HomeMy WebLinkAboutStaff Report 2503-4351CITY OF PALO ALTO
Finance Committee
Regular Meeting
Tuesday, April 29, 2025
Agenda Item
2.Recommendation to the City Council to Approve the Citywide Cost of Services Study and
Proposed Municipal Fee Adjustments. Late Packet Report, Staff Presentation
Finance Committee
Staff Report
From: City Manager
Report Type: ACTION ITEMS
Lead Department: Administrative Services
Meeting Date: April 29, 2025
Report #:2503-4351
TITLE
Recommend City Council Adopt Citywide Cost of Services Study and Proposed FY 2026 Municipal
Fee Adjustments
RECOMMENDATION
Staff recommends that the Finance Committee recommend that the City Council amend the
citywide municipal fees as outlined in Attachment A as part of the FY26 budget and municipal fee
schedule, informed by the findings of the Cost of Services Study (Attachment B).
EXECUTIVE SUMMARY
This report presents the findings of the Citywide Cost of Services Study, conducted by Matrix
Consulting Group, and proposes updates to the City’s Municipal Fee Schedule to better align fees
with the actual cost of services. The study evaluated fees across multiple departments—
Administrative Services (Revenue and Real Estate), City Clerk, Community Services, Fire
Emergency Medical Services (EMS), Police, Public Works, and Animal Control—using a standard
cost-of-services methodology.
The study found that the City is under-recovering costs for most fee-based services. While some
fees already achieve full or near-full cost recovery, others—particularly in Community Services
and Fire EMS—fall well below target recovery levels. To promote financial sustainability and
ensure consistency with State law and Council policy, the report recommends fee adjustments
where feasible, while recognizing the need for continued subsidies where community benefit or
regulatory compliance is a priority.
If approved, the updated fees would take effect on July 1, 2025, as part of the FY 2026 budget.
BACKGROUND
The City of Palo Alto periodically conducts cost of services studies to ensure that municipal fees
accurately reflect the cost of delivering services. These studies evaluate user fees for services
that provide direct benefits to individuals or businesses, ensuring that costs are fairly distributed
rather than subsidized by general taxpayers.
Fees are determined based on staffing, operational expenses, and service demands, which
fluctuate over time due to regulatory changes, policy updates, staffing levels, and inflation. To
maintain alignment with actual costs, the City periodically reviews and adjusts fees as necessary.
State law prohibits municipalities from charging fees that exceed the reasonable cost of providing
a service; any amount beyond that would constitute a special tax requiring voter approval. Cost
of services studies help uphold transparency, fiscal responsibility, and fairness in the City's fee
structure.
The City charges fees across a range of municipal services, including:
▪Community and Recreational Services – Parks, libraries, arts programs, and facility rentals.
▪Administrative and Regulatory Services – Real estate conveyance, records requests and
duplications.
▪Transportation and Parking – Traffic engineering, parking permits, and street use fees.
▪Public Safety Services – Fire prevention, emergency medical response, and police services.
Without appropriate cost recovery, these services would require support from other funding
sources, such as the General Fund taxes. Other charges, such as fines and penalties, are not
considered user fees and are governed by separate policy considerations. Additionally, impact
fees—which fund infrastructure improvements related to new development—and utility rates
fall outside the scope of this study and are evaluated through separate processes.
Between comprehensive fee studies, the City makes annual adjustments through the municipal
fee update process, applying the General Rate of Increase (GRI). The GRI serves as an inflationary
adjustment, accounting for projected cost increases in salaries, contract expenses, and overhead
for the upcoming fiscal year. However, these standardized increases do not fully account for
workload fluctuations, regulatory complexity, or technological advancements, which can lead to
fee misalignments over time. Conducting periodic cost of services studies helps ensure that fees
remain equitable, transparent, and aligned with actual service costs.
2013 Fee Study and Subsequent Efforts
The City’s last comprehensive fee study was initiated in FY 2013 and involved multiple Finance
Committee updates, culminating in the adoption of the User Fee Cost Recovery Level Policy in
20151. This policy established a structured framework for setting cost recovery levels based on
service type and the balance of public versus private benefit.
Fees were categorized into three cost recovery levels:
1. Low (0–30%) – Services with broad public benefits or where fees could discourage
compliance with regulatory requirements (e.g., police patrol, public safety).
1 City Council, May 18, 2015; Agenda Item #6, SR#5735,
https://www.cityofpaloalto.org/files/assets/public/v/1/agendas-minutes-reports/reports/city-manager-reports-
cmrs/year-archive/2015/5735.pdf
2. Medium (30%–70%) – Services with mixed public and private benefits (e.g., recreation
programs).
3. High (70%–100%) – Services that primarily benefit individuals or businesses (e.g., building
permits, inspections).
As part of the 2013 study, the City engaged a consultant to assess the full cost of services,
evaluate alternative service delivery models, and recommend adjustments to user fees. The
study found significant variation in cost recovery across departments, with some fees not fully
covering service costs while others were more closely aligned. The analysis also explored
efficiency improvements, including potential public-private partnerships and service outsourcing
for select functions.
In April 20152, the City Council reviewed the study’s findings and considered the draft User Fee
Cost Recovery Level Policy. Discussions focused on fee affordability, particularly for youth
programs, and the need for targeted subsidies to ensure equitable access. The Council also
evaluated the introduction of new fees, adjustments to under-recovered services, and phased
implementation strategies to mitigate financial impacts on users.
Although the City has made annual fee adjustments since adopting the 2015 policy, shifting
service costs, evolving regulatory mandates, and operational advancements have caused
misalignments between fees and actual service costs. Some fees no longer reflect current service
delivery expenses, necessitating a new comprehensive review to ensure that fees remain
financially sustainable and aligned with the City's cost recovery policy.
ANALYSIS
Methodology
The study used a bottom-up, activity-based costing approach to estimate the full cost of providing
each fee-related service. The cost of services includes:
▪Staff time and salaries
▪Departmental and citywide overhead
▪Operational and indirect costs
Fee Structures
Fees fall into several categories, depending on the nature of the service:
▪Flat Fees: Applied to services with predictable workloads.
▪Time-Based Fees: Based on hourly rates for staff effort.
▪Deposit-Based Fees: Used for complex or variable-cost services; reconciled at actual cost.
2 City Council, April 6, 2015; Agenda Item #1, SR#4966,
https://www.cityofpaloalto.org/files/assets/public/v/1/agendas-minutes-reports/reports/city-manager-reports-
cmrs/year-archive/2015/id-4966-cost-of-services-study.pdf
▪Cost Recovery Percentage Fees: Aligned with Council’s Cost Recovery Level Policy (Low,
Medium, High).
Policy Considerations and Impacts
The Finance Committee may consider several policy issues when evaluating the proposed fee
adjustments:
▪Cost Recovery Policy by Program Area:
The City has formalized cost recovery targets for each department or program area. Doing
so increases transparency, guides future fee setting, and establishes a clear policy
framework for evaluating subsidy levels.
▪Phased Implementation:
Where significant increases are proposed, Council may consider phased fee adjustments
to ease the financial impact on users.
▪Ongoing Fee Updates:
The City performs comprehensive cost of services studies periodically and updates fees
annually using inflationary indices, unless defined by State law.
Fee Study Summary Findings
The study evaluates current fees across multiple departments and identifies where updates are
needed to align charges with the actual cost of providing services. The analysis supports targeted
adjustments consistent with the City’s Cost Recovery Level Policy, while preserving flexibility for
policy-driven subsidies based on community benefit and supporting higher cost recovery such as
City rentals and/or CSD specialized services.
Administrative Services Department – Revenue Collections and Real Estate
Fee updates in these programs align with high cost recovery (70% - 100%) for services such as
parking permit investigation and property conveyance. Some transactions are infrequent such
as general easement vacation and telecommunication application process, and as such no time
study data was available. In such cases, Staff recommendation would be to use the current
process of annually applying the general rate of increase (GRI).
City Clerk’s Office
The Clerk’s fees were reviewed primarily for compliance with state law with one fee eliminated,
several copy fees added and one proposed fee increase.
Community Services Department
The study found that CSD (recreation and Cubberley divisions) recovers approximately 61% of
its full costs, consistent with industry norms for community benefit programs. In addition to the
overall cost recovery range typically seen in relation to parks and recreation fees, there are
typical cost recovery target ranges based upon Matrix Consulting Group's experience
conducting recreation fee studies. The Division’s youth and adult programming are on the
higher end of the cost recovery range and consistent with City cost recovery policy. At 130%,
the parks, fields, and court rentals generate revenues above cost; a typical trend seen for
rentals. Revenues and cost recovery levels for rentals reflect the optional nature, as the
community can choose to use the City’s amenities, and the individual benefit of rentals. The
CSD fees are under review and will be brought to Finance Committee with other citywide fees
scheduled on May 7th with the expected recommendation to either remain unchanged, apply
GRI or another rate of change, and incorporates the City cost recovery policy. These CSD fees
will be provided to Finance Committee during the budget study sessions.
Fire Department – EMS Services
The study shows EMS fees recover only 28% of their full cost. While the City billed for nearly
$11.6 million in transport related services, it only received roughly $4.7 million in offsetting
revenue. When comparing the $4.7 million to their total annual costs, the service reflects a
financial deficit where revenues fall approximately $12 million below expenses, resulting in a cost
recovery rate of only 28%. The proposed fees are updated to reflect the actual cost and City cost
recovery policy ranges and includes a new First Responder fee.
Police Department and Animal Control
The Police Department’s fees show a mix of under- and over-recoveries but generally under-
recover. The proposed fees reflect the actual cost, City cost recovery range, and pricing to
incentive pet owners to alter (spay/neuter) their animals. Staff recommends five new animal
control fees and modifying the fee cost recovery policy for multiple fee categories within special
events and animal control fees.
Public Works Department
The majority of the services provided by Public Works Operations are charged hourly, with some
of those services showing under-recoveries, and others show over-recoveries. Recommended
changes include increased hourly rates and better alignment between fee structure and review
effort. Some fees will remain subsidized where public benefit outweighs private gain.
Storm Drain staff provide services related to flood variance, flood zone determination, and
temporary elevation benchmarks. With the exception of Flood Zone Determination Letter, the
fees charged for Storm Drain services are within the typical cost recovery range of 80% to 100%.
The proposed storm drain fees reflect the actual costs and City cost recovery policy ranges.
Wastewater Treatment staff provide services relating to industrial waste discharge, and recycled
water. All fees charged by wastewater staff show an under-recovery, the largest being for basic
industrial waste discharge. Overall, fees associated with wastewater services are below the
typical cost recovery level of 80% to 100%. The proposed wastewater treatment fees reflect the
actual cost and City cost recovery policy ranges.
Next Steps
The Finance Committee is requested to review the proposed fee adjustments, make any
necessary modifications, and determine whether to forward them to the City Council for approval
as part of the FY 2026 budget process for Council adoption.
FISCAL/RESOURCE IMPACT
The proposed adjustments aim to align fees with actual costs for services rendered, maintain or
improve cost recovery and reduce potential impacts on City funds, especially General Fund. If
adopted and upon full implementation, it is estimated to generate approximately $1 million of
General Fund revenues. For FY 2026, it is estimated to generate approximately $0.7 million
above FY 2025 activities, which is not currently in the FY 2026 budget.
STAKEHOLDER ENGAGEMENT
Matrix collaborated with City staff across City departments to ensure accurate cost calculations.
Public input opportunities are available through Finance Committee and City Council meetings.
The City has met all public noticing and hearing requirements under Government Code § 66016,
ensuring transparency in the fee update process.
ENVIRONMENTAL REVIEW
Council action on this item is not a project as defined by CEQA because a cost of services study
update is a government funding mechanism or fiscal activity which does not involve any
commitment to any specific project which may result in a potentially significant physical impact
on the environment. CEQA Guidelines section 15378(b)(4).
ATTACHMENTS
Attachment A: Proposed Fee Adjustment Listing
Attachment B: Citywide Cost of Services Study Report
APPROVED BY:
Lauren Lai, Administrative Services Director
CITY CLERK FEES
Fee Name Unit Current Fee Total Cost Recommended Fee Codes City Cost Recovery Range
Policy
Appeals
Appeal Costs Exceeding Appeals Filing Fee Deposit Refer To Planning and Development Services High - 70.1% - 100%
Appeals and Request for Hearing before City Council or
Planning & Transportation Commission Each Refer To Planning and Development Services High - 70.1% - 100%
Documents & Photocopies
Fair Political Practices Commission Photocopies Per Page $0.10 $0.10 $ 0.10 CA Govt Code § 81008(a). CA Govt Code § 81008(a).
Black & White Per Page $0.10 $0.10 $ 0.10 GOV § 7922.530. GOV § 7922.530.
Color Per Page $0.25 $0.25 $ 0.25 GOV § 7922.530. GOV § 7922.530.
Digital Copy Each GOV § 6253.9(a). GOV § 6253.9(a).
Domestic Partner Registry
Domestic Partners Registration Fee Each $38 $78 $ 65.00 High - 70.1% - 100%
Subscriptions
Candidate Filing Fee Each $25 $25 $25 ELEC § 10228 ELEC § 10228
Actual Cost
ASD - REAL ESTATE
Fee Name Unit Current Fee Total Cost Recommended
Fee Codes City Cost Recovery Range Policy
Conveyance
Commercial/Non-Residential/Residential - Long Term (More than 12 months) Each $1,750 $4,613 $3,234 High - 70.1% - 100%
Consent to Assignment, Amendment, Extension or Hypothecation of a lease or
sublease where the City is lessor Each $780 $1,648 $1,155 High - 70.1% - 100%
Easement Document Preparation and Processing (Commercial & Residential) Each $1,700 $1,648 $1,648 High - 70.1% - 100%
License/Grant Deed Preparation Each $1,930 $4,613 $3,234 High - 70.1% - 100%
Property Transfer Tax Exemption Fee Each $245 $577 $404 High - 70.1% - 100%
Public Notice Mailing/Posting/Advertising (Commercial & Residential) Deposit $116 $116 $116 High - 70.1% - 100%
Telecommunication Application Processing Fee Each $3,426 High - 70.1% - 100%
Easement Vacation
General Each $4,892 High - 70.1% - 100%
Summary Each $2,083 $3,295 $2,310 High - 70.1% - 100%
ASD - REVENUE COLLECTIONS
Fee Name Unit Current Fee Total Cost Recommended Fee Codes City Cost Recovery Range Policy
Documents & Photocopies
Mailing (Certified) Receipt required(determined by Postal Service) Each $4 $23 10$ High - 70.1% - 100%
Miscellaneous
Duplicate Receipt Each $9 $36 15$ High - 70.1% - 100%
Returned Payment Charge (California Civil Code Section 1719)Each $25 $25 25$ CIV § 1719(a) CIV § 1719(a)
Parking
Permit Investigation (non-refundable) Each $23 $36 36$ High - 70.1% - 100%
Recreational Vehicle/Oversized Vehicle Per Application $22 $90 80$ High - 70.1% - 100%
FIRE FEES
Fee Name Unit Current Fee Total Cost
Recommended
Fee Codes City Cost Recovery Range Policy
Compliance Fees
Engine Company Second Reinspection Per Hour $279 $994 $994 High - 70.1% - 100%
Paramedics
Transport Mileage Per Mile $35 $32 $32 Medium - 30.1% - 70.0%
BLS Per Occurrence $2,556 $3,188 $3,188 Medium - 30.1% - 70.0%
ALS Per Occurrence $2,966 $3,897 $3,897 Medium - 30.1% - 70.0%
First Responder Fee Per Occurrence New $497 $497
Oxygen Per Occurrence $179 $283 $283 Medium - 30.1% - 70.0%
FireMed Business Tiers
1 Per Unit $20 $20
2 Per Unit $100 $100
3 Per Unit $200 $200
4 Per Unit $500 $500
5 Per Unit $1,000 $1,000
FireMed Residential Per Household $8 $8
POLICE FEES
Fee Name Unit Current Fee Total Cost Recommended
Fee Codes
Current City Cost
Recovery Range
Policy
Proposed Cost recovery
Background Check
OPM/DOD Background Check Per Application $5 $112 $5 Low - 0.0% - 30.0%None - fee set by code
Impoundment Fees - Vehicle
Vehicle Impoundment Fee Each $158 $162 $160 Medium - 30.1% - 70.0% High - 70.1% - 100%
Vehicle Repossession Receipt Each $15 $15 $15 Ca. Gov. Code § 26751 Ca. Gov. Code § 26751 None - fee set by code
Towed Stored Vehicle Fee Each New $162 160 New
Personnel Rates
Emergency Response Fee Per Incident Actual Cost Medium - 30.1% - 70.0%
Special Fees
Clearance Letter Each $35 $131 $92 High - 70.1% - 100% High - 70.1% - 100%
Digital Media Reproduction Fee Each $65 $281 $197 High - 70.1% - 100% High - 70.1% - 100%
Location Crime Statistics Fee Each $86 $359 $251 High - 70.1% - 100% High - 70.1% - 100%
Offsite Document Retrieval Per Item Actual Cost High - 70.1% - 100% High - 70.1% - 100%
Report Copy Fee Each $15 $15 $15 EVI § 1563(b)(6) EVI § 1563(b)(6)None - fee set by code
Research Fee Per Hour $160 $245 $172 High - 70.1% - 100%
Subpoena Fee For Documents Per Hour $24 $24 $24 EVI § 1563(b)(1) EVI § 1563(b)(1)None - fee set by code
Civil Subpoena Appearance Fee Per Person Per Day $275 $275 $275 GOV § 68097.2 (b) GOV § 68097.2 (b)None - fee set by code
Firearms Dealer
Firearms Dealer Master Permit - New Per Year $3,564 $3,637 $3,637 High - 70.1% - 100% High - 70.1% - 100%
Firearms Dealer Master Permit - Renewal Per Year $644 $970 $970 High - 70.1% - 100% High - 70.1% - 100%
Miscellaneous
Helicopter Landing Fee Per Occurrence $79 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
One Day Liquor Permit Fee:
For Profit Rate Per Permit $65 $76 $76 High - 70.1% - 100% High - 70.1% - 100%
Non-Profit Rate Per Permit $49 $76 $53 High - 70.1% - 100% Medium - 30.1% - 70.0%
Secondhand Dealers
DOJ Per Application $300 $300 $300 High - 70.1% - 100% High - 70.1% - 100%
New Per Application $481 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Application $120 $121 $121 High - 70.1% - 100% High - 70.1% - 100%
Taxicab
Master License:
New Per Year $3,589 $7,274 $7,274 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Year $1,609 $2,425 $2,425 High - 70.1% - 100% High - 70.1% - 100%
Driver:
New Per Year $65 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Year $65 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
Vehicle Inspection for Each Vehicle Per Year $92 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
Replacement or Transfer Fee Each $80 $40 $40 High - 70.1% - 100% High - 70.1% - 100%
Valet Parking
Permit Application Per Application $863 $970 $970 High - 70.1% - 100% High - 70.1% - 100%
Permit Application Renewal (Annual) Per Year $130 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Short-Term Application Fee Per Application $406 $229 $229 High - 70.1% - 100% High - 70.1% - 100%
Special Events
Personnel Rates for events where 100% of the proceeds go to a Profit Organization:
Community Services Officer Per Hour $111 $215 $215 High - 70.1% - 100% High - 70.1% - 100%
Police Agent Per Hour $245 $272 $272 High - 70.1% - 100% High - 70.1% - 100%
Police Officer Per Hour $206 $244 $244 High - 70.1% - 100% High - 70.1% - 100%
Police Reserve Per Hour $88 $58 $58 High - 70.1% - 100% High - 70.1% - 100%
Police Sergeant Per Hour $272 $291 $291 High - 70.1% - 100% High - 70.1% - 100%
Personnel Rates for events where 80% of the proceeds go directly to Non-Profit Organizations:
Community Services Officer Per Hour $92 $215 $151 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Agent Per Hour $212 $272 $190 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Officer Per Hour $171 $244 $171 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Reserve Per Hour $72 $58 $41 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Sergeant Per Hour $232 $291 $204 High - 70.1% - 100% Medium - 30.1% - 70.0%
Personnel Rates for events where 80% or more of the proceeds go directly to Non-Profit Organizations or events declared as co-sponsored by the City of Palo Alto:
Community Services Officer Per Hour $87 $215 $118 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Agent Per Hour $185 $272 $150 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Officer Per Hour $160 $244 $134 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Reserve Per Hour $65 $58 $32 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Sergeant Per Hour $205 $291 $160 High - 70.1% - 100% Medium - 30.1% - 70.0%
Special Fees:
Special Event Permit
201 - 400 Attendees Per Permit $334 $582 $407 High - 70.1% - 100% High - 70.1% - 100%
401 – 600 Attendees Per Permit $359 $2,036 $1,425 High - 70.1% - 100% High - 70.1% - 100%
Each Add’l 200 Attendees Each $53 $291 $204 High - 70.1% - 100% High - 70.1% - 100%
Film / Photography Permit:
Large Commercial Filming Per Permit $306 $582 $582 High - 70.1% - 100%
Low-Impact Filming Permit (Cast & Crew 35 or less)Per Permit $306 $291 $291 High - 70.1% - 100%
Student Filming / Photography Per Permit $306 $291 $291 High - 70.1% - 100%
Photography Permit Per Permit $306 $145 $145 High - 70.1% - 100%
Temporary Street Closure Each Refer to PW Fee
Schedule High - 70.1% - 100%
POLICE ANIMAL SERVICES
Fee Name Unit Current Fee Total Cost Recommended Fee Codes Current City Cost Recovery
Range Policy Proposed Cost recovery
Animal Permits
Boarding Per Permit $219 $384 $384 Medium - 30.1% - 70.0% High - 70.1% - 100%
Breeding Permit - Cat, Dog, or Bird Per Permit $133 $384 $384 Medium - 30.1% - 70.0% High - 70.1% - 100%
Kennel, Birds, or Animals Per Permit $219 $384 $384 High - 70.1% - 100% High - 70.1% - 100%
Livery Stable, Boarding Stable Per Permit $219 $384 $384 High - 70.1% - 100% High - 70.1% - 100%
Livestock / Apiary Per Permit $80 $220 $80 High - 70.1% - 100% Medium - 30.1% - 70.0%
Pet Shop/Groomer Per Permit $219 $384 $384 Low - 0.0% - 30.0% High - 70.1% - 100%
Pet Show Per Permit $80 $327 $80 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
Pony Ride, Pony Ring Per Permit $219 $327 $219 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Traveling Menagerie or Petting Zoo Per Permit $219 $327 $219 High - 70.1% - 100% Medium - 30.1% - 70.0%
Dangerous Animal Permit Per Permit $432 $384 $432 Low - 0.0% - 30.0% High - 70.1% - 100%
Disposal
Service Fee Each $60 $107 $107 High - 70.1% - 100%
Impoundment Fees
Impoundment Fees - Cat:
First Offense Per Occurrence $36 $213 $64 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $54 $213 $75 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third and Subsequent Offenses Per Occurrence $74 $213 $85 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Impoundment Fees - Dog - Licensed:
First Offense Per Occurrence $36 $213 $64 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $54 $213 $75 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third Offense Per Occurrence $72 $213 $85 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Fourth Offense Per Occurrence $135 $213 $135 Medium - 30.1% - 70.0% High - 70.1% - 100%
Fifth to Tenth Offense Per Occurrence $181 $213 $181 Medium - 30.1% - 70.0% High - 70.1% - 100%
Eleventh and Subsequent Offenses Per Occurrence $203 $213 $203 Medium - 30.1% - 70.0% High - 70.1% - 100%
Impoundment Fees - Dog - Unlicensed:
First Offense Per Occurrence $61 $213 $84 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $93 $213 $95 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third Offense Per Occurrence $115 $213 $105 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Fourth Offense Per Occurrence $154 $213 $154 Medium - 30.1% - 70.0% High - 70.1% - 100%
Fifth to Tenth Offense Per Occurrence $209 $213 $209 Medium - 30.1% - 70.0% High - 70.1% - 100%
Eleventh and Subsequent Offenses Per Occurrence $246 $213 $246 Medium - 30.1% - 70.0% High - 70.1% - 100%
Impoundment Fees - General:
Other Animals (Small) - Bird, Rabbit, Reptile, etc.Per Occurrence $31 $213 $32 Medium - 30.1% - 70.0% Low - 0.0% - 30.0%
Other Animals (Large) - Horse, Cow, Pig, Goat, etc.Per Occurrence $123 $213 $123 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
State Mandated Fees:
CA Food &
Agri Code §
30804.7
CA Food & Agri Code § 30804.7
First Offense Per Occurrence $35 $35 $35 Medium - 30.1% - 70.0%None - fee set by code
Second Offense Per Occurrence $50 $50 $50 Medium - 30.1% - 70.0%None - fee set by code
Third and Subsequent Offenses Per Occurrence $100 $100 $100 Medium - 30.1% - 70.0%None - fee set by code
Pet Licenses
12 Months
Unaltered Per Dog $45 $52 $73 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $22 $52 $26 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $52 $20 New Medium - 30.1% - 70.0%
24 Months
Unaltered Per Dog $67 $71 $102 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $33 $71 $44 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $71 $28 New Medium - 30.1% - 70.0%
36 Months
Unaltered Per Dog $90 $90 $161 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $45 $90 $58 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $90 $44 New Medium - 30.1% - 70.0%
Service Dog Tag Per Dog New $52 $36 New Medium - 30.1% - 70.0%
Rabies Exemption Per Dog New $38 $27 New Medium - 30.1% - 70.0%
Replacement License Tags (Dogs) Each $5 $33 $10 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
Special Fees
Animal Control Officer Per Hour $91 $213 $213 Low - 0.0% - 30.0% High - 70.1% - 100%
Quarantine Home Inspection Fee Each $46 $427 $128 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
PUBLIC WORKS FEES
Fee Name Unit Current Fee Total Cost Recommended
Fee CodesCity Cost Recovery Range Policy
Maintenance & Repair
Regular Time:
Construction & Repair Per Hour $184 $185 $185 High - 70.1% - 100%
Electric Vehicle Charger Connection Per Connection $0.00 to $2.00 $0.00 to $2.00 High - 70.1% - 100%
Electric Vehicle Charger Connection Overstay Per Hour $0.00 to $5.00 $0.00 to $2.00 High - 70.1% - 100%
Electric Vehicle Charging Per Kilowatt Hour $0.24 0.25 High - 70.1% - 100%
Newsrack Impoundment Fee High - 70.1% - 100%
First Day Base $208 208
Each Subsequent Day Each Subsequent Day $3 3
Supervision Per Hour $187 $228 $228 High - 70.1% - 100%
Sweeping Services Per Hour $151 $179 $179 High - 70.1% - 100%
Traffic Control/Graffiti Services Per Hour $138 $163 $163 High - 70.1% - 100%
Traffic Property Damage Per Hour $138 $163 $163 High - 70.1% - 100%
Tree Services Per Hour $161 $172 $172 High - 70.1% - 100%
Overtime & Holiday:
Construction & Repair Per Hour $272 $222 $222 High - 70.1% - 100%
Supervision Per Hour $282 $276 $276 High - 70.1% - 100%
Sweeping Services Per Hour $227 $213 $213 High - 70.1% - 100%
Traffic Control/Graffiti Services Per Hour $208 $194 $194 High - 70.1% - 100%
Traffic Property Damage Per Hour $208 $194 $194 High - 70.1% - 100%
Tree Services Per Hour $226 $208 $208 High - 70.1% - 100%
Disposal Each Actual Cost Actual Cost
Use of Equipment Each Actual Cost Actual Cost
Map/Plan Review Fees
Home Improvement Exception - Trees Per Application $487 $575 $575 High - 70.1% - 100%
IR Review - Trees Per Application $759 $575 $575 High - 70.1% - 100%
Tree Removal
Protected Tree Removal Per Removal $499 $460 $460 High - 70.1% - 100%
Record Management Fee Per File $32 $174 $174 High - 70.1% - 100%
Tree Removal
Per Inch of Damage
Plus Planting
Installation
$153 153 High - 70.1% - 100%
PUBLIC WORKS STORM DRAINS
Flood Variance Fee Each
City Cost
plus 15%High - 70.1% - 100%
Flood Zone Determination Letter Per Letter $147 $419 $419 High - 70.1% - 100%
Storwater Treatment Feature Operations and Maintenance Inspecitions:
Up to 3 hours Base $599 $540 $540 High - 70.1% - 100%
Per hour therafter Per hour therafter $123 $187 $187 High - 70.1% - 100%
Temporary Elevation Benchmarks per benchmark $500 $505 $505 High - 70.1% - 100%
PUBLIC WORKS WASTEWATER Total Cost
Industrial Waste Discharge Fees:
Automotive Per Year $699 $1,523 $1,523 High - 70.1% - 100%
Basic Per Year $4,120 $5,735 $5,735 High - 70.1% - 100%
Best Management Practices (BMP) Per Year $1,541 $2,856 $2,856 High - 70.1% - 100%
Exceptional Waste Per Permit Modified $3,473 $3,473 High - 70.1% - 100%
Full Per Year Modified $6,898 $6,898 High - 70.1% - 100%
Groundwater Per Year $1,576 $1,614 $1,614 High - 70.1% - 100%
Industrial Waste Discharge Fees - Liquid Waste Disposal Fee:
Septic Tank & Portable Toilet Waste Disposal Permit Processing Each $105 $542 $542 High - 70.1% - 100%
Discharge Fee Per Gallon $0.1 $0.77 $0.10 High - 70.1% - 100%
Recycled Water Fees:
Recycled Water Permit Processing Per permit $52 $452 $452 High - 70.1% - 100%
PALO ALTO, CA
COST OF SERVICES (USER FEE)
STUDY – MUNICIPAL FEES
APRIL 2025
MATRIX CONSULTING GROUP
INTRODUCTION AND EXECUTIVE SUMMARY 1
LEGAL FOUNDATIONS AND POLICY 4
USER FEE STUDY METHODOLOGY 7
RESULTS OVERVIEW 9
OFFICE OF THE CITY CLERK 10
COMMUNITY SERVICES 12
FIRE EMS 18
POLICE 25
POLICE – ANIMAL CONTROL 29
PUBLIC WORKS 32
REAL ESTATE AND PROPERTY MANAGEMENT 35
REVENUE COLLECTION 37
COST RECOVERY CONSIDERATIONS 38
TABLE OF CONTENTS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 1
The report, which follows, presents the results of the Cost of Services (User Fee) Study conducted by
Matrix Consulting Group for the City of Palo Alto, California.
PROJECT BACKGROUND AND OVERVIEW
The purpose of this study is to evaluate and determine the full cost (direct and indirect) of providing a
variety of city services. Matrix Consulting Group analyzed the cost-of-service relationships that exist
between fees for service activities in the following departments: City Clerk, Revenue, Real Estate, Public
Works, EMS, and Community Services. The results of this study provide a tool for understanding current
service levels and the cost for those services.
GENERAL PROJECT APPROACH AND METHODOLOGY
The methodology employed by Matrix Consulting Group is a widely accepted “bottom up” approach to
cost analysis, where time spent per unit of fee activity is determined for each position within a
Department or Program. Once time spent for a fee activity is determined, all applicable City costs are
then considered in the calculation of the “full” cost of providing each service. The following table
provides an overview of types of costs applied in establishing the “full” cost of services provided by the
City:
TABLE 1: OVERVIEW OF COST COMPONENTS
Cost Component Description
Direct Fiscal Year 2025 Budgeted salaries, benefits, and allowable expenditures.
Indirect Program, departmental, clerical, and Citywide support.
Together, the cost components in the table above comprise the calculation of the total “full” cost of
providing a service, regardless of whether a fee for that service is charged.
The work accomplished by Matrix Consulting Group in the analysis of the proposed fees for service
involved the following steps:
• Department / Program Staff Interviews: The project team interviewed department / program staff
regarding their needs for clarification to the structure of existing fee items or for addition of new fee
items.
• Data Collection: Data was collected for each permit / service, including time estimates. In addition, all
budgeted costs and staffing levels for Fiscal Year 2025 were entered into Matrix Consulting Group’s
analytical software model.
• Cost Analysis: The full cost of providing each service included in the analysis was established.
INTRODUCTION AND EXECUTIVE SUMMARY
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MATRIX CONSULTING GROUP 2
• Review and Approval of Results with City Staff: Department management has reviewed and
approved these documented results.
A more detailed description of user fee methodology and legal and policy considerations are provided in
subsequent chapters of this report.
SUMMARY OF RESULTS
Overall, this study found that the City is under-recovering for most of its administrative, EMS, Public
Works, and Recreation services. Each of these service areas serve a different population and
constituency, and should be reviewed individually to determine how and where fees should be set.
CONSIDERATIONS FOR COST RECOVERY POLICY AND UPDATES
Matrix Consulting Group recommends that the City use the information contained in this report to
discuss, adopt, and implement formal Cost Recovery Policies, including mechanisms for the annual or
biennial update of fees for service.
ADOPT A FORMAL COST RECOVERY POLICY
The Government Finance Officers Association’s (GFOA) best practices for Establishing Government
Charges and Fees states that governmental entities should adopt formal policies regarding charges and
fees which include the jurisdiction’s intention to recover the full cost or partial costs of providing
services, sets forth circumstances under which the jurisdiction might set a charge for fee at less than or
more than 100% of full cost, and outlines the considerations that might influence the jurisdiction’s pricing
decision.
Matrix Consulting Group strongly recommends that the Council adopt a formalized, individual cost
recovery policy for each service area included in this Study. Whenever a cost recovery policy is
established at less than 100% of the full cost of providing services, a known gap in funding is recognized
and may then potentially be recovered through other revenue sources. Matrix Consulting Group
considers a formalized cost recovery policy for various fees for service an industry Best Management
Practice.
ADOPT AN ANNUAL FEE UPDATE / INCREASE MECHANISM
The purpose of a comprehensive update is to completely revisit the analytical structure, service level
estimates and assumptions, and to account for any major shifts in cost components or organizational
structures that have occurred since the City’s previous analysis. It’s recommended the City adopts the
practice of conducting comprehensive analyses every three to five years as this practice captures any
changes to organizational structure, processes, as well as any new service areas.
GFOA best practices for Establishing Government Charges and Fees states that governmental entities
should review, and update charges and fees periodically based on factors such as the impact of inflation,
other cost increases, adequacy of cost recovery, use of services, and the competitiveness of current
rates to avoid large infrequent fee increases. Therefore, it is recommended the City continue to practice
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 3
of conducting comprehensive analyses every five to seven years as this practice captures any changes
to organizational structure, processes, code amendments, as well as any new service areas.
In between comprehensive updates, the City should utilize published industry economic factors such as
Consumer Price Index (CPI) or other regional factors to update the cost calculations established in the
Study on an annual or biennial basis. The annual increase factor should be consistent across all
departments / services and be agreed upon by City Council. The City currently updates its fees every year
based on CPI or internal cost factors.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 4
This section of the report is intended to provide an overview of the legal rules and regulations that govern
what is considered a fee for service, how those fees can be calculated, general principles, philosophies,
and general policy considerations for setting fees for service.
LEGAL FRAMEWORK
A “user fee” is a charge for service provided by a governmental agency to a public citizen or group.
California has several Government Codes and Propositions that regulate fees for service, with the
purpose of ensuring that fees are reasonable and justified. The most prominent and relevant of these
includes:
• Proposition 26: Passed in 2010, specifically outlined the difference between a fee and a tax and
dictates that fees must be directly related to a service and cannot exceed the reasonable cost of that
service.
• Government Code § 50076: clarifies that fees for service costs are not special taxes and do not need
voter approval.
• Government Code § 65104: gives local governments the authority to charge planning and zoning fees
to recover processing costs.
When determining fees for service it is important to ensure there is a direct benefit – the service is
provided directly to the payer, and that it is cost based, and does not exceed the reasonable cost of
providing the service.
EXCEPTIONS TO THE RULE
While Proposition 26 defines what constitutes a user fee, and how those fees can be determined, it also
provides a key exception for fees charged for facility or property rentals. This exception outlines that fees
for use of government property (e.g., renting public buildings, parks, or event spaces) are voluntary
transactions. Therefore, governments can charge market-based rental fees for these services.
GENERAL PRINCIPLES AND PHILOSOPHIES REGARDING USER FEES
Local governments are providers of many types of general services to their communities. While all
services provided by local government are beneficial to constituents, some services can be classified as
globally beneficial to all citizens, while others provide more of a direct benefit to a specific group or
individual. The following table provides examples of services provided by local government within a
continuum of the degree of community benefit received:
LEGAL FOUNDATIONS AND POLICY
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MATRIX CONSULTING GROUP 5
TABLE 2: SERVICES IN RELATION TO BENEFIT RECEIVED
Funding for local government is obtained from a myriad of revenue sources such as taxes, fines, grants,
special charges, user fees, etc. In recent years, alternative tax revenues, which typically offset subsidies
for services provided to the community, have become increasingly limited. These limitations have caused
increased attention on user fee activities as a revenue source that can offset costs otherwise subsidized
(usually) by the general fund. In Table 3, services in the “global benefit” section tend to be funded
primarily through voter-approved tax revenues. In the middle of the table, one typically finds a mixture of
taxes, user fees, and other funding sources. Finally, in the “individual / group benefit” section of the table
lie the services provided by local government that are typically funded almost entirely by user fee
revenue.
The following are two central concepts regarding the establishment of user fees:
v Fees should be assessed according to the degree of individual or private benefit gained from
services. For example, the processing and approval of a land use or building permit will generally
result in monetary gain to the applicant, whereas Police services and Fire Suppression are examples
of services that are essential to the safety of the community at large.
v A profit-making objective should not be included in the assessment of user fees. In fact, California
laws require that the charges for service be in direct proportion to the costs associated with
providing those services. Once a charge for service is assessed at a level higher than the actual cost
of providing a service, the term “user fee” no longer applies. The charge then becomes a tax subject
to voter approval.
Therefore, it is commonly accepted that user fees are established at a level that will recover up to, and
not more than, the cost of providing a particular service.
GENERAL POLICY CONSIDERATIONS REGARDING USER FEES
Undoubtedly, there are programs, circumstances, and services that justify a subsidy from a tax-based or
alternative revenue source. However, it is essential that jurisdictions prioritize the use of revenue sources
for the provision of services based on the continuum of benefit received.
"Global" Community
Benefit
•Police
•Park Maintenance
•Fire Suppression
"Global" Benefit and an
Individual or Gorup
Benefit
•Recreation / Community
Services
•Fire Prevention
Individual or Group
Benefit
•Building Permits
•Planning and Zoning Approval
•Engineering Development Review
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 6
Within the services that are typically funded by user fees, the Matrix Consulting Group recognizes several
reasons why City staff or the Council may not advocate the full cost recovery of services. The following
factors are key policy considerations in setting fees at less than 100 percent of cost recovery:
• Limitations posed by an external agency. The State or an outside agency will occasionally set a
maximum, minimum, or limit on the jurisdiction’s ability to charge a fee. Examples includes time spent
copying and retrieving public documents and / or transportation permits.
• Encouragement of desired behaviors. Keeping fees for certain services below full cost recovery may
provide better compliance from the community. For example, if the cost of a permit for changing a
water heater in residential home is higher than the cost of the water heater itself, many citizens will
avoid pulling the permit.
• Benefit received by user of the service and the community at large is mutual. Many services that
directly benefit a group or individual equally benefit the community. Examples include Planning
Design Review, historical dedications, and certain types of special events.
The Matrix Consulting Group recognizes the need for policies that intentionally subsidize certain
activities. The primary goals of a User Fee Study are to provide a fair and equitable basis for determining
the costs of providing services and ensure that the City complies with State law.
SUMMARY OF LEGAL RESTRICTIONS AND POLICY CONSIDERATIONS
Once the full cost of providing services is known, the next step is to determine the “rate” or “price” for
services at a level which is up to, and not more than, the full cost amount. The Council is responsible for
this decision, which often becomes a question of balancing service levels and funding sources. The
placement of a service or activity within the continuum of benefit received may require extensive
discussion and at times fall into a “grey area.” However, with the resulting cost of services information
from a User Fee Study, the Council can be assured that the adopted fee for service is reasonable, fair, and
legal. The City will need to review all fees for service in this analysis. Where subsidies are identified, they
City should increase the fees to reduce the deficit; where over-recoveries are identified, the fee must be
reduced to comply with the law.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 7
The Matrix Consulting Group utilizes a cost allocation methodology commonly known and accepted as
the “bottom-up” approach to establishing User Fees. The term means that several cost components are
calculated for each fee or service. These components then build upon each other to comprise the total
cost for providing the service. The following chart describes the components of a full cost calculation:
The general steps utilized by the project team to determine allocations of cost components to a
particular fee or service are:
• Calculate fully burdened hourly rates by position, including direct and indirect costs;
• Develop time estimates for the average time spent to deliver each service included in the study; and
• Distribute the appropriate amount of the other cost components to each fee or service based on the
staff time allocation basis or another reasonable basis.
The results of these allocations provide detailed documentation for the reasonable determination of the
actual cost of providing each service.
One of the key study assumptions utilized in the “bottom up” approach is the use of time estimate
averages for the provision of each fee-related service. Utilization of time estimates is a reasonable and
defensible approach, especially given that experienced staff members who understand service levels and
processes unique to the City developed these estimates.
The project team worked closely with City staff in developing time estimates with the following criteria:
• Estimates are representative of average times for providing services. Extremely difficult or abnormally
simple projects are not factored in the analysis.
• Estimates reflect the time associated with the position or positions that typically perform a service.
• Estimates are reviewed by the project team for “reasonableness” against their experience with other
agencies.
• Estimates were not based on time in motion studies, as they are not practical for the scope of
services and time frame for this project.
DIRECT
(Salaries, Benefits, Productive Hours)
INDIRECT
(Departmental Admin, Services & Supplies, Citywide Overhead etc.)
Total Cost
USER FEE STUDY METHODOLOGY
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 8
• Estimates match the current or proposed staffing levels to ensure there is no over-allocation of staff
resources to fee and non-fee related activities.
The Matrix Consulting Group agrees that while the use of time estimates is not perfect, it is the best
alternative available for setting a standard level of service on which to base a jurisdiction’s fees for
service and meets the requirements of California law.
The alternative to time estimating is actual time tracking, often referred to billing on a “time and
materials” basis. Except in the case of anomalous or very large and complex projects, the Matrix
Consulting Group believes this approach to not be cost effective or reasonable for the following reasons:
• Accuracy in time tracking is compromised by the additional administrative burden required to track,
bill, and collect for services in this manner.
• Additional costs are associated with administrative staff’s billing, refunding, and monitoring deposit
accounts.
• Customers often prefer to know the fees for services in advance of applying for permits or
participating in programs.
• Departments can better predict revenue streams and staff needs using standardized time estimates
and anticipated permit volumes.
Situations arise where the size and complexity of a given project warrants time tracking and billing on a
“time and materials” basis. The Matrix Consulting Group has recommended taking a deposit and
charging Actual Costs for such fees as appropriate and itemized within the current fee schedule.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 9
The motivation behind a cost of services (User Fee) analysis is for the City Council and Departmental
staff to maintain services at a level that is both accepted and effective for the community and to
maintain control over the policy and management of these services.
It should be noted that the results presented in this report are not a precise measurement. In general, a
cost-of-service analysis takes a “snapshot in time,” where a fiscal year of financial and operational
information is utilized. Changes to the structure of fee names, along with the use of time estimates,
allow only for a reasonable projection of subsidies and revenue. Consequently, the Council and
Department staff should rely conservatively upon these estimates to gauge the impact of
implementation going forward.
Discussion of results in the following chapters is intended as a summary of extensive and voluminous
cost allocation documentation produced during the Study. Each chapter will include detailed cost
calculation results for each major permit category including the following:
• Modifications: discussions regarding any proposed revisions to the current fee schedule, including
elimination or addition of fees.
• “Per Unit” Results: comparison of the full cost of providing each unit of service to the current fee for
each unit of service (where applicable).
• Annualized Results: utilizing volume of activity estimates annual subsidies and revenue impacts were
projected where appropriate.
The full analytical results were provided to City staff under separate cover from this summary report.
RESULTS OVERVIEW
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 10
The Office of the City Clerk serves as a municipal recordkeeper, with duties that include processing
ordinances and resolutions, preparing Council agendas and minutes, and managing municipal elections.
This Office also acts as the City’s repository for records and process records requests. The fees
examined within this study relate to appeals, documents & photocopies, domestic partner registries, and
subscriptions. The following subsections discuss fee schedule modifications and detailed per unit
results for the fee-related services provided by the Office of the City Clerk.
FEE SCHEDULE MODIFICATIONS
In discussions with City Clerk staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: the ‘Certification Fee’ was removed from the schedule as this service is no longer
provided by Clerk staff.
• New Fees: fees for ‘Black and White’, ‘Color’, and ‘Digital Copy’ services were added to the fee
schedule to collect additional revenues for these services.
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by City Clerk staff.
DETAILED RESULTS
The Office of the City Clerk collects fees for appeals, document and photocopy services, domestic
partner registries, and subscription related services. The total cost calculated for each service includes
direct staff costs, and Departmental and Citywide overhead. The following table details the fee name,
current fee, total cost, and difference associated with each service offered.
TABLE 3: TOTAL COST PER UNIT RESULTS – CITY CLERK
Fee Name Unit Current Fee Total Cost Difference
Appeals
Appeal Costs Exceeding Appeals Filing Fee Deposit Refer To Planning and Development Services
Appeals and Request for Hearing before City
Council or Planning & Transportation Commission Each Refer To Planning and Development Services
Documents & Photocopies
Fair Political Practices Commission Photocopies1 Per Page $0.10 $0.10 $0
Black & White2 Per Page $0.10 $0.10 $0
Color2 Per Page $0.25 $0.25 $0
Digital Copy3 Each Actual Cost
1 The total cost associated has been set according to CA Govt Code § 81008(a).
2 The total cost associated has been set according to GOV § 7922.530.
3 The total cost associated has been set according to GOV § 6253.9(a).
OFFICE OF THE CITY CLERK
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 11
Fee Name Unit Current Fee Total Cost Difference
Domestic Partner Registry
Domestic Partners Registration Fee Each $38 $78 ($40)
Subscriptions
Candidate Filing Fee4 Each $25 $25 $0
Both Appeal fees refer to the Planning and Development Services section of the municipal fee schedule,
as depending on the type of application being appealed, these amounts can vary. All Document and
Photocopy fees, as well as Subscription fees have been set to align with state codes. The ‘Domestic
Partners Registration Fee’ shows a current subsidy of $40.
ANNUAL RESULTS
Due to the nature of City Clerk fees, most of which are set by the state, no annual results were calculated.
4 The total cost associated has been set according to ELEC § 10228
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 12
The Community Services Department (CSD) provides a variety of recreational opportunities, including
parks, hiking trails, fitness facilities, pools, and a municipal golf course. It also offers engaging programs
for all ages, from educational classes to art exhibits and the Palo Alto Jr. Museum and Zoo. The focus of
this analysis was the programmatic cost recovery associated with the following divisions: Arts and
Sciences, Open Space, Parks and Golf, and Recreation and Cubberley. The following sections outline the
cost recovery associated with the Community Services department as a whole, as well as each division.
COMMUNITY SERVICES DEPARTMENT COST RECOVERY
The typical cost recovery for parks and recreational service is between 20% and 50%. This range reflects
the belief that these services primarily benefit the community at large and therefore should be subsidized
through taxpayers. As part of this analysis, the project team calculated the cost recovery for the
Community Services Department based on its direct costs of operations and accounting for any indirect
costs (Departmental / Divisional administration and Citywide overhead).
Direct cost recovery compares budgeted costs against generated revenues. To determine direct
departmental cost recovery, the project team compared FY24 budgeted revenues to FY25 budgeted
costs. The following table shows by program: Revenue, Budget, the associated difference, and cost
recovery percentage.
TABLE 4: CSD DEPARTMENTAL COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp5 Cost Recovery
CSD Arts and Sciences $4,673,381 $10,105,808 46%
CSD Open Space, Parks and Golf $6,174,447 $16,169,915 38%
CSD Recreation and Cubberley $5,853,093 $7,916,070 74%
Total $16,700,920 $34,191,793 49%
The Department is at a 49% cost recovery level on a direct cost basis. This direct cost recovery is on the
higher end of the typical cost recovery (20-50%). The range of cost recovery levels between programs is
typical for parks and recreation fees. For example, the optional nature of fees related to recreation
services usually equates to those fees being set closer to cost recovery. On the other hand, services
provided in relation to youth or senior services tend to be subsidized to account for the community
benefit.
Total cost recovery looks at direct program costs, departmental / divisional administration, and citywide
overhead and compares those costs against generated revenues. For programmatic services to be
provided, recreation management and administration staff support is needed. Furthermore, support
5 The FY25 Budget does not include CSD Administration, as those costs are considered part of the overhead.
COMMUNITY SERVICES
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 13
services are also needed from other City departments, including Finance, Human Resources, City
Attorney, Facility, Maintenance, and so forth. The following table shows by division the indirect costs:
TABLE 5: CSD DEPARTMENTAL COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH6 Citywide OH Total Indirect Cost
CSD Arts and Sciences $927,089 $1,876,689 $2,803,778
CSD Open Space, Parks and Golf $1,483,399 $1,684,736 $3,168,135
CSD Recreation and Cubberley $726,206 $1,297,111 $2,023,317
Total $3,136,694 $4,858,536 $7,995,230
The project team accounted for roughly $8 million in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 6: CSD DEPARTMENTAL COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
CSD Arts and Sciences $4,673,381 $12,909,585 36%
CSD Open Space, Parks and Golf $6,174,447 $19,338,050 32%
CSD Recreation and Cubberley $5,853,093 $9,939,387 59%
Total $16,700,920 $42,187,023 40%
Based on the analysis, the Department has a Full Cost recovery level of 40%, which is still within the
typical range of 20-50% for parks and recreation services. Of the total direct and indirect expenditures,
approximately 81% are direct expenditures, 12% is Citywide overhead, and 7% is Administrative costs.
ARTS & SCIENCES COST RECOVERY
The Arts & Sciences Division offers a variety of visual and performing arts programs for youth and
adults. Additionally, it oversees the daily operations of the Art Center, Junior Museum and Zoo (JMZ),
Children’s Theatre, Community Theatre, Cubberley Theatre, the Public Art Program, and the Cubberley
Artist Studios Program. The following table shows by cost center: Revenue, Budget, the associated
difference, and cost recovery percentage.
TABLE 7: ARTS & SCIENCES COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp7 Cost Recovery
Visual Arts, Classes, Exhibitions $1,458,479 $2,912,659 50%
Community Theater $198,608 $526,696 38%
Junior Museum & Zoo $2,226,536 $3,770,337 59%
Children's Theater $784,891 $2,329,639 34%
Total $4,668,515 $9,539,331 49%
6 This represents the FY25 budgeted expenditures for the CSD Community Services Administration division only as
the remaining divisions (i.e. Animal Shelter, Human Services Administration, Child Care Services, etc.) are not
overhead to all of CSD.
7 The FY25 Budget does not include Arts & Culture Administration, as these costs are considered part of the
overhead.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 14
The Arts & Sciences division is at a 49% cost recovery level on a direct cost basis. This direct cost
recovery is within the typical cost recovery (20-50%). The next table shows associated indirect costs
included:
TABLE 8: ARTS & SCIENCES COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH8 Citywide OH Total Indirect Cost
Visual Arts, Classes, Exhibitions $245,592 $220,601 $466,193
Community Theater $44,410 $3,705 $48,115
Junior Museum & Zoo $317,910 $587,606 $905,516
Children's Theater $196,432 $394,237 $590,669
Total $804,345 $1,206,149 $2,010,494
The project team accounted for roughly $2 million in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 9: ARTS & SCIENCES COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Visual Arts, Classes, Exhibitions $1,458,479 $3,378,852 43%
Community Theater $198,608 $574,812 35%
Junior Museum & Zoo $2,226,536 $4,675,853 48%
Children's Theater $784,891 $2,920,309 27%
Total $4,668,515 $11,549,825 40%
Based on the analysis, the Arts & Sciences division has a full cost recovery level of 40%. Of the total
direct and indirect expenditures, approximately 83% are direct expenditures, 10% is Citywide overhead,
and 7% is Administrative costs.
In addition to the overall cost recovery range typically seen in relation to parks and recreation fees, there
are typical cost recovery target ranges based upon the Matrix Consulting Group's experience conducting
recreation fee studies. On the low end, classes and programs tend to have a 30% to 50% cost recovery as
the intention is to balance cost recovery without inhibiting attendance or producing barriers to entry. The
Division’s classes and programs are on the higher end of this cost recovery range, which makes sense as
the classes / programs offered are unique (ceramics, science, etc) and this drives the desirability. Facility
rentals tend to be on the higher end at 50% to 80% cost recovery as rentals are primarily for individual
benefit and the community has the option to use the City’s facilities or other facilities based on their
needs. The Divisions facility cost recoveries are lower than this cost recovery range.
8 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Arts & Culture Administration division across all Arts & Science specific cost centers.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 15
OPEN SPACE, PARKS & GOLF COST RECOVERY
The Open Space, Parks, and Golf Division is responsible for the upkeep and operations of the City’s
parkland and open spaces. Additionally, it maintains a full-service golf complex. The following table
shows by cost center: Revenue, Budget, the associated difference, and cost recovery percentage.
TABLE 10: OPEN SPACE, PARKS & GOLF COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp9 Cost Recovery
Parks $318,377 $3,263,358 10%
Facilities $777,232 $8,877,486 9%
Golf $5,078,837 $3,639,805 140%
Total $6,174,447 $15,780,648 39%
The Open Space, Parks & Golf Division is at a 39% cost recovery level on a direct cost basis. This direct
cost recovery is within the typical cost recovery (20-50%). The next table shows by the indirect costs
included:
TABLE 11: OPEN SPACE, PARKS & GOLF COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH10 Citywide OH Total Indirect Cost
Parks $97,113 $370,383 $205,193
Facilities $264,182 $1,129,580 $558,197
Golf $108,316 $128,904 $228,863
Total $469,612 $1,628,867 $992,253
The project team accounted for roughly $992,253 in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 12: OPEN SPACE, PARKS & GOLF COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Parks $318,377 $3,936,047 8%
Facilities $777,232 $10,829,446 7%
Golf $5,078,837 $4,105,888 124%
Total $6,174,447 $18,871,380 33%
Based on the analysis, the Open Space, Parks & Golf division has a full cost recovery level of 33%. Of the
total direct and indirect expenditures, approximately 84% are direct expenditures, 8% is Citywide
overhead, and 9% is Administrative costs.
9 The FY25 Budget does not include Open Space & Science Administration, as these costs are considered part of
the overhead.
10 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Open Space & Science Administration division across all Open Space & Science specific cost centers.
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MATRIX CONSULTING GROUP 16
Typically, maintenance cost centers are support and do not generate high levels of revenue, this is
reflected in the low-cost recovery. At 124%, the Golf program generates a high amount of revenue. This
excess in cost recovery is typical for specialized services.
RECREATION & CUBBERLEY COST RECOVERY
The Recreation and Cubberley Division is responsible for various youth and adult programming, including
sports, camps, aquatics, special events, and much more. Additionally, it oversees the operations of three
community centers, a teen center, the MakeX studio, and, through a public-private partnership, the
Rinconada Pool. The following table shows by cost center: Revenue, Budget, the associated difference,
and cost recovery percentage.
TABLE 13: RECREATIONS & CUBBERLEY COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp11 Cost Recovery
Adult Classes & Programs $264,978 $448,565 59%
Aquatics $9,717 $71,698 14%
Youth Classes & Programs $1,712,792 $2,431,945 70%
Recreation Facilities $2,449,245 $3,526,093 69%
Parks, Fields, & Courts $1,411,534 $712,006 198%
Special Events $640 $259,405 0%
Total $5,848,906 $7,449,712 79%
The Recreation & Cubberley division is at a 79% cost recovery level on a direct cost basis. This direct cost
recovery is higher than the typical cost recovery (20-50%). The next table shows by the indirect costs
included:
TABLE 14: RECREATIONS & CUBBERLEY COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH12 Citywide OH Total Indirect Cost
Adult Classes & Programs $58,690 $57,340 $116,030
Aquatics $9,381 $17,794 $27,175
Youth Classes & Programs $318,196 $129,396 $447,592
Recreation Facilities $461,355 $718,160 $1,179,515
Parks, Fields, & Courts $93,159 $281,959 $375,118
Special Events $33,941 $32,982 $66,923
Total $1,237,631 $974,721 $2,212,352
The project team accounted for roughly $2.2 million in indirect overhead costs. The table below
compares FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference
and associated cost recovery percentage.
11 The FY25 Budget does not include Recreation & Cubberley Administration, as these costs are considered part of
the overhead.
12 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Recreation & Cubberley Administration division across all Recreation & Cubberley specific cost centers.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 17
TABLE 15: RECREATIONS & CUBBERLEY COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Adult Classes & Programs $264,978 $564,596 47%
Aquatics $9,717 $98,873 10%
Youth Classes & Programs $1,712,792 $2,879,537 59%
Recreation Facilities $2,449,245 $4,705,608 52%
Parks, Fields, & Courts $1,411,534 $1,087,124 130%
Special Events $640 $326,328 0%
Total $5,848,906 $9,662,065 61%
Based on the analysis, the Recreation & Cubberley division has a full cost recovery level of 61%. Of the
total direct and indirect expenditures, approximately 77% are direct expenditures, 10% is Citywide
overhead, and 13% is Administrative costs.
In addition to the overall cost recovery range typically seen in relation to parks and recreation fees, there
are typical cost recovery target ranges based upon Matrix Consulting Group's experience conducting
recreation fee studies. Typically, classes and programs have a 30% to 50% cost recovery. The Division’s
youth and adult programming are on the higher end of the cost recovery range. At 130%, the parks, fields,
and court rentals generate additional revenues above cost. This excess in cost recovery is typical for
rentals partially due to their optional nature, as the community can choose to use the City’s amenities,
and in part due to the individual benefit of rentals.
SUMMARY
Overall, the Community Services Department is within the typical cost recovery range, and while classes /
programs are within range, rentals and specialized services are higher in cost recovery. The department
should utilize the target cost recovery ranges as a guideline to setting rates. Within these larger program
categories, there can be different cost recovery targets for sub-programs or subsections. For example,
within Recreation, there would be different cost recovery goals for adult vs. youth services.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 18
The City provides comprehensive in-house ambulance and emergency medical services, which includes
staffing its fire engines with Firefighter / Paramedics for Advanced Life Safety (ALS) and Basic Life
Safety (BLS) calls, as well as several ambulances. The following subsections discuss the current EMS
related cost per transport, the full cost calculated for the different types of services (i.e., ALS, BLS, etc.),
mileage charge, oxygen use, as well as the annual revenue impacts.
EMS SPECIFIC LEGAL FRAMEWORK
EMS fees have traditionally been considered under the umbrella of user fees or fees for service. As such,
these fees are subject to the same legal rules and regulations as other user fees, i.e., the fee cannot
exceed the cost to provide the service. However, EMS fees are unique from other fees for service as the
fee payer dictates the rate they will pay, which is often less than the current fee charged for the service.
For example, traditionally, if the fee for a water heater permit is $150, any individual who pulls a water
heater permit must pay $150. However, in the case of EMS fees, if the fee for transport is $150,
depending upon your insurance provider, the City may get paid $0, $50, $100, or the full $150. Therefore,
the two types of fees are not equal.
While the City has historically set its EMS fees at full cost, it has run into the traditional conundrum of not
being able to achieve full cost recovery, as the fee charged is not the fee rate paid. The focus of this
analysis is to provide the City with defensible, full cost fees. Depending on the City’s payor mix, the City
will not be able to recover the full cost of EMS services, however, it will be in full compliance with the law.
EMS COST PER TRANSPORT CALCULATION
To calculate the full cost associated with EMS fees, the project team evaluated the City’s direct and
indirect costs associated with these activities. The City has the following types of expenses that are
EMS-related:
• EMS Program: this program houses the direct costs associated with EMS staff, supplies, and contract
services, such as billing.
• Indirect Costs: These costs reflect departmental overhead associated with the Fire Chief and other
support personnel, as well as Citywide overhead associated with Finance, Human Resources, etc.
• EMS Staffed Firefighters: The City has recently increased its staffing associated with EMS services to
include additional firefighter paramedics to increase the number of transports they can provide.
The following table shows the total FY25 budgeted EMS costs based on these expenses:
FIRE EMS
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MATRIX CONSULTING GROUP 19
TABLE 16: TOTAL EMS-RELATED COSTS
Expense Type FY25 Budget
Direct EMS Expenses $5,910,989
Citywide and Departmental Overhead $896,281
EMS Staffed Firefighters $7,214,994
Total EMS Related Expenses $13,602,558
The total Fire EMS related costs are roughly $13.6 million. To determine the total cost per transport the
project took the $13.6 million in EMS costs and divided it by the average total number of transports
conducted by the Department over the past three fiscal years, as shown in the following table:
TABLE 17: TOTAL EMS COST PER TRANSPORT
Expense Type FY25 Budget
Direct EMS Expenses $3,602,558
Total # of Transports 3,840
Total Cost Per Transport $3,543
Based upon EMS direct and indirect costs of $13.6 million and approximately 3,800 annual transports,
the City’s cost per transport is approximately $3,543.
ALS AND BLS COST CALCULATION
While $3,543 is the overall cost per transport, this is converted into two types of fees – Advanced Life
Support (ALS) and Basic Life Support (BLS). The typical methodology for converting eh overall cost per
transport to these two service areas is based upon a factor that can be applied to each depending upon
the level of effort. This factor is based upon discussions with staff, ensuring that the overall split of
services totals the overall revenue to be recovered. The following table shows the calculation of the cost
for each service area based on the cost per transport, the effort factor, and the resulting full cost per unit.
TABLE 18: COST CALCULATION PER UNIT – ALS AND BLS
Category Cost Per Transport Effort Factor Cost Per Unit
ALS $3,543 1.1 $3,897
BLS $3,543 0.9 $3,188
As the table indicates, the total cost calculated is $3,897 for an ALS transport and $3,188 for a BLS
transport. The following table compares the City’s current fee, to the full cost calculated:
TABLE 19: TRANSPORT FEES – COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
ALS Transport Base Rate $2,966 $3,897 ($931)
BLS Transport Base Rate $2,556 $3,188 ($632)
The City is under-recovering for both its transportation categories, with the ALS subsidy at $931 and the
BLS subsidy at $632.
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MATRIX CONSULTING GROUP 20
MILEAGE CALCULATION
Along with the ability to bill for transportation and treatment-related activities, the City can also bill for
the mileage that is incurred from the transportation scene to the hospital. The mileage charge is typically
meant to account for maintenance, fuel, and replacement costs. In FY25 the EMS program budgeted
$419,706 for vehicle equipment maintenance, fuel, and replacement costs.
To determine the cost per mile, the project team divided the $419,700 by the average number of miles
billed for transport-related activities. The following table shows the resulting cost per mile:
TABLE 20: COST PER MILE CALCULATION
Category Amount
Total EMS Mileage Cost $419,706
Avg Mileage Billed 13,268
Total Cost Per Mile $31.63
The total cost per mile was calculated at $31.63. The following table compares the current fee per mile
to the full cost per mile:
TABLE 21: MILEAGE– COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
Mileage $35 $32 $3
Based on the cost calculated, the City is over-recovering by approximately $3 per mile. It is important to
note that even though the City shows an over-recovery, due to its payor mix it does not actually receive
$35 per mile. The actual reimbursement amount depends on the payor mix of the agency.
OXYGEN CALCULATION
As with the mileage charge, the City also bills for oxygen usage. The cost for oxygen usage was
calculated based on the rental and re-filling costs for oxygen and the number of tanks. The following
table shows the cost per tank calculation:
TABLE 22: COST PER TANK CALCULATION
Category Amount
Oxygen Cost $7,075
Total # of Oxygen Tanks 15
Cost Per Tank $472
The cost per tank through this study was calculated at $472. However, each trip or use of oxygen does
not take up a full tank. The project team calculated the number of trips it takes to utilize a full oxygen
tank. This trip calculation was done based on the average number of transports, the average number of
oxygen uses, and the percentage of time the tank is refilled / checked. The following table shows the
number of trips calculated per oxygen tank utilization:
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 21
TABLE 23: # OF TRIPS PER OXYGEN TANK CALCULATION
Category Amount
Total # of Transports 3,840
Total # of Oxygen Uses 1,152
# of Trips per Oxygen Tank 3.33
% of Time Tank is Refilled / Check 50%
# of Trips per Oxygen Tank – Utilized 1.67
Even though, on average, it takes a little over three trips before the oxygen tank would need to be refilled,
based upon discussion with staff, the City does not wait until the oxygen tank is fully depleted before
refilling it. As such, the tank is refilled or checked about every one and a half trips. The following table
takes the total cost per tank and then divides it by the number of trips per oxygen tank utilization to
determine the cost per oxygen use:
TABLE 24: COST PER OXYGEN USE
Category Amount
Cost Per Tank $472
# of Trips per Oxygen Tank – Utilized 1.67
Cost Per Oxygen Use $283
The total cost per oxygen use calculated is $283. The following table compares the City’s current fee to
the total cost calculated and the resulting difference:
TABLE 25: OXYGEN – COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
Oxygen Use $179 $283 ($104)
The City is under-recovering by approximately $100 per oxygen use, recovering approximately 63% of its
costs.
COMPLIANCE FEES
The City currently assess an hourly fee for engine company inspections. This fee is only assessed when
the engine company is required to perform a second reinspection. The following table compares the
City’s current fee to the total cost calculated and the resulting difference:
TABLE 26: EMS – COMPLIANCE FEES
Category Current Fee Full Cost Difference
Engine Company Second Reinspection $279 $994 ($715)
The City’s current fee is under-recovering by approximately $700. While the large difference can be
attributed to increased costs associated with Engine services, the more likely reason for the large
disparity is due to the current fee not being set at full cost recovery.
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MATRIX CONSULTING GROUP 22
FIRST RESPONDER FEE
While discussing current EMS services with City staff, it was noted that the current ALS and BLS fees
only account for EMS specific costs, but do not cover the costs associated with engine incident
responses. Therefore, it was proposed that a First Responder Fee be established to provide the City with
a mechanism to recover these costs. Based on a thirty (30) minute call out, the full cost calculated for
the First Responder Fee would be $497.
ANNUAL REVENUE IMPACTS
As noted at the beginning of this chapter, EMS services differ from other fee-related services, as the user
is billed after services are provided, typically with bills going through insurance companies first.
Depending on the user’s insurance, the City may only receive a fraction of the amount billed. Therefore,
based on the make-up of the users of EMS services, the revenue the City receives is dramatically lower
than what is billed. The following subsections outline the City’s current payer mix and annual cost
recovery.
PAYOR MIX
Those who use EMS transport services typically fall into one of five (5) categories: Medicaid, Medicare,
Private Insurance, Worker’s Comp, or Other. The following table outlines the payor mix for EMS services
in as well as the average recovery for Fiscal Year 2024.
TABLE 27: EMS SERVICE PAYOR MIX
Payor Type FY24 % of Payors Average Recovery
Medicaid 15% 43%
Medicare 53% 26%
Private Insurance 26% 86%
Worker’s Comp 1% 34%
Other 5% 5%
For Medicaid and Medicare services, the insurance provider sets a standard amount it will reimburse for
various EMS services – regardless of the fees billed by the service provider. The amount the City receives
from Private Insurance, Worker’s Comp, and Other users depends on the medical plan of the individual.
As shown in the table above, the majority of the City’s users are on Medicare which has an average
recovery rate of 26%, while the highest recovery rate (86%) belongs to those with Private Insurance, who
comprise roughly 25% of the total users.
ANNUAL REVENUE RECOVERY – CURRENT FEE
There are two types of annual revenue recoveries that can be calculated for EMS services:
1. Potential Revenue vs. Total Cost: this compares assumed revenue generation based on 100%
collection of fees billed compared to the full cost of providing the service.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 23
2. Annual Revenue Collected vs. Annual Cost: this shows the amount collected compared to the
annual cost associated with those activities.
Based upon the current fee charged by the Fire Department for EMS-related activities and the projected
annual cost, the project team calculated that the department would have had a $5.2 million deficit or
recovered approximately 69% of its costs. The following table shows by fee category the annual amount
billed, the annual cost, and the surplus / deficit:
TABLE 28: EMS ANNUAL COST RECOVERY – BILLED VS TOTAL COST
Category Potential Revenue Total Cost Difference
Transport Mileage $464,380 $419,698 $44,682
BLS $3,023,748 $3,771,849 ($748,101)
ALS $7,880,662 $10,354,075 ($2,473,413)
First Responder Fee $1,908,170 ($1,908,170)
Oxygen $206,208 $326,016 ($119,808)
Total $11,574,998 $16,779,808 ($5,204,810)
Of the $5.2 million, the biggest impact relates to ALS related transports, while nearly $2 million is related
to First Responder services which aren’t currently being assessed. However, as noted above, what the
City bills is not what the City recovers. Therefore, the following table compares the revenue collected by
the City to the City’s total cost of providing services, and the associated difference:
TABLE 29: EMS ANNUAL COST RECOVERY – RECOVERED VS TOTAL COST
Category Recovered Revenue Total Cost Difference
Transport Mileage $207,757 $419,698 ($211,941)
BLS $1,192,728 $3,771,849 ($2,579,121)
ALS $3,283,567 $10,354,075 ($7,070,508)
First Responder Fee $0 $1,908,170 ($1,908,170)
Oxygen $53,614 $326,016 ($272,402)
Total $4,737,667 $16,779,808 ($12,042,141)
While the City billed for nearly $11.6 million in transport related services, it only received roughly $4.7
million in offsetting revenue. When comparing the $4.7 million to their total annual costs, their deficit is
approximately $12 million, resulting in a cost recovery rate of only 28%.
ANNUAL REVENUE RECOVERY – TOTAL COST
Should the City increase their fees to reflect the full cost of providing EMS services, including
implementation of the First Responder fee, they would see an increase in annual revenue. The following
compares current collected revenue to projected revenue collections based on a full cost fee and
estimates a potential revenue increase.
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MATRIX CONSULTING GROUP 24
TABLE 30: EMS ANNUAL COST RECOVERY – POTENTIAL REVENUE
Category Recovered Revenue Revenue at Full Cost Fee Potential Revenue Increase
Transport Mileage $207,757 $191,897 ($15,860)
BLS $1,192,728 $1,351,895 $159,166
ALS $3,283,567 $3,813,738 $530,171
First Responder Fee $0 $374,400 $374,400
Oxygen $53,614 $84,764 $31,150
TOTAL $4,737,667 $5,816,694 $1,079,027
Should the City adopt EMS transport fees at the full cost shown in this report, based on the average
annual workload it could generate approximately $5.8 million in revenue, which would represent an
increase of roughly $1 million. Projected revenue associated with the First Responder Fee assumes 75%
recovery from only Private Payors. However, given that the First Responder fee is new, and the ability for
the City to recover these billed services is unknown, we would conservatively project the City’s potential
revenue increase at only $700,000.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 25
The Palo Alto Police Department is responsible for providing emergency and non-emergency public
safety services to the citizens of Palo Alto. As part of this duty, the department administers fees for
background checks, vehicle impoundments, and variety of permits for specific businesses, such as
taxicabs and firearms dealers. Officers also assist with Special Events and administer related fees
accordingly. The following subsections discuss fee schedule modifications and detailed per unit results
for the fee-related services provided by the Police Department.
FEE SCHEDULE MODIFICATIONS
In discussions with Police Department staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: The following fees were eliminated as they represent services no longer offered by
the Police Department:
– Adult Entertainment – Closing-out Sale
– Adult Entertainment – Closing-out Sale Renewal (Two Maximum)
– Background Check – New
– Department of Justice Fingerprint and Rolling Fee
– FBI Fingerprint Fee
– Noise Exception Permit
– Parenting Project Materials
– Parenting Project Program
– Valet Parking – Sign & Curb Markings
• New Fees: Police Department staff proposed the addition of the following fees to the fee schedule, as
they represent either services already offered and not codified or new services the City would like to
offer:
– Civil Subpoena Appearance Fee
– Towed Stored Vehicle Fee
• Expanded Fees: Staff proposed expanding the ‘Taxicab – Driver’ fee to include two categories (‘New’
and ‘Renewal’) to better account for a difference in processing time.
• Modified Fees: The ‘Subpoena Fee’ was clarified to read ‘Subpoena Fee for Documents,’ and the
‘Special Event / Film Permit’ fee was modified to read ‘Film / Photography Permit.’
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by Police Department staff.
POLICE
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MATRIX CONSULTING GROUP 26
DETAILED RESULTS
The Police Department collects fees for high-risk business regulation, vehicle impoundments, special
events, and miscellaneous administrative tasks. The total cost calculated for each service includes direct
staff costs and Departmental, Divisional, and Citywide overhead. The following table details the fee
name, current fee, total cost, and difference associated with each service offered.
TABLE 31: TOTAL COST PER UNIT RESULTS – POLICE
Fee Name Unit Current Fee Total Cost Difference
Background Check
OPM/DOD Background Check Per Application $5 $112 ($107)
Impoundment Fees - Vehicle
Vehicle Impoundment Fee Each $158 $162 ($4)
Vehicle Repossession Receipt13 Each $15 $15 $0
Towed Stored Vehicle Fee Each New $162
Personnel Rates
Emergency Response Fee Per Incident Actual Cost
Special Fees
Clearance Letter Each $35 $131 ($96)
Digital Media Reproduction Fee Each $65 $281 ($216)
Location Crime Statistics Fee Each $86 $359 ($273)
Offsite Document Retrieval Per Item Actual Cost
Report Copy Fee14 Each $15 $15 $0
Research Fee Per Hour $160 $245 ($85)
Subpoena Fee For Documents15 Per Hour $24 $24 $0
Civil Subpoena Appearance Fee16
Per Person Per
Day $275 $275 $0
Firearms Dealer
Firearms Dealer Master Permit - New Per Year $3,564 $3,637 ($73)
Firearms Dealer Master Permit - Renewal Per Year $644 $970 ($326)
Miscellaneous
Helicopter Landing Fee Per Occurrence $79 $81 ($2)
One Day Liquor Permit Fee:
For Profit Rate Per Permit $65 $76 ($11)
Non-Profit Rate Per Permit $49 $76 ($27)
Secondhand Dealers
DOJ Per Application $300 $300 $0
New Per Application $481 $242 $239
Renewal Per Application $120 $121 ($1)
Taxicab
Master License:
New Per Year $3,589 $7,274 ($3,685)
Renewal Per Year $1,609 $2,425 ($816)
Driver:
New Per Year $65 $242 ($177)
13 Ca. Gov. Code § 26751
14 EVI § 1563(b)(6) 15 EVI § 1563(b)(1)
16 GOV § 68097.2 (b)
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 27
Fee Name Unit Current Fee Total Cost Difference
Renewal Per Year $65 $81 ($16)
Vehicle Inspection for Each Vehicle Per Year $92 $81 $11
Replacement or Transfer Fee Each $80 $40 $40
Valet Parking
Permit Application Per Application $863 $970 ($107)
Permit Application Renewal (Annual) Per Year $130 $242 ($112)
Short-Term Application Fee Per Application $406 $229 $177
Special Events
Personnel Rates for events where 100% of the proceeds go to a Profit Organization:
Community Services Officer Per Hour $111 $215 ($104)
Police Agent Per Hour $245 $272 ($27)
Police Officer Per Hour $206 $244 ($38)
Police Reserve Per Hour $88 $58 $30
Police Sergeant Per Hour $272 $291 ($19)
Personnel Rates for events where 80% of the proceeds go directly to Non-Profit Organizations:
Community Services Officer Per Hour $92 $215 ($123)
Police Agent Per Hour $212 $272 ($60)
Police Officer Per Hour $171 $244 ($73)
Police Reserve Per Hour $72 $58 $14
Police Sergeant Per Hour $232 $291 ($59)
Personnel Rates for events where 80% or more of the proceeds go directly to Non-Profit Organizations or
events declared as co-sponsored by the City of Palo Alto:
Community Services Officer Per Hour $87 $215 ($128)
Police Agent Per Hour $185 $272 ($87)
Police Officer Per Hour $160 $244 ($84)
Police Reserve Per Hour $65 $58 $7
Police Sergeant Per Hour $205 $291 ($86)
Special Fees:
Special Event Permit
201 - 400 Attendees Per Permit $334 $582 ($248)
401 – 600 Attendees Per Permit $359 $2,036 ($1,677)
Each Add’l 200 Attendees Each $53 $291 ($238)
Film / Photography Permit:
Large Commercial Filming Per Permit $306 $582 ($276)
Low-Impact Filming Permit (Cast &
Crew 35 or less) Per Permit $306 $291 $15
Student Filming / Photography Per Permit $306 $291 $15
Photography Permit Per Permit $306 $145 $161
Temporary Street Closure Each Refer to PW Fee Schedule
The Police Department’s fees show a mix of under- and over-recoveries but generally under-recover. The
largest undercharge is for a New Taxicab Master License at about $3,700. The smallest deficit is for the
‘Secondhand Dealers – Renewal’ fee at just $1. Of the fees that show over-recoveries, the largest
overcharge is for a ‘Short-Term Application Fee’ for Valet Parking at around $175, and the smallest is the
‘Vehicle Inspection for Each Vehicle’ fee for taxicab drivers at approximately $10.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 28
ANNUAL RESULTS
Because of the limited workload information available for Police, no annual results were calculated.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 29
The Animal Control Division of the Palo Alto Police Department oversees enforcement of animal-related
ordinances, responds to issues involving animals in the City, and provides permits and licensing for pets
and livestock and related events. The fees examined in this study related to animal permits, disposal,
animal impoundments, pet licenses, and pet quarantines. The following subsections discuss fee
schedule modifications and detailed per unit results for the fee-related services provided by the Animal
Control Division.
FEE SCHEDULE MODIFICATIONS
In discussions with Animal Control staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: The following fees were eliminated as they represent services no longer offered by
Animal Control:
– Disposal – Dogs, Cats, Rabbits (up to 20lbs)
– Disposal – Dogs (up to 75lbs)
– Disposal – Dogs (76lbs and over)
– Disposal – Each Additional Animal
– Disposal – Large Animals (up to 150lbs)
– Disposal – Small Animals and Birds
– Riding Academy
– Special Impoundment Fee – Dog
• New Fees: Police Department staff proposed the addition of the following fees to the fee schedule, as
they represent either services already offered and not codified or new services the City would like to
offer:
– Pet Licenses – Senion Citizen / Veteran
– Rabies Exemption
– Service Dog Tag
• Modified Fees: The names of the following fees were modified to provide greater clarity:
– Animal Permits – Dangerous Animal Permit
– Animal Permits – Livestock / Apiary
– Animal Permits – Pet Show
– Animal Permits – Traveling Menagerie or Petting Zoo
POLICE – ANIMAL CONTROL
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 30
– Disposal – Service Fee
– Pet Licenses – Spayed or Neutered (Altered)
– Pet Licenses – Unaltered
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by Animal Control.
DETAILED RESULTS
Animal Control collects fees for animal-related permitting, impoundment, pet licenses, and
miscellaneous other services. The total cost calculated for each service includes direct staff costs, and
Departmental, Divisional, and Citywide overhead. The following table details the fee name, current fee,
total cost, and difference associated with each service offered.
TABLE 32: TOTAL COST PER UNIT RESULTS – ANIMAL CONTROL
Fee Name Unit Current Fee Total Cost Difference
Animal Permits
Boarding Per Permit $219 $384 ($165)
Breeding Permit - Cat, Dog, or Bird Per Permit $133 $384 ($251)
Kennel, Birds, or Animals Per Permit $219 $384 ($165)
Livery Stable, Boarding Stable Per Permit $219 $384 ($165)
Livestock / Apiary Per Permit $80 $220 ($140)
Pet Shop/Groomer Per Permit $219 $384 ($165)
Pet Show Per Permit $80 $327 ($247)
Pony Ride, Pony Ring Per Permit $219 $327 ($108)
Traveling Menagerie or Petting Zoo Per Permit $219 $327 ($108)
Dangerous Animal Permit Per Permit $432 $384 $48
Disposal
Service Fee Each $60 $107 ($47)
Impoundment Fees
Impoundment Fees - Cat:
First Offense Per Occurrence $36 $213 ($177)
Second Offense Per Occurrence $54 $213 ($159)
Third and Subsequent Offenses Per Occurrence $74 $213 ($139)
Impoundment Fees - Dog - Licensed:
First Offense Per Occurrence $36 $213 ($177)
Second Offense Per Occurrence $54 $213 ($159)
Third Offense Per Occurrence $72 $213 ($141)
Fourth Offense Per Occurrence $135 $213 ($78)
Fifth to Tenth Offense Per Occurrence $181 $213 ($32)
Eleventh and Subsequent Offenses Per Occurrence $203 $213 ($10)
Impoundment Fees - Dog - Unlicensed:
First Offense Per Occurrence $61 $213 ($152)
Second Offense Per Occurrence $93 $213 ($120)
Third Offense Per Occurrence $115 $213 ($98)
Fourth Offense Per Occurrence $154 $213 ($59)
Fifth to Tenth Offense Per Occurrence $209 $213 ($4)
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 31
Fee Name Unit Current Fee Total Cost Difference
Eleventh and Subsequent Offenses Per Occurrence $246 $213 $33
Impoundment Fees - General:
Other Animals (Small) - Bird, Rabbit, Reptile,
etc. Per Occurrence $31 $213 ($182)
Other Animals (Large) - Horse, Cow, Pig,
Goat, etc. Per Occurrence $123 $213 ($90)
State Mandated Fees17
First Offense Per Occurrence $35 $35 $0
Second Offense Per Occurrence $50 $50 $0
Third and Subsequent Offenses Per Occurrence $100 $100 $0
Pet Licenses
12 Months
Unaltered Per Dog $45 $52 ($7)
Spayed or Neutered (Altered) Per Dog $22 $52 ($30)
Senior Citizen / Veteran Per Dog New $52
24 Months
Unaltered Per Dog $67 $71 ($4)
Spayed or Neutered (Altered) Per Dog $33 $71 ($38)
Senior Citizen / Veteran Per Dog New $71
36 Months
Unaltered Per Dog $90 $90 $0
Spayed or Neutered (Altered) Per Dog $45 $90 ($45)
Senior Citizen / Veteran Per Dog New $90
Service Dog Tag Per Dog New $52
Rabies Exemption Per Dog New $38
Replacement License Tags (Dogs) Each $5 $33 ($28)
Special Fees
Animal Control Officer Per Hour $91 $213 ($122)
Quarantine Home Inspection Fee Each $46 $427 ($381)
Animal Control’s fees generally under-recover the associated costs. The fee that shows the largest under-
recovery is the ‘Quarantine Home Inspection Fee’ at around $400, followed by the fee for a ‘Breeding
Permit – Cat, Dog, or Bird’ ($250). The fee with the smallest undercharge is the ‘Impoundment Fees –
Dog – Unlicensed – Fifth to Tenth Offense’ at about $5. Only two fees show an over-recovery (‘Dangerous
Animal Permit’ and ‘Impoundment Fees – Dog – Unlicensed – Eleventh and Subsequent Offenses’), both
of which can be considered penalties.
ANNUAL RESULTS
Because of the limited workload information available for Animal Control, no annual results were
calculated.
17 CA Food & Agri Code § 30804.7
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 32
The Public Works department aims to ensure the City’s infrastructure is well-maintained, promote the
protection of the City’s urban forest, and protect quality of life through the prevention of pollution, and
promotion of environmental policies and regulations. Though the Department provides a variety of
services that span multiple funds, the focus of this analysis was on Operations, Storm Drain, and
Wastewater services. The following subsections discuss fee schedule modifications and detailed per
unit results for the fee-related services provided by the Animal Control Division.
FEE SCHEDULE MODIFICATIONS
In discussions with Public Works staff, some minor modifications to each division’s fee structures were
proposed. These modifications are outlined in the following points:
• Operations: Staff determined that the addition of two fees: Disposal and Use of Equipment would
help better outline the services provided. Conversely, Overtime & Holiday rates associated with
Electric Vehicle Charger Connections and Charging, as well as Newsrack Impoundment were removed
as those services are no longer needed or provided.
• Storm Drain: Staff determined that the Storm Drain Inspection Fee should be renamed to better reflect
the service being provided to: Stormwater Treatment Feature Operations and Maintenance Inspection.
Additionally, the Base fee was lowered from four (4) hours to three (3) hours.
• Wastewater Treatment: Staff determined that the Exceptional Waste – (High Volume) and
Exceptional Waste (Low Volume) categories under Industrial Waste Discharge should be consolidated
into a singular fee. Similarly, the Full (Categorical) and Full (Non-Categorical) were also consolidated
into a singular fee, along with the Septic Tank & Portable Toilet Waste Disposal fees which were
consolidated into a single per gallon Discharge fee
The modifications outlined above strengthen the schedules associated with each division, and ensure
that the services provided are clearly identified, and accurately reflect the time associated with each
service.
DETAILED RESULTS
The Public Works divisions included in this analysis collect a variety of fees for services. The total cost
calculated for each service includes direct staff costs and Departmental, Divisional, and Citywide
overhead. The following subsections outline the detailed per unit results for Operations, Storm Drain, and
Wastewater.
OPERATIONS
Operations staff provide services relating to Maintenance and Repair, Map / Plan Review, and Tree
Removals. The following table details the fee name, current fee, total cost, and difference associated
with each service offered.
PUBLIC WORKS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 33
TABLE 33: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS OPERATIONS
Fee Name Unit Current Fee
Total
Cost Difference
Maintenance & Repair
Regular Time:
Construction & Repair Per Hour $184 $185 ($1)
Electric Vehicle Charger Connection Per Connection $0.00 to $2.00
Electric Vehicle Charger Connection Overstay Per Hour $0.00 to $5.00
Electric Vehicle Charging Per Kilowatt Hour $0.24
Newsrack Impoundment Fee
First Day Base $208
Each Subsequent Day Each Subsequent Day $3
Supervision Per Hour $187 $228 ($41)
Sweeping Services Per Hour $151 $179 ($28)
Traffic Control/Graffiti Services Per Hour $138 $163 ($25)
Traffic Property Damage Per Hour $138 $163 ($25)
Tree Services Per Hour $161 $172 ($11)
Overtime & Holiday:
Construction & Repair Per Hour $272 $222 $50
Supervision Per Hour $282 $276 $6
Sweeping Services Per Hour $227 $213 $14
Traffic Control/Graffiti Services Per Hour $208 $194 $14
Traffic Property Damage Per Hour $208 $194 $14
Tree Services Per Hour $226 $208 $18
Disposal Each Actual Cost
Use of Equipment Each Actual Cost Map/Plan Review Fees
Home Improvement Exception - Trees Per Application $487 $575 ($88)
IR Review - Trees Per Application $759 $575 $184
Tree Removal
Protected Tree Removal Per Removal $499 $460 $39
Record Management Fee Per File $32 $174 ($142)
Tree Removal
Per Inch of Damage
Plus Planting
Installation $153
The majority of the services provided by Operations are charged hourly, with some of those services
showing under-recoveries, and others show over-recoveries. Fees associated with Electric Vehicle
Charger Connections and charging were not evaluated through this analysis as they are not a time-based
service. Newsrack impoundments and Tree Removals also weren’t reviewed as these are penalties.
Overall, Operations fees are generally recovering their costs on a per unit basis, and inline with typical
cost recovery levels of between 80% and 100%.
STORM DRAIN
Storm Drain staff provide services relating to flood variance, flood zone determination, and temporary
elevation benchmarks. The following table details the fee name, current fee, total cost, and difference
associated with each service offered.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 34
TABLE 34: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS STORM DRAIN
Fee Name Unit Current Fee Total Cost Difference
Flood Variance Fee Each City Cost plus 15%
Flood Zone Determination Letter Per Letter $147 $419 ($272)
Stormwater Treatment Feature Operations and Maintenance Inspection:
Up to 3 Hours Base $59918 $540 $60
Per Hour Thereafter Per Hour Thereafter $123 $187 ($64)
Temporary Elevation Benchmarks Per Benchmark $500 $505 ($5)
The Flood Zone Determination Letter shows a subsidy of approximately $272, while the the base rate for
a Stormwater Treatment Feature Operations and Maintenance Inspection shows an overage of $60. With
the exception of the Flood Zone Determination Letter, the fees charged for Storm Drain services are
within the typical cost recovery range of 80% - 100%.
WASTEWATER TREATMENT
Wastewater Treatment staff provide services relating to Industrial Waste Discharge, and Recycled Water.
The following table details the fee name, current fee, total cost, and difference associated with each
service offered.
TABLE 35: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS WASTEWATER
Fee Name Unit
Current
Fee
Total
Cost Difference
Industrial Waste Discharge Fees:
Automotive Per Year $699 $1,523 ($824)
Basic Per Year $4,120 $5,735 ($1,615)
Best Management Practices (BMP) Per Year $1,541 $2,856 ($1,315)
Exceptional Waste Per Permit Modified $3,473 N/A
Full Per Year Modified $6,898 N/A
Groundwater Per Year $1,576 $1,614 ($38)
Industrial Waste Discharge Fees - Liquid Waste Disposal Fee:
Septic Tank & Portable Toilet Waste Disposal
Permit Processing Each $105 $542 ($437)
Discharge Fee Per Gallon $0.1019 $0.77 ($0.67)
Recycled Water Fees: Recycled Water Permit Processing Per Permit $52 $452 ($400)
All fees charged by Wastewater staff show an under-recovery, the largest being for Basic Industrial
Waste Discharge at $1,615. Overall, fees associated with Wastewater services are below the typical cost
recovery level of 80% - 100%.
18 The current fee has been modified to provide a true three-hour comparison.
19 The current fee has been modified to provide a true per gallon comparison.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 35
ANNUAL RESULTS
Workload statistics at a level sufficient to evaluate annual revenue impacts were not available, therefore
no annual results were calculated.
Real Estate and Property Management is a division within the Administrative Services Department. This
Division is responsible for the management of City-owned properties, including the acquisition, leasing,
and sale of property. The fees examined within this study relate to Conveyance and Easement Vacation
services. The following subsections discuss fee schedule modifications and detailed per unit results for
the fee-related services provided by the Real Estate and Property Management division.
FEE SCHEDULE MODIFICATIONS
In discussions with Real Estate and Property Management staff it was determined that no modifications
to the current fee structure were needed.
DETAILED RESULTS
The Real Estate and Property Management division collects fees associated with easement vacations,
property transfer tax exemptions, and other conveyances. The following table details the fee name,
current fee, total cost, and difference associated with each service offered.
TABLE 36: TOTAL COST PER UNIT RESULTS – REAL ESTATE AND PROPERTY MANAGEMENT
Fee Name Unit
Current
Fee
Total
Cost Difference
Conveyance
Commercial/Non-Residential/Residential - Long Term (More
than 12 months) Each $1,750 $4,613 ($2,863)
Consent to Assignment, Amendment, Extension or
Hypothecation of a lease or sublease where the City is lessor Each $780 $1,648 ($868)
Easement Document Preparation and Processing
(Commercial & Residential) Each $1,700 $1,648 $52
License/Grant Deed Preparation Each $1,930 $4,613 ($2,683)
Property Transfer Tax Exemption Fee Each $245 $577 ($332)
Public Notice Mailing/Posting/Advertising (Commercial &
Residential) Deposit $116 $116 $0
Telecommunication Application Processing Fee Each $3,426
Easement Vacation
General Each $4,892
Summary Each $2,083 $3,295 ($1,212)
All but one of the fees charged by Real Estate and Property Management staff show an under-recovery.
The largest subsidy relates to ‘Commerial / Non-Residential / Residential – Long Term (More than 12
months) Conveyance’ at $2,863, while the least subsidized fee is for a ‘Property Transfer Tax Examption
REAL ESTATE AND PROPERTY MANAGEMENT
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 36
Conveyance’ at $13. ‘Easement Document Preparation and Processing (Commercial & Residential)
Conveyance’ shows an over-collection of $52, and should be reduce in order to comply with current fee
regulations.
It should be noted that time estiamtes were not provided by staff for services relating to
‘Telecommunication Application Processing Conveyance’ and ‘General Easement Vacation’, therefore, not
total cost was calculated.
ANNUAL RESULTS
Given the minimal workload associated with the real estate and property management, no annual results
were calculated.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 37
Revenue Collection is a division within the Administrative Services Department. This Division is
responsible for the collection of general city revenues associated with utility billing, parking permits, TOT
payments, and other miscellaneous receivables. The fees examined within this study relate to
Documents and Photocopies, Parking, and Miscellaneous services. The following subsections discuss
fee schedule modifications and detailed per unit results for the fee-related services provided by the
Revenue Collection division.
FEE SCHEDULE MODIFICATIONS
In discussions with Revenue Collection staff, it was determined that Documents & Photocopies fees
relating to ‘Annual Comprehensive Financial Report (ACFR)’, ‘Budget Book’, and ‘Municipal Fee Schedule’
would be eliminated. These fees are being removed as the associated materials can now be found on the
City’s website, no longer requiring staff time for processing.
DETAILED RESULTS
The Revenue Collection division collects fees associated with certified mailings, duplicate receipts,
returned checks, and parking permit investigations. The following table details the fee name, current fee,
total cost, and difference associated with each service offered.
TABLE 37: TOTAL COST PER UNIT RESULTS – REVENUE COLLECTION
Fee Name Unit
Current
Fee
Total
Cost Difference
Documents & Photocopies
Mailing (Certified) Each $4 $23 ($18)
Miscellaneous
Duplicate Receipt Each $9 $36 ($27)
Returned Payment Charge (California Civil Code Section 1719)20 Each $25 $25
Parking
Permit Investigation (non-refundable) Each $23 $36 ($13)
Recreational Vehicle/Oversized Vehicle
Per
Application $22 $90 ($68)
Of the services reviewed through this study all under-recover for the full cost of providing the service. The
largest subsidy relates to ‘Recreation Vehicle / Oversized Vehicle’ at $68, while the smallest subsidy
relates to ‘Permit Investigation (non-refundable)’ at $13.
ANNUAL RESULTS
Given the minimal workload associated with the reviewed services, no annual results were calculated.
20 The total cost associated has been set according to CIV § 1719(a).
REVENUE COLLECTION
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 38
The following sections provide guidance regarding how and where to increase fees, determine annual
update factors, and develop cost recovery policies and procedures.
FEE ADJUSTMENTS
This study has documented and outlined on a fee-by-fee basis where the City is under- and over-
collecting for its fee-related services. City and Department management will now need to review the
study results and adjust fees per Departmental and City philosophies and policies. The following dot
points outline the major options the City has in adjusting its fees:
• Over-Collection: Upon review of the fees that were shown to be over-collecting for costs of services
provided, the City should reduce the current fee to be in line with the full cost of providing the service.
• Full Cost Recovery: For fees that show an under-collection for costs of services provided, the City
may decide to increase the fee to full cost recovery immediately.
• Phased Increase: For fees with significantly low cost recovery levels, or which would have a
significant impact on the community, the City could choose to increase fees gradually over a set
period of time.
The City will need to review the results of the fee study and associated cost recovery levels and
determine how best to adjust fees. While decisions regarding fees that currently show an over-recovery
are straightforward, the following subsections provide further detail on why and how the City should
consider either implementing Full Cost Recovery or a Phased Increase approach to adjusting its fees.
FULL COST RECOVERY
Based on the permit or review type, the City may wish to increase the fee to cover the full cost of
providing services. Certain permits may be close to cost recovery already, and an increase to full cost
may not be significant. Other permits may have a more significant increase associated with full cost
recovery.
Increasing fees associated with permits and services that are already close to full cost recovery can
potentially bring a Department’s overall cost recovery level higher. Often, these minimal increases can
provide necessary revenue to counterbalance fees that cannot be increased.
The City should consider increasing fees for permits for which services are rarely engaged to full cost
recovery. These services often require specific expertise and can involve more complex research and
review due to their infrequent nature. As such, setting these fees at full cost recovery will ensure that
when the permit or review is requested, the City is recovering the full cost of its services.
COST RECOVERY CONSIDERATIONS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 39
PHASED INCREASES
Depending on current cost recovery levels, some current fees may need to be increased significantly to
comply with established or proposed cost recovery policies. Due to the type of permit or review or the
amount by which a fee needs to be increased, it may be best for the City to use a phased approach to
reaching its cost recovery goals.
As an example, you may have a current fee of $200 with a full cost of $1,000, representing 20% cost
recovery. If the current policy is 80% cost recovery, the current fee would need to increase by $600,
bringing the fee to $800, to comply. Assuming this service is something the City provides quite often and
affects various members of the community, an instant increase of $600 may not be feasible. Therefore,
the City could take a phased approach, whereby it increases the fee annually over a set period until cost
recovery is achieved.
Raising fees over a set period not only allows the City to monitor and control the impact to applicants but
also ensure that applicants have time to adjust to significant increases. Continuing with the example
above, the City could increase the fee by $150 per year for the next four years, spreading out the
increase. Depending on the desired overall increase and the impact to applicants, the City could choose
to vary the number of years by which it chooses to increase fees. However, the project team
recommends that the City not phase increases for periods greater than five years, as that is the
maximum window after which a comprehensive fee assessment should be completed.
ANNUAL ADJUSTMENTS
Conducting a comprehensive analysis of fee-related services and costs annually would be quite
cumbersome and costly. The general recommendation is that a comprehensive fee analysis should be
conducted every three to five years. This allows jurisdictions to ensure they account for organizational
changes, such as staffing levels and merit increases, and process efficiencies, code or rule changes, or
technology improvements. Currently, Thousand Oaks updates their fees biennially based on a CPI factor;
best practice would be to update these fees annually, even when the budget process is biennial.
Developing annual update mechanisms allows jurisdictions to maintain current levels of cost recovery,
while accounting for increases in staffing or expenditures related to permit services. The two most
common types of update mechanisms are Consumer Price Index (CPI) and Cost of Living Adjustment
(COLA) factors. The following points provide further detail on each of these mechanisms:
• COLA / Personnel Cost Factor: Jurisdictions often provide their staff with annual salary adjustments
to account for increases in local cost of living. These increases are not tied to merit or seniority but
rather meant to offset rising costs associated with housing, gas, and other livability factors.
Sometimes these factors vary depending on the bargaining group of a specific employee. Generally,
these factors are around two or three percent annually.
• CPI / ECI Factor: A common method of increasing fees or cost is to look at regional cost indicators,
such as the Consumer Price Index or Employment Cost Index. These factors are calculated by the
Bureau of Labor Statistics, are put out at various intervals within a year, and are specific to states and
regions.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 40
The City of Thousand Oaks should review its current options internally (COLA) as well as externally (CPI /
ECI) to determine which option better reflects the goals of the Departments and the City. If choosing a
CPI / ECI factor, the City should outline which CPI / ECI should be used, including specific region and
adoption date. If choosing an internal factor, the City should be sure to specify which factor if multiple
exist.
POLICIES AND PROCEDURES
This study has identified areas where the City is under-collecting the costs associated with providing
services. This known funding gap is therefore being subsidized by other City revenue sources.
Development of cost recovery policies and procedures will ensure that current and future decision
makers understand how and why fees were determined and set, as well as provide a road map for
ensuring consistency when moving forward. The following subsections outline typical cost recovery
levels and discuss the benefits of developing target cost recovery goals and procedures for achieving
and increasing cost recovery.
TYPICAL COST RECOVERY
The Matrix Consulting Group has extensive experience in analyzing local government operations across
the United States and has calculated typical cost recovery ranges. The following table outlines typical
cost recovery ranges by major service area.
TABLE 38: TYPICAL COST RECOVERY RANGES BY MAJOR SERVICE AREA
Service Areas Typical Cost Recovery Ranges
Administration 40-70%
Public Works 80-100%
Parks & Recreation 20-50%
Information presented in the table above is based on the Matrix Consulting Group’s experience in
analyzing local governments’ operations across the United States and within California and reflects
typical cost recovery ranges observed by local adopting authorities.
DEVELOPMENT OF COST RECOVERY POLICIES AND PROCEDURES
The City should review current cost recovery levels and adopt formal policies regarding cost recovery.
These policies can be general in nature and apply broadly to the City as a whole or to individual
departments and divisions specifically. Department-specific cost recovery policies would allow the City
to better control the cost recovery associated with different types of services being provided and the
community benefit received.
CITY CLERK FEES
Fee Name Unit Current Fee Total Cost Recommended Fee Codes City Cost Recovery Range
Policy
Appeals
Appeal Costs Exceeding Appeals Filing Fee Deposit Refer To Planning and Development Services High - 70.1% - 100%
Appeals and Request for Hearing before City Council or
Planning & Transportation Commission Each Refer To Planning and Development Services High - 70.1% - 100%
Documents & Photocopies
Fair Political Practices Commission Photocopies Per Page $0.10 $0.10 $ 0.10 CA Govt Code § 81008(a). CA Govt Code § 81008(a).
Black & White Per Page $0.10 $0.10 $ 0.10 GOV § 7922.530. GOV § 7922.530.
Color Per Page $0.25 $0.25 $ 0.25 GOV § 7922.530. GOV § 7922.530.
Digital Copy Each GOV § 6253.9(a). GOV § 6253.9(a).
Domestic Partner Registry
Domestic Partners Registration Fee Each $38 $78 $ 65.00 High - 70.1% - 100%
Subscriptions
Candidate Filing Fee Each $25 $25 $25 ELEC § 10228 ELEC § 10228
Actual Cost
ASD - REAL ESTATE
Fee Name Unit Current Fee Total Cost Recommended
Fee Codes City Cost Recovery Range Policy
Conveyance
Commercial/Non-Residential/Residential - Long Term (More than 12 months) Each $1,750 $4,613 $3,234 High - 70.1% - 100%
Consent to Assignment, Amendment, Extension or Hypothecation of a lease or
sublease where the City is lessor Each $780 $1,648 $1,155 High - 70.1% - 100%
Easement Document Preparation and Processing (Commercial & Residential) Each $1,700 $1,648 $1,648 High - 70.1% - 100%
License/Grant Deed Preparation Each $1,930 $4,613 $3,234 High - 70.1% - 100%
Property Transfer Tax Exemption Fee Each $245 $577 $404 High - 70.1% - 100%
Public Notice Mailing/Posting/Advertising (Commercial & Residential) Deposit $116 $116 $116 High - 70.1% - 100%
Telecommunication Application Processing Fee Each $3,426 High - 70.1% - 100%
Easement Vacation
General Each $4,892 High - 70.1% - 100%
Summary Each $2,083 $3,295 $2,310 High - 70.1% - 100%
ASD - REVENUE COLLECTIONS
Fee Name Unit Current Fee Total Cost Recommended Fee Codes City Cost Recovery Range Policy
Documents & Photocopies
Mailing (Certified) Receipt required(determined by Postal Service) Each $4 $23 10$ High - 70.1% - 100%
Miscellaneous
Duplicate Receipt Each $9 $36 15$ High - 70.1% - 100%
Returned Payment Charge (California Civil Code Section 1719)Each $25 $25 25$ CIV § 1719(a) CIV § 1719(a)
Parking
Permit Investigation (non-refundable) Each $23 $36 36$ High - 70.1% - 100%
Recreational Vehicle/Oversized Vehicle Per Application $22 $90 80$ High - 70.1% - 100%
FIRE FEES
Fee Name Unit Current Fee Total Cost
Recommended
Fee Codes City Cost Recovery Range Policy
Compliance Fees
Engine Company Second Reinspection Per Hour $279 $994 $994 High - 70.1% - 100%
Paramedics
Transport Mileage Per Mile $35 $32 $32 Medium - 30.1% - 70.0%
BLS Per Occurrence $2,556 $3,188 $3,188 Medium - 30.1% - 70.0%
ALS Per Occurrence $2,966 $3,897 $3,897 Medium - 30.1% - 70.0%
First Responder Fee Per Occurrence New $497 $497
Oxygen Per Occurrence $179 $283 $283 Medium - 30.1% - 70.0%
FireMed Business Tiers
1 Per Unit $20 $20
2 Per Unit $100 $100
3 Per Unit $200 $200
4 Per Unit $500 $500
5 Per Unit $1,000 $1,000
FireMed Residential Per Household $8 $8
POLICE FEES
Fee Name Unit Current Fee Total Cost Recommended
Fee Codes
Current City Cost
Recovery Range
Policy
Proposed Cost recovery
Background Check
OPM/DOD Background Check Per Application $5 $112 $5 Low - 0.0% - 30.0%None - fee set by code
Impoundment Fees - Vehicle
Vehicle Impoundment Fee Each $158 $162 $160 Medium - 30.1% - 70.0% High - 70.1% - 100%
Vehicle Repossession Receipt Each $15 $15 $15 Ca. Gov. Code § 26751 Ca. Gov. Code § 26751 None - fee set by code
Towed Stored Vehicle Fee Each New $162 160 New
Personnel Rates
Emergency Response Fee Per Incident Actual Cost Medium - 30.1% - 70.0%
Special Fees
Clearance Letter Each $35 $131 $92 High - 70.1% - 100% High - 70.1% - 100%
Digital Media Reproduction Fee Each $65 $281 $197 High - 70.1% - 100% High - 70.1% - 100%
Location Crime Statistics Fee Each $86 $359 $251 High - 70.1% - 100% High - 70.1% - 100%
Offsite Document Retrieval Per Item Actual Cost High - 70.1% - 100% High - 70.1% - 100%
Report Copy Fee Each $15 $15 $15 EVI § 1563(b)(6) EVI § 1563(b)(6)None - fee set by code
Research Fee Per Hour $160 $245 $172 High - 70.1% - 100%
Subpoena Fee For Documents Per Hour $24 $24 $24 EVI § 1563(b)(1) EVI § 1563(b)(1)None - fee set by code
Civil Subpoena Appearance Fee Per Person Per Day $275 $275 $275 GOV § 68097.2 (b) GOV § 68097.2 (b)None - fee set by code
Firearms Dealer
Firearms Dealer Master Permit - New Per Year $3,564 $3,637 $3,637 High - 70.1% - 100% High - 70.1% - 100%
Firearms Dealer Master Permit - Renewal Per Year $644 $970 $970 High - 70.1% - 100% High - 70.1% - 100%
Miscellaneous
Helicopter Landing Fee Per Occurrence $79 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
One Day Liquor Permit Fee:
For Profit Rate Per Permit $65 $76 $76 High - 70.1% - 100% High - 70.1% - 100%
Non-Profit Rate Per Permit $49 $76 $53 High - 70.1% - 100% Medium - 30.1% - 70.0%
Secondhand Dealers
DOJ Per Application $300 $300 $300 High - 70.1% - 100% High - 70.1% - 100%
New Per Application $481 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Application $120 $121 $121 High - 70.1% - 100% High - 70.1% - 100%
Taxicab
Master License:
New Per Year $3,589 $7,274 $7,274 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Year $1,609 $2,425 $2,425 High - 70.1% - 100% High - 70.1% - 100%
Driver:
New Per Year $65 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Renewal Per Year $65 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
Vehicle Inspection for Each Vehicle Per Year $92 $81 $81 High - 70.1% - 100% High - 70.1% - 100%
Replacement or Transfer Fee Each $80 $40 $40 High - 70.1% - 100% High - 70.1% - 100%
Valet Parking
Permit Application Per Application $863 $970 $970 High - 70.1% - 100% High - 70.1% - 100%
Permit Application Renewal (Annual) Per Year $130 $242 $242 High - 70.1% - 100% High - 70.1% - 100%
Short-Term Application Fee Per Application $406 $229 $229 High - 70.1% - 100% High - 70.1% - 100%
Special Events
Personnel Rates for events where 100% of the proceeds go to a Profit Organization:
Community Services Officer Per Hour $111 $215 $215 High - 70.1% - 100% High - 70.1% - 100%
Police Agent Per Hour $245 $272 $272 High - 70.1% - 100% High - 70.1% - 100%
Police Officer Per Hour $206 $244 $244 High - 70.1% - 100% High - 70.1% - 100%
Police Reserve Per Hour $88 $58 $58 High - 70.1% - 100% High - 70.1% - 100%
Police Sergeant Per Hour $272 $291 $291 High - 70.1% - 100% High - 70.1% - 100%
Personnel Rates for events where 80% of the proceeds go directly to Non-Profit Organizations:
Community Services Officer Per Hour $92 $215 $151 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Agent Per Hour $212 $272 $190 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Officer Per Hour $171 $244 $171 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Reserve Per Hour $72 $58 $41 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Sergeant Per Hour $232 $291 $204 High - 70.1% - 100% Medium - 30.1% - 70.0%
Personnel Rates for events where 80% or more of the proceeds go directly to Non-Profit Organizations or events declared as co-sponsored by the City of Palo Alto:
Community Services Officer Per Hour $87 $215 $118 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Agent Per Hour $185 $272 $150 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Officer Per Hour $160 $244 $134 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Reserve Per Hour $65 $58 $32 High - 70.1% - 100% Medium - 30.1% - 70.0%
Police Sergeant Per Hour $205 $291 $160 High - 70.1% - 100% Medium - 30.1% - 70.0%
Special Fees:
Special Event Permit
201 - 400 Attendees Per Permit $334 $582 $407 High - 70.1% - 100% High - 70.1% - 100%
401 – 600 Attendees Per Permit $359 $2,036 $1,425 High - 70.1% - 100% High - 70.1% - 100%
Each Add’l 200 Attendees Each $53 $291 $204 High - 70.1% - 100% High - 70.1% - 100%
Film / Photography Permit:
Large Commercial Filming Per Permit $306 $582 $582 High - 70.1% - 100%
Low-Impact Filming Permit (Cast & Crew 35 or less)Per Permit $306 $291 $291 High - 70.1% - 100%
Student Filming / Photography Per Permit $306 $291 $291 High - 70.1% - 100%
Photography Permit Per Permit $306 $145 $145 High - 70.1% - 100%
Temporary Street Closure Each Refer to PW Fee
Schedule High - 70.1% - 100%
POLICE ANIMAL SERVICES
Fee Name Unit Current Fee Total Cost Recommended Fee Codes Current City Cost Recovery
Range Policy Proposed Cost recovery
Animal Permits
Boarding Per Permit $219 $384 $384 Medium - 30.1% - 70.0% High - 70.1% - 100%
Breeding Permit - Cat, Dog, or Bird Per Permit $133 $384 $384 Medium - 30.1% - 70.0% High - 70.1% - 100%
Kennel, Birds, or Animals Per Permit $219 $384 $384 High - 70.1% - 100% High - 70.1% - 100%
Livery Stable, Boarding Stable Per Permit $219 $384 $384 High - 70.1% - 100% High - 70.1% - 100%
Livestock / Apiary Per Permit $80 $220 $80 High - 70.1% - 100% Medium - 30.1% - 70.0%
Pet Shop/Groomer Per Permit $219 $384 $384 Low - 0.0% - 30.0% High - 70.1% - 100%
Pet Show Per Permit $80 $327 $80 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
Pony Ride, Pony Ring Per Permit $219 $327 $219 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Traveling Menagerie or Petting Zoo Per Permit $219 $327 $219 High - 70.1% - 100% Medium - 30.1% - 70.0%
Dangerous Animal Permit Per Permit $432 $384 $432 Low - 0.0% - 30.0% High - 70.1% - 100%
Disposal
Service Fee Each $60 $107 $107 High - 70.1% - 100%
Impoundment Fees
Impoundment Fees - Cat:
First Offense Per Occurrence $36 $213 $64 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $54 $213 $75 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third and Subsequent Offenses Per Occurrence $74 $213 $85 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Impoundment Fees - Dog - Licensed:
First Offense Per Occurrence $36 $213 $64 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $54 $213 $75 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third Offense Per Occurrence $72 $213 $85 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Fourth Offense Per Occurrence $135 $213 $135 Medium - 30.1% - 70.0% High - 70.1% - 100%
Fifth to Tenth Offense Per Occurrence $181 $213 $181 Medium - 30.1% - 70.0% High - 70.1% - 100%
Eleventh and Subsequent Offenses Per Occurrence $203 $213 $203 Medium - 30.1% - 70.0% High - 70.1% - 100%
Impoundment Fees - Dog - Unlicensed:
First Offense Per Occurrence $61 $213 $84 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Second Offense Per Occurrence $93 $213 $95 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Third Offense Per Occurrence $115 $213 $105 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
Fourth Offense Per Occurrence $154 $213 $154 Medium - 30.1% - 70.0% High - 70.1% - 100%
Fifth to Tenth Offense Per Occurrence $209 $213 $209 Medium - 30.1% - 70.0% High - 70.1% - 100%
Eleventh and Subsequent Offenses Per Occurrence $246 $213 $246 Medium - 30.1% - 70.0% High - 70.1% - 100%
Impoundment Fees - General:
Other Animals (Small) - Bird, Rabbit, Reptile, etc.Per Occurrence $31 $213 $32 Medium - 30.1% - 70.0% Low - 0.0% - 30.0%
Other Animals (Large) - Horse, Cow, Pig, Goat, etc.Per Occurrence $123 $213 $123 Medium - 30.1% - 70.0% Medium - 30.1% - 70.0%
State Mandated Fees:
CA Food &
Agri Code §
30804.7
CA Food & Agri Code § 30804.7
First Offense Per Occurrence $35 $35 $35 Medium - 30.1% - 70.0%None - fee set by code
Second Offense Per Occurrence $50 $50 $50 Medium - 30.1% - 70.0%None - fee set by code
Third and Subsequent Offenses Per Occurrence $100 $100 $100 Medium - 30.1% - 70.0%None - fee set by code
Pet Licenses
12 Months
Unaltered Per Dog $45 $52 $73 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $22 $52 $26 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $52 $20 New Medium - 30.1% - 70.0%
24 Months
Unaltered Per Dog $67 $71 $102 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $33 $71 $44 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $71 $28 New Medium - 30.1% - 70.0%
36 Months
Unaltered Per Dog $90 $90 $161 Low - 0.0% - 30.0% High - 70.1% - 100%
Spayed or Neutered (Altered) Per Dog $45 $90 $58 Low - 0.0% - 30.0% Medium - 30.1% - 70.0%
Senior Citizen / Veteran Per Dog New $90 $44 New Medium - 30.1% - 70.0%
Service Dog Tag Per Dog New $52 $36 New Medium - 30.1% - 70.0%
Rabies Exemption Per Dog New $38 $27 New Medium - 30.1% - 70.0%
Replacement License Tags (Dogs) Each $5 $33 $10 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
Special Fees
Animal Control Officer Per Hour $91 $213 $213 Low - 0.0% - 30.0% High - 70.1% - 100%
Quarantine Home Inspection Fee Each $46 $427 $128 Low - 0.0% - 30.0% Low - 0.0% - 30.0%
PUBLIC WORKS FEES
Fee Name Unit Current Fee Total Cost Recommended
Fee CodesCity Cost Recovery Range Policy
Maintenance & Repair
Regular Time:
Construction & Repair Per Hour $184 $185 $185 High - 70.1% - 100%
Electric Vehicle Charger Connection Per Connection $0.00 to $2.00 $0.00 to $2.00 High - 70.1% - 100%
Electric Vehicle Charger Connection Overstay Per Hour $0.00 to $5.00 $0.00 to $2.00 High - 70.1% - 100%
Electric Vehicle Charging Per Kilowatt Hour $0.24 0.25 High - 70.1% - 100%
Newsrack Impoundment Fee High - 70.1% - 100%
First Day Base $208 208
Each Subsequent Day Each Subsequent Day $3 3
Supervision Per Hour $187 $228 $228 High - 70.1% - 100%
Sweeping Services Per Hour $151 $179 $179 High - 70.1% - 100%
Traffic Control/Graffiti Services Per Hour $138 $163 $163 High - 70.1% - 100%
Traffic Property Damage Per Hour $138 $163 $163 High - 70.1% - 100%
Tree Services Per Hour $161 $172 $172 High - 70.1% - 100%
Overtime & Holiday:
Construction & Repair Per Hour $272 $222 $222 High - 70.1% - 100%
Supervision Per Hour $282 $276 $276 High - 70.1% - 100%
Sweeping Services Per Hour $227 $213 $213 High - 70.1% - 100%
Traffic Control/Graffiti Services Per Hour $208 $194 $194 High - 70.1% - 100%
Traffic Property Damage Per Hour $208 $194 $194 High - 70.1% - 100%
Tree Services Per Hour $226 $208 $208 High - 70.1% - 100%
Disposal Each Actual Cost Actual Cost
Use of Equipment Each Actual Cost Actual Cost
Map/Plan Review Fees
Home Improvement Exception - Trees Per Application $487 $575 $575 High - 70.1% - 100%
IR Review - Trees Per Application $759 $575 $575 High - 70.1% - 100%
Tree Removal
Protected Tree Removal Per Removal $499 $460 $460 High - 70.1% - 100%
Record Management Fee Per File $32 $174 $174 High - 70.1% - 100%
Tree Removal
Per Inch of Damage
Plus Planting
Installation
$153 153 High - 70.1% - 100%
PUBLIC WORKS STORM DRAINS
Flood Variance Fee Each
City Cost
plus 15%High - 70.1% - 100%
Flood Zone Determination Letter Per Letter $147 $419 $419 High - 70.1% - 100%
Storwater Treatment Feature Operations and Maintenance Inspecitions:
Up to 3 hours Base $599 $540 $540 High - 70.1% - 100%
Per hour therafter Per hour therafter $123 $187 $187 High - 70.1% - 100%
Temporary Elevation Benchmarks per benchmark $500 $505 $505 High - 70.1% - 100%
PUBLIC WORKS WASTEWATER Total Cost
Industrial Waste Discharge Fees:
Automotive Per Year $699 $1,523 $1,523 High - 70.1% - 100%
Basic Per Year $4,120 $5,735 $5,735 High - 70.1% - 100%
Best Management Practices (BMP) Per Year $1,541 $2,856 $2,856 High - 70.1% - 100%
Exceptional Waste Per Permit Modified $3,473 $3,473 High - 70.1% - 100%
Full Per Year Modified $6,898 $6,898 High - 70.1% - 100%
Groundwater Per Year $1,576 $1,614 $1,614 High - 70.1% - 100%
Industrial Waste Discharge Fees - Liquid Waste Disposal Fee:
Septic Tank & Portable Toilet Waste Disposal Permit Processing Each $105 $542 $542 High - 70.1% - 100%
Discharge Fee Per Gallon $0.1 $0.77 $0.10 High - 70.1% - 100%
Recycled Water Fees:
Recycled Water Permit Processing Per permit $52 $452 $452 High - 70.1% - 100%
PALO ALTO, CA
COST OF SERVICES (USER FEE)
STUDY – MUNICIPAL FEES
APRIL 2025
MATRIX CONSULTING GROUP
INTRODUCTION AND EXECUTIVE SUMMARY 1
LEGAL FOUNDATIONS AND POLICY 4
USER FEE STUDY METHODOLOGY 7
RESULTS OVERVIEW 9
OFFICE OF THE CITY CLERK 10
COMMUNITY SERVICES 12
FIRE EMS 18
POLICE 25
POLICE – ANIMAL CONTROL 29
PUBLIC WORKS 32
REAL ESTATE AND PROPERTY MANAGEMENT 35
REVENUE COLLECTION 37
COST RECOVERY CONSIDERATIONS 38
TABLE OF CONTENTS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 1
The report, which follows, presents the results of the Cost of Services (User Fee) Study conducted by
Matrix Consulting Group for the City of Palo Alto, California.
PROJECT BACKGROUND AND OVERVIEW
The purpose of this study is to evaluate and determine the full cost (direct and indirect) of providing a
variety of city services. Matrix Consulting Group analyzed the cost-of-service relationships that exist
between fees for service activities in the following departments: City Clerk, Revenue, Real Estate, Public
Works, EMS, and Community Services. The results of this study provide a tool for understanding current
service levels and the cost for those services.
GENERAL PROJECT APPROACH AND METHODOLOGY
The methodology employed by Matrix Consulting Group is a widely accepted “bottom up” approach to
cost analysis, where time spent per unit of fee activity is determined for each position within a
Department or Program. Once time spent for a fee activity is determined, all applicable City costs are
then considered in the calculation of the “full” cost of providing each service. The following table
provides an overview of types of costs applied in establishing the “full” cost of services provided by the
City:
TABLE 1: OVERVIEW OF COST COMPONENTS
Cost Component Description
Direct Fiscal Year 2025 Budgeted salaries, benefits, and allowable expenditures.
Indirect Program, departmental, clerical, and Citywide support.
Together, the cost components in the table above comprise the calculation of the total “full” cost of
providing a service, regardless of whether a fee for that service is charged.
The work accomplished by Matrix Consulting Group in the analysis of the proposed fees for service
involved the following steps:
• Department / Program Staff Interviews: The project team interviewed department / program staff
regarding their needs for clarification to the structure of existing fee items or for addition of new fee
items.
• Data Collection: Data was collected for each permit / service, including time estimates. In addition, all
budgeted costs and staffing levels for Fiscal Year 2025 were entered into Matrix Consulting Group’s
analytical software model.
• Cost Analysis: The full cost of providing each service included in the analysis was established.
INTRODUCTION AND EXECUTIVE SUMMARY
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 2
• Review and Approval of Results with City Staff: Department management has reviewed and
approved these documented results.
A more detailed description of user fee methodology and legal and policy considerations are provided in
subsequent chapters of this report.
SUMMARY OF RESULTS
Overall, this study found that the City is under-recovering for most of its administrative, EMS, Public
Works, and Recreation services. Each of these service areas serve a different population and
constituency, and should be reviewed individually to determine how and where fees should be set.
CONSIDERATIONS FOR COST RECOVERY POLICY AND UPDATES
Matrix Consulting Group recommends that the City use the information contained in this report to
discuss, adopt, and implement formal Cost Recovery Policies, including mechanisms for the annual or
biennial update of fees for service.
ADOPT A FORMAL COST RECOVERY POLICY
The Government Finance Officers Association’s (GFOA) best practices for Establishing Government
Charges and Fees states that governmental entities should adopt formal policies regarding charges and
fees which include the jurisdiction’s intention to recover the full cost or partial costs of providing
services, sets forth circumstances under which the jurisdiction might set a charge for fee at less than or
more than 100% of full cost, and outlines the considerations that might influence the jurisdiction’s pricing
decision.
Matrix Consulting Group strongly recommends that the Council adopt a formalized, individual cost
recovery policy for each service area included in this Study. Whenever a cost recovery policy is
established at less than 100% of the full cost of providing services, a known gap in funding is recognized
and may then potentially be recovered through other revenue sources. Matrix Consulting Group
considers a formalized cost recovery policy for various fees for service an industry Best Management
Practice.
ADOPT AN ANNUAL FEE UPDATE / INCREASE MECHANISM
The purpose of a comprehensive update is to completely revisit the analytical structure, service level
estimates and assumptions, and to account for any major shifts in cost components or organizational
structures that have occurred since the City’s previous analysis. It’s recommended the City adopts the
practice of conducting comprehensive analyses every three to five years as this practice captures any
changes to organizational structure, processes, as well as any new service areas.
GFOA best practices for Establishing Government Charges and Fees states that governmental entities
should review, and update charges and fees periodically based on factors such as the impact of inflation,
other cost increases, adequacy of cost recovery, use of services, and the competitiveness of current
rates to avoid large infrequent fee increases. Therefore, it is recommended the City continue to practice
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 3
of conducting comprehensive analyses every five to seven years as this practice captures any changes
to organizational structure, processes, code amendments, as well as any new service areas.
In between comprehensive updates, the City should utilize published industry economic factors such as
Consumer Price Index (CPI) or other regional factors to update the cost calculations established in the
Study on an annual or biennial basis. The annual increase factor should be consistent across all
departments / services and be agreed upon by City Council. The City currently updates its fees every year
based on CPI or internal cost factors.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 4
This section of the report is intended to provide an overview of the legal rules and regulations that govern
what is considered a fee for service, how those fees can be calculated, general principles, philosophies,
and general policy considerations for setting fees for service.
LEGAL FRAMEWORK
A “user fee” is a charge for service provided by a governmental agency to a public citizen or group.
California has several Government Codes and Propositions that regulate fees for service, with the
purpose of ensuring that fees are reasonable and justified. The most prominent and relevant of these
includes:
• Proposition 26: Passed in 2010, specifically outlined the difference between a fee and a tax and
dictates that fees must be directly related to a service and cannot exceed the reasonable cost of that
service.
• Government Code § 50076: clarifies that fees for service costs are not special taxes and do not need
voter approval.
• Government Code § 65104: gives local governments the authority to charge planning and zoning fees
to recover processing costs.
When determining fees for service it is important to ensure there is a direct benefit – the service is
provided directly to the payer, and that it is cost based, and does not exceed the reasonable cost of
providing the service.
EXCEPTIONS TO THE RULE
While Proposition 26 defines what constitutes a user fee, and how those fees can be determined, it also
provides a key exception for fees charged for facility or property rentals. This exception outlines that fees
for use of government property (e.g., renting public buildings, parks, or event spaces) are voluntary
transactions. Therefore, governments can charge market-based rental fees for these services.
GENERAL PRINCIPLES AND PHILOSOPHIES REGARDING USER FEES
Local governments are providers of many types of general services to their communities. While all
services provided by local government are beneficial to constituents, some services can be classified as
globally beneficial to all citizens, while others provide more of a direct benefit to a specific group or
individual. The following table provides examples of services provided by local government within a
continuum of the degree of community benefit received:
LEGAL FOUNDATIONS AND POLICY
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 5
TABLE 2: SERVICES IN RELATION TO BENEFIT RECEIVED
Funding for local government is obtained from a myriad of revenue sources such as taxes, fines, grants,
special charges, user fees, etc. In recent years, alternative tax revenues, which typically offset subsidies
for services provided to the community, have become increasingly limited. These limitations have caused
increased attention on user fee activities as a revenue source that can offset costs otherwise subsidized
(usually) by the general fund. In Table 3, services in the “global benefit” section tend to be funded
primarily through voter-approved tax revenues. In the middle of the table, one typically finds a mixture of
taxes, user fees, and other funding sources. Finally, in the “individual / group benefit” section of the table
lie the services provided by local government that are typically funded almost entirely by user fee
revenue.
The following are two central concepts regarding the establishment of user fees:
v Fees should be assessed according to the degree of individual or private benefit gained from
services. For example, the processing and approval of a land use or building permit will generally
result in monetary gain to the applicant, whereas Police services and Fire Suppression are examples
of services that are essential to the safety of the community at large.
v A profit-making objective should not be included in the assessment of user fees. In fact, California
laws require that the charges for service be in direct proportion to the costs associated with
providing those services. Once a charge for service is assessed at a level higher than the actual cost
of providing a service, the term “user fee” no longer applies. The charge then becomes a tax subject
to voter approval.
Therefore, it is commonly accepted that user fees are established at a level that will recover up to, and
not more than, the cost of providing a particular service.
GENERAL POLICY CONSIDERATIONS REGARDING USER FEES
Undoubtedly, there are programs, circumstances, and services that justify a subsidy from a tax-based or
alternative revenue source. However, it is essential that jurisdictions prioritize the use of revenue sources
for the provision of services based on the continuum of benefit received.
"Global" Community
Benefit
•Police
•Park Maintenance
•Fire Suppression
"Global" Benefit and an
Individual or Gorup
Benefit
•Recreation / Community
Services
•Fire Prevention
Individual or Group
Benefit
•Building Permits
•Planning and Zoning Approval
•Engineering Development Review
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 6
Within the services that are typically funded by user fees, the Matrix Consulting Group recognizes several
reasons why City staff or the Council may not advocate the full cost recovery of services. The following
factors are key policy considerations in setting fees at less than 100 percent of cost recovery:
• Limitations posed by an external agency. The State or an outside agency will occasionally set a
maximum, minimum, or limit on the jurisdiction’s ability to charge a fee. Examples includes time spent
copying and retrieving public documents and / or transportation permits.
• Encouragement of desired behaviors. Keeping fees for certain services below full cost recovery may
provide better compliance from the community. For example, if the cost of a permit for changing a
water heater in residential home is higher than the cost of the water heater itself, many citizens will
avoid pulling the permit.
• Benefit received by user of the service and the community at large is mutual. Many services that
directly benefit a group or individual equally benefit the community. Examples include Planning
Design Review, historical dedications, and certain types of special events.
The Matrix Consulting Group recognizes the need for policies that intentionally subsidize certain
activities. The primary goals of a User Fee Study are to provide a fair and equitable basis for determining
the costs of providing services and ensure that the City complies with State law.
SUMMARY OF LEGAL RESTRICTIONS AND POLICY CONSIDERATIONS
Once the full cost of providing services is known, the next step is to determine the “rate” or “price” for
services at a level which is up to, and not more than, the full cost amount. The Council is responsible for
this decision, which often becomes a question of balancing service levels and funding sources. The
placement of a service or activity within the continuum of benefit received may require extensive
discussion and at times fall into a “grey area.” However, with the resulting cost of services information
from a User Fee Study, the Council can be assured that the adopted fee for service is reasonable, fair, and
legal. The City will need to review all fees for service in this analysis. Where subsidies are identified, they
City should increase the fees to reduce the deficit; where over-recoveries are identified, the fee must be
reduced to comply with the law.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 7
The Matrix Consulting Group utilizes a cost allocation methodology commonly known and accepted as
the “bottom-up” approach to establishing User Fees. The term means that several cost components are
calculated for each fee or service. These components then build upon each other to comprise the total
cost for providing the service. The following chart describes the components of a full cost calculation:
The general steps utilized by the project team to determine allocations of cost components to a
particular fee or service are:
• Calculate fully burdened hourly rates by position, including direct and indirect costs;
• Develop time estimates for the average time spent to deliver each service included in the study; and
• Distribute the appropriate amount of the other cost components to each fee or service based on the
staff time allocation basis or another reasonable basis.
The results of these allocations provide detailed documentation for the reasonable determination of the
actual cost of providing each service.
One of the key study assumptions utilized in the “bottom up” approach is the use of time estimate
averages for the provision of each fee-related service. Utilization of time estimates is a reasonable and
defensible approach, especially given that experienced staff members who understand service levels and
processes unique to the City developed these estimates.
The project team worked closely with City staff in developing time estimates with the following criteria:
• Estimates are representative of average times for providing services. Extremely difficult or abnormally
simple projects are not factored in the analysis.
• Estimates reflect the time associated with the position or positions that typically perform a service.
• Estimates are reviewed by the project team for “reasonableness” against their experience with other
agencies.
• Estimates were not based on time in motion studies, as they are not practical for the scope of
services and time frame for this project.
DIRECT
(Salaries, Benefits, Productive Hours)
INDIRECT
(Departmental Admin, Services & Supplies, Citywide Overhead etc.)
Total Cost
USER FEE STUDY METHODOLOGY
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 8
• Estimates match the current or proposed staffing levels to ensure there is no over-allocation of staff
resources to fee and non-fee related activities.
The Matrix Consulting Group agrees that while the use of time estimates is not perfect, it is the best
alternative available for setting a standard level of service on which to base a jurisdiction’s fees for
service and meets the requirements of California law.
The alternative to time estimating is actual time tracking, often referred to billing on a “time and
materials” basis. Except in the case of anomalous or very large and complex projects, the Matrix
Consulting Group believes this approach to not be cost effective or reasonable for the following reasons:
• Accuracy in time tracking is compromised by the additional administrative burden required to track,
bill, and collect for services in this manner.
• Additional costs are associated with administrative staff’s billing, refunding, and monitoring deposit
accounts.
• Customers often prefer to know the fees for services in advance of applying for permits or
participating in programs.
• Departments can better predict revenue streams and staff needs using standardized time estimates
and anticipated permit volumes.
Situations arise where the size and complexity of a given project warrants time tracking and billing on a
“time and materials” basis. The Matrix Consulting Group has recommended taking a deposit and
charging Actual Costs for such fees as appropriate and itemized within the current fee schedule.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 9
The motivation behind a cost of services (User Fee) analysis is for the City Council and Departmental
staff to maintain services at a level that is both accepted and effective for the community and to
maintain control over the policy and management of these services.
It should be noted that the results presented in this report are not a precise measurement. In general, a
cost-of-service analysis takes a “snapshot in time,” where a fiscal year of financial and operational
information is utilized. Changes to the structure of fee names, along with the use of time estimates,
allow only for a reasonable projection of subsidies and revenue. Consequently, the Council and
Department staff should rely conservatively upon these estimates to gauge the impact of
implementation going forward.
Discussion of results in the following chapters is intended as a summary of extensive and voluminous
cost allocation documentation produced during the Study. Each chapter will include detailed cost
calculation results for each major permit category including the following:
• Modifications: discussions regarding any proposed revisions to the current fee schedule, including
elimination or addition of fees.
• “Per Unit” Results: comparison of the full cost of providing each unit of service to the current fee for
each unit of service (where applicable).
• Annualized Results: utilizing volume of activity estimates annual subsidies and revenue impacts were
projected where appropriate.
The full analytical results were provided to City staff under separate cover from this summary report.
RESULTS OVERVIEW
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 10
The Office of the City Clerk serves as a municipal recordkeeper, with duties that include processing
ordinances and resolutions, preparing Council agendas and minutes, and managing municipal elections.
This Office also acts as the City’s repository for records and process records requests. The fees
examined within this study relate to appeals, documents & photocopies, domestic partner registries, and
subscriptions. The following subsections discuss fee schedule modifications and detailed per unit
results for the fee-related services provided by the Office of the City Clerk.
FEE SCHEDULE MODIFICATIONS
In discussions with City Clerk staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: the ‘Certification Fee’ was removed from the schedule as this service is no longer
provided by Clerk staff.
• New Fees: fees for ‘Black and White’, ‘Color’, and ‘Digital Copy’ services were added to the fee
schedule to collect additional revenues for these services.
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by City Clerk staff.
DETAILED RESULTS
The Office of the City Clerk collects fees for appeals, document and photocopy services, domestic
partner registries, and subscription related services. The total cost calculated for each service includes
direct staff costs, and Departmental and Citywide overhead. The following table details the fee name,
current fee, total cost, and difference associated with each service offered.
TABLE 3: TOTAL COST PER UNIT RESULTS – CITY CLERK
Fee Name Unit Current Fee Total Cost Difference
Appeals
Appeal Costs Exceeding Appeals Filing Fee Deposit Refer To Planning and Development Services
Appeals and Request for Hearing before City
Council or Planning & Transportation Commission Each Refer To Planning and Development Services
Documents & Photocopies
Fair Political Practices Commission Photocopies1 Per Page $0.10 $0.10 $0
Black & White2 Per Page $0.10 $0.10 $0
Color2 Per Page $0.25 $0.25 $0
Digital Copy3 Each Actual Cost
1 The total cost associated has been set according to CA Govt Code § 81008(a).
2 The total cost associated has been set according to GOV § 7922.530.
3 The total cost associated has been set according to GOV § 6253.9(a).
OFFICE OF THE CITY CLERK
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 11
Fee Name Unit Current Fee Total Cost Difference
Domestic Partner Registry
Domestic Partners Registration Fee Each $38 $78 ($40)
Subscriptions
Candidate Filing Fee4 Each $25 $25 $0
Both Appeal fees refer to the Planning and Development Services section of the municipal fee schedule,
as depending on the type of application being appealed, these amounts can vary. All Document and
Photocopy fees, as well as Subscription fees have been set to align with state codes. The ‘Domestic
Partners Registration Fee’ shows a current subsidy of $40.
ANNUAL RESULTS
Due to the nature of City Clerk fees, most of which are set by the state, no annual results were calculated.
4 The total cost associated has been set according to ELEC § 10228
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 12
The Community Services Department (CSD) provides a variety of recreational opportunities, including
parks, hiking trails, fitness facilities, pools, and a municipal golf course. It also offers engaging programs
for all ages, from educational classes to art exhibits and the Palo Alto Jr. Museum and Zoo. The focus of
this analysis was the programmatic cost recovery associated with the following divisions: Arts and
Sciences, Open Space, Parks and Golf, and Recreation and Cubberley. The following sections outline the
cost recovery associated with the Community Services department as a whole, as well as each division.
COMMUNITY SERVICES DEPARTMENT COST RECOVERY
The typical cost recovery for parks and recreational service is between 20% and 50%. This range reflects
the belief that these services primarily benefit the community at large and therefore should be subsidized
through taxpayers. As part of this analysis, the project team calculated the cost recovery for the
Community Services Department based on its direct costs of operations and accounting for any indirect
costs (Departmental / Divisional administration and Citywide overhead).
Direct cost recovery compares budgeted costs against generated revenues. To determine direct
departmental cost recovery, the project team compared FY24 budgeted revenues to FY25 budgeted
costs. The following table shows by program: Revenue, Budget, the associated difference, and cost
recovery percentage.
TABLE 4: CSD DEPARTMENTAL COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp5 Cost Recovery
CSD Arts and Sciences $4,673,381 $10,105,808 46%
CSD Open Space, Parks and Golf $6,174,447 $16,169,915 38%
CSD Recreation and Cubberley $5,853,093 $7,916,070 74%
Total $16,700,920 $34,191,793 49%
The Department is at a 49% cost recovery level on a direct cost basis. This direct cost recovery is on the
higher end of the typical cost recovery (20-50%). The range of cost recovery levels between programs is
typical for parks and recreation fees. For example, the optional nature of fees related to recreation
services usually equates to those fees being set closer to cost recovery. On the other hand, services
provided in relation to youth or senior services tend to be subsidized to account for the community
benefit.
Total cost recovery looks at direct program costs, departmental / divisional administration, and citywide
overhead and compares those costs against generated revenues. For programmatic services to be
provided, recreation management and administration staff support is needed. Furthermore, support
5 The FY25 Budget does not include CSD Administration, as those costs are considered part of the overhead.
COMMUNITY SERVICES
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MATRIX CONSULTING GROUP 13
services are also needed from other City departments, including Finance, Human Resources, City
Attorney, Facility, Maintenance, and so forth. The following table shows by division the indirect costs:
TABLE 5: CSD DEPARTMENTAL COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH6 Citywide OH Total Indirect Cost
CSD Arts and Sciences $927,089 $1,876,689 $2,803,778
CSD Open Space, Parks and Golf $1,483,399 $1,684,736 $3,168,135
CSD Recreation and Cubberley $726,206 $1,297,111 $2,023,317
Total $3,136,694 $4,858,536 $7,995,230
The project team accounted for roughly $8 million in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 6: CSD DEPARTMENTAL COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
CSD Arts and Sciences $4,673,381 $12,909,585 36%
CSD Open Space, Parks and Golf $6,174,447 $19,338,050 32%
CSD Recreation and Cubberley $5,853,093 $9,939,387 59%
Total $16,700,920 $42,187,023 40%
Based on the analysis, the Department has a Full Cost recovery level of 40%, which is still within the
typical range of 20-50% for parks and recreation services. Of the total direct and indirect expenditures,
approximately 81% are direct expenditures, 12% is Citywide overhead, and 7% is Administrative costs.
ARTS & SCIENCES COST RECOVERY
The Arts & Sciences Division offers a variety of visual and performing arts programs for youth and
adults. Additionally, it oversees the daily operations of the Art Center, Junior Museum and Zoo (JMZ),
Children’s Theatre, Community Theatre, Cubberley Theatre, the Public Art Program, and the Cubberley
Artist Studios Program. The following table shows by cost center: Revenue, Budget, the associated
difference, and cost recovery percentage.
TABLE 7: ARTS & SCIENCES COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp7 Cost Recovery
Visual Arts, Classes, Exhibitions $1,458,479 $2,912,659 50%
Community Theater $198,608 $526,696 38%
Junior Museum & Zoo $2,226,536 $3,770,337 59%
Children's Theater $784,891 $2,329,639 34%
Total $4,668,515 $9,539,331 49%
6 This represents the FY25 budgeted expenditures for the CSD Community Services Administration division only as
the remaining divisions (i.e. Animal Shelter, Human Services Administration, Child Care Services, etc.) are not
overhead to all of CSD.
7 The FY25 Budget does not include Arts & Culture Administration, as these costs are considered part of the
overhead.
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MATRIX CONSULTING GROUP 14
The Arts & Sciences division is at a 49% cost recovery level on a direct cost basis. This direct cost
recovery is within the typical cost recovery (20-50%). The next table shows associated indirect costs
included:
TABLE 8: ARTS & SCIENCES COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH8 Citywide OH Total Indirect Cost
Visual Arts, Classes, Exhibitions $245,592 $220,601 $466,193
Community Theater $44,410 $3,705 $48,115
Junior Museum & Zoo $317,910 $587,606 $905,516
Children's Theater $196,432 $394,237 $590,669
Total $804,345 $1,206,149 $2,010,494
The project team accounted for roughly $2 million in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 9: ARTS & SCIENCES COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Visual Arts, Classes, Exhibitions $1,458,479 $3,378,852 43%
Community Theater $198,608 $574,812 35%
Junior Museum & Zoo $2,226,536 $4,675,853 48%
Children's Theater $784,891 $2,920,309 27%
Total $4,668,515 $11,549,825 40%
Based on the analysis, the Arts & Sciences division has a full cost recovery level of 40%. Of the total
direct and indirect expenditures, approximately 83% are direct expenditures, 10% is Citywide overhead,
and 7% is Administrative costs.
In addition to the overall cost recovery range typically seen in relation to parks and recreation fees, there
are typical cost recovery target ranges based upon the Matrix Consulting Group's experience conducting
recreation fee studies. On the low end, classes and programs tend to have a 30% to 50% cost recovery as
the intention is to balance cost recovery without inhibiting attendance or producing barriers to entry. The
Division’s classes and programs are on the higher end of this cost recovery range, which makes sense as
the classes / programs offered are unique (ceramics, science, etc) and this drives the desirability. Facility
rentals tend to be on the higher end at 50% to 80% cost recovery as rentals are primarily for individual
benefit and the community has the option to use the City’s facilities or other facilities based on their
needs. The Divisions facility cost recoveries are lower than this cost recovery range.
8 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Arts & Culture Administration division across all Arts & Science specific cost centers.
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MATRIX CONSULTING GROUP 15
OPEN SPACE, PARKS & GOLF COST RECOVERY
The Open Space, Parks, and Golf Division is responsible for the upkeep and operations of the City’s
parkland and open spaces. Additionally, it maintains a full-service golf complex. The following table
shows by cost center: Revenue, Budget, the associated difference, and cost recovery percentage.
TABLE 10: OPEN SPACE, PARKS & GOLF COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp9 Cost Recovery
Parks $318,377 $3,263,358 10%
Facilities $777,232 $8,877,486 9%
Golf $5,078,837 $3,639,805 140%
Total $6,174,447 $15,780,648 39%
The Open Space, Parks & Golf Division is at a 39% cost recovery level on a direct cost basis. This direct
cost recovery is within the typical cost recovery (20-50%). The next table shows by the indirect costs
included:
TABLE 11: OPEN SPACE, PARKS & GOLF COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH10 Citywide OH Total Indirect Cost
Parks $97,113 $370,383 $205,193
Facilities $264,182 $1,129,580 $558,197
Golf $108,316 $128,904 $228,863
Total $469,612 $1,628,867 $992,253
The project team accounted for roughly $992,253 in indirect overhead costs. The table below compares
FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference and
associated cost recovery percentage.
TABLE 12: OPEN SPACE, PARKS & GOLF COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Parks $318,377 $3,936,047 8%
Facilities $777,232 $10,829,446 7%
Golf $5,078,837 $4,105,888 124%
Total $6,174,447 $18,871,380 33%
Based on the analysis, the Open Space, Parks & Golf division has a full cost recovery level of 33%. Of the
total direct and indirect expenditures, approximately 84% are direct expenditures, 8% is Citywide
overhead, and 9% is Administrative costs.
9 The FY25 Budget does not include Open Space & Science Administration, as these costs are considered part of
the overhead.
10 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Open Space & Science Administration division across all Open Space & Science specific cost centers.
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MATRIX CONSULTING GROUP 16
Typically, maintenance cost centers are support and do not generate high levels of revenue, this is
reflected in the low-cost recovery. At 124%, the Golf program generates a high amount of revenue. This
excess in cost recovery is typical for specialized services.
RECREATION & CUBBERLEY COST RECOVERY
The Recreation and Cubberley Division is responsible for various youth and adult programming, including
sports, camps, aquatics, special events, and much more. Additionally, it oversees the operations of three
community centers, a teen center, the MakeX studio, and, through a public-private partnership, the
Rinconada Pool. The following table shows by cost center: Revenue, Budget, the associated difference,
and cost recovery percentage.
TABLE 13: RECREATIONS & CUBBERLEY COST RECOVERY – DIRECT COSTS
Division FY24 Rev FY25 Exp11 Cost Recovery
Adult Classes & Programs $264,978 $448,565 59%
Aquatics $9,717 $71,698 14%
Youth Classes & Programs $1,712,792 $2,431,945 70%
Recreation Facilities $2,449,245 $3,526,093 69%
Parks, Fields, & Courts $1,411,534 $712,006 198%
Special Events $640 $259,405 0%
Total $5,848,906 $7,449,712 79%
The Recreation & Cubberley division is at a 79% cost recovery level on a direct cost basis. This direct cost
recovery is higher than the typical cost recovery (20-50%). The next table shows by the indirect costs
included:
TABLE 14: RECREATIONS & CUBBERLEY COST RECOVERY – INDIRECT COSTS INCLUDED
Division Depart. OH12 Citywide OH Total Indirect Cost
Adult Classes & Programs $58,690 $57,340 $116,030
Aquatics $9,381 $17,794 $27,175
Youth Classes & Programs $318,196 $129,396 $447,592
Recreation Facilities $461,355 $718,160 $1,179,515
Parks, Fields, & Courts $93,159 $281,959 $375,118
Special Events $33,941 $32,982 $66,923
Total $1,237,631 $974,721 $2,212,352
The project team accounted for roughly $2.2 million in indirect overhead costs. The table below
compares FY24 Revenue to FY25 Total Direct and Indirect Costs (Full Cost), highlighting the difference
and associated cost recovery percentage.
11 The FY25 Budget does not include Recreation & Cubberley Administration, as these costs are considered part of
the overhead.
12 This represents the proportionate split of the FY25 budgeted expenditures for both the CSD Administration and
Recreation & Cubberley Administration division across all Recreation & Cubberley specific cost centers.
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MATRIX CONSULTING GROUP 17
TABLE 15: RECREATIONS & CUBBERLEY COST RECOVERY – FULL COSTS
Division FY24 Rev FY25 Full Cost Cost Recovery
Adult Classes & Programs $264,978 $564,596 47%
Aquatics $9,717 $98,873 10%
Youth Classes & Programs $1,712,792 $2,879,537 59%
Recreation Facilities $2,449,245 $4,705,608 52%
Parks, Fields, & Courts $1,411,534 $1,087,124 130%
Special Events $640 $326,328 0%
Total $5,848,906 $9,662,065 61%
Based on the analysis, the Recreation & Cubberley division has a full cost recovery level of 61%. Of the
total direct and indirect expenditures, approximately 77% are direct expenditures, 10% is Citywide
overhead, and 13% is Administrative costs.
In addition to the overall cost recovery range typically seen in relation to parks and recreation fees, there
are typical cost recovery target ranges based upon Matrix Consulting Group's experience conducting
recreation fee studies. Typically, classes and programs have a 30% to 50% cost recovery. The Division’s
youth and adult programming are on the higher end of the cost recovery range. At 130%, the parks, fields,
and court rentals generate additional revenues above cost. This excess in cost recovery is typical for
rentals partially due to their optional nature, as the community can choose to use the City’s amenities,
and in part due to the individual benefit of rentals.
SUMMARY
Overall, the Community Services Department is within the typical cost recovery range, and while classes /
programs are within range, rentals and specialized services are higher in cost recovery. The department
should utilize the target cost recovery ranges as a guideline to setting rates. Within these larger program
categories, there can be different cost recovery targets for sub-programs or subsections. For example,
within Recreation, there would be different cost recovery goals for adult vs. youth services.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 18
The City provides comprehensive in-house ambulance and emergency medical services, which includes
staffing its fire engines with Firefighter / Paramedics for Advanced Life Safety (ALS) and Basic Life
Safety (BLS) calls, as well as several ambulances. The following subsections discuss the current EMS
related cost per transport, the full cost calculated for the different types of services (i.e., ALS, BLS, etc.),
mileage charge, oxygen use, as well as the annual revenue impacts.
EMS SPECIFIC LEGAL FRAMEWORK
EMS fees have traditionally been considered under the umbrella of user fees or fees for service. As such,
these fees are subject to the same legal rules and regulations as other user fees, i.e., the fee cannot
exceed the cost to provide the service. However, EMS fees are unique from other fees for service as the
fee payer dictates the rate they will pay, which is often less than the current fee charged for the service.
For example, traditionally, if the fee for a water heater permit is $150, any individual who pulls a water
heater permit must pay $150. However, in the case of EMS fees, if the fee for transport is $150,
depending upon your insurance provider, the City may get paid $0, $50, $100, or the full $150. Therefore,
the two types of fees are not equal.
While the City has historically set its EMS fees at full cost, it has run into the traditional conundrum of not
being able to achieve full cost recovery, as the fee charged is not the fee rate paid. The focus of this
analysis is to provide the City with defensible, full cost fees. Depending on the City’s payor mix, the City
will not be able to recover the full cost of EMS services, however, it will be in full compliance with the law.
EMS COST PER TRANSPORT CALCULATION
To calculate the full cost associated with EMS fees, the project team evaluated the City’s direct and
indirect costs associated with these activities. The City has the following types of expenses that are
EMS-related:
• EMS Program: this program houses the direct costs associated with EMS staff, supplies, and contract
services, such as billing.
• Indirect Costs: These costs reflect departmental overhead associated with the Fire Chief and other
support personnel, as well as Citywide overhead associated with Finance, Human Resources, etc.
• EMS Staffed Firefighters: The City has recently increased its staffing associated with EMS services to
include additional firefighter paramedics to increase the number of transports they can provide.
The following table shows the total FY25 budgeted EMS costs based on these expenses:
FIRE EMS
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MATRIX CONSULTING GROUP 19
TABLE 16: TOTAL EMS-RELATED COSTS
Expense Type FY25 Budget
Direct EMS Expenses $5,910,989
Citywide and Departmental Overhead $896,281
EMS Staffed Firefighters $7,214,994
Total EMS Related Expenses $13,602,558
The total Fire EMS related costs are roughly $13.6 million. To determine the total cost per transport the
project took the $13.6 million in EMS costs and divided it by the average total number of transports
conducted by the Department over the past three fiscal years, as shown in the following table:
TABLE 17: TOTAL EMS COST PER TRANSPORT
Expense Type FY25 Budget
Direct EMS Expenses $3,602,558
Total # of Transports 3,840
Total Cost Per Transport $3,543
Based upon EMS direct and indirect costs of $13.6 million and approximately 3,800 annual transports,
the City’s cost per transport is approximately $3,543.
ALS AND BLS COST CALCULATION
While $3,543 is the overall cost per transport, this is converted into two types of fees – Advanced Life
Support (ALS) and Basic Life Support (BLS). The typical methodology for converting eh overall cost per
transport to these two service areas is based upon a factor that can be applied to each depending upon
the level of effort. This factor is based upon discussions with staff, ensuring that the overall split of
services totals the overall revenue to be recovered. The following table shows the calculation of the cost
for each service area based on the cost per transport, the effort factor, and the resulting full cost per unit.
TABLE 18: COST CALCULATION PER UNIT – ALS AND BLS
Category Cost Per Transport Effort Factor Cost Per Unit
ALS $3,543 1.1 $3,897
BLS $3,543 0.9 $3,188
As the table indicates, the total cost calculated is $3,897 for an ALS transport and $3,188 for a BLS
transport. The following table compares the City’s current fee, to the full cost calculated:
TABLE 19: TRANSPORT FEES – COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
ALS Transport Base Rate $2,966 $3,897 ($931)
BLS Transport Base Rate $2,556 $3,188 ($632)
The City is under-recovering for both its transportation categories, with the ALS subsidy at $931 and the
BLS subsidy at $632.
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MATRIX CONSULTING GROUP 20
MILEAGE CALCULATION
Along with the ability to bill for transportation and treatment-related activities, the City can also bill for
the mileage that is incurred from the transportation scene to the hospital. The mileage charge is typically
meant to account for maintenance, fuel, and replacement costs. In FY25 the EMS program budgeted
$419,706 for vehicle equipment maintenance, fuel, and replacement costs.
To determine the cost per mile, the project team divided the $419,700 by the average number of miles
billed for transport-related activities. The following table shows the resulting cost per mile:
TABLE 20: COST PER MILE CALCULATION
Category Amount
Total EMS Mileage Cost $419,706
Avg Mileage Billed 13,268
Total Cost Per Mile $31.63
The total cost per mile was calculated at $31.63. The following table compares the current fee per mile
to the full cost per mile:
TABLE 21: MILEAGE– COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
Mileage $35 $32 $3
Based on the cost calculated, the City is over-recovering by approximately $3 per mile. It is important to
note that even though the City shows an over-recovery, due to its payor mix it does not actually receive
$35 per mile. The actual reimbursement amount depends on the payor mix of the agency.
OXYGEN CALCULATION
As with the mileage charge, the City also bills for oxygen usage. The cost for oxygen usage was
calculated based on the rental and re-filling costs for oxygen and the number of tanks. The following
table shows the cost per tank calculation:
TABLE 22: COST PER TANK CALCULATION
Category Amount
Oxygen Cost $7,075
Total # of Oxygen Tanks 15
Cost Per Tank $472
The cost per tank through this study was calculated at $472. However, each trip or use of oxygen does
not take up a full tank. The project team calculated the number of trips it takes to utilize a full oxygen
tank. This trip calculation was done based on the average number of transports, the average number of
oxygen uses, and the percentage of time the tank is refilled / checked. The following table shows the
number of trips calculated per oxygen tank utilization:
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MATRIX CONSULTING GROUP 21
TABLE 23: # OF TRIPS PER OXYGEN TANK CALCULATION
Category Amount
Total # of Transports 3,840
Total # of Oxygen Uses 1,152
# of Trips per Oxygen Tank 3.33
% of Time Tank is Refilled / Check 50%
# of Trips per Oxygen Tank – Utilized 1.67
Even though, on average, it takes a little over three trips before the oxygen tank would need to be refilled,
based upon discussion with staff, the City does not wait until the oxygen tank is fully depleted before
refilling it. As such, the tank is refilled or checked about every one and a half trips. The following table
takes the total cost per tank and then divides it by the number of trips per oxygen tank utilization to
determine the cost per oxygen use:
TABLE 24: COST PER OXYGEN USE
Category Amount
Cost Per Tank $472
# of Trips per Oxygen Tank – Utilized 1.67
Cost Per Oxygen Use $283
The total cost per oxygen use calculated is $283. The following table compares the City’s current fee to
the total cost calculated and the resulting difference:
TABLE 25: OXYGEN – COST PER UNIT COMPARISON
Category Current Fee Full Cost Difference
Oxygen Use $179 $283 ($104)
The City is under-recovering by approximately $100 per oxygen use, recovering approximately 63% of its
costs.
COMPLIANCE FEES
The City currently assess an hourly fee for engine company inspections. This fee is only assessed when
the engine company is required to perform a second reinspection. The following table compares the
City’s current fee to the total cost calculated and the resulting difference:
TABLE 26: EMS – COMPLIANCE FEES
Category Current Fee Full Cost Difference
Engine Company Second Reinspection $279 $994 ($715)
The City’s current fee is under-recovering by approximately $700. While the large difference can be
attributed to increased costs associated with Engine services, the more likely reason for the large
disparity is due to the current fee not being set at full cost recovery.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 22
FIRST RESPONDER FEE
While discussing current EMS services with City staff, it was noted that the current ALS and BLS fees
only account for EMS specific costs, but do not cover the costs associated with engine incident
responses. Therefore, it was proposed that a First Responder Fee be established to provide the City with
a mechanism to recover these costs. Based on a thirty (30) minute call out, the full cost calculated for
the First Responder Fee would be $497.
ANNUAL REVENUE IMPACTS
As noted at the beginning of this chapter, EMS services differ from other fee-related services, as the user
is billed after services are provided, typically with bills going through insurance companies first.
Depending on the user’s insurance, the City may only receive a fraction of the amount billed. Therefore,
based on the make-up of the users of EMS services, the revenue the City receives is dramatically lower
than what is billed. The following subsections outline the City’s current payer mix and annual cost
recovery.
PAYOR MIX
Those who use EMS transport services typically fall into one of five (5) categories: Medicaid, Medicare,
Private Insurance, Worker’s Comp, or Other. The following table outlines the payor mix for EMS services
in as well as the average recovery for Fiscal Year 2024.
TABLE 27: EMS SERVICE PAYOR MIX
Payor Type FY24 % of Payors Average Recovery
Medicaid 15% 43%
Medicare 53% 26%
Private Insurance 26% 86%
Worker’s Comp 1% 34%
Other 5% 5%
For Medicaid and Medicare services, the insurance provider sets a standard amount it will reimburse for
various EMS services – regardless of the fees billed by the service provider. The amount the City receives
from Private Insurance, Worker’s Comp, and Other users depends on the medical plan of the individual.
As shown in the table above, the majority of the City’s users are on Medicare which has an average
recovery rate of 26%, while the highest recovery rate (86%) belongs to those with Private Insurance, who
comprise roughly 25% of the total users.
ANNUAL REVENUE RECOVERY – CURRENT FEE
There are two types of annual revenue recoveries that can be calculated for EMS services:
1. Potential Revenue vs. Total Cost: this compares assumed revenue generation based on 100%
collection of fees billed compared to the full cost of providing the service.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 23
2. Annual Revenue Collected vs. Annual Cost: this shows the amount collected compared to the
annual cost associated with those activities.
Based upon the current fee charged by the Fire Department for EMS-related activities and the projected
annual cost, the project team calculated that the department would have had a $5.2 million deficit or
recovered approximately 69% of its costs. The following table shows by fee category the annual amount
billed, the annual cost, and the surplus / deficit:
TABLE 28: EMS ANNUAL COST RECOVERY – BILLED VS TOTAL COST
Category Potential Revenue Total Cost Difference
Transport Mileage $464,380 $419,698 $44,682
BLS $3,023,748 $3,771,849 ($748,101)
ALS $7,880,662 $10,354,075 ($2,473,413)
First Responder Fee $1,908,170 ($1,908,170)
Oxygen $206,208 $326,016 ($119,808)
Total $11,574,998 $16,779,808 ($5,204,810)
Of the $5.2 million, the biggest impact relates to ALS related transports, while nearly $2 million is related
to First Responder services which aren’t currently being assessed. However, as noted above, what the
City bills is not what the City recovers. Therefore, the following table compares the revenue collected by
the City to the City’s total cost of providing services, and the associated difference:
TABLE 29: EMS ANNUAL COST RECOVERY – RECOVERED VS TOTAL COST
Category Recovered Revenue Total Cost Difference
Transport Mileage $207,757 $419,698 ($211,941)
BLS $1,192,728 $3,771,849 ($2,579,121)
ALS $3,283,567 $10,354,075 ($7,070,508)
First Responder Fee $0 $1,908,170 ($1,908,170)
Oxygen $53,614 $326,016 ($272,402)
Total $4,737,667 $16,779,808 ($12,042,141)
While the City billed for nearly $11.6 million in transport related services, it only received roughly $4.7
million in offsetting revenue. When comparing the $4.7 million to their total annual costs, their deficit is
approximately $12 million, resulting in a cost recovery rate of only 28%.
ANNUAL REVENUE RECOVERY – TOTAL COST
Should the City increase their fees to reflect the full cost of providing EMS services, including
implementation of the First Responder fee, they would see an increase in annual revenue. The following
compares current collected revenue to projected revenue collections based on a full cost fee and
estimates a potential revenue increase.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 24
TABLE 30: EMS ANNUAL COST RECOVERY – POTENTIAL REVENUE
Category Recovered Revenue Revenue at Full Cost Fee Potential Revenue Increase
Transport Mileage $207,757 $191,897 ($15,860)
BLS $1,192,728 $1,351,895 $159,166
ALS $3,283,567 $3,813,738 $530,171
First Responder Fee $0 $374,400 $374,400
Oxygen $53,614 $84,764 $31,150
TOTAL $4,737,667 $5,816,694 $1,079,027
Should the City adopt EMS transport fees at the full cost shown in this report, based on the average
annual workload it could generate approximately $5.8 million in revenue, which would represent an
increase of roughly $1 million. Projected revenue associated with the First Responder Fee assumes 75%
recovery from only Private Payors. However, given that the First Responder fee is new, and the ability for
the City to recover these billed services is unknown, we would conservatively project the City’s potential
revenue increase at only $700,000.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 25
The Palo Alto Police Department is responsible for providing emergency and non-emergency public
safety services to the citizens of Palo Alto. As part of this duty, the department administers fees for
background checks, vehicle impoundments, and variety of permits for specific businesses, such as
taxicabs and firearms dealers. Officers also assist with Special Events and administer related fees
accordingly. The following subsections discuss fee schedule modifications and detailed per unit results
for the fee-related services provided by the Police Department.
FEE SCHEDULE MODIFICATIONS
In discussions with Police Department staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: The following fees were eliminated as they represent services no longer offered by
the Police Department:
– Adult Entertainment – Closing-out Sale
– Adult Entertainment – Closing-out Sale Renewal (Two Maximum)
– Background Check – New
– Department of Justice Fingerprint and Rolling Fee
– FBI Fingerprint Fee
– Noise Exception Permit
– Parenting Project Materials
– Parenting Project Program
– Valet Parking – Sign & Curb Markings
• New Fees: Police Department staff proposed the addition of the following fees to the fee schedule, as
they represent either services already offered and not codified or new services the City would like to
offer:
– Civil Subpoena Appearance Fee
– Towed Stored Vehicle Fee
• Expanded Fees: Staff proposed expanding the ‘Taxicab – Driver’ fee to include two categories (‘New’
and ‘Renewal’) to better account for a difference in processing time.
• Modified Fees: The ‘Subpoena Fee’ was clarified to read ‘Subpoena Fee for Documents,’ and the
‘Special Event / Film Permit’ fee was modified to read ‘Film / Photography Permit.’
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by Police Department staff.
POLICE
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 26
DETAILED RESULTS
The Police Department collects fees for high-risk business regulation, vehicle impoundments, special
events, and miscellaneous administrative tasks. The total cost calculated for each service includes direct
staff costs and Departmental, Divisional, and Citywide overhead. The following table details the fee
name, current fee, total cost, and difference associated with each service offered.
TABLE 31: TOTAL COST PER UNIT RESULTS – POLICE
Fee Name Unit Current Fee Total Cost Difference
Background Check
OPM/DOD Background Check Per Application $5 $112 ($107)
Impoundment Fees - Vehicle
Vehicle Impoundment Fee Each $158 $162 ($4)
Vehicle Repossession Receipt13 Each $15 $15 $0
Towed Stored Vehicle Fee Each New $162
Personnel Rates
Emergency Response Fee Per Incident Actual Cost
Special Fees
Clearance Letter Each $35 $131 ($96)
Digital Media Reproduction Fee Each $65 $281 ($216)
Location Crime Statistics Fee Each $86 $359 ($273)
Offsite Document Retrieval Per Item Actual Cost
Report Copy Fee14 Each $15 $15 $0
Research Fee Per Hour $160 $245 ($85)
Subpoena Fee For Documents15 Per Hour $24 $24 $0
Civil Subpoena Appearance Fee16
Per Person Per
Day $275 $275 $0
Firearms Dealer
Firearms Dealer Master Permit - New Per Year $3,564 $3,637 ($73)
Firearms Dealer Master Permit - Renewal Per Year $644 $970 ($326)
Miscellaneous
Helicopter Landing Fee Per Occurrence $79 $81 ($2)
One Day Liquor Permit Fee:
For Profit Rate Per Permit $65 $76 ($11)
Non-Profit Rate Per Permit $49 $76 ($27)
Secondhand Dealers
DOJ Per Application $300 $300 $0
New Per Application $481 $242 $239
Renewal Per Application $120 $121 ($1)
Taxicab
Master License:
New Per Year $3,589 $7,274 ($3,685)
Renewal Per Year $1,609 $2,425 ($816)
Driver:
New Per Year $65 $242 ($177)
13 Ca. Gov. Code § 26751
14 EVI § 1563(b)(6) 15 EVI § 1563(b)(1)
16 GOV § 68097.2 (b)
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 27
Fee Name Unit Current Fee Total Cost Difference
Renewal Per Year $65 $81 ($16)
Vehicle Inspection for Each Vehicle Per Year $92 $81 $11
Replacement or Transfer Fee Each $80 $40 $40
Valet Parking
Permit Application Per Application $863 $970 ($107)
Permit Application Renewal (Annual) Per Year $130 $242 ($112)
Short-Term Application Fee Per Application $406 $229 $177
Special Events
Personnel Rates for events where 100% of the proceeds go to a Profit Organization:
Community Services Officer Per Hour $111 $215 ($104)
Police Agent Per Hour $245 $272 ($27)
Police Officer Per Hour $206 $244 ($38)
Police Reserve Per Hour $88 $58 $30
Police Sergeant Per Hour $272 $291 ($19)
Personnel Rates for events where 80% of the proceeds go directly to Non-Profit Organizations:
Community Services Officer Per Hour $92 $215 ($123)
Police Agent Per Hour $212 $272 ($60)
Police Officer Per Hour $171 $244 ($73)
Police Reserve Per Hour $72 $58 $14
Police Sergeant Per Hour $232 $291 ($59)
Personnel Rates for events where 80% or more of the proceeds go directly to Non-Profit Organizations or
events declared as co-sponsored by the City of Palo Alto:
Community Services Officer Per Hour $87 $215 ($128)
Police Agent Per Hour $185 $272 ($87)
Police Officer Per Hour $160 $244 ($84)
Police Reserve Per Hour $65 $58 $7
Police Sergeant Per Hour $205 $291 ($86)
Special Fees:
Special Event Permit
201 - 400 Attendees Per Permit $334 $582 ($248)
401 – 600 Attendees Per Permit $359 $2,036 ($1,677)
Each Add’l 200 Attendees Each $53 $291 ($238)
Film / Photography Permit:
Large Commercial Filming Per Permit $306 $582 ($276)
Low-Impact Filming Permit (Cast &
Crew 35 or less) Per Permit $306 $291 $15
Student Filming / Photography Per Permit $306 $291 $15
Photography Permit Per Permit $306 $145 $161
Temporary Street Closure Each Refer to PW Fee Schedule
The Police Department’s fees show a mix of under- and over-recoveries but generally under-recover. The
largest undercharge is for a New Taxicab Master License at about $3,700. The smallest deficit is for the
‘Secondhand Dealers – Renewal’ fee at just $1. Of the fees that show over-recoveries, the largest
overcharge is for a ‘Short-Term Application Fee’ for Valet Parking at around $175, and the smallest is the
‘Vehicle Inspection for Each Vehicle’ fee for taxicab drivers at approximately $10.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 28
ANNUAL RESULTS
Because of the limited workload information available for Police, no annual results were calculated.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 29
The Animal Control Division of the Palo Alto Police Department oversees enforcement of animal-related
ordinances, responds to issues involving animals in the City, and provides permits and licensing for pets
and livestock and related events. The fees examined in this study related to animal permits, disposal,
animal impoundments, pet licenses, and pet quarantines. The following subsections discuss fee
schedule modifications and detailed per unit results for the fee-related services provided by the Animal
Control Division.
FEE SCHEDULE MODIFICATIONS
In discussions with Animal Control staff, the following modifications to the current fee schedule were
proposed:
• Eliminated Fees: The following fees were eliminated as they represent services no longer offered by
Animal Control:
– Disposal – Dogs, Cats, Rabbits (up to 20lbs)
– Disposal – Dogs (up to 75lbs)
– Disposal – Dogs (76lbs and over)
– Disposal – Each Additional Animal
– Disposal – Large Animals (up to 150lbs)
– Disposal – Small Animals and Birds
– Riding Academy
– Special Impoundment Fee – Dog
• New Fees: Police Department staff proposed the addition of the following fees to the fee schedule, as
they represent either services already offered and not codified or new services the City would like to
offer:
– Pet Licenses – Senion Citizen / Veteran
– Rabies Exemption
– Service Dog Tag
• Modified Fees: The names of the following fees were modified to provide greater clarity:
– Animal Permits – Dangerous Animal Permit
– Animal Permits – Livestock / Apiary
– Animal Permits – Pet Show
– Animal Permits – Traveling Menagerie or Petting Zoo
POLICE – ANIMAL CONTROL
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 30
– Disposal – Service Fee
– Pet Licenses – Spayed or Neutered (Altered)
– Pet Licenses – Unaltered
The modifications noted above ensure that the proposed fee schedule better reflets the services being
provided by Animal Control.
DETAILED RESULTS
Animal Control collects fees for animal-related permitting, impoundment, pet licenses, and
miscellaneous other services. The total cost calculated for each service includes direct staff costs, and
Departmental, Divisional, and Citywide overhead. The following table details the fee name, current fee,
total cost, and difference associated with each service offered.
TABLE 32: TOTAL COST PER UNIT RESULTS – ANIMAL CONTROL
Fee Name Unit Current Fee Total Cost Difference
Animal Permits
Boarding Per Permit $219 $384 ($165)
Breeding Permit - Cat, Dog, or Bird Per Permit $133 $384 ($251)
Kennel, Birds, or Animals Per Permit $219 $384 ($165)
Livery Stable, Boarding Stable Per Permit $219 $384 ($165)
Livestock / Apiary Per Permit $80 $220 ($140)
Pet Shop/Groomer Per Permit $219 $384 ($165)
Pet Show Per Permit $80 $327 ($247)
Pony Ride, Pony Ring Per Permit $219 $327 ($108)
Traveling Menagerie or Petting Zoo Per Permit $219 $327 ($108)
Dangerous Animal Permit Per Permit $432 $384 $48
Disposal
Service Fee Each $60 $107 ($47)
Impoundment Fees
Impoundment Fees - Cat:
First Offense Per Occurrence $36 $213 ($177)
Second Offense Per Occurrence $54 $213 ($159)
Third and Subsequent Offenses Per Occurrence $74 $213 ($139)
Impoundment Fees - Dog - Licensed:
First Offense Per Occurrence $36 $213 ($177)
Second Offense Per Occurrence $54 $213 ($159)
Third Offense Per Occurrence $72 $213 ($141)
Fourth Offense Per Occurrence $135 $213 ($78)
Fifth to Tenth Offense Per Occurrence $181 $213 ($32)
Eleventh and Subsequent Offenses Per Occurrence $203 $213 ($10)
Impoundment Fees - Dog - Unlicensed:
First Offense Per Occurrence $61 $213 ($152)
Second Offense Per Occurrence $93 $213 ($120)
Third Offense Per Occurrence $115 $213 ($98)
Fourth Offense Per Occurrence $154 $213 ($59)
Fifth to Tenth Offense Per Occurrence $209 $213 ($4)
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 31
Fee Name Unit Current Fee Total Cost Difference
Eleventh and Subsequent Offenses Per Occurrence $246 $213 $33
Impoundment Fees - General:
Other Animals (Small) - Bird, Rabbit, Reptile,
etc. Per Occurrence $31 $213 ($182)
Other Animals (Large) - Horse, Cow, Pig,
Goat, etc. Per Occurrence $123 $213 ($90)
State Mandated Fees17
First Offense Per Occurrence $35 $35 $0
Second Offense Per Occurrence $50 $50 $0
Third and Subsequent Offenses Per Occurrence $100 $100 $0
Pet Licenses
12 Months
Unaltered Per Dog $45 $52 ($7)
Spayed or Neutered (Altered) Per Dog $22 $52 ($30)
Senior Citizen / Veteran Per Dog New $52
24 Months
Unaltered Per Dog $67 $71 ($4)
Spayed or Neutered (Altered) Per Dog $33 $71 ($38)
Senior Citizen / Veteran Per Dog New $71
36 Months
Unaltered Per Dog $90 $90 $0
Spayed or Neutered (Altered) Per Dog $45 $90 ($45)
Senior Citizen / Veteran Per Dog New $90
Service Dog Tag Per Dog New $52
Rabies Exemption Per Dog New $38
Replacement License Tags (Dogs) Each $5 $33 ($28)
Special Fees
Animal Control Officer Per Hour $91 $213 ($122)
Quarantine Home Inspection Fee Each $46 $427 ($381)
Animal Control’s fees generally under-recover the associated costs. The fee that shows the largest under-
recovery is the ‘Quarantine Home Inspection Fee’ at around $400, followed by the fee for a ‘Breeding
Permit – Cat, Dog, or Bird’ ($250). The fee with the smallest undercharge is the ‘Impoundment Fees –
Dog – Unlicensed – Fifth to Tenth Offense’ at about $5. Only two fees show an over-recovery (‘Dangerous
Animal Permit’ and ‘Impoundment Fees – Dog – Unlicensed – Eleventh and Subsequent Offenses’), both
of which can be considered penalties.
ANNUAL RESULTS
Because of the limited workload information available for Animal Control, no annual results were
calculated.
17 CA Food & Agri Code § 30804.7
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 32
The Public Works department aims to ensure the City’s infrastructure is well-maintained, promote the
protection of the City’s urban forest, and protect quality of life through the prevention of pollution, and
promotion of environmental policies and regulations. Though the Department provides a variety of
services that span multiple funds, the focus of this analysis was on Operations, Storm Drain, and
Wastewater services. The following subsections discuss fee schedule modifications and detailed per
unit results for the fee-related services provided by the Animal Control Division.
FEE SCHEDULE MODIFICATIONS
In discussions with Public Works staff, some minor modifications to each division’s fee structures were
proposed. These modifications are outlined in the following points:
• Operations: Staff determined that the addition of two fees: Disposal and Use of Equipment would
help better outline the services provided. Conversely, Overtime & Holiday rates associated with
Electric Vehicle Charger Connections and Charging, as well as Newsrack Impoundment were removed
as those services are no longer needed or provided.
• Storm Drain: Staff determined that the Storm Drain Inspection Fee should be renamed to better reflect
the service being provided to: Stormwater Treatment Feature Operations and Maintenance Inspection.
Additionally, the Base fee was lowered from four (4) hours to three (3) hours.
• Wastewater Treatment: Staff determined that the Exceptional Waste – (High Volume) and
Exceptional Waste (Low Volume) categories under Industrial Waste Discharge should be consolidated
into a singular fee. Similarly, the Full (Categorical) and Full (Non-Categorical) were also consolidated
into a singular fee, along with the Septic Tank & Portable Toilet Waste Disposal fees which were
consolidated into a single per gallon Discharge fee
The modifications outlined above strengthen the schedules associated with each division, and ensure
that the services provided are clearly identified, and accurately reflect the time associated with each
service.
DETAILED RESULTS
The Public Works divisions included in this analysis collect a variety of fees for services. The total cost
calculated for each service includes direct staff costs and Departmental, Divisional, and Citywide
overhead. The following subsections outline the detailed per unit results for Operations, Storm Drain, and
Wastewater.
OPERATIONS
Operations staff provide services relating to Maintenance and Repair, Map / Plan Review, and Tree
Removals. The following table details the fee name, current fee, total cost, and difference associated
with each service offered.
PUBLIC WORKS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 33
TABLE 33: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS OPERATIONS
Fee Name Unit Current Fee
Total
Cost Difference
Maintenance & Repair
Regular Time:
Construction & Repair Per Hour $184 $185 ($1)
Electric Vehicle Charger Connection Per Connection $0.00 to $2.00
Electric Vehicle Charger Connection Overstay Per Hour $0.00 to $5.00
Electric Vehicle Charging Per Kilowatt Hour $0.24
Newsrack Impoundment Fee
First Day Base $208
Each Subsequent Day Each Subsequent Day $3
Supervision Per Hour $187 $228 ($41)
Sweeping Services Per Hour $151 $179 ($28)
Traffic Control/Graffiti Services Per Hour $138 $163 ($25)
Traffic Property Damage Per Hour $138 $163 ($25)
Tree Services Per Hour $161 $172 ($11)
Overtime & Holiday:
Construction & Repair Per Hour $272 $222 $50
Supervision Per Hour $282 $276 $6
Sweeping Services Per Hour $227 $213 $14
Traffic Control/Graffiti Services Per Hour $208 $194 $14
Traffic Property Damage Per Hour $208 $194 $14
Tree Services Per Hour $226 $208 $18
Disposal Each Actual Cost
Use of Equipment Each Actual Cost Map/Plan Review Fees
Home Improvement Exception - Trees Per Application $487 $575 ($88)
IR Review - Trees Per Application $759 $575 $184
Tree Removal
Protected Tree Removal Per Removal $499 $460 $39
Record Management Fee Per File $32 $174 ($142)
Tree Removal
Per Inch of Damage
Plus Planting
Installation $153
The majority of the services provided by Operations are charged hourly, with some of those services
showing under-recoveries, and others show over-recoveries. Fees associated with Electric Vehicle
Charger Connections and charging were not evaluated through this analysis as they are not a time-based
service. Newsrack impoundments and Tree Removals also weren’t reviewed as these are penalties.
Overall, Operations fees are generally recovering their costs on a per unit basis, and inline with typical
cost recovery levels of between 80% and 100%.
STORM DRAIN
Storm Drain staff provide services relating to flood variance, flood zone determination, and temporary
elevation benchmarks. The following table details the fee name, current fee, total cost, and difference
associated with each service offered.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 34
TABLE 34: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS STORM DRAIN
Fee Name Unit Current Fee Total Cost Difference
Flood Variance Fee Each City Cost plus 15%
Flood Zone Determination Letter Per Letter $147 $419 ($272)
Stormwater Treatment Feature Operations and Maintenance Inspection:
Up to 3 Hours Base $59918 $540 $60
Per Hour Thereafter Per Hour Thereafter $123 $187 ($64)
Temporary Elevation Benchmarks Per Benchmark $500 $505 ($5)
The Flood Zone Determination Letter shows a subsidy of approximately $272, while the the base rate for
a Stormwater Treatment Feature Operations and Maintenance Inspection shows an overage of $60. With
the exception of the Flood Zone Determination Letter, the fees charged for Storm Drain services are
within the typical cost recovery range of 80% - 100%.
WASTEWATER TREATMENT
Wastewater Treatment staff provide services relating to Industrial Waste Discharge, and Recycled Water.
The following table details the fee name, current fee, total cost, and difference associated with each
service offered.
TABLE 35: TOTAL COST PER UNIT RESULTS – PUBLIC WORKS WASTEWATER
Fee Name Unit
Current
Fee
Total
Cost Difference
Industrial Waste Discharge Fees:
Automotive Per Year $699 $1,523 ($824)
Basic Per Year $4,120 $5,735 ($1,615)
Best Management Practices (BMP) Per Year $1,541 $2,856 ($1,315)
Exceptional Waste Per Permit Modified $3,473 N/A
Full Per Year Modified $6,898 N/A
Groundwater Per Year $1,576 $1,614 ($38)
Industrial Waste Discharge Fees - Liquid Waste Disposal Fee:
Septic Tank & Portable Toilet Waste Disposal
Permit Processing Each $105 $542 ($437)
Discharge Fee Per Gallon $0.1019 $0.77 ($0.67)
Recycled Water Fees: Recycled Water Permit Processing Per Permit $52 $452 ($400)
All fees charged by Wastewater staff show an under-recovery, the largest being for Basic Industrial
Waste Discharge at $1,615. Overall, fees associated with Wastewater services are below the typical cost
recovery level of 80% - 100%.
18 The current fee has been modified to provide a true three-hour comparison.
19 The current fee has been modified to provide a true per gallon comparison.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 35
ANNUAL RESULTS
Workload statistics at a level sufficient to evaluate annual revenue impacts were not available, therefore
no annual results were calculated.
Real Estate and Property Management is a division within the Administrative Services Department. This
Division is responsible for the management of City-owned properties, including the acquisition, leasing,
and sale of property. The fees examined within this study relate to Conveyance and Easement Vacation
services. The following subsections discuss fee schedule modifications and detailed per unit results for
the fee-related services provided by the Real Estate and Property Management division.
FEE SCHEDULE MODIFICATIONS
In discussions with Real Estate and Property Management staff it was determined that no modifications
to the current fee structure were needed.
DETAILED RESULTS
The Real Estate and Property Management division collects fees associated with easement vacations,
property transfer tax exemptions, and other conveyances. The following table details the fee name,
current fee, total cost, and difference associated with each service offered.
TABLE 36: TOTAL COST PER UNIT RESULTS – REAL ESTATE AND PROPERTY MANAGEMENT
Fee Name Unit
Current
Fee
Total
Cost Difference
Conveyance
Commercial/Non-Residential/Residential - Long Term (More
than 12 months) Each $1,750 $4,613 ($2,863)
Consent to Assignment, Amendment, Extension or
Hypothecation of a lease or sublease where the City is lessor Each $780 $1,648 ($868)
Easement Document Preparation and Processing
(Commercial & Residential) Each $1,700 $1,648 $52
License/Grant Deed Preparation Each $1,930 $4,613 ($2,683)
Property Transfer Tax Exemption Fee Each $245 $577 ($332)
Public Notice Mailing/Posting/Advertising (Commercial &
Residential) Deposit $116 $116 $0
Telecommunication Application Processing Fee Each $3,426
Easement Vacation
General Each $4,892
Summary Each $2,083 $3,295 ($1,212)
All but one of the fees charged by Real Estate and Property Management staff show an under-recovery.
The largest subsidy relates to ‘Commerial / Non-Residential / Residential – Long Term (More than 12
months) Conveyance’ at $2,863, while the least subsidized fee is for a ‘Property Transfer Tax Examption
REAL ESTATE AND PROPERTY MANAGEMENT
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 36
Conveyance’ at $13. ‘Easement Document Preparation and Processing (Commercial & Residential)
Conveyance’ shows an over-collection of $52, and should be reduce in order to comply with current fee
regulations.
It should be noted that time estiamtes were not provided by staff for services relating to
‘Telecommunication Application Processing Conveyance’ and ‘General Easement Vacation’, therefore, not
total cost was calculated.
ANNUAL RESULTS
Given the minimal workload associated with the real estate and property management, no annual results
were calculated.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 37
Revenue Collection is a division within the Administrative Services Department. This Division is
responsible for the collection of general city revenues associated with utility billing, parking permits, TOT
payments, and other miscellaneous receivables. The fees examined within this study relate to
Documents and Photocopies, Parking, and Miscellaneous services. The following subsections discuss
fee schedule modifications and detailed per unit results for the fee-related services provided by the
Revenue Collection division.
FEE SCHEDULE MODIFICATIONS
In discussions with Revenue Collection staff, it was determined that Documents & Photocopies fees
relating to ‘Annual Comprehensive Financial Report (ACFR)’, ‘Budget Book’, and ‘Municipal Fee Schedule’
would be eliminated. These fees are being removed as the associated materials can now be found on the
City’s website, no longer requiring staff time for processing.
DETAILED RESULTS
The Revenue Collection division collects fees associated with certified mailings, duplicate receipts,
returned checks, and parking permit investigations. The following table details the fee name, current fee,
total cost, and difference associated with each service offered.
TABLE 37: TOTAL COST PER UNIT RESULTS – REVENUE COLLECTION
Fee Name Unit
Current
Fee
Total
Cost Difference
Documents & Photocopies
Mailing (Certified) Each $4 $23 ($18)
Miscellaneous
Duplicate Receipt Each $9 $36 ($27)
Returned Payment Charge (California Civil Code Section 1719)20 Each $25 $25
Parking
Permit Investigation (non-refundable) Each $23 $36 ($13)
Recreational Vehicle/Oversized Vehicle
Per
Application $22 $90 ($68)
Of the services reviewed through this study all under-recover for the full cost of providing the service. The
largest subsidy relates to ‘Recreation Vehicle / Oversized Vehicle’ at $68, while the smallest subsidy
relates to ‘Permit Investigation (non-refundable)’ at $13.
ANNUAL RESULTS
Given the minimal workload associated with the reviewed services, no annual results were calculated.
20 The total cost associated has been set according to CIV § 1719(a).
REVENUE COLLECTION
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 38
The following sections provide guidance regarding how and where to increase fees, determine annual
update factors, and develop cost recovery policies and procedures.
FEE ADJUSTMENTS
This study has documented and outlined on a fee-by-fee basis where the City is under- and over-
collecting for its fee-related services. City and Department management will now need to review the
study results and adjust fees per Departmental and City philosophies and policies. The following dot
points outline the major options the City has in adjusting its fees:
• Over-Collection: Upon review of the fees that were shown to be over-collecting for costs of services
provided, the City should reduce the current fee to be in line with the full cost of providing the service.
• Full Cost Recovery: For fees that show an under-collection for costs of services provided, the City
may decide to increase the fee to full cost recovery immediately.
• Phased Increase: For fees with significantly low cost recovery levels, or which would have a
significant impact on the community, the City could choose to increase fees gradually over a set
period of time.
The City will need to review the results of the fee study and associated cost recovery levels and
determine how best to adjust fees. While decisions regarding fees that currently show an over-recovery
are straightforward, the following subsections provide further detail on why and how the City should
consider either implementing Full Cost Recovery or a Phased Increase approach to adjusting its fees.
FULL COST RECOVERY
Based on the permit or review type, the City may wish to increase the fee to cover the full cost of
providing services. Certain permits may be close to cost recovery already, and an increase to full cost
may not be significant. Other permits may have a more significant increase associated with full cost
recovery.
Increasing fees associated with permits and services that are already close to full cost recovery can
potentially bring a Department’s overall cost recovery level higher. Often, these minimal increases can
provide necessary revenue to counterbalance fees that cannot be increased.
The City should consider increasing fees for permits for which services are rarely engaged to full cost
recovery. These services often require specific expertise and can involve more complex research and
review due to their infrequent nature. As such, setting these fees at full cost recovery will ensure that
when the permit or review is requested, the City is recovering the full cost of its services.
COST RECOVERY CONSIDERATIONS
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 39
PHASED INCREASES
Depending on current cost recovery levels, some current fees may need to be increased significantly to
comply with established or proposed cost recovery policies. Due to the type of permit or review or the
amount by which a fee needs to be increased, it may be best for the City to use a phased approach to
reaching its cost recovery goals.
As an example, you may have a current fee of $200 with a full cost of $1,000, representing 20% cost
recovery. If the current policy is 80% cost recovery, the current fee would need to increase by $600,
bringing the fee to $800, to comply. Assuming this service is something the City provides quite often and
affects various members of the community, an instant increase of $600 may not be feasible. Therefore,
the City could take a phased approach, whereby it increases the fee annually over a set period until cost
recovery is achieved.
Raising fees over a set period not only allows the City to monitor and control the impact to applicants but
also ensure that applicants have time to adjust to significant increases. Continuing with the example
above, the City could increase the fee by $150 per year for the next four years, spreading out the
increase. Depending on the desired overall increase and the impact to applicants, the City could choose
to vary the number of years by which it chooses to increase fees. However, the project team
recommends that the City not phase increases for periods greater than five years, as that is the
maximum window after which a comprehensive fee assessment should be completed.
ANNUAL ADJUSTMENTS
Conducting a comprehensive analysis of fee-related services and costs annually would be quite
cumbersome and costly. The general recommendation is that a comprehensive fee analysis should be
conducted every three to five years. This allows jurisdictions to ensure they account for organizational
changes, such as staffing levels and merit increases, and process efficiencies, code or rule changes, or
technology improvements. Currently, Thousand Oaks updates their fees biennially based on a CPI factor;
best practice would be to update these fees annually, even when the budget process is biennial.
Developing annual update mechanisms allows jurisdictions to maintain current levels of cost recovery,
while accounting for increases in staffing or expenditures related to permit services. The two most
common types of update mechanisms are Consumer Price Index (CPI) and Cost of Living Adjustment
(COLA) factors. The following points provide further detail on each of these mechanisms:
• COLA / Personnel Cost Factor: Jurisdictions often provide their staff with annual salary adjustments
to account for increases in local cost of living. These increases are not tied to merit or seniority but
rather meant to offset rising costs associated with housing, gas, and other livability factors.
Sometimes these factors vary depending on the bargaining group of a specific employee. Generally,
these factors are around two or three percent annually.
• CPI / ECI Factor: A common method of increasing fees or cost is to look at regional cost indicators,
such as the Consumer Price Index or Employment Cost Index. These factors are calculated by the
Bureau of Labor Statistics, are put out at various intervals within a year, and are specific to states and
regions.
PALO ALTO MUNICIPAL FEE STUDY REPORT
MATRIX CONSULTING GROUP 40
The City of Thousand Oaks should review its current options internally (COLA) as well as externally (CPI /
ECI) to determine which option better reflects the goals of the Departments and the City. If choosing a
CPI / ECI factor, the City should outline which CPI / ECI should be used, including specific region and
adoption date. If choosing an internal factor, the City should be sure to specify which factor if multiple
exist.
POLICIES AND PROCEDURES
This study has identified areas where the City is under-collecting the costs associated with providing
services. This known funding gap is therefore being subsidized by other City revenue sources.
Development of cost recovery policies and procedures will ensure that current and future decision
makers understand how and why fees were determined and set, as well as provide a road map for
ensuring consistency when moving forward. The following subsections outline typical cost recovery
levels and discuss the benefits of developing target cost recovery goals and procedures for achieving
and increasing cost recovery.
TYPICAL COST RECOVERY
The Matrix Consulting Group has extensive experience in analyzing local government operations across
the United States and has calculated typical cost recovery ranges. The following table outlines typical
cost recovery ranges by major service area.
TABLE 38: TYPICAL COST RECOVERY RANGES BY MAJOR SERVICE AREA
Service Areas Typical Cost Recovery Ranges
Administration 40-70%
Public Works 80-100%
Parks & Recreation 20-50%
Information presented in the table above is based on the Matrix Consulting Group’s experience in
analyzing local governments’ operations across the United States and within California and reflects
typical cost recovery ranges observed by local adopting authorities.
DEVELOPMENT OF COST RECOVERY POLICIES AND PROCEDURES
The City should review current cost recovery levels and adopt formal policies regarding cost recovery.
These policies can be general in nature and apply broadly to the City as a whole or to individual
departments and divisions specifically. Department-specific cost recovery policies would allow the City
to better control the cost recovery associated with different types of services being provided and the
community benefit received.
Citywide Cost ofServices Study &Proposed Fee Adjustments
Presenters:
Lauren Lai, Chief Financial Officer
Tuesday, April 29, 2025 www.paloalto.gov
1
PURPOSE
•Review the findings of the updated Cost of Services Study
by Matrix Consulting Group (Attachment B)
•Services Covered: ASD (Revenue & Real Estate), City Clerk,
Community Services, Fire Emergency Medical Services,
Police, Public Safety and Animal Control
•Ensure revenues align with the cost of providing services
while considering cost recovery goals and subsidy
implications
•Provide Finance Committee with information to make a
recommendation to City Council (Attachment A)
2
CITY’S 2015 COST RECOVERY POLICY
▪Fees should reflect actual costs of service
▪Council discretion to subsidize based on policy priorities
3
FEE STUDY TAKEAWAYS
•Administrative Services Department – Revenue Collections &
Real Estate
▪These fee align with high cost recovery (70% to 100%) for
services such as duplication, parking permit investigations,
property conveyance
•City Clerk
•Primarily for compliance with State law with one fee
eliminated, several copy fees added and one proposed fee
increase
4
FEE STUDY TAKEAWAYS (continued)
•Community Services Department
▪Recreation and Cubberley divisions recover 61% while
rentals recover 130%, both consistent with industry norms
for community benefit programs and rentals.
▪Fee update forthcoming on FC May 7th
▪Fire Emergency Medical Services (EMS)
▪Recovers 28% of their full cost. Financial shortfall/deficit
of $12 million
▪Propose updating fees and new First Responder Fee
5
FEE STUDY TAKEAWAYS (continued)
•Police and Animal Control
▪Under- / Over-recoveries, but generally under-recover.
▪Proposed fees reflect actual costs and pricing to incentivize
pet owners to alter their animals
▪Recommend five new animal control fees
▪Update cost recovery policy for special events and animal
control fees
6
FEE STUDY TAKEAWAYS (continued)
•Public Works
▪Mix cost recovery
▪Align with hourly rates, and fees with review effort.
▪Storm Drain
▪Flood variance, flood zone determination, etc.
▪Cost recovery within typical 80% to 100%
▪Proposed fees reflect actual costs and City fee policy.
▪Wastewater Treatment
▪Industrial water discharge, recycled water, etc.
▪All fees under-recovered, below typical 80% to 100%
▪Proposed fees reflect actual costs and City fee policy.
7
FISCAL IMPACT & RECOMMENDATION
•FISCAL IMPACT: Upon full implementation, additional
$1 million of General Fund revenues. FY 2026 estimate
is $0.7 million, above FY 2026 budget.
•RECOMMENDATION:
▪Staff recommends the Finance Committee
recommend that the City Council amend the
citywide municipal fees (Attachment A) as part of
the FY 2026 budget and municipal fee schedule