of a conditional use
permit. You are fairly free to do that if there appears to be a reason to put that kind of
condition on it.
Chair Bialson: Pat.
Commissioner Burt: Is the retail component of this proposed establishment intended to
be primarily to serve the patrons of the fitness area or is it intended to be a walk-in
component?
Ms. Grote: I would anticipate again the Applicant might be able to give you more detail
but I would anticipate it would be open to anyone to walk in and buy certain items.
Chair Bialson: Neil.
Mr. Aronson: Yes, that is true. It is not going to be limited to members only. It is
absolutely going to be front and center of the windows. There is a beautiful storefront
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window in this wonderful historic space. We are going to take advantage of it. People
can come off the street and buy whatever it is that we are going be providing. Our focus
is primarily on fitness, wellness products, potentially some clothing or nutritional
supplements or prepackaged foods or beverages. Absolutely we hope that they will come
off the street even if they are not members and participate.
Chair Bialson: Phyllis.
Commissioner Cassel: I should say that I met with the Applicant this morning and he
indicated that there would be about 500 square feet of space put to that use. This use
goes with site not with the owner. So if the owner leaves or even if the business changes
the proportion of what is within that site could change and is not restricted to the exact
layout that this owner is presenting us with.
Ms. Grote: That is correct.
Chair Bialson: Bonnie.
Commissioner Packer: I would like to just sort of rephrase a little bit what Phyllis said.
If the conditional use is approved and the it is approved to be commercial/recreation and
that goes with the site until there is another application that would in effect prevent a
restaurant from going in there or would it not?
Ms. Grote: It would not. This use could change to any other permitted use. A restaurant
is a permitted use. It could change to a complete or all retail use. So all of the square
footage could become retail. It could all become personal service. There are a number of
other permitted uses in the district that this could become. Once that conditional use
permit is abandoned then someone who wanted to put another type of conditionally
permitted use in would need to reapply and go through the conditional use permit
process.
Chair Bialson: Karen.
Commissioner Holman: One little piece of business. I also need to disclose that I met
Monday, early evening, with the Applicant.
Commissioner Packer: I also met with Applicant I believe it was yesterday.
Commissioner Burt: I met at the site with the Applicant this evening.
Commissioner Griffin: I met with the Applicant this morning.
Chair Bialson:
evening.
Mr. Aronson:
Not to be outdone, I met with the Applicant I believe it was yesterday
We appreciated all of your time.
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Chair Bialson: Karen.
Commissioner Holman: I have a couple of questions probably for the Applicant and the
Appellant. Would there be any advantage to working together and coordinating class
start times among Reach, the Pilate’s and Vivre? Would there be any advantage to
staggered start times in a coordinated effort?
Mr. Aronson: We haven’t discussed it. Obviously we are still kind of at odds over this.
I don’t see any obstacles to such a cooperation. The Pilate’s Studio specifically has a lot
of synergies with what we are doing. We are not offering what is called reformer
Pilate’s. They look like the rack and you get out there and do similar types of things. So
we are not offering that at least not out of the gate so there is certainly potential for a
referral program. I am not sure they are going to want anything to do us after this but it is
possible.
Commissioner Holman: So my question isn’t really would there be any difficulty in
trying to coordinate, would there an advantage from a parking perspective to doing some
kind of coordination like that?
Mr. Aronson: I would have to believe we could find something but I would probably
defer to Staff’s opinion on that. I haven’t really given it any thought. This is an angle
that I haven’t spend a lot of time considering.
3/h’. Romney: We have in operation for 20 years so our schedule is pretty established as
to what our class are and our members have a certain expectation. It would be I think
difficult for two competing businesses to coordinate on scheduling. But to answer your
question directly would there be a benefit to parking if the schedules were staggered, I
would say yes. If one business had classes that started on the hour and the other business
had classes start at the half hour, clearly that would be different than having 120 people
coming in at the same time.
Chair Biaison: Pat.
Commissioner Burr: How many clients do you have at a time, typically?
Mr. Romney: I would say we could have upwards of 50 but probably closer to 40, 40 to
50 at peak.
Commissioner Burt: Thank you.
Chair Bialson: Michael.
Commissidner Griffin: Neil, in your Attachment A of letter discussing the scope of your
operation you talk about personal trainers and you describe that as one-on-one sessions.
Could you give us a feel for the importance of personal training, this one-on-one session
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type of activity in your business plan? The reason that I am asking the question is that I
have some experience with a few fitness clubs. The personal trainers that I am familiar
with in fact do have an impact on the quantity of people that are in the building. I am
asking a very leading question, you probably, know where I am going with this but let’ s
hear your take on it, please.
Mr. Aronson: Your concerned with the parking impact of additional trainers coming in I
would assume. As I think I have mentioned personal training is a component of what we
are looking to do, nota big one. There are a lot of good personal training studios in
Downtown and the outside, Menlo Park specifically and Mountain View. So in
designing our business model we tried to find some niches that don’t compete directly
with some pretty well established businesses. I won’t tell you we are not going to offer it
because we do intend to offer it. I don’t see it being a significantpart. For example let’s
say, and please don’t quote me on this or condition me on this, I would say it will
probably make up five to ten percent of our business. I will quickly point out that as I
mentioned our staff, our hiring process and practices are focused on people who have
multiple skills. For example the General Manager that we have hired is a certified
personal trainer and a very good one at that. Part of his role is to provide personal
training services in addition to his general management role. So he will be onsite the
whole time. He, by the way, lives Downtown so he will not have to park to come to
work. He will be there all day long providing general management and personal training
activities. With that focus we really don’t see the personal trainer impact to be
significant. As I mentioned earlier, .our focus is class based services and we have set the
studio up like that, we have a main focus in terms of business practices on that, and that is
the one-to-many type of ratio. So I think to answer your question quickly it is not going
to be a big part of what we are doing.
Commissioner Griffin: Then I will ask a brief question here of Staff. If Vivre Studios
decides to change their concept in relation to the number of these personal trainers, these
contract employees that they bring onsite, if they decide that they wanted to up the ante
and intensify the use there is nothing here in the granting of this conditional use permit
that would prohibit that, am I correct in saying that?
Ms. Grote: That is right. There isn’t anything here that would prohibit that. We do have
a general clause in the use permit section of the ordinance that says an intensification or a
significant change to a conditional use permit requires an amendment to that permit but
we would be relying on the Applicant to come forward and say weare going to change
the nature of the classes or the type of facility that we have so we are coming in for an
amendment. I think Wynne had mentioned earlier that there is way to perhaps reword
condition three that would say that the Planning Division reserves the right to review this
conditional use permit should there be changes made to the services or concerns about
parking or other aspects of the use. So that might be a potential way to amend the way
the condition is worded.
Mr. Aronson: Chairwoman Bialson, may I make a comment? I think it is relevant to
point out that personal training is considered a personal service and a permitted use on
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the site. If we wanted to be personal training we wouldn’t be here today, we would be
operating. So I think it would be difficult to say we can’t then change to a permitted use.
Is that correct?
Ms. Grote: That is correct in terms of personal training being a personal service because
it is one-on-one. It is something that somebody comes .in like getting your hair done or
your haircut or anything like that. So personal training is a personal service and
permitted.
MOTION
Commissioner Griffin: That being the case I would like to make a motion. I would like
to move that we deny the appeal and approve the Staff recommendation that we support
the Director of Planning’ s approval with conditions of a use permit for a fitness facility.
SECOND
Commissioner Packer: I’ll second that.
Chair Bialson: Does the maker wish to speak to the motion?
Commissioner Griffin: I think the findings in the Staff Report are correct and
compelling. I specifically will say that the property owner is now and has been paying
into the Downtown Parking Assessment District. Secondly, this is not a new building
and does not add new square footage nor parking demand but rather is a preexisting
condition with its parking demand already factored into the blended parking rate for the
Downtown. Thirdly, the conditional use permit process adequgtely addresses the parking
concerns relating to the fitness center use.
Chair Bialson: Bonnie, do you want to speak to the motion?
Commissioner Packer: I agree with everything that Michael said and I would like to add
that I can nothing in this conditional use that is injurious to the neighboring businesses in
a physical sense. I also want to add anecdotally my experience with the Palo Alto Family
YMCA is that this kind of use people adjust their schedules and come to use treadmills at
times when it is not going to be busy and that kind of smoothes out over the day the time
when people will such a facility. So I think some of the statements about the peak use, I
think after people adjust their schedules that peak will spread and it won’t be so sharp a
rise. So that is another reason in addition to all statements about parking.
Chair Bialson: Thank you, Bonnie. Karen.
Commissioner Holman: Clarification on a couple of things. Michael, did your motion
include the revised language that Staff was recommending for the condition number
three?
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Chair Bialson: Was there a recommendation by Staff?
Ms. Grote: No, we had started to talk about one but then it was pointed out that the
training is a personal service use and so we didn’t go any further with that
recommendation.
Chair Bialson: Thank you.
Commissioner Holman: I meant in terms of the Planning Department reserved the right
to review the application and that was separate I thought from the personal training issue.
Ms. Grote: No, we weren’t recommending that the Staff or that the Planning Division
retain that ability to review it. It would remain the way it is written right now, that would
be our recommendation.
Commissioner Holman: I misunderstood that then. The other one is a clarification on
condition number one. I think the intention of this is to keep the number of attendees for
classes down to 40 at one given time. The way it is worded in condition number one it
says that classes beginning at the same time, for instance if you had two classes
scheduled to begin at 5:00 then the total number of attendees couldn’t be 40 but the
intention is to not have more than 40 onsite at once. So if you had a class that started at
5:00 and a class that started at 5:30 you could still have more than 40 at a time. I am
wondering if the maker and seconder of the motion understands what I am getting at and
wants to address that.
Chair Bialson: Phyllis.
Commissioner Cassel: I asked Staff about that this afternoon and my understanding is,
that there is not a limit to 40. I also found this a little confusing. The intent is to keep
more than 40 to start at any one time and was not designed to limit the number of people
onsite to 40 people in a class.
Chair Bialson: Is that correct, Staff?
Ms. Grote: That is correct. This was attempting to address how many people would be
coming and looking for parking at any given time. So it is correct the way you stated it.
Chair Bialson: Thank you.
Commissioner Holman: That kind of takes care of the other thing I was going mention. I
was going to ask as a condition of approval that the Applicant and the Appellant work
together as far as scheduling but that sounds it is probably not something that is going to
work. If this is to get them to stagger their schedules it doesn’t seem appropriate anyway
so I will not suggest that.
Chair Bialson: Pat.
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Commissioner Burt: A couple questions and a few comments. What are the current fee
structures for parking permits in the public garages? Does Staff recall? We actually have
Transportation Officials here, if they kmow.
Mr. Russ Reich, Associate Planner: The fee is $105 per quarter in the Downtown
Parking Assessment District if an employer was to buy a parking permit for an employee.
Commissioner Burt: One of the things that I would like to see not only with this
application but in the future is an encouragement or even on a conditional use perhaps a
condition that employees who do not use public transit be provided with permit parking
passes by their employers as part of a conditional use so that the street level parking
would be available for the patrons and not compete with other businesses or only to a
minimal degree. That is such a fairly nominal cost that I think it would not be a undue
burden on the employers. I am not asking that that necessarily be an amendment to this
motion but I think that would be an appropriate action in the future. Secondly, Iwould
like to look at whether we can have some additional bike parking associated, with this site
and any other site that we can find appropriate use for it. It’s wide sidewalk in front and I
think it would also help discourage competition for the parking spaces.
Then just a couple of comments. As I thought about the Empire Tap Room, Gordon
Biersch, Beppo’s and several other restaurants just on this section of Emerson Street there
must be at peak hour 400 customers that go to those restaurant establishments. I was
really bothered by elements of this appeal. It did seem to be targeted not at an issue that
could have been raised any numbers of times in recent periods where these other
establishments looked for conditional uses but it seemed to be based to some degree upon
a competitive relationship. I would hope that future appellants would focus on the issues
that are objective and appropriate. I concur with the Staff’s Position on this use
especially given that the permitted uses would allow comparable or in the case of
restaurants considerably more demand on parking than with this conditional use. So I
think for all of those reasons and more I support the motion.
Chair Bials.on: Phyllis.
Commissioner Cassel: We have a continuous misunderstanding about what detrimental
and injurious use is. It is not uncommon to have people ask us this question. I receive
repeated questions about why we are going to have a new drug store in Palo Alto
Midtown without and understand that we do not make decisions on competitive issues.
So I am not surprised that this has come before us. Although we can’t do that and we
can’t make our decision based on that I think we have to understand that people will
misunderstand that issue. I will support the motion.
Chair Bialson: Karen.
Commissioner Holman: I have one last thing. I believe it is the Applicant’s intention
anyway to have the retail component of this function at the street face. So I would ask if
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the maker and seconder of the motion would agree to making that a condition of approval
that the retail be at [he front, in other words so that we don’t have a closed off or blank
face at the street.
Commissioner Griffin: Let me rephrase that. You want to specify that the retail would
be in the front as opposed to?
Commissioner Holman: As opposed to interior, in other words, So that the street facing
facade is interactive with the public. This is a retail and service corridor and there is a
synergy that happens when that interactive aspect stays in place rather than having blinds
drawn or something of that nature. So I am wondering to retain that interactive street
facing fagade.
Commissioner Cassel: The reason you might do that is for the nextbusiness that might
move in. Say this person decides in two years to sell the business to another person with
the same business component then they may not wish to put it in the same location. That
would be the reason for doing it.
Chair Bialson: Thoughts of the maker, please.
Commissioner Griffin: Alright, I’ll accept it.
Chair Bialson: Seconder?
Commissioner Packer: Yes.
Ms. Furth: If your intention is to require that the windows be open to the street and that
they not be blocked then we would, suggest that that’ s what you focus on. If you want to
have people on bicycles in the front of the window I presume that is also interactive but
your intention is that it be a pedestrian oriented window that is not screened and
shuttered.
Commissioner Holman: Exactly.
Chair Bialson: It seems as if we are getting very involved in the individual’s business. I
assume that is why you are bringing that point up, Wynne.
Ms. Furth: We do have zoning districts and requirements that businesses address the
street and that they not shutter and obscure their windows. We can certainly do that. We
do that elsewhere.
Commissioner Cassel: This isn’t a P district so that would happen anyway, right?
Ms. Grote: This is a P district so those are physical requirements for the inset for the
windows, which this meets. It is an historic building and there are no changes being
proposed to that. So ]t has that pedestrian interaction. As Wynne said, if you want to
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make sure that it keeps that interaction you might want to consider a condition that limits
window treatment, requires the windows to remain visible or transparent, but not limit
where they can put certain functions within the floor plan. It is not typical that we go into
the interior of a business and start to require where certain aspects of that business be
placed. So you might want to keep the windows open and transparent rather than limiting
what can happen within the inside of the building.
Commissioner Holman: That would be fine with me, that is my intention. The Applicant
had just mentioned that they were going to have the retail at the front anyway. So that is
where that came from. So I am fine with just the transparent aspect of the windows.
Chair Bialson: I understand that when you are saying that the Applicant should they have
sun shining in the window then is unable to have blinds on the window, is that correct? I
have a concern here about the level of control and enforcement and police powers we are
exercising here.
Ms. Grote: You may want to let the Applicant speak to whether or not that might be a
problem. There are awnings that can be placed on the exterior of a window to limit the
amount of sun that comes in. Certainly in a retail business we expect it to be a
transparent situation. How you want to regulate that is up to you. If you don’t want to
regulate that then don’t change the condition.
Commissioner Cassel: This is a P district, isn’t it?
Ms. Grote: This is a P district. There are certain physical requirements for a P district.
They don’t address window treatment. If you would rather not get into window
treatment, don’t.
Commissioner Packer: Annette, I am not going to second it. I think that would be a
condition that isn’t necessary. It doesn’t address the subject matter of the appeal and the
reasons that the conditional use was drawn up for and because it is in a P district I really
don’t think it is necessary.
MOTION PASSED
Chair Bialson: So that suggestion is not accepted. We will vote on the motion. I for one
am going to support the motion for all the reasons that have been raised. I would like to
call for the motion so let’s have a vote.
All those in favor of the motion made by Michael and seconded by Bonnie please say
aye. (ayes) All those against? That is unanimous with Commissioner Bellomo not in
attendance. We close this matter. Thank you very much.
Page 24
FITNESS CLUB
707 High Street
Palo Alto, CA 94301
650-949-3730
. Palo Alto Planning Commission:10/28/02
I have been the manager at Reach Palo Alto On High St. for the last 6 years. As you may
or may not know we have limited onsite parking, but we do depend on street parking
also. I feel that another business that has the same demands (times) for the same street
parking will be detrimental to our facility. We have lost numerous members (customers)
over the years due to the fact of limited parking in and around High St. Most people don’t
want to spend 20 minutes looking for a parking space for a 1-hour class. They find
another facility!
I would like to invite you to .come down to Reach for a day or two to look over the use
and parking situation. You will gain a bit of knowledge and understanding about the flow
and demands of a fitness center and what the impact of the new facility will be on
parking.
Something to consider: what is the capacity of the street?
How many parking spaces are there (on the street) around that 3-block radius? Now
calculate that it’s 5:30pro (on a weekday) with all the restaurants (100 spots), Reach (50
spots), the new place (50 spots), and Misc. (50 spots) and we are all at are peak times.
Wl’mre do these customers park? They don’t. They leave.
Sincerely,
Eddie Pratt
Reach Fitness Center
707 High Street
Palo Alto, CA 94301
October 24, 2002
Dear Palo Alto Planning and Transportation Commission,
Please do not allow Vivre Studios a permit to operate at 611 Emerson. I manage a
business less than a block away. I feel that the proposed use will have a detrimental
impact on my business due to the parking issue it will create, particularly during prime
time fitnesshours. These are the hours before (Tam-9am) and after traditional office
hours (Spin-Spin), as well as lunchtime (1 lain-lpm).
Customers already complain about the parking situation on and around Emerson Street,
especially during these hours. As a matter of fact, many have told me that parking is so
challenging in the area that they are skeptical that the proposed parking garages in the
area will relieve the problem. Some customers spend upwards of fifteen minutes
searching for parking. Of course, this is very frustrating for them, especially since they
had to leave extra early to make their class on time and then they have to compete with
all the other drivers circling for parking.
It has gotten to the point that customers have told me they will choose to go elsewhere,
like studios in Los Altos and Menlo Park, for their classes if the parking situation gets
much worse. This would most certainly negatively affect my business, as well as other
businesses in the area because our customers will then do their shopping and elTands in
those other cities as well.
Again, I ask tl-iat you do not allow this type of business in this particular location. It will
have the effect of driving our customers away from Palo Alto due to the already difficult
parking conundrum, and will a detrimental impact on my business as well as the other
businesses on this street.
Sincerely,
Leigh Manager I._)
Reach Pilates Studio
737 Emerson Street
Palo Alto, CA 94301
10-30-2002
To Whom It May Concern,
I run a locksmith business on Emerson Street and am
concerned about the fitness company coming in across the
street at 611 Emerson. Customers come to me during the day
for short periods of time to get keys made and do other
things. If my customers do not have parking spots nearby
they are not going to keep coming to me. They are going to
go somewhere else. If this fitness center comes in and
takes up all the spots my business is going to get hurt.
BAY AREA LOCK DOCTOR
644 EMERSON ST., SUITE 2PALO ALTO, CA 94301FAX 650-329.0565TEL 650-329-8117
Grote, Lisa
From:
Sent:
To:
Subject:
Tom Ashton [tomashton@worldnet,att.net]
Monday, October 28, 2002 2:13 PM
BemusBurt@peoplepc.com; phycassel@aol.com; bbpacker@macol.net;
abialson@yahoo.com; kcholman@earthlink.net; jazzbuff@sbcglobal.net .
Alden Romney; julie_caporgno@city.palo-alto.ca.us; Steve_Emslie@city.palo-alto.ca.us;
Lisa_Grote@city. palo-alto.ca.us; city_co u ncil@city, palo~alto.ca, us
Appeal at 611 Emerson for a recreation facility in 6671 sq ft
Dear Commissioners,
You should make a favorable recommendation on this appeal to the
City Council. The City staff hasfailed to make a convincing argument
to allow this business on a conditional use permit (CUP).
My main objection to the approval order dated October 2, 2002 is that
under finding #1, the City staff only considered the single issue of
’parking’ in determining whether the proposed use would be "detrimental
or injurious to property or improvements in the vicinity". Of far greater.
consequence to other businesses in the area will be the adverse economic
impacts this very large 6671 sq ft facility will have on the already
established businesses.
Last Friday, I made a walking tour to observe how existing locations would
be affected in the mainstream (physical fitness) and ancillary products
(clothing, nutritional supplements, vitamins, etc.): The surrounding
residential areas are already well served in both categories and this new
facility should locate in another part of town. In the primary offerings
by these businesses, I found Reach Fitness Center at 707 High St, Watercourse Way at 165 Channing, Reach Pilates
Studio at 732 Emerson,
Yoga Source at 150 Hamilton, and Hexagon Personal Training at 131 Lytton.
Also, no more than 3 blocks away from the proposed location are secondary
competitors Whole Foods at 774 Emerson, GNC at 376 University, as well as.
Walgreens and Longs on University.
The P&TC needs to take a more comprehensive look at this location beyond
just the parking matter. The economic issues are of greater impact and
ultimately will not serve either the needs of the businesses or residents.
Now there is a wide diversity of offerings for the residents, and I fear
this very large competitor will cause closings by some of the present players.
I recommend that you urge Council to approve the appeal.
Thanks.
Tom Ashton
650-321-1280
o~OCT, ~0, 2002011:23AM
Chairwoman Annette Bialson
Planning & Transportation Commission
City of Palo Alto
250 Hamilton Ave.
Palo Alto, CA 94301
Re: October 30Is CUP Hearing
Dear Chairwomen Bialson and Members of the Commis:~io ,
[ am writing in support of Neal Aronson, the CUP ap
recreation business proposal for 611 Emerson. As a
downtown Palo Alto, I strongly believe that new businesses
area to maintain the Vibrant, dynamic mix of people and e
for businesses that are not the typic.al restaurant or office its,
:.l.~.~aat, and the commercial
,,):~gtime business owner in
:r_",: required in the downtown
,~:.!.Vy’. This is especially true
I understand this application has been approved with condi i o::,~ by staff but appealed by
Mr. Alden R,omney Of Reach Fitness on the basis of all .!~;~:1 negative impact on the
downtown-parking situation. While I understand their c¢ ~t,-~rn about parking, I don’t
believe denying this new and dynamic business the rigt.t ,:~ ~perate in downtown will
resolve any of the current issues. More appropriately, park ,’t.!~ should b~ addressed from
a supply perspective, as the City is now currently doings’ .’i:h the construction of new
parking lots, and not by Iimiting demand for parking th ’,~’Hgh restrictions on which
business can operate in the downtown a~ea,
In defense of this new business, I believe the Commission h,:,uld consider that fact that
they-will not just attract clients in the evening as restaura~ Is ,:1o, but instead will bring
Palo Alto residents downtown during the slower morrdn, I.otlrs and early aftervaoort
hours, both times that would benefit neighboring busines.,~;s .;t :,:h as mine. By approving
this type of business use the Commission would faci.litale - :~nore balanced downtown
business district. And lastly, I think it is important Io consk ::r 1he most likely alternative
use for the sit~ another restaurant, which would do notbi~ , !,ut further the peak hour
parking situation.
Thank you for allowing me this opportunity to address thi~ ~,,.e, [ urge you to deny the
appeal and approve this CUP application.
Sincerely,
Jay Hoag
Techhology Crossover Ventures
528 Ramona St.
Chalrwoman Annette Bialson
Plannin£ & Trm~.soportation ~ ommission
City of Palo Alto
250 Hamilton Avenue
Palo Alto, CA 94301
Re: October 30th. CUP Hearln,~
Dear Chairwoman Bialson an~[ Members of the Commission,
I am writing in support of Nea] Aronson, the CUP applicant and
the commercial recreation bus: hess propo~d for 611 Emerson.
A~ a longtime resident and but ~Iness owner in downtow~ Palo Alto,.
I strongly, believe that new bus.nesses are required in the downtown
area to maintaJa the vibrant, d ynamic mix of people and energy.
this is especially true for busin esses that are not the typical restaurant
or office use.
I understand this applicant hm~ been approved with conditions by staff,
but appealed by Mr.Alden Rom hey of Reach Fitness. on the ba~Is of alleged
negative impact on the downto ¢n-parking situation. While I understand
their concern about pau’klng, I ¢lon’t believe denying this new and dynamic
business the right to operate ~ downtown will resolve any of the current
issues. More appropriately parl~ tng should be addressed from a supply
perspective, as the City is now ;urrenfly doing with the construction of’
new parking lots, and not by li~ ~Iting demand for parking through
restrictions on which busLness :an operate in the downtown area.
In defense of this new business I believe the Commission should consider
the fact that they will not attra,:t clients in the evenings as retaurants do, ¯
but instead will bring Palo Alto residents downtown during the slower
morning and early afternoon hcurs, both times that would benefit
neighborlng businesses. By app roving this type of business use the
Commission would facilitate a r~ore balanced downtown business district.
And lastly, I think it is Importa~it to consider that most likely the alternative
use for the slte, another restau~ ant, would do nothing but further the peak
hour parking situation.
Thankyou for allowing me to ad~ bess this issue, I urge you to deny the
appeal and approve this CUP application. ’
Bgan Group, Inc.
(dba Uamie Donla)
l ’ a m i
530 Bryant Stree¢ A Palo Alto, CA 94301
Tel 6 50 323 7614 ¯ Fax 650 323 6139
October 25, 2002 JEWELERS
Chairwoman Annette Bialson
Planning & Transportation Commission
City of Palo Alto
250 Hamilton Ave.
Palo Alto, CA 94301
Rei October 30th CUP Nearing
Dear Chairwomen Bialson and Members of the Commission;
I am writing in support of Neal Aronson, the CUP applicant, .and the commercial recreatioia
business proposal for 611 Emerson. As a longtime business owner, in downtown Palo Alto, I
strongly believe that new businesses are required in the downtown area .to maintain the vibrant,
dynamic mix of people and energy. This is especially true for businesses that are not the typical
restaurant or office use.
I understand this application has been approved with conditions by staff but appealed by Mr.
Alden Ronmey of Reach Fitness on the basis of alleged negative impact on the downtown
parking situation. While I understand their concern about parking, I don’t beiieve denying this
new and dynamic business the right to operate in downtown will resolve any of the. current
issues. More appropriately, parking should be addressed from a supply, perspective, as the City
is now currently doing with the construction of new parking lots, and not by limiting d~mand fo!
parking through restrictions on which business can operate in the downtown area..
In defense .of this new business, I believe the Commission Should consider that fact that they will
not just attract clients in the evening as restaurants do, but instead will bring Palo Alto residents
downtown during the slower morning hours and early afternoon hours, both times that would
benefit neighboring businesses such as mine. .By approving this type of business use the
Commission would facilitate a more balanced downtown business district. And lastly, I think it
is important to consider the most likely alternative use for the site ’ another restaurant, which
would do nothing but further the peak hour parking situation.
Thank you for allowing me this opportunity to address this issue.
and approve t CUP application.
7
/Sincerely,
I urge you to deny the appeal
Julie Gore
Owner
g~0
530 Ramona ° Palo Alto, California 94301 ¯ Telephone (~lq.g.) 327-5667
532 RAMONA STREET
PALO ALTO CA 94301
650 327 2997
Chairwoman Annette Bialson
Planning & Transportation Commission
City of Palo Alto
250 Hamilton Ave.
Palo Alto, CA 94301
Re: October 30th CUP Hearing
Dear Chairwomen Bialson and Members of the Commission;
I am writing in support of Neal Aronson, the CUP applicant, and the commercial
recreation business proposal for 611 Emerson. As a longtime business owner in
downtown Palo Alto, I strongly believe that new businesses are required in the downtown
area to maintain the vibrant, dynamic mix of people and energy. This is especially true
for businesses that are not the typica! restaurant or office use.
I understand this application has been approved with conditions by staff but appealed by
Mr. Alden Romney of Reach Fitness on the basis of alleged negative impact on the
downtown-parking situation. While I underst~.nd their concern about parking, I don’t
believe denying this new and dynamic business the right to operate in downtown will
resolve any of the current issues. More appropriately, parking should be addressed from
a supply perspective, as the City is now currently doing with the construction of new
parking lots, and not by limiting demand for parking through restrictions on which
business can operate in the downtown area.
In defense of this new business, I believe the Commission should consider that fact that
they will not just attract clients, in the evening as restaurants do, but instead will bring
Palo Alto residents downtown during the slower morning hours and early afternoon
hours, both times that would benefit neighboring businesses such as mine. By approving
this type of business use the Commission would facilitate a more balanced downtown
business district. And lastly, I think it is important to consider the most likely alternative
use for the site ....another restaurant, which would do nothing but further the peakhour
parking situation.
Thank you for allowing me this opportunity to address this issue. I urge you to deny the
appeal and approve this CUP application.
October 27, 2002
Chairwoman: Annette Bialson
Planning and Transportation Commission
.City of Palo Alto
250 Hamilton Avenue
Palo Alto,CA 94311
Re: October 30th CUP Hearing
Dear Chairwoman Bialson and Members of the Commission:
I would like to express my support for the proposed new fitness club, Vivre, in downtown
Palo Alto, located at 611 Emerson Street,. to exist in our downtown area. Iknow that
Reach Fitness Club has protested its existence as it has concerns of increased traffic.
No doubt that Vivre would bring more traffic to downtown Palo Alto just as restaurants,
banks, and other businesses do -- just as Reach does.
1 am actually a long time member of Reach. I have belonged to Reach for over 16 years.
And yet I believe that competition isalways good. Why do we have restaurants located in
close proximity? Why do we have car dealerships on the same street? That is what our
free market economy is all about -- competition -- businesses improving due to
competition. Members of the new Vivrejust like members of Reach would find places to
park. There are new parking structures in downtown Palo Alto, but perhaps they might
even have to walk a bit farther to find a place --all the better for healthy, active living.
Lastly, I speak as a nutritionist. Obesity is higher in this country than ever before. There are
a multitude of reasons for this increase, but one of them is lack of exercise. According to the
U. of California, Berkeley, Welln,ess Letter, October 2002, nearly 40% of Americans are
completely sedentary in their leisure time. If anything can be done to decrease this
percentage,’ such as the arrival of a new fitness club in our progressive Palo Alto, Vivre
should be welcomed to our downtown area.
Sincerely,
Karen Ross, MA, RD
1770 Fulton Street
Palo Alto, CA 94303
Vivre- 611 Emerson Street
I am signing this petition in support of Neal Aronson, the CUP applicant, and the
commercial recreation business proposal for 611 Emerson Street. As a longtime business
owner in downtown Palo Alto, I strongly believe that new businesses are required in the
downtown area to maintain the vibrant, dynamic mix of people and energy. This is
especially true for businesses that are not the typical restatlrant or office use.
By approving this type of business use the Commission would facilitate a more balanced
downtown business district. And lastly, I think it is important to consider the most likely
alternative use for the site - another restaurant, which would do nothing but further the
peak hour parking situation.
Thank you for allowing me this opportunity to address this issue. I urge you to deny the
appeal and approve this CUP application.
2
9
Business Name Business Address Date
// //
Vivre - 611 Emerson Street
I am si~ing this petition in support of Neal Aronson, ttle CUP applicaut, and tlae
commercial recreation business proposal for 6 t i Emerson Street. As a lon~ime business
owner in dmw~town Palo Alto, I stron~y believe fl~at new businesses m’e requi~’ed in file
downtown area to maintain the ,Abrant, dynamic mix of people and energy. This is
especially tree for businesses that are not the typical restaurat~t or.office use.
By approving tkis ~ of business use the Commission would facilitate, a more.balanced
downtown business district. And lastly, I think it is important to considerthe most likely
akemative use for the site - another restaurant, which would do nothing but fu~her the
peak hour parking situa.don.
Thar~ you for allowing me -t~his .opportm:dty to address figs issue. I urge you to deny tl~e
appea! and approve this CUP application.
Business Name Busiaess Address Date
Vivre- 611 Emerson Street
I am signing this petition in support of Neal Aronson, the CUP applicant, and the
commercia! recreation business proposal for 611 Emerson S~reet. As a longtime business
owner in downtown Palo Alto, I strongly believe that new businesses are required in the
downtown area to maintain the vibrant, dynamic mix of people and energy. This is
especially true for businesses that are not the typical restaurant or office use.
By approving this type of business use the Commission would facilitate a more balanced
downtown business district. And lastly, I thiN,: it is important to Consider the most likely
alternative use for the site - another restaurant, which would do nothing but further the
peak hour parking situation.
Thank you for allowing me this opportunity to address this issue. I urge you to deny the
appeal and approve this CUP application.
Business Name Business Address Date
25.
Vivre - 611 Emerson Street
I am signing this petition in support of Neal Aronson, the CUP applicant, and the
commercial recreation business proposal for 611 Emerson Street. As a longtime business
owner in downtown Palo Alto, I strongly believe that new businesses are required in the
downtown area to maintain the vibrant, dynamic mix of people and energy. This is
especially tree for businesses that are not the typical restaurant or office use.
By approving this type of business use the Cornmission would facilitate a more balanced
downtown business district. And lastly, I think it is important to consider the most likely
alternative use for the site - another restaurant, which would do nothing but further the
peak hour parking situation.
Thank you for allowing me this opportunity to address this issue. I urge you to deny the
appeal and approve this CUP application.
Business Name Business Address Date
Vivre - 611 Emerson Street
I am signing this petition in support of Neal Aronso.~, ~1,.:: CUP applicator, and the
comnlercial revreation business proposal for 611 Emerso:a tr:.et. As ~ longtime resident
of Pain Alto, 1 strongly believe in ~he notion of bdr~8 L~ new businesses into the
downtown area. This i,s especially true for businesse:;, .;~icl~ are not typical to the
downtown area. Pain Alto certainly has a fair lmour~t (:,f 1~...,’~esses such as restauranls,
offices or additional retail use.
While Palo Allo has several i.ndependent fitness and x.;~ ~;,::s,~ providers, the iden of
providing a convenient, clean and fun place to workoul Ib~ 2 : Pain Alto community, is
still a much-needed business opportunity for the downtown "::~ and it’s resldeats,
Thank you for allowing me this opportunity to address th..s ..;::~:e. I urge you to deny the
appeal and approve this CUP application.
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