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Home My WebLink About1998-06-08 City Council (30)City of Palo Alto City Manager’s Report TO:HONORABLE CITY COUNCIL FROM: CITY MANAGER DEPARTMENT: UTILITIES DATE:JUNE 8, 1998 CMR:264:98 SUBJECT:AWARD FOR NEWSPAPER ADVERTISING CAMPAIGN FROM THE GREATER SAN JOSE ADVERTISING ASSOCIATION REQUEST This is an informational report and no Council action is required. BACKGROUND The City of Palo Alto Utilities Department (CPAU) recently received the 1998 Gold award in advertising from the Greater San Jose Advertising Association through its annual Addy awards. The Gold award honors the Utilities’ series of four advertisements recently featured in local newspapers. The ads, developed in conjunction with advertising agency Addison Olian Inc., competed against the newspaper ad campaigns of many BayArea businesses. Thousands of entries are submitted to the Addy awards program every year in a variety of advertising and marketing categories such as radio, TV, sales packets, newspaper, magazine, events, stationery, logos, direct mail, posters, etc., specifically in the areas of business-to- business and consumer marketing. In all the marketing and advertising categories, there was one Best of Show, two Judges Choices, eight Addy winners, 50 Gold winners, 69 Silver winners, and 66 Bronze winners. The 50 Gold winners, including the CPAU ad series, will next compete at the regional level; and if successful, at the national level. All winners were selected by a panel of advertising specialists from Texas, Arizona, Washington and South Carolina. ATTACHMENTS Attachment A: Attachment B: Attachment C: Copy of the award Copy of Marketing Silicon !/alley magazine with CPAU ads featured Full size copy of four ads PREPARED BY: DEPARTMENT HEAD APPROVAL: Linda Clerkson, Public Relations Manager EDDireWc tor~of Jl~lifiR~esEI~ CITY MANAGER APPROVAL: HARRISON Assistant City Manager CMR:264:98 Page 2 of 2 ATTACHMENT A GOLD 199"7 CATEGORY TITLE OF ENTRY ADVERTISER AGENCY CREATIVE DIRECTOR ART DIRECTOR DESIGNER WRITER ACCOUNT DIRECTOR PHOTOGRAPHER ILLUSTRATOR TYPOGRAPHER PRINTER/ENGRAVER PRODUCTION NEWSPAPER / CAMPAIGN / SPOT COLOR PALO ALTO UTILITIES NEWSPAPERCAMPAIGN CITY OF" PALO ALTO UTILITIES ADDISION OLIAN ADVERTISING ADDISON (BuZ) OLI’AN MIKE FUSELLO MIKE FUSELLO, BARRY FELDMAN, BUZ OLIAN ÷ BUZ OLIAN SANDRA FRANK HA+CHER PRESS ARMAN AUSTRIA PRESIDENT IAN MANASCO ATTACHMENT B On the following pages, winners are listed in alphabetical order according to their award level. Along the top half of the pages are the Gold winners. Along the bottom half are the Silvers; then, starting on page 59, the Bronzes. ADDISION OLIAN ADVERTISING Newspaper/Campaign/Spot Color Advertiser............City of Palo Alto Utilities Title of Entry ......PaloAIto Utilitie~ Newspaper Campaign Creative Director .........Addison (Buz) OlianArt Director ....................Mike Fusello Writers... Mike Fusello, Barry Feldman, Buz Olian Photographer ................... Sandra Frank BARNESTORMING CREATIVE/ALLISON.COM Sales Promotion/Product/Sales Presentation/ Sales KitslFolder Advertiser ........San Jose International Airport Title of Entry ........San Jose Airport Brochure Creative Director ......Jim Barnes, Karen Allison Art Directors ........Usok Choe, Cheryl Sutton BATTENBERG, FILLHARDT & WRIGHTRadio/Local/Single :60 Advertiser ...................Erik’s Dell Cafe Title of Entry ...................Stappy’s Place Creative Director .............Charlie Fillhardt Writer ......................Charlie Fillhardt BARNESTORMING CREATIVE Direct Marketing/Business to Consumer, Single/Flat Advertiser ..................Claris-Mac OS 8 Tide of Entry ............Introducing Mac OS 8 Creative Director .................Jim Barnes Art Director ....................Craig Elliott Writer ..........................Jim Barnes BA’FrENBERG, FILLHARDT &WRIGHT Newspaper/Half Page or Less/Black & White Advertiser ..................Bank of the West Title of Entry ....................MillionYears Creative Director .............Charlie Fillhardt Art Director .................Charlie Fillhardt Writer .......................Curtis Wright Photographer ..................Linda Fillhardt COM,COM, INC. Collateral Material/Special Event Material/Card Advertiser .............Hawaii Winter Baseball Tide of Entry .............Happy Opening Day Creative Director .............Brian McMahon Art Director ..................Ron Nakayama Writer ......................Brian McMahon Photographer ...............Rhonda Heinreich BARNESTORMING CREATIVE Direct Marketing/Business to Consumer, Single/Flat Advertiser .................ClaMs-Mac OS 7.6Title of Entry ..........GetYour Kicks with 7.6 Creative Director .................Jim BarnesArt Director ....................Craig Elliott Writer ..........................Jim Barnes BATTENBERG, FILLHARDT & WRIGHT Business/Trade Publication/Spread/Multi-Page/ Four Color Advertiser ........................Read-Rite Title of Entry ...............How Many Angels Creative Director .............Charlie Fillhardt Art Director .................Charlie Fillhardt Writers .........Charlie Fillhardt, Curtis Wright Photographer ....................Ron Brown CARTER ISRAEL ADVERTISING& PUBLIC RELATIONS Public Service Division/Public Service/NewspaperAdvertiser .....Emergency Housing Consortium Title of Entry ................HowWe HelpedCreative Director ..............Susan B.Webb Writer .......................Dave Dumanis Photographer .................Charlie Arnold CARTER ISRAEL ADVERTISING & PUBLIC RELATIONS Public Service Division/Public Service/Newspaper Advertiser .....Emergency Housing Consortium Title of Entry ...................Check Boxes Creative Director ..............Susan B.Webb Writer .......................Dave Dumanis Photographer .................Charlie Arnold COM.COM, INC.Regional/National Television/Consumer Products/FoodAdvertiser.............Mauna Loa Macadamlas Title of Entry ..............The Christmas NutCreative Director .............Brian McMahon Art Director ............Grant Miyasaki (HMS) Writer......................Brian McMahon Photographer ...................David Rosen COM.COM, INC. Regional/National Television/Consumer Products/Food Advertiser.............Mauna Loa Macadamlas Title of Entry ..................The Party Nut Creative Director .............Brian McMahon Art Director ............Grant Miyasaki (HMS) Writer ......................Brian McMahon Photographer ...................David Rosen 152 Marketing Silicon Valley ¯ June 1998 ATTACHMENT C (i) There’s no need to be intimidated by what you’re hearing about deregulation in the electric industry. Thereal issues remain the same: you want a dependable provider for reliable electric service and low rates.., If you live or do business in Palo Alto, you have nothing to worry about. Your electricity is provided by City of Palo Alto Utilities. Low rates and great service have been our hallmark for more than 100 years. And we’re committed to maintaining the same high standards in the century to come. For more facts about deregulation, just call our Infoline at 306-8107. ¯ www.cpau.com CITY OF PALO ALTO UTILITIES Low Rates. Great Service. Since 1896. (2) No doubt, you’ve been hearing about dereg.ulation in the electric industry. However, the residents and businesses of Palo Alto will never have any reason to make a switch. City of Palo Alto Utilities has been delivering superior customer service at some of the lowest rates in the state for more than 100 years. [] City of Palo Alto Utilities is actually owned by the people it serves. So customers have the power to participate in the utility’s policy-making. Learn how deregulation will affect Palo Altans by calling our Infoline at 306-8107. [] www.cpau.com CITY OF PALO ALTOUTILITIES Low Rates. Great Service. Since 1896. As the era of electric deregulation begins, we don’t want you to be in the dark about your power provider. If you live or work in Palo Alto, you’re served by City of Palo Alto Utilities -- a utility you own. For nearly 100 years, we’ve successfully delivered reliable power at low rates while supporting our community’s public services. [] Though regulations in the industryare changing, our commitment to our customers will never waver. If YoU’d like more information about deregulation, we’d be pleased to shed more light on the subject. Just call our Infoline at 306-8107. [] www.cpau.com CITY OF PALO ALTO UTILITIES Low Rates. Great Service. Since 1896. (4) Things are heating up in California’s electric industry as a result of deregulation. But here’s where the story takes an interesting turn. [] Only investor-owned utilities are required to offer customer choice. As a municipal utility, City of Pa!o Alto Utilities is not. Still, we’ll be voluntarily phasing-in customer choice during the next four years. Meanwhile, we’ll continue providing the great service, reliable power and low rates we’ve delivered to our custdmers for nearly 100 years. [] If you want to stay well informed, dial into the facts about electric deregulation by calling our Infoline at 306-8107. [] www.cpau.com CITY OF PALO A/TOUTILITIES Low Rates. Great Service. Since 1896.