HomeMy WebLinkAbout1997-07-07 City Council (27)City Manager’s Report
TO:HONORABLE CITY COUNCIL
FROM:CITY MANAGER DEPARTMENT: PLANNING
AGENDA DATE: July 7, 1997 CMR:315:97
SUBJECT:VALET PARKING IN DOWNTOWN PALO ALTO
REOUEST
The issue of valet parking in downtown Palo Alto surfaced approximately two years ago.
At that time, staffused an existing mechanism (Encroachment Permit) to address the issue
of valet parking on an interim basis, with the expectation that if the interest in valet
parking continued and once staff gained some actual experience with valet parking, a
more formal arrangement (i.e. City ordinance) would be developed. With two years of
experience, continuing interest in valet parking on the part of downtown restaurants, and
ongoing concerns about valet parking, staff believes it is time to develop a formal valet
parking program and ordinance for the City, and requests Council direction to do so.
RECOMMENDATIONS
Staff recommends that the Council direct staff to do the following:
o
Work with the Chamber of Commerce Parking Committee and other downtown
and residential interests to develop a formal valet parking program and ordinance
for downtown Palo Alto, and refer it to the Policy and Services Committee for
review and recommendation to Council;
Develop an effective monitoring, enforcement and revocation process, which can
be added to the existing procedures, and return to Council with it by September,
with the goal of being able to continue the use of the existing procedures on an
interim basis, until such time that a formal program and ordinance can be
developed, reviewed and adopted;
Utilize the following strategy for the interim period of time until a formal valet
program and ordinance is established:
Permit continuation of the existing three valet parking operations, subject to
all existing and future appropriate conditions and regulations,
CMR:315:97 Page 1 of 10
Co
Consider for approval applications that Evvia Estiatorio and Zibibbo have
already submitted .for valet parking, subject to all existing and future
¯ conditions and regulations,"including a limitation of two on-street spaces for
drop-off/pick-up, unless there is a clearly demonstrated need for more
spaces, and
Consider for approval any additional applications submitted by businesses
that want to use any on-street or off-street public parking spaces (parking
lots and garages) for valet parking operations, only at~er staffhas returned
to Council in September with an effective monitoring and enforcement plan
that can be added to the existing procedures.
POLICY IMPLICATIONS
One of the basic policy issues regarding valet parking concems the exclusive use of on-
street public parking spaces and off-street public parking facilities (surface lots, garages)
for private businesses.
BACKGROUND
The issue of valet parking surfaced about two years ago with the opening of Stars Palo
Alto (Stars) on Lytton Avenue. While valet parking had already been provided for several
years by some downtown businesses (e.g. MacArthur Park Restaurant, Garden Court
Hotel, and I1 Fomaio Restaurant), it generally was being done in a manner whereby the
vehicle drop-off/pick-up area and the vehicle storage area were on private property. In
conjunction with the opening of Stars, the owners instituted valet parking with the vehicle
drop-off/pick-up area on a public street, and used some public parking facilities for the
vehicle storage area. Associated with the private exclusive use of the public street and
parking facilities, concerns arose about safety, fairness and legality.
~g theinitial months of Stars’ valet operation, Police Department and Transportation
Division staff worked with representatives of the restaurant, regarding the dual objectives
of making the valet operation safe and legal. During that time, some changes and
adjustments were made in the operation of the valet service, to address initial safety
concerns. In addition, Stars was issued an Encroachment Permit by the City, whereby,
subject to specified conditions, it received approval to use a designated portion of the
public street and public parking lots for the provision of valet parking. In all of these
discussions, staff took the position that any arrangement must be safe, fair, reasonable,
and equally applicable to other businesses who may choose to offer a similar service in
the future.
Since that time, two long-established restaurants in the downtown area, Maddalena’s
Continental Restaurant (Maddalena’s) and Chantilly II European Restaurant (Chantilly
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1~), have received permission, through the Encroachment Permit process, to conduct valet
parking. Both of these valet parking operations have been in effect for approximately one
year. Two additional restaurants, Evvia Estiatorio (Evvia) and Zibibbo, have made initial
inquiries and have submitted information to apply for a permit to institute valet parking.
A few additional restaurants have made initial inquiries, but have not followed through
with an application.
The terms and conditions of the Encroachment Permits that have been issued for valet
parking include the following:
Permittee has exclusive use of a designated number of on-street parking spaces
directly in fi’ont of its business, between specified hours, seven days a week.
The City posts signs to this effect.
Permittee agrees not to park vehicles on any public street or alley, at any time
during the day or evening (except for the approved spaces for drop-off and pick-
up), within the surrounding commercial or residential areas.
Permittee pays the following costs: the existing fee of $30 per week
(Commercial/Construction Parking Permit) for each designated on-street
parking space; the cost to the City for installing two signs ($300); and the
Encroachment Permit application fee ($400). No fee is charged for City-
authorized use ofundemtilized parking lots and garages in the evenings. Stars
does pay the applicable published fee when it uses Lot S during the lunch-time
period.
Permittee agrees to park vehicles in a private parking facility during the daytime
and evening hours. Evidence of an agreement, assuring that parking on private
property is, and will remain, available for valet parking, must be provided to the
city.
/~a private parking facility is not feasible, the City, subject to availability, will
allow selective public parking facilities that are currently underutilized, to be
used for valet parking only in the evenings.
Permittee agrees not to park vehicles in any off-street public parking facilities
during the daytime, and to use only public parking facilities designated by the
City in the evening.
Permittee agrees to use a specified route for travel between vehicle drop-
off/pick-up area and vehicle parking areas, and to obey all traffic rules and
regulations in transit.
Permittee agrees to provide adequate staffing to avoid the queuing of cars in
travel lanes. No double parking or blockage of bicycle or travel lanes is
allowed.
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Permittee agrees to keep a five foot sidewalk space in front of the entrance to
their restaurant open at all times.
Some cities, most notably Beverly Hills, California, have extensive amounts of valet
parking and have established a city ordinance to regulate it. Staff initially did not pursue
that approach, but rather used the Encroachment Permit to address the issue of valet
parking for the following reasons: (1) to develop and receive approval of an ordinance
would have taken much longer; (2) to gain some actual experience with valet parking prior
to the development of an ordinance; (3) to determine if the interest in valet parking would
continue, disappear, or expand; and (4) because the Encroachment Permit provided a
reasonable mechanism.
Current Status
At the present time, there are three valet operations that are ftmctioning under City
authorized and approved procedures. Stars was the first such operation, and it began in
the summer of 1995. Maddalena’s was the second, and it began in June 1996. Chantilly
II was the third, and it began in September 1996. This past April, staff met with
representatives of each of the three restaurants, as well as representatives of the valet
services they contract with, to review their present operations. Following is a summary
of staff’s understanding of their operations, as of late April:
1 1 r i
Stars provides valet parking service for both the lunch-time period and in the evening,
seven days a week. Stars uses Lucas Parking Service (2135 Pullman Avenue, Belmont,
CA) to provide the service. There are four designated and signed spaces that are reserved
for its valet operation in front of the restaurant, on the north side of Lytton Avenue. Stars
charges the customer nothing at lunch time, and $3.00 per car in the evening. At the
present time, Stars valet parks between 20 to 30 cars at lunch and about 45 cars in the
evening. These numbers are lower than they were initially, and are expected to increase
with the change in restaurant planned during the summer.
Stars says it has about 6 attendants on a regular basis, and sometimes 7 to 8, who are
parking and retrieving cars. At lunch time, the cars are initially parked in a private lot (22
spaces, serving about 35 cars with turnover) adjacent to its property, which can be
accessed from Bryant. Any excess volume is parked in the City-owned attendant lot (Lot
S). When Stars uses Lot S, it pays the appropriate fee.
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In the evening, the cars are initially parked in the same private lot Stars owns. As part of
its Encroachment Permit, Stars is allowed to use Lot K, which is underutilized in the
evening. In addition, Stars says it also uses the private lots at 325 and 390 Lytton.
Stars pays for the four designated spaces on Lytton at the rate of $30/space/week, or
$6,240/year. It also pays the published hourly appropriate charge for the daytime use of
Lot S (City-owned pay parking), but does not pay for the use of Lot K in the evening.
Maddalena’s Continental Restaurant Valet Operation
Maddalena’s provides valet parking service only in the evening (beginning at 6:00 p.m.),
seven days a week. It uses Flying Dutchman Parking Company (Pier 27, Administrative
Building, San Francisco, CA ) to provide the service. There are two designated, signed
spaces reserved for its valet operation in front of the restaurant, on the west side of
Emerson. Maddalena’s charges the customer $4.00 per car in the evening. At the present
time, Maddalena’s valet parks about 15 cars a night, Monday through Wednesday and 20
to 25 cars, Thursday through Sunday.
The restaurant says it normally has two attendants on a regular basis, and sometimes fills
in with other people. Initially it was using a private lot, but, several months ago, lost that
option and now has permission (as part of its Encroachment Permit) to use Level C of the
Civic Center Garage and Lots E and G off Gilman, if Level C of the Civic Center Garage
is full.
Maddalena’s pays for the two designated spaces on Lytton at the rate of $30/space/week,
or $3,120/year. It does not pay for the use of Level C of the Civic Center Garage or Lots
E and G.
Chantilly II European Restaurant’s Valet Operation
Chantilly II provides valet parking service only in the evening (beginning at 6:00 p.m.)
seven days week. It also uses Flying Dutchman Parking Company to provide the service.
There are two designated, signed spaces reserved for its valet operation in front of the
restaurant, on the west side of Ramona. Chantilly II charges the customer $4.00 per car
in the evening. At the present time, it valet parks about 15 cars a night, Monday through
Wednesday, and 20 to 30 cars, Thursday through Sunday.
Chantilly I1 says it normally has two attendants on a regular basis and sometimes fills in
with other people. The restaurant has permission (as part of its Encroachment Permit) to
use Level C of the Civic Center Garage and also Lots E and G off Gilman, if Level C of
the Civic Center Garage is full.
CMR:315:97 Page 5 of 10
Chantilly I-I pays for the two designated spaces on Lytton at the rate of $30/space/week,
or $3,120/year. They do not pay for the use of Level C of the Civic Center Garage, or
Lots E and G.
Future Direction
Given the nearly two years of experience and understanding of valet parking in downtown
Pal, Alto, coupled with the sense that valet parking, while limited in scale, is likely to
continue and possibly expand, it is an appropriate time to develop a more formal and
structured valet parking program and ordinance.
Valet parking raises a basic policy issue concerning use of on-street public parking spaces
and off-street public parking facilities by private businesses. Staff believes that the
concept of removing a substantial number of vehicles that would otherwise be competing
for heavily used public spaces is a significant benefit to all merchants, employers and
customers in the downtown area, and is worthy of allowing exclusive use of a limited
number of on-street spaces, as well as possible use of currently under-utilized public
parking facilities. For example, for the three restaurants discussed previously (Stars,
Maddalena’s and Chantilly II) there are a total of eight on-street parking spaces that have
been designated for their exclusive use. In return, on weekends, when the availability of
public parking is perceived as problematic, there are upwards of 85 to 100 cars being
removed from the competition for the most highly utilized parking spaces, which are
instead parked in spaces that are regularly under-utilized.
However, in spite of the evident benefits associated with valet parking, the operational
aspects of valet parking continue to raise concerns. Development of a formal valet
parking program and ordinance for the downtown area would be an opportunity to
establish policies and procedures that specifically address and resolve the issues and
concerns Surrounding valet parking (e.g., permitting, fees, use of public facilities,
monitoring, enforcement, conditions, etc.). The development of such an ordinance could
appropriately be a joint effort of the Chamber of Commerce Parking Committee and City
staff, and could incorporate the interests and concerns of residents, businesses and
customers.
While the specifics of such a program and ordinance need to be developed, they should
consider and address, to the extent appropriate, the following issues:
A requirement for a permit to do valet parking, with application review and
approval procedures. Permit to specify:
, location of on-street drop-off/pick-up area
¯ hours/days of operation
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5.
6.
7.
¯location of vehicle storage area
¯ prohibition of storage hi residential areas or non-approved public facilities
, route of travel to and from vehicle storage area
¯related signing and attendant stands
A mechanism to monitor and enforce the terms and conditions of the permit.
A fee that reflects use of the public right-of-way (on-street and off-street
parking), as well as costs related to monitoring and enforcement.
Valet driver screening.
Provision for indemnification and insurance requirements.
Provision for short term, non-recurring events.
Revocation process, if procedures are not followed.
As an alternative to pursuing the development of a formal valet parking program and
ordinance, Council could consider the following alternatives:
Continue with the existing Encroachment Permit procedures for the three
existing operations and potential future applicants.
Continue the three existing valet parking operations under the existing
Encroachment Permit procedures, but do not allow any additional operations to
use public facilities.
Terminate existing valet parking operations and do not approve any new valet
parking operations that use public facilities.
Conclusions.
The staff recommendation is to proceed with the development of a formal valet parking
program and ordinance for downtown Palo Alto, based upon the following considerations:
(a)
(b)
(c)
(d)
the substantial benefit of removing a sizable number of cars from the
competition for heavily used parking spaces,
the opportunity to try and keep valet parked cars out of the residential
neighborhoods adjacent to downtown,
the continuing interest of downtown restaurants and patrons in having valet
parking, and
the operational improvements that can be achieved with effective monitoring
and enforcement, as part of a formal program and ordinance.
As a means to address both the ongoing interest in valet parking and the concerns with
existing operations, staff also recommends that Council direct staff to develop an effective
monitoring, enforcement, and revocation process, which can be added to the existing
CMR:315:97 Page 7 of 10
procedures, with the goal of being able to continue the use of the existing procedures on
an interim basis, until such time that a formal program and ordinance can be developed,
reviewed and adopted. This is intended to take an expeditious look at what it would cost
to establish a reasonable level of monitoring as well as appropriate legal mechanism(s)
needed to enforce and revoke permission for valet parking operations, so that there is an
improved level of control and performance maintained during the interim period of time
needed to develop a formal program and ordinance. Initial thoughts on what this might
involve include the possibility of hiring a part-time Parking Enforcement Officer (PEO),
who would monitor valet parking operations to ensure compliance with conditions and
regulations established in the Enchroachment Permit. The PEO could also provide
enforcement of other parking related regulations (i.e. red zones, handicapped spaces, no
parking zones in alleys, etc.). This would be an interim arrangement only until such time
that a formal program and ordinance is approved. Staff believes that such an interim
improvement could be instituted by September, where as a formal program and ordinance
for valet parking will likely take at least six months.
Until such time that a formal valet parking program and ordinance is established, staff
recommends that the Council approve the following strategy:
(a)Permit continuation of the existing three valet parking operations, subject to all
existing and future appropriate conditions and regulations.
This would allow Star’s (Spago), Maddalena’s and Chantilly II to continue
the existing valet parking operations, and would make them subject to
additional measures when approved in September.
(b)Consider for approval applications that Evvia and Zibibbo have already
Submitted for valet parking, subject to all existing and future conditions and
regulations.
Evvia is an existing restaurant, that has submitted all the required
application materials, and has been proceeding in good faith with City
staff. Zibibbo’s is a large new restaurant, currently under construction,
that is scheduled to open August 1, and is anticipated to have a substantial
parking impact. Zibibbo’s has also submitted all required application
materials and has been proceeding in good faith with City staff. Given the
advanced nature of these applications, as well as timing issues, staff does
not believe it would be appropriate to delay approval of valet parking until
September.
12MR:315:97 Page 8 of 10
Co Consider for approval any additional businesses that want to use any on-street
or off-street public parking spaces (parking lots and garages) for valet parking
operations, only after staff has returned to Council in September with an
effective monitoring and enforcement plan that can be added to the existing
procedures.
Representatives of Palermo’s on University Avenue have only recently
verbally expressed an interest in valet parking. At that time, staff
discouraged submission of formal application materials, pending this
current Council review. Under this proposed strategy, Palermo’s or other
restaurants that may be interested in valet parking, would only be
considered in conjunction with staff recommendations set to return to
Council in September.
FISCAL IMPACT
The City receives $12,480 per year from the three current valet parking operations. As
part.of the development of a formal valet parking program and ordinance, consideration
will need to be given to appropriate fee(s) to cover all program costs, including monitoring
and enforcement. The intent should be to make the program 100 percent recovery.
ENVIRONMENTAL ASSESSMENT
Required. environmental analysis will be completed in conjunction with the development
of the program and ordinance.
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Prepared By:
Department Head Review:
Lyrme Johnson, Assistant Police Chief
Marvin L. Overway, Chief Transportation Official
CHRIS DURKIN
Police Chief
City Manager Approval:
KENNETH R. SCHR.EIBER
Director of Planning
and Community
/
¯
Chamber of Commerce
Palriek Burt, University South Group
Dan Lorimer, Downtown North Neig. Assn.
Mark Nanevicz, Downtown North Neig. Assn.
Maddalena’s Continental Restaurant
Chanti!ly II European Restaurant
Stars Palo Alto
I1 Fomaio
Zibibbo (Restaurant LuLu, Inc.)
Evvia Estiatorio
Lucas Parking Service
Flying Dutchman Parking Company
MacArthur Park
Garden Court Hotel
Palermo Rotisserie
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