HomeMy WebLinkAbout2013-08-19 Ordinance 5204Ordinance No. 5204
Ordinance of the Council of the City of Palo Alto Adding Chapter 2.06 to
Title 2 of the Palo Alto Municipal Code to Restrict the Use of the City Seal
and Other City Logos
RECITALS
A. The public interest requires that periodic revision of the municipal code is necessary in .
order to make editorial changes for clarification and to make revisions that are consistent with
current practice and public policy.
B. The Palo Alto Muni.cipal Code requires revision to protect and clarify the proper use of
the City seal.
The Council of the City of Palo Alto does ORDAIN as follows:
SECTION 1. Chapter 2.06 (Official City Seal and Logo) ofthe Palo Alto Municipal Code is
added to read:
2.06.010 The City Seal and City Logo.
(a) The City Seal is described as follows:
Three concentric circles. The outermost circle is broadest with shading inside of it.
Between the outermost and second circle the words "City of Palo Alto California" appear in
capital letters. Between the second and third circles the words "Incorporated April 23, 1894"
appear. In the center ofthe circle is a green tree.
(b) The City Logo is described as follows:
Two concentric circles. The outermost circle is broader and green without any shading
inside of it. The inner circle is shaded in green and has a picture of a white tree in the center of
the circle. Below or to the right the circles the words "City'of Palo Alto" appear in capital letters.
(c) The City Manager is authorized to develop and approve other City logos and any logo
so approved by the City Manager shall be retained on file with the City Manager.
2.06.020 Use of City Seal and Logos.
(a) Use of Seal. The City Seal and City logos shall only be used for the official business of
the City of Palo Alto, its City Council, boards and commissions, officers or departments, except
upon approval of the City Council by ordinance or resolution. Except as provided for in this
Section, no person, other than the City of Palo Alto, shall reproduce, use, give away, sell, or
distribute any seal or logo, or facsimile thereof, purporting to be or represented to bethe City
Seal or City Logo of the City of Palo Alto.
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(b) Additional City Seals. The City of Palo Alto City Council retains the right to create
variations of the City Seal and City Logo and to adopt and establish other official seals and logos.
Such variations may include, but are not limited to, centennial seals, or other seals which mark
anniversaries, events, and/or any other City occasion the City Council wishes to commemorate.
(c) Amendment of City Seal. The City Seal may be altered pursuant to resolution of the
City Council.
(d) Custodian of City Seal and other Council-adopted Seals. The City Clerk shall be the
official custodian of the City seal, and any other city seals adopted by the City Council.
(e) Custodian of City Logos. The City Manager shall bethe official custodian of City logos.
(f) Use of City Seal or Logo by Employee Organization. A recognized employee
organization may use the City seal or togo~ or facsfrntte thereof;· Oil' stationery and printed
materials used in the scope of its representation of City employees and on articles of clothing
intended for use by City employees.
(g) Promotional Use of City Seal or Logo. The City Manager or his/her designee is
empowered to authorize the use of the City seal or logo on items that are offered for sale by the
City of Palo Alto for the purpose of promoting the City of Palo Alto. Prior to authorizing such use,
the City Manager or his/her designee shall procure from the Director of Administrative Services a
plan describing the items that would bear the City seal or logo. Such plan shall include the criteria . J
used in dete~mining the proposed items and an analysis of the marketability of each item. Only
those items bearing the City seal or logo that have been authorized by the City Manager or
his/her designee pursuant to this provision may be offered for sale by the City of Palo Alto.
(h) Penalty. Any person violating this ordinance shall be guilty of an infraction. A violation
of this ordinance may be prosecuted by city authorities in the name of the people of the State of
California, or redressed by civil action. Every violation of this ordinance is punishable by (1) a fine
not exceeding one hundred dollars ($100) for a first violation; (2) a fine not exceeding two
hundred dollars ($200) for a second violation ofthe same ordinance within one year; (3) a fine
not exceeding five hundred dollars ($500) for each additional violation of the same ordinance
within one year. The City reserves the right to take any other legal action it finds appropriate to
enforce this ordinance.
SECTION 2. Severability.
If any provision or clause of this chapter is held to be unconstitutional or otherwise invalid
by any court of competent jurisdiction, such invalidity shall not affect other provisions of this
chapter, and clauses of this chapter are declared to be severable.
SECTION 3. £rnA.
The Council finds that this is not a project under the California Environmental Quality Act
and, therefore no environment impact assessment is necessary.
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SECTION 4. Effective Date. This ordinance shall be effective on the thirty-first day after
the date of its adoption.
INTRODUCED: August 5, 2013
PASSED: August 19,2013
AYES: BURT, HOLMAN, KLEIN, KNISS, PRICE, SCHARFF, SCHMID, SHEPHERD
NOES:
ABSENT: BERMAN
ABSTENTIONS:
Mayor
ervices
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