HomeMy WebLinkAboutStaff Report 239-10TO: HONORABLE CITY COUNCIL P2
ATTENTION: POLICY AND SERVICES COMMITTEE
FROM: CITY MANAGER DEPARTMENT: PUBLIC WORKS
DATE: MAY 11,2010 CMR: 239:10
REPORT TYPE: ACTION
SUBJECT: Recyclables and Compostables Ordinance Development
RECOMMENDATION
Staff requests that the Policy and Services Committee accept this report on the recyclables and
compostables ordinance development process and recommend that staff continue to develop for
Council consideration an ordinance restricting the placement of recyclables and compostables in
the garbage, with a phased implementation plan for the commercial and residential sectors.
BACKGROUND
Development of Zero Waste Strategy and Operational Plan
On November 15, 2004, Council directed staff to develop a zero waste policy and
implementation plan for the Palo Alto community. In January 2005, a task force composed of
Palo Alto residents and businesses was formed to assist in the creation of a zero waste policy and
the development of a Zero Waste Strategic Plan to act as a framework to guide City officials in
the planning and decision making process towards achieving zero waste goals.
The task force met eight times over six months. Meetings were open to public partjcipation.
The task force and City staff obtained input from a wide cross-section of the community through
a variety of means. In addition to public meetings, surveys were sent to at least 1,000 businesses
throughout Palo Alto. Surveys were also sent to over 400 reuse, recycling and composting
service providers throughout the San Francisco Bay Area. All residents received information
about a residential survey in their utility bills. Both the commercial and residential surveys were
posted on the City's website. Community participation was encouraged through news releases,
attending local business meetings, door-to-door visits with Palo Alto service providers, a special
zero waste web site, newspaper ads, Community Recycler newsletter, utility bill inserts, flyers
(at local libraries, May Fete parade, and the City landfill), and the Recycling Center kiosk.
Based on input from the community, businesses, and industry experts, the resulting Zero Waste
Strategic Plan identified the key objectives and strategies needed to reach zero waste. This
included developing policies and incentives designed to eliminate waste at the source, and
maximizing recycling through expanded collection programs, processing facilities, education,
outreach, and technical assistance. In October 2005 the Council approved the Strategic Plan and
CMR:239:10 Page 1 of8
adopted the goals of 73 percent waste diversion by 2011 and zero waste by 2021 (CMR:382:05).
Council also directed staff to develop a Zero Waste Operational Plan (ZWOP) to identify the
policies, programs and facilities needed to achieve these goals.
Using the Zero Waste Strategic Plan as a blueprint, over the next 18 months staff and the Zero
Waste Task Force built an operational plan. The Zero Waste Operational Plan was completed in
June 2007, and identified a number of programmatic, policy and infrastructure-related elements
to guide the City's short and long-term Zero Waste efforts. One of the specific policy
recommendations made by the ZWOP was an ordinance requiring customers to place recyclable
and compostable material in the appropriate collection containers. Waste generators would be
required to utilize the recycling and composting services available to them.
The Zero Waste Operational Plan was presented for adoption at a Council meeting in September
2007. Part of the recommendation to the Council was related to the policy component of the
ZWOP:
"Approve plan and continue the discussion of new policies and regulatory
requirements such as mandatory recycling and product bans to give staff direction
on whether to pursue such actions in conjunction with the start of the new collection
contract in 2009. "
This recommendation was extensively discussed by the Council, with clarification from the
Public Works Director that if the Council approved the ZWOP, staff would "need to come back
to Council with the details of a specific implementation program, an ordinance, an enforcement
mechanism and a time frame." On September 17, 2007, the City Council approved the Zero
Waste Operational Plan.
Climate Protection Plan
Palo Alto's Climate Protection Plan recognizes the importance of the City's zero waste efforts,
and states, "Maximizing our use of the current recycling program is the quickest and least
expensive action we can take to make significant strides toward both Zero Waste and GHG
emissions reductions."
Nearly eight percent of the community's greenhouse gas emissions are due to recyclable material
that is disposed in the landfill rather than being recycled. These emissions would be reduced if
the recyclable material currently going to the landfill were diverted and used as feedstock in the
manufacture and production of new products. Using recycled feed stock reduces overall
greenhouse gas emissions since it avoids the extraction and processing of raw materials (oil,
timber, etc.). For example, using recycled aluminum to produce new aluminum products reduces
raw material requirements by 95 percent and energy requirements by 90 percent.
The Climate Protection Plan incorporates the actions identified in the Zero Waste Operational
Plan, including implementing material bans and a recycling ordinance.
Ordinance Development Process
As of July 2009, a number of the pro gram elements identified in the Zero Waste Operational
Plan have been implemented in the new contract with GreenWaste of Palo Alto, including
CMR:239: 10 Page 2 of 8
commercial food waste collection, expanded commercial recycling services, an expanded list of
materials collected in curbside recycling, Clean Up Day collection focused on reuse and
recycling, and comprehensive construction and demolition debris recycling. With the successful
implementation of the GreenWaste contract, staff has started to develop a conceptual recycling
and composting ordinance, as identified in the ZWOP.
Staff has held a series of eight community meetings with nearly 200 total attendees to help
develop a conceptual recycling and composting ordinance. The first series of meetings took
place in late January/early February 2010, with the purpose of identifying barriers and challenges
to participation, tools and assistance needed, as well as to identify the potential incentives and
enforcement provisions of the ordinance. During this series of four meetings -two targeting the
commercial sector and two targeting the residential sector -meeting participants were broken
into small groups to brainstorni ideas related to these issues. Over 1,000 ideas were generated
during the initial series of meetings.
During February 2010, staff analyzed and distilled the ideas generated in the community
meetings to identify common themes and concepts (see Attachment A). In addition, City staff
identified other jurisdictions that have developed and implemented ordinances requiring the
utilization of recycling services, including San Francisco, Seattle, Portland, and San Diego. Staff
evaluated the key provisions of these ordinances to identify those that might be applicable to
Palo Alto. Existing ordinances generally either restrict the disposal of target materials in the
garbage, or require the subscription to recycling services for specified materials. Staff is
proposing an ordinance that restricts placing recyclables and compostables in the garbage, as this
type of ordinance is the most straightforward and is directly aligned with the desired result -
keeping recoverable material out of the garbage -while leaving open customers' options for
compliance.
In March 2010, staff held a second series of community meetings to obtain feedback on the
conceptual ordinance incorporating elements from the brainstorming sessions and elements from
ordinances adopted by other cities. Again, two meetings were held for the commercial sector
and two meetings were held for the residential sector. Feedback included concerns about what to
do with hard-to-recycle materials (e.g. Styrofoam), being penalized for continuing to throwaway
garbage, questions about how enforcement would work, and requests for additional information
on what things are recyclable. Based on the questions from these meetings, staff developed a
Frequently Asked Questions sheet to address several of the concerns raised by attendees
(Attachment B).
In addition, a "white paper" describing the elements of the conceptual ordinance was posted on
the City's website, and an on-line survey was made available for those unable to attend the
community meetings to provide feedback on the conceptual ordinance. A total of 341 responses
were received, 95% of these from residents. Nearly 70% of the respondents felt they would be in
compliance with the conceptual ordinance right now, and two-thirds felt the compliance process
as described in the white paper gave people sufficient opportunity to comply. Generally,
comments received in the survey were either supportive of the ordinance concept; asked that
guidelines for compliance be made very clear; inquired about what to do with specific materials;
expressed concerns about using financial penalties versus making compliance voluntary; or
voiced a concern about invasive enforcement methods. Concerns about how the ordinance
CMR:239:10 Page 3 of8
\
would be enforced were largely based on misinformation; ordinance enforcement is discussed
later in this report.
Based on the input received through the on-line survey and the community meetings, staff has
continued to refine the conceptual recycling and compo sting ordinance.
DISCUSSION
Palo Alto's waste diversion rate has stayed essentially the same over the past 10 years. Palo Alto
has relied upon on-going public education and voluntary programs, coupled with a pay-as-you
throw rate structure that incentivizes recycling, to encourage participation in the community's
waste diversion efforts. However, 43% of Palo Alto's garbage is still made up of recyclable
material and the city's waste diversion rate has effectively stagnated. As identified in the Zero
Waste Operational Plan, in order to reach the community's Zero Waste goals new tools to
increase participation will need to be developed.
The following graph shows Palo Alto's diversion rate projected through 2021, based on the
diversion rate trend from 1998 through 2008.
Palo Alto Diversion Rate
Projection through 2021
100% ~--------------------------------------------------------------~
90%
80%
70%
60%
50%
40%
2021 Goal: ~90% ---------------------------------------------------------------------------------------------+-
--------------------------------------------------------------------------------------------------------------------------
____ 2011 Goal: 73%._
.... . . . .
--.. ---ut _____ ~ <:::;::::7 -U U U --------U - - ----U U - - -u __ - -U ________ u ____ _
30%, ------------------------------------------------------------------------------------------------------------------------------------
20%
10%
0% +--.-,--.--.-,--,--.--,-.--,--.-.--,--,-~_.--._~_.--._~~--._~
& § 0 ..... & g ~ :g & ....... ....... 0) 0 ..... C'IJ c» "t It) <0 "-co 0) 0 ..... g g ...: ...: 0 ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... & & II) II) 0) 0 0 ~ f? ~ ~ ~ f? 0 ~ 0 0 ~ 0 0 0 f? ..... ..... C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ C'IJ
"-& 0 ~ ~
Palo Alto has had voluntary recycling programs for over 35 years; curbside collection has been
available since 1980. There has been at least two full-time recycling outreach staff since 1991.
Staff has spent nearly two decades educating and promoting recycling efforts through ads, bill
inserts, recycle guides, newsletters, press releases, web page, brochures, and community events.
Even with the new and expanded services for commercial customers offered since July 2009,
only about 55% of businesses subscribe to recycling services, and only 20% subscribe to
compostable services.
In addition to education efforts, the current refuse rate structure provides a financial incentive to
recycle and reduce garbage service. Palo Alto has had a volume-based "pay-as-you-throw" rate
structure since 1992. With this rate structure, garbage rates decrease when a customer reduces
CMR:239:10 Page 4 of8
garbage service through recycling. Recycling service is even offered at no additional charge,
increasing the savings available through participation in recycling programs.
A waste characterization study was also performed as part of the development process of the
Zero Waste Operational Plan. This study looked at the materials in the garbage stream from
residents and businesses in Palo Alto, and found that over 43% of the material in the garbage is
recyclable in the City's existing collection programs.
Overview of conceptual ordinance
Based on the community input process described above, staff has developed a conceptual
recycling and composting ordinance. This ordinance would have two primary components, an
education component and a compliance component, explained in more detail below. The
education component would be implemented first, for both the residential and commercial
sectors. After 12 months, the compliance component would be phased in for the commercial
sector only.
After implementation of the education component, a waste composition study would be
performed annually on residential sector garbage to determine changes in the amount of
recoverable material in the residential waste stream. The performance of the residential sector
would be evaluated using the results of this waste composition study, and if predetermined
performance goals were not met after 24 months, staff would return to Council with a
recommendation for a potential compliance component for the residential sector. The
implementation process for the ordinance is described in more detail below.
Education Component
The education component would consist of a multi-prong campaign to educate residents and
businesses on existing recycling, yard trimmings and composting services. This campaign
would rely on both traditional education tools as well as personalized education to each
customer. The more traditional tools would include: recycle guides sent to each residential
customer; labels for collection carts describing what materials should be placed in each cart;
information published in local papers; a redesigned Zero Waste website utilizing social
media; and educational Q&A sessions with community, neighborhood and business
organizations.
Similar to the customer notification process that has been used for years by PASCO and now
Green Waste, the personalized education would provide additional instant feedback and
education to each customer. A feedback note would be left on customer's cart or bin when
the garbage collector, as is GreenWaste's current practice, the garbage collector briefly
monitors trash for hazardous materials, etc. as it is dumped into the truck observes excessive
amounts of recyclables or compostables in the garbage container. The tag would identify the
material observed in the container and would direct the customer to resources for more
information (phone number, website, etc.).
The feedback tool will follow an existing process for both garbage and recycling. Garbage
and recycling drivers currently perform a cursory visual check of garbage and recyclables
containers to make sure they don't contain prohibited material (e.g. hazardous materials,
contaminants in recycling carts). If prohibited materials are observed, the collector leaves a
tag describing the issue and the corrective action required. The feedback process for the
CMR:239:1O Page 5 of8
personalized education would merely be an extension of this current activity -garbage
collectors will just look at what can be seen when they open the container to take it to the
truck for dumping. It will not involve opening garbage bags or auditing garbage. Residents
receiving three or more feedback notices would be referred to Zero Waste stafffor additional
education and outreach; commercial customers would receive follow-up education from
Green W aste outreach coordinators. See Attachment C for sample education materials and
feedback notice.
Compliance Component
Initially, the compliance component would apply only to commercial customers. The
ordinance's compliance component would establish a four-step process for handling
customers that receive successive feedback tags indicating excessive recyclables or
compostables in the garbage. Each step in this process would rely on education to the
customer, coupled with an escalating series of compliance actions. The first step would be a
simple notice to the customer that recyclable or compostable material was observed in their
garbage container. The second step would be a notice, coupled with a defined timeframe in
which to resolve the problem. This would provide a "grace period" in which to correct the
problem. The third step would be a notice coupled with a surcharge on their utility bill (up to
$50 for larger commercial customers). The fourth step would be a notice of non-collection,
where the customer would have the option of removing the recyclable or compostable
material from the garbage, or they could pay a surcharge (up to $75 for larger commercial
customers).
Implementation
The education and compliance components would be phased in on different schedules for the
residential and commercial sectors. For the commercial sector the education component
would be implemented first. After a 12 month educational period, the compliance
component would then be phased in, and the compliance process would apply only to the
commercial sector.
The education component would also be implemented first for the residential sector. After
12 months, a waste composition study would be performed to determine changes in the
amount of recoverable material in the residential waste stream. The education phase would
continue, and at 24 months after implementation another waste composition study would be
performed. The performance of the residential sector would be evaluated using the results of
both waste composition studies, and if performance targets are not met, staff would return to
the Council with a recommendation for a potential amendment to the recycling and
composting ordinance to include a compliance component for the residential sector. The
implementation timeline is shown in the diagram below.
Implementation Plan
Education component implemented
(Residential & Commercial)
Compliance component implemented
(Commercial only)
Retum to Council with Residential
Compliance =mponent (depending
on result of waste studies)
CMR:239:10
Waste =mposition
study performed
Waste =mposition
study performed
Page 6 of8
Both residential and commercial garbage still contains a large amount of recyclable material.
However, implementing the compliance component for the commercial sector is particularly
important for several reasons: 1) The commercial sector contributes the largest fraction of the
garbage stream (about 50% of the total garbage disposed versus approximately 30% for
residential and 20% for self haul/other); 2) the commercial sector has a much lower level of
overall participation than the residential sector. To date, only about 55% percent of
commercial customers participate in available recycling services, and even fewer subscribe to
compost collection services.
Special Provisions
While the conceptual ordinance would apply to all types of waste generators in Palo Alto,
certain kinds of waste generators (e.g. apartments, multi-tenant office buildings, hotels) will
necessitate special requirements due to specific circumstances and limitations. See
Attachment D for more detail on possible special provisions.
Waiver
There would be a process for waste generators to apply for a waiver for all, or portions of, the
ordinance requirements, based on lack of adequate storage space at the property for
containers for recyclables, compostables and garbage. Waivers might be pennanent or for a
specific time period.
Recognition Efforts/Other Support from City
As part of the ordinance implementation, staff would develop a recognition methodology that
will provide public recognition to those customers that consistently meet or exceed the
requirements of the ordinance. For residential customers this may include recognizing
overall neighborhood participation or that of individual residents. For businesses this could
include recognition on the Zero Waste website, a certificate or window decal, or a business
ratings system that businesses can use to show their customers their commitment to Zero
Waste. Feedback would be an important part of recognizing customers that are doing a good
job. City staff will provide feedback on community perfonnance through an annual Zero
Waste report.
In support of business efforts to comply with the ordinance, the City will work with the
Chamber of Commerce and/or other interested business organizations to create a purchasing
cooperative for recycling equipment (e.g., internal bins, janitorial carts) and related janitorial
supplies (e.g., comp 0 stab Ie liners for collecting compostables) to reduce up-front capital
costs as well as on-going operational costs of setting up and running a business waste
diversion program.
In addition, the City will identify janitorial companies that specialize in recycling and
compo sting collection programs at businesses, and create a resource list of these companies.
These "certified" jailltorial companies will have a documented procedure for training and
enduring staff understand their customers' recycling systems.
Next Steps
As the next step in the ordinance development process, staffwould continue its outreach efforts
over the next four to six months and reach out to and seek input from targeted groups such as the
CMR:239: 10 Page 7 of 8
Chamber of Commerce, CAADA, neighborhood associations, the Tri-County Apartment
Association, the Building Owners and Managers Association (BOMA), local property
management companies, and CEAP.
Staff would develop ordinance language and return in the fall with an ordinance for
consideration by the City Council, along with specific implementation plans for the residential
and commercial sectors.
RESOURCE IMPACT
Resources for the Zero Waste Program are included in the Refuse Fund Operating Budget.
POLICY IMPLICATIONS
All of the above programs are consistent with the City's Sustainability Policy, the Climate
Protection Plan, and the Zero Waste Operational Plan.
ENVIRONMENTAL REVIEW
The staff recommendations in this report do not meet the definition of a "project" under Section
21065 of the California Environmental Quality Act, and therefore no environmental assessment
is necessary. Once a specific ordinance is developed, staffwill conduct the necessary
environmental review before returning to Council.
ATTACHMENTS
Attachment A -Community Meeting Brainstorm Ideas
Attachment B -Frequently Asked Questions
Attaclunent C -Sample Education Materials
Attachment D -Special Provisions
PREPARED BY:
Administrator~ Refuse
APPROVED BY: Ii 1M--
GLENN ROBERTS
Director of Public Worb
CITY MANAGER APPROV AL:
CMR:239:JO Page 80f8
ATTACHMENT A
Recycling And Composting Ordinance
Brainstorm Ideas Generated At 1st Round Of Public Meetings
February 2010
Make sure everyone knows what to do and why
Create List of Recyclables
Pictorial handouts at home
More detailed lists
List of acceptable materials
Website list on how to deal with problem materials
Fridge magnets '
Send out Lists Frequently
Send out list in bill every 3 months
Use LARGE print
Mail out booklet 2x per year
Send out info sheet every 2-6 months
Send out utility bill insert monthly
Improve Signage on Bins
Signage contest
Graphic and bilingual labeling of bins
Lists on garbage and recycling bins
Stamp the garbage bin with what should be recycled
More pictures
Posters near recycling bins in apartments & condos
Resources to Educate Community
Post in newsletters
Publicize on-line info
Palo Alto on-line
Ads at local stores
Advertise hotline/website
Ads in local papers
Weekly flyer in the PA Weekly -Keep It Simple
Bumper sticker on City vehicles
Sustainability column in the P A weekly to which people can contribute suggestions
Subscribe to an alert system
Email info
Notices at libraries -with I or 2 sentences
Hotline
Target schools
Educate the kids in school
Start art programs in schools to use recyclable materials in art projects
Training
Audio instructions at location
Video demo at gas station
Workshops
Hold Demo sessions at neighborhood association meetings
Hold Demo meetings at supermarkets
How-to clinics
One-on-one meetings
Live action trainings
Regular communications on what is recyclable and what is not
Educate via forums
Contests within departments
On-site presentation events to employees
Orientation
Recycle drills
Meetings with Q&A
Periodic question meetings with GreenWaste
New employee training
Help with on-site training
Employee recognition program
End-user input
Reward employees
ReuselW aste Prevention Education/Programs
See "Baby-Earth" for composting baby diapers
Suggest recyclable diapers to manufacturers
Incentives to reduce disposable diapers
Encourage people to provide negative feedback on packaging
Encourage smart shoppers: pre-cycling
Encourage stores and restaurants to use less packaging ( or none) where possible
Take own containers for restaurant take-out
Think before you buy it; choose green packaging
Assist making better purchasing choices
Offer reusable coffee mugs
Offer incentives for reusables
Sort construction debris and allow to pick up and reuse
Encourage bulk-buying in our own recyclable bag
Encourage people to take their own dishes and flatware to social events where paper or plastic would
be used
Education campaign to encourage reduce/reuse (ads & articles, posters, events)
Encourage people to stop junk mail
Make the "good" stuff that people bring to the dump available to take away
Try to reduce packaging of products .
Promote local fanners markets
More frequent city-wide garage sale
"Use it up, wear it out, do without"
Donate to charity
Educate on Cost Savings of RecyclinglComposting
Cost-benefit model
Bill insert that shows potential savings
Outreach on potential savings
Advertise cost savings
Increase publicity on financial savings of individual businesses
Advertise cost savings
Web-Searchable Information
Problem materials searchable on website
"Yelp" for recycling
Equipment idea -clearinghouse
Sharing of infonnation
Web -Interactive Site
Link to Green Waste website
Web-based electronic education program contest
Interactive website with pictures
On-line contest
Web green community
Social marketing
Facebook presence
i-Phone application
On-line video demo -YouTube
Broad Education Effort
Outreach to "green committees"
List the positive impacts of recycling in public places
Ongoing education
Put list ofrecyclables in the PA Daily and Weekly newspapers
Articles in papers about what, why and how to recycle
Keep it positive
Celebrate success
Garbage parties
Ice cream party
Catchy slogan
Make it fun
Post information on truck signs and billboards
Use cute signs or ads
Repeat message
Educate at supennarket
Use variety of information sources
Involve artists with the recycle center to make art awareness projects
Public artJinteractive display at City HalllPlaza
Tablelbooth in public -Lytton Plaza
"green" guide
Education on reason for ordinance
Facility Tours
City Open House
GW open house
Education on processing facility
Offer tours/publicize
Explain in detail how sorting actually works
Tours of all processing facilities
Provide Feedback on Performance
Provide Feedback to Individual HouseholdslBusinesses
Talk to people that put recyclables in the garbage
Identify issues in bills
Itemized bill
Comparison to average householdlbusiness
Track contamination
Recycle feedback -how much vs. community
Keep reiterating the process -contamination reports -monthly waste assessments, positive reports to
employees
Weigh garbage and reflect result on utility bill
How does it impact ME?
Give us cost to recycle and not to recycle
Monthly bill for weight of recycle -less is not good
On-line tracking of waste
Electronic communication to bill
Feedback to Neighborhoods/Community
Annual "State of Zero" report -list of all businesses & neighborhood LOE
Outreach on how community is doing and comparing annually
Signs on block
Prius effect
Zero Waste Zones -blockfneighborhoodlbuilding
Measure and report dollars saved/tons diverted
Publicize amount recycled
Signs like speed signs with results of that street
Other Feedback
Rating for successful businesses
Measure before and after
Power of numbers
Grading system on window (diversion %)
Report cards
"Dashboard" resources
Grade systemlbenchmark
Audits
Schedule audits
Audits of homefbusiness
Bin monitors
Perfonn waste stream audits
Monitoring system
Daily audit
Make It Simple
Keep it Simple
Simple statement-pictures
Keep rules simple
Clear guidelines
Easy, quick outreach
Single-statement flyers -different every month -Keep it simple
Put only one sentence on a 113 size paper in bills
Simplify information in utility bill
Use weekly flyers on recycle bin, each with one idea
Simplify approach
Make it a no-brainer
Simplify Collection/Sorting
Develop central, public sorting systems
Reduce the amount of sorting needed at company level
Wide definition of acceptable materials for single-stream
Require less sorting at the user end
Take everything
No sorting -process all the garbage
Wet/dry collection
Standardize regionally
Offer services consistent with other cities
Easier for elderly to comply
Reduce lock charges
More recycling bins at every store, shopping center that generates recyclables
Sort garbage at landfill to recover recyclables
Consistency
Make it automatic
Some current rules are unreasonable "no ivy"
Standard signs
Interior building bins with list of recyclables
Need clean policy on what is recyclable
Label Items (recyclable/not recyclable)
Bar code on products
Pictures on products
Label everything
RFID
Color code products
iPhone app to sense garbagelrecycle
Educate on Existing Rules
Be more clear that ALL plastic food containers are OK without washing
Clarify what goes in each container
One-stop shop for all recycle and compost setup info
Repeat messages
Get out message to default to recycling
Tell people "paper" means ALL paper, not just copy paper
Make Changes to Our Programs
Expand Acceptable Materials
Broaden what is recyclable
Take more "stuff' in cans (weight, type)
Recycle textiles
Recycle clothes, textiles, shoes
Allow broken glass in recycling
Organized "Free Day" at curbside
Jullk pick-up more than Ix per year
Pick up "stuff' in back yard
More take-back centers
Find solutions for plant materials that can't be recycled now
Take Styrofoam, milk/juice cartons
Expand Recycling Center with more stations, explanatory boards, etc.
Home Composting
Garden groups could be interested in compost made available to public
Promote composting at home
Provide home compost bins
Put compost workshop on the web
Find an outlet for home-made compost
Residential Compost Collection
Implement residential food compo sting
Provide containers for in kitchen food composting
Compost UselDistribution
Make compost available monthly
Facilitate/encourage compost use and distribution
Compost bin on each block
Organize residents to use compostable dumpsters of nearby businesses
Compos ted soil delivered to you
Reduced Collection for Residential Garbage
Offer smaller garbage can at lower price
Collect recycling every week, garbage every other week
Once per month garbage pick-up
HHW
More e-waste recycling sites
Have regular e-waste pick-ups
Educate more on what is toxic -CFL, Mercury thermometers, batteries, etc
Collect at point of purchase
Recycle fee for hazardous products
Expanding hazardous waste program
Hazardous waste collection bin
Pick-up of hazardous waste
IncentiveslEnforcement
Incentives -Rates
More information on rates
Recycle or rates double
Pay for volume of landfill material
Pay for garbage by the pound; recycling is free
Make bigger difference in rate structure
Greater diversion = greater savings
Smaller cheaper rate for our cans
Get a discount if you comply
Rebate on utility bill for compliance
10% discount in rates
Incentive for achieving recycling: goal is to reduce bill
Better payment terms for compliance
Incentives -Other Financial
Reward for finding non-participating
Company rewarded from City -competition between companies
Pointslrewards
RecycleBank
"Fee-bate" system
Recognition system
Show savings on utility bill
Offer rewards for recycling
Coupons for recycling by weight
Offer premium pick-up service when in compliance (best times of day, etc)
Incentives -Recognition
Bill insert showing all participating companies
Learn from others that are doing this successfully
Solicit successful programs
Free promotion for increased diversion rate
List participating neighborhoods/addresses on utility bill
Recognition on web, truck signs, poster in plaza
Free newspaper article for businesses that comply
Competition -reward mechanism
"Good" stickers on bins -gold star
Give free compost to those that meet standards
Ribbons for compliance
Publish names
Enforcement -Penalties -Non-financial
Publish picture and address of non-recyclers in newspaper
Put red sticker on garbage can by collection truck
Bright tags on residents' cans that don't participate
Shame them!
Publish consequences of contamination
Scarlet "R" on cart
Post worst offenders on the web
Loser of the month
Violators get a different colored can
Mandatory time at landfill for non-participants
. Charge hours of public service -pick up trash in parks
Enforcement -Penalties -Financial
10% premium on bill
Charge residences that do not recycle
Make fines high
$50
$1000
Penalty specific to business
High taxes for non-compliance (Le., per unit)
Surcharge for non-compliance
City tax: on properties that don't participate
Enforcement -Feedback from Drivers
2nd notice don't pick up
Education first, then refusal to pick up
Give collection staff a checklist to inform homeowner -or don't pick up
Reminder sheet -put on container when things are put where they shouldn't be
Provide feedback from driver to business
Instant feedback on bins
Janitors
Green Janitor Certification
Certify janitors as green and Zero Waste trained
Post list of certified janitors
Certification of janitors for ability to work in Palo Alto
Bi and tri-lingual conununications
OtTer multi-language trainings
Include janitorial company in educational meetings
Educate employees and janitors
Classes/training for janitors
Show janitors that separating compost make garbage smell better
Financial Incentives for Janitors
Allow janitors to keep recycling sales revenue
Reward janitorial companies
Money incentive for janitors at business building that meet certain goals
Pay them more (for better employee retention)
Job description -bonuses for janitors who are on board
Prizes for good suggestions from janitors
Pay them more if they do it right
Institutionalize Recycling Among Janitors
Help janitors educate others
Include janitors in the design of collection system
Make part of the hiring process
Write recycling into contracts
Involve janitors in design of containers
Award contracts to "good" companies
Ask for their input
Have janitors clean out bins
Janitors serve as recycling/compost "gatekeepers"
Train janitors to be "police" and issue recycling citations
City assistance/support -direct/indirect
Sustainability/Overall "umbrella" for environment
Clean policy communicated to everyone
Educate through City programs, company direction or directive
QuicklEasy tie-in with energy
Set Community goals -lower costs if goals are met
P A Green for business
Integrate with other services
Modify building codes to require space for recycling
Purchasing Discounts
Aggregate purchasing power for supplies to drive down costs
Reduced costs biodegradable bags
Form business cooperative for restaurants to purchase compostable containers in place of recyclable
or non-recyclable containers
Get group discounts on interior bins
Get World Centric involved -they provide compostable containers
Technical Assistance
Hands on outreach (walk-through)
Use free services
Help from collector
Green Waste outreach experts
Collaboration with GreenWaste and WaveOne
Provide on-site consultant
Use a professional
Dumpster diver teams extract recyclables from the garbage
Pay a day porter to sort
Assistance with sorting
Segregating waste stream service
Pair with businesses (ie Jamba Juice) -should use non-Styrofoam containers
Legislative Efforts
Grocery stores to print "recyclable" on plastic produce bags and on paper bags still in use
Connect trash enclosure requirements with building permit
Standardize takeout containers
Industry sponsor of recycling -naming rights
Legislation requiring savings to be passed along
Holding manufacturers responsible
Encourage industry/manufacturing change
Outlaw Styrofoam
Minimize packaging
Force manufacturers to add recycling fee to product
Restrict what can be used/sold -purchasing policy
Require manufacturers to reduce packaging
Work toward laws allowing container reuse
Encourage "green" legislation that would make reuse easier
Communities of Practice
Some kind of inter-neighborhood competition -prize for winner
Neighbors get together for a common pick-up
Phone banking to spread the word
GW driver
Encourage event committee chairs to have a green team to help green the event
PANDA group for recycling "police"
Boy Scouts/Girl Scouts go door to door to educate neighborhood
Peer to peer sharing
Block Recycle Watch (like Crime Watch)
Share best practices
Buddy system -help neighbors
Community service teams -door to door
"Master Recyclers"
Use neighborhood associations
Foster green teams to educate on recycling
Neighborhood expert
Realtors provide information to new residents
PTA -campaigns in schools
Neighbors help senior citizens carry out recyclables
Container Ideas -External
Smaller recycling blue cans
Container that work -standards
Have a smaller trash can
Color-coded containers with symbols
Workstation containers to help sort
Split bins
Multi-can cart
Have only small garbage cans
Bin decides how to sort
Transparent trash cans
Smart chute (decides what bin)
City street recycling bins
Public color-coded bins
Address locking exterior bins
Smart key
Lockable containers
Container Ideas -Internal
Uniform containers
Standardize internal collection equipment
Crushing tool to compact recycling
Provide indoor bins
Systems for new homes
House design with bins in kitchen
Property Managers
Take story to apartments and condos
Certifications for participation
Require property managers to inform/train tenants
Give free presentation to all property managers
Give contextlbig picture presentations
Include property managers in all business communications
Involve property managers in education of wasters
Go to property managers -make it easy!
Make it convenient
Work creatively to find space
Require recycling as part of utility bill/services
Incentives for tenants
Rewards based on number of tenants recycling
Low rental costs -pick up
Minimum service level based on number of units
Require property managers to offer services and education
Requirements in lease agreements
Publicize successful tenants/property managers
Get property owners on board to influence property managers
Certified "green" property management companies
Publish grade for property in ads
ATTACHMENT B
(650) 496-5910
zerowaste@cityofpaloalto.org
www.cityofpaloalto.org/recyclingordinance
Frequently Asked Questions
Palo Alto Recycling and Compost Ordinance
City staff is currently developing a Recycling and Composting Ordinance (find more information
at www.cityofpaloalto.org/recyclingordinance). Staff recently completed a second series of
community meetings to obtain feedback on proposed elements of the ordinance. This FAQ
document addresses a number of the common questions from these community meetings.
Q1: Why is the City of Palo Alto developing a Recycling and Composting Ordinance?
A1: The ordinance is one of the tools included in the City’s Zero Waste Operational Plan
developed by a citizen’s task force and approved by the City Council in 2007. It would
be an additional tool to help eliminate the remaining 43% of recyclables and 29% of
compostables (food scraps and yard trimmings) in our garbage containers and achieve
our community zero waste goal by 2021.
Q2: Do other cities have recycling ordinances?
A2: A number of other cities have instituted similar ordinances such as San Francisco, San
Diego and Seattle. Virtually all of these communities have found participation increases
simply with the passage of the ordinance, coupled with extensive public education,
regardless of enforcement mechanism. By relying heavily on education in their
enforcement process, other cities have used penalties only as a last resort to handle
egregious violators. This is the proposed approach of Palo Alto’s ordinance.
Q3: Has an ordinance already been written?
A3: No. At this point we are still developing the elements that might be incorporated into a
draft ordinance. Community input from residents and businesses is being used to help
shape this ordinance.
Q4: How can I provide input on the ordinance?
A4: You can take our on-line survey available on our website at
www.cityofpaloalto.org/recyclingordinance, or you can e-mail comments to us at
zerowaste@cityofpaloalto.org. Our website will provide updated information on the
ordinance development process as it becomes available.
Q5: When would the ordinance go into effect?
A5: The effective date is uncertain at this time. The City Council will discuss this issue at a
Council meeting before making any decisions on a proposed ordinance. Staff is still
collecting public comment and working on the ordinance development.
Q6: Would inspectors search my garbage?
A6: No. Garbage collectors currently perform a cursory visually check of containers to make
sure they don’t contain hazardous materials (like computer monitors, fluorescent tubes,
etc.) that are prohibited from the garbage. The “inspection” process for this ordinance
would merely be an extension of this current activity – garbage collectors will just look at
what can be seen when they open the container to take it to the truck for dumping. It will
not involve opening garbage bags or auditing garbage.
Q7: How would the City determine who complies with the ordinance?
A7: Since garbage collectors will perform a cursory visual check, recyclables will have to be
present in the garbage in significant quantities to trigger a notification tag. While the
proposed ordinance sets a 10% acceptable level for incidental recyclables in the
garbage, in practice we expect the level would have to be much greater to trigger a
notification tag.
Q8: Can I still place my garbage in a plastic bag?
A8: Yes. You may continue to wrap your garbage in a plastic bag and tie it up; nobody will
be unwrapping bags of garbage to look inside.
Q9: Would I get in trouble for throwing away too much garbage?
A9: No. The goal of the ordinance is to increase participation in our existing recycling and
yard waste programs. Materials that are still regarded as garbage should continue to be
placed in your garbage container.
Q10: I’m confused about whether I can recycle certain items. Would I be fined for
making a mistake?
A10: No, a simple mistake would not result in punitive action. There is no intention of
punishing people who are making a good faith effort to comply. There would be a 10%
acceptable level of recyclables in the garbage and garbage collectors will perform only a
cursory visual check, so recyclables will have to be present in the garbage in significant
quantities to trigger a notification tag. In addition, enforcement would start with a series
of notifications and reminders, coupled with education, so a one-time mistake would not
result in any kind of penalty.
Q11: Will I be fined if a jogger or other passerby throws recyclables in my garbage bin?
A11: No. The amount of recyclables would have to be significant to trigger any action (see
A10, above). Also, even if your garbage bin were to be tagged by the garbage collector,
you will be able to contact us to so we understand the problem and you won’t be held
accountable for the unauthorized dumping (particularly if it’s an on-going problem).
Q12: Would the City need to hire people to enforce this ordinance?
A12: No.
I
p pe I Vi I Pia
----
-
ATTACHMENT C
• leo y tal
,.
www_greenwaste_com/paJoalto
(650) 493-4894
Hazardous Waste Program
Programa de Desechos Peligrosos
':,,',N'/I. C, [yofpal oalto ,org /hCl zwastf!
(650} 496-6980
: --. _ -' .~ ',-_.' .-.-. '. '. --: ---. =:. • . -
DETAILED MATERIAL GUIDE RESIDENTS
RECYCLABLES -Please place all recyclable materials in your blue recyclables container.
Contents of cart cannot exceed weight limit of 200 Ibs. All items must fit inside the recyclables container with the lid closed.
METAL
• Aerosol cans (empty, non-hazardous)
• Appliances, small metal (e.g., toaster, blender)
• Building materials (e.g., metal, plumbing fixtures)
• Cans (e.g., food, beverage, pet food)
• Foil, foil trays, pans
• Furniture
PAPER (staples, tape okay)
• Bags (e.g., white, colored, non-metalic)
• Books (e.g., hard/soft cover, telephone)
• Boxes (e.g., cereal, cracker, tissue, shoe, mailing)
• Carbonless (e.g., receipts)
• Cardboard (flatten, unwaxed)
• Catalogs
• Colored, white, glossy
GLASS (clear and colored, except blue and red)
• Bottles
• Hardware (e.g., keys, nails, screws)
• Household items (e.g., pots, pans, trays, utensils)
• lids, caps
• lig hti ng fixtu res
• Paint cans (empty, no excessive residue)
• Pipe
• Egg cartons
• Envelopes (e.g., Fed-Ex, UPS, plastic window okay)
• Frozen food packaging
• Junk mail
• Magazines
• Manila folders
• Newspaper (inserts okay)
• Jars
FILM PLAS'rlCS (Please place inside a clear plastic bag and knot the top of the bag)
• Bags (e.g., bread, dry clean, grocery, newspaper, • Case wrap (e.g., beverage container, snack flats)
produce, merchandise, zip lock) • liners (e.g., cereal box)
• Bubble wrap • Pallet/shrink wrap
PLASTICS (all types, with or without a number) Note: Polystyrene aka Styrofoam® is NOT accepted
• Auto parts (small) • Computer housing
• Bottles (e.g., beverage, laundry and household cleaners, • Crates
personal care products, prescription) • Drums
• Baskets • lids
• Buckets • Flower pots
• Cartridges (e.g., toner, ink jet, printer) • Food containers (e.g., cottage cheese, margarine,
• Coolers yogurt, take-out)
ELECTRONICS (anything with a computer chip) Note: Televisions and computer monitors NOT accepted
--greenw
01 pello aloo
650.493AB94
• Scrap metal
• Sporting goods
• Toys
• Tools
• Trays
• Umbrellas
• Non-metalic wrapping, tissue paper
• Paper ream wrappers
• Photographs
• Self-stick notes
• Shredded paper (tie in a clear plastic bag)
• Plastic packaging wrap (e.g., wrap from toilet
paper, napkins, paper towels, diapers)
• Shipping envelopes (labels removed)
• Pet carriers
• Pipe (non-PVC)
• Product packaging
• Shelving
• Toys (e.g., pools, play structures)
• Trays
• Appliances (e.g., coffee maker, microwave oven) • Computer mouse, cables • Pager
• Camera • Fax machine • PDAs
• Calculator • Home entertainment (e.g., game system, DVR, VCR, • Printer
• Cell phone (inside clear tear-resistant bag) stereo, radio) • Scanner
• Computer (e.g., desk top, lap top) • Keyboard
City of Palo Alto Revised 2-24-10
DETAILED MATERIAL GUIDE RESIDENTS --
YARD TRIMMJNGS-Please place all yard trimmings in your green yard trimmings container.
greenw
01 pello aloo
Contents of cart cannot exceed weight limit of 200 Ibs. All items must fit inside the yard trimmings container with the lid closed. 650.493.4 89 4
ACCEPTABLE ITEMS include:
• Branches, stumps* • Leaves • Wood chips***
• Flowers • Lumber*** • Wood waste***
• Grass clippings • Plants, shrubs
• Holiday trees** • Sawdust***
Not Accepted (Place in garbage): Animal waste, bamboo, cactus, dirt, flax, ivy, painted or treated wood, palm, pampas grass, poison oak, sod, stable bedding, yucca
'Bronches must be less than 6 inches in diameter and shorter than 4 feet in length.
"Undecoroted, unnocked, remove stands, tinsel and decorations. Tree sections must not exceed 4 feet in length .
••• Must be untreated/unpainted to be considered accepted in the yard trimmings sedion.
WASTE REDUCTION /ZERO W ASTE-It is the goal of GreenWaste of Palo Alto to help the Palo Alto community reduce the amount of waste that is landfilled!
Palo Alto has a goal of zero waste to landfills by 2021 . Zero waste goes beyond recycling by taking a whole systems approach to managing the flow of resources. For
more information on how to help Palo Alto reach zero waste, please visit www.cityofpaloalto.org/zerowaste.
Reduce: Many materials that end up in the garbage start at the store. When shopping for groceries or other products, please do your port to prevent waste by selecting items that have minimal
packaging and bring your own reusable bogs.
Reuse: A significant portion of garbage in the waste stream is generoted by using disposable products that could be replaced with reusable items, integrate reusable items into everyday activities such
as using reusable containers when bringing food or drinks to work.
Recycle: Materials that have historically been garbage may now be recycloblel
Donate: Items that are in good condition and are no longer useful to you may be donated to thrift stores, consignment shops, antiques stores and nonprofit groups. Find a second home for items that
were once your treasure by contacting a local organization that accepts donated items for reuse. Please contod customer service at (650) 493-4894 or visit www.greenwaste.com/poloolto for a list of
local reuse organizations. The list below includes commonly donated items that are accepted by local organizations:
• Art & craft supplies
• Bikes
• Books
• Speakers
• Audio CD's
• Carpet & rugs
• China/porcelain
Goodwill Industries
4085 EI Camino Way
Polo Alto, CA 94306
Tel: (650) 494-1416
• Dishes & utensils
• Desks
• Eyeglasses
• Furniture
• Household items
• Jewelry
• linens
Salvation Army
Tel: 1-800-SA-TRUCK (728-7825)
City of Palo Alto
• Mirrors
• Musical instruments
• Pots & pans
• Shoes
• Small appliances (e.g., hair dryers, coffee makers,
telephones, etc.)
• Sporting goods
Friends of Palo Alto Library
Tel: (650) 213-8755
Revised 2-24-10
DETAILED MATERIAL GUIDE RESIDENTS --
G ARBAGE-Please place all NON-reusable, NON-recyclable, NON-compostable and NON-Hazardous items in your garbage container.
greenw
01 pello aloo
Contents of carl cannot exceed weight limit of 200 Ibs. All items must fit inside the garbage container with the lid closed 650.493.4894
COMPOSITE MATERIALS
• Aseptic containers (e.g., juice boxes, soy milk) • Foil wrapped beverage pouches (e.g., Capri Sun®) • Photographs -Polaroid
PAPER
• Carbon paper • Newspaper (dirty w/ paint, pet waste or food/grease) • Thermal fax paper
• Padded envelopes • Stickers (in sheets or rolls)
GLASS
• Ceramics • Dishware • Windows
• Cookware-glass (e.g., Pyrex TM) • Mirrors
PLASTIC
• Disposable razors • Rubber bands • Toothpaste & ointment tubes
• Hoses (e.g., car, garden) • Tarps • Webbing/mesh from lawn furniture
EXPANDED POLYSTYRENE (Styrofoam®)
• Cups and plates • Foam packing (e.g., blocks) • Packing "peanuts"
• Egg cartons -molded foam • Meat trays
HOUSEHOLD HAZARDOUS WASTE -These items can not go into the garbage , recycling or comp o slobl es co nta i ner for coll ect ion. For addi tional in form a tion on
pro per d ispos al, cont ad the Ci ty's Haza rd ous Waste Program at (650) 496 -6 980 .
• Auto fluids (all except motor oil) • Fluorescent light bulbs (tube) • Prescription drugs (no controlled substances)
• Brake fluid • Mercury thermometers & thermostats • Propane tanks (BBQ or camp stove only)
• Car batteries • Motor oil mixed with antifreeze • Sharps & syringes
• Cleaning fluids • Paints • Solvents
• Compact fluorescent lights (CFL) • Pesticides & fertilizers • Transmission fluid
• Fire extinguishers • Pool & spa chemicals
Household Hazardous Waste ACCEPTED at the curb:
Used Motor Oil, Oil Filters and Household Batteries. To recycle motor oil and oil filters at curbside, you must use FREE GreenWaste issued oil jugs and filter bags because
they ore designed to prevent leaks. To recycle household batteries, such as M, AM, D or Nickel Cadmium put inside a sealed clear tear-resistant bag and place next to your
recycling container. Place filled oil jugs and filter bag on curb near your recycling cart for collection. Oil mixed with antifreeze, transmission fluid, or any other automotive
fluid will not be collected. To order FREE oil jugs, filter bags and battery bags, please contact Customer Service Department (650) 493-4894.
OTHERSTUFF
Large Item Collection: You can have bulky items, such as sofas, refrigerators, televisions or tires picked up at your curb for a small fee. To schedule a pick up
appointment please contact Customer Service Department 48 hours before your next scheduled pick up day.
Extra Services: Please contact Customer Service Department at (650) 493-4894 to arrange for extra pick up of garbage or to order a debris box.
City of Palo Alto Revised 2-24-10
Paper / paper products – cardboard, junk mail,
newspaper, cereal boxes, catalogs, magazines
Metal – food & beverage cans, foil, lids & caps,
small appliances, scrap metal
Plastic – bottles, food containers, product pack-
aging, flower pots, broken toys
Film plastics – grocery bags, dry cleaning
bags, case wrap (ie, beverage container, toilet
tissue), cereal box liners
Electronics – computer, printer, scanner, fax
machine, DVD player, keyboard
Yard trimmings – grass clippings, leaves,
branches, flowers, holiday tree
Recycle.
It’s not garbage anymore.
We noticed recyclables in
your garbage today.
When we picked up your garbage today, we no-
ticed that there was a significant amount of recy-
clables in your container.
The following materials were in your garbage
container:
These items can be recycled! Please be sure to
place recyclables and yard trimmings in the proper
container.
Call or visit our website to obtain a recycling
guide, recyclables list and more information:
650-496-5910
www.cityofpaloalto.org/zerowaste
Why waste a good thing?
ATTACHMENT D
Potential Special Provisions for Recycling and Composting
Ordinance
Requirements for Specific Facility Types and Situations
While the Ordinance would apply to all types of waste generators in Palo Alto, certain kinds of
waste generators will necessitate special requirements due to specific circumstances and
limitations.
Property Managers/Multi-unit Buildings and Complexes
OWners or managers of multi-unit complexes, condos, and multi-tenant commercial
properties that maintain shared recycling, composting and garbage services will not be
responsible for compliance by tenants. However, owners and managers of these types of
properties will be required to subscribe to appropriate service levels for recycling and
composting, and maintain appropriate, properly labeled containers in locations
convenient for tenant use. They will also be required to provide training to tenants,
employees, and contractors, including janitors, on what materials go in each container,
and re-educate tenants, employees, and contractors at least once per year. City staff and
GreenWaste Outreach Coordinators will provide assistance in training of tenants,
employees and janitorial staff. Owners and managers of multi-unit complexes will be
required to supply each tenant with an in-unit recycling bin (Recycle Buddy) provided by
GreenWaste of Palo Alto.
Hotels
A hotel, motel or similar lodging facility will not be held responsible for compliance by
guests, if the facility has a method and system for guests to recycle materials within
individual rooms and common areas. This system shall include instructions for the guests
on the means of recycling, as well as the fact that placement of recyclable material in the
garbage is prohibited by the City of Palo Alto. Hotels and motels will be responsible for
compliance with the Ordinance in all other respects.
Pu blic Litter Cans
The owner or entity responsible for existing public litter cans will not be held responsible
for compliance by the general pUblic. After [Date TBD], the owner or entity responsible
for new, upgraded or replaced public litter cans will not be held responsible for
compliance by the general public, if the litter can provides an opportunity to separate
recyclables from garbage, either through design of the litter can or by provision of an
adjacent dedicated recycling can.
Unauthorized Dumping
On a case by case basis, a garbage customer will not be held responsible for recyclables
deposited by the public in curb/alley containers located outside a premise on a public
street or alley if the customer demonstrates to the Director of Public Works (or designee)
that (a) the public was the source of the recyclables, (b) the customer has implemented an
internal recycling and/or compo sting collection program and subscribes to appropriate
service levels for recycling/composting, and (c) for commercial customers the garbage
container is kept locked when unattended.