HomeMy WebLinkAboutID-3282-Colleagues-memo City of Palo Alto
COLLEAGUES MEMO
November 05, 2012 Page 1 of 2
(ID # 3282)
DATE: November 5, 2012
TO: City Council Members
FROM: Vice Mayor Scharff, Council Member Schmid, Council Member
Holman
SUBJECT: COLLEAGUES MEMO FROM VICE MAYOR SCHARFF AND COUNCIL
MEMBERS HOLMAN AND SCHMID REGARDING RE-EVALUATION OF GROUND
FLOOR RETAIL PROTECTIONS IN THE DOWNTOWN COMMERCIAL DISTRICT
Recommendation
Staff should return to Council with a detailed proposal to require retail retention in some or all
of the Downtown Commercial (CD) district outside of the current Ground Floor (GF) Retail
Overlay, and to extend the Downtown Ground Floor (GF) Retail Overlay to areas of Downtown
that would form a pedestrian gateway to new developments and facilities in or around the
transit station. The proposal should also examine bringing into compliance any non-conforming
uses within the Downtown Commercial (CD) District within the Downtown Ground Floor (GF)
Retail Overlay particularly on University Avenue. Furthermore staff should also examine the
sites taken out of the Ground Floor (GF) Retail Overlay list in 2009 and recommend whether the
designation should be extended to these and/or other properties in the area.
Background
On November 16, 2009, the City Council voted to remove Ground Floor retail protection from
13 properties along University, Alma, Hamilton and High. These were described as ‘on the
periphery of the downtown’ and ‘outside of the retail core’ of University Avenue and its side
streets. The ordinance change also included deleting requirements elsewhere in the
Downtown Commercial (CD) zone that until that time mandated that existing retail and
personal service uses could not be converted to office space.
In the interim, several retail properties in the CD zone have converted to office space including
Fraiche Yogurt and a shoe store on Emerson Street, the Blue Chalk Café, and Jungle Copy. Other
stores, some long-standing Palo Alto retailers, are rumored to be under consideration for
conversion to office. In particular, the Emerson Street corridor provides a rich retail-restaurant
November 05, 2012 Page 2 of 2
(ID # 3282)
corridor, including Gordon Biersch, Mantra, Empire Grill and Tap Room, Buca de Beppo,
Stanford Florist, Richard Sumner Gallery and other establishments, all of which are now
vulnerable to office conversion.
In addition, at the November 2009 Council meetings, staff and Council members acknowledged
that the sites removed from the GF overlay in the Hamilton/Alma/University block could
become more attractive for retail use as the entry to the train station and connections with
Stanford are enhanced. The Planning Director suggested that the proposed Ordinance changes
“return to the City Council in a few years to discuss updates, benefits or unintended
consequences, and make modifications, if necessary.” Given the approval of the Lytton
Gateway project and desirability of better connections to the Stanford Shopping Center and the
west side of El Camino Real as part of the Stanford Medical Center approvals and resultant
Development Agreement funding to enhance that connection, and the potential for
enhancements to the pedestrian tunnels at University Avenue and Lytton Avenue, the City
should examine the pedestrian-retail environment in the Downtown Area and consider an
extension of the GF Zone to the emerging ‘gateway’ areas of Lytton, University, Alma, Hamilton
and High Streets.
Conclusion
Given the changes in the economic climate in Palo Alto and Silicon Valley, particularly recent
and proposed substantial increases in Downtown office space, the City should examine options
to assure a vital retail environment and services to support Downtown and the community. This
is an appropriate time to re-evaluate the rules for Ground Floor Retail in the Downtown
Commercial District.