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HomeMy WebLinkAboutStaff Report 6427 City of Palo Alto (ID # 6427) City Council Staff Report Report Type: Study Session Meeting Date: 3/14/2016 Summary Title: Downtown Transportation Management Association Study Session Title: Update on the Formation of the Downtown TMA (Transportation Management Association) From: City Manager Lead Department: Planning and Community Environment Recommendation Staff recommends that the City Council receive and review the report on the Palo Alto Transportation Management Association. This is a study session, and no action is requested. Executive Summary Since 2013, the City has been actively engaged in developing Transportation Demand Management (TDM) strategies to encourage alternatives to solo driving to address Palo !lto’s growing traffic and parking concerns. A City Council colleagues memo dated October 3, 2013 resulted in Council direction to convene a study session and develop an initial recommendation related to goals of reducing traffic and parking demand. On December 9, 2013 Council held a study session with representatives of Google, Contra Costa Centre and Stanford University, all considered Bay Area leaders in applying TDM strategies, to better understand their respective programs and their potential application to Palo !lto’s challenges. The ity ouncil subsequently requested a staff analysis and recommendation regarding establishment of a Transportation Management Association (TMA) for Palo Alto, and on February 24, 2014, directed staff to move forward with the steps necessary to form the organization. The Transportation Management Association (TMA) Steering Committee, a consortium of local employers (including the City of Palo Alto) with resident representatives, worked through 2015 to develop the vision, mission and goals intended for a new TMA. Led by a consultant team with significant experience in developing TMAs in the bay area, the team conducted the first comprehensive commute survey for Downtown, discussed potential funding sources for City of Palo Alto Page 1 ongoing programs, the need to provide services for lower wage workers in the Downtown, a variety of rideshare pilot programs and the preferred structure for TMA formation. The group voted in November to incorporate as a 501(c)3 non-profit and will have a fiscal sponsor who will collect monies on behalf of the organization, the Silicon Valley Community Foundation (SVCF). The TMA had its first official Board meeting on January 28th, and this report summarizes some of the key activities of the TM! Steering ommittee and the oard’s plan for action in 2016. As a major employer Downtown, the City is a key member of the TMA Board of Directors, and its input and participation will be critical to the TM!’s operations and success. Background & Discussion What is a TMA? A TMA is a business-member funded organization that develops, markets, manages and advocates for effective transportation programs. TMAs are formed in a variety of ways, but they generally share the common goals of reducing single-occupant vehicle trips, reducing congestion and demand for parking, and improving quality of life by reducing greenhouse gas emissions. Some other benefits of TMAs include: - TM!’s can provide a comprehensive approach to managing transportation needs in a particular area, and a framework for multiple constituents to work collaboratively on these solutions. -TM!’s can fund and offer branded services to both residents and commercial businesses cost-effectively and efficiently through a network of alliances and partnerships. Providing a one-stop resource with consistent messaging and promotion is a hugely important ‘customer service’ factor that affects awareness and utilization of TDM programs and services. In the larger context, having a TMA positions Palo Alto to work cooperatively with neighboring cities and other agencies in providing a flexible array of programs and services. While the Palo Alto TMA will initially be focused on the Downtown area, transportation programs are by nature connective and provide benefit to areas outside their targeted region. Because travel routes used by residents, employees and visitors typically cross neighborhood and city boundaries, having a TMA that recognizes key linkages is critical to developing quality programs and services. For example, Palo !lto’s TM! was developed with the idea of initially developing programs to support Downtown employee commutes, but this focus will also provide reciprocal benefit to Palo Alto Downtown residents who may be travelling the opposite way to work; e.g. to worksites in neighboring cities. City of Palo Alto Page 2 An effective TMA can have significant measurable benefits such as:  Reducing the number of single-occupancy-vehicle (SOV) trips made within and through Palo Alto, which reduces traffic congestion and the demand for parking;  Reducing the need to build new parking facilities;  Reducing total vehicle miles traveled (VMT);  Reducing greenhouse gas emissions generated both locally and at the regional level, which contributes to Palo !lto’s sustainability goals. A TMA also provides a forum for public and private entities and businesses of all sizes to work together on transportation programs. Generally, larger companies fund the majority of the cost of programs for the benefit of smaller companies. Because larger companies have more employees and hence contribute more to traffic congestion, they have more of a vested interest to work towards reducing single occupant vehicle trips. TM!’s are structured in a variety of ways. Some operate with a membership- for- services model, where a company pays membership dues based on its size and business category. Some TM!’s sell access to a collection of programs available at different levels of financial support (bus services, rideshare discounts, carshare programs, or discounted transit passes, as examples). Others receive funding from their cities, counties, and other sources and provide information and some services to all companies within the TM!’s service area. Still others are hybrids, receiving some public and some private funding- providing some ‘free’ services to everyone and charging for other programs. Some TM!’s (as well as Transportation programs such as Stanford’s) receive funding from parking fees for their TDM programs and services. Formation of the Palo Alto TMA The ity engaged a consultant group with significant experience designing ay !rea TM!’s- MIG with TMA expert Wendy Silvani. This team recommended that Palo Alto follow a standard approach of engaging a Steering Committee which would develop a work plan, mission statement for the TMA, evaluate pilots for start-up programs, and propose a structure for the TM!’s ultimate oard of Directors. !t the request of the ity, this Steering Committee, a consortium of 12+ local employers, community and residential representatives, and the City of Palo Alto, worked through 2015 to develop the vision, mission and goals for the new TMA. Last May, this team partnered with EMC research to conduct the first comprehensive commute survey for Downtown which provided the basis for the TM!’s initial priorities. The group also discussed potential funding sources for ongoing programs, the need to provide services for lower wage workers in the Downtown, and learned about a variety of rideshare pilot programs. City of Palo Alto Page 3 It determined the preferred structure for TMA formation and voted in November to incorporate as a 501(c)3 non-profit and has a fiscal sponsor who will collect monies on behalf of the organization, the Silicon Valley Community Foundation (SVCF). This structure will enable the TMA to seek funding from many public and private foundations and other financial supporters; it also gives the new TMA and its supporters the assurance of professional accounting, reporting and other administrative management. The TMA officially incorporated at the start of January and had its first official Board meeting on January 28th, 2016. Structure of the Palo Alto TMA Board Based on Business Registry data, employers with 100+ employees account for over 70% of all employees who work in Downtown Palo Alto. These companies have the greatest potential to fund and adopt TDM programs that will make a difference in reducing SOV commutes and parking demand. These companies are of sufficient size to be able to take advantage of bulk transit pass programs, and have budgets to fund TDM programs for their employees. The 2015 commute survey results also indicated that employees who work for larger companies are among the ‘most likely’ to change behavior – they live in places where transit and other non- SOV commuting is an option and they work schedules conducive to using alternatives, etc. The initial structure of the Palo Alto TMA Board has 3 large companies (300+ employees based in Palo Alto) - the City, Google, and Palantir; two medium sized companies (the Garden Court hotel and IDEO), and one small company (Philz Coffee). This ratio reflects the Business Registry data; it is flexible and designed to be inclusive, but also to ensure Board members support the TMA at a level that will provide a basis for the TMA to be successful through their financial commitments. Although Google does not have employees in Downtown currently, they are an active regional partner (they have offices in Palo Alto in the Research Park) and have significant experience in developing transportation programs which achieve sizeable SOV reduction. In addition, while the focus of the TMA is initially in the Downtown areas, the Steering Committee acknowledged that regional commute factors influence the Downtown and ultimately the focus of the TMA may expand beyond these boundaries. There are also Google employees who are residents of Downtown that could use TM! services in the “empty” direction (e.g. heading out of Downtown), which makes the services more efficient and effective. Financial Contributions and Board Size The Steering ommittee’s consultant was able to provide recommendations from an attorney who has worked on establishment of many similar organizations, and that attorney ultimately City of Palo Alto Page 4 drafted the incorporation documents and bylaws. The consultant and attorney strongly recommended that all Board members be required to make a contribution to the organization to minimize risk exposure for the organization, a contribution which is separate from membership dues which would be paid by organizations who would become members of the TMA and take advantage of the services that it sells. The Steering Committee was unanimous in not wanting the TMA to spend time trying to sell and collect nominal ‘dues’ from the many small businesses, or searching for the basics – i.e., the salary of its Executive Director. Instead, they want the Director to focus on funding for programs, marketing and managing those programs. The current Board is deliberately small, with six members who are committed to the successful rollout of programs on a ‘fast track’ that will benefit the entire downtown community. As the TMA develops, it can easily increase the size of its Board to include others. Currently, the Large Employer Board contribution is $10,000 annually, the Medium-Sized Employer Board contribution is $2,500 annually, and the Small Employer Board contribution is $1,000 annually. The Board is expected to set membership dues within the next several weeks. Advisory Committee(s) The Board will encourage participation from other companies in the TMA through an Advisory Committee. The structure of how this committee would operate is yet to be determined; it could take the shape of committees for various projects (i.e., those interested in a Lyft pilot or just the transit pass program). The Steering Committee expects that the structure for the Advisory Committee will evolve over the next few months. The requirement for a financial contribution/membership fee to the TMA would not apply to an advisory committee to ensure participation by anyone who is interested. Feedback Mechanisms The TMA Board will have feedback mechanisms for all TMA-sponsored programs so anyone can provide input, suggestions, and ideas based on their experience as the Board designs, evaluates, and refines programs and services. The focus of the TM!’s initial programs will be on offering direct subsidies to many employees whose employers can’t provide commute benefits because they are ‘too small’, and encouraging the 100+ employers for whom offering transportation benefits is realistic to do so. Other Examples It is commonplace for a City to have a seat on the Board of the TMA and to provide funding. The following TMAs are Bay Area examples: 1. City of Emeryville: The City of Emeryville provided the bulk of funding for the first 3 years for the Emery-Go-Round TMA at 90%, 75%, then 50% of the total budget, and was City of Palo Alto Page 5 also on the Board. When the TMA became part of the PBID, the City became ex-officio on the Board (no vote). 2. San Mateo Corridor TMA: The City of San Mateo is on the Board and helps fund the TMA. 3. Alameda Landing TMA: The City of Alameda has 2 representatives on the Board and is providing funding for the TMA. The ity ouncil will receive an annual report on the TM!’s activities each year. The ity’s funding will be important in initial years for the launch of TMA programs, and the City Council can provide requested funding concurrent with requests for expansion of the Board, establishment of the Advisory Committee, or pilot projects, as examples. In this way the City can influence the TM!’s programs and direction. 2016 Board Workplan While the TMA is still in fledgling stage, the group agreed to continue to work with the MIG/Silvani consulting team while recruiting for an Executive Director for the organization. Top priorities for the Board include: 1. Recruitment of an Executive Director. The ED will replace the consultant team hired by the City as the leader of the organization. While the Board members are not expected to have TDM experience, this will be a key component of the employment requirements for the ED 2. Launch of a pilot program that subsidizes low-income Downtown workers with transit passes. Prior to the incorporation of the organization, the TMA Steering Committee spent several months exploring a variety of pilot programs to determine which offered the most immediate value to the Downtown, and a low-income worker transit pass subsidy program was ultimately determined to have the most immediate impact. Stanford’s Sustainable ities class has been working with the TM! to develop the parameters of a pilot transit pass program. The students speak Mandarin and Spanish and will be able to support outreach to workers who require those languages. This program could launch as early as April or May depending on the position of the Board. The Board will be discussing the details of the proposal at their meeting on March 3. SOV Trip Goal Reduction The TMA Steering Committee felt that specific numeric goals should be set for individual programs (i.e., targeting a number of employees for the low income transit subsidy; another number for another pilot program such as Lyft subsidies, etc.) This will allow the TMA to adjust/refine/create programs against specific participation, and help the City achieve its 30% reduction goal. On an annual basis, a 30% reduction from the current overall 55% SOV trip rate is 1650 people. Broken up over a 4 year period, that equates to 412 people a year; over 5 years City of Palo Alto Page 6 330 people. The TMA Board believes that achieving this type of reduction over a 4-5 year period is a reasonable target. Policy Implications Development of a TMA is consistent with the following Comprehensive Plan Policies:  Goal T-1: Less Reliance on Single-Occupant Vehicles  Policy T-3: Support the development and expansion of comprehensive, effective programs to reduce auto use at both local and regional levels. Resource Impact In order to submit for IRS incorporation, the TMA developed a draft budget to guide its development. Projected expenses for 2016 are listed below. The TMA is a separate organization with its own revenues and expenses, so while the City will be asked to contribute resources to the TMA for program development, ultimately the organization will have multiple sources of revenue. The TM!’s proposed budget is shown in Table 1, below. Table 1. TMA Proposed Draft Budget* Executive Director Salary (Part-time, assumed starting in June) $40,000 Annual Commute Survey, included in existing consultant contract $33,000 SVCF processing fees, included in existing contract $11,400 Legal Fees for IRS filing, included in IRS contract $2,500 Low Income Transit Pass Program – assumes 120 passes per month @ $75 each for 6 months; program still in development $54,000 Marketing $10,000 General Office Supplies $2,500 Miscellaneous and Other Programs $28,000 TOTAL $182,000 *This budget estimate is for the independent non-profit TMA and is not meant to reflect City budgetary commitments or requests. City of Palo Alto Page 7 Staff will be making a budget request for $100,000 to City Council to support the TMA as part of the FY2017 budget process. This $100,000 includes $90,000 to cover overhead expenses and other costs noted above, and the requested $10,000 large employer contribution. Additionally, City staff are working on an agreement with the TMA to provide up to $100,000 in funds that were budgetted by the City in FY2016 for TMA pilot programs. Funded pilot programs could include the transit-pass subsidy program, a pilot with Lyft, and possibly development of a “commuter wallet” Mobility !s ! Service (MaaS) product. Several smaller employers have also made contributions amounting to $32,000 for development of a low-income transit subsidy program, and Google, Palantir and the Garden Court Hotel have pledged their Board Contributions (total $22,500). Timeline The TMA officially launched in January 2016. It is expected to roll-out a low-income transit subsidy in April or May of 2016. Other programs will be contingent on funding and the direction of the TMA Board. Attachments:  Attachment A: EMC Final Report on Downtown Survey (PDF)  Attachment B: Palo AltoTMA Board Packet Feb16th (PDF) City of Palo Alto Page 8 Do w n t o w n P a l o A l t o Mo d e S p l i t S u r v e y Ma y 2 0 1 5 "UUBDINFOU" Me t h o d o l o g y ` 1, 1 7 3 s u r v e y s c o n d u c t e d w i t h e m p l o y e e s a t b u s i n e s s e s l o c a t e d w i t h i n a n a r e a o f Do w n t o w n P a l o A l t o b o u n d b y E l C a m i n o Re a l , W e b s t e r S t r e e t , E v e r e t t A v e n u e , a n d Fo r e s t A v e n u e . ` Th e s u r v e y p a r t i c i p a t i o n r a t e w a s 4 4 % , w h i c h r e p r e s e n t s t h e t o t a l n u m b e r o f c o m p l e t e d su r v e y s c o m p a r e d t o t h e t o t a l n u m b e r o f e m pl o y e e s a t p a r t i c i p a t i n g b u s i n e s s e s . T h e ov e r a l l r e s p o n s e r a t e w a s 1 2 % , w h i c h r e p r e s e n t s t h e t o t a l n u m b e r o f c o m p l e t e d s u r v e y s co m p a r e d t o t h e t o t a l n u m b e r o f e m p l o y e e s i n D o w n t o w n P a l o A l t o . ` A s t r a t i f i e d r a n d o m s a m p l e o f w o r k s i t e s w a s p u l l e d b y w o r k s i t e s i z e , i n c l u d i n g s m a l l , me d i u m a n d l a r g e b u s i n e s s e s . S a m p l e d w o r k s i t e s w e r e c o n t a c t e d d i r e c t l y t o i d e n t i f y a n d re c r u i t a n o n s i t e s u r v e y c o o r d i n a t o r w h o d i s t ri b u t e d t h e s u r v e y s t o a l l e m p l o y e e s a t t h e i r re s p e c t i v e w o r k s i t e s . ` Th e s u r v e y w a s o f f e r e d i n o n l i n e a n d p a p e r fo r m a t s f o r e m p l o y e e s o f b u s i n e s s e s w i t h 5 or m o r e e m p l o y e e s , a n d w a s c o n d u c t e d b y t e l e p h o n e w i t h e m p l o y e e s o f b u s i n e s s e s w i t h 4 o r f e w e r e m p l o y e e s . ` Da t a c o l l e c t i o n b e g a n M a y 4 th an d e n d e d t h e w e e k o f M a y 2 5 th . E a c h r e s p o n d e n t w a s as k e d c o m m u t e m o d e q u e s t i o n s f o r o n e c a l e n d a r w e e k p r e v i o u s t o t h e d a t e o n w h i c h th e y t o o k t h e s u r v e y . 15 - 5 5 9 1 P a l o A l t o T M A | 2 Do w n t o w n P a l o A l t o Fo r t h i s s t u d y , D o w n t o w n P a l o A l t o w a s d e f i n e d a s t h e a r e a b o u n d b y E l C a m i n o R e a l , We b s t e r S t r e e t , E v e r e t t A v e n u e , a n d F o r e s t A v e n u e . 15 - 5 5 9 1 P a l o A l t o T M A | 3 Mo d e s o f Tr a n s p o r t a t i o n Mo d e S h a r e - O v e r a l l Mo r e t h a n h a l f ( 5 5 % ) o f t h e t r i p s t a k e n i n t o d o wn t o w n a r e s i n g l e - o c c u p a n t - v e h i c l e t r i p s . %’ s r e f l e c t t h e t o t a l a m o u n t o f t r i p s t a k e n du r i n g t h e w e e k Dr o v e a l o n e Ca l t r a i n Wa l k e d Ro d e a b i c y c l e Ca r p o o l e d Wo r k e d r e m o t e l y Ot h e r 55 % 17 % SO V T o t a l : 55 % 8% In c l u d e s d r i v e a l o n e a n d m o t o r c y c l e Tr a n s i t T o t a l : 1 9 % In c l u d e s b u s a n d r a i l 7% No n - m o t o r i z e d T o t a l : 1 5 % In c l u d e s w a l k i n g a n d r i d i n g a b i c y c l e 5% 5% 3% Q1 . T h i n k i n g b a c k t o l a s t w e e k , wh a t m o d e o f t r a n s p o r t a t i o n d i d y o u u s e t o c o m m u t e T O do w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 7 Mo d e S h a r e b y W o r k s i t e S i z e As b u s i n e s s s i z e d e c r e a s e s , t h e pe r c e n t a g e o f S O V t r i p s i n c r e a s e s . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d r e m o t e l y / O t h e r 74 % 61 % 41 % 25 % 22 % 14 % 12 % 8% 7% 7% 8% 7% 6% 5% 4% 1- 2 5 e m p . ( 2 4 % ) 26 - 1 0 0 e m p . ( 3 2 % ) 10 1 + e m p . ( 4 4 % ) Bu s i n e s s S i z e b y N u m b e r o f E m p l o y e e s Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c e n t a g e o f t h e s a m p l e fo r e a c h r e s p e c t i v e s u b g r o u p . Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 8 Mo d e S h a r e b y S e l f - R e p o r t e d C o m m u t e D i s t a n c e As t h e d i s t a n c e f r o m D o w n t o w n i n c r e a s e s , m o d e s h i f t s t o w a r d t r a n s i t . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 69 % 52 % 40 % 38 % 30 % 19 % 11 % 7% 6% 5% 6% 5% 5% 4% 1% <1 t o 1 0 ( 4 5 % ) 10 t o 5 0 ( 3 5 % ) 50 + ( 2 0 % ) Di s t a n c e T r a v e l e d i n M i l e s (s e l f - r e p o r t e d ) Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c e n t a g e o f t h e s a m p l e fo r e a c h r e s p e c t i v e s u b g r o u p . Av e r a g e D i s t a n c e T r a v e l e d : Ov e r a l l = 1 5 . 8 m i l e s | S O V = 1 5 . 9 m i l e s | T r a n s i t = 2 3 . 5 m i l e s Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 9 Mo d e S h a r e b y H o m e G e o g r a p h y Co m m u t e r s f r o m S a n F r a n c i s c o a r e t h e l e a s t l i k e l y t o d r i v e . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 76 % 70 % 65 % 63 % 48 % 41 % 20 % 18 % 16 % 12 % 12 % 10 % 9% 7% 6% 6% 5% 5% 3% 3% 3% 1% 1% 0% 0% Sa n F r a n c i s c o ( 1 0 % ) P e n i n s u l a ( 2 0 % ) S o u t h B a y ( 3 3 % ) P a l o A l t o ( 2 2 % ) E a s t B a y ( 7 % ) Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c en t a g e o f t h e s a m p l e f o r e a c h r e s p e c t i v e su b g r o u p . Re f u s e d t o r e p o r t = 8 % Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 10 Mo d e S h a r e b y A g e a n d P a r e n t a l S t a t u s Ol d e r c o m m u t e r s a n d P a r e n t s a r e m o r e l i k e l y t o d r i v e a l o n e t o w o r k . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 70 % 51 % 20 % 18 % 9% 9% 7% 7% 5% 5% 18 - 4 9 ( 6 6 % ) 50 + ( 1 9 % ) Ag e Re f u s e d t o r e p o r t = 1 5 % 66 % 50 % 20 % 19 % 11 % 8% 8% 7% 7% 4% Pa r e n t ( 2 8 % ) N o n P a r e n t ( 6 8 % ) Pa r e n t a l S t a t u s Re f u s e d t o r e p o r t = 4 % Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c e n t a g e o f t h e s a m p l e fo r e a c h r e s p e c t i v e s u b g r o u p . Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 11 Mo d e S h a r e b y W o r k S t a r t T i m e Co m m u t e r s w i t h f l e x i b l e s c h e d u l e s a r e l e s s l i k e l y t o d r i v e . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 64 % 63 % 49 % 20 % 19 % 15 % 14 % 11 % 8% 9% 8% 7% 5% 5% 2% St a r t a t a s p e c i f i c t i m e ( 3 3 % ) S c h e d u l e is f l e x i b l e ( 5 5 % ) S c h e d u l e v a r i e s ( 1 1 % ) Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c en t a g e o f t h e s a m p l e f o r e a c h r e s p e c t i v e su b g r o u p . Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 12 Mo d e S h a r e b y J o b S t a t u s Pa r t - t i m e e m p l o y e e s a r e m o r e l i k e l y t o d r i v e . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 75 % 66 % 53 % 19 % 16 % 14 % 11 % 8% 7% 7% 6% 5% 5% 4% 3% On e f u l l - t i m e j o b ( 8 4 % ) O n e p a r t - t i m e j o b ( 8 % ) M o r e t h a n o n e j o b ( 6 % ) Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c en t a g e o f t h e s a m p l e f o r e a c h r e s p e c t i v e su b g r o u p . Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 13 Mo d e S h a r e b y B u s i n e s s T y p e Em p l o y e e s i n R e t a i l , R e s t a u r a n t , a n d H o s p i t a li t y c o m p a n i e s a r e m o r e l i k e l y t o d r i v e . Dr o v e a l o n e Ca l t r a i n Wa l k / B i k e Ca r p o o l e d Wo r k e d R e m o t e l y / O t h e r 78 % 72 % 73 % 67 % 59 % 33 % 31 % 26 % 20 % 14 % 13 % 10 % 9% 10 % 10 % 10 % 7% 7% 7% 8% 7% 6% 6% 5% 4% 3% 2% 2% 1% 1% Re t a i l ( 7 % ) G o v e r n m e n t ( 9 % ) T e c h n o l o g y ( 3 9 % ) R e s t a u ra n t ( 1 2 % ) H o s p i t a l i t y ( 1 6% ) L i g h t O f f i c e ( 1 1 % ) Nu m b e r s i n p a r e n t h e s e s r e p r e s e n t t h e p e r c en t a g e o f t h e s a m p l e f o r e a c h r e s p e c t i v e su b g r o u p . Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? 15 - 5 5 9 1 P a l o A l t o T M A | 14 Dr i v e A l o n e M o d e R a n k e d Re s p o n d e n t s w h o l i v e i n t h e E a s t B a y , a r e e m p l o y e d p a r t t i m e , a n d w o r k a t a s m a l l co m p a n y a n d r e t a i l c o m p a n y a r e m o r e l i k e l y t o d r i v e a l o n e . 73 % 72 % 70 % 67 % 66 % 66 % 65 % 64 % 63 % 63 % 61 % 59 % 55 % 53 % 51 % 50 % 49 % 41 % 41 % 33 % 18 % Re t a i l Ea s t B a y On e p a r t - t i m e j o b 1- 2 5 e m p . Ho s p i t a l i t y Re s t a u r a n t Ag e 5 0 + Li g h t o f f i c e Pa r e n t Mo r e t h a n o n e j o b So u t h B a y St a r t a t s p e c i f i c t i m e Sc h e d u l e v a r i e s Pe n i n s u l a 26 - 1 0 0 e m p . Go v e r n m e n t Ov e r a l l On e f u l l - t i m e j o b A g e 1 8 - 4 9 No n P a r e n t Sc h e d u l e i s f l e x i b l e 10 1 + e m p . Pa l o A l t o Te c h n o l o g y Sa n F r a n c i s c o 78 % 76 % 75 % 74 % Pe r c e n t a g e o f S O V tr i p s b y e m p l o y e e de m o g r a p h i c s 15 - 5 5 9 1 P a l o A l t o T M A | 15 Q1 . T h i n k i n g b a c k t o l a s t w e e k , w h a t mo d e o f t r a n s p o r t a t i o n di d y o u u s e t o c o m m u t e T O d o w n t o w n P a l o A l t o ? Tr a n s p o r t a t i o n At t i t u d e s Dr i v i n g A t t i t u d e s Tw o - t h i r d s ( 6 7 % ) o f d r i v e r s s a y t h e y p r e f e r t o d r i v e a n d p l a n o n co n t i n u i n g t o d o s o . Am o n g S O V D r i v e r s , 7 7 2 n St r o n g l y So m e w h a t To t a l ag r e e a g r e e Ag r e e I p r e f e r t o d r i v e t o w o r k a n d p l a n o n co n t i n u i n g t o d o s o . I n e e d t o d r i v e t o w o r k b e c a u s e I m a k e o t h e r st o p s , s u c h a s f o r s c h o o l , k i d s , o r o t h e r er r a n d s , b e f o r e o r a f t e r w o r k . I w o u l d r a t h e r n o t d r i v e t o w o r k , b u t I h a v e n o ot h e r g o o d o p t i o n s . I n e e d t o d r i v e t o w o r k b e c a u s e I u s e m y c a r fo r m e e t i n g s , d e l i v e r i e s , o r o t h e r w o r k - r e l a t e d ta s k s . I w o u l d t a k e a c a r p o o l o r v a n p o o l t o w o r k i f i t wa s c o n v e n i e n t , s a f e , a n d e a s y t o f i n d . 42 % 35 % 27 % 23 % 13 % 24 % 25 % 23 % 20 % 22 % 67 % 60 % 50 % 44 % 35 % Q1 0 - Q 2 0 . P l e a s e i n d i c a t e w h e t h e r y o u s t r o n g l y a g r e e , s o m e w h a t a g r e e , s o m e w h a t di s a g r e e , o r s t r o n g l y d i s a g r e e w i t h e a ch o f t h e f o l l o w i n g s t a t e m e n t s . 15 - 5 5 9 1 P a l o A l t o T M A | 17 Tr a n s i t A t t i t u d e s Sc h e d u l e , f r e q u e n c y , a n d c o n v e n i e n c e a p p e a r t o be s l i g h t l y l a r g e r o b s t a c l e s t o i n c r e a s i n g tr a n s i t r i d e r s h i p t h a n c o s t . Am o n g S O V D r i v e r s , 7 7 2 n St r o n g l y So m e w h a t To t a l ag r e e a g r e e Ag r e e I w o u l d t a k e t r a n s i t t o w o r k i f t h e s e r v i c e wa s f a s t e r o r m o r e f r e q u e n t . I w o u l d t a k e t r a n s i t t o w o r k i f t h e s c h e d u l e wa s b e t t e r a n d i t r a n w h e n I n e e d e d i t . I w o u l d t a k e t r a n s i t t o w o r k i f i t w a s e a s i e r to g e t t o a t r a n s i t s t o p . I w o u l d t a k e t r a n s i t t o w o r k i f i t w a s l e s s ex p e n s i v e o r I w a s g i v e n a d i s c o u n t e d tr a n s i t p a s s . 47 % 46 % 26 % 25 % 24 % 22 % 21 % 20 % 19 % 16 % 43 % 38 % Q1 0 - Q 2 0 . P l e a s e i n d i c a t e w h e t h e r y o u s t r o n g l y a g r e e , s o m e w h a t a g r e e , s o m e w h a t di s a g r e e , o r s t r o n g l y d i s a g r e e w i t h e a ch o f t h e f o l l o w i n g s t a t e m e n t s . 15 - 5 5 9 1 P a l o A l t o T M A | 18 Ag r e e : W o u l d R a t h e r N o t D r i v e Dr i v e r s w h o f e e l t h e y h a v e n o o t h e r g o o d o p t i on s b e l i e v e t r a n s i t w i l l n o t f i t t h e i r s c h e d u l e or i s n o t c o n v e n i e n t f o r t h e m . Am o n g t h e 5 0 % o f S O V D r i v e r s w h o w o u l d p r e f e r n o t t o dr i v e b u t f e e l t h e y h a v e n o o t h e r g o o d o p t i o n s . Ag r e e I wo u l d t a k e t r a n s i t i f s e r v i c e w a s f a s t e r / m o r e f r e q u e n t 63 % I w o u l d t a k e t r a n s i t if t h e s c h e d u l e w a s b e t t e r / i t r a n w h e n I n e e d i t 61 % I wo u l d t a k e t r a n s i t i f i t w a s e a s i e r t o g e t t o a s t o p 59 % I w o u l d t a k e t r a n s i t i f i t w a s l e s s ex p e n s i v e o r I r e c e i v e d a d i s c o u n t e d p a s s 47 % Q1 0 - Q 2 0 . P l e a s e i n d i c a t e w h e t h e r y o u s t r o n g l y a g r e e , s o m e w h a t a g r e e , s o m e w h a t di s a g r e e , o r s t r o n g l y d i s a g r e e w i t h e a ch o f t h e f o l l o w i n g s t a t e m e n t s . 15 - 5 5 9 1 P a l o A l t o T M A | 19 Re a s o n s f o r N O T T a k i n g T r a n s i t Ne e d o f a c a r , p e r s o n a l p r e f e r e n c e , a n d l a ck o f c o n v e n i e n c e a r e t h e p r i m a r y r e a s o n s dr i v e r s d o n o t t a k e t r a n s i t m o r e o f t e n . Am o n g S O V D r i v e r s , 7 7 2 n Ne e d c a r f o r e r r a n d s / m e e t i n g s I p r e f e r t o d r i v e Sc h e d u l e i s n o t c o n v e n i e n t Ro u t e s n o t w h e r e n e e d e d St o p s n o t c o n v e n i e n t Ta k e t r a n s i t a s n e e d e d To o e x p e n s i v e Un r e l i a b l e It w o u l d t a k e l o n g e r Ot h e r / D o n ' t k n o w 21 % 17 % 16 % 12 % 12 % 5% 5% 4% 2% 6% 21 . W h a t i s t h e m a i n r e a s o n y o u do n o t t a k e t r a n s i t m o r e o f t e n ? 15 - 5 5 9 1 P a l o A l t o T M A | 20 Bi k i n g a n d W a l k i n g A t t i t u d e s Be t t e r r o u t e s a n d b e t t e r p a r k i n g / s t o r a g e op t i o n s a p p e a r t o b e a f a c t o r f o r s o m e co m m u t e r s w h o p o t e n t i a l l y l i v e c l o s e en o u g h t o w a l k o r b i k e t o w o r k . %’ s r e f l e c t t h e t o t a l a m o u n t o f t r i p s t a k e n du r i n g t h e we e k a m o n g t h o s e w h o l i v e w i t h i n a 3 m i l e r a d i u s Dr o v e a l o n e 43 % Wa l k e d 26 % Ro d e a b i c y c l e 19 % Ca r p o o l e d 5% Wo r k e d r e m o t e l y 3% Ot h e r 3% Ca l t r a i n 1% Am o n g r e s p o n d e n t s w h o l i v e w i t h i n a 3 mi l e r a d i u s o f D o w n t o w n P a l o A l t o , 3 2 6 n St r o n g l y So m e w h a t To t a l ag r e e a g r e e Ag r e e I w o u l d w a l k o r b i k e t o wo r k i f t h e r e w e r e b e t t e r 23 % 17 % 40 % pa t h s , t r a i l s , a n d si d e w a l k s . I w o u l d b i k e t o w o r k i f th e r e w a s b e t t e r p a r k i n g 16 % 16 % 32 % or s t o r a g e o p t i o n s f o r m y bi k e a t m y w o r k l o c a t i o n . Q1 0 - Q 2 0 . P l e a s e i n d i c a t e w h e t h e r y o u s t r o n g l y a g r e e , s o m e w h a t a g r e e , s o m e w h a t di s a g r e e , o r s t r o n g l y d i s a g r e e w i t h e a ch o f t h e f o l l o w i n g s t a t e m e n t s . 15 - 5 5 9 1 P a l o A l t o T M A | 21 Pa r k i n g Pa r k i n g Mo r e t h a n h a l f o f c o m m u t e r s p a r k i n pu b l i c o r p r i v a t e g a r a g e s o r l o t s ; fi f t e e n p e r c e n t p a r k on n e i g h b o r h o o d s t r e e t s . 30 % 21 % 15 % 4% 3% 2% 24 % Pu b l i c g a r a g e Pr i v a t e / e m p l o y e r Ne i g h b o r h o o d It v a r i e s I n a 2 - o r 3 - h o u r Ca l t r a i n p a r k i n g l o t O t h e r / D K / or p a r k i n g l o t ga r a g e o r p a r k i n g st r e e t s on - s t r e e t p a r k i n g Do n ’ t d r i v e lo t zo n e Wh e r e d o y o u t y p i c a l l y p a r k w h e n y o u d r i v e t o w o r k ? 4. 15 - 5 5 9 1 P a l o A l t o T M A | 23 Pa r k i n g b y W o r k s i t e S i z e Co m m u t e r s w h o p a r k o n n e i g h b o r h o o d s t r ee t s a r e m o s t l i k e l y t o w o r k f o r a me d i u m - s i z e d b u s i n e s s . Bu s i n e s s S i z e b y N u mb e r o f E m p l o y e e s 1- 2 5 26 - 1 0 0 10 1 + 63 % 26 % 46 % 12 % 34 % 7% 41 % 47 % 25 % Pu b l i c g a r a g e o r Pr i v a t e / e m p l o y e r Ne i g h b o r h o o d pa r k i n g l o t ga r a g e o r p a r k i n g l o t st r e e t s (3 0 % ) (2 1 % ) (1 5 % ) Wh e r e d o y o u t y p i c a l l y p a r k w h e n y o u d r i v e t o w o r k ? 4. 15 - 5 5 9 1 P a l o A l t o T M A | 24 Pa r k i n g b y B u s i n e s s T y p e Co m m u t e r s w h o u s e p u b l i c g a r a g e s a n d l o t s a r e mo r e l i k e l y t o b e G o v e r n m e n t w o r k e r s . Re t a i l Go v ' t Te c h Re s t a u r a n t Ho s p i t a l i t y Li g h t O f f i c e 55 % 28 % 10 % 31 % 29 % 2% 22 % 19 % 12 % 17 % 33 % 18 % 36 % 5% 28 % 35 % 37 % 8% Pu b l i c g a r a g e o r Pr i v a t e / e m p l o y e r Ne i g h b o r h o o d pa r k i n g l o t ga r a g e o r p a r k i n g l o t st r e e t s (3 0 % ) (2 1 % ) (1 5 % ) Wh e r e d o y o u t y p i c a l l y p a r k w h e n y o u d r i v e t o w o r k ? 4. 15 - 5 5 9 1 P a l o A l t o T M A | 25 Co m m u t e r Se g m e n t a t i o n s Dr i v e r S e g m e n t a t i o n Ab o u t h a l f ( 4 9 % ) o f d r i v e r s a r e o p e n t o a l t e r n a t i v e s t o d r i v i n g . Am o n g S O V D r i v e r s , 7 7 2 n Dr i v e a l o n e a n d Dr i v e a l o n e a n d a r e Dr i v e a l o n e b u t El s e al w a y s w i l l op e n t o o t h e r o p t i o n s w o u l d p r e f e r n o t t o 49 % 42 % 24 % 25 % 9% Dr i v e a l o n e a n d a l w a y s w i l l : Dr i v e a l o n e a t l e a s t o n c e a w e e k a n d s t r o n g l y a g r e e t h a t t h e y pr e f e r t o d r i v e a n d p l a n o n c o n t i n u i n g t o d o s o . Dr i v e a l o n e a n d a r e o p e n t o o t h e r o p t i o n s : Dr i v e a l o n e a t l e a s t o n c e a w e e k a n d s o m e w h a t ag r e e t h a t t h e y p r e f e r t o d r i v e a n d p l a n o n c o n t i n u i n g t o d o s o . Dr i v e a l o n e b u t w o u l d p r e f e r n o t t o : Dr i v e a l o n e a t l e a s t o n c e a w e e k a n d d i s a g r e e t h a t t h e y pr e f e r t o d r i v e a n d p l a n o n c o n t i n u i n g t o d o s o . El s e : Dr i v e a l o n e a t l e a s t o n c e a w e e k a n d d i d n o t a n s w e r t h a t t h e y pr e f e r t o d r i v e a n d p l a n o n co n t i n u i n g t o d o s o . 15 - 5 5 9 1 P a l o A l t o T M A | 27 De m o g r a p h i c s T h a t A r e M o s t L i k e l y t o C h a n g e H a b i t s Dr i v e r s i n S a n F r a n c i s c o , w h o w o r k f o r a l a rg e o r T e c h c o m p a n y , h a v e f l e x i b l e w o r k sc h e d u l e s a n d a r e y o u n g e r a r e m o r e l i k e l y to c o n s i d e r o t h e r t r a n s p o r t a t i o n o p t i o n s . 72 % 66 % 62 % 60 % 57 % 53 % 53 % 52 % 52 % 51 % 51 % 51 % 50 % 49 % 49 % 48 % 48 % 47 % 44 % 44 % 43 % 43 % 41 % 41 % 41 % 35 % 32 % 31 % Te c h n o l o g y Sa n F r a n c i s c o 10 1 + e m p . Go v e r n m e n t Wo r k s c h e d u l e i s f l e x i b l e Li g h t o f f i c e Ag e 1 8 - 4 9 Pe a k h o u r c o m m u t e r So u t h B a y Fu l l t i m e w o r k e r Co m m u t e 1 0 t o 5 0 m i l e s No n - P a r e n t Pa l o A l t o Co m m u t e 5 0 + m i l e s Ov e r a l l Ea s t B a y Co m m u t e 1 - 1 0 m i l e s Pa r e n t Re t a i l 26 - 1 0 0 e m p . No n p e a k h o u r c o m m u t e r Pa r t t i m e w o r k e r Pe n i n s u l a St a r t w o r k a t a s p e c i f i c t i m e 1- 2 5 e m p . Ho s p i t a l i t y Ag e 5 0 + Re s t a u r a n t % o f S O V d r i v e r s w h o wo u l d p r e f e r n o t t o dr i v e , b y d e m o s 15 - 5 5 9 1 P a l o A l t o T M A | 28 Ov e r a l l E m p l o y e e L o c a t i o n Th e m a p r e p r e s e n t s t h e pe r c e n t a g e o f d o w n t o w n em p l o y e e s b y h o m e z i p c o d e . 15 - 5 5 9 1 P a l o A l t o T M A | 29 Te c h n o l o g y W o r k e r C o m m u t e r L o c a t i o n Th e m a p r e p r e s e n t s t h e pe r c e n t a g e o f T a r g e t D r i v e r s wh o w o r k f o r t e c h c o m p a n i e s , by h o m e z i p c o d e . 15 - 5 5 9 1 P a l o A l t o T M A | 36 Go v e r n m e n t W o r k e r s C o m m u t e r L o c a t i o n Th e m a p r e p r e s e n t s t h e pe r c e n t a g e o f T a r g e t D r i v e r s wh o w o r k f o r t h e G o v e r n m e n t , by h o m e z i p c o d e . 15 - 5 5 9 1 P a l o A l t o T M A | 37 Co n c l u s i o n s Co n c l u s i o n s ` Cu r r e n t l y j u s t m o r e t h a n h a l f ( 5 5 % ) o f e m p l o y e e t r i p s in t o D o w n t o w n P a l o A l t o a r e S O V t r i p s . – Ne a r l y h a l f ( 4 9 % ) o f t h e s e S O V d r i v e r s e x p r e s s e d a n in t e r e s t i n s e e k i n g a l t e r n a t i v e t r a n s p o r t a t i o n o p t i o n s . – Th o s e m o s t l i k e l y t o s e e k a l t e r n a t i v e o p t i o n s a r e m o r e li k e l y t o w o r k f o r t e c h c o m p a n i e s a n d / o r l a r g e e m p l o y e r s , be y o u n g e r , l i v e m o r e t h a n 1 0 m i l e s f r o m P a l o A l t o , a n d ha v e a f l e x i b l e w o r k s c h e d u l e . – Th e y h a v e c o n c e r n s a b o u t t r a n s i t a s a n a l t e r n a t i v e , w i t h pr i m a r y c o n c e r n s b e i n g a r e a l o r p e r c e i v e d l a c k o f co n v e n i e n c e f o r r o u t e s , s c h e d u l e s , a n d l o c a t i o n s o f s t o p s . Co s t i s a l s o a c o n c e r n f o r s o m e . 15 - 5 5 9 1 P a l o A l t o T M A | 39 Co n t a c t I n f o r m a t i o n To m P a t r a s to m @ e m c r e s e a r c h . c o m 61 4 . 8 2 7 . 9 6 7 7 Sa r a L a B a t t sa r a @ e m c r e s e a r c h . c o m 51 0 . 5 5 0 . 8 9 2 4 Do u g M a c D o w e l l do u g @ e m c r e s e a r c h . c o m 61 4 . 8 2 7 . 9 6 7 3 15 - 5 5 9 1 P a l o A l t o T M A | 40 Attachment B -