HomeMy WebLinkAbout1999-08-02 City Council (23)TO:HONORABLE CITY COUNCIL 17
FROM:CITY MANAGER DEPARTMENT: UTILITIES
AGENDA DATE: AUGUST 2, 1999 CMR:332:99
SUBJECT:REQUEST FOR COUNCIL DIRECTION REGARDING FIBER-
TO-THE-HOME TRIAL
REPORT IN BRIEF
After receiving Council direction to proceed with the Community Center neighborhood Fiber
to the Home Trial (FTTH) trial, staff contacted the neighborhood association, which appointed
a team to represent it in working with the City on three issues: the trial area boundaries, terms
and conditions for trial participation, and marketing of the trial. This team consisted of three
representatives from PA Fibernet and two representatives from the Community Center
Neighborhood Association (CCNA). After considerable discussion with staff, this group was
unable to reach an agreement which adhered to the pricing guidelines and the five year payback
period that Council adopted for the trial, as the CCNA representatives believed it would
discourage sign-ups for the FTTH trial. The PA Fibernet representatives did not find
acceptable a compromise proposal put forward by staff as a possible alternative, which would
require Council approval. Recent discussions with another representative of CCNA have,
however, resulted in an agreement on a plan that staff believes will accommodate all customers
interested in having FTTH. As a result, staff is presenting each of these alternatives for the
Council to review and to provide direction. These alternatives include: proceeding under the
current Council-approved process; the PA Fibernet representatives’ proposal; or the "risk
sharing"proposal that is a compromise between the original Council-approved process and the
CMR:332:99 Page 1 of ii
PA Fibernet proposal. Staff is requesting Council direction as to the parameters under which
to proceed.
In addition, staff is requesting that Council authorize the City Manager to undertake marketing
for a trial of similar size and cost in the Barron Park Area if there are insufficient sign-ups in
the Community Center Neighborhood to make the trial already approved there viable.
CMR:332:99 Page 2 of ii
RECOMMENDATION
Staff recommends that Council:
1. Approve a change in the monthly pricing for the Fiber to the Home (FTTH) trial from $75
to $45 for 10 Megabits per second (Mbps) and from $110 to $100 for 100 Mbps service, set
the contractual payment period at 2 ½ years, and offer monthly financing of the up-front
construction payment amount (less $500) over the 2 ½ year period.
Authorize the City Manager to proceed with marketing a trial of similar size and cost in the
Barron Park Area if insufficient sign-ups occur in the Community Center Neighborhood to
make a trial there economically feasible.
BACKGROUND
On April 5, 1999 the City Council authorized staff to proceed with a medium FTTH trial area,
delivering Internet access services to approximately 69 customers in the Community Center
neighborhood. The proposed service would have data rates of 10 or 100 Mbps and be delivered
over an Ethernet local area network (LAN). Construction costs were estimated at $380,000
(with contingency funding) and were to be fully recovered through a contract arrangement in
5 years.
On May 10, 1999, Council adopted a Budget Amendment Ordinance (CMR:228-99) for
$380,000 and created the Fiber to the Home Capital Improvement Program (CIP #9916).
DISCUSSION
After receiving Council direction to proceed with the Community Center Neighborhood (CCN0
trial, staff contacted the Community Center Neighborhood Association (CCNA), which
appointed a team to represent it in working with the City on three issues: the trial area
boundaries, terms and conditions for trial participation, and marketing of the trial. This team
consisted of three representatives from PA Fibernet and two representatives from the
Community Center neighborhood.
Staff met with the CCNA representatives a number of times. The CCNA representatives had
three concerns with the proposed trial plan. They felt that the service pricing was higher than
most people would be willing to pay, the 5-year contract arrangement was too long, and the area
proposed by staff was too small. Staff offered to expand the trial area, increasing it from an
CMR:332:99 Page 3 of I!
area containing 415 residences to 580, albeit pointing out that service could not be provided to
the entire area for $380,000. The CCNA representatives felt that there would be an insufficient
number ofsignups to make the project viable. In order to make the trial more attractive to the
residential community, staff offered to propose to Council that the contractual period for
payments be reduced to a 2 ½ year period and the pricing be reduced from $75/$110 to
$45/$100 per month, with financing provided for the up-front construction payment (less $500)
over the 2 ½ year period. Prices would then be at a level that. is competitive with similar
services. For example, cable modem service that will download information from the Internet
at 500,000 bits per second (500Kbps) and will send information to the Internet at 200,000 bits
per second (200Kbps) costs $49 per month, including the ISP charge. An alternate cable
modem service option is a download speed of 1 million bits per second (1.0 Mbps) and an
upload speed of 200,000 bits per second (200Kbps), at a cost of $199 per month, including the
ISP charge. The FTTH service being proposed for the trial would provide a high speed
bidirectional (download and upload) service of 10 million bits per second (10Mbps) in each
direction at a cost of $70 ($45 + $25 ISP charge) per month. The cost for the 100 Mbps service
would be $135 ($100 + 35 ISP charge). If the initial up-front payment is financed over 2 ½
years, it would add $25 to the monthly cost. This is 10 times the speed at less than half the
price. This is the recommendation outlined in Alternative 3. The PA Fibernet representatives
did not find this recommendation acceptable. Consequently, the staff, PA Fibernet
representatives, and the CCNA representatives agreed to return to the Council to request further
direction on the parameters under which the FTTH trial would be undertaken.
Staff has prepared a list of three possible options for the FTTH Project.
Alternative 1: Continue with Council-approved trial (CMR:162:99, April 5, 1999)
Alternative 1 leaves the pricing in accordance with Council direction to establish a contractual
payback period of 5 years and a cost not to exceed $380,000. The service connection and
ongoing monthly fees under this alternative are as follows:
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10 Mbps - 56 Customers
Service Connection Fee $1200
Monthly Service -Fee $75
100 Mbps - 13 Customers
Service Connection Fee $2400
Monthly Service Fee $110
Under this alternative the customer would be required to sign a contract for the 5-year term of
the project.
The benefits of this proposal are:
*Assures a payback on the initial investment in 5 years.
*Only 69 homes need to sign-up to make the project viable.
would reduce the payback period.
*Minimal financial risk to the City.
Additional sign-ups over 69
The major risk for this alternative is that participants may not sign-up for the following
reasons:
* The value of the service may be perceived as not worth the price, given other, less
expensive alternatives, such as cable modems and DSL.
*Contractual commitment period is too long, given the rapid changes occurring in the
telecommunications field, such as increase in cable modem speed, potential buy-out of
Cable Co-op by AT & T and proposed arrival of Residential Neighborhood
Communications (RCN) with its Fiber/Coax Hybrid service.
Alternative 2: PA Fibernet Representative Proposal
Alternative 2 is the proposal that has been suggested by PA Fibernet during discussions with
the CCNA appointed team. This proposal involves the same $380,000 for construction of
the network. The proposal increases the number of residences for potential service from
415 to 580 by expanding the project boundaries and reduces monthly service fees as follows:
CMR:332:99 Page 5 of ii
10 Mbps - 85 Customers
Service Connection Fee $1200
Monthly Service Fee $35
100 Mbps - 15 Customers
Service Connection Fee $2400
Monthly Service Fee $70
These terms are identical to those sent out in a community survey in August 1998. More
customers (100 versus 69 in the Council-approved trial) are assumed in order to reduce the
pay-back period for the project, which for this proposal is 9 years. The customers under this
alternative would be required to contract for one year of service, and could leave the system
after completing the first year. Two-thirds of the funds would be recovered after 5 years.
The benefit of this alternative is that it reduces the monthly fees to a level that PA Fibernet
believes the residents are will to pay, thus potentially increasing the number of subscribers to
the service.
The risks for this alternative are:
* The estimated payback period is longer than 5 years thus increasing the probability of
technical or market obsolescence of parts of the system prior to investment recovery.
*Customers are not contractually obligated to continue service even though the initial
investment has not yet been recovered.
*At the end of the contractual term for the initial sign-ups, 57 percent of the initial City
funding would still be at risk.
*Pricing is significantly below market pricing for services of similar capacity, such as
Cable Co-op’s price of $199/month for 1.0 Mbps.
*Requires a higher density of homes to sign-up for service to make the project viable. The
currently approved funding of $380,000 can provide service to 100 homes, but they
cannot be spread all over the expanded area, but rather need to be somewhat clustered
together to keep the fiber cable trunkline costs down.
*Requires approximately 30 more applicants sign-up for service to make the project
viable.
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Alternative 3: "Risk Sharing" Proposal
Alternative 3 maintains the $380,000 for construction of the network and increases the
number of residences surveyed from 415 to 580 by expanding the project boundary,
establishing service to 100 homes. The proposed connection and service fees are as follows:
10 Mbps-85 Customers
Service Connection Fee $1200
Monthly Service Fee $45
100 Mbps-15 Customers
Service Connection Fee $2400
Monthly Service Fee $100
The customers in this alternative would be required to contract for 2 ½ years of service and
could leave the system after this term. The expected payback for this alternative is 6 years,
one more than previously mandated by the Council. This alternative also requires 100
customers at this reduced price in order to obtain a 6 year payback, along with needing the
signups to be somewhat clustered in order to construct the system for the approved amount
of $380,000. In addition, at the time of sign-up, customers will be offered the following
options : paying their total project costs up front in one lump sum; paying a monthly fee of
$118 per month (10 Mbps service) with a one year commitment; paying a monthly fee of
$34 per month (10 Mbps service) with a four year commitment. These monthly payment
options will recover 2/3 of the project’s cost. 100 mbps service will be offered similar
option at different costs.
The benefits of this proposal are:
* Reduces the monthly service fee to a level closer to what CCNA representatives maintain
consumers are willing to pay for Internet service.
*Lower monthly service fees could increase the number of subscribers to the service.
*67 percent (two thirds) of the cost of the project is recovered during the contract term
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from the initial applicants.
The risks of this alternative are:
* Customers are not contractually obligated to take service from the system until the initial
investment is recovered.
*At the end of the contractual term for the initial sign-ups, one third of the initial
investment would still be at risk.
*Requires a higher density of homes to sign up for service to make the project viable.
*Requires that approximately 30 more applicants sign-up for service to make the project
viable.
Staff is recommending this compromise alternative for the following reasons:
* Provides the best balance between financial risk to the City and the ability to provide a
competitively priced Internet services.
At the end of the contract period 2/3 of the initial capital investment will have been
recovered with 1/3 remaining at risk. Staff believes that this level of risk would be
acceptable for a trial project.
Additional Marketing Concerns
Since the FTTH trial was approved in April 1999, two things have happened that have
altered the telecommunications landscape in Palo Alto. First, AT&T has made a serious
offer to purchase CaNe Co-op and upgrade the existing all coax system to a Fiber/Coax
Hybrid system. Second, Residential Neighborhood Communications (RCN) has committed
to building a separate Fiber/Coax Hybrid system in Palo Alto to deliver Cable TV, Internet,
and telephone services. Both of these systems would be competing for Internet customers
using high speed cane modems with speeds of up to 1 MBPS for downloading, and 256
Kbps for uploading. TCI, now AT&T Broadband Services, is currently offering this service
in Fremont, along with @Home as the ISP and the results have been very favorable. The
difference between dial up modem service and Fiber/Coax modem service are dramatic,
especially for residential use.
The service that the City will offer in the FTTH Trial is at least 10 times faster, with equal
speed in both downloading and uploading. Based on the concerns of the CCNA members
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about cost and obligation period, it appears that the extremely high speed service the City
will be offering does not offer much value over cable modems for residential use, unless the
resident is running a business out of the home that requires heavy Internet usage. Although
a number of residents are running businesses from their homes, the number is small,
compared to the total number of residences in the City. This is born out by the concern of
CCNA that unless the price and obligation period are dramatically lowered, few residents
will sign up for the service.
Rather than provide a specialized service that only benefits a few, Council may want to
consider having staff concentrate its efforts and the City’s funds on completing the UTS-
RFP as quickly as possible and in all likelihood bring a modern Fiber/Coax Hybrid system to
Palo Alto that will have benefits for the entire residential community.
Potential Alternative Trial Area in Barron Park
With the proposed pricing changes, it is anticipated that signups will increase. However, in
the event that there are insufficient signups, staff would like Council to authorize staff to try
and establish a trial of similar size and cost in the Barron Park area. This area was the
second choice for performing the trial when the current trial was established due to the
number of projected customers. This authorization will allow staff to proceed, without
delay and without additional Council approval, with the process of marketing and potentially
constructing a trial in the event there are insufficient signups in the Community Center
Neighborhood to make the trial viable.
CMR:332:99 Page,9 of II
RESOURCE IMPACT
The following table was prepared for easy comparison of Alternatives 1 through 3.
10 Mbps
# of Customers
Service Connection
Fee
Monthly Service
Fee
ISP Charge
100 Mbps
# of Customers
Service Connection
Fee
Monthly Service
Fee
Approx ISP Charge
Years to Payback
Initial Investment
Years to Payback
2/3 of Investment
Contractual Term
Alt #1-Current
Council Direction
56
$1200
$75
$25
13
$2400
$110
Alt #2-PA Fibernet Alt #3- "Risk
Proposal Sharing" Proposal
85
$1200
$35
$25
15
$2400
$70
85
$1200
$45
$25
15
$2400
$100
$35 $35 $35
5 9 6
3 5 2½
5 1-2½
POLICY IMPLICATIONS
Alternative 1 puts no City Utility funds at risk. Alternative 2 and 3 involve varying degrees
of City Utility funds at risk. The amounts at risk are discussed in detail above.
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TIMELINE
The revised schedule for the Fiber to the Home Trial is as follows:
Approve Pricing Plan
Project Sign-up Period
Issue RFP
Award Contract
Start Construction
Start Operation
Evaluate Performance
Trial Results to UAC and Council
Aug 2, 1999
Aug 16-Oct 1, 1999
Nov 1, 1999
Jan 2, 2000
Feb 1, 2000
July 1, 2000
Jan 1, 2001
Mar 1, 2001
ENVIRONMENTAL REVIEW:
A mitigated negative declaration has been prepared finding that the project will not have
significant environmental impacts provided that mitigation measures are included in the
project. This project will be required to adopt the mitigation measure identified in the
environmental assessment that was completed prior to the construction of the fiber
backbone.
ATTACHMENTS
Proposal from PA Fibernet
PREPARED BY: Tomm Marshall, Larry Starr, Emily Harrison
DEPARTMENT HEAD APPROVAL:
CITY MANAGER APPROVAL:
Manager
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Palo Alto Fiber Network
1960 Park Boulevard, Palo Alto, CA 94306
Emily Harrison
Assistant City Manager
City of Palo Alto
250 Hamilton Avenue
Palo Alto, CA 94301
June 22, 1999
Dear Emily:
Mayor Gary Fazzino hag indicated that he would be receptive to the City staff and Palo Alto Fiber
Network recommending clarifications or minor modifications to the FTTH project motion passed by
the City Council on April 5. Specifically, he indicated an interest in seeing a cost recovery time of
eight years.
I believe that this gives us an opportunity to come to a speedy ageement on the terms of the
contract with the participants in the FTTH trial.
Palo Alto Fiber Network would be happy to join with the City staff in recommending an eight year
cost recovery for the trial. We believe that the following terms meet this goal:
Initial deposit --
Installation fee due at start of service:
I0 Mbps --
100 Mbps --
Monthly fees:
10 Mbps --
100 Mbps --
.Term of contract --
$50O
$700
$1900
$35 (exclusive oflSP fees)
$70 (exclusive of ISP fees)
one year
We also recommend that you pursue your suggestion of making low-cost (or no-cost) financing
available for the installation fee. We feel that a two year service contract which incorporated
financing of the installation fee would be well received. This would offer the residents an incentive
to have a longer term commitment and would reduce the amount of funds at risk by the City.
With these terms, we believe that there will be adequate subscribers to make the trial successful.
Any new subscriber who is added after the initial installation would pay the same fees and have the
same terms.
Assuming that this is an acceptable plan, we look forward to making a joint presentation to the City
Council as soon as the item can be placed on the agenda.
Sincerely,
President, Palo Alto Fiber Network