HomeMy WebLinkAboutID-2970 City of Palo Alto (ID # 2970)
City Council Informational Report
Report Type: Informational Report Meeting Date: 6/25/2012
June 25, 2012 Page 1 of 5
(ID # 2970)
Title: Palo Alto Golf Course Contracts
Subject: Palo Alto Golf Course Contracts
From: City Manager
Lead Department: Community Services
Recommendation
Staff recommends bringing to Council in the Fall of 2012 a recommendation to
renew the golf course management services agreement with Brad Lozares
(Lozares) for 5 years, renegotiate the current lease for the Pro-Shop with Lozares
to reduce the option period from ten (10) to five (5) years and extend the
maintenance contract with Valley Crest for five additional years, all extensions to
extend from April 2013 to April 2018 in lieu of issuing an RFP at this time.
Background
There are four separate but related contracts at the Palo Alto Golf Course:
1. Turf and Landscape Maintenance (expires April 30, 2013) - Valley Crest Golf
is the service provider.
2. Golf Management Services Agreement (expires April 30, 2013) - Brad
Lozares is the service provider. The management service agreement
provides Golf Course and driving range management, Golf Course
marshaling, Golf Course revenue collection, customer service, starting and
cart rental services.
3. Pro Shop Lease (expires April 30, 2013, but there is a 10-year extension
option) -Brad Lozares is the tenant, and he has orally expressed his intent
to exercise the option to extend the lease until April 30, 2023.
4. Food and Beverage Lease (expires April 30, 2018) - R&T Restaurant
Corporation is the tenant.
June 25, 2012 Page 2 of 5
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Discussion
Staff from Administrative Services, Community Service, City Attorney’s Office, and
City Manager’s Office have carefully considered the pros and cons of a Request
for Proposal (RFP) for golf professional management services and Turf and
Landscape Maintenance services and have concluded that now is not the right
time to conduct the RFP process. Contract extensions with the current parties
seem to be in the City’s best interest. Staff came to this conclusion for several
reasons which are summarized below:
1. San Francisquito Creek Flood Management Levee Project
The San Francisquito Creek flood control project presents significant unknown
factors including the timing of the project, impact on the golf course operation
during construction and the quality and performance of the yet to be
reconfigured golf course. These unknown factors make it very difficult to
prepare a clear and accurate RFP scope of services for golf professional
management services and Turf and Landscape Maintenance services and
consequently will be difficult to evaluate submittals to determine which is
most favorable to the City.
The upcoming levee capital improvement work will have a direct impact on the
operation of the golf course. Depending on what configuration option the
Council selects to implement, the golf course may be closed for 12 to 18
months to complete the work. The proposed levee work would directly affect
the golf course and thus it could adversely affect the City’s ability to
successfully conduct an RFP for management services to the extent interest in
bidding on an RFP is dampened.
The San Francisquito Creek Joint Powers Authority (SFJPA) believes that it will
start the two-year construction process on the levee in July 2013. If the SFJPA
timeline is correct, the one-year golf course construction project would also to
begin in July 2013.
Extending the Lozares and Valley Crest contracts beyond the construction
period of the golf course reconfiguration project was recommended by the
National Golf Foundation (an independent consultant who performed Financial
June 25, 2012 Page 3 of 5
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Pro Formas and Supporting Analysis for Reconfiguration Options concerning
the reconfiguration project); as well independent golf course financial
consultant, Richard Thorman and Golf Course architect Forrest Richardson
who were all asked to provide a professional opinion. The consultants agree
that the substantial disruption in business, the unknowns of timing and
project design, and the time consuming and costly work involved to produce
an RFP without proposers having all the information needed on how a new
facility will cash flow, could result in the City not entering into the best
possible agreement. It was recommended that the City wait until after the
renovation is completed, and the improved facility has been up and running
for a year before considering a substantive change in structure. If the City
renegotiates the management services agreement with Lozares for another
five years, we will be aware of the performance of the new golf course design,
have all contracts expire concurrently, and be better prepared to negotiate a
favorable management services agreement or lease that will best fit the City’s
interests.
Extending the golf course maintenance contract with Valley Crest for another
five years will also benefit the City. The independent consultants pointed out
how critical it is to have the Superintendent responsible for maintaining the
course involved and present during the construction of the new course. Having
the current Superintendent who knows and intimately understands the
landscape of the golf course, with a vested interest in the outcome of the
project on hand will be a tremendous benefit to the City.
Since Valley Crest has maintained the golf course for the past two and half
years significant improvements have taken place. We believe it will be
important to keep them on board to continue that maintenance service
through the completion of the reconfiguration construction and stabilization of
a new level of business operations. The extended agreement would include
adjusting service fees and scope of work to compensate for work performed
during reconfiguration. Valley Crest staff is aware of sensitive wildlife habitat,
wetland areas, irrigation, drainage, growing conditions, and have established
good working relationships throughout the City which will all be helpful during
the reconfiguration project. They have also been participants in all the
meetings with the JPA and have offered us their agronomic and environmental
expertise if needed.
June 25, 2012 Page 4 of 5
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2. Lozares Pro Shop Lease and Management Agreement
Lozares has indicated he intends to exercise the ten-year extension option on
his lease for the Pro-Shop. If the City were to competitively bid the
management services agreement and award the contract to a firm other than
Lozares that firm would need to negotiate a sublease for a period of ten years
from Lozares, or the new operator would have to work out of a mobile trailer
offsite of the Golf Shop leased premises. This is very likely to be a disincentive
for any third party considering a proposal for the management services
agreement and would be cumbersome at best for customer service at the golf
course.
Staff would like to negotiate a new five-year management services agreement
with Lozares in exchange for re-negotiating Lozares’ option to extend the Pro-
Shop lease from ten years to five years, so both contracts concurrently expire
in April 2018. This five-year management services agreement would be
modified to reduce the management services fees during the duration of
construction.
Ideally all four golf course contracts (management services agreement, Pro-
Shop, turf and landscape maintenance and food and beverage concessions)
would be aligned to concurrently expire. This would create an opportunity for
a comprehensive RFP to manage the entire golf course operation.
The current tax exempt debt from the Certificates of Participation, that funded
the 1998 Golf Course renovations, restricts the City from entering into a long-
term lease agreement for a firm to manage the entire golf course operation.
The tax exempt debt is set to expire in 2018, if all the golf course contracts
expire at the same time; the City would have much more flexibility in issuing a
comprehensive RFP to manage the golf course at that time.
Extending the Lozares agreements may also benefit the City because we would
have a contractor who is well-respected and trusted by the Palo Alto golf
community, which may be valuable during the transition period associated
with the reconfiguration and disruption during construction.
June 25, 2012 Page 5 of 5
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Staff believes it would be more effective to issue a comprehensive golf course
RFP in 2018 when the levee work has been completed and there are no
potential disputes regarding the Pro-Shop lease and management services
agreement.
3. Food and Beverage Service
Food and Beverage service is often a central element of a golf course
operation. Since the current contract for the Bay Café expires on April 30,
2018, it would be advantageous to have the other contracts expire at the same
time to attract more interest in bidding on an RFP that includes the entire golf
course operation.
Next Steps
I will recommend that staff meet with Lozares to broach the prospects of
negotiating a five-year term renewal of the management services agreement in
consideration for Lozares’ agreement to extend the lease for only five years
instead of ten years. The net effect will be both contracts will expire on April 30,
2018. Staff also recommends meeting with Valley Crest to negotiate a five-year
term renewal of the maintenance services agreement. Estimated date when this
recommendation would come to Council is Fall 2012.
Prepared By: Erin Perez, Administrative Assistant
Department Head: Greg Betts, Director, Community Services
City Manager Approval: James Keene, City Manager