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HomeMy WebLinkAboutStaff Report 6639 City of Palo Alto (ID # 6639) City Council Staff Report Report Type: Consent Calendar Meeting Date: 2/29/2016 City of Palo Alto Page 1 Summary Title: National Endowment for the Arts Grant Application Title: Authorization to Apply for "Art Works" Grant From the National Endowment for the Arts for Temporary art at Cubberley Community Center From: City Manager Lead Department: Community Services Recommended Motion Staff recommends that Council authorize: 1) Staff to submit an application for an “Art Works” grant through the National Endowment for the Arts for temporary visual art that focuses on the Cubberley campus; and 2) The City Manager or his designee from the Community Services Department to accept the grant. Executive Summary The “Art Works” grant from the National Endowment for the Arts (Attachment A) will support temporary public art projects at the Cubberley Community Center intended to engage the community and gather input for future arts initiatives at the site. Background Creative placemaking is defined as the integration of artists and arts organizations in the development of physical places that are publicly accessible in collaboration with the community. The intended purpose of the grant is to foster meaningful engagement between the public, artists, and the existing Cubberley stakeholders, thereby animating the environment and generating valuable feedback for future arts programming and creative placemaking efforts at the site. Using the feedback given by the NEA regarding the “Our Town” application submitted last year, staff feels that this Art Works application for smaller pilot projects to explore the possibilities at the Cubberley site will be successful. Cubberley Community Center is on the campus of the former Cubberley High School, which closed in 1979. Cubberley High School was the setting of Ron Jones' teaching experiment, The Third Wave, and was one of three public high schools in Palo Alto in City of Palo Alto Page 2 the 1960s and 1970s. Today, Cubberley Community Center is home to several community organizations and amenities, such as a Chinese reading room, dance classes, artist studios, gyms and ball fields, as well as a theater. Foothill College also holds classes at the Cubberley site. Palo Alto Unified School District (PAUSD) owns most of the land and leases it to the City of Palo Alto. The City owns 8 acres at the site. Discussion The existing use of the Cubberley site includes a broad range of stakeholders, including the organizations and individuals leasing space at the site and the many visitors to the campus. The Community Services Department with the Arts and Science Division feels that temporary public art would be an excellent way to bring these stakeholders together in collaborative projects and to engage in discussion regarding the future use and design of Cubberley. The activities proposed here will in no way displace the current Cubberley stakeholders or the various users of the site and amenities. Cubberley already has a vibrant visual artist studio program, a panapoly of cultural and performing arts groups and nonprofit arts and service organizations. Arts & Science staff has been in discussion with our Community Services partners regarding the many possibilities to engage these stakeholders and transform Cubberley into a creative cultural destination where arts are integral in the creative discussions and activities that take place. The three temporary public art projects supported by the Art Works grant would be a key step in that direction. Staff anticipates commissioning three temporary projects: one community meal/food related project to engage the community in dialogue about the future arts programming at Cubberley over a shared meal, a second commission of a participatory nature that may manifest in a sculptural installation that engages visitors, and a third project by a lead artist engaging the community in creating a mural at the Cubberley site. The Council has been discussing possible ways to gather input from the community about core values, this type of artist led project could be an excellent way to gather some of that important insight while reanimating the Cubberley campus. Resource Impact and Timeline The National Endowment for the Arts’ Art Works Grant funds for visual arts range between $10,000 and $100,000, with the average being $25,000. Staff is currently determining the request amount, but anticipates it will be about $45,000. The awards will be announced November 2016 and the earliest start date for programming is January 2017. The City’s grant match requirement is 100% of the awarded grant amount. Staff plans to fulfill the matching requirement with in kind donations and existing funds in public art derived from the municipal percent for art ordinance. The grant match requirements will be fulfilled within the department’s existing budget. Policy Implications City of Palo Alto Page 3 Staff will fully comply with the rules and policies for grant submission as outlined in City Policy 1-12: Grant and Funding request Applications. Submission of a grant application for the enhancement of Cubberley Community Center is consistent with Policy C-19 of the Community Services Element of the City’s Comprehensive Plan: “Develop improvement plans for the maintenance, restoration and enhancement of community facilities, and keep these facilities viable community assets by investing the necessary resources.” Environmental Review Submission of a grant proposal is not considered a project under the California Environmental Quality Act. Attachments:  Attachment A: Art Works Grant Program Description (PDF)  Attachment B: Grant Application Authorization (PDF) Attachments:  Attachment A: ART WORKS Grant Program Description (PDF)  Attachment B: Grant Application Form (PDF) ART WORKS Guidelines: Grant Program Description The guiding principle of "Art Works" is at the center of everything we do at the NEA. "Art Works" refers to three things: the works of art themselves, the ways art works on audiences, and the fact that art is work for the artists and arts professionals who make up the field. Art works by enhancing the value of individuals and communities, by connecting us to each other and to something greater than ourselves, and by empowering creativity and innovation in our society and economy. The arts exist for beauty itself, but they also are an inexhaustible source of meaning and inspiration. The NEA recognizes these catalytic effects of excellent art, and the key role that arts and design organizations play in revitalizing them. To deepen and extend the arts' value, including their ability to foster new connections and to exemplify creativity and innovation, we welcome projects that: Are likely to prove transformative with the potential for meaningful change, whether in the development or enhancement of new or existing art forms, new approaches to the creation or presentation of art, or new ways of engaging the public with art; Are distinctive, offering fresh insights and new value for their fields and/or the public through unconventional solutions; and Have the potential to be shared and/or emulated, or are likely to lead to other advances in the field. Beyond encouraging projects that demonstrate these characteristics, we want to achieve the following four objectives through the Art Works category: Creation: The creation of art that meets the highest standards of excellence, Engagement: Public engagement with diverse and excellent art, Learning: Lifelong learning in the arts, and Livability: The strengthening of communities through the arts. Items of interest: Partnerships can be valuable to the success of projects. While not required, applicants are encouraged to consider partnerships among organizations, both in and outside of the arts, as appropriate to their project. American arts and design organizations must be inclusive of the full range of demographics of their communities, as well as individuals of all physical and cognitive abilities. Toward that end, we encourage projects for which NEA support is sought to strive for the highest level of inclusiveness in their audiences, programming, artists, governance, and staffing. We also welcome projects that will explicitly address the issue of inclusion. We are interested in projects that extend the arts to underserved populations ­­ those whose opportunities to experience the arts are limited by geography, ethnicity, economics, or disability. This is achieved in part through the use of Challenge America funds. We are interested in projects, regardless of the size or type of applicant organization, that are of national, regional, or field­wide significance; that tour in several states; or that provide an unusual or especially valuable contribution because of geographic location. This includes local projects that can have significant effects within communities or that are likely to serve as models for a field. We urge organizations that apply under these guidelines to involve artists in their projects and to provide specific information on the participating artists in their applications. We are committed to supporting equitable opportunities for all applicants and to investing in diversity in the arts including works of all cultures and periods. We recognize that the significance of a project can be measured by excellence and invention, not solely by budget size, institutional stature, or the numbers of people or areas that are reached. We urge applicants to make accommodations for individuals with disabilities an integral part of their projects. The Art Works category does not fund direct grants to individuals. Direct grants to individuals are offered only in the category of Literature Fellowships. Grants generally will range from $10,000 to $100,000. No grants will be made below $10,000. Grants of $100,000 or more will be made only in rare instances, and only for projects that we determine demonstrate exceptional national or regional significance and impact. In the past few years, well over half of the agency's grants have been for amounts less than $25,000. To apply, choose a discipline