HomeMy WebLinkAboutStaff Report 330-10TO: HONORABLE CITY COUNCIL
FROM: CITY MANAGER DEPARTMENT: PLANNING AND
COMMUNITY ENVIRONMENT
DATE: AUGUST 2, 2010 CMR: 330:10
REPORT TYPE: CONSENT
SUBJECT: Adoption of an Ordinance Amending the Budget for Fiscal Year 2011 to
Provide an Appropriation of $97,134 Within the Residential Parking Permit
Program Fund for the College Terrace Residential Parking Permit Program;
and Adoption of a Resolution Amending the Fiscal Year 2011 Municipal Fee
Schedule to Add New Fees for the Residential Parking Permit Program
(RPPP) in'the College Terrace Neighborhood
RECOMMENDATION
Staff recommends that Council:
1. Approve and Adopt the Resolution Amending the Municipal Fee Schedule for, the
Residential Parking Permit Program in College Terrace (Attachment A); and
2. Approve and Adopt the Budget Amendment Ordinance (Attachment B) in the amount of
$97,134 to provide funding for the continuance of the College Terrace Residential
Parking Permit Program.
BACKGROUND
On July 30, 2007, in response to a Colleagues Memorandum from then Mayor Kishimoto and
Council Members Beecham and Drekmeier, Council recommended that Council direct staff to
develop a revenue neutral residential parking permit program in College Terrace to address
commuter and non-resident parking in the neighborhood. On July 6, 2009, Council approyed an
Ordinance for a Residential Parking Permit Program in College Terrace with initial first year
costs of the program partially offset by a $100,000 contribution from Stanford University. Fees
for the first year of the program were $15 per permit. Council also directed Staff to evaluate the
residential parking permit program's effectiveness after program implementation and work with
the neighborhood to determine whether additional parking limitations need to be added to the
program.
CMR:330:10 Page 1 of5
DISCUSSION
The Residential Parking Pennit Program (RPPP) in College Terrace allows vehicles displaying a
resident pennit, guest pennit, or day pennit to use on-street parking, Monday through Friday
from 8 am to 5 pm. In addition, all vehicles not displaying a pennit may park up to two hours
during these specified time periods. Vehicles not displaying a pennit during these specified time
periods and exceeding the 2-hour maximum parking allowance are cited by the Police
Department.
Enforcement of the RPPP officially began in December 2009. Signs were placed on each street
block that opted into the program and pennits were issued to each household that signed up for
the program. To date, approximately 90% of the resident blocks have opted into the program
(see Attachment C). In order to participate in the RPPP, the requirements called for 51% of the
number of houses on a street block to sign a petition requesting that their street block be added to
the RPPP. The same requirements would apply if a street block chooses to opt out of the
program.
During the past 9 months of enforcement of the RPPP, the Police Department has issued an
average of 110 citations a month. The problem of commuter and nonresident parking in the
neighborhood has improved considerably. Overall, the program has been considered a success
and the neighborhood seems to be satisfied with the results.
Facebook Parking
Facebook moved 850 employees to a 150,000-square foot office building in the Stanford
Research Park at 1601 California A venue shortly before the RPPP was approved by City
COlUlcil. This move raised concerns for residents in the upper College Terrace neighborhood
since many Facebook employees were parking on the neighborhood streets. Residents were
skeptical that the proposed residential parking pernlit progranl' s 2-hour parking allowance would
curtail Facebook employees from parking on the nearby streets; since they could move their cars
every 2 hours in order to avoid getting citations.
City staff has been working with Facebook to develop a program to discourage Facebook
employees and visitors from parking within the neighborhood instead of Facebook's designated
parking lots. In May and June, Facebook relocated about 450 employees from the Califomia
. Avenue site to new buildings at 1050 Page Mill Road. The new site contains the potential for ~
providing more parking for employees and visitors.
Facebook has also prepared a parking· control plan which includes Transportation Demand
Management (TDM) measures in order to reduce the number of solo drivers to both the Page
Mill Road and California A venue facilities.
As a result of the RPPP and Facebook's actions, the non-residential parking in the neighborhood
has dropped significantly, with a decrease ranging fi'om 10 to 57 percent, which are levels lower
than before Facebook moved into the neighborhood in May 2009.
CMR:330:10 Page 2 of5
Resident Working Group Meetings
Staff has been meeting monthly with a working group from the College Terrace Residenfs
Association (CTRA) to discuss the overall effectiveness of the RPPP. Staff feels that the parking
limitation, which requires cars to move to another block after two hours has significantly
improved the parking situation in the neighborhood. Therefore no further changes to the current
program are recommended at this time. The resident working group and CTRA Board are also in
support of this recommendation to continue with the RPPP as proposed.
Concerns from working group
During the discussions with the resident's working group regarding the effectiveness of the
RPPP, various parking issues were raised for consideration, including extending the 2-hour
parking restriction to the businesses in the commercial neighborhood area in College Terrace
since currently there is no restricted parking for the businesses in this area. Staff notes, however,
that this is beyond the scope of the residential parking permit program, and has significant
implications for the local businesses.
The construction of multi-story housing within the County, on lands immediately adjacent to
Stanford A venue, has also raised concerns, since historically student residents and guests prefer
to park on nearby city streets rather than pay to park in campus parking facilities. The RPPP
should be effective, however, in limiting parking in College Terrace during the day and, if
overnight parking becomes an issue, it can be addressed at a subsequent review.
Program Cost
The RPPP was initially funded by the $100,000 from the Stanford University General Use
Permit, of which $46,200 was used for consultant fees for the development of the RPPP. The
balance of the deposit, $53,800, the interest earned of $36,839, and a projected $112,000 in
revenues generated by permit and citation fees was used for the implementation of the RPPP.
Revenue projections for such a program are difficult to calculate due to the uncertainties in the
actual number of citations that would be issued and the number of resident permits that would be
purchased.
Because the true cost of the program could not be accurately assessed until the program was
actually implemented, the Council directed that staff evaluate the program after the one year trial
implementation in order to determine if adjustrmints to the permit costs are necessary to remain
at cost recovery levels. Although the number of parking permits sold and the numbers of
citations issued were lower than originally estimated, the remainder ofthe Stanford deposit funds
was used to offset the difference in cost, therefore maintaining a revenue neutral program.
For the upcoming RPPP year which begins September 1, 2010 and. goes through August 31,
2011, however, additional funds are needed to provide for the Community Service Officer,
vehicle and equipment for the Police Department, and the hiring of temporary personnel and
purchase of permit supplies in the Revenue Collections Department.
To keep costs at a level where resident participation would not be affected and where the
program would continue to remain effective in keeping cars from parking in the neighborhood
CMR:330:10 Page 3 of5
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for long periods of time, staff proposes to reduce police enforcement to a half-time patrol. With
this level of enforcement, and to maintain a revenue neutral program, the cost for each parking
permit will increase from $15 to $40 per permit and the guest permit hangers will now cost $25
each. A fee of $5 will be charged for each day permit, with the total number of day permits
issued limited to 20 day passes for each quarter.
Attachment A amends the Municipal Fee Schedule to provide for the $40 permit fee for the
coming year. Attachment B amends the budget to allocate the appropriate revenues and expenses
to the RPPP.
The ongoing management and oversight of the program will be a collaborative effort by the
Police Department and Revenue Collections.
Future Neighborhood Residential Parking Permit Programs
The cost and resources needed for implementation of this program have been prepared for the
College Terrace neighborhood only and do not include provisions for implementing residential
parking programs in other neighborhoods in the City. Because this program is required to
operate as a revenue neutral program, costs of permits for College Terrace may need to be
adjusted if other neighborhoods come forward and request to have a RPPP implemented in their
neighborhoods, since additional staffing and resources will be needed in both the Police
Department and· Revenue Collections Division. The Professorville neighborhood and the
Charleston Meadows neighborhood have both requested evaluation for such a program, and staff
is prepared to discuss the process with the groups.
RESOURCE IMPACT
In Fiscal Year 2011, budget was not appropriated for the Residential Parking Permit Program
Fund (Fund 239) due to the timing conflict between the budget adoption and completion of the
program analysis. Based on updated cost estimates and analysis of the permit program in year
one, Fiscal Year 2011 is projected to generate $70,550 in revenues and $97,134 in expenditures,
reSUlting in a draw on the fund balance of $26,584. The breakdown of assumptions is as follows:
Annual Permit Revenue
Guest Permit
Day Use Permit
Citation Fee Revenue
Total Revenue:
Salary & Benefit Expense
Non-Salary Expense
Total Expense:
Draw from Residential
Parking Permit Program
Fund (Fund 239):
Projected ending balance:
CMR:330:10
$28,000
$ 8,750
$ 5,000
$28,800
$70,550
$75,339
$21,795
$97,134
$26,584
$31,478
(700 permits at $40/permit)
(300 permits at $25/permit)
(1,000 permits at $5/permit)
(720 citations at $40/citation)
(0.50 FTE and 1,000 hrs Temporary)
Page 4 of5
TIMELINE
Following Council approval, staff will send letters to all residents informing them of the increase
in permit costs. and instructions on the renewal process. Preliminary work involving the purchase
of permits and the hiring of temporary staff to help with the application process has taken place.
Although the current permits expire on August 31,2010, Staff will extend this date to October 1,
2010 to make sure that residents have enough sufficient time to purchase their permits.
POLICY IMPLICATIONS
The implementation of a Residential Parking Permit program is consistent with the City's
Comprehensive Plan T-47: "Utilize engineering, enforcement, and educational tools to improve
traffic safety on city roadways."
ENVIRONMENTAL REVIEW
No environmental review is required for continuation of the RPPP and adjustment to the fees and
enforcement provisions.
ATTACHMENTS
A. Resolution amending Municipal Fee Schedule
B. Budget Amendment Ordinance
C. Project Area Map
COURTESY COPIES:
PREPARED BY:
Transportation Engineer
DEPARTMENT HEAD:
CURTIS WILLIAMS
Director of Planning and Community Environment
CITY MANAGER APPROVAL:
City Manager
CMR:330:10 Page 5 of
ATTACHMENT A
Not Yet Approved
Resolution No. ---
Resolution of the Council of the City of Palo Alto Amending
the Fiscal Year 2011 Municipal Fee Schedule to Add New
Fees for the Residential Parking Permit Program (RPPP) in
the College Terrace Neighborhood
WHEREAS, on October 5, 2009 the City Council adopted an ordinance
approving the College Terrace Residential Parking Permit Program (RPPP); and
WHEREAS, the RPPP in College Terrace allows vehicles displaying a resident
permit, guest permit, or day permit to use on-street parking, Monday through Friday from 8 am
to 5 pm; and
WHEREAS, when Council initiated the program it directed that the program be
funded through permit fees and directed staff to return with funding requirements for the
program;
WHEREAS, enforcement of the RPPP officially began in December 2009, and
during the past 9 months, the Police Department has issued an average of 110 citations per
month; and
WHEREAS, for the upcoming year to support the program, funds are needed for
the Community Service Officer, vehicle and equipment for the Police Department and the hiring
of temporary personnel and purchase of permit supplies in the Revenue Collections Department;
and
WHEREAS, to keep costs at a level where resident participation would not be
affected and where the program would continue to be effective in keeping cars from parking in
the neighborhood for long periods oftime, a half-time patrol will be required.
WHEREAS, to continue funding enforcement while maintaining a revenue
neutral program, staff has conducted a [mancial analysis and determined that the cost for each
parking permit will need to be increased from $15 to $40 per permit and the day use permits will
need to be increased from $2.00 to $5.00. Additionally, staff has concluded the costs for
processing lost permits are $10 for an annual permit and $25.00 for a guest permit.
NOW, THEREFORE, the Council of the City of Palo Alto does resolve as
follows:
100715 jb 0130610 1
Not Yet Approved
SECTION 1. The Municipal Fee Schedule is hereby amended to increase or add
the College Terrace residential parking permit fees as follows:
Annual Permit-College Terrace --$40.00/permit
Lost Annual Permit -College Terrace --$10.00/permit
Day Use Permit College Terrace --$5.00/permit .
Guest Permit -College Terrace --$25.00/permit
Lost Guest Permit -College Terrace --$25.00/permit
An amended fee schedule page showing the updated fees is attached as Exhibit A for reference.
,SECTION 2. The Council of the City of Palo Alto hereby finds that this is not a
proj~ct under the California Environmental Quality Act and, therefore, no environmental impact
assessment is necessary.
INTRODUCED and PASSED:
AYES:
NOES:
ABSENT:
ABSTENTIONS:
ATTEST:
City Clerk
APPROVED AS TO FORM:
Senior Asst. City Attorney
100715 jb 0130610 2
Mayor
APPROVED:
City Manager
Director of Planning and Community
Environment
Director of Administrative
Services
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J
City of Palo Alto
EXHIBITA
2011 Municipal Fee Schedule 18·1
ATTACHMENT B
ORDINANCE NO.xxxx
ORDINANCE OF THE COUNCIL OF THE CITY OF PALO ALTO
AMENDING THE BUDGET FOR FISCAL YEAR 20 11 TO PROVIDE
APPROPRIATIONS OF $97,134 WITHIN THE RESIDENTIAL PARKIID
PERMIT PROGRAM FUND FOR THE COLLEGE TERRACE RESIDENTIAL
PARKING PERMIT PROGRAM (RPPP).
The Council of the City of Palo Alto does ORDAIN as follows:
City of Palo Alto finds and
as follows:
A. Pursuant to the provisions of Section 12 of Artic III
of the Charter of the City of Palo to, the Council on June 15,
2009 did adopt a budget for Fiscal Year 2010; and
B. In 2000, as part of Condition of Approval H.2.a.,
the Stanford University's 2000 County General Use Permit,
Stanford University was required to provide a $100,000 deposit to
the ty Palo Alto for a Resident Parking Permit Program
(RPPP) the College Terrace neighborhoodi and
C. On July 30, 2007, in to a Colleagues
Memorandum from then Mayor Kishimoto and Council Members Beecham
and , Council members recommended that Council direct
staff to initiate an assessment a Residential Parking Permit
Program (RPPP) in College Terracei and
D. In January 2008, staff was authorized to retained the
services a transportation consultant, expending $46,200 of t
$100,000 Stanford University General Use Permit deposit, to
initiate and develop a Residential Parking Permit Program in
College Terracei and
E. A Project Advisory Committee (PAC) consisting of eight
College Terrace residents appointed by the College Terrace
Residents Association (CTRA) Board, staff from Transportation,
Pol Department, Revenue Collect , and consultant was formed
to work on the devel~pment of the RPPP; and
F. presented to the ty Council on July 6, 2009,
the results of parking occupancy study conducted by the
transportation consultant, the results of neighborhood surveys,
program options and details, and recommendations from staff,
PAC and CTRAi and
G. On July 6 1 2009 1 Council approved an Ordinance for a
Parking Permit Program in College Terrace I providing
funding
implement
effect
the ial first year costs l and directed staff to
RPPP in College Terrace. and evaluate the program's
and
H. College Terrace RPPP overall has been considered a
success l with the neighborhood satisfied with the results and the
program revenue neutral; and
I. adopted budget for fiscal year 2011 did not
revenues and expenses related to the RPPP for Col
Special Revenue-Residential Parking Permit Program
239); and
J. City Council authorization is needed to amend the 2011
budget the Special Revenue-Residential Parking Permit Program
Fund (Fund 239) for College Terrace to appropriate Ninety Seven
Thousand One Hundred Thirty Four Dollars ($97 /134) in
($75 /339 in salary and benefit expenses and. $211795 in nonsalary
expenses); and
SECTION 2. The Residential Parking Permit Program
is
Eighty Four Dollars
Budget Stabilization
$31 /478.
by the sum of Twenty Six Thousand Five
($26 /584). As a result of this change the
Reserve will be reduced from $58 /062 to
As specified in Section 2.28.080(a) of the Palo Alto Municipal
I a two thirds vote of the City Council is required to adopt
this ordinance
SECTION 3. The Council of the City of Palo to hereby finds
that this is not a project under the California Environmental
Quality Act and l therefore I no environmental impact assessment is
SECTION 4. As provided in Section 2.04.350 of the Palo Alto
Munic I this ordinance shall become ive upon adoption.
INTRODUCED AND PASSED:
AYES:
NOES:
ABSTENTIONS:
ABSENT:
ATTEST:
City
APPROVED AS TO FORM:
City Attorney
APPROVED:
Mayor
City Manager
Director
Services
Administrative
ATTACHMENT C
COLLEGE TERRACE RESIDENTIAL PARKING PERMIT PROGRAM (RPPP)
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LEGEND
• RPPP enforcement area
(Represents 51 % of the number
of households on a block that voted "yes")