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HomeMy WebLinkAboutStaff Report 133-08TO: FROM: DATE: SUBJECT: City of Palo Alto City Manager’s Repor 11 HONORABLE CITY COUNCIL CITY MANAGER DEPT: CITY MANAGER’S OFFICE FEBRUARY 4, 2008 CMR: 133:08 POLICY AND SERVICES COMMITTEE RECOMMENDATION TO CITY COUNCIL FOR DISCUSSION OF WHETHER THE EXISTING POLICY FOR NAMING CITY-OWNED LAND AND FACILITIES SHOULD BE MODIFIED TO ACCOMMODATE NAMING OPPORTUNITIES FOR MAJOR DONORS TO CAPITAL CAMPAIGNS THAT RAISE FUNDS FOR THE CONSTRUCTION OR RENOVATION OF CITY FACILITIES RECOMMENDATION The Policy and Services Committee recommends that the City Council consider the question of whether the City should modify the existing policy on naming City-owned land and facilities to accommodate naming opportunities for major donors to capital campaigns that raise funds for the construction or renovation of City facilities and then refer the item back to Policy and Services for completion of revisions to the naming policy, if so warranted. BACKGROUND The success of the private fundraising efforts for the recent renovation of the Children’s Library has ignited enthusiasm in several local groups to initiate capital campaigns to supplement the City’s funding for the upcoming library/community center and public safety building projects. There has also been an ongoing effort to raise funds for additions and/or improvements to the Art Center. Although it is unlikely that sufficient private funds could be raised to completely fund any of these projects, the contributions raised can significantly increase the City’s ability to help make these desired facilities and amenities possible. In order to be successful, these fundraising groups need to have the tools and authority to make commitments to potential donors regarding the benefits of making such a significant financial donation. One of those potential benefits is a naming opportunity, which can be a coveted form of recognition and a major attraction for corporate giving. The current policy on naming City-owned land and facilities (Attachment A) was most recently updated in 2004 to address the following: ¯Development of a process for the re-naming of parks and facilities; ¯The inclusion of the Parks and Recreation Commission, or other appropriate commissions in the review process for any facility naming or re-naming; CMR 133:08 Page 1 of 3 Addition of criteria for selecting names; and New accommodation for recognizing individuals contributions to the community. who have made significant At the time of the update, staff did consider the possibility of naming a park or facility after a benefactor business, group or organization, but decided against it because it would be such a significant change in tradition for Palo Alto. Although only three years have passed, project funding has become significantly more challenging. Additionally, non-profit support groups have indicated an interest in re-addressing this issue in relation to their upcoming capital fund-raising campaigns. If a fund-raising body were to secure a donation in an amount significant enough to fund a major portion of a building/project, there is the question of whether a naming opportunity could be made available for that donor. COMMITTEE REVIEW AND RECOMMENDATION On October 1, as a part of the Council action approving a Budget Adjustment Ordinance for the Mitchell Park Library and Community Center project, the City Counci! also voted to refer the facility naming issue to the Policy and Services Committee for review and comment. A report was prepared for the Policy and Services Committee (Attachment B) outlining the various questions in which direction was desired before preparing revisions to the policy for review. Staff also performed research on other agencies’ facility naming policies and created a spreadsheet (Attachment C) outlining features of the different policies examined. After reviewing the wide range of questions and issues proposed for comment at its November 14, 2007 meeting, the Policy and Services Committee recommended that the full Council first answer the fundamental question of whether the City is willing to consider the possibility of putting a private or corporate name on a City facility in exchange for a significant financial contribution. This question needs to be answered before any further policy development work is initiated.. Once direction is provided on that issue, the Policy and Services Committee would review and provide direction on the remaining questions and options available. Staff would then prepare revisions to the existing policy for the Council’s review. If the Council is willing to consider private or corporate naming, clear parameters would be incorporated into the policy to address such topics as: o Avoiding names that conflict with the vision and mission of the City; ¯Defining the amount/level of donation required to be recognized with a naming opportunity; ¯Defining a procedure for approval of naming schedules in advance; and ¯Other topics as outlined in the November 14 report to Policy and Services. If the Council decides against private or corporate naming of facilities, there are still some modifications to the policy related to capital campaign fund-raising that staff would like to propose. Those items would then be re-addressed with the Policy and Services Committee and would return to the full Council for final review and consideration. RESOURCE IMPACT CMR 133:08 Page 2 of 3 If the City Council is willing to consider private or corporate naming opportunities, the proposed modifications to the City policy on naming City-owned land and facilities could result in substantia! contributions to the City for projects that involve capital campaigns where significant donations are recognized with naming opportunities. POLICY IMPLICATIONS These policy modifications, if developed and approved by the City Council, will be incorporated into the policy on naming City-owned land and facilities as procedures for offering naming opportunities in exchange for and/or in recognition of significant contributions to capital campaigns organized and operated by authorized support groups. Any implications to the City’s Gift Policy will be clearly stated in the final report. ENVIRONMENTAL REVIEW This is not a project, under Section 21065 of the Public Resources Code, requiring review under the California Environmental Quality Act. ATTACHMENT A: ATTACHMENT B: ATTACHMENT C: Existing Policy (1-15) for Naming City-Owned Land and Facilities November 14, 2007 Report to Policy and Services Committee Comparison of Facility Naming Policies PREPARED BY: Kelly Morariu Assistant to the City Manager CITY MANAGER APPROVAL: Emi y~Har~i~ Assistant City Manager CMR 133:08 Page 3 of 3 Attachment A POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 NAMING CITY-OWNED LAND AND FACILITIES POLICY STATEMENT The purpose of this policy is to ensure that City-owned land and facilities, when named for individuals, are persons who have made significant contributions or performed services deemed to have been of major importance to the community. This policy establishes uniform procedures for the naming of City-owned land and facilities as set forth by Counci! Resolution No. 6211, approved on December 12, 1983, and revised by Council on April 12, 2004. The policy is applicable to new and existing City-owned land and facilities. The policy provides a mechanism for citizens to suggest names which they believe should be considered for new City facilities or land acquisitions and for the renaming of existing facilities and lands. The policy also establishes criteria which will guide the Historical Association and the appropriate City Commission or Committee in recommending names to the Council for approval. Naming and renaming City-owned land and facilities shall be the responsibility of the City Council. However, places within City-owned land or facilities, such as a room or patio within a building or a trail or athletic field within a park, which do not require formal dedication by the City Council, may be named by the City Manager or his/her designee, subject to final approval by the City Council via the consent calendar. This process does not apply to the naming of streets which will continue to be processed through the Planning and Community Environment Department (Policy and Procedure 1-16: Naming of City Streets). The naming of a street may be considered an appropriate alternative means of honoring an individual. PROCEDURE FOR NAMING NEW FACILITIES OR CITY-OWNED LANDS A. Responsibili _ty of the Project Manager Implementation of this policy is the responsibility of the department in which the project to be named is managed. In the instance of a new City-owned land or facility, the project manager should incorporate the process for naming into the project schedule so the naming is accomplished in a timely manner. 1. Requests concerning a name to be given to the City-owned land or facility shall be made in writing on an approved suggestion form to the City Clerk. a. The project manager should alert the City Clerk when to expect the submission of names and the anticipated time frame for the naming process. Page 1 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 b. The project manager may submit suggested names on an approved suggestion form on behalf of staff or citizens who have been involved in the project development. c. In some instances, it may be appropriate to actively solicit suggestions and, in those cases, the project manager should specify a time frame for submissions and method of notification. d. All submittals, whether from an individual or an organization, must include the name and address of the submitter. No anonymous submittals will be accepted. e. All suggestions will be given the same consideration without regard to the nomination source. 2. The project manager is responsible for conveying the name suggestion forms from the City Clerk to the Palo Alto Historical Association and presenting the recommendations from the Historical Association to the appropriate commission or committee whose sphere of influence is most closely associated with the facility in question. The Parks and Recreation Commission shall review name suggestions for acquired land to be dedicated as a park, recreational facilities, community centers and interpretive centers. The Library Advisory Commission shall review name suggestions for library facilities. The Public Art Commission shall review name suggestions for art facilities. The Policy and Services Committee shall review name suggestions for police, fire or utility facilities as well as major civic complexes. a. The Historical Association may also originate suggestions for names or provide suggestions for appropriate alternatives as part of its recommendations. b. The project manager shall assure that adequate time is allowed for the Historical Association and the appropriate commission or committee to evaluate the recommended names. c. The Historical Association shall determine if the suggested names meet the criteria of appropriate significance, and shall submit the recommendations to the appropriate commission or committee together with the rationale for the recommendations. The response from the Historical Association shall acknowledge all the names that are submitted, but recommend only those which it feels meet the criteria and warrant serious consideration. B. Responsibili _ty of the Reviewing Commission Or Committee 1. The commission or committee shall conduct a public hearing, confirm that the recommended names meet the criteria of appropriate significance, select recommendation(s) provided by the Historical Association, and shall forward its recommendation to the City Council. The report from the commission or committee shall acknowledge all of the recommended names together with their evaluation, but present Page 2 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 only the name(s) which it feels best meets the criteria and merits serious consideration by the City Council. 2. Once approved, a transmittal and resolution will be prepared by staff for consideration and approval by the City Council. The transmittal shall include a narrative of historic reference prepared by the Palo Alto Historical Association for the name, a copy of the name suggestion form, and minutes of the Commission meeting when the recommendation was discussed. C. Criteria The following criteria shall be used in selecting an appropriate name for City-owned land and facilities. 1. The name should, if possible, have or preserve the geographic, environmental (relating to natural or physica! features), historic or landmark connotation of particular significance to the area in which the land or facility is located, or for the City as a whole. Either connotation is equally valid. 2. Acknowledgement of contributions: Consideration may be given to naming the City- owned land or facility after an individual when the land or facility, or the money for its purchase, has been donated by the individual, or when otherwise warranted by some contribution or service which is deemed to be of major and lasting significance to the acquisition of that piece of land, or planning, development, construction or renovation of that particular facility. Donation of land or resources shall not constitute an obligation by the City to name the land or facility or any portion thereof, after an individual or family. City-owned lands or parks shall not be named for benefactor organizations, groups or businesses, but in special cases, may be considered for sub-facilities such as rooms or playgrounds. 3. Names honoring individuals or families, other than those of recognized historic importance, must be supported by compelling reasons. 4. In the event the City-owned land or facility was formerly school property or had other ownership such that the name of the school, building or site has community significance or community recognition, consideration may be given to preserving that name. 5. The City encourages naming which reflects the City’s ethnic and cultural diversity. 6. No City-owned land or facility shall be named after a seated elected or appointed official. 7. No City-owned land or facility shall be named after a person whose contribution to the City of Palo Alto was or is a part of that individual’s normal duties as an employee of the City. An exception may be made for former such employees who have contributed volunteer services of an exceptional nature beyond their normal duties. Page 3 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 D. Council Action 1. The recommendations received from the Historical Association and the commission or committee shall be placed on the Council agenda for final approval. 2. Action by the Council shall be by Council Resolution. E. Follow-up to Selection of the Name 1. The above-described process for selecting an appropriate name should precede the preparation of a park dedication ordinance. 2. Subsequent to approval by the City Council, the name for the City-owned land or facility shall be conveyed to the Department of Public Works for incorporation in City official maps and plans, and to the Palo Alto Historical Association for its records. F. Namin~ Places Within City-owned Land or Facilities In the case of places within City-owned land or facilities, where the policy does not require a Council resolution, responsibility for requesting Council approval of the new name shall reside with the department head who manages the land or facility. Ideally, the naming of features within a park and specific trails or facilities within open space lands will occur during the master plan or site plan process. Names within parks should be appropriate to the park by reflecting the expression of the place (topography, geology, natural features), flora and fauna, or history of the area. In advance of the naming, the department head shall send a memorandum to the City Manager advising of the proposed action and requesting approval. The City Manager will then seek approval of the name from the City Council via the consent calendar. PROCEDURE FOR RENAMING EXISTING FACILITIES OR CITY-OWNED LANDS Existing place names are deemed to have historic recognition. City policy is not to change the name of any existing facilities or City-owned land, particularly one whose name has City or regional significance, unless there are compelling reasons to do so. Further, the City will consider renaming to commemorate a person or persons only when the person or persons have made major, overriding contributions to the City and whose distinctions are as yet unrecognized. A. Renamin~ Suggestions Page 4 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 1. All requests concerning a new name to be given to the City-owned land or facility shall be made in writing on an approved suggestion form to the City Clerk. The suggestion must detail how the proposed name change is consistent with the criteria, the purpose of the name change, and how the new name is directly associated with the land or facility. 2. All submittals, whether from an individual, organization or City staff, must include the name and address or the submitter. No anonymous submittals will be accepted. 3. The City Council shall initiate the renaming process by referral of the public or staff request to the commission or committee whose sphere of influence is most closely associated with the facility in question. Council can also initiate the renaming of lands or a facility without a public request whenever deemed necessary or in the best interest of the City of Pa!o Alto, fol!owing established criteria. Once the referral is made by the City Council to a specific commission or committee, the commission or committee wilt await comment and evaluation of the new name from the Palo Alto Historical Association. B. Responsibility of the Project Manager 1. The City Clerk is responsible for conveying the name suggestion form(s) received by the deadline to the Project Manager, who will be responsible for forwarding to the Palo Alto Historical Association and then transmitting the recommendation(s) from the Palo Alto Historical Association to the appropriate commission or committee as outlined in Section A above. 2. The recognized neighborhood association in the vicinity of the land or facility will be notified of the proposed name change at the time the reviewing commission or committee receives the report from the Historical Association. C. Responsibility of the Reviewin~ Commission Or Committee 1. The commission or committee shall conduct a public hearing, confirm that the suggested name(s) meet the criteria of appropriate significance, select recommendation(s) from the names provided by the Historical Association, and shall forward its recommendation to the City Council. The report from the commission or committee shall acknowledge any recommended names together with its evaluation, but present only the name or names which it feels best meets the criteria and merits serious consideration by the Council. 2. Once approved, a transmittal and resolution will be prepared by staff for consideration and approval by the City Council. The transmittal shall include a narrative of historic reference for the name or names, together with a copy of the name suggestion form. D. Criteria Each application for renaming a city park or facility must meet the criteria in this policy, but meeting all criteria does not ensure renaming. Page 5 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 City-owned lands and facilities may be renamed for an individual(s) under the following conditions. Where the individual: 1. Has made lasting and significant contributions to the protection of natural or cultural resources of the City of Palo Alto, or 2. Has made substantial contributions to the betterment of a specific facility or park, consistent with the established standards for the facility, or 3.Has made substantial contributions to the advancement of commensurate types of recreational opportunities within the City of Palo Alto. E. Council Action 1. The recommendations received from the Palo Alto Historical Association and commission or committee shall be submitted for Council approva!. 2. Action by the Council shall be by Council Resolution. F. Follow-up to Selection of Name !. Subsequent to approval by the City Council, the new name for the City-owned land or facility shall be conveyed to the Department of Public Works for incorporation in City official maps and plans, and to the Palo Alto Historical Association for its records. NOTE: Questions and/or clarification of this policy should be directed to the City Manager’s Of-rice. Page 6 of 6 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 APPLICATION FOR NAMING OR RENAMING CITY-OWNED LANDS OR FACILITIES Naming objectives: 1. Ensure that parks, recreational areas and facilities are easily identified and located. 2. Ensure that names designated for parks, recreational areas and facil#ies are consistent with the values and character of the area or neighborhood sel~ed. 3. Encourage public participation in the naming, renaming and dedication of parks, recreation areas and facilities. 4. Encourage the donation of land, fimds for land acquisition or development by individuals and groups. Criteria for namin~ new facilities or parks: The following criteria shall be used in selecting an appropriate name for City-owned land and facilities. 1. The name shall have or preserve the geographic, environmental (relating to natural or physical features), historic or landmark connotation of particular significance to the area in which the land or facility is located, or for the City as a whole. Either connotation is equally valid. 2. Consideration may be given to naming the City-owned land or facility after an individual when the land or facility, or the money for its purchase, has been donated by the individual, or when otherwise warranted by some contribution or service which is deemed to be of major and lasting significance to the acquisition of that piece of land, or planning, development, construction or renovation of that particular facility. Donation of land or resources shall not constitute an obligation by the City to name the land or facility or any portion thereof, after an individual or family. City-owned lands or parks shal! not be named for benefactor organizations, groups or businesses, but in special cases, may be considered for sub- facilities such as rooms or playgrounds. 3. Names honoring individuals or families, other than those of recognized historic importance, must be supported by compelling reasons. 4. In the event the City-owned land or facility was formerly school property or had other ownership such that the name of the school, building or site has community significance or community recognition, consideration may be given to preserving that name. 5. The City encourages naming which reflects the City’s ethnic and cultural diversity. 6. No City-owned land or facility shall be named after a seated elected or appointed official. 7. No City-owned land or facility shall be named after a person whose contribution to the City of Palo Alto was or is a part of that individual’s normal duties as an employee of the City. An exception may be made for former such employees who have contributed volunteer services of an exceptional nature beyond their normal duties. Page 1 of 3 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 Criteria for renaming existing facilities of parks: Each application for renaming a city park or facility must meet the criteria listed above, but meeting all criteria does not ensure renaming. Existing place names are deemed to have historic recognition. City policy is not to change the name of any existing facilities or City-owned land, particularly one whose name has City or regional significance, unless there are compelling reasons to do so. Further, the City will consider renaming to commemorate a person or persons only when the person or persons have made major, overriding contributions to the City and whose distinctions are as yet unrecognized. City-owned lands and facilities may be renamed for an individual(s) under the following conditions. Where the individual: 1. Has made lasting and significant contributions to the protection of natural or cultural resources of the City of Palo Alto, or 2. Has made substantial contributions to the betterment of a specific facility or park, consistent with the established standards for the facility, or 3. Has made substantial contributions to the advancement of commensurate types of recreational opportunities within the City of Palo Alto. Suggestions for naming or renaming City-owned lands or facilities shall be evaluated on the basis of the above criteria and upon appropriate documentation. Person making the name suggestion (required): Address (required): Contact phone number (required): E-mail (not required):. Location of site or facility to be named: Suggested name (required): Biographical information: (Explain) Civic involvement: (Explain) Page 2 of 3 POLICY AND PROCEDURES 1-15/MGR Revised: April 2004 Connection to the facility: (Please explain in depth) Reason for Nomination (required): Additional Comments (additional information may be attached): Date Received by the City Clerk: Submitted to Palo Alto Historical Association: Date scheduled for review by commission: Page 3 of 3 Attachment B TO: ATTN: FROM: DATE: HONORABLE CITY COUNCIL POLICY AND SERVICES COMMITTEE CITY MANAGER DEPT.: CITY MANAGER’S OFFICE NOVEMBER 14, 2007 CMR: 410:07 SUBJECT: MODIFICATION OF THE EXISTING POLICY ON NAMING CITY- OWNED LAND AND FACILITIES TO ACCOMMODATE CAPITAL FUNDRAISING CAMPAIGNS FOR THE CONSTRUCTION OR RENOVATION OF CITY FACILITIES. RECOMMENDATION Staff recommends that the Policy and Services Committee review potential modifications to the existing Policy and procedure t-15 on Naming City-Owned Land and Facilities to accommodate naming opportunities to be associated with significant donations to capital campaigns that raise funds for the construction or renovation of City facilities, and make recommendations to the City Council. BACKGROUND The success of the private fundraising efforts for the recent renovation of the Children’s Library has ignited enthusiasm in several local groups to initiate capital campaigns to supplement the City’s funding for the upcoming library/community center and public safety building projects. There has also been an ongoing effort to raise funds for additions and/or improvements to the Art Center. Although it is unlikely that sufficient private funds could be raised to completely fund any of these projects, the contributions raised can significantly increase the City’s ability to help make these desired facilities and amenities possible. In order to be successful, these fundraising groups need to have the tools and authority to make commitments to potential donors in return for the benefits of making such a financial commitment. One of those benefits is naming opportunities. On October 1, the City Council voted in favor of referring this matter to the Policy and Services Committee for review and comment. CMR410:07 Page ! of 5 The current City facility naming policy was designed to address how the City would go about naming a new facility, or how a facility might be re-named. This policy was created well before the current trend to incorporate private fund-raising as an effective, and oftentimes substantial, funding mechanism for construction projects. As far as naming a facility or component within a facility in honor or recognition of a person, the current policy deals only with honoring people for outstanding community service and support, with no mention of significant monetary contribution or support. DISCUSSION Staff met to review the current policy and make suggestions for modifications to support the efforts of the non-profit bodies that will conduct capital campaigns for several upcoming projects. A draft document outlining Commemorative Naming Opportunities had already been created for the Art Center; policies and information from surrounding agencies were also reviewed. Staff believes the policy should not be too encompassing or restrictive, in order to allow the fundraising bodies the flexibility they need to achieve the desired results. Although it will be important to set naming schedules, the dollar amounts identified to name a gallery at the Art Center might be different from the dollar amount to name a room at the libraries, community center, or public safety building. It is suggested that each of the fundraising bodies be allowed to propose their own naming schedules, with the assistance of the staff liaisons and the project manager (if a new facility), subject to the final review and approval of the City Council prior to the start of the campaign. This will provide flexibility for each project and would allow for fluctuations with the times and current economic conditions. Staff proposes that the existing policy be modified to outline the process and guidelines for establishing facility naming opportunities. The policy would also include specific language that the groups conducting the capital campaigns would need to work closely with City staff on the development of the naming schedules. Current policy also allows the City Manager, subject to the final approval of the City Council, to approve the naming of places within City-owned land or facilities, such as a room or patio within a building, or a trail or athletic field within a park. These do not require formal dedication by the City Council. These naming opportunities, when incorporated into a capital campaign, would be subject to the same guidelines as facility naming outlined above. Staff proposes that these naming opportunities also be proposed on a naming schedule to be reviewed and approved by Council prior to the initiation of the capital campaign, so that each separate potential naming opportunity for a space within a facility would not have to be reviewed by the Council individually, prolonging the process for securing donations, as well as subjecting the donors to a cumbersome process. CMR 410:07 Page 2 of 5 Staff is soliciting specific direction from the Policy and Services Committee on the following issues: Should the City award naming rights to commercial or corporate donors for recognition of monetary contributions? Some cities do not allow the use of corporate names on their facilities; others do. hnpact: If it is not allowed, it may eliminate some considerable donations. If it is allowed, parameters can be set whereby names must be in keeping with the vision and mission of the City or department in whose facility the name is proposed" would be accepted. o How significant should a donation be in order to have the building named after the donor? Some cities establish dollar amounts and others specify a percentage of the estimated cost of the project. Impact: Setting these funding levels is an intricate process as levels shouldn’t be set too high as to be unattainable, but not so low that multiple offers would be made, which means someone goes away unhappy. One suggestion would be to allow each fund-raising body to make recommendations at the time of the campaign. This would accommodate fluctuations in market conditions and allow for the greatest flexibility. Would naming rights be offered for cash donations only? Would a donation of land (cash value) be considered equal to the donation of cash? o Would the City Council be willing to waive approval on the name of a facility if the donor met all the established criteria? The process of setting a naming schedule, which is approved by the Council in advance of the fundraising, and then returning to Council for final approval on the naming corporate entity or individual, as required in the existing policy, can be time-consuming and alienating to a potential donor. Impact: A donor may not want to go through the process of having their name "considered" for approval/denial - especially if they are making a substantial ($1,000,000+) donation; such a process may become a barrier for the p~vspective donor. By empowering the authorized fundraising bodies with the clear authority, within specified guidelines and parameters, to offer a naming opportunity in exchange for a donation of a specified amount, the process is likely to yield the best results. o Should the Palo Alto Historical Association and related commissions still serve as a point of review for naming opportunities that may be awarded in response to a significant capital campaign donation? Should they review and comment on the proposed naming criteria (what would or would not be acceptable) prior to City Council review and action? CMR 410:07 Page 3 of 5 o Although the process of re-naming a park, building or facility is generally avoided, is it appropriate to grant naming rights for both the new Mitchell Park Library and Community Center? There could conceivably be two separate names for the facilities: Donor X Library at Mitchell Park and the Donor Y Community Center at Mitchell Park. Impact: The concept of two different names, each attached to one of the new buildings could be confusing and would make public signing for the facility more challenging. Is it appropriate to consider naming opportunities for all of the current facility needs (Mitchell Park Library/Community Center, Main and Downtown Libraries, and Public Safety Building)? What are some criteria the Council would like to see for naming rights? Examples include: names being in keeping with the vision and missions of the City and/or Department; and names not confusing the public as to the building’s purpose, hnpact: To be consistent and avoid confusion, it will be important for the fundraising bodies to have clear criteria for names (individuals or companies) that would not be acceptable. If any questions arise, the fundraising body or potential donor could be directed to the criteria within the policy. RESOURCE IMPACT The proposed modifications to the City policy on Naming City-Owned Land and Facilities could result in substantial contributions to the City on projects that involve capital campaigns where significant donations are recognized with naming opportunities. POLICY IMPLICATIONS These policy modifications once developed and approved by the City Council, will be incorporated into the policy on Naming City-Owned Land and Facilities as procedures for offering naming opportunities in exchange for and/or in recognition of significant contributions to capital campaigns organized and operated by authorized support groups. Any implications to the City’s Gift Policy will be clearly stated in the final report. ENVIRONMENTAL REVIEW This is not a project under the California Environmental Quality Act. ATTACHMENT A: Existing policy (1-15) for Naming City-Owned Land and Facilities CMR 410:07 Page 4 of 5 PREPARED BY: Linda Klemczak MTEP Management Analyst APPROVED BY: Kelly Morariu Assistant to the City Manager CITY MANAGER APPROVAL: EMILY HARRISON ASSISTANT CITY MANAGER CMR 410:07 Page 5 of 5 x~ X X X X X X IleqdLue3 esor ues s~tJecl SOlJeO ues o~,1~ Ole~l se~!dl!lAl AAe!A u!e~unolAl so~eo so-1 Ilaqdwe3 x x x x x x x x x x X o~ ×! 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