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RESOLUTION NO. 6236
RESOLUTION OF THE COUNCIL OF THE CIT'x OF PALO ALTO
AMENDING THE PALO ALTO COMPREHENSIVE PLAN TO ADD A
POLICY TO THE URBAN DESIGN ELEM.ENT ~GARDING THE
SCALE AND RETAIL ORIENTATION OF THE CALIFORNIA-
CAMBRI DGE AVENUE BUSINESS DISTRICT
WHEREAS, the Planning Commission of the City of Palo Alto on
February 22, 1984 held a properly-noticed public hearing to consider
amendment of the Palo Al to Comprehensive Plan to add a pol icy to the
Urban Design Element Regarding the Scale and Retail Orientation of the
Califo~nia-Cambridge Avenue Business Dist~ict: and
WHEREAS, the City Council of the City of Palo Alto on March 12,
1984 held a properly-noticed public hearing to consider such amend-
ment.
NOW, THEREFORE, the City Council of the City of Palo Alto does
RESOLVE as fnllows:
SECTION 1. The City Council find3 that the changed conditions and
the public interest, health, safety and welfare require an amendment to
the Palo Alto Comprehensive Plan as set forth in Sections 2 and 3
hereof.
SECTION 2. The City Council hereby deletes the paragraph on
California Avenue under Policy 6 of the Urban Design Element of the
Palo Altc Comprehensive Plan.
SECTION 3. The City Council hereby adds a new Policy 6A under the
Urban Design Element of the Palo Al to Comprehensive Plan to read as
follows:
Policy 6A: Maintain the Existing Scale and Retail Orientation
of the California-Cambridge Avenue Business District
The California-Cambridge Avenue business dis-
trict is Palo Alto's most centrally located com-
mercial area. As the original downtown of May-
field, California Avenue has established a small
town "main street• character and retail/personal
service function that should be maintained for the
future.
In 1983 a study of the business district pro-
jected that continued development under the then
prevailing policies would gradually change the
character of the area and lead to several undesir-
able results including:
0 A shift from a retail a!"!d personal ser-vice
center to an office center.
0 New buildings taller than the existing build-
ings which are generally one to three stories
high.
0 A demand for parking in excess of the parking
assessment district's capacity to accommodate
new parking spaces.
0 The overflow of business parking into resi-
dential neighborhoods would increase dramati-
cally above the 1~83 level of some 100 to 140
cars per day.
0 Deel in i ng levels of service at intersect ions
along El Camino Real would occur because of
regional growth plus a combination of a ten
year yrowth of up to 150, 000 square feet of
business area development and closure of
streets to through traffic in the adjacent
Evergreen Park neighborhood.
In response to these projections, a series of
programs were developed to preserve the character
of the area, to reduce its development potential,
and to protect the nearby residential areas from
business traffic and parking impacts.
Program A: Maintain the existtng character and
function of the business district as a
shopping, service, and office ~enter
intermediate in function and scale be-
tween the Downtown and smaller excla-
sive neighborhood business areas.
Program B: Foster retail and personal service uses
of the types which serve the residen-
tial population while minimizing the
economic pressures which could turn the
area into a regional center.
Program C: Create regulations which allow for the
replacement or rehabilitation of the
smaller buildings in the area, yet pre-
vent new buildings that are out of
scale and character with the existing
buildings.
To accomplish these programs a Community Com-
mercial Combining CC ( 2) zoning district with re-
2.
duced he i,J ht and floor area was ere a ted. Proper-
ties within the business area are to be limited to
37 feet in height and a ~.O to 1 floor area ratio.
Along California Avenue, new ground floor uses
shall be either retail, personal service. or eating
and drinking. In the same area there is a need to
assu r.e that f i nanc ia l services do not displace the
retail uses, and a use permit process for new
ground floor financial services has been establish-
ed to provide control over excessive financial ser-
vice development. New building designs are to be
required to incorporate design features that pro-
mote pedestrian-oriented retail shopping. To pro-
tect the pedestrian use of the area, future curb
cuts onto California A.venue shall be prohibited.
The pedestrian environment of the area would be
further enhanced by improved street lighting.
Sherman and Cambridge Avenue generally shall have
the reduced density CC(2) zone but not the require-
ments for retail and pedestrian orientation. Of
these two streets, Cambridge holds the greater
potential for retail use ai1d this potential should
be encouraged. Pedestrian shoppers are discourged
by the large number of public parking lots on Cam-
bridge which interrupt business continuity. Future
decisions on parking development should actively
consider the impact of the decisions on Cambridge
Avenue retail uses. The City should consider sell-
ing some of the small lots on Cambridge in favor of
creating structures on fewer lots and allowing some
of the area now devoted to surface parking to be
reclaimed as retai 1 space. Sales of the small
parking lots should only be considered so long as
no net reduction in the number of parking spaces in
the area occurs as a result of the sales.
The City should help promote the concept of
Cambridge Avenue as a shopping street by referring
to the business area as the Ca 1 if ornia-Cambridge
Avenue Area.
The land use policies and zoning which have
been developed for the California-Cambridge Avenue
Area represent a compromise between preservation of
the exisitng scale of devalopment and a provision
for renewal of the area through some potential for
new buildings. Within the parking assessment area
there were some 662,000 square feet of existing or
approved non-residential buildings in 1983. The
full development potential under the area's land
use policies is a doubling of the 1983 floor area,
3.
which would be an amount of development beyond the
capacity of the area's streets and possible public
parking supply. This full potential development is
extremely unlikely given the present economic con-
ditions. To assure that overdevelopment does not
'.)Ccur, a performance measure has been instituted of
no more than a total of 760,000 square feet of non-
residential development within the parking assess-
ment area by 1~94. The amount of new development
in the area shall be periodically monitorerl and if
it appears likely that the performdnce measure will
be exceeded, then more restrictive regulations
shall be implemented.
The other commercial properties associated with the
California-Cambridge Avenue business area ate those
fronting on El Camino Real from Page Mill Road to
Park Boulevard. These properties are designated as
Neighborhood Commercial uses. This designation is
to accomplish two purposes. Flrst, this area of El
Camino Real is subject to potentially adverse traf-
fic congestion, which will be mitigated by the
application of the least intensive of Palo Alto's
co:mrnercial land use designations to the area.
Second, the parcels of land north of College Avenue
are in very close proximity to single family land
uses in Evergreen Park, and the Neighborhood Com-
mercial designation is intended to minimize poten-
tial business impacts on the neighborhood while
promoting neighborhood serving uses.
Program D: Contain busin~ss area p~r.king within
the business area.
Since the 1950's t~e parking needs of the
California-Cambridge Avenue area have been provided
through public parking lots paid for by a parking
assessment district. In recent years the district
has reached the point when it can no longer afford
to provide all the parking required by new develop-
ment. Development approvals through 1983 will
create a shortfall of about 266 spaces, and this
deficit could grow substantially. To avoid a large
parking deficit, future developments within the
parking district shall provide their own parking.
A second source of unmet parking demand is
Santa Clara County's North County Court House. The
County is encouraged to upgrade the parking provi-
sion fer its facilities.
4.
To improve the ability of future projects to
provide parking, the City sha 11 study ways to im-
prove the use of alleys for parking access and for
circulation. New buildings will be set back from
alleys to provide for parking, for deliveries, and
for trash handling.
Program E: Protect residential areas
fornia Avenue from traffic
the business area.
near Cali-
impacts of
Program F: Mimin i ze potential declines in the
level of service of the major roads in
the area.
The traffic barriers and circulation changes
installed in Evergreen Park during 1983 will di-
rectly protect this single family area from through
traffic and from California-Cambridge Avenue busi-
ness traffic. In addition, the business area land
use designations will reduce the growth in business
area traffic. To improve access to the business
area and mitigate service levels along El Camino
Real, the City shall pursue the installation of new
coordinated traffic signals at Carnbridye and at
Sherman on El Camino Real.
Program G: Encourage residential use
mercial areas near the
Cambridge Avenue area.
in the ccm-
California-
Program H: Avoid abrupt changes in scale and
density and improve the tra11sition
between the California-Cambridge Avenue
area and the single family neighborhood
of Evergreen Park.
As part of the 1983 study of the area the
following land use changes were made to encourage
housing in commercial zones and to improve the
transition to Evergreen Par~:
°Formerly commercial properties abutting the
Southern Pacific Railroad tracks were c~anged
from a commercial to Multiple F'amily Residen-
tia 1 land use designation. While existing
legal uses and approved buildings may remain,
this change will assure that any future rede-
velopment of the properties wil 1 be for
housing.
s.
0 Wi thin the ColTII'iluni. ty Conunercial areas an
incentive of an added floor of development
was created for projects that are at least 6u
percent residential.
0 The Multiple Family properties along College
Avenue were reduced slightly in density and a
two floor combining district was applied to
reduce the scale of future housing projects.
In addition, the City shall explore providing
a pa~ki~y ~x~mption credit tor residential projects
on commercial land within the parking assessment
district.
SECTION 4. The City Council hereby finds that the adoption of
these amendments to the Palo Alto Comprehensive Plan will ~ot cause any
significant environmental impact.
INTRODUCED AND PASSED: March 12, 1984
AYES: Bechtel, Cobb, Fletcher, Klein, Levy, Renzel, Sutorius,
Woolley
NOES: None
ABSTENTIONS: None
ABSENT: Witherspoon
ciJi' c1ey~/
nROVErY{.S TO FORM• Ass~ ~iYfa!':!orney
APP OV
Directo of Planning and
Community Environment
6.