HomeMy WebLinkAbout2004-05-03 City Council (6)City of Palo Alto
City Manager’s Report
TO:
FROM:
HONORABLE CITY COUNCIL "J
CITY MANAGER DEPARTMENT: City Manager’s Office
DATE:May 3, 2004 CMR: 237:04
SUBJECT:APPROVAL OF THE RESOLUTION TO APPOINT THE BOARD
OF DIRECTORS OF THE PALO ALTO DOWNTOWN BUSINESS
AND PROFESSIONAL ASSOCIATION (PADBPA) AS THE
ADVISORY BOARD FOR THE-DOWNTOWN. PALO ALTO
DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID)
RECOMMENDATION
Staff recommends that the City Council approve the resolution to appoint the Board of
Directors of the Palo Alt0 Downtown Business and Professional Association (PADBPA)
as the Advisory Board of the Downtown Palo Alto Business Improvement District (BID)
and direct the Board to prepare the annual report for the 2004-05 fiscal year.
BACKGROUND
The Downtown Palo Alto BID is an organization of businesses authorized by state law
(California Streets and Highway Code Section 36500). The purpose of a BID is to
promote and improve the Downtown area for the benefit of the businesses in the BID
area. Annual fees paid by the businesses in the district fund the BID.
Activities that can be funded with BID proceeds include:
Enhanced maintenance
Promotional events
Provision of banners, directional markers, etc.
Staff to coordinate activities
Coordination of business, City and community interests
Provision of business information, marketing materials and maps to highlight
downtown businesses
An advisory board is initially appointed by City Council and in subsequent years
individual members of the Board will be selected by the BID general membership. The
CMR:237:04 Page 1 of 3
Advisory Board oversees the BID’s operations. State law specifies that each BID have
an advisory board that provides an annual report to .City Council on BID assessments,
BID activities and the BID annual budget.
DISCUSSION
At the present time, an Advisory Board appointed by the City Council is comprised of the
following business representatives:
Stephanie Wansek
Victoria Lukanovich
James Maliksi
Beth Rosenthal
Cornelia Pendleton
Georgie Gleim
Warren Thoits
Israel Zehavi
Marc Dickow
John Aylward
Alex Resnick
Faith Bell
Sandra Lonnquist
Sunny Dykwel
Barbara Gross
Cardinal Hotel
F1 IT Consulting
Maliksi Architectural Design
Psychologist
University Art
Gleim Jewelers
Thoits Brothers
Diamonds of Palo Alto
Jungle Copy
Caf~ Niebaum Coppola
Spago’s
Bell’s Books
Palo Alto Chamber of Commerce
Alain Pinel Realtors
Garden Court Hotel
This group has worked with an attorney to form a 501 (c) (6) organization, the Palo Alto
Downtown Business and Professional Association (PADBPA) The corporation was
registered with the State of California on March 24, 2004. The current BID advisory
board members are also the members of the Board of Directors of the non-profit.
The Council-appointed Advisory Board will also serve as the Board of Directors of
PADBPA for FY 2004-05 to provide continuity in the first full year of operation of the
BID. In 2005-06, an election will be held by the BID membership to elect the new board
of directors.
At this time, staff recommends that the Board of Directors of PADBPA be named the
Advisory Board of the BID. This Advisory Board will make recommendations to the
City Council from this date forward regarding the BID assessments, BID activities, BID
budget and other matters concerning the Downtown Palo Alto BID. The PADBPA Board
CMR:237:04 Page 2 of 3
of Directors will continue to serve as the advisory board of the BID in subsequent years
unless Council takes action to change the Advisory Board’s composition. Changes in the
nonprofit board would not require action by the council to appoint a new nonprofit board
member as an advisory board member.
RESOURCE IMPACT
The funds raised through the assessment of businesses inDowntown Palo Alto will
provide the funds for BID administration and completion of approved activities. Staff
will be bringing to the Council a contract with PADBPA to provide BID administration
and activities at a subsequentmeeting. Funds will be collected by the City and disbursed
to PADBPA in a manner mutually agreed upon and set forth in the agreement.
POLICY IMPLICATIONS
The establishment of a Downtown BID is consistent with Comprehensive Plan Policies
and was one of the recommendations for Downtown Palo Alto identified in the Retail
Strategy for the City of Palo Alto prepared by Sedway and Associates in June 2000.
ENVIRONMENTAL REVIEW
This action by the City Council is not considered a project under the California
Environment Quality Act.
ATTACHMENTS
Attachment 1: Resolution to Appoint the Board of Directors of the Palo Alto Downtown
Business and Professional Association (PADBPA) as the Advisory Board of.the
Downtown Palo Alto Business Improvement District (BID) and Direct the Board to
Prepare the Annual Report for the 2004-05 Fiscal Year.
PREPARED BY: l SAN~ARPAN,~eonom
S ic Development/Redevelopment Manager
CITY MANAGER APPROVAL:
Assistant City Manager
CMR:237:04 Page 3 of 3
NOT YET APPROVED
RESOLUTION NO.
RESOLUTION OF THE COUNCIL OF THE CITY OF PALO
ALTO APPOINTING AN ADVISORY BOARD AND DIRECTING
THE PREPARATION OF A REPORT FOR FISCAL YEAR
2004-05 IN CONNECTION WITH THE DOWNTOWN PALO
ALTO BUSINESS IMPROVEMENT DISTRICT
THE CITY COUNCIL OF THE CITY OF PALO ALTO DOES HEREBY
FIND, DETERMINE, RESOLVE AND ORDER AS FOLLOWS:
SECTION i. The Parking and Business Improvement Area
Law of 1989 (the "Law"), California Streets and Highways Code
Sections 36500 et seq., authorizes the City Council of the City
of Palo Alto to establish a business improvement district and to
levy an assessment against businesses within a parking and
business improvement area which is in addition to any
assessments, fees, charges, or taxes imposed in the City.
SECTION 2. By its Ordinance No. 4819, the City Council
established the Downtown Palo Alto Business Improvement District
(the "District") pursuant to the Law:.
SECTION 3. Pursuant to the Law, the City Council is
undertaking proceedings to levy an assessment against businesses
within the District for fiscal year 2004-05 .(commencing July i,
2004, and ending June 30, 2005).
SECTION 4. The Law requires the City Council to appoint
an advisory board which shall make recommendations to the City
Council on the expenditure of revenues derived from the levy of
assessments, on the classification of businesses, as applicable,
and on the method and basis of levying the assessments against
businesses within the District.
SECTION 5.The City Council hereby appoints the Board
of Directors of Palo Alto Downtown Business Improvement
District, Inc., a 501(c) (6) nonprofit corporation,~,to serve as
the Advisory Board for the District (the "Advisory Board").
SECTION 6.The City Council hereby directs the Advisory
Board to prepare and file with the City Clerk, in accordance
with Section 36533 of the Act, a report for fiscal year 2004-05
in connection with the proposed levy of an assessment against
businesses within the District for fiscal year 2004-05.
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NOT YET APPROVED
SECTION 7. The Council finds that this is not a project
under the California Environmental Quality Act and, therefore,
no environmental impact assessment is necessary.
INTRODUCED AND PASSED:
AYES:
NOES:
ABSENT:
ABSTENTIONS:
ATTEST:
City Clerk
APPROVED AS TO FOR~:
Mayor
APPROVED:
City At.torney City Manager
Director of Administrative
Services
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