HomeMy WebLinkAbout2022-02-08 Utilities Advisory Commission Summary MinutesUtilities Advisory Commission Minutes Approved on: March 02, 2022 Page 1 of 4
UTILITIES ADVISORY COMMISSION MEETING
MINUTES OF FEBRUARY 8, 2022 SPECIAL MEETING
CALL TO ORDER
Chair Forssell called the meeting of the Utilities Advisory Commission (UAC) to order at 5:02 p.m.
Present: Chair Forssell, Vice Chair Segal, Commissioners Bowie, Johnston, Metz, Scharff and Smith
(arrived at 5:07 p.m.)
Absent:
AGENDA REVIEW AND REVISIONS
None.
ORAL COMMUNICATIONS
Lindsay Joye mentioned that the Zoom link on the agenda did not work. Tabatha Boatwright, Utilities
Administrative Assistant announced that the error has been corrected.
APPROVAL OF THE MINUTES
None.
UNFINISHED BUSINESS
None.
UTILITIES DIRECTOR REPORT
Dean Batchelor, Utilities Director, delivered the Director's Report.
Scheduled Power Outages: 700 customers were affected by a scheduled power outage. Utility staff was able
to repair a broken cable and restore power in an hour and 15 minutes. There was a scheduled power out for
22 to 24 customers on Walnut Street and staff was able to restore power quickly after repairs were
completed.
NEW BUSINESS
ITEM 1: DISCUSSION: Discussion and Update on Palo Alto Fiber Communications and Community
Engagement
Dean Batchelor, Director of Utilities, introduced Meghan Horrigan-Taylor and Amanda de Jesus who
presented the item to the UAC.
Meghan Horrigan-Taylor, Chief Communications Manager, reported that between October 2021 and April
2022, staff has been raising community awareness for the Fiber project. Between January 2022 and May
2022, staff planned to continue to build community excitement through project milestones, impacts and
methods to inform and gain feedback. In May through June of 2022, staff will be presenting and seeking
direction from the City Council and the UAC.
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Amanda de Jesus, Communications Manager, shared that the community education plan included direct
correspondence, websites and social media posts. These efforts were to ensure that the community was
aware of the conversations that were taking place around the Fiber project. Included in the fiber hub was an
interactive map that allowed folks to understand the project, provide their feedback on the project, interact
with staff, and other community engagement items. To date, the Fiber Hub had been viewed by over 4,000
and 210 residents and businesses have pinned their support on the interactive map. Regarding the fiber blog,
880 people had viewed it. The FIBERLink eBlast has been subscribed to by 552 community members and
social media posts continued to reach thousands community members.
Ms. Horrigan-Taylor mentioned that staff has seen a steady increase in email correspondences between staff
and community members about the project.
de Jesus explained that the Fiber Ambassador Toolkit shared tools and resources about ways to host
neighborhood meet-ups to discuss fiber and build neighborhood networks. Regarding frequently asked
questions (FAQ), the FAQs were located on the Fiber Hub and staff responded directly to all questions.
Horrigan-Taylor requested that the UAC provide any feedback on the FAQs that may be helpful for the public.
de Jesus continued the presentation and shared that upcoming events included the Fiber Community
Information Session on February 24, 2022, the Fiber Neighbor Meetup Week of February 28, 2022, through
March 4, 2022, and a market research survey that will be launched in mid-March 2022.
Horrigan-Taylor concluded that staff has been receiving good feedback from the community about the Fiber
Project and the effort underway.
Commissioner Smith joined the meeting.
Commissioner Smith shared that he has worked with staff and provided them feedback on the Fiber
Ambassador Toolkit. One of the five major points that was passed in the UAC motion was education and
engagement with the public. He expressed strong concern about the ambassador program and stated that
relying on ambassadors who are not sponsored by the City reduced the credibility of the ambassador program
as well as reduced the opportunity to deliver congruent messages Citywide. He expressed that the Fiber
Project is a joint effort between the City and the community. He found it unfair that the City has now pushed
the project onto the community to move the project forward through the ambassador program. He
encouraged the City to take a more ownership and leadership role in coordinating and organizing the
ambassadors. Having a more structured ambassador program was the better approach and holding monthly
managed meetings would be best. Batchelor acknowledged that the City is not at the level of community
outreach that Commissioner Smith had hoped for. The history of the project included 20-years of outreach
to the community regarding fiber and then the City not moving forward with any implementation. The project
now has the City’s full support and that dedication has proven to the community that the project is moving
forward. He stated that staff will be presenting the community engagement process to Council to allow them
weigh in on it. Then staff can take their input and address any concerns about the ambassador program.
Commissioner Smith appreciated staff’s response and appreciated the considerations. He mentioned that at
some point the City will have to ask the community to help fund the project. That most likely will occur when
Magellan has completed the design which was roughly 12-months away. He strongly encouraged staff to
begin funding discussions with Council and the City Manager now. Batchelor agreed but explained that staff
wants to provide the most accurate full build-out assumption to Council.
In answer to Horrigan-Taylor’s query regarding when will the next discussion with Council and the UAC be,
Batchelor answered in May 2022. Horrigan-Taylor explained that engagement with the community began in
October 2021 and will continue through May of 2022. After staff hears feedback from Council and the UAC,
then staff will develop additional conversations with the community around the next steps.
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In answer to Vice Chair Segal’s inquiry regarding milestones for community engagement, Horrigan-Taylor
shared that one goal was to build excitement and build successful awareness. Folks who have stamped their
home on the interactive map have indicated to staff that they are interested in having fiber at their home or
business. Vice Chair Segal clarified that she wanted to see more quantitative milestones to measure the
success so far. Horrigan-Taylor clarified that the market survey will provide a more quantitative outlook. Vice
Chair Segal stated that having actual number goals that can be measured would be helpful.
Commissioner Johnston appreciated staff’s work but agreed that the City has a long way to go to reach
substantial community outreach by May 2022. In answer to his inquiry regarding the community meeting on
February 24, 2022, Horrigan-Taylor confirmed that 75 community members have signed up for the meeting.
Staff has been promoting the meeting through the website calendar, social media calendars, a business letter,
advertisement through the utility bill inserts and online portal, direct emails to utility customers and other
outreach efforts. In answer to Commissioner Johnston’s query regarding written article promotions,
Horrigan-Taylor answered there have been no written articles drafted about the workshop. Commissioner
Johnston agreed that to have the project be successful, the City has to have more support from the
community than just the folks who are already interested. Two key questions he believed where important
were how having its own fiber system will change Palo Alto residents lives and how much it will cost
customers. He mentioned that he has not been able to find an answer to either of those questions on any of
the community outreach sites. In reply to his question regarding how UAC Commissioners can help promote
the February 24, 2022 meeting, Horrigan-Taylor requested that the UAC provide the event flyer to their
network as well as host focus groups. In response to Commissioner Johnston’s request regarding the content
of the February 24, 2022 meeting, Horrigan-Taylor shared that staff and Magellan will host a presentation,
answer FAQ, and allow for the community to ask questions.
Commissioner Metz agreed that marketing for the project has been moving forward. Regarding inbound
market research, he suggested that staff explore the key market risks that are associated with the project
such as the take rate and pricing. In reply to his questions regarding key market risks, Batchelor confirmed
that staff will be discussing with Council take rates, the overall business plan, and the cost of the project.
Horrigan-Taylor concurred that there are market and cost questions in the market survey. Commissioner
Metz wanted to understand what folks will be paying for the service and what type of revenue the City will
receive.
Commissioner Bowie shared that he enjoyed the geographic dashboard. Regarding the cost comparison in
the market survey, he shared that one of the benefits of local control was the internet policy that the City
can enact. In answer to his query regarding if that aspect was being portrayed to the community, de Jesus
stated that the market survey focuses on the consumer market and does not ask technical questions.
Horrigan-Taylor noted that those questions could be included in a survey that can be conducted later in the
process. Commissioner Bowie noted that the community may be interested in those components and how
data is handled by an internet service provider (ISP). Batchelor agreed that the City will have greater capacity
than competitors.
Vice Chair Segal echoed Commissioner Johnston’s concern that some of the information on the website was
not focused on the right audience. She noted that the Fiber Hub was not private.
In answer to Chair Forssell’s question regarding the Fiber Hub map, de Jesus confirmed that the Fiber Hub
asks folks what their current service is. Chair Forssell appreciated that the goal of the market survey and the
Fiber Hub is to gather a single data set with geographic service provider cost as well as the speed of the
service. She echoed Commissioner Bowie’s comments regarding other properties of municipal fiber and she
announced that she would be happy to host a focus group discussion. In answer to her query regarding what
the approved $2.5 million paid for, Dave Yuan, Strategic Business Manager, explained that $500,000 was for
the fiber backbone and then $2 million for fiber-to-the-home (FTTH). The network will be supporting
Automated Metering Infrastructure (AMI) as well but the backbone was to support the City’s facilities mainly.
Utilities Advisory Commission Minutes Approved on: March 02, 2022 Page 4 of 4
Chair Forssell summarized that the City had $2 million invested in a project that the City may or may not do
and that decision will be made in May/June 2022.
Council Member Cormack recalled that Council requested a business case to come back and staff nodded
that was correct. She worried that more people did not understand fiber compared to the number of folks
who did understand it. Horrigan-Taylor confirmed that the first document folks come across is a benefits page
and those are also outlined in the FAQ section. The fiber hub was to connect the community around the
project and then technical aspects of the project were listed on the project page. Council Member Cormack
encouraged staff to have a tagline and Horrigan-Taylor pointed out that there are a lot of visual graphics on
how fiber works. Council Member Cormack acknowledged the amount of community engagement staff was
doing for the fiber project and supported that level of deep engagement for the Sustainability Climate Action
Plan (S/CAP). In reply to her query regarding the libraries and emergency service volunteers hosting
workshops, Horrigan-Taylor mentioned that staff had not thought about hosting at the libraries but will
explore it further. Batchelor noted that staff has not reached out to the emergency service volunteers.
Commissioner Bowie left the meeting at 6:10 p.m.
ACTION: None
COMMISSIONER COMMENTS and REPORTS from MEETINGS/EVENTS
None.
FUTURE TOPICS FOR UPCOMING MEETINGS: March 02, 2022
Commissioner Smith appreciated the special session that allowed the UAC to focus on one topic. In answer
to his question regarding regular updates for community engagement for fiber, Dave Yuan, Strategic Business
Manager, confirmed that Magellan will come back to the UAC at their April 2022 and the subcommittee will
receive an update on the business model as well.
Chair Forssell wanted an informational report on the number of pins, the number of views and how many
folks are reading the blog for the fiber project. Meghan Morrigan-Taylor, Chief Communications Manager,
confirmed that staff can provide those details to the UAC in their Packets.
Commissioner Metz welcomed monthly updates before the April 2022 UAC meeting.
Commissioner Smith shared that he was shocked to hear at the last meeting that the City’s infrastructure
may not be able to support the S/CAP goals of electrification. Commissioner Scharff interjected that the
Commission should not discuss topics that were heard at the last meeting. Commissioner Smith agreed but
stated that the UAC should agendize a discussion regarding modernization of the City’s infrastructure.
Chair Forssell supported Commissioner Smith’s suggested topic regarding infrastructure.
NEXT SCHEDULED MEETING: March 2, 2022
Commissioner Metz moved to adjourn. Commissioner Johnston seconded the motion. The motion carried
6-0 with Chair Forssell, Vice Chair Segal, and Commissioners Johnston, Metz, Scharff, and Smith voting yes.
Commissioner Bowie absent
Meeting adjourned at 6:21 p.m.