HomeMy WebLinkAbout2025-08-20 Retail Committee Summary MinutesRETAIL COMMITTEE
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Regular Meeting
August 20, 2025
The Retail Committee of the City of Palo Alto met on this date in the Community Meeting Room
and by virtual teleconference at 9:00 AM
Present In-Person: Reckdahl (Chair), Burt, Lythcott-Haims
Absent: None.
Call to Order
Chair Reckdahl called the meeting to order. Roll was taken.
Public Comments
There were no requests to speak.
Agenda Items
1. Recommend that Retail Committee review and recommend City Council Adopt: Four
Ordinances to Amend and Reorganize Stormwater and Wastewater Management
Requirements by Amending PAMC Chapter 16.09 (Sewer Use Ordinance), Amending
Chapter 16.11 (Stormwater Pollution Prevention), Adding New Chapter 16.13
(Requirements for Food Facilities Related to Water Pollution Prevention and
Management of Fats, Oils, and Grease), and Adding New Chapter 16.66 (Hauled Liquid
Waste); Two Resolutions Establishing Regulations to Implement PAMC Chapters 16.11
and 16.13; A Resolution Amending and Restating the Administrative Penalty Schedule
and Civil Penalty Schedules for Certain Violations of the PAMC; CEQA Status – Exempt
under CEQA Guidelines Section 15308
Pam Boyle Rodriguez, Stormwater Program Manager began a slide presentation including the
Staff recommendations, proposed ordinance changes (municipal code chapters) and summary
of food facility/stormwater requirements.
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Chair Reckdahl queried if someone has to clean up grease if it spills when dumping. Ms.
Rodriguez replied the person is required to clean it up. Chair Reckdahl asked if the people
running the Farmer’s Market are responsible for dumping out wastewater. Ms. Rodriguez
confirmed the people running Farmer’s Market would be responsible. Public Works staff
maintains the storm drain system. They go out on Sunday, talk to the vendors and maintain the
area. The vendors are instructed not to put anything in the storm drain. Gaba Stauffer, Fats,
Oils and Grease Inspector, added the Farmer’s Market vendor has an agreement all businesses
sign that talks about these issues. A BMP fact sheet has been provided to vendors and the
Farmer’s Market. Chair Reckdahl questioned if it has been confirmed whether there is food
waste in the sewers. Ms. Stauffer explained the Public Works Service inspects the storm drains
and will report back if anything is found and clean it. Ms. Stauffer looks at the vendors’ setup,
remind them of BMPs, give pointers and write a warning letter if necessary.
Councilmember Burt wanted a better understanding of how to address the rodents other than
upstream prevention areas and how to hold the Farmer’s Market accountable for performance.
Ms. Stauffer explained there is an enforcement response plan in the group involving inspections
and education first to the vendor and Farmer’s Market. If no progress is made, the enforcement
plan will be stepped up to notices of violations and citation level as necessary. Councilmember
Burt mentioned the trash bins overflowing on the weekends contributing to the rodent issue.
Karin North, Public Works Assistant Director, stated notes would be taken of all the comments.
Councilmember Lythcott-Haims asked how a wet problem could be removed from Cal Ave
without spilling into the storm drain. Ms. Stauffer replied the tarps are required to cover
beyond the stall. It is required to have a spill kit on hand. Kiely Nose, Assistant City Manager,
added the Farmer’s Market occurs only once during the week. There are people eating and
drinking on that street other than the Farmer’s Market.
Samantha Engelage, Regulatory Compliance Manager, joined the slide presentation including
proposed hauled liquid waste ordinance overview, hauled liquid waste proposed changes,
sewer use ordinance overview, summary of significant changes to sewer use ordinance, public
outreach highlights and staff recommendations.
Chair Reckdahl wanted a description of a general discharge permit and slug control plan. Ms.
Engelage explained a general discharge permit is one permit that covers multiple categories.
Slugs are discrete discharges of highly concentrated processed water that could cause a bad
effect downstream. A slug cannot be defined because different contaminants or pollutants
have different levels that become threatening. A slug control plan is specific to a facility where
the most threatening pollutants are looked at and ways to avoid spills to the sanitary sewer or
inadvertent discharges are identified. There are local limits that identify specific pollutants for
industrial dischargers and what amount is safe to discharge. There is a salinity limit.
Councilmember Burt added the slugs are where there is a contaminant with a normally low
level of permitted discharge and this would be a violation that would be exceptionally
threatening to the treatment plant.
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Councilmember Lythcott-Haims wanted to know where the waste goes. Ms. Engelage replied it
gets hauled off and disposed of as hazardous waste. Depending on the pollutant that makes it
toxic determines how it is disposed of. Councilmember Lythcott-Haims queried how far the
hazardous waste facilities are. Ms. Engelage stated they tend to be out of state. Councilmember
Burt added most normal facilities have processes to treat waste onsite but when it is offsite, it
is a combination of going to a hazardous waste landfill or to offsite recycling depending on the
material.
Public Comment:
1. John S. (Zoom) opined similar policies should be implemented to address stormwater
inlets where RVs are and there should be mitigation for the contaminants that come off
roofs of restaurants. There should be consideration of the GCDs based on food type.
2. Alex G. echoed the previous commenter’s sentiments. The method of how a
containment system would work based on cuisine was unclear. It is difficult to manage
employees’ understanding of what is a contaminant.
Councilmember Lythcott-Haims asked what proposals are controversial or different than the
standards other might be adopting. Assistant Director North responded the ordinance had been
streamlined to model the pretreatment ordinance. The stormwater ordinance models the
stormwater municipal regional code that everyone has to comply within all of the Bay Area
counties. The other ordinances codify what is being done. Caio Arellano, Chief Assistant City
Attorney, stated Palo Alto’s culture of being at the forefront of protecting the environment is
being embraced but not at the extreme of being unfriendly to businesses or difficult to work
with. The overall regulations and revisions to ordinances are generally common and agencies
that have not seen them can expect to see the in the next 5 to 10 years.
Councilmember Lythcott-Haims inquired to what extent the department is looking into what is
going into the stormwater inlets from the RV dwellers on the street. Assistant Director North
explained the department is working with the city manager’s office on that. If there is an issue,
the department helps with cleanup, education and outreach but not with enforcement.
Councilmember Lythcott-Haims wondered how often cleanup was required. Assistant City
Manager Nose indicated that will be discussed at the meeting on the 25th.
Councilmember Burt questioned if there is a sense of how much of a problem the RV dwellers is
compared to other problems. Assistant Director North said storm drains are not sampled and
the discussion would be taken offline. Councilmember Burt asked if there is anything that looks
at reducing mass discharge as opposed to focusing on concentration. Ms. Engelage explained
the local limit sections that allow a mass versus concentration limit has been kept in the
proposed changes. Wastewater treatment plant data shows those efforts decreased how much
metals were seen coming into the wastewater treatment plant. It has stabilized and hit a
baseline. Councilmember Burt asked how toxic organics that are not well-defined are
addressed. Ms. Engelage agreed there has been a significant shift away from heavy industry
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and more toward research and development and more tech fields that have changed the
wastewater being sent to the plant. The wastewater influent is tested periodically as well as in
trunk lines not only for routine contaminants but also special studies to look for contaminants
that were not previously on the radar. There is a significant surveillance program to help
answer those questions and look ahead to the next upcoming pollutant. Councilmember Burt
queried what was seen in terms of reduction from the Palo Alto Copper Brake Pad Initiative.
Assistant Director North answered the copper load has been declining due to the initiative.
Chair Reckdahl asked if there is less copper regenerating or if the source is being captured
better. Assistant Director North stated it is a combination but a lot due to the source control
through pretreatment and other source reduction.
Chair Reckdahl wanted an overview of how GCDs are sized and maintained. Ms. Stauffer replied
it is sized on flow rate per the California Plumbing Code but cuisine type along with number of
meals served is now taken into account. If things change, servicing more frequently or possibly
adding an additional GCD is required. Chair Reckdahl asked what is done for runoff from
equipment. Ms. Rodriguez answered the new fog ordinance has a new requirement for rooftop
containment systems. It is generally the same company that maintains the actual exhaust. Ms.
Stauffer added this is already implemented so the ordinance will be codifying it. Ms. Rodriguez
stated there are some requirements through other ordinances that are not related to
stormwater like hazardous material containment that would have to have secondary
containment. Chair Reckdahl asked about pools. Ms. Engelage stated any pools are included.
The proposed ordinance seeks to clarify an exemption for residential pools that can discharge
safely to their own cleanout without a permit. A typical residential pool size is estimated to be
20,000 gallons. Anything above that or being discharged into a City manhole requires a permit.
Councilmember Burt questioned if the treatment process fully and readily treats chlorine. Ms.
Engelage confirmed that it does. Councilmember Burt suggested promoting using UV treatment
for removal of destruction of contaminants in pool water in the future.
Councilmember Lythcott-Haims inquired if it is possible for someone in an RV to have their
sewage pumped out in the City of Palo Alto. Ms. Engelage explained someone would call one of
the several haulers that are active within the City of Palo Alto and arrange for them to come to
their RV to pump out the tank. That hauler would drive that waste to the wastewater treatment
plant and discharge it for treatment. Councilmember Lythcott-Haims asked about regulatory
means. Ms. Engelage said the regulations apply to the haulers and the company can determine
safety or possible restrictions. The haulers cannot pump out industrial waste. They have to
track the waste and where it is discharged to. Those regulations are from the City as well as the
county. The majority of the haulers’ customer base are residential septic tanks and Port-A-
Potties. Councilmember Lythcott-Haims asked how to find the phone number for the haulers.
Ms. Engelage indicated phone numbers can be found by Googling septic haulers and on the
City’s website.
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MOTION: Councilmember Burt moved, seconded by Councilmember Lythcott-Haims, to
recommend the City Council adopt:
1. Ordinance amending PAMC Chapter 16.09 (Sewer Use Ordinance) (Attachment B);
2. Ordinance amending PAMC Chapter 16.11 (Stormwater Pollution Prevention)
(Attachment C);
3. Resolution creating regulations to implement PAMC Chapter 16.11 (Attachment D);
4. Ordinance adding new PAMC Chapter 16.13 (Requirements for Food Facilities Related to
Water Pollution Prevention and Management of Fats, Oils, and Grease) (Attachment E);
5. Resolution creating regulations to implement PAMC Chapter 16.13 (Attachment F);
6. Ordinance adding new PAMC Chapter 16.66 (Hauled Liquid Waste) (Attachment G); and
7. Resolution amending and restating the Administrative Penalty Schedule and Civil
Penalty Schedules for Certain Violations of the PAMC (Attachment H).
MOTION PASSED: 3-0
2. Economic Development Activity Report August 2025
Ruth Carias, Economic Development Specialist, and Assistant City Manager Nose provided a
slide presentation including retail property metrics Q2 2025, notable retail openings and
departures, 2025 economic development and priority objectives – Q2 updates and upcoming
events and activations.
Councilmember Lythcott-Haims was curious about why Chico’s and Good Vibrations are closing.
Ms. Carias responded the consensus was half of them was negotiating the rent for one business
and the other one was the landlord hoping to take back the space from the business. Chair
Reckdahl asked if they would be reopening elsewhere. Ms. Carias’ understanding was there was
no thought of expanding or relocation.
Councilmember Lythcott-Haims wondered about the current methodology being used to
facilitate business openings and how it compares to the past. Ms. Carias said the department is
brainstorming how to get them right before the permitting process by using a different report
that informs as soon as someone applies for a use and occupancy report to filter out businesses
new to the City. Through those reports, a list is compiled of opening businesses that are
tracking new and getting into contact with the business owner and contractor. Assistant City
Manager Nose added the backend of this is ensuring that internally Ms. Carias has the support
from the broad swath of people that engage with business openings. City Manager Shikada
added a common missing link was between the contractor the team is dealing with and the
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businesses. Ms. Carias’ interface helps ensure direct contact providing a consistent and readily
available contact to ensure communication is getting back to the business or property owner.
Councilmember Burt asked about restructuring in the Economic Development Office reporting
structure. Assistant City Manager Nose clarified the department will be recruiting for that
position as it is going to become vacant. Councilmember Burt discussed the need to track
occupancy trends in retail.
Councilmember Burt inquired if information on the Ramona upgrade would be rerouted to this
Committee. City Manager Shikada replied the item brought forward asked the Council to ratify
what the Committee had given as direction to use a more expanded process involving the HRB
and ARB toward a more comprehensive approach to the urban design of the street. It would
bear fruit to have further discussion with this Committee on what will be done in the interim.
There is not bandwidth to pick up on the comprehensive approach. In the interim, the team will
rely on any individual business interested in placing a new parklet or structure in the street in
order to respond as an application with context and as appropriate engagement of HRB and
ARB understanding these are not temporary structures or outdoor activations. Councilmember
Burt thought there was concern that the staff recommendation went further than what the
Committee thought was being endorsed. There were extensive written comments from a
number of the retailers on Ramona who are volunteering to create their own stakeholder group
to come up with more near-term, lower-cost recommendations that will work well within the
context of Ramona. Councilmember Burt wanted the opportunity to endorse that approach
with an understanding that it would be come back as their recommendations on their dime. It
would be effective for a stakeholder group to have an occasional check in with Staff and let
them come forward with recommendations to see whether Staff and Council wants to endorse
them. City Manager Shikada would be happy to discuss that further and agreed to follow up.
Councilmember Burt queried if there is a plan to replace the temporary sandwich boards at the
gateways on Cal Ave with other signage. Assistant City Manager Nose replied Staff is working on
permanent signage. Councilmember Burt asked for an update on sign replacement on Page
Mill. Assistant City Manager Nose will be working with the Public Works team on what can and
cannot be fabricated in-house. The next step is to go to ARB to move through sign design
review. Councilmember Burt encouraged expediting that. Councilmember Burt talked about
ways to move away from gas heating for parklets and encouraged looking at electronic kiosks
for downtown.
Councilmember Lythcott-Haim asked questions about signs. Assistant City Manager Nose
replied the current design would be monument signs replacing the sign at Cal Ave and ECR. City
Manager Shikada that sign as well as the Oregon Expressway sign are the immediate next steps
and are in the process of being handed off to Public Works. Councilmember Lythcott-Haims
questioned what the next set of signs are called. Bruce Fukuji, Assistant to the City Manager,
stated that signage plan needs an implementation program. A cost estimating exercise and
funding process need to be reviewed. Councilmember Lythcott-Haims inquired what could be
done to support moving that along. Mr. Fukuji indicated the budget currently allows for the
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Oregon Expressway sign and replacing the entrance sign on Cal Ave/El Camino. They have been
designed consistent with the signage program. Steps are being pulled together to get it
implemented. City Manager Shikada said part of the context for that has been the necessity of
engaging the businesses in a level of self-governance. Mr. Fukuji added banner signs are a low
cost thing that could be done on the existing pictures. Councilmember Lythcott-Haims wanted
to know what the future of the project looks like. Assistant City Manager Nose stated the
directory signage is longer term but the immediate of the monument signage as well as the
signage on El Camino is moving toward transitioning to the Public Works team to implement.
Councilmember Lythcott-Haims recalled talk of wayfinding signage. City Manager Shikada
indicated that was an alternative. The arch over the street at El Camino Real is the concept
being worked on. This will be on the plate of the next economic development manager with the
expectation of being a priority. Councilmember Lythcott-Haims asked if it went to Council for
which strategy to move forward with. Mr. Fukuji answered the signage was presented in
February at a study session. There was no formal Council action. It was reviewed by the
Architectural Review Board and feedback was received. The two signs are being implemented
as part of a capital improvements program budget.
Councilmember Lythcott-Haims asked for an update on the entertainment zone. Assistant City
Manager Nose indicated that has not been worked on as other areas have been prioritized.
Council authorized the ordinance for open containers for Third Thursdays which is being
implemented. Research on the entertainment zone is on the workplan focusing on the Cal Ave
outdoor dining guidelines and onboarding of businesses. Chair Reckdahl asked if the work of
other cities could be copied regarding the entertainment zone. City Manager Shikada replied
there is some research the city attorney wanted to do in order to identify the path forward.
There is no schedule for the turnaround for that. Councilmember Lythcott-Haims and Chair
Reckdahl encouraged prioritizing moving forward on that. City Manager Shikada reminded the
Committee that Council has adopted priorities focusing on helping businesses open. Due to
being shorthanded, ability to take on on-the-fly projects is limited unless accompanied by
reduction in other existing priorities. Chair Reckdahl understood the situation but opined it
would be beneficial to Cal Ave to balance the priorities. Assistant City Manager Nose indicated
the Cal Ave priorities to be street redesign, the signs being discussed and outdoor dining
activation.
Chair Reckdahl agreed with collaborating with the Ramona people and with making it easier for
businesses to open. Having a contact point as an advocate would be valuable. City Manager
Shikada indicated Ms. Carias is the initial point of contact but it extends to the entire team to
be advocates for helping all customers get to approval and opening.
Chair Reckdahl asked about the increased permit activity. Assistant City Manager Nose stated it
is primarily new businesses but also adjustments from existing businesses. City Manager
Shikada added there has been an increase seen in new businesses post-COVID.
Chair Reckdahl inquired if there is an automated way of figuring out where sales tax is being
received from. City Manager Shikada explained sales tax has been aggregated for specific sub
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areas downtown included as part of the quarterly sales tax report to Council. The new parking
guidance system will have the ability to get counts on an ongoing basis in public garages. Chair
Reckdahl assumed sales tax is tied to a specific address. Assistant City Manager Nose indicated
it is tied to a permit with a business with the CDTFA. Chair Reckdahl asked if how many discrete
addresses are given a sales tax to tell how many non-vacancies there are. Assistant City
Manager Nose explained it would depend on how the businesses are reporting their sales tax
when it comes in and the locations. At this time, there is not another source for Staff to
determine the difference between it is leased versus the doors open for a customer to walk in.
There were no requests to speak for public comment.
Future Meetings and Agendas
Adjournment: The meeting was adjourned at 10:55 AM.