HomeMy WebLinkAboutStaff Report 2505-4695CITY OF PALO ALTO
Retail Committee
Regular Meeting
Wednesday, June 18, 2025
9:00 AM
Agenda Item
2.Review and provide feedback on Near-Term Streetscape Improvements and Outdoor
Activation Standards for Pedestrian Only Ramona Street; CEQA Status – categorically
exempt. Presentation
Retail Committee
Staff Report
From: City Manager
Report Type: ACTION ITEMS
Lead Department: City Manager
Meeting Date: June 18, 2025
Report #:2505-4695
TITLE
Review and provide feedback on Near-Term Streetscape Improvements and Outdoor Activation
Standards for Pedestrian Only Ramona Street; CEQA Status – categorically exempt.
RECOMMENDATION
Staff recommends the Retail Committee review and provide feedback on the proposed Near-
Term Streetscape Improvements and Outdoor Activation Standards for Pedestrian Only
Ramona Street.
EXECUTIVE SUMMARY
The proposed near-term streetscape improvements for the pedestrian only portion of Ramona
Street are intended to support a vibrant pedestrian street and attract Palo Alto residents and
visitors. The Outdoor Activation Standards set forth the permit design requirements for
outdoor dining and retail for the pedestrian only Ramona Street. The proposed Standards will
facilitate flexible outdoor dining, retail, and other activities, enabling certain commercial uses of
public sidewalks and roadway space.
This staff report highlights:
•Proposed streetscape improvements
•Outdoor activation standards and fees
•Stakeholder engagement
•Fiscal impact
The streetscape improvements include street resurfacing with colored and stamped asphalt,
minor sidewalk repairs and curb ramps, installation of removable vehicle barriers and planters,
signage, and tree well treatment.
The Outdoor Activation Standards govern the use of the public right of way for permitted
activities. The Outdoor Activation program will be administered by the Public Works
Department via the City’s encroachment permit process. The program is consistent with Council
economic development priorities and advances Council action for Ramona Street to be a
“pedestrian only street.”
Fiscal impacts can be mitigated through permit fees. The streetscape design and development
of outdoor activation standards is part of the scope of work for Urban Planning Partners.
Funding for the implementation of the improvements is included in the proposed capital
budget and will be considered by the City Council as part of the FY 2026 budget adoption.
BACKGROUND
Since the COVID-19 pandemic in 2020, the City Council has repeatedly affirmed its desire to
have a portion of Ramona Street between Hamilton Avenue and University Avenue remain a
car-free street. This action was continued through interim ordinances, with final action to
amend the Comprehensive Plan and permanently designate this portion of Ramona Street as a
pedestrian only street on March 10, 2025.
In December 2024, the City Council approved a contract with Urban Planning Partners (UPP) to
develop outdoor activation standards and streetscape improvements for approximately 200
feet of Ramona Street, which has been car-free since 2020. The proposed streetscape design
(Phase 1) is focused on near-term improvements with a potential future phase (Phase 2) for
more extensive upgrades to the street and street amenities. The consultant scope also includes
developing outdoor activation standards for this street, including outdoor dining and retail.
ANALYSIS
Proposed Streetscape Improvements
The pedestrian only Ramona Street was designated in 1985 as a Historic District in the National
Register of Historic Places1 for its distinctive Spanish Revival and Monterey Colonial
architecture. Based on strong stakeholder consensus and the historic elements of the street,
the proposed streetscape design utilizes materials and colors that complement the
architectural features of the styles, such as stucco walls, terracotta tiles, and ornate iron work.
The streetscape is designed to have four distinct zones: arcade, activation zone, pedestrian
zone, and emergency access. Outdoor dining, retail, and other permitted activities can occur in
the activation zone.
Proposed near-term streetscape improvements include the following:
1. Resurfacing Ramona Street between Hamilton and University Avenue, with stamped
and colored asphalt to be used in the pedestrian only portion of the street.
1 https://www.cityofpaloalto.org/files/assets/public/planning-community-environment/historic-
preservation/ramona-street-architectural-district-national-register-nomination.pdf
2. Repairing sidewalk and installing curb ramps to provide accessible paths for pedestrian
travel.
3. Replacing the temporary vehicle barriers with permanent retractable or movable
barriers, thus closing the street to vehicular traffic while allowing emergency, utility, and
maintenance vehicles’ access.
4. Installing signage to guide vehicular, bicycle, and pedestrian traffic.
5. Installing planters and tree well treatment.
Rough estimated costs of key elements of the near-term streetscape improvements are
included below for reference purposes. A detailed cost estimate, including materials, labor, and
contractor overhead and profit will be developed once the design has been finalized.
•Stamped and colored asphalt – estimate is based on stamped and colored asphalt being
used within the emergency access lane and at either end of the car-free area ($32,000).
•Entry Planters - up to four planters, two at each end (costs range from $1,400 to $8,800,
depending on the type of planter and the level of customization).
•Retractable Bollards or Movable barriers - up to nine retractable bollards or Movable
barriers, four on the University Ave side and five on the Hamilton Ave side (ranging from
$100,000 to $189,000). These costs are for the bollards/barriers and their installation
only, and do not include any re-routing of utilities.
•Tree well treatment - for 18 tree wells along the car-free portion of Ramona Street (cost
TBD).
Traffic Signage and Parking
Through a related but separate project, staff will be updating traffic signage at the University
Avenue and Ramona Street intersection to indicate a portion of the street is closed to vehicular
traffic. The project will include replacing signage on existing poles and installing a new pole with
a “No Outlet” sign.
Outdoor Activation Standards
The Outdoor Activation Standards draw upon the City’s Ongoing Parklet Program while
responding to the unique conditions of a historic district and a pedestrian only environment.
The Standards differ from the Ongoing Parklet Program in a few key areas:
Street Layout & Access
• No vehicular setbacks, vehicle safety measures (e.g., wheel stops, reflective delineators),
or guardrails needed
• At-grade activation areas are allowed in order to reduce costs, allow flexibility, and
mitigate drainage issues
• ADA accessible dining and travel paths incorporated into the design
Design Elements (Informed by Historic Designation and Stakeholder Feedback)
• Respect historic designation and minimize design elements and signage that detracts
from the existing architecture
• Use of materials and colors that complement the existing Spanish Revival style of
architecture
• Required use of high quality furniture
• No roof structures or sidewalls, permitted use of umbrellas for weather protection.
These standards would require the removal of existing structures that are not in
alignment with these guidelines.
• No electrical connections are allowed, eliminating the ability for installation of electric
heaters or permanent lighting fixtures
The Standards outline requirements related to location and site area, setbacks, permitted
activities, design (edge treatments, umbrellas), outdoor seating, lighting, heating, branding and
signage, site maintenance, trash management, operations, and fees. Detailed outdoor
activation standards are included in Attachment A. It is important to note that if Council adopts
the proposed Outdoor Activation Standards, the existing parklet program requirements will no
longer be applicable once these standards become effective. Any businesses wishing to use
outdoor areas in front of adjacent storefronts will be required to obtain a letter of consent as
noted in the draft Outdoor Activation Standards. Some design elements are required while
some are optional. When an applicant selects a design element, they must meet all of the
requirements for that element.
Design Element
Required for All
Permitted Areas
Required for
Outdoor Dining Optional
Dividers
Site Maintenance
Waste Management
Barrier Planters
ADA compliance for Outdoor Dining
Umbrellas
Lighting (solar or battery powered)
Heating (with appropriate hazmat
permits)
Branding and Signage
Impact of Outdoor Dining on Sanitary Sewer Infrastructure
The temporary expansion of outdoor dining (2,674 square feet of dining in parklets/street) on
Ramona Street since 2020 has increased total restaurant capacity. The proposed outdoor
activation standards will continue to allow restaurants the opportunity to offer outdoor dining,
and it is important to acknowledge that this increased dining capacity could increase the risk of
fats, oils, and grease (FOG) entering each building’s plumbing system and the City’s sanitary
sewer. If each of the seven (7) existing restaurants chose to add outdoor dining in the activation
area, the new additional dining area would be 2,770 square feet, resulting in a total of 184
additional seats. Grease Control Devices (GCDs) were sized for pre-pandemic seating, and it is
each dining establishment’s responsibility to ensure that their GCD is in working condition,
maintained properly, and upgraded, if needed, to be sized appropriately for additional seating.
Staff conducts regular inspections to track the condition and maintenance of GCDs that could
impact a building’s plumbing systems and the City’s sanitary sewer system. Staff recommends
continuing proactive inspections, requiring more frequent maintenance of restaurant GCD
systems, identifying higher-risk systems for improvement, and mitigating future problems
through plan review to correct GCD type, size and fixture connections. Depending on the
success of these efforts, supplemental sanitary sewer fees may be required for outdoor dining
permits to fund increased City maintenance costs.
Restroom Capacity
Similar to sanitary sewer system demands, outdoor dining also increases the demand for
restroom capacity. However, it is typically impractical for most restaurants to individually
increase the number of restrooms provided. The proposed outdoor activation standards do not
require dining establishments to expand restroom capacity, however, portable restrooms may
be required for any special events on the street.
Outdoor Activation Fees
Staff recommends the same fees for outdoor dining, as established for the Ongoing Parklet
Program, and seeks feedback from the Retail Committee on potentially lower license fees for
retail or other permitted activities. Fees noted below are proposed for fiscal year 2026 and are
subject to Council approval in June. Specific fees include:
Initial Application Fee: An initial application fee of $5,004 is required to establish an outdoor
activation space to fully recover cost necessary to process an application, conduct site
inspections, including Public Works, Utilities, and others such as Planning if applicable review. A
portion is also based on staff time required for ongoing program administration such as
customer service, compliance with standards, and complaint response.
Annual Renewal Fee: An annual renewal fee of $604 is required to review the encroachment
permit annually to fully recover costs at a flat rate. An application renewal is not expected to
require the same level of staff effort as processing a new application and therefore the fee is
less than the initial fee.
Deposit Fee: Consistent with other programs in the City, staff recommend a deposit fee of
$2,750 to address any unrepaired damage to the roadway or sidewalk or any costs that may be
incurred due to the City having to remove permittee property in the activated space.
License Fee: A license fee for use of the public right-of-way would be required. The City’s Parklet
and outdoor programs operate with an annual license fee of $10.71 per square floor for use of
the public right-of-way, which represented an 85% discount on the average 2022 ground floor
retail rents in Palo Alto of $71 per square foot. This fee is already being used for outdoor dining
on Ramona St. that are in the public right-of-way. As of Q1 2025 as reported by CoStar, the
average rent in the University Avenue (downtown ‘DT’) analysis area is reported at $76 per
square foot. Since the activation zones will allow outdoor retail and other permitted activities
Council may choose to maintain the same license fee for all permitted activities or adopt a
different fee for activities other than dining.
Implementation Timeline
The near-term streetscape improvements are planned for completion by the end of the
calendar year. A tentative project timeline is included in the table below:
Timeline Activity
June 16 Council consideration of funding for streetscape improvements
June 18 Retail Committee meeting
July Community meeting and feedback survey
August 11 Council consideration of streetscape design and outdoor activation
standards
October 1 New outdoor activation standards go into effect
October 1 Existing parklets and outdoor dining areas must be removed by this date
in advance of streetscape project; City will start accepting applications
for new outdoor activation permits
Oct-Nov Ramona street re-surfacing project, including street improvements
December New outdoor dining and retail areas, in compliance with adopted
standards, can begin operations
FISCAL/RESOURCE IMPACT
The streetscape design and development of outdoor activation standards is part of the scope of
work for Urban Planning Partners. $225,000 for the implementation of the streetscape
improvements is included in the proposed capital budget and will be considered by the City
Council as part of the FY 2026 budget adoption. Additionally, funding for resurfacing of the
street with standard asphalt is included in the City’s annual street resurfacing contract,
approved by Council on June 3, 2025.
The outdoor activation of pedestrian only Ramona Street represents a unique environment that
will likely require a higher level of maintenance than currently provided by the City. In addition
to the ongoing needs for cleanliness of public spaces, potential fiscal impacts include staff time
to review and process outdoor activation permits, additional costs associated with increased
inspections. Staff time is partially recovered through the existing encroachment permit process.
In order to ensure that pedestrian only Ramona Street is maintained in a manner consistent
with local businesses’ needs and priorities, as well as supporting economic success, some level
of coordination and collective support among the businesses is essential. The City will need to
continue encouraging stakeholders to work together on issues of collective interest.
STAKEHOLDER ENGAGEMENT
In February 2025, the City convened a meeting with the Downtown Stakeholder Working
Group, comprised of members representing property owners, restaurants, retail, residents, and
community partners, and with Ramona Street stakeholders. A survey seeking input on specific
topics was also sent to all the stakeholders, to allow time for more detailed input. A summary
of the feedback is included in the table below.
Topic Feedback
Overall Streetscape
and Outdoor Dining
Design
•Consensus for street design to reflect Spanish Revival Style.
•Consensus for greater design uniformity and design restrictions to
achieve a cohesive look that is compatible with the historic street.
Streetscape Elements •Asphalt treatment: preference for stamped and colored asphalt
over painted or standard asphalt.
•Tree wells: preference for flexi-pave treatment over decomposed
granite.
•Wayfinding/signage: preference for minimal signage and for focus
to be on entry signs at either end of the car-free portion of the
street. Entry elements to reflect the historic style of the street
with earth tones, stucco finish, and blue/green accents.
•Landscaping: preference for planting and trees; some noted a
preference for planting to not obscure the historic architecture.
Outdoor Dining and
Retail Elements
•Edge treatment: wrought iron or planters
•Roof options: preference for no permanent roof structures; only
umbrellas to provide shading
•Furnishing: mixed feedback about flexible versus prescriptive
furnishing options
•Platform: mixed preferences about at-grade versus platform
Outdoor Activation •Activities: preferred activation types were Play Area, Interactive
Art, Performances, Retail Pop-ups
Other Feedback •Safety and Cleanliness standards
•Deliveries consideration
•ADA compliance
The City will host a community meeting in July to present the proposed near-term streetscape
improvements and draft Outdoor Activation Standards and seek input on the asphalt stamp
pattern and color, entry planters and signage, edge treatments and landscape palettes, and the
design and colors of shade structures such as umbrellas.
ENVIRONMENTAL REVIEW
The proposed program is categorically exempt under CEQA Guidelines Sections 15301 (existing
facilities), 15303 (new construction or conversion of small structures), 15304(e) (minor
temporary use of land having negligible or no permanent effects on the environment), 15305
(minor alterations in land use limitations), 15311 (accessory structures), and 15323 (normal
operations of facilities for public gatherings).
ATTACHMENTS
Attachment A: Draft Outdoor Activation Standards
APPROVED BY:
Ed Shikada, City Manager
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Draft Palo Alto Car-Free Ramona Outdoor Activation Standards
1. Street Zones
1.1 The car-free portion of Ramona Street consists of the following four zones:
•Arcade: Extension of the building with entryways and recesses set back from the
building front.
•Activation Zone: Area designated for outdoor dining, retail. merchandise, and non-
commercial activity.
•Pedestrian Zone: An 8-foot zone that provides pedestrian circulation and access
•Fire Access: Provides emergency access to the buildings on Ramona St.
2. Location and Site Area
2.1 Businesses are required to locate their Outdoor Activation space directly in front of the
operator’s storefront.
2.2 Commercial outdoor activation is permitted in the following two zones as shown in Figure [1].
•Arcade Zone
•Outdoor Activation Zone
2.3 Outdoor Activation spaces shall not obstruct or encroach upon the following:
•8-foot pedestrian path on sidewalks
•16-20 foot fire access zone
•ADA access ramps
•setbacks (see section 3.0)
2.4 Any outdoor activation extending beyond the applicant’s storefront requires a letter of
consent from the neighboring ground floor tenant(s). See Appendix A for Letter of Consent
information.
Figure 1
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3. Setbacks:
3.1 Manhole Cover: outdoor activation areas shall be setback a minimum 5-foot radius for
access.
3.2 Storm Drain Catch Basin: outdoor activation elements including planters, dividers, and
furnishing shall not obstruct storm drain catch basins.
3.3 Utilities: outdoor activation areas shall not obstruct public utilities including water, gas,
wastewater, electric, fiber, streetlight, telecommunication vaults, gas mains)
3.4 If improvements to an outdoor activation area conflict with public infrastructure (e.g.,
signage, benches), applicants must consult Public Works for potential relocation. If relocation
isn’t feasible, outdoor activation area must accommodate existing infrastructure.
4. Permitted Activities
4.1 All activity must be contained within the applicant’s permitted outdoor activation space.
4.2 The following commercial and non-commercial activities are allowed within a permitted
outdoor activation space:
•Dining
•Retail
•Non-Commercial Activities (such as community events, live music, pop-up
installations, and public art). City approval may be required. Contact City of Palo Alto
for Requirements.
5. Design Elements
5.1 Barrier Planters (required for outdoor dining)
5.1.a Type: [TBD based on community feedback]
5.1.b Placement: planters shall be placed along the fire lane edge, within the site area.
They shall have a gap of 12-24-inches between planters.
5.1.c Planting: planters shall be planted consistent with the Plant Palette in Appendix
[B].
5.1.d Plant maintenance: plants are subject to maintenance standards (see section 11.4)
5.2 Dividers (required for outdoor dining)
5.2.a Type: [TBD based on community feedback]
5.2.b Placement: dividers shall be placed along the both side edges, within the outdoor
activation area. Dividers shall not obstruct storm drain catch basins or utilities as
outlined in 2.0 Setbacks.
5.3 Umbrellas
5.3.a Type and size: center-pole design. [TBD based on community feedback]
5.3.b Colors: 2-3 color options. [TBD based on community feedback]
5.3.c Wind Rating: up to 30 mph when open; up to 55 mph when closed
5.3.d Freestanding Weighted Base: shall be a minimum of 250lbs (for umbrellas up to 13
feet)
5.3.e Clearance height: minimum 7-foot 6-inches from ground to canopy edge when
fully opened
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6. Outdoor Seating
6.1 Seating arrangement: Seating should
be arranged in line with the slope
(see Figure [2])
6.2 Furnishing: Furnishings must be
high-quality, durable, outdoor-rated,
and non-reflective (e.g., not plastic)
6.3 Accessibility
6.3.a Any seating and dining
must comply with the
applicable accessibility
requirements outlined in
the adopted California
Building Code. The
establishment shall
provide five percent accessible seating for each type of seating provided (table,
booth, etc.) or a minimum of one seat per type, whichever is greater, in an
outdoor seating area where the slope is no greater than two percent in any
direction.
6.3.b Maintain a min. 4’ wide accessible path of travel to accessible tables and 5’
diameter turnaround space on the accessible path of travel
6.3.c Such ADA accessible seating shall be of the same size and appearance as the
establishment’s other outdoor seating.
6.3.d See Appendix [C] for standards
7. Lighting
7.1 Permitted lighting: solar-powered string-lights and table lamps
7.2 Placement and specifications:
7.2.a Lighting must stay within the activation area and not encroach into pedestrian
walkways
7.2.b Fixtures must aim downward, with shielding to prevent upward light spill
7.2.c Max output: 100 watts or 1,600 lumens per fixture
7.2.d All lighting must be rated for exterior use, listed, and carry a product certificate for
its intended use by a recognized electrical testing laboratory.
8. Heating
8.1 Propane heaters are permitted with a HAZMAT permit and CERS submittal.
8.2 Propane (LPG) heaters that meet City of Palo Alto safety, and permitting requirements are
permitted. All heaters are to be weather rated, certified for commercial outdoor use and
installed according to manufacturer instructions and applicable fire and electrical codes.
8.3 HAZMAT permit is required for storage and use of liquid propane gas. A site plan with the
desired location of each heater is required at time of the hazmat permit application. All
storage locations and use areas must be noted in the HAZMAT permit application and
approved during fire inspection. A final onsite hazmat inspection will be conducted to ensure
the proper spacing of heaters from combustibles and emergency access/egress and storage
of LPG.
8.4 Proposed outdoor storage of 20-pound containers requires plan review and inspection.
8.5 On-site storage of 20-pound propane containers (5 gal) is prohibited indoors.
8.6 Propane storage is not allowed in the public right-of-way.
Figure 2
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8.7 If businesses do not have an approved private outdoor storage area, all propane containers
must be removed from the premises at the close of business every day.
8.8 LPG Heaters are not permitted on the sidewalk in the pedestrian path of travel.
8.9 LPG heaters cannot be placed underneath overhead canopies, awnings, inside buildings or
tents and they must have 5-feet clearance from any flammable materials.
8.10 Any use of a portable heater, portable generator, candles, open flame or any activity
regulated by the Fire code must be approved and permitted by the Palo Alto Fire Department
separately from the outdoor activation permit.
8.11 A fire extinguisher is required to be mounted within sight and have appropriate signage per
the Fire Code.
9. Branding and Signage
9.1 Only one sign per business is allowed within the activation area.
9.2 Signs must be:
•Non-illuminated and non-reflective
•Limited to business name only (no advertising or promotional content)
•Max size: 6 square feet; max letter height: 15 inches
•Mounted no higher than 36 inches from street grade, on the outermost portion of
the boundary element.
9.3 Signs are not permitted:
•On umbrellas, awnings, or vertical screens above 36 inches
•As painted murals, decals, or wraps on activation area surfaces
•Any interference with existing poles or signage must be reviewed with Public Works
9.4 Design Guidelines: To create a unified and attractive streetscape, businesses are encouraged
to:
•Use high-quality materials such as metal, wood, or weatherproof composite panels
•Use signage to reflect the unique identity of the establishment and contribute to the
overall quality and legibility of Ramona Street streetscape.
•Integrate signage into planters, railings, or low screening for minimal visual clutter
•Freestanding sandwich boards may be used in activation zones subject to the city’s
temporary sign regulations
•Consider using coordinated colors or materials among neighboring businesses to
reinforce district continuity
•Please refer to City of Palo Alto Sign Code
10. Waste Management
10.1 All businesses participating in the Outdoor Activation Program are responsible for proper
waste management in compliance with the City’s Zero Waste Palo Alto Ordinance and local
solid waste sorting requirements.
10.2 Provide clearly labeled and color-coded containers for:
•Recycling (blue-tinted liners)
•Compost (green compostable liners)
•Landfill (clear liners)
10.3 Containers must be:
•Easily accessible to customers and staff
•Routinely emptied and cleaned
•Kept in a location that does not obstruct pedestrian paths
11. Operation Standards
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11.1 Private Control: outdoor activation areas are deemed to be under the control of the permit
holder. The permit holder is responsible for securing the outdoor activation and any fixtures
and furnishings contained within it at all times, including during hours when the associated
business is not in operation.
11.2 Hours of Operation: The outdoor activation area shall adhere to the same approved hours of
operation as the associated business.
11.3 Site Maintenance Standards:
11.3.a Outdoor activation areas and the adjacent sidewalk shall be kept clean and litter
free. Any food or drink stain shall be cleaned up immediately. Trash and recycling
shall be removed, any debris such as leaves or dirt shall be removed, furnishing
shall be cleaned daily, any damaged lighting or heaters shall be replaced
immediately, and any landscaping shall be maintained (see X.X below).
11.3.b Power washing of the outdoor activation area and adjacent sidewalk is required
monthly.
11.4 Plant and Planter Maintenance Standards:
11.4.a Plants shall be consistent with the landscape palette in Appendix [] or an approved
equivalent. No plants shall have thorns, spikes, or sharp edges. Poisonous or
invasive plants are not permitted.
11.4.b Plants must be kept alive, healthy, and free of significant pest infestation or
disease. Dead or dying plants must be replaced within 14 days of observation or
notification.
11.4.c Planters and surrounding areas must be kept free of weeds, trash, cigarette butts,
and debris.
11.4.d Planters must be structurally sound and clean, free of cracks, chips, or peeling
paint.
11.5 Amplified Sound: Amplified is not permitted in outdoor activation areas. Any ambient sound
may only originate from the interior of the business’s occupied building.
11.6 Outdoor Dining Specific Operational Standards:
11.6.a Alcohol Service
i. Conditional Use Permit is required for a business to serve alcohol. No amendment to
an approved business’ Conditional Use Permit is required to serve alcohol in outdoor
activation areas.
ii. All outdoor activation areas in which alcoholic beverages are served shall comply
with standards of the Department of Alcoholic Beverage Control, including having
clearly discernable boundaries and signage, as required.
iii. All physical requirements of ABC should be reflected in the design submitted for
review.
11.6.b Tables shall be placed in conformance with the health and safety standards
established by Santa Clara County and State of California.
11.7 Outdoor Retail Specific Operational Standards:
11.7.a All displays must be removed daily. Nothing is permitted overnight.
12. Submittal Requirements:
12.1 Site Plan: Site plan shall be drawn to scale on 11 x17 tabloid paper, include all pertinent
dimensions and the following information:
•Location of the business frontage
•Dimensions of the outdoor activation area(s)
•Location of any ADA seating and accessibility measurements (required for outdoor
dining)
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•Type and location of planters (required for outdoor dining)
•Type and location of dividers
•Planting palette
•Location of public utilities including any manhole covers, gutter drains, fire hydrants,
and FDCs, light poles, etc. within 15 feet, and their distances to the outdoor
activation area.
•Any adjacent installations on the sidewalk including adjacent activation areas, utility
boxes, street signs, bike racks, street furniture, street trees, tree wells, etc. and their
distances to the outdoor activation area
•Width of sidewalk
•Locations and extent of any neighboring business(es) the proposed outdoor
activation area extends in front of.
•Location of signage
12.2 Floor Plan: floor plan of the proposed outdoor activation area showing:
•Total number and location of tables and seats and/or benches, including which are
ADA seating.
•Dimensions of tables, seats, benches.
12.3 Signage: Elevation of signage with dimensions of signage area and lettering.
12.4 Pictures of existing conditions: The application should include at least three photos showing
existing are to be converted into the outdoor activation area, the adjacent sidewalk and store
frontage.
12.5 List of materials and equipment
12.6 Product sheet for planters, dividers, umbrellas and umbrella stand (including type, size,
colors).
12.7 Product sheet for furnishings including tables, chairs, benches.
12.8 Equipment sheet for lighting and heaters including image of equipment and manufacturer’s
instructions.
12.9 Outdoor Activation Information:
•Business Name
•Business Address
•Business Owner and contact info
•Property Owner Name and Contact Info (if different than business owner)
•Proposed Use of the outdoor activation area
•Business hours of operation
12.10 Certificate of Insurance (see Appendix [D])
12.11 Letter(s) of Consent: An outdoor activation area applicant must get a letter of consent from
the neighboring ground-floor tenant(s) if the applicant’s outdoor activation area extends
beyond their own storefront (see Appendix [A]). If the neighboring ground-floor property is
vacant, then a letter of consent is not required for the duration of the permit.
i. Outdoor activation area applicant must obtain an up-to-date letter of consent for any
future license renewals as requested by Public Works during future permit renewal
processes.
(i) If an applicant cannot obtain an up-to-date letter of consent, or if outdoor
activation occupancy is not in accordance with the terms of any applicable law,
these regulations, and/or any permit requirement, the outdoor activation area
sponsor is responsible for the removal of the outdoor activation area extending
into a neighboring frontage within 90-days.
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12.12 Indemnity acknowledgement
13. Fees: Outdoor Activation Areas are subject to the following fees outlined in the City’s Fee Schedule:
•Permit Application Fee
•Deposit Fee (refundable). This deposit will be used to cover the cost of restoring the
right-of-way to its original condition if not done so by the permittee. This includes,
but is not limited to, the following:
1. Removing the outdoor activation structures and fixtures
2. Removing bolts in the curb and the right-of-way and filling in holes
3. Removing exposed wiring
4. Repairing damage to the sidewalk
5. Removing construction debris and/or garbage
6. Parking or traffic control striping
7. Wheel stop removal or reinstallation
•Permit Renewal Fee
•Annual License Fee: This fee will be charged per square foot based on the total
outdoor activation area.
14. Failure to Maintain: An who fails to properly and sufficiently maintain the cleanliness, safety, and
accessibility of their outdoor activation area may be subject to violations and fines. If maintenance
issues are not resolved, the City may revoke the encroachment permit and the permittee may be
required by the City to remove the outdoor activation area at their own expense.
15. Utility Maintenance & Public Safety: Because an outdoor activation area may sit atop buried utilities,
there may be instances where an outdoor activation area will need to be removed to access a utility
beneath it. In the event of necessary utility maintenance or the unlikely event of a utility failure such
as a gas leak or water main break that threatens public safety, the City or utility owner may remove
the outdoor activation area with little or no notice. Operators are responsible for the cost of re-
installing and restoring any damage to the outdoor activation area.
In instances of advanced notice (such as street repaving, planned maintenance, etc., the permittee
may need to remove and reinstall the outdoor activation area at their sole expense. If the sponsor
cannot remove the outdoor activation area, the City will remove the outdoor activation area.
16. Outdoor Activation Removal: If for some reason the permittee decides they no longer wants to
maintain an outdoor activation area, the permittee is responsible for notifying the City and removing
it at the permittee's own expense. Immediately upon removal the outdoor activation area shall be
cleaned and restored to its previous condition to the satisfaction of the City.
8
DRAFT
Appendix A: Sample Letter of Consent
9
DRAFT
Appendix B: Plant Palette
[pending community feedback]
10
DRAFT
Appendix C: Accessible Table and Chair ADA Requirements
11
DRAFT
Appendix D: Certificate of Insurance Requirements
12
DRAFT
Image Source: Feeney Inc
Pedestrian Ramona StreetStreetscape Improvements & Outdoor Activation Standards
Retail Committee Meeting
Ashwini Kantak, Project Manager
June 18, 2025
•Background
•Stakeholder Feedback
•Streetscape Improvements
•Outdoor Activation Standards
•Community Feedback Elements
•Implementation Timeline
•Committee Discussion
Table of Contents
2
Agenda
2
3
BACKGROUND
Develop outdoor dining and retail standards and design and implement streetscape improvements to
create a unique visitor experience with enhanced street amenities, signage, and art.
The Concepts outlined in this presentation are focused on Phase 1.
Project Scope
Phase 1: Near-term Improvements
•Streetscape Improvements
•Outdoor Dining and Retail Standards
Potential Phase 2: Long-term Vision
•Reimagined Street design
•Signage and gateway elements
•Enhanced streetscape and landscaping
•Decorative paving
•Lighting and public art
44Pedestrian Ramona Street Background
Historic Ramona Street
5
•The Ramona Street Architectural District was
listed on the National Register of Historic Places in
February 1986.
•The Street showcases a mix of Spanish Revival and
Monterey Colonial styles introduced by architects
like Pedro de Lemos and Birge Clark between 1925
and 1938.
•The urban design and character of the district
features handcrafted pavements and courtyards,
wrought iron balconies, and decorative tiles that
evoke images of Spanish villages.
5Pedestrian Ramona Street Background
6
STAKEHOLDER
FEEDBACK
Stakeholder Feedback
7
Stakeholder engagement to date:
•February 26, 2025: Downtown Stakeholder Working Group Meeting and Ramona Street stakeholders
•February 26 to March 3, 2025: Focused Survey on Streetscape Design, Wayfinding, and Outdoor Activation.
Distributed to the Downtown Stakeholder Working Group and Ramona Street businesses and property owners.
Feedback regarding streetscape elements:
Topic Feedback
Overall Streetscape and
Outdoor Dining Design
•Consensus for street design to reflect Spanish Revival Style.
•Consensus for greater design uniformity and design restrictions to achieve a cohesive
look that is compatible with the historic street.
Streetscape Elements •Asphalt treatment: preference for stamped and colored asphalt over painted or standard
asphalt.
•Tree wells: preference for flexi-pave treatment over decomposed granite.
•Wayfinding/signage: preference for minimal signage and for focus to be on entry signs at
either end of the car-free portion of the street. Entry elements to reflect the historic style of
the street with earth tones, stucco finish, and blue/green accents.
•Landscaping: preference for planting and trees; some noted a preference for planting to
not obscure the historic architecture.
7Pedestrian Ramona Street Stakeholder Feedback
Stakeholder Feedback
8
Feedback regarding outdoor activation elements:
Topic Feedback
Outdoor Dining
and Retail
Elements
•Edge treatment: wrought iron or planters
•Roof options: preference for no permanent roof structures; umbrellas
only to provide shade
•Furnishing: mixed feedback about flexible versus prescriptive furnishing
options
•Platform: mixed preferences about at-grade versus platform
Outdoor Activation •Activities: preferred activation types were Play Area, Interactive Art,
Performances, Retail Pop-ups
Other Feedback •Safety and Cleanliness standards
•Deliveries consideration
•ADA compliance
8Pedestrian Ramona Street Stakeholder Feedback
9
STREETSCAPE
IMPROVEMENTS
Materials and Palette
10
Based on the community’s feedback and the historic elements of the street, recommended design
utilizes a material list and color scheme that complements the Spanish Revival architectural features
that are characteristic of the style, such as stucco walls, terracotta tiles, and ornate iron work.
Color Scheme
•Warm, earthy tones paired with
green and blue accents to echo the
existing tile work.
Materials and Inspiration
•Terracotta tiles, cobblestones and
decorative ceramics
•Stucco walls in warm, neutral colors
•Ornamental wrought iron features
Terracotta Warm Beige
Creamy White
Rustic Red Burnt Sienna
Antique White Sandstone
Almond White
Stucco and Terracotta
Cobblestones
Ornamental Wrought
Iron
Example Color Palette
Woodland Walk Before the Storm
10Pedestrian Ramona Street Streetscape Improvements
Asphalt Stamp and Color
Asphalt stamp and color can complement the historic architecture along Ramona St. The stamp can be
done in a variety of patterns in almost any color. Stamp and color TBD based on community feedback.
Existing Stone Pavers Stamp Patterns
11Pedestrian Ramona Street Streetscape Improvements
Entryway Planters
Decorative Planters at the Car-Free Street Entry to mark Historic Ramona Street Area. Type and Design
TBD based on community feedback.
12Pedestrian Ramona Street Streetscape Improvements
Other Streetscape Improvements
13
Curb RampsTree Well Treatment
with Flexi-Pave
Vehicle Barriers
(type, number and location TBD)
13Pedestrian Ramona Street Streetscape Improvements
Traffic Signage and Parking
14
•Traffic Signage at the
University Avenue and
Ramona Street
intersection to be
updated to reflect
pedestrian only street
with “No Outlet” sign
•On-street parking to
be modified to allow
for accessible parking,
commercial loading,
and short-term
parking for deliveries
and rideshare services
14Pedestrian Ramona Street Streetscape Improvements
15
DRAFT OUTDOOR
ACTIVATION STANDARDS
The following provides an overview of key outdoor activation standards for
outdoor dining and outdoor retail on Pedestrian Ramona Street.
1.0 Street Zones
16Pedestrian Ramona Street Outdoor Activation Standards
1.1 The car-free portion of Ramona Street consists of the following four zones:
•Arcade: Extension of the building with entryways and recesses set back from the building front.
•Activation Zone: Area designated for outdoor dining, retail. merchandise, and non-commercial activity.
•Pedestrian Zone: An 8-foot zone that provides pedestrian circulation and access
•Fire Access: Provides emergency access to the buildings on Ramona St.
1.0 Street Zones
17Pedestrian Ramona Street Outdoor Activation Standards
2.0 Location and Site Area
18
2.1 Businesses are required to locate their Outdoor
Activation space directly in front of the operator’s
storefront.
2.2 Commercial outdoor activation is permitted in the
following two zones as shown in Figure 1.
•Arcade Zone
•Activation Zone
2.3 Outdoor Activation spaces shall not obstruct or
encroach upon the following:
•8-foot pedestrian path on sidewalks
•16-20 foot fire access zone
•ADA access ramps
•setbacks (see 3.0)
2.4 Any outdoor activation extending beyond the
applicant’s storefront requires a letter of consent
from the neighboring ground floor tenant(s).
Pedestrian Ramona Street Outdoor Activation Standards
3.0 Setbacks
3.1 Manhole Cover: outdoor activation areas shall be
setback a minimum 5-foot radius for access.
3.2 Storm Drain Catch Basin: outdoor activation
elements including planters, dividers, and
furnishing shall not obstruct storm drain catch
basins.
3.3 Utilities: outdoor activation areas shall not
obstruct public utilities including water, gas,
wastewater, electric, fiber, streetlight,
telecommunication vaults, gas mains)
3.4 If improvements to an outdoor activation area
conflict with public infrastructure (e.g., signage,
benches), applicants must consult Public Works
for potential relocation. If relocation isn’t feasible,
outdoor activation area must accommodate
existing infrastructure.
19Pedestrian Ramona Street Outdoor Activation Standards
4.1 All activity must be contained within the
applicant’s permitted outdoor activation
space.
The following commercial and non-
commercial activities are allowed within a
permitted outdoor activation space:
•Dining
•Retail
•Non-Commercial Activities (such as
community events, live music, pop-up
installations, and public art). City
approval may be required. Contact City
of Palo Alto for Requirements.
4.0 Permitted Activities
The Shop
Iowa City, Iowa
Plaza de Santa Ana
Madrid, Spain
20Pedestrian Ramona Street Outdoor Activation Standards
5.0 Design
5.1 Barrier planters: required for outdoor
dining
5.1.a Type: TBD based on community
feedback.
5.1.b Placement: planters shall be
placed along the fire lane edge,
within the site area. They shall
have a gap of 12-24-inches
between planters.
5.1.c Planting: planters shall be
planted consistent with the Plant
Palette.
5.1.d Plant maintenance: plants are
subject to maintenance standards
(see 11.4)
12”- 24” gap
21Pedestrian Ramona Street Outdoor Activation Standards
5.0 Design
5.2 Dividers: required for outdoor dining
5.2.a Type: TBD based on community
feedback.
5.2.b Placement: dividers shall be
placed along the both side edges,
within the outdoor activation area.
Dividers shall not obstruct storm
drain catch basins or utilities as
outlined in 3.0 Setbacks.
22Pedestrian Ramona Street Outdoor Activation Standards
5.0 Design
5.3 Umbrellas:
5.3.a Type and size: commercial-grade,
center-pole design. TBD based on
community feedback.
5.3.b Colors: 2-3 color options. TBD based
on community feedback.
5.3.c Wind rating: up to 30 mph when
open; up to 55 mph when closed.
5.3.d Installation: the umbrella shall be
installed per the manufacturer’s
specification. Anchoring to the street
is not permitted.
5.3.e Clearance height: minimum 7-foot 6-
inches from ground to canopy edge
when fully opened.
fim umbrellas
Light Beige Natural Canvas Terracotta Dark Beige
23Pedestrian Ramona Street Outdoor Activation Standards
6.0 Outdoor Seating
6.1 Seating arrangement: seating should be arranged in line
with the slope.
6.2 Furnishing: Furnishings must be high-quality, durable,
outdoor-rated, and non-reflective (e.g., not plastic).
6.3 Accessibility:
6.3.a Any seating and dining must comply with the
applicable accessibility requirements outlined in the
adopted California Building Code. The establishment
shall provide 5 percent accessible seating for each
type of seating provided (table, booth, etc.) or a
minimum of one seat per type, whichever is greater,
in an outdoor seating area where the slope is no
greater than 2 percent in any direction.
6.3.b Maintain a min. 4’ wide accessible path of travel to
accessible tables and 5’ diameter turnaround space
on the accessible path of travel.
6.3.c Such ADA accessible seating shall be of the same
size and appearance as the establishment’s other
outdoor seating.
24Pedestrian Ramona Street Outdoor Activation Standards
Other Standards
Additional Outdoor Activation Standards will apply, including the following topics. See attachment for full standards.
Lighting
•Solar powered string lights and table lights.
Heating
•Propane heaters permitted with HAZMAT permit
•No electrical heaters permitted
Branding and Signage
•One sign per business up to 6 square feet
•Signs not permitted on umbrellas, awnings, vertical screens above 36 inches
•Subject to design guidelines
Waste Management
•Provide clearly labeled containers for recycling, compost, landfill.
Operational Standards
•Site maintenance standards
•Plant and planter maintenance standards
•Outdoor dining and retail operational standards
•Grease Control Device (GCD) system maintenance standards
Fees – Outdoor activation areas will be subject to fees (permit, license fees, renewal, refundable deposit).
25Pedestrian Ramona Street Outdoor Activation Standards
Outdoor Activation Standards
26
Design Element Required for All
Areas
Required for Outdoor
Dining
Optional
Dividers ✓
Site Maintenance ✓
Waste Management ✓
Barrier Planters ✓
ADA compliance for Outdoor
Dining
✓
Umbrellas ✓
Lighting ✓
Heating ✓
Branding and Signage ✓
26Pedestrian Ramona Street Outdoor Activation Standards
Key Differences from Ongoing Parklet Program
2727Pedestrian Ramona Street Outdoor Activation Standards
•No roof structures or sidewalls are permitted.
•Outdoor activation is at-grade; no platforms
permitted.
•No vehicular setbacks or vehicle safety
measures required.
•No setbacks between outdoor activation zones
required.
•No electrical connections are allowed;
eliminating the ability for electric heaters or
permanent lighting.
•More restrictive design requirements.
Note: Letter of Consent Requirements will apply.
28
COMMUNITY FEEDBACK
ELEMENTS
Streetscape Asphalt Stamp and Color
Option 1: Random Cobble & Nutmeg SR. 30
Option 2: Thompson Stone & Driftwood SR.25
Option 3: Diagonal Herringbone & Nutmeg SR. 30
Option 4: Offset Brick & Terracotta SR 0.13
What is your preferred stamp & color combination?
29Pedestrian Ramona Street Discussion & Feedback
Streetscape Entry Planters
Allows customization of:
•Color and texture
•Shape and size
•Font and lettering
•Inset graphics/colors
Option 1 – Custom Planters with inset lettering (PolyMade Planters, PolyStone (link))
Allows customization of:
•Color and texture and material
•Shape and size
•Logo design
•Can provide inset decorative hardware
or ironwork
Option 2 – Custom Planters w Monogram Logo (Planters Unlimited (link))
What is your preferred entry planter design?
30Pedestrian Ramona Street Discussion & Feedback
Barriers – Planters Options
Option 1 – Low Planters with Tall Grasses and
Plants
•Creates greater visibility and openness by
maintaining sightlines across the street.
•Outdoor dining areas feel more connected and
integrated with the street
•Allows for more greenery and taller plants
•Slightly more cost-effective
18” - 24” in
12” - 18” in
•Provides greater sense of separation from
surrounding area.
•Offers wind buffering and privacy
•Creates more enclosed dining atmosphere
30” - 36” in
6” - 12” in
Option 2 – Tall Planters with Low Plants
What is your preferred barrier planter design option?
31Pedestrian Ramona Street Discussion & Feedback
Barriers – Planting Palette Options
Lomadra Lime
Tight
Lime Tight Mat Rush
Upright
1-2’ H 1-2’ W Sun or
Shade
Option 1 – Planting Palette (taller plants)
All plants are low to very low water needs. Maintenance standards will apply.
Tradescantia
Spathecea
Variegata
Variegated Boat Lily
1-2’ H 1’ W Sun or
Shade
Lomandra Lime
Mist
Lime Mist Mat Rush
- Trailing
1-2’ H 1-2’ W Sun or
Shade
Pennesetum
Orientale
Oriental Fountain
Grass
1-2’ H 1-2’ W Sun or
Light Shade
Daniella Tasmanica
Variegata
Variegated Flax Lily
1-2’ H 2-3’ W Cool
Sun or Light Shade
Geranium
Sanguineum
Cranesbill
1-2’ H 2-3’ W Sun
Rosmarinus
Lockwood De
Forest
Trailing Rosemary
1’ H 2-3’ W (Trailing)
Sun
Aloe Topaz
Topaz Aloe
18” H Spreading Sun
Light Shade
Aptemia Cordifolia
Hearts and Flowers
<1’ H 2-3’ W Trailing
Sun
Option 2 – Planting Palette (shorter plants)
All plants are low to very low water needs.
Thymus Lemonii
Culinary Lemon
Thyme
<1’ H 1’ W Sun
Echeveria
Derenbergii
Painted Lady
<1’ H <1’ W Sun or
Light Shade
Sedum Angelina
Golden Sedum
<1’ H 1-3’ W Sun or
Light Shade
Dyckia Naked Lady
Spineless Bromeliad
1’ H 1-2’ W Sun
Shade
Rosmarinus
Lockwood De
Forest
Trailing Rosemary
1’ H 2-3’ W (Trailing)
Sun
All plants are low to very low water needs. Maintenance standards will apply.
What plants do you want to see (or not see) in the planters?
32Pedestrian Ramona Street Discussion & Feedback
Outdoor Dining: Dividers Options
Option 1 – Laser-Cut Metal Panels
•31.5” high
•2mm Steel or Corten
•Can be done in any pattern
•Color variety
Option 2 – Canvas Panels
•34” high
•Canvas color options
•Post material in wood or metal
•Cost Effective
Which divider option do you prefer? Should there be one or two divider options available?
33Pedestrian Ramona Street Discussion & Feedback
Outdoor Dining: Umbrellas
1.What is your preferred umbrella
color?
2.How many color options should
be permitted?
3.What is your preferred umbrella
size?
1.30-36-inch table = 6-8-foot
umbrella
2.38-48-inch table = 9-11-foot
umbrella
3.54-60-inch table = 11-feet or
larger umbrella
4.What is your preferred umbrella
shape? Square or Hexagon?
Light Beige Natural Canvas Terracotta Dark Beige
Right = Square Left = Hexagon
34Pedestrian Ramona Street Discussion & Feedback
35
IMPLEMENTATION
Implementation Timeline
Date Activity
June 16 Council consideration of funding for streetscape improvements
June 18 Retail Committee meeting
July Community meeting – hybrid format & Community Feedback Survey
August 11 City Council consideration of outdoor activation standards and streetscape
concepts for near-term improvements
October 1 New outdoor activation standards go into effect per adopted resolution
October 1 Parklets and outdoor dining areas must be removed by this date in advance of
street resurfacing project; City will start accepting applications for new outdoor
activation permits
Oct-Nov Ramona street re-surfacing project; including street improvements
December New outdoor dining and retail areas, in compliance with adopted standards, can
begin operations
36Pedestrian Ramona Street Implementation
37
COMMITTEE DISCUSSION