HomeMy WebLinkAboutStaff Report 229-10TO: HONORABLE CITY COUNCIL
FROM: CITY MANAGER DEPARTMENT: LIBRARY
DATE: MAY 3,2010 CMR: 229:10
REPORT TYPE: ACTION
SUBJECT: Approval of the Naming Recognition Plan for Significant Donations to
the Palo Alto Library Foundation's Capital Fundraising Campaigu
for Measure N Projects
RECOMMENDATION
Pursuant to Section 3 of City Policy and Procedure 1-15, Naming City-Owned Land and
Facilities (Attachment A), staff recommends that the City Council approve the attached naming
recognition schedule and authorize the Palo Alto Library Foundation to proceed with making
naming commitments according to that plan for the organization's "Launch our Libraries"
campaign, in support of the purchase of furniture, equipment, books and other collection items
for the Measure N bond projects.
BACKGROUND
On November 4,2008, Palo Alto voters passed Measure N, authorizing the issuance of up to $76
million in general obligation (GO) bonds, to fund library and community center capital
improvements. The procecds from the GO bond authorized by the measure will be used to
construct a new Mitchell Park Library & Community Center, expand and renovate Main Library,
and renovate Downtown Library. By state law, proceeds of a GO bond cannot be used to
purchase non-capital furniture, equipment, and fixtures (FF&E) for the facilities. Another source
of funding is needed for the purchase of the new furniture, computers and other technology
needed for these facilities. In 2008, Group 4 Architecture, the firm hired by the City to design
the bond measure projects, estimated the FF&E costs at $4.3 million for the three improved
facilities.
The Palo Alto Library Foundation (P ALF), a 501c (3) nonprofit organization, was founded in
2001 to provide financial support to the Palo Alto City Library. The mission of P ALF is "to
spearhead fundraising campaigns to support a modern, dynamic library system that serves the
needs of everyone in our city." PALF, along with the Friends of the Palo Alto Library, have
been strong partners for the City, with records of success in financial support of the library
CMR: 229:10 Page 1 of 4
i
system. PALF raised over $1 million in private donations to rebuild and furnish the Children's
Library, which was reopened in 2007.
Following tile passage of Measure N, the Board of Directors of P ALF agreed to undertake a $6
million campaign, "Launch our Libraries" to fund the needed FF&E for the library and
community center projects. The total includes $4.3 million for FF&E, $1.0 million for new
books for the libraries, plus $0.7 million for associated costs and contingencies.
To support the "Launch our Libraries" canlpaign, PALF proposes to offer naming opportunities
of roomS in the bond measure facilities to donors who contribute a minimum of $100,000. As
required by Policy and Procedures 1-15 (Naming City-Owned Land and Facilities), staff is
bringing this plan forward for Council's authorization which will allow P ALF to proceed to offer
these opportunities as the organization undertakes its campaign in support of the bond measure
facilities.
DISCUSSION
On April 12,2008, the City Council approved revisions to the City's policy on naming city
owned land and facilities to aceommodate naming opportunities associated with significant
donations to capital campaigns that raise funds for the acquisition, construction or renovation of
City facilities. Prior to these revisions, the policy granted to the City Manager, subject to the
final approval of the City Council, approval of naming places within City-owned land or
facilities, such as rooms in a building or fields in a park. In order to simplify the approval
process, the City'S naming policy was revised with the addition of Seetion 3-"Procedure for
Offering Naming Recognition for Significant Donations to Capital Fundraising Campaigns."
As stated in the policy:
"This section applies to any organized fundraising initiated by the City, a
Board/Commission or other group whose sole purpose is to support City
programs and operations in support of the renovation/expansion of an
existing building, the construction of a new facility, the acquisition of a
building/land, or the furnishings, fixtures and equipment in said facilities."
Alison Cormack, President ofPALF, met in February, 2010 with City staff to discuss the
Foundation's preliminary plans for the fundraising cumpaign and to review the requirements of
the City's naming policy. PALF's request to ofTer naming recognition opportunities as part of
the "Launch our Libraries" campaign has been developed within the guidelines ofthe City'S
naming policy as revised in April, 2008.
To comply with the requirements for requesting Council's approval of offering naming
recognition for major donations to the "Launch our Libraries" campaign, P ALF has submitted
information about the campaign (Attaclnnent B), including a detailed schedule of naming
opportunities for the spaces in the bond measure facilities (Attaclnnent C).
The schedule of naming opportunities includes the names and descriptions of the rooms in the
renovated Downtown Library, the new Mitchell Park Library & Community Center, the
renovated and the expanded Main Library along with the associated gift levels that will secure
CMR: 229:10 Page 2 of4
"
naming recogmtlOn. Staff worked with PALF to identify significant spaces in these facilities that
would provide opportunities for naming recognition. A committee of Library and Community
Services staff developed the room names (e.g. El Palo Alto Room for the large multipurpose
event room in the new Mitchell Park facility) -these were reviewed by the City Manager and the
Library Bond Projects Stakeholders Committee. When a gift is received, the signage or plaque
for that room will include the name and the donor, e.g. "El Palo Alto Room, a gift of Martha &
George Washington." While campaign gift levels are assigned for all significant rooms in the
bond measure facilities, PALF does not expect that all of these areas will receive a naming gift.
The naming recognition schedule proposed by P ALF includes three levels of gifts -Levell:
$100,000 -$250,000; Level 2: $400,000-$500,000, and Level 3: $1,000,000-$2,000,000. The
size and function of the rooms detennined the gift levels designated for each area. P ALF will
have the discretion to detennine the appropriate amount for each room within the range of the
assigned level. The schedule does not include any recommended levels for naming entire
buildings. If a donor expresses interest in naming an entire facility and offers a substantial gift,
PALF would, per the naming policy, present this separately to City Council for approval. The
City's policy prohibits naming entire facilities in recognition of significant contributions from
corporations or corporate foundations, and business logos are not allowed on any City owned
land, building, or sub-facility. However, the naming policy does allow naming recognition of
corporate or commercial entities in facility interiors or on sub-facilities.
Although not required by Section 3 of the policy, the naming recognition plan proposed by
P ALF was reviewed by the Library Advisory Commission (LAC) at its April 22, 2010 meeting.
Although a vote was not taken, the LAC expressed full support for PALF's recognition plan as
presented by Alison Connack.
The approval of the proposed naming recognition schedule by the City Council provides PALF
the authority to proceed with making commitments for naming opportunities to potential donors.
Naming of a room or area will not occur until the pledged donation is received. P ALF will
present a final report to Council for approval, detailing the funds received and naming
opportunities granted. At any time during the fundraising campaign, either P ALF or the City
Manager may come to the Council for approval of one or more naming recognitions. All naming
recognitidn must be finalized by resolution, adopted by the Council.
It should be noted that offering naming recognition opportunities for gifts of $100,000 or higher
isjust one strategy ofPALF's "Launch our Libraries" campaign. The Foundation has developed
other elements of the campaign to appeal to donors of all means.
RESOURCE IMPACT
Approval of the naming recognition plan of the Palo Alto Library Foundation will support the
organization's $6 million fund-raising campaign for the purchase afnon-capital items that cannot
be acquired with the bond proceeds. The success of this campaign is critical to completion of the
library and community center upgrades as the City's General Fund currently does not have the
capacity to support the needed FF&E purchases.
CMR: 229:10 Page 3 of4
In FY2011, stafTwiIl develop a multi-year capital improvement project to accept the donations
made by PALF or other donors for the FF&E needs of the bond measure projects. PALF plans
to collect thc donations made to its campaign and tum the proceeds over to the City in
approximately three deposits, timed to make the funds available as the FF&E and new book
purehases are needed.
POLICY IMPLICATIONS
Approval of this recommendation is consistent with the City'S naming policy for city-owned
land and facilities. PALF's fundraising campaign supports the Council's FY2010 priority of
City Finances by providing additional revenue to supplement the bond measure proceeds.
ENVIRONMENTAL REVIEW
The recommendation in this report does not constitute a project requiring enviromnental review
under the California Environmental Quality Act (CEQA).
ATTACHMENTS
Attaclnnent A: City Policy and Procedure 1-15, Naming City-Owned Land and Facilities
Attachment B: Palo Alto Library Foundation "Launch our Libraries" Campaign Plan
Attachment C: Palo Alto Library Foundation "Launch our Libraries" Naming Recognition
Schedule
PREPARED BY: DI!~~::J!~,;,'P
Library Director
CITY MANAGER AFPROV AL:
---....... ~.~---....... ~.~-------------
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ATTACHMENT A
POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
NAMING CITY-OWNED LAND AND FACILITIES
POLICY STATEMENT
The purpose of this policy is to ensure that City-owned land and facilities, when named for
individuals, are persons who have made significant contributions or performed services deemed
to hive been of major importance to the community.
This policy establishes uniform procedures for the naming of City-owned land and facilities as
set forth by Council Resolution No. 6211, approved on December 12, 1983, and revised by
Council on April 12, 2004. The policy is applicable to new and existing City-owned land and
facilities.
The policy provides a mechanism for citizens to suggest names which they believe should be
considered for new City facilities or land acquisitions and for the renaming of existing facilities
and lands. The policy also establishes criteria which will guide the Historical Association and the
appropriate City Commission or Committee in recommending names to the Council for
approval.
Naming and renaming City-owned land and facilities shall be the responsibility of the City
Council. However, places within 'City-owned land or facilities, such as a room or patio within a
building or a trail or athletic field within a park, which do not require formal dedication by the
City Council, may be named by the City Manager or his/her designee, subject to final approval
by the City Council via the consent calendar.
This process does not apply to the naming of streets which will continue to be processed through
the Planning and Community Environment Department (Policy and Procedure 1-16: Naming of
City Streets), The naming of a street may be considered an appropriate alternative means of
honoring an individuaL
Tbe City Council haS determined that significant individual, family or foundation contributions
to the construction/renovation of City facilities can be recognized through the naming of said
facilities after these groups. This document outlines the procedure to be followed when a fund
raising group or board, with the approval of the City Council, embarks upon a capital campaign
for the purpose of securing private funds for the acquisition of land, renovation/expansion of an
existing building, or the construction of a new facility, and wishes to offer naming opportunities
in recognition of significant donations of money or land, The City Council has determined that
significant contributions from corporations or corporate foundations to capital campaigns will
nof be accepted in exchange for the ability to name entire facilities in recognition of these
corporate entities. However, the City Council has agreed to allow naming recognition of
corporate or commercial entities in facility interiors or on sub-facilities as described in this
policy.
Business logos assoeiated with any benefactor seeking naming rights shall not be allowed on any
City owned land, facility, building or sub-facility under this policy.
Page I of8
POLICY AND PROCEDURES 1-15/MGR
Revised: April 2008
The City may remove any business name from a City facility or property if the business declares
bankruptcy and goes out of business. The City may remove any individual name from a City
facility or property if the person is convicted of a felony or other crime of moraltorpitode. If a
name is removed under this provision, the City shall not be required to retorn the donation.
SECTION-1: PROCEDURE FOR NAMING NEW FACILITIES OR CITY-OWNED
LANDS
In cases involving a major capital fundraising campaign, there will be a separate and different
procedure from the one outlined below. Section 3 below on "Naming Recognition for Capital
Campaigns" further outlines this process.
A. Responsibility of the Project Manager
Implementation of this policy is the responsibility of the department in which the project to be
named is managed. In the instance of a new City-owned land or facility, the project manager
should inoorporate the process for naming into the project schedule so the naming is
accomplished in a timely manner.
L Requests concerning a name to be given to the City-owned land or facility shall be
made in writing on an approved suggestion form to the City Clerk.
a. The project manager should alert the City Clerk when to expect the submission
of names and the anticipated time frame for the naming process.
b.The project manager may submit suggested names on an approved suggestion
form on behalf of staff or citizens who have been involved in the project
development.
c. In some instances, it may be appropriate to actively solicit suggestions and, in
those cases, the project manager should specifY a time frame for submissions and
method of notification.
d. All submittals, whether from an individual or an organization, must include the
name and address of the submitter. No anonymous submittals will be accepted.
e. All suggestions will be given the same consideration without regard to the.
nomination source. -
2. The project manager is responsible for conveying the name suggestion forms from the
City Clerk to the Palo Alto Historical Association and presenting the recommendations
from the Historical Association 10 Ihe appropriate commission or committee whose
sphere of influence is most closely associated with the facility in question. The Parks and
Recreation Commission shall review name suggestions for acquired land to be dedicated
as a park, recreational facilities, community centers and .interpretive centers. The Library
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POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
Advisory Commission shall review name suggestions for library facilities. The Public
Art Commission shall review name suggestions for art facilities. The Policy and Services
Committee shall review name suggestions for police, fire or utility facilities as well as
major civic complexes.
a. The Historical Association may also originate suggestions for names or provide
suggestions for appropriate alternatives as part of its recommendations.
b. The project manager shall assure that adequate time is allowed for the
Historical Association and the appropriate commission or committee to evaluate
the recommended names.
c. The Historical Association shall determine if the suggested names meet the
criteria of appropriate significance, and shall submit the recommendations to the
appropriate commission or committee together with the rationale for the
recommendations. The response from the Historical Association shall
acknowledge all the names that are submitted, but recommend only those which it
fuels meet the criteria and warrant serious consideration.
B. Responsibility of the Reviewing Commission Or Committee
1. The commission or committee shall conduct a public hearing, confirm that the
recommended names meet the criteria of appropriate significance, select
t·· recommendation(s) provided by the Historical Association, and shall forward its
recommendation to the City Council. The report from the commission or committee shall
acknowledge all ofthe recommended names together with their evaluation, but present
~ • only the name(s) which it feels best meets the criteria and merits serious consideration by
,. the City Council.
2. Once approved, a transmittal and resolution will be prepared by staff for consideration
and approval by the City Council. The transmittal shall include a narrative of historic
reference prepared by the Palo Alto Historical Association for the name, a copy of the
name suggestion form, and minutes of the Commission meeting when the
recommendation was discussed.
C. Criteria
The following criteria shall be used in selecting an appropriate name for City-owned land and
facilities.
I. The name should, if possible, have or preserve the geographic, environmental (relating
to natural or physical features), historic or landmark connotation of particular
significance to the area in which the land or facility is located, or for the City as a whole.
Either connotation is equally valid.
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POLICY AND PROCEDURES l-lS/lVIGR
Revised: April 2008
2. Acknowledgement of contributions: Consideration may be given to naming the City
owned land or facility after an individual when the land or facility, or the money for ils
purchase, has been donated by the individual, or when otherwise warranted by some
contribution or service which is deemed to be of major and lasting significance to the
acquisition of that piece of land, or planning, development, construction or renovation of
that particular facility. Donation ofland or resources shall not constitute an obligation by
the City to name the land or facility or any portion thereof, after an individual, family, or
individual/family foundation. City-owned lands, parks, or entire facilities shall not be
named for benefactor organizations, groups or businesses, but in special cases, may be
considered for sub-facilities such as rooms or playgrounds. In cases involving a major
capital fundraising campaign, see Section 3 below -Naming Recognition for Capital
Campaigns.
3. Names honoring individuals or families, other than those of recognized historic
importance, must be supported by compelling reasons,
4, In the event the City-owned land or facility was formerly school property or had other
ownership such that the name of the school, building or site has community significance
or community recognition, consideration may be given to preserving that name.
5. The City encourages naming which reflects the City's ethnic and cultural diversity.
6. No City-owned land or .facility shall be named after a seated elected or appointed
official.
7.,No City-owned land or facility shall be named after a person whose contribution to the
City of 1'alo Alto was or is a part of that individual> s normal duties as an employee of the
City, . An exception may be made for former such employees who have contributed
volunteer services of an exceptional nature beyond their normal duties.
8. ,When naming sub-facilities or interior spaces, such as rooms or playgrounds, after
corporate or commercial entities or foundations, these entities must abide by the City's
anti-discrimination policy.
D. Council Action
I, The recommendations received from the Historical Association and the commission or
committee shall be placed on the Council agenda for final approval.
2. Action by the Council shall be by Council Resolution.
E. Follow-up to Selection of the Name
1. The above-described process for selecting an appropriate name should precede the
preparation of a park dedication ordinance.
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POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
2. Subsequent to approval by the City Council, the name for the City-owned land or
facility shall be conveyed to the Department of Public Works for incorporation in City
official maps and plans, and to the Palo Alto Historical Association for its records.
F. Naming Places Within City-owned Land or Facilities
Indthe case of places within City-owned land or facilities, where the policy does not require a
Council resolution, responsibility for requesting Council approval of the new name shall reside
with the department head who manages the land or facility.
Ideally, the naming of features within a park and specific trails or facilities within open space
lands will occur during the master plim or site plan process.
Names within parks should be appropriate to the park by reflecting the expression of the place
(topography, geology, natural features), flora and fauna, or history of the area.
In advance of the naming, the department head shall send a memorandum to the City Manager
advising of the proposed action and requesting approval. The City Manager will then seek
approva!ofthe name from the City Council via the consent calendar.
SECTION 2: PROCEDURE FOR RENAMING EXISTING FACiLITIES OR CITY
OWNED LANDS
Existing place names are deemed to have historic recognition. City policy is not to change the
name of any existing facilities or City-owned land, particularly one whose name has City or
regional significance, unless there are compelling reasons to do so. Further, the City will
consider. renaming to commemorate a person or persons onJy when the person or persons have
made major, overriding contributions to the City and whose distinctions are as yet unrecognized.
A. Renaming Suggestions
I
I. All requests concerning a new name to be given to the City-owned land or facility shall
be made in writing on an approved suggestion fonn to the City Clerk. The suggestion
must detail how the proposed name change is consistent with the criteria, the purpose of
the name change, and how the new name is directly associated with the land or facility.
2. All submittals, whether from an individual, organization or City staff, must inclUde the
name and address or the submitter. No anonymous submittals will be acceptod.
3. The City Council shall initiate the renaming process by referral of the public or staff
request to the commission or committee whose sphere of influence is most closely
associated with the facility in question. Council can also initiate the renaming oflands or
a facility without a public request whenever deemed necessary or in the best interest of
the City of Palo Alto, following established criteria. Once the referral is made by the City
Page 5 of8
POLICY AND PROCEDURES l-lS/MGR
Revised: April 2008
Council to a specific commission or committee, the commission or committee will await
comment and evaluation of the new name from the Palo Alto Historical Association.
B. Responsibilitv of the Project Manager
I. The City Clerk is responsible for conveying the name suggestion form(s) received by
'. the deadline to the Project Manager, who will be responsible for forwarding to the Palo
Alto Historical Association and then transmitting the recommendation(s) from the Palo
Alto Historical Association to the appropriate commission or committee as outlined in
Section A above.
2, The recognized neighborhood association in the vicinity of the land or facility will be
notified of the proposed name change at the lime the reviewing commission or commillee
receives the report from the Historical Association,
C. Responsibility of the Reviewing Commission Or Committee
I, The commission or committee shall conduct a public hearing, confirm that the
suggested name(s) meet the criteria of appropriate significance, select recommendation(s)
from the names provided by the Historical Association, and shall forward its
. recommendation to the City CounciL The report from the commission or committee shall
acknowledge any recommended names together with its evaluation, but present only the
name or names which it feels best meets the criteria and merits serious consideration by
the CounciL
2. Once approved, a transmittal and resolution will be prepared by staff for consideration
and approval by the City Council. The transmittal shall include a narrative of historic
reference for the name or names, together with a copy of the name suggestion form.
D. Criteria
Each application for renaming a city park or facility must meet the criteria in this policy, but
meeting all criteria does not ensure renaming.
City-owned lands and facilities may be renamed for an individual(s) under the following
conditions, Where the individual:
I, Has made lasting and significant contributions to the protection of natural or cultural
resources of the City of Palo Alto, or
2. Has made substantial contributions to the betterment of a specific facility or park,
consistent with the established standards for the facility, or
3. Has made substantial contributions to the advancement of commensurate types of
recreational opportunities within the City of Palo Alto.
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POLICY AND PROCEDURES I-IS/MGR
Revised: April 2008
E. Council Action
'-" .-.'-
1. The recommendations received from the Palo Alto Historical Association and
commission or committee shall be submitted for Council approval.
2. Action by the Council shall be by Council Resolution.
FiFollow-up to Selection of Name
1. Subsequent to approval by the City Council, the new name for the City-owned land or
facility shall be conveyed to the Department of Public Works for incorporation in City
official maps and plans, and to the Palo Alto Historical Association for its records.
NOTE: Questions and/or clarification oJ this policy should be directed to the City Manager's
Office.
SECTION 3: PROCEDURE FOR OFFERING NAMING RECOGNITION FOR
SIGNIFICANTDONATIONS TO CAPITAI~ FUNDRAISING CAMPAIGNS
;1: This section applies to any organized fundraising initiated by the City, a Board/Commission or
{' other group whose sole purpose is to support City programs and operations in support of the
renovation/expansion of an existing building, the construction of a new facility, the acquisition
of a building/land, or the furnishings, fixtures and equipment in said facilities.
" A. Responsibilitv of the staff liaison to JheBoal'd, Commission. Task Force or group
< conducting the Capital Campaign
Implementation of this policy is thc responsibility of department in which the project
to be acquired/constructed/renovated is managed. A staff liaison appointed to work
with· the board/committee will guide them through the process and manage
appropriate contacts with other departments as necessary during the· acquisition,
design and construction process. This will ensure that appropriate information and
materials are provided to the group and that opportunities and expectations are clear,
understandable, and feasible within the framework of the project.
B. When a Capital Campaign is initiated by the City, a Commission or other group
whose sole pllrposc·is to support City programs and operations, accommodations to
the procedmes outlined in Sections 1 and 2 shall be made as follows:
a. The organizing body may meet and discuss preliminary plans with the City's
. liaison, Department Head and the City Attorney's office in order to facilitate any
"silent" fundraising peried.
b. The organizing body shall request authorization from the City Council for a
Naming Recognition Plan ill support of a specific project. They shall provide the
following information in their request:
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POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
I. Name of the organizing body;
II. Purpose of the campaign;
iii. Monetary goal ofthe campaign;
iv. Expected tenn ofthe campaign;
v. Plan for naming recognition including a schedule of naming opportunities
and associated gift levels
VI. Maintenance/replacement of naming recognition items City staff shall
work with the organizing body to ensure that the plan includes
acknowledgement of the maintenance responsibilities associated with any
naming recognition items within the facility.
c. Once the Naming Recognition Schedule has been approved by the City Council,
the fund-raising body shall have the authority to proceed with making
commitments for naming oppOltunities with potential donors subject to final
Council review.
d. 111e naming of a facility or sub-facility will not occur until the pledged donation is
received.
e. Consistent with the Gifts to the City policy, all gifts paid directly to the City shall
he duly reported to the Administrative Services Department (ASD) Director and
recognized appropriately in accordance with that policy (Policies and Procedures
1-18). If a. donation was given anonymously, the donor's identity shall be
protected to the extent possible.
f. Under this procedure, the organizing body must present a final report to the City
Council for approval, detailing the funds received and any naming opportunities
granted, along with a timeline for the completion of the recognition. The group
may also come to the Council at any time during the capital campaign for
approval of one or more naming recognition items. All naming recognition must
be adopted by resolution of the City Council. The City Manager or designee can
also request that any donations and associated naming recognitions be brought to
the City Council at an earlier point in the capital campaign for approvaL
C. The one exception to this procedure shall be for the naming of an entire building as
recognition for a significant monetary or land contribution. If a fund-raising group
secnres a donation significant enough to warrant naming the entire facility in
recognition of that individual, family or fonndation, this should be presented directly
to the City Cou.ncil for approval separately and as soon as possible after this type of
donation is secured. As part of this approval process, the Council may solicit input
from the Palo Alto Historical Association or the appropriate board/commission.
Consistent with the policy statement, .the City will not recognize significant corporate
. donations by naming an entire facility in honor of these entities.
D. . In cases of major building reconfigurations or disasters that desteey or damage
portions of the building, the City reserves the right to remove and not replace naming
recognitions. However, the City will consider the original donation intent in these
instance.s and make accommodations as feasible.
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POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
APPLICATION FOR NAMING OR RENAMING
CITY-OWNED LANDS OR FACILITIES
Naming objectives:
I, Ensure that parks, recreational areas and Jacililies are easily identified
and located
2, Ensure that flames deSignated Jar parks, recreational areas and Jacilities
are consistent with the values and character oj the area or neighborhood
served,
3, Encourage public participalion in the naming. renaming and dedication oj
parks, recreation areas and facilities.
4, Encourage the donation oj land. fimds Jar land acquisition or development
by individuals and groups,
Criteria for naming new facilities or parks:
The following criteria shall be used in selecting an appropriate name for City-owned land and facilities,
1, The name shall have or preserve the geographic, environmental (relating to natural or physical
featnres), historic or landmark connotation of particular signifleance to the area in which the land or
t ", faeility is located, or for the City as a whole, Either connotation is equally valid,
2. Consideration may be given to naming the City-owned land or facility after,an individual when the land
or facility, or the money for its purchase, has been donated by the individual, or when otherwise
warranted by some contribution or service which is deemed to be of major and lasting significance to the
aequisition of that piece of land. or plaIming, development, construction or renovation of that particular
fahlity. Donation ofland or resources shall not constitute an obligation by the City to name the land or
facility or any portion thereof, after an individual or family, City-owned lands or parks shall not be named
for benefactor organizations, groups or businesses, but in speeial eases, may be considered for sub
facilities such as rooms or playgrounds,
3, Names honoring individuals or families, other than those of recognized historic importance, must be
supported by compelling reasons.
4, In the event the City-owned land or facility was fonner!y school property or had other ownership such
that the name of the school, building or site has community significance or community reeognition,
consideration may be given In preserving that name,
5. The City encourages naming which reflects the City's ethnic and cultural diversity.
6, No City-owned land or facility shall be named after a seated elected or appointed official,
7. No City-owned land or facility shall be named after a person whose contribution to the City of Palo
Alto was or is a part of that individual's nomla! duties as an employee of the City, An exceptiou may be
made for fanner such employees who have contributed volunteer services of an exceptional nature
beyoud their normal duties,
8. When naming sub-facilities, such as rooms or playgrounds, after corporate or commercial
entities or foundations, these entities must abide by the City's anti-discrimination policy.
Page I of3
Criteria for renaming existing facilities of parks:
POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
Each application for renaming a city park or facility must meet the criteria listed above, but meeting all
criteria does not ensure renaming.
Existing place names are deemed to have historic recognition. City policy is not to change the name of
any existing facilities or City-owned land, particularly one whose name has City or regional significance,
unless there are compelling reasons to do so. Further, the City will. consider renaming to commemorate a
person or persons only when the person or persons have made major, overriding contributions to the City
and whose dL,tinctions are as yet unrecognized.
City-owned lands and facilities may be renamed for an individual(s) under the following conditions.
Where the individual:
1. Has made lasting and significant contributions to the protection of natural or cultural resources of the
City <?fPalo Alto, or
2. Has made substantial contributions to the betterment of a specific facility or park, consistent with the
established standards for the facility, or
3. Has made substantial contributions to the advancement of commensurate types of recreational
opportunities within the City of Palo Alto.
Suggestions for naming or renaming City-owned lands or facilities shall be evaluated on the basis of the
above criteria and upon appropriate documentation.
Person making the name suggestion (required):
Address (required): ___________ -'-____________ _
Contact phone number (required): ____________________ _
E-mail (notrequired): _______________________ _
Location of site or facility to be named: ____________________ _
Suggested name (required): ______________________ _
Biographical information: (Explain) ____________________ _
Civic involvement (Explain)
Page 2 on
POLICY AND PROCEDURES 1-151MGR
Revised: April 2008
Connection to the facility: (Please explain in depth) _______________ _
----------_ .... _ .... _-------------
.-~ .. -----~
Reason for Nomination (required): _____________________ _
.-------------.............. ~ .... .
---~----------.... -~ .... --------------
------------~~ .... -~ .... ----------
Additional Comments (additional information may be attached): __________ _
----............. -~ .... .
Date Received by the City Clerk: -,-_-,-.,-__________ _
Submitted to Palo Alto Historical Association: __________ _
Date scheduled for review by commission: ___________ _
Page 3 of3
ATTACHMENT B
li6ra ALTO
FOUNDATIOry
"Launch our Libraries" Campaign
In Support of Library Bond Measure Facility Improvements
Name of the organizing body
Palo Alto Library Foundation
The mission of the Palo Alto Library Foundation is to spearhead fundraising
campaigns to support a modern, dynamic library system that serves the needs of
everyone in our city.
Purpose of the campaign
To provide funds for the furniture, fixtures, and equipment (FFE) for the three
libraries and one community center being built with Measure N bond funds.
Bond funds cannot be used for FFE or books. Funds raised by the Foundation
will pay for tables, chairs, bookshelves, computers, conference room equipment,
books, electronic resources and other similar items.
Monetary goal of the campaign
The Foundation has set a goal of $6 million. This is comprised of the following
items, all of which are original estimates:
Downtown FFE
Mitchell Park FFE
New books, etc.
Main FFE
PALF operating costs (4 years)
Donor recognition expenses
Contingency
Expected term of the campaign
$0.3 million
$2.4 million
$1;0 million
$1.6 million
$0.2 million
$0.1 million
$0.4 million
The fundraislng campaign will run through the end of 2012 with final recognition
occurring in 2013 when Main reopens.
Plan for naming recognition
Gifts of $5,000 or more will be recognized on donor appreciation plaques at each
of the three sites. Gifts of $100,000 to $2,000,000 also come with the
opportunity to be recognized at a specific location within one of the buildings.
Please see the at/ached schedule for details.
Maintenance/replacement of naming recognition items
There will be three plaques at the end of the campaign, one located at each of
the facilities. They will be deSigned to require minimal maintenance. To the
extent that there is some unusual expense associated with maintenance or
replacement, the Foundation will bear that cost.
ATTACHMENT C
Launch our Libraries
Naming opportunities associated with this campaign
Palo Alto Library Foundation, April 2010
The campaign has three levels of visionary gifts. Specific amounts within that
level will vary depending on the size and purpose of the room.
Levell $100,000 to $250,000
Level 2 $400,000 to $500,000
Level 3 $1,000,000 to $2,000,000
Downtown Library
EI Camino Real
Kids Place
Carnegie Room
University Room
Program room (60)
Children's room (16 plus floor seating)
Group study room (6)
Conference Room (8)
Mitchell Park Library and Community Center
Library
Kids Place
Ventura Room
Teen Zone
Midtown Room
Greenmeadow Room
Barron Park Room
Fairmeadow Room
Palo Verde Room
Green Acres
Community Center
EI Palo Alto Room (E&W)
The Drop
Matadero Room (N&S)
The Courtyard
Oak Room
Adobe Room
The Court
Main Library
Embarcadero Room
Teen Zone
Duveneck Room
Crescent Park Room
St. Francis Room
Leland Manor Room
Notes:
Children'S area (72 plus floor seating)
Technology learning center (22)
Teen area (31)
Program room (60)
Second floor group study room (10)
First floor group study room (8)
Second floor group study room (8)
Children'S study room (6)
Intensive Roof Garden
Multi-purpose event room (300)
Teen game room (varies with activity)
Large classroom with technology (60)
Courtyard
Program room (36)
Art classroom (28) with patio
Outdoor half basketball court
New wing (100)
Teen room (TBD)
Group study room (6)
Group study room (6)
Group study room (4)
Group study room (4)
Numbers In parentheses are the capacities of the rooms
Subject to approval by the City Council
Campaign Gift
Level 2
Levell
Levell
Levell
Level 3
Level 2
Level 2
Level 2
Levell
Levell
Levell
Levell
Levell
Level 3
Level 2
Level 2
Levell
Levell
Levell
Levell
Level 3
Level 1
Level 1
Level 1
Levell
Levell
All gifts will be to the campaign, not to a particular library or for particular items
Some donors at this level may wish to remain anonymous
It is not expected that all or even most of these areas will receive a naming gift