HomeMy WebLinkAbout1996-01-25 City CouncilTO:
City of Palo Alto
City Manager’s Report
HONORABLE CITY COUNCIL
FROM:CITY MANAGER DEPARTMENT: Community Services
DATE:JANUARY 25, 1996 CMR: 125:96
SUBJECT:FAMILY RESOURCE CENTER STATUS REPORT
REQ~S_T
This report is informational and no Council action is requested.
There are no recommendations for action at this time.
P~IO_NS
This report does not represent any change to existing policies.
EXECIITI_V~KSUMMARY
On May 9, 1994, in her State of the City speech, former Mayor Liz Kniss emphasized the
importance for the City and the community to respond to the changing requirements of Palo
Alto families by reviewing the need for a Family Resource Center. A major component to
be addressed by the development of a Family Resource Center was to assist Palo Alto’s
families .in their attempts to balance their dual, and often competing, roles of leading active
and successful professional lives with the pressures inherent in raising a healthy family in the
1990’s.
Council endorsed the process of developing a conceptual proposal for a Family Resource
Center for Palo Alto’s families on July 5, 1994. Council directed the City Manager to assign
staff resources to act as liaison and support to the Ad Hoc Family Resource Center group.
To gather input from Palo Alto’s families about their needs, the Ad Hoc Committee
conducted a family survey and held two public meetings. The family survey was distributed
in September 1994 to all PAUSD families attending Back-to-School Night and to a sampling
of child care centers. The results of the survey revealed that parents are interested in locally-
based services (in their library, local school, or neighborhood center), that include
CMR: 125:96 Page 1 of 6
opportunities for commu~ , service, babysitting, child care, and .3rmation about resources
for families. The November 17, 1995 public meeting was attended primarily by service
providers, who discussed a myriad of potential users of Family Resource Center services and
collaborative modes of serving Palo Alto families.
At the direction of Council, staff reported on progress made toward the development of the
Family Resource Center proposal in November 1994 (CMR: 481:94). At that time, Council
approved the formation of a Family Resource Center Task Force to be advisory to the City
Manager. The original Ad Hoc Committee was expanded to a 29-member Task Force, which
set out to develop a Family Resource Center Master Plan.
During 1995, the newly-created Task Force divided itself into three subcommittees: Models,
Providers and Focus Groups. The intent of these groups was to achieve several goals in
preparation for writing the Master Plan:
¯Hire a Family Resource Center Coordinator to assist with Task Force projects and the
writing of the Master Plan (Natalie Seer, the Family Resource Coordinator, was
hired in August 1995).
Hold a series of community focus group meetings to clearly define the needs to be
addressed by the Family Resource Center (Five community focus group meetings in
October - November 1995).
Conduct a survey of providers of services for families in the Palo Alto area to
determine gaps in existing services and provider perspective on gaps in service
provision ( Provider survey was completed December 1995).
Use the results of the aforementioned projects and other sources of information on
Palo Alto families to outline the program design of the Family Resource Center (An
outline of FRC program design was presented to the Task Force in January 1996).
In December of 1995, Council requested that the Task Force return in early 1996 to report
on the progress made toward the development of the Master Plan. The following sections
outline the results of the Task Force’s 1995 activities.
~2~ GAT_H E RI XG B_Y_T A SK EORCE
Focus Groups and Phone Survey
The Focus Groups Subcommittee conducted the series of community focus groups, including
a phone survey of people interested but unable to attend, during October and November
1995. The five focus groups that were held targeted geographical, language, and cultural
groups in Palo Alto: South and West Palo Alto, North Palo Alto, Japanese-Americans, Single
Parent Dads, and Latino/Hispanic. The results of the focus groups and phone survey include
several themes common across geographical and cultural groups:
CMR: 125:96 Page 2 of 6
Infoxmatiam People wa~..o know how to access the resources _.at are already available in
the community. Many people want to see a "welcome wagon" service, which would provide
an easy-to use compilation of resources for families in the local area. Others are interested
in accessing family services information through the Internet. Participants also desire other
methods of information access including a hotline, a comprehensive Palo Alto-specific
resource book, and meetings for Palo Alto newcomers.
A_Centerx Focus group participants spoke of a family resource center structured as a
community living room, with comfortable space for informal gatherings and family-oriented
socializing. An approachable and knowledgeable staff person would be available to provide
information about existing resources and programs, and materials on all types of programs
for families would also be available.
B_uilding_~nit~ People want to develop connections and mutual support among
families and are interested in a Family Resource Center that facilitates and supports
community-based activities (such as babysitting co-ops, block parties, play groups, and
potluck get-togethers).
~_Care_: Both the supply of quality child care and accessible information, allowing
parents to make informed choices regarding the care of their children, are inadequate.
Parents need licensed, tong-term child care, which is local and affordable. Informal
babysitting arrangements and drop-in care are also needed.
The focus groups and phone survey also yielded information unique to each of the five
groups. The LatiaoJttisp_anic participants, all Ventura area r~esidents, described experiences
of discrimination and negative stereotyping, and reported poor housing and neighborhood
conditions. This group presented a vision of an FRC to which they could contribute by
sharing their strengths and talents. Participants in the Japanese-_American focus group,
concerned that their children maintain their cultural identity, were interested in information
about and access to culturally-specific activities and classes for their families. They also
suggested that the FRC help Set up a volunteer base of Japanese people to meet and support
newcomers to Palo Alto from Japan. Single_Parent_Dads were interested in a "survival
package" of condensed information and referral on services and activities for their children.
They described an FRC with weekly meetings led by parents, a physical space including a
quiet room and kitchen, information on child custody issues, and a planning process that
includes children and youth. One of the largest concerns oftheNozth2aloAMto focus group
and phone survey participants was babysitting. They want assistance with babysitter
screening and suggested that new parents be given a hotline number and packet of
information at the hospital aider their child’s birth. The South and Wes~c) focus
group included discussion of the relative lack of resources in South Palo Alto, including tree
trimming, sidewalk upkeep, and City-sponsored concerts and activities. Participants were
interested in information that would make the Palo Alto Unified School District political
process and the school waiting list/enrollment process more clear. They described an FRC
located in South Palo Alto where youth could gather, but that would not duplicate specialized
CMR: 125:96 Page 3 of 6
services provided locall),. _ his group also suggested that the Cit)ouncil host a newcomers’
introduction to Palo Alto once per quarter.
Providers’ Survey
The providers’ survey, sent to 127 agencies in Palo Alto and surrounding areas by the
Providers’ Subcommittee, yielded encouraging results. Most major types of services are
provided in Palo Alto and surrounding communities. Although there is no consensus among.
providers as to gaps in specific types of service provision, many providers agree that a
significant number of low-income clients, do not have access to some services. Also, many
providers report those services in their specific field should be expanded or improved.
Finally, agencies are collaborating with each other, and many are willing to provide off-site
services. This information supports the plan for an FRC that would help to strengthen
existing services and improve access by encouraging collaborative programming.
In December of 1995, the Task Force charged the Models Subcommittee with reviewing
information collected through the Subcommittees, including public meetings, PAUSD family
survey, FRC providers’ survey and focus groups/telephone survey, and other relevant
sources, including the PAUSD November 1993 Student Health Survey, 1990 U.S. Census
data for Palo Alto, Palo Alto Employee/Community Child Care Needs Assessment 1989, the
Palo Alto Child Care Provider Survey of 1993, and the U.S. Department of Labor - Women’s
Bureau Survey, to outline a Family Resource Center program design. The recommendation
for this design was presented to the full Task Force on January 11, 1995, and will be used to
shape the Master Plan.
C_ONCLUSIONS~kND__FRC_PRO~_I)_ESIGN
The Models Subcommittee defined three main themes that emerged from the data
collection phase: information dissemination (using various methods to get the information
about existing services to all Palo Alto families), facilitation of community building efforts
(supporting community-based efforts to reduce isolation among families), and advocacy
for families (working with corporations and communities). To address these themes, the
Subcommittee outlined four FRC components, which would be implemented by a
coordinator based at a physical FRC site:
o Information Dissemination
o Collaboration Infrastructure
o Facilitation of Community-Building
¯Advocacy for Families
The InfoJ333affomDisseminatioJa component aims to connect people to the community by
providing useful information about existing_ resources and activities while providing
outreach for other components of the FRC. This FRC project would include a packet of
written material (including a letter introducing FRC, a guide to services for families,
information on arts and cultural resources and activities, a "how to" packet on block
parties and other community events), a welcome wagon program with" person-to-person
contact, and a multimedia outreach effort. This component could include the Internet
CMR: 125:96 Page 4 of 6
(online information), P~ Alto Weekly (means of packet diss, mation), television (spots
promoting FRC packets and explaining means of obtaining it), the. Palo Alto Unified
School District (packets to new enrollees, school .report card inserts), neighborhood
associations (distribution of packets to residents promoting FRC), Palo Alto Utilities (insert
in utilities bill), the Chamber of Commerce, hospitals and clinics, the Board of Realtors
(maintaining distribution of packets to new residents), and the business community.
Although the FRC Task Force found through its information gathering process that many
resources for families exist in our community, people need support in finding out about
those resources and agencies need support in their efforts to collaborate. The
C_oBaboyatiamInYmstructure component is a method for overcoming geographical and other
barriers to families’ full use of existing resources, through better coordination between
service providers and community groups. For example, people who would not ordinarily
identify themselves as in need of "counseling," might feel comfortable attending a group
for step-families led by a therapist from a counseling agency, if that group were hosted by
the downtown library, a location and institution that is already comfortable for many
people. This approach would support and strengthen collaboration among all types .of
groups in a way that is "invisible to the user," by making better use of limited resources
and improving referrals and public awareness of resources. The above example
demonstrates how a participant in the step-family group at the library, could learn about
services in the community while checking out a book at the library, without ever calling
a counseling agency. Additionally, an open room at the library (an existing resource) is
better used to serve the community; and many library users become aware of the services
available through a counseling agency (improved referrals and public awareness). A
collaborative structure would support this "Local Network" of family service agencies,
businesses, and informal community groups. For instance, each member agency could
display an FRC sticker at their site and agree to share space and professional resources
with other member agencies.
The FRC Task Force has found that Palo Alto families are feeling isolated and want
improved community networks. Because many community-based efforts already exist and
are successful in supporting families, the Models Subcommittee recommends that the FRC
facJlRate_c_ommunity_-huilding. The FRC would assist Palo Alto families with projects
determined by each respective community group or neighborhood. This component,
Facilitate Community-Building, would target one area at a time with active direction from
community members.
The Models Subcommittee is still working out the fourth FRC component, Advocacy for
Families, which will report to the Task Force in February 1996. Meanwhile, the Task
Force has formed a Business Plan Subcommittee to begin work on other components of
the FRC business plan, including program structure and funding.
CMR: 125:96 Page 5 of 6
Timeline
Under direction from the Task Force, the FRC Coordinator will complete the Master Plan
by the end of March 1996. Upon completion, this Plan will be presented to the City Manager
and the Council.
There is no fiscal impact, since the FRC Coordinator’s salary is funded through June of 1996
with grant funds.
This program is not a project as defined by the California Environmental Quality Act and is
not subject to CEQA requirements.
Family Resource Center Membership Roster
PREPARED BY: Ilene Hertz, Manager of Child Care & Family Services
DEPARTMENT HEAD REVIEW: ~
PAUL THILTGEN
Director of Community Services
CITY MANAGER APPROVAL:
CMR: 125:96 Page 6 of 6
Alto Family Resource Center "task Force
Members
Sue Barkhurst
Adolescent Counseling Services
4000 Middlefield Road, FI-I
Palo Alto, CA 94303
415 424-0852
415 424-9853 Fax
Sandy Blovad
A.L.S. Iewish Community Ctr.
655 Amstradero Road
Palo Alto, CA 94306
415 493-9400 W
415 493-1187 Fax
Liz Coe
766 Gailen Court
Palo Alto, CA 94303
415 856-4170
415 494-2778 Fax
Alberto Colorado
Mayfield Community Clinic
270 Grant Avenue
Palo Alto, CA 94306
415 617-9722
415 323-6830 Fax
Carolyn Compton
The Children’s Health Council
700 Sand Hill Road
Palo Alto, CA 94304
415 326-5530
Margo Dutton
Palo Alto Comm. Child ~
3990. Ventura Court
Palo Alto, CA 94301
415 493-2361 Ext.11 W
415 493-0936 Fax
Ruth Dzau
PTA CotmcilIPAUSD
12101 Dawn Lane
Los Altos Hills, CA 94022
415 941-5980
415 941-6519 Fax, call first
Tina Gutierrez
]~uman Relations Commission
2850 Middlefield Road ~224
Palo Alto, CA 94306
415 462-1686 H
415 424-43160 W
415 496-2731 Fax
Sharon Hofstedt
Stanford University Hospital
Board of Directors
1137 Palomor Drive
Redwood City., CA 94062
415 366-6156
415 365-4393 Fax
Julie Jerome, PAUSD
726 Greet Road
Palo Alto, CA 94303
415 493-8645
415 856-7636 Fax
Larry Klein
1717 Embarcadero Road
Palo Alto, CA 94303
415 857-I717
Judy Kleinberg
Kids in Common
One Almaden Blvd, 10th Floor
San Jose, CA 95113
415 325-8 ~222 ~
415 988-7965 Wk
City Council Member
250 l=~mllton Avenue
Palo Alto, CA 94301
415 329-2384 CPA
415 336-4609 VM
leamae Labozetta
Family Service Mid-Peninsula
375 Cambridge Avenue
Palo Alto, CA 94306
415 326-6576
Janet Lederer
palo Alto Medical Foundation
300 Homer
Palo Alto, CA 94301
415 853-2077
415 853-4707 Fax
Maria Lines
173 Waverley Street
Palo Alto, CA 94301
415 323-9273 H
408 447-4985 W
408 447.43484 Fax
Sue Mace
Palo Alto Police Department
250 Hamilton Avenue
Palo Alto, CA 94301
415 329-2685
415 329-~65 Fax
Mary McQuaid, P.~kIRS
3990 Ventura Court
Palo Alto, CA 94306
415 856-4062
415 493-3318 Fax
Sharon Murphy
JCC/FRC Coordinator
1540 College Avenue
Palo Alto, CA 94306
415 857-1177
415 856-3655 Fax
John Northway
437 Lytton Avenue
Palo ,~ito, CA 94301
415 327-7070
415 327-9659 Fax
=enry Page, PAUSD
50 Embarcadero Road
Palo Alto, CA 94301
415 329-3869
415 329-8515 Fax
Kay Phillips, YWCA
4161 Alma Street
Palo Alto, CA 94306
415 494-0972
415 494-8307 Fax
Bernade~ Pl~tzikoff
Child Advocacy Council
350 Cambridge Ave. Suite.50
Palo Alto, CA 94306
415 327-8120
fry Rollins, PAUSD
25 Churchill
Palo Alto, CA 94306
(415) 329-3717 W
(415) 326-7463 Fax
Rachel Samoff
The Children’s Preschool Ctr.
4000 Middlefield Road, tLm T1
Palo Alto, CA 94303
415 855-5770 W
415 855-5159 Fax
Mary Sause
20 Kent Place
Palo Alto, CA 94301
415 326-1271 H
Megan Swezey Fogarty
2421 Bryant St
Palo Alto, CA 94301
415 473-0428 H
Barry Taylor, YMCA
4151 Middlefield Rd, Suite 211
Palo Alto, CA 94303
415 856-3955
415 856-4703 Fax
Mar=~ret To0r
1159 Line.oh Avenue
Palo Alto, CA 94301
415 329-8899 H & Fax
City Staff
Office of Human Servic~
4000 Middlefietd Road, T2
Palo Alto, CA 94303
415 856-8756 Fax
]lene Hertz
415 329-2280 W
David Man’in
415 329-2639 W
Natalie S~r
415 329-9_375 W
November 21, 1995